# #330 Analytics and Aortas — Daniel Jones

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 18 Feb 2026, 1 h 22 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/114338235/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-21%2Fe91236e6-1226-8c79-346e-ad858d0b7e38.mp3

Payman chats with Daniel Jones, the Cambridge-educated entrepreneur who's bringing analytical rigour to dental practice management. Daniel shares the dramatic health journey that redirected his path from investment banking into healthcare innovation, revealing how a near-miss diagnosis of a life-threatening heart condition shaped his mission. The conversation explores the technical challenges of building software that actually talks to the chaotic ecosystem of dental systems, from practice management platforms to lab invoices trapped in PDFs. You'll hear about the realities of fundraising, the loneliness of startup life, and why Daniel thinks the best entrepreneurs operate with surprisingly simple rules—even when solving complex problems.` In This Episode 00:01:05 - What Medfin does 00:03:05 - Associate performance metrics 00:04:00 - Connecting disparate systems 00:04:50 - Single practice viability 00:05:40 - Why dentistry? 00:06:10 - The blood pressure discovery 00:08:20 - Coarctation diagnosis 00:09:05 - Healthcare system chaos 00:10:40 - Economics at Cambridge 00:12:25 - Investment banking to startups 00:15:50 - First startup lessons 00:18:55 - Finding the dental opportunity 00:22:40 - Building the founding team 00:25:15 - Technical architecture challenges 00:29:30 - Onboarding process evolution 00:33:10 - Product development philosophy 00:36:45 - Pricing strategy and models 00:40:20 - Fundraising journey 00:44:35 - Investor relationships 00:48:50 - Multi-practice versus single site 00:52:15 - NHS versus private analytics 00:56:30 - Clinical efficiency debates 01:00:45 - Competition and market positioning 01:04:20 - AI integration plans 01:08:35 - Team building challenges 01:12:50 - Work-life balance realities 01:16:15 - Fantasy dinner party 01:18:40 - Last days and legacy About Daniel Jones Daniel Jones is the founder and CEO of Medfin, an analytics platform that helps dental practices and groups optimise their operational and financial performance. A Cambridge economics graduate who moved from investment banking into the startup world, Daniel has built software that connects the fragmented ecosystem of dental practice systems—from practice management platforms to accounting software—giving practice owners the insights they need to improve profitability.

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