# #262 The Path to Private Practice — James Morrison

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 23 Oct 2024, 1 h 07 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/93424748/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-9-23%2F4d4b03fc-c38c-91db-7ec6-dfbe989c4e9e.mp3

James Morrison shares his journey from NHS dentistry to becoming a private cosmetic dentist in Bristol. He discusses the shift to cosmetic work during COVID-19, challenges in managing patient expectations, and insights on the evolving role of social media in dentistry. James opens up about his rare muscular condition and how it influenced his approach to work-life balance. He also shares valuable tips on patient communication and his streamlined consultation process. Enjoy! In This Episode 00:01:10 - Introduction and background 00:01:45 - Transition to cosmetic dentistry 00:02:55 - Handling patient expectations 00:03:45 - Differences in patient demographics 00:06:15 - Impact of social media 00:09:00 - Streamlined consultations 00:20:15 - Adjusting work-life balance 00:35:30 - Discovering muscular dystrophy symptoms 00:37:00 - Diagnosed with muscular dystrophy 00:41:00 - Navigating physical limitations in dentistry 00:42:05 - Growing the practice via Instagram 01:02:35 - Fantasy dinner party guests 01:05:10 - Reflections and advice About James Morrison James Morrison is a Bristol-based cosmetic dentist specializing in composite bonding and Invisalign treatments. Transitioning from NHS to private practice, he leverages social media to connect with patients and continues to excel despite facing personal health challenges.

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