# Demystifying PR with Jennifer Bickerton & Lauren Kahn

An episode of [Coffee N° 5 with Lara Schmoisman](https://invisiblenetwork.ai/podcast/1484537932), 10 Feb 2026, 49 min.

Audio: https://www.buzzsprout.com/676701/episodes/18651457-demystifying-pr-with-jennifer-bickerton-lauren-kahn.mp3

Send us Fan Mail In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today. We'll talk about: • Why PR in 2026 is an ecosystem—not a standalone function • The myth of “just PR” and why siloed teams break brand momentum • Influencer ROI realities: affiliates, attribution, and what actually converts • Launch events: when they work, when they don’t, and why most fail • PR + AI: authority, citations, and why human voice still matters For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

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