# #214- The Great British Dream with Craig Welling

An episode of [Dental Leaders Podcast](https://invisiblenetwork.ai/podcast/1482901418), 22 Nov 2023, 1 h 34 min.

Audio: https://anchor.fm/s/f47b45cc/podcast/play/85015169/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-3-5%2F373328367-44100-2-f1248a01b594f504.mp3

FMC’s Craig Welling discusses his journey from sales rep to managing director at the leading dental communications organisation. Craig gives the lowdown on the equity-backed management buy-out at FMC, gives his view on the group’s hotly debated awards and Top-50 list, and reveals why you should never play ping pong with Payman Langroudi. In This Episode 03.56 - Backstory 09.50 - Education Vs experience 13.54 - Starting at FMC 22.18 - The media landscape 25.10 - FMC buyout 51.23 - Awards and Dentistry’s Top 50 01.02.23 - Motivation and culture 01.09.53 - Dealing with large and small organisations 01.13.13 - Looking back 01.14.27 - The competitive landscape and the future of FMC 01.21.33 - Black box thinking 01.26.25 - Fantasy dinnerparty 01.29.12 - Last days and legacy About Craig Welling Craig Welling is managing director at FMC Media - a leading global multichannel media and communiations company serving the dental community.

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