# Why Indie Beauty Is Dead—And What’s Replacing It with Nader Naeymi-Rad

An episode of [Coffee N° 5 with Lara Schmoisman](https://invisiblenetwork.ai/podcast/1484537932), 5 Aug 2025, 40 min.

Audio: https://www.buzzsprout.com/676701/episodes/17613709-why-indie-beauty-is-dead-and-what-s-replacing-it-with-nader-naeymi-rad.mp3

Send us Fan Mail Nader Naeymi-Rad, Founder and Publisher of Beauty Independent, joins Lara Schmoisman to unpack the evolution of the beauty industry—from the death of indie beauty to the rise of professional founders, and what it really takes to build a brand that lasts. We'll talk about: • Why the “indie beauty” label is outdated—and what founders need to focus on instead • The harsh truth about brand exits, celebrity equity, and investor-backed hype • How Nader accidentally launched a movement that changed the industry • What really separates a brand from a collection of products • Why founder stories matter—but only when they're earned • How to know if you’re building something that lasts (or just playing dress-up) • The professionalization of beauty entrepreneurship—and why “passion” is not a business plan For more information, visit Nader Naeymi-Rad's LinkedIn. Subscribe to Lara’s newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show

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