# Video killed the sorority star

An episode of [Two Ts In A Pod with Teddi Mellencamp and Tamra Judge](https://invisiblenetwork.ai/podcast/1477524410), 10 Oct 2026, 35 min.

Audio: https://podtrac.com/pts/redirect.mp3/pscrb.fm/rss/p/mgln.ai/e/28/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/c8c5d667-53e2-4f5d-bcb1-b32a01314a62/ba9f9786-5a8a-4668-bd16-b4df00567d02/audio.mp3?utm_source=Podcast&in_playlist=59f37943-e628-4810-8c3b-ae2b00156477

You’ve seen the videos on your feed over and over again. Dances, skits, it’s like MTV and Broadway on Sorority Row! How do these get made you ask??? Well, meet the man behind the camera…and boy does he have STORIES! See omnystudio.com/listener for privacy information.

## Transcript

[0:01] Speaker 1: Welcome to Dirty Rush, the truth about sorority life, with
[0:04] Speaker 1: your hosts, me, Gia Giudice, Daisy Kent, and Jennifer Fessler.
[0:11] Speaker 1: Hi guys, welcome back to another episode of Dirty Rush.
[0:15] Speaker 1: Today we are joined by professional sorority videographer, Hisu Yang,
[0:19] Speaker 1: who has produced hundreds of videos for countless chapters all
[0:23] Speaker 1: over the country. If anyone can reveal whether these chapters
[0:26] Speaker 1: are really picture perfect, it's him. Welcome Hisu. How is
[0:31] Speaker 1: life post-recruitment season?
[0:34] Speaker 2: Rushes over so I can finally sleep. So it's been amazing.
[0:38] Speaker 1: Good. How was the season overall? Was it crazy busy?
[0:41] Speaker 2: It was crazy. I did 16 workweek videos over five
[0:45] Speaker 2: days at TC this year. So that's like three or
[0:49] Speaker 2: four a day.
[0:50] Speaker 1: That's crazy. So let's give the listeners a little bit
[0:55] Speaker 1: of background about yourself. Where did you go to college?
[0:57] Speaker 1: Were you involved in Greek life? How did you get
[1:00] Speaker 1: into videography? Tell us all the inside.
[1:04] Speaker 2: So, yeah, I went to TCU. Shout out, Shelby. Let's go.
[1:08] Speaker 2: Go Frogs. I was a wee little freshman in 2017,
[1:13] Speaker 2: and my parents didn't really go to college in the
[1:15] Speaker 2: United States, so didn't know anything about sororities. Like, literally
[1:21] Speaker 2: the first week I'm there, there's all these girls in
[1:23] Speaker 2: white shirts running across campus, and I'm just like, what
[1:26] Speaker 2: is going on?
[1:28] Speaker 1: Yeah.
[1:29] Speaker 2: I didn't join a fraternity. I didn't really do any
[1:31] Speaker 2: of that. I was always interested in videography. I was
[1:35] Speaker 2: a film major. And then I got an on-campus job
[1:39] Speaker 2: as a froggy five-wheel driver. So that's the safety escort
[1:43] Speaker 2: through TCU police department where we were the ones driving
[1:47] Speaker 2: up in like golf carts at night if girls felt
[1:49] Speaker 2: unsafe and then they wanted a ride across campus.
[1:52] Speaker 1: Yes, I remember that.
[1:53] Speaker 2: Yeah, I kept doing that. And then I met this
[1:57] Speaker 2: DG guy social media chair and she was like, yo,
[2:05] Speaker 2: you do videos? And I was like, yeah. And then
[2:10] Speaker 2: one thing led to another and I started doing videos
[2:12] Speaker 2: with them and then COVID hit and that just totally
[2:17] Speaker 2: changed the game. Everything went virtual and then everybody needed
[2:20] Speaker 2: videos and then I just happened to be one of
[2:24] Speaker 2: the only guys to have done anything with sororities video wise.
[2:30] Speaker 2: And that just really jumpstarted my business. And I've been
[2:33] Speaker 2: making a full time income just off of like, sorority
[2:36] Speaker 2: recruitment videos since 2020.
[2:38] Speaker 1: So when you were first reached out to what year
[2:41] Speaker 1: was that? Was that 2019? You said it was pre COVID.
[2:44] Speaker 2: So it was actually 2017 2018. Okay, so like my
[2:45] Speaker 2: freshman year.
[2:49] Speaker 1: Wow. And that was like a whole nother world back
[2:53] Speaker 1: then because now sorority videos are just like the biggest
[2:56] Speaker 1: thing and everyone has a videographer. But when you did
[2:59] Speaker 1: that in 2017, it was probably kind of the first
[3:01] Speaker 1: era of like professional sorority videos.
[3:05] Speaker 2: Yeah, there was no videos at all. Like if anything,
[3:08] Speaker 2: it was like some fraternity guy that was dating somebody
[3:12] Speaker 2: within like a chapter and they made a cool little
[3:16] Speaker 2: edit and then it got posted on Instagram before Instagram
[3:19] Speaker 2: was like a big thing. And yeah, like it was
[3:23] Speaker 2: iMovie videos basically. And I kind of hopped on that
[3:28] Speaker 2: train and now like looking at like the industry that
[3:31] Speaker 2: I feel like I helped build, it's just insane where
[3:36] Speaker 2: we came from.
[3:37] Speaker 1: Crazy. Cause now like we have on this podcast dug
[3:41] Speaker 1: into so much of work week and what it looks
[3:44] Speaker 1: like throughout, sororities all over the U S and like
[3:48] Speaker 1: all of them have professional sorority videographers like you, it
[3:51] Speaker 1: seems like.
[3:52] Speaker 2: Like every single one.
[3:54] Speaker 3: You said that this sort of fell into your lap
[3:57] Speaker 3: and now that it's like such a big digital media
[4:01] Speaker 3: presence in sororities and work week in general, how have
[4:05] Speaker 3: you found like the competition between videographers now? Have you
[4:08] Speaker 3: found other people to try to poach your sororities from
[4:12] Speaker 3: you or how, what does that look like?
[4:15] Speaker 2: Yeah, there is about three of us that do this
[4:19] Speaker 2: like full time in the country. There's a little bit more. Well,
[4:24] Speaker 2: like there's three of us who take on the volume
[4:27] Speaker 2: that we do. There's only a certain amount of sororities
[4:32] Speaker 2: that can pay for these high production media. So yeah,
[4:39] Speaker 2: definitely we are competition, but what I found on And
[4:46] Speaker 2: they all agree. We've all talked about this together. Like
[4:48] Speaker 2: we're all friends and there's enough for, and there's enough
[4:53] Speaker 2: sororities for all of us to like have, there's enough
[4:56] Speaker 2: to go around.
[4:57] Speaker 3: Yeah. So during like the height of it all, when
[5:01] Speaker 3: recruitment is going on and you're filming all of those videos,
[5:05] Speaker 3: is it hard to balance the amount of sororities you
[5:08] Speaker 3: have to work with?
[5:10] Speaker 1: Yeah.
[5:11] Speaker 2: Like this year for work week, especially that was five,
[5:16] Speaker 2: TCU chapters. So that means I was starting filming at
[5:20] Speaker 2: 9am and I was done filming at 3.30. So like
[5:23] Speaker 2: I wasn't really eating in between. And in order for
[5:26] Speaker 2: me to even prepare for that, I spent three months
[5:30] Speaker 2: preparing for those five days just at TCU. And that's
[5:34] Speaker 2: not including like stuff I've done at SMU and like
[5:37] Speaker 2: bid days and other coverage that I've done at other schools.
[5:41] Speaker 1: Do you have favorites?
[5:43] Speaker 2: All of my chapters on my favorite. That's, that's the answer.
[5:46] Speaker 1: I'm sure you have a soft spot for Delta camera though,
[5:49] Speaker 1: considering they were like the first ones to reach out
[5:51] Speaker 1: to you. Like that makes so much sense.
[5:54] Speaker 2: Yeah. Uh, I try to like, make sure that I
[5:57] Speaker 2: give equal effort, but every now and then on Yik Yak,
[6:00] Speaker 2: you see like, Ooh, he says favorites. But yeah, they
[6:07] Speaker 2: gave me my first opportunity and, and actually, 2020, like
[6:12] Speaker 2: whenever COVID hit and school was like canceled, basically, they
[6:19] Speaker 2: honored my contract. There was no videos and they honored
[6:23] Speaker 2: my contract. So shout out to them because they didn't
[6:26] Speaker 2: need to do that. And that actually, that check that
[6:30] Speaker 2: I got paid for the camera that I would be
[6:32] Speaker 2: shooting for all my other sororities down the road.
[6:35] Speaker 3: Oh, wow. Wait, Delta Gamma did that?
[6:38] Speaker 2: Yeah, TC Delta Gamma. I love them so much.
[6:41] Speaker 1: Shout out TC Delta Gamma. That's awesome. So after you
[6:44] Speaker 1: worked with Delta Gamma before COVID and during COVID, what sororities,
[6:49] Speaker 1: like what did you start? Did you have two the
[6:51] Speaker 1: next year? Like how did you start getting involved with
[6:53] Speaker 1: more sororities than just DG?
[6:56] Speaker 2: Yeah. So it was just DG from like 2017 to
[7:00] Speaker 2: 2020 COVID hit. And then I got a DM from
[7:04] Speaker 2: TC Pi Phi. So that was my next big chapter.
[7:10] Speaker 2: That kind of became a snowball effect because everybody was like, oh, he,
[7:16] Speaker 2: he actually works with other chapters too. And I can
[7:20] Speaker 2: say proudly, but over the last 10 years that I've
[7:23] Speaker 2: done this, every single house at TCU has reached out
[7:26] Speaker 2: to me at some point.
[7:28] Speaker 1: Wow.
[7:29] Speaker 2: That's awesome.
[7:30] Speaker 1: You're a legend at TCU. So obviously during the week
[7:36] Speaker 1: of recruitment, there's so much happening. there's so much going
[7:40] Speaker 1: on and there's a lot of gossip between houses, especially
[7:44] Speaker 1: I feel like with the round one videos, like as
[7:46] Speaker 1: someone who went to TCU myself, I just remember like
[7:50] Speaker 1: what the other houses were doing. It was, how do
[7:53] Speaker 1: you like handle, like, I'm sure lots of girls will
[7:55] Speaker 1: be like, well, do you know what they're doing? And
[7:57] Speaker 1: do you know what they're doing? How do you like
[7:58] Speaker 1: handle all the gossip between sororities? Like to the best
[8:01] Speaker 1: that you can.
[8:02] Speaker 2: I just try to keep it really professional, just have
[8:06] Speaker 2: good vibes. Um, I've actually stopped working with a few
[8:11] Speaker 2: sororities here and there over time just because I think
[8:17] Speaker 2: it's really hard to make sure that they feel like
[8:21] Speaker 2: they're your favorite, that they're your priority. I think comparison
[8:25] Speaker 2: is just natural. And I try my best. Sometimes they
[8:30] Speaker 2: say things out of pocket and I try to not
[8:32] Speaker 2: get my feelings hurt. I try my best to be
[8:37] Speaker 2: a professional about it.
[8:39] Speaker 3: Are you able to elaborate on why you had to
[8:41] Speaker 3: stop working with certain sororities? You don't have to name
[8:44] Speaker 3: any names, but I'd love to hear what happened.
[8:50] Speaker 2: So I offer the same amount of pre-production time, and
[8:54] Speaker 2: I give the same exact speech in my onboarding meetings
[8:58] Speaker 2: about my expectations. But certain recruitment chairs, they might decide
[9:03] Speaker 2: to just go out and darty the day before we
[9:07] Speaker 2: start filming. Okay. So then like shoots get disorganized, but
[9:12] Speaker 2: that's not really my issue. But as far as like
[9:16] Speaker 2: the stakeholders go, especially like the advisors, they're like, Oh
[9:19] Speaker 2: my God, like, why is our videos so much different
[9:23] Speaker 2: than our competitions video? And that's not really my problem,
[9:30] Speaker 2: but it becomes my problem. And then other times. might
[9:37] Speaker 2: feel a certain type of way thinking oh like he's
[9:40] Speaker 2: prioritizing another chapter so then I've had this happen to
[9:45] Speaker 2: me a lot and I've had my other videographer friends
[9:49] Speaker 2: same situation where they basically put you through like the
[9:53] Speaker 2: equivalent of honor board or judicial J board however you
[9:57] Speaker 2: guys yeah know it yeah they put you through that
[10:00] Speaker 2: and i'm just sitting there in front of like three
[10:03] Speaker 2: adults and like then like different members of exec and
[10:07] Speaker 2: they're just laying down judgment.
[10:08] Speaker 3: On you oh my goodness and you can only give
[10:13] Speaker 3: what you're given and so if you're met with people
[10:16] Speaker 3: that aren't taking it as seriously as maybe another chapter,
[10:19] Speaker 3: then obviously you're not going to be able to have
[10:21] Speaker 3: the same output.
[10:22] Speaker 1: You're like, you're the one who showed up hungover after
[10:25] Speaker 1: the darty. So I try not.
[10:27] Speaker 2: To get my feelings hurt. Like I understand like this
[10:29] Speaker 2: is serious, but Oh, whenever like an 18, 19 year
[10:34] Speaker 2: old assistant recruitment chair, like dresses you down. Ooh, that's like, what's.
[10:39] Speaker 1: The worst insult you've got?
[10:41] Speaker 2: Uh, this one girl was like, I want you to
[10:45] Speaker 2: know that we are being crystal clear crystal. And that's
[10:51] Speaker 2: like how it sounded. Um, and she was like, we
[10:58] Speaker 2: are very unhappy with you.
[11:00] Speaker 1: Whoa. Just patronizing.
[11:03] Speaker 2: Just very patronizing. Yeah. Like, you know, the feeling you
[11:07] Speaker 2: get when you're in being put in timeout, like that
[11:11] Speaker 2: was like the feeling that I got.
[11:12] Speaker 3: By 18 year olds.
[11:15] Speaker 2: Yeah. 18, 19 year olds.
[11:16] Speaker 3: Yeah.
[11:17] Speaker 1: So kind of on this topic, I'm sure there's so
[11:21] Speaker 1: many things you love about the job, but like, what's
[11:24] Speaker 1: one thing that's just like a hard thing to navigate
[11:26] Speaker 1: with your job in the recruitment season specifically? Because I'm
[11:30] Speaker 1: sure off season is very different, but like during recruitment season,
[11:32] Speaker 1: what's something you would say is hard to navigate?
[11:38] Speaker 2: I think just the fact that these recruitment chairs are,
[11:44] Speaker 2: are in the position for one year. Yeah. And then
[11:48] Speaker 2: they just move on and then you're just expected to
[11:50] Speaker 2: absorb a new recruitment chair.
[11:52] Speaker 1: For sure.
[11:53] Speaker 2: And it's just like whiplash because one year you could
[11:57] Speaker 2: have like such an amazing time with a chapter and
[12:00] Speaker 2: they're your favorite and you love them so much. And
[12:03] Speaker 2: then next year, they're just the bane of your existence.
[12:05] Speaker 1: Oh gosh.
[12:06] Speaker 3: So you do have favorites.
[12:10] Speaker 1: No, that's natural. That's natural.
[12:12] Speaker 3: Um, I also wanted to know when preparation starts during
[12:16] Speaker 3: off season and is it earlier and earlier as, um,
[12:21] Speaker 3: sort of media presence becomes more of a thing that
[12:23] Speaker 3: sororities are trying to perfect.
[12:26] Speaker 2: Yeah. My longer accounts, we actually set up a meeting
[12:31] Speaker 2: the day the girl gets slated for her position. Oh, wow.
[12:36] Speaker 2: So what, I guess, like, for example, November is, like,
[12:41] Speaker 2: a very common time. Mm-hmm. I'm literally texting the recruitment chair, like,
[12:48] Speaker 2: a week before Thanksgiving break, and we're setting up times
[12:51] Speaker 2: to meet.
[12:53] Speaker 3: For the fall of next year?
[12:55] Speaker 2: Yes, for the whole recruitment for next year, yeah. Wow.
[13:00] Speaker 1: Yeah, that's crazy. And I know you do videos for
[13:02] Speaker 1: some sororities, like, in the off-season for, like, philanthropy events and, obviously...
[13:08] Speaker 1: filming starts pretty early for the round one video as
[13:11] Speaker 1: well usually.
[13:12] Speaker 2: Yeah I start my testimonial filming so that's like the
[13:16] Speaker 2: one where like you sit down and you're like with
[13:19] Speaker 2: your sisters and you talk about like how much you
[13:21] Speaker 2: care about each other. We filmed that around late January
[13:26] Speaker 2: early February.
[13:26] Speaker 1: Yeah I remember that.
[13:28] Speaker 2: And then once the weather gets a little bit warmer
[13:31] Speaker 2: that's when we start filming like the cute little scenes
[13:34] Speaker 2: that go on top of those videos. Okay.
[13:36] Speaker 3: So in those scenes, how are the featured members chosen?
[13:42] Speaker 2: We're very intentional. It's very important to have as many
[13:48] Speaker 2: sophomores or freshman incoming sophomores. So I give them like
[13:57] Speaker 2: a ratio, like 50 to 60% of the girls that
[14:00] Speaker 2: are featured need to come from that grade. And then...
[14:04] Speaker 2: 30 to 40 needs to come from like the juniors
[14:08] Speaker 2: and then about 10% seniors, just because I think that's
[14:13] Speaker 2: a good representation. And really when you're going through recruitment,
[14:20] Speaker 2: it's those sophomores that are going to be the future
[14:22] Speaker 2: bigs to a lot of these freshmen.
[14:25] Speaker 1: Yeah.
[14:26] Speaker 3: Have you ever seen people sort of fighting for the
[14:30] Speaker 3: spotlight and how do you navigate that?
[14:33] Speaker 2: I just try to have good vibes on set.
[14:36] Speaker 3: Okay.
[14:37] Speaker 2: And we just make sure that the expectations are clear.
[14:44] Speaker 2: Just because you're being filmed doesn't mean you're going to
[14:47] Speaker 2: get featured. Ooh. So we always film.
[14:52] Speaker 1: That happened to me. That happened to me. I got
[14:55] Speaker 1: the cut.
[14:56] Speaker 2: We always film more than what we need. And that
[14:59] Speaker 2: usually keeps girls accountable to just like, represent themselves properly
[15:05] Speaker 2: on set.
[15:06] Speaker 1: For sure. And you want to like look the part,
[15:09] Speaker 1: not be hung over. And I remember there's like specific
[15:13] Speaker 1: rules to like, you don't want your knees out because
[15:16] Speaker 1: they like video weird on camera.
[15:17] Speaker 2: Or that's just my preference.
[15:20] Speaker 1: But I remember my knees were out and it didn't
[15:23] Speaker 1: look good.
[15:24] Speaker 3: That's why you got the cut, Shelby.
[15:25] Speaker 1: It was my knees.
[15:41] Speaker 3: Have you ever been requested by a fraternity to shoot
[15:45] Speaker 3: for their Rush videos?
[15:47] Speaker 2: Not Rush videos? Well, I've had a few. I've turned
[15:50] Speaker 2: them down. Stuff that I do with fraternities, though, TCU has, like,
[15:55] Speaker 2: this thing called High Cap Push. It's where all the
[15:59] Speaker 2: freshman girls, like, they do, like, a dance competition, and
[16:04] Speaker 2: they raise money for their philanthropy. And I think that
[16:08] Speaker 2: fits my length. And that's something I really do enjoy.
[16:12] Speaker 1: Okay.
[16:13] Speaker 3: So it's more so like a preference.
[16:15] Speaker 2: Yeah. I think also I know fraternity people, like old people,
[16:21] Speaker 2: I guess not old, but like 40, 50 year olds
[16:23] Speaker 2: that are still, still dealing with litigation from whenever they
[16:27] Speaker 2: were in the fraternity, like in college.
[16:30] Speaker 3: So safest for you to steer clear.
[16:33] Speaker 2: I just feel like I don't want to get subpoenaed
[16:36] Speaker 2: like 30, 40 years down the road because I have
[16:38] Speaker 2: relevant footage.
[16:39] Speaker 1: And like, what would you do for a fraternity rush video?
[16:43] Speaker 2: It's pretty cool. Like A & M, like that's like
[16:46] Speaker 2: a big thing there.
[16:46] Speaker 1: Oh, I'm sure. I'm sure.
[16:48] Speaker 2: So like those videos are hype. It's just a little
[16:51] Speaker 2: weird though, in my opinion, but it's just a bunch
[16:52] Speaker 2: of dudes like in the gym.
[16:54] Speaker 1: Yeah, like what are they doing?
[16:55] Speaker 2: Hurries and raves. And then it's like some EDM mix
[16:59] Speaker 2: and you're just like.
[17:00] Speaker 1: Yeah, that's so different than sorority recruitment. It's so wildly different.
[17:05] Speaker 1: To kind of switch gears.
[17:07] Speaker 3: Okay.
[17:08] Speaker 1: Work week is obviously like, I feel like you would
[17:11] Speaker 1: admit the busiest time just because there's so much going
[17:13] Speaker 1: on every day. And I feel like this is where
[17:15] Speaker 1: we're really seeing a social media presence in these professional videos.
[17:20] Speaker 2: Yes.
[17:21] Speaker 1: So I want to know like, how has... TikTok videos,
[17:25] Speaker 1: Instagram videos that they do of the specific themes every day.
[17:29] Speaker 1: How has like your job switched with this? Like not
[17:33] Speaker 1: just the round one videos that we've been talking about,
[17:35] Speaker 1: but more the social media, TikTok, Instagram reels.
[17:39] Speaker 2: Yeah. When it was just recruitment videos out, that was nice.
[17:42] Speaker 2: It was just fun. And then actually with Zeta, that
[17:46] Speaker 2: was like the first time that I did any work
[17:48] Speaker 2: week videos. Oh, Oh, interesting. And that was like, TCU
[17:52] Speaker 2: has never done work week videos before that point. So
[17:55] Speaker 2: I was like ahead of the, ahead of the trend,
[17:58] Speaker 2: I feel like.
[17:59] Speaker 1: Look at you.
[18:01] Speaker 2: And when I first started, it was just like, you
[18:03] Speaker 2: just come film for like 30 minutes every day. And
[18:06] Speaker 2: then at the end of the week, like you just
[18:08] Speaker 2: kind of build like one, like cute little week long recap.
[18:13] Speaker 2: But as we've done this and as like the demand
[18:17] Speaker 2: has gone up, That switched over to like, oh, we
[18:20] Speaker 2: need to post videos daily. Like I think Alabama was
[18:23] Speaker 2: like one of the first to do that. And that's
[18:26] Speaker 2: when the TCU girls, like they DM me and they
[18:29] Speaker 2: were like, we got to change our game plan.
[18:31] Speaker 3: Try to rev it up.
[18:33] Speaker 1: And it's crazy how much they blow up on social media.
[18:38] Speaker 1: For people who have never been in a sorority their
[18:40] Speaker 1: entire life are fascinated with these professional videos and everything
[18:45] Speaker 1: going on in the sorority world during recruitment week.
[18:48] Speaker 2: Yeah, the dance videos, they get millions of views. And
[18:53] Speaker 2: then my more brand film kind of focused creative videos,
[18:59] Speaker 2: even those still get tens of thousands, hundreds of thousands
[19:03] Speaker 2: of views.
[19:04] Speaker 3: Yeah.
[19:05] Speaker 1: I think what our biggest asked question on all of
[19:09] Speaker 1: these recordings is, how are the front girls picked for
[19:12] Speaker 1: the dance videos? Everyone wants to know how the front
[19:16] Speaker 1: girls are picked.
[19:18] Speaker 2: I think it's just, can you actually dance?
[19:21] Speaker 1: Have you ever witnessed one?
[19:23] Speaker 2: Oh no. But like I've seen girls like get kicked off.
[19:29] Speaker 2: Cause like they're not executing the dance, but for the
[19:32] Speaker 2: most part, a lot of these dance girls are on
[19:37] Speaker 2: like the, like the show girls or like the palm,
[19:41] Speaker 2: like the dance teams of their schools or like their cheerleaders.
[19:45] Speaker 2: So they have, enough experience to pop off.
[19:50] Speaker 3: So are you ever filming those dance videos or TikToks
[19:54] Speaker 3: or are you asked to film those on your professional cameras?
[19:58] Speaker 2: Yeah, all the time. And they've gotten pretty big over
[20:03] Speaker 2: the last few years. TC doesn't do them as much.
[20:08] Speaker 2: It's like, I think it has to do with like
[20:10] Speaker 2: the fact that it's not as big as like the
[20:13] Speaker 2: SEC schools where like you don't see the volume of
[20:17] Speaker 2: people in the back. So it just kind of doesn't
[20:21] Speaker 2: give off that grand effect as much. So a lot
[20:24] Speaker 2: of like my chapters that I do work with, like
[20:27] Speaker 2: they're not keen to do that. Yeah.
[20:30] Speaker 3: So you did say you've seen someone get booted from
[20:34] Speaker 3: the front or from the dance. Did that ever come with?
[20:37] Speaker 3: arguments or tears or have you ever witnessed just in
[20:41] Speaker 3: general like those fights lead to tears i mean i'm.
[20:46] Speaker 2: Just like focused on my job but i'm assuming that
[20:49] Speaker 2: they're like in the back just like crying wow.
[20:54] Speaker 1: So you haven't witnessed it gets so deep.
[20:56] Speaker 2: It gets so like you're in it like if you're
[20:59] Speaker 2: like 19 20 years old like this is like the
[21:02] Speaker 2: biggest thing in your life and that moment it just
[21:05] Speaker 2: hits you And work week is just intentionally, like, very girly.
[21:12] Speaker 2: It is not for the week.
[21:14] Speaker 1: It's cutthroat, honestly. Like, now removed from it, I can
[21:20] Speaker 1: see it and be like, that was funny that I
[21:23] Speaker 1: cared that much. But, like, being in it, it was
[21:27] Speaker 1: that deep.
[21:28] Speaker 2: It is that deep.
[21:29] Speaker 1: In the shot of the work week video or.
[21:34] Speaker 2: Like that's the passion that you need. This is like competition.
[21:37] Speaker 2: You want to figuratively, like you want to sweep.
[21:41] Speaker 1: You want to sweep. You want to be viral.
[21:44] Speaker 2: Yeah.
[21:45] Speaker 1: And you want to get the best PC. It's so important. Period.
[21:49] Speaker 3: For those work week videos, do chapters ever ask you
[21:53] Speaker 3: what content you're filming for another house?
[21:57] Speaker 2: Yeah. I, I have like NDAs for that.
[22:00] Speaker 1: So I can't like. Oh my gosh. Oh my goodness.
[22:05] Speaker 1: That's crazy. I mean, that makes sense. You mean like
[22:08] Speaker 1: the themes?
[22:09] Speaker 2: Yeah. The themes. Yeah. I can't, I can't disclose, but
[22:15] Speaker 2: if there are like overlapping themes, then like, I, I
[22:18] Speaker 2: kind of hint at it like during like the meetings
[22:21] Speaker 2: I'm like, okay, so like, let's not do this shot.
[22:25] Speaker 1: That's good because that's like you looking out for your
[22:28] Speaker 1: chapters because no chapter wants to have the same theme
[22:31] Speaker 1: as another chapter.
[22:33] Speaker 3: Yeah.
[22:34] Speaker 2: And it happens. I think Panhellenic, most Panhellenics try to
[22:38] Speaker 2: make sure like those days are like separated if there
[22:41] Speaker 2: is a theme overlap.
[22:43] Speaker 3: You're looking out for them. They just have to not
[22:45] Speaker 3: be too hung over to catch on.
[22:48] Speaker 2: Yeah.
[22:51] Speaker 1: Have you, I'm sure you have, but what has it
[22:54] Speaker 1: looked like with a copycat theme situation? Or like if
[22:58] Speaker 1: two days they have different themes, how do you like
[23:01] Speaker 1: make one video different than the other?
[23:04] Speaker 2: I just make sure that in the pre-production process, I
[23:09] Speaker 2: let the girls know, like, we're going to stick to
[23:13] Speaker 2: these ideas and we're not going to go around that.
[23:17] Speaker 2: Like we planned this specific idea. So let's just not
[23:23] Speaker 2: try to go too much outside of it. That way,
[23:26] Speaker 2: like going into filming, like everyone's on the same page.
[23:30] Speaker 2: You're like, okay, we're going to film this. We're going
[23:32] Speaker 2: to film this. And there's a reason why he's like
[23:37] Speaker 2: hinting towards filming this.
[23:39] Speaker 3: Have you ever gotten feedback after sharing what you made
[23:44] Speaker 3: that was like, let's scrap this. We want to go
[23:47] Speaker 3: in a completely different direction.
[23:49] Speaker 2: Not really. I think we start early enough where the
[23:52] Speaker 2: girls have enough of a vision. Like we were planning
[23:57] Speaker 2: these work week videos in May. So like if they
[24:01] Speaker 2: were to have scrapped it, like, yeah, like that, conversation
[24:04] Speaker 2: happened in June rather than August when we're out there filming. Yeah.
[24:11] Speaker 1: So in terms of work week, can you walk us
[24:14] Speaker 1: through like what a day for you looks like, what
[24:17] Speaker 1: time you're starting, how many houses you're going to walk
[24:20] Speaker 1: us through exactly what that day looks like?
[24:23] Speaker 2: So I think I wake up at like four 45.
[24:27] Speaker 1: Okay.
[24:28] Speaker 2: And then I'm just making sure like I'm prepping all
[24:32] Speaker 2: my equipment, I, like, take a really nice, long, hot shower,
[24:37] Speaker 2: eat breakfast, and then I get to campus around 8 a.m.
[24:44] Speaker 2: That's when I have all my assistants. This year I
[24:46] Speaker 2: hired three assistants.
[24:48] Speaker 1: Wow, three assistants. Oh, my gosh.
[24:51] Speaker 2: So they were either, like, helping out, like, second shooting,
[24:55] Speaker 2: or they were editing, they were running cards, grabbing lunch or, like, snacks, water.
[25:01] Speaker 3: That's a full production.
[25:02] Speaker 2: Yeah.
[25:03] Speaker 3: Yeah.
[25:03] Speaker 1: Wow.
[25:04] Speaker 2: It was crazy.
[25:06] Speaker 1: Was it helpful? Like, will you do three again next year?
[25:08] Speaker 2: I think I'm not going to do this to myself
[25:12] Speaker 2: and go crazy. Like 16, that was not healthy for me.
[25:16] Speaker 1: Yeah. Yeah.
[25:17] Speaker 2: But the technical achievement, like it was exhilarating. It was awesome.
[25:22] Speaker 2: And we started filming at nine and we had 90
[25:26] Speaker 2: minute time slots. So at 1030, like I would get
[25:31] Speaker 2: the Memory cards and swap it out. And then someone's
[25:34] Speaker 2: running with my memory cards, they're dumping, and then they're
[25:37] Speaker 2: starting to editing process.
[25:39] Speaker 3: Wow.
[25:40] Speaker 2: And then I'm walking over to the next house. So
[25:43] Speaker 2: we start filming at 11 and then 11 to 1230
[25:46] Speaker 2: is like the filming slot around like 1220. One of
[25:50] Speaker 2: my assistants comes over, picks up the card. They're running back.
[25:54] Speaker 2: They're starting to editing on that. And then 1230 to two,
[25:59] Speaker 2: I'm just doing the same thing on repeat. And then
[26:02] Speaker 2: my last filming slot from like two to three 30 repeat.
[26:08] Speaker 2: We go back. I eat my late lunch. And then
[26:12] Speaker 2: by that point, most of the videos are edited enough
[26:16] Speaker 2: for me to like go through it. And then I'm
[26:18] Speaker 2: just like, okay, let's, let's put some of my magic
[26:21] Speaker 2: sauce in it. And then they fix audio color grade
[26:26] Speaker 2: and then export. And then everyone gets their video by
[26:28] Speaker 2: 7 PM. And that was my every day. for five. Wow.
[26:34] Speaker 3: Oh my goodness.
[26:35] Speaker 1: At least you're not editing late. Like I'm surprised you
[26:37] Speaker 1: don't have to do more late night edits. Like that's good. You're,
[26:40] Speaker 1: you're getting it to everyone by seven and then starting
[26:42] Speaker 1: the next day. I'm guessing it had.
[26:44] Speaker 3: To be like a well-oiled machine like that because I mean,
[26:47] Speaker 3: you're getting told by these chapters that they want to
[26:49] Speaker 3: post every single day. So they're making you get it
[26:52] Speaker 3: to them by that 7 PM.
[26:55] Speaker 1: Yeah.
[26:55] Speaker 2: And it was, it was a lot of work. It,
[27:00] Speaker 2: Like I said, it took me three months to prep
[27:02] Speaker 2: for that. I had to do two-hour meetings with all
[27:07] Speaker 2: my assistants just to explain all the process. And each
[27:11] Speaker 2: chapter that I worked with, pre-production ran upwards to 10 hours.
[27:15] Speaker 2: So if that's five, that's anywhere from 40 to 50 hours.
[27:18] Speaker 2: And then three assistants, six hours there. So you can
[27:23] Speaker 2: do the math. It was crazy, just the amount of
[27:25] Speaker 2: time that went into it. Yes.
[27:42] Speaker 1: You've probably seen social media and these professional videos grow
[27:46] Speaker 1: so much over the past six years. Where do you
[27:49] Speaker 1: think it's going? What do you think is the next
[27:51] Speaker 1: big thing that's going to show up next year during
[27:54] Speaker 1: sorority rush? This year we saw so much branding, which
[27:58] Speaker 1: is really interesting. Yeah.
[28:00] Speaker 2: I actually know the guy who was a part of
[28:03] Speaker 2: most of that.
[28:05] Speaker 1: Oh, the branding.
[28:06] Speaker 2: Yeah. So brand activations are really big right now. And sororities,
[28:12] Speaker 2: they do get the views. These brands also have it
[28:15] Speaker 2: in their contracts that these girls have to do these
[28:20] Speaker 2: Rush Talk dances if they're going to get the products. Wow.
[28:24] Speaker 3: Like certain dances or just a dance?
[28:27] Speaker 2: Like a dance or like they could specify like certain dance.
[28:30] Speaker 2: Like if you don't do this, like you are breaking rules.
[28:33] Speaker 2: our contract.
[28:34] Speaker 3: So if you don't dance to this song and become
[28:37] Speaker 3: the next KKG Blythe, you're not getting your poppies or whatever.
[28:41] Speaker 2: You're just not getting your poppies. Yeah. It's crazy. Or
[28:44] Speaker 2: like they specify like the types of videos that are
[28:47] Speaker 2: required out of that transaction.
[28:50] Speaker 1: And from your understanding, are these sororities getting paid for
[28:52] Speaker 1: the brand sponsorships or are they just getting free poppies makeup?
[28:56] Speaker 1: I think I saw like Lemmy gummies.
[28:59] Speaker 2: I think they're getting the free products. Okay.
[29:01] Speaker 1: Yeah.
[29:02] Speaker 2: And then, like, the middlemen organizing, like, they're the ones, like,
[29:05] Speaker 2: getting paid. But, like, obviously, like, there's, like, thousands of sororities. Yeah.
[29:11] Speaker 3: So are you saying that these sororities are hiring, like,
[29:14] Speaker 3: brand managers?
[29:16] Speaker 2: It's more so, like, there's a gap in the market
[29:19] Speaker 2: right now. And these people are becoming brand activators. And
[29:26] Speaker 2: they're directly reaching out to sororities to see if they're interested.
[29:30] Speaker 2: So they're... They're the middlemen connecting the brands to the sororities.
[29:35] Speaker 1: Okay.
[29:37] Speaker 2: But, yeah, that is a good point. I think, like,
[29:41] Speaker 2: we're getting to a point where if the budgets are
[29:45] Speaker 2: high enough like sororities might have like national sororities might
[29:53] Speaker 2: hire like an in-house videographer that handles like their top
[29:58] Speaker 2: houses yeah I think we're getting to a point where
[30:02] Speaker 2: that's close and closer to a reality.
[30:04] Speaker 1: And like monitoring the brand partnerships. Yeah. I bet there's
[30:08] Speaker 1: a lot of rules and regulations around that.
[30:11] Speaker 2: Yeah. There's a lot of chapters that like surprisingly aren't interested.
[30:16] Speaker 1: Just because it's so new probably.
[30:18] Speaker 2: Well, you got to think like the advisors are like 40,
[30:20] Speaker 2: 50 years old. So they're like not happening. No, this
[30:25] Speaker 2: is the same. How we represent our lady. Yeah. Yeah.
[30:28] Speaker 1: I could still see that happening. Which makes sense because
[30:33] Speaker 1: there's just a lot. I feel like that could go wrong.
[30:34] Speaker 1: You just have to be careful about who you're trusting
[30:36] Speaker 1: to make these deals with. So you said, okay, so
[30:42] Speaker 1: we talked about brand partnerships. Is that what you think
[30:44] Speaker 1: is going to continue to evolve? Do you think there's
[30:46] Speaker 1: going to be any new type of video, social media
[30:50] Speaker 1: content coming in the next couple years?
[30:52] Speaker 2: I like to think that people are hungry now for
[30:57] Speaker 2: this niche. Yeah. Yeah. It's just, there's, yeah, you're right.
[31:02] Speaker 2: Like there's just going to be new formats that pop
[31:05] Speaker 2: up here and there. Like I think people are going
[31:07] Speaker 2: to keep trying new things and then things are going
[31:11] Speaker 2: to become like a trend. And then I can't predict
[31:14] Speaker 2: any of those, but if it happens, you got to
[31:18] Speaker 2: jump on it quick. Yeah.
[31:20] Speaker 1: And it seems like you're always willing to be the
[31:22] Speaker 1: first to try it and jump on it and be
[31:25] Speaker 1: open to any new idea.
[31:26] Speaker 2: Yeah, like the work week videos, like at TCU, like
[31:30] Speaker 2: before that was a thing, like I was on that.
[31:34] Speaker 1: You were. And those that you're talking about, are they
[31:37] Speaker 1: like more like montage-y? I don't know if that's the
[31:40] Speaker 1: right word, but more like clips of like them doing
[31:42] Speaker 1: stuff during their themed day. But then you also now
[31:45] Speaker 1: have the dance videos that are like to a song.
[31:48] Speaker 1: And those are also now professionally recorded, which is crazy.
[31:52] Speaker 2: Those are the easiest though. Yeah. Like usually one take. Yeah.
[31:56] Speaker 1: If they're good. Yeah.
[31:58] Speaker 2: If they're good.
[31:59] Speaker 1: Yeah. Oh my gosh. So crazy. So to end it
[32:03] Speaker 1: on like a positive note, what would you say is
[32:05] Speaker 1: like your favorite thing about your job?
[32:08] Speaker 2: I actually do like make friends with like these recruitment chairs. Yeah.
[32:13] Speaker 2: Or just, yeah. Like last, like two weeks ago, like
[32:20] Speaker 2: I took one of the recruitment chairs out to dinner
[32:23] Speaker 2: and I bought her dinner. And we got to just
[32:25] Speaker 2: like chat about life and what she wants to do,
[32:28] Speaker 2: like moving forward after graduating. And then like, sometimes like
[32:33] Speaker 2: I visit my like former recruitment chairs, like a couple
[32:37] Speaker 2: of years ago, I went to New York because she
[32:39] Speaker 2: lives in New York right now. And we got to
[32:42] Speaker 2: hang out. So whenever like those relationships do happen, like
[32:47] Speaker 2: it truly does make this job so meaningful, even like
[32:51] Speaker 2: despite the drama, like, the few good really outweigh all
[32:55] Speaker 2: the bad. Yeah.
[32:57] Speaker 3: That human connection is always helpful, especially in how draining
[33:02] Speaker 3: the days can be. And I know it's even from
[33:05] Speaker 3: your side, it's probably more draining than it was because
[33:08] Speaker 3: I was in a sorority too. And those were long days,
[33:11] Speaker 3: but for you, it seems like it might've been even longer.
[33:14] Speaker 3: So you need to have an outlet or a human
[33:17] Speaker 3: connection to make that worthwhile.
[33:20] Speaker 2: Yeah. Like some of these stories, like I, I log
[33:24] Speaker 2: my hours and I look back and I'm like, Ooh,
[33:26] Speaker 2: I spent way too much time on that, but it's
[33:29] Speaker 2: really worth it. Like some of these stories I spent
[33:31] Speaker 2: like 300 hours a year with them.
[33:34] Speaker 1: Wow.
[33:35] Speaker 2: Yeah.
[33:36] Speaker 1: Oh my goodness. Crazy. So upcoming, are you doing any, um,
[33:41] Speaker 1: winter rush or second semester rush videos?
[33:44] Speaker 2: Um, not really. I just haven't really done any of
[33:48] Speaker 2: those like in the past couple of years. It was
[33:51] Speaker 2: really nice when SMU did theirs, but when it switched
[33:54] Speaker 2: over to Summer Rush, like that was just a different animal. Yeah.
[34:00] Speaker 1: Oh my gosh. I can't even imagine. Well, can you
[34:03] Speaker 1: tell everyone where they can find you and watch your
[34:05] Speaker 1: videos or reach out with inquiries?
[34:08] Speaker 2: Yes. So my Instagram is at Heesu Yang, H-E-E-S-O-O-Y-A-N-G. And
[34:17] Speaker 2: you could inquire, you could DM me there. You can
[34:19] Speaker 2: inquire on my email that's in my bio or there's
[34:24] Speaker 2: a website and then there's like an inquiry form. So
[34:26] Speaker 2: you guys can reach me there, but feel free to
[34:29] Speaker 2: hit me up.
[34:30] Speaker 1: That's it for this episode of Dirty Rush. Thank you
[34:33] Speaker 1: guys so much for joining us this week. Make sure
[34:35] Speaker 1: you follow us on Instagram and TikTok at Dirty Rush
[34:38] Speaker 1: Podcast so you don't miss new episodes, exclusive clips and more.
[34:42] Speaker 2: Bye.

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