# Liverpool's Turkish Airlines deal, Manchester United team up with SumUp

An episode of [The Price of Football](https://invisiblenetwork.ai/podcast/1482886394), 10 Sep 2026, 58 min.

Audio: https://pdst.fm/e/pscrb.fm/rss/p/arttrk.com/p/ABMA5/traffic.megaphone.fm/NSR6469009284.mp3

Kevin and Kieran discuss the news that Liverpool have a new shirt sponsorship deal with Turkish Airlines worth in excess of £60m a year, and Fintech company SumUp is Manchester United's new Official Sleeve Partner. Follow Kevin on X - @kevinhunterday Follow Kieran on X - @KieranMaguire Follow The Price of Football on X - @pof_pod Send in a question: questions@priceoffootball.com Join The Price of Football CLUB: https://priceoffootball.supportingcast.fm/ Check out the Price of Football merchandise store: https://the-price-of-football.backstreetmerch.com/ Visit the website: https://priceoffootball.com/ For sponsorship email - info@adelicious.fm The Price of Football is a Dap Dip production: https://dapdip.co.uk/ contact@dapdip.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices

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