# #203- Prav’s Lead Gen 101

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 6 Sep 2023, 47 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/85015127/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-5%2F373328366-44100-2-a7c582077ca5e43c.mp3

Patient acquisition can feel like a minefield. If you’re wondering which advertising platform gives the best return on your marketing spend or how to generate and follow up leads, marketing scientist Prav Solanki has the answers. In this solo show, Prav answers some of the most commonly asked questions about lead generation, giving insight into practice websites versus dedicated landing pages and why measuring ROI is a long-term game. Enjoy! 04.55 - Facebook Vs Google ads 22.06 - Websites Vs landing pages 30.40 - Conversions and long-term ROI

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