# #338 Show, Don’t Tell — Grant Goodstein

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 15 Apr 2026, 1 h 37 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/118468080/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-17%2Fb0e71ae5-ef82-6d66-21d7-d79b876e977b.mp3

Grant Goodstein isn't a dentist — and that might be exactly why this episode is so refreshing. An American tech exec turned practice owner, Grant moved to London for love (a Hannah Montana-inspired trip to LA, a dating app, and a last-minute Vegas concert, if you can believe it) and ended up buying a mixed NHS practice in Fulham with his wife, Leah. What follows is a masterclass in what happens when someone with zero clinical background but serious business chops walks into a neighbourhood dental practice and starts asking, "What do patients actually want?" From GBT machines and AI phone systems to living wage accreditation and obsessing over Wi-Fi signal strength in the toilet, Grant's approach is equal parts Silicon Valley hustle and genuine community spirit. In This Episode 00:01:00 – Meeting Leah: dating apps, Hannah Montana and a spontaneous trip to Vegas 00:06:15 – London vs Los Angeles 00:08:25 – Growing up sports-obsessed and working for Michigan basketball 00:13:10 – Coaching rituals and building team enthusiasm 00:15:25 – Buying the practice: staff turnover, evolution vs revolution 00:19:35 – Practice valuations then and now 00:22:05 – Listening to patients and expanding hygiene 00:26:10 – Running a mixed practice: the case for keeping NHS 00:32:20 – Growing Invisalign from 20 to 100 cases a year 00:34:10 – Genuine interest, patient conversations and the "daughter test" 00:36:10 – The search for the right practice 00:41:20 – Nervous patients and the patient experience 00:43:35 – Investing in GBT and premium hygiene 00:49:40 – Learning when and how to say no 00:55:25 – Tech stack: CareStack, VoIP, AI transcription and remote hiring 01:02:45 – Reception as a revenue driver 01:06:25 – Training, role plays and AI for SOPs 01:09:20 – High-performing teams: sports analogies in practice 01:11:30 – Blackbox thinking 01:15:20 – Refurb lessons and driving urgency 01:18:50 – Finding purpose after tech burnout 01:21:15 – Favourite business books 01:24:50 – Fantasy dinner party 01:31:15 – Leah's fearless flyer course and treating nervous patients About Grant Goodstein Grant Goodstein is the managing director of Pearly Whites dental practice in Fulham, London, which he co-owns with his wife, dentist Leah Goodstein. A University of Michigan economics graduate, Grant previously worked in tech — including a stint at Twitter — before moving to the UK and channelling his business background into practice ownership.

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