# #189- The Disruptor—Sonia Szamocki

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 31 May 2023, 1 h 34 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/85015142/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-5%2F373328357-48000-2-8b8e258def3225a1.mp3

Sonia Szamocki is on a mission to disrupt the clear aligner industry. Her startup 32Co connects dentists to clear aligner support, training and lab services, allowing them to provide treatment without tie-ins or brand mark-ups. In this week’s episode, Sonia talks about 32Co came to be, the trials and tribulations of running and funding a startup, and shares insight on the current state of aligner provision in the UK. Enjoy! In This Episode 01.16 - Medicine Vs dentistry 11.24 - Consulting 16.46 - The aligner industry and 32Co 45.36 - The state of the profession 48.08 - Running a startup 58.44 - Blackbox thinking 01.07.38 - Fundraising and financials 01.16.14 - UK Vs Netherlands 01.20.33 - Fantasy dinner party 01.27.46 - Last days and legacy About Sonia Szamocki Sonia Szamocki studied medicine at Oxford before joining Boston Consulting Group (BCG). She is the founder and CEO of 32Co, a healthcare platform connecting general clinicians to a network of specialist orthodontic mentors.

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