# #240 Prav’s Solo Show — The Customer Journey

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 22 May 2024, 35 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/87061101/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-4-22%2F26f9f49c-d328-73d0-faab-01a3871097d5.mp3

How do dental practices stand out from the competition in a fiercely competitive marketplace that’s becoming more crowded by the day? Join Prav for an in-depth discussion of defining and leveraging your clinic’s unique selling points to design unique, memorable customer journeys and stand out from the competition. Enjoy! In This Episode 00:01:30 - TCO training—evolution and adaptation 00:09:00 - Creating unique patient journeys 00:17:25 - USP examples 00:20:30 - Leveraging USPs 00:26:15 - Consultation to closure 00:32:50 - Journey mapping and refinement About Prav Solanki Prav Solanki is a marketing scientist and dental growth specialist who has supported countless dental professionals and organisations to achieve stellar growth. He is a co-owner and director of IAS Academy and founder of The Fresh, the UK’s leading dental growth and marketing agency. His latest project, Leadflo, is described as the world’s most advanced CRM for dental clinics.

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