# Ep. 276 NOT ENOUGH CONTENT?

An episode of [Unforgettable Presentations](https://invisiblenetwork.ai/podcast/1477002072), 5 Dec 2024, 37 min.

Audio: https://traffic.libsyn.com/secure/unforgettablepresentations/Ep._276_Not_Enough_Content.mp3?dest-id=1481801

Maybe you're an emerging speaker, and you don't think you have enough content. Perhaps you're experienced and have been delivering the same material for a long time. Where do you find more content? Darren and Mark provide strategies for finding new content, 'upping' your game, and being unforgettable. SNIPPETS: • Ask: Is there better content available • Perform deeper research on your subject • Dive deeply into client concerns • Interview clients for content and connection • Tap into your expertise network • Understand that you don't know everything about your topic • Be willing to upgrade your existing material • Find out what and who are trending in your area of expertise • Verify all new content using multiple sources • Revisit the 'basement' and 'archives' of your life • Test new material and listen to your audience to find out what resonates • Challenge yourself to provide something new every year

## Transcript

[0:00] hey there Mark Brown not enough content
[0:04] what often we don't hear that but it is
[0:07] a challenge for emerging presenters but
[0:11] in this episode we've got something
[0:14] maybe creative for those of you who are
[0:16] out there who have a rock solid keynote
[0:19] that you're seasoned you know your stuff
[0:22] however we have an idea for you too
[0:25] because you may have more content than
[0:27] you know Darren let's talk about it
[0:30] and then what to do with the extra
[0:32] content check it
[0:34] \[Music\]
[0:35] out anyone can give a
[0:39] presentation few deliver Unforgettable
[0:45] presentations what's the difference
[0:47] you're about to find out welcome to the
[0:51] unforgettable presentations podcasts
[0:53] with your hosts world champion speakers
[0:56] and coaches Mark Brown Mark Brown your
[0:59] life tells a Story and there's someone
[1:01] out there who needs to hear
[1:03] it and Darren lroy and Darren lroy stage
[1:07] time stage time stage time ready for
[1:11] some powerful presentation ahas let's
[1:14] Dive Right
[1:19] In all right Mark not enough content
[1:23] yeah more maybe relatable to a newer
[1:26] emerging but what I'm going to encourage
[1:28] people who are EXP experienced and
[1:31] already have a rocking keynote is what
[1:34] if there's a better piece of
[1:36] content what if there's better content
[1:39] that you know I I know our friend Craig
[1:42] Valentine talks about this it's the
[1:43] bounce method where when you add one new
[1:47] piece of content if refreshes the whole
[1:50] load it makes your whole keynote
[1:52] exciting when you're testing out a new
[1:54] piece of content so maybe new content
[1:58] not enough content adding some content
[2:01] Mark Brown well look all of the above
[2:04] and I know that as you said earlier this
[2:06] may really appeal to our emerging
[2:08] speakers who are really eager they're
[2:10] really excited they want to go out there
[2:12] and I met with an individual this week a
[2:14] pro a prospective client who's in just
[2:17] that place and so many people are eager
[2:20] they have passion for a topic they're
[2:21] good at it and they want to share they
[2:23] want to get out there I want to get
[2:24] stage time stage time stage time and
[2:27] there's two considerations one they have
[2:30] an idea but they don't have enough
[2:33] content and number two they have an idea
[2:36] and they think they don't have enough
[2:39] content that's one aspect of this topic
[2:42] I would like us to also take a look at
[2:43] today Darren when we think we don't have
[2:46] enough but we may actually have more
[2:48] than we do now friends who are watching
[2:50] and listening we did not come with
[2:53] prepared notes for this conversation
[2:55] we're very spontaneous we're very honest
[2:57] and we put each other on the spot
[2:59] sometimes for example darus told me in
[3:02] the past on many an occasion that when
[3:04] he began he didn't have enough content
[3:07] so Darren take us back to the mid1 1990s
[3:10] when you felt you lacked content how did
[3:13] you navigate that and what do you know
[3:15] now that you wish you knew 30 years ago
[3:19] well Mark I didn't
[3:21] feel I had not enough content I
[3:24] literally didn't have enough content I
[3:27] mean I was just getting started I was I
[3:29] was clear that I wanted to talk about
[3:32] humor in business I wanted to be
[3:35] motivational and humorous so humor was
[3:37] my topic stand up was my background but
[3:40] just because you love a topic doesn't
[3:42] mean you earn the right for an audience
[3:45] and then even if you earn the right it
[3:47] doesn't mean you serve them so the early
[3:50] days what I did was I
[3:53] overcompensated with client
[3:56] research that I had a few stories I had
[4:00] some ideas but I really wanted to
[4:02] connect with them so I found one of the
[4:04] best ways to do that was to number
[4:07] one I hired a comedian friend back then
[4:11] which now I recommend Chris Maguire
[4:14] because he's the king at this Chris
[4:17] Maguire you can check him out on
[4:19] LinkedIn and I've hired him on two
[4:21] occasions but back then I hired a woman
[4:24] named Katie Grady and she was a comedian
[4:27] in New England and I needed some I
[4:30] needed this brainstorming if you will
[4:33] but what we did together is we would
[4:35] research the client I would interviews
[4:39] so I always asked for 10 people to talk
[4:42] to and what I was looking for was their
[4:45] stories about their
[4:49] challenges that related to my subject
[4:53] cuz when you can hold up an audience
[4:55] member now I still do this to a lesser
[4:58] degree but now I'm doing it for
[5:00] connection as opposed to content so I'm
[5:04] reinforcing some of my points with their
[5:07] ideas or their examples or their quotes
[5:10] or their stories but back then I was
[5:14] let's just say in a 60 Minute keynote uh
[5:18] I would say 30% was my content and or 30
[5:24] minutes was my content and 30 minutes
[5:27] was all about them so I did more
[5:30] research on the client to get their
[5:34] specific
[5:35] examples now switched that over a little
[5:38] bit when I started writing the book
[5:40] laugh and get rich because that was in
[5:42] line with my topic I
[5:44] interviewed business people who used
[5:48] humor as part of their business plan oh
[5:52] good now what it does think about this
[5:55] think this one through it upped my
[5:59] credibility
[6:01] because I was using Mark I was 23 years
[6:04] old what do I know about business from
[6:08] experience I had a Subway Sage shop that
[6:10] failed okay I moved on after failure but
[6:14] I couldn't say I was some successful
[6:16] business person at that time right so I
[6:20] tapped into stories of people who were
[6:24] successful in business and used humor so
[6:28] I sat down with Sherwin green blat he
[6:30] was the
[6:31] COO uh Dr Bose Bose speakers Dr Bose's
[6:36] first
[6:37] employee was known when I worked there
[6:39] he was known that he I had this quote of
[6:42] his right up on my desk that I'll
[6:46] paraphrase because I don't remember word
[6:47] for word but hey if we're going to have
[6:49] to work hard all day why not make it fun
[6:52] and play we're gonna have to work for
[6:55] you know eight hours in a day why not
[6:57] make it fun and so whenever my boss
[7:01] would give me a hard time about having
[7:02] fun be like but look what he
[7:05] said I used uh embarrassing but I used
[7:08] to work at one of those cubes and there
[7:11] was a guy who worked you know there four
[7:12] cubes next to each other was a guy who
[7:14] worked on the cube right across from me
[7:17] and one day I just balled up a piece of
[7:19] paper and I hit it over and then he hit
[7:21] it back and then we would play Cube
[7:24] volleyball while we were working but not
[7:27] the most productive thing but it was fun
[7:30] a little break here and there but anyway
[7:32] I interviewed uh Baran Elliot who in New
[7:35] England they were known for furniture
[7:38] they were the furniture guys but they
[7:40] were had lots of commercials and a lot
[7:42] of fun uh so I interviewed people who
[7:46] were there now I'm using their
[7:49] stories their examples upped my
[7:54] credibility so that was really big back
[7:57] then interviewing people
[8:00] in the field of my let's just say my
[8:03] subject my area of expertise that thing
[8:05] that I wanted to talk about so it was
[8:09] super helpful and by the way how does a
[8:11] 23-year-old uh get to interview the COO
[8:15] of a company get to interview Barry and
[8:17] Elliott who were pretty famous in New
[8:21] England I
[8:23] asked no kidding well you know I mean
[8:27] these the people that I interviewed most
[8:30] of them were Millionaires and successful
[8:32] in
[8:33] business what did I have to offer I
[8:36] could mention them in a book exactly so
[8:40] that's one thing that maybe they never
[8:42] had before was being a chapter in a book
[8:45] and then Mark when I started teaching
[8:47] speakers how to be funnier I thought
[8:49] well who am I I'm still like an emerging
[8:52] comedian a humorist but I haven't really
[8:54] quote unquote made it so I interviewed
[8:57] the people I connected to so Izzy gasel
[9:00] Rosemary very um Judy Bush these are
[9:03] people who were humorous back in New
[9:05] England in the day and then comedians
[9:08] like Don Gavin comedy Legends in New
[9:10] England who knew me and were willing to
[9:13] sit down for an hour with me dict dority
[9:16] so I interviewed them I asked them the
[9:18] questions that anyone would want to know
[9:21] and what was cool was on the back of the
[9:24] packaging I didn't have any credibility
[9:27] but uh Bob did cruise ships dick Dy
[9:32] owned his own comedy club and was a
[9:34] headliner so I used their
[9:37] credibility to up my
[9:40] credibility if that makes sense oh it
[9:42] does you're saying if we can use the
[9:44] network our Network in our field of
[9:46] expertise and build relationships we can
[9:49] not only get content but also build our
[9:52] credibility and friends please do not
[9:54] discount or think negatively or Darren
[9:56] said that only maybe half his content
[10:00] was his own and the other half came from
[10:02] the client there is value in that so
[10:04] there's a double-edged sword here you
[10:06] can say okay I'll get by with half mine
[10:08] half theirs don't think in terms of
[10:10] Getting By in that way think in terms of
[10:12] learning from them but also understand
[10:15] when you reference the client stories
[10:18] client employees client team members
[10:21] you're telling the client I don't just
[10:24] come with a cookie cutter material that
[10:26] I think is going to work for everybody
[10:27] it shows you put the work in it also
[10:31] builds the habit of learning more about
[10:33] your client because the more we get into
[10:35] the habit of learning about our clients
[10:37] the more effectively we can serve them
[10:40] where they are and Darren I don't know
[10:42] this to be true but I assume it's to be
[10:44] true you began when it's back in the
[10:46] 1990s okay over 30 years ago but the
[10:49] Habit you built the methodology you
[10:51] began to adopt adopt has helped you and
[10:54] you say you still interview client
[10:56] employees to this very day because the
[10:59] practice was also helpful you focus your
[11:03] balance is different your your budget of
[11:05] time is different but you've learned the
[11:08] value of finding out what the clients's
[11:11] needs are where their Joys are who the
[11:14] heroes in their company are and it gives
[11:17] you the credibility of not only being an
[11:19] expert in your field after 30 years but
[11:22] one who truly cares about the client so
[11:25] friends you may think I don't have
[11:27] enough content but part of your content
[11:29] content can and I dare say should
[11:31] reflect on what your audience is what's
[11:34] important to your audience what are they
[11:36] going through what are their challenges
[11:38] and if you can solve their challenges by
[11:40] addressing specifically what they're
[11:42] going through it's going to make a
[11:45] difference yeah it was an exorbitant
[11:49] amount of time on the front end right
[11:53] but when you're new and emerging I
[11:56] didn't have a lot of booking so I had
[11:58] the time I did did have a job too so
[12:02] what it allowed me to do is kind of
[12:04] figure out how to get to the heart of
[12:05] the matter much more quickly so now I
[12:08] ask about frustrations Pet Peeves in
[12:11] their daytoday life I still remember I
[12:14] spoke at birkshire life insurance oh and
[12:18] one of their pet peeves when I
[12:20] interviewed people was the parking lot
[12:22] so they were repaving the parking lot
[12:25] and so they had to walk like two miles
[12:28] from where they could park for a while
[12:31] and so of course I had fun with that and
[12:35] that helped me build a connection but
[12:37] now I've I've understand uh I can ask
[12:40] for five or 10 minutes now if a
[12:41] conversation's going good I continue the
[12:44] conversation if I can tell that they're
[12:47] you know very short answers with me then
[12:48] i' respect their time and I say thank
[12:51] you and goodbye and make sure you say
[12:53] hello when we get to the
[12:55] event so now it's again more about
[12:58] connection or reinforcing some of my
[13:01] content back then it was a lot of their
[13:04] stories a lot of their examples and
[13:06] content but Mark fast forward to
[13:10] 2001 here's for those of you who are
[13:14] experienced listen up those of you who
[13:17] are
[13:18] emerging put it right up to your ear
[13:20] let's let's get
[13:22] this when I was writing my Championship
[13:26] speech with you Mark I knew
[13:30] the story of Dr Goddard I lived in the
[13:34] town where Dr Godard launched the Rocket
[13:38] in My High School uh right across the
[13:41] street there was a McDonald's They had
[13:43] Dr Goddard wallpaper with IM of him and
[13:47] his rocket in the McDonald's W he was a
[13:51] big deal in our town there was a
[13:54] monument at the golf course where he
[13:56] launched it there was a monument next to
[13:58] the fire station it's still there of an
[14:00] actual Mo replica of his
[14:04] rocket you don't know everything about
[14:08] your topic I'm going to encourage you
[14:10] I'm going to beg I'm going to implore
[14:13] you to go deeper and always continue to
[14:17] research because even though I knew all
[14:19] of this about Dr goded I didn't know
[14:21] everything so because I understood the
[14:24] gravity the importance of this speech I
[14:27] went to the Dr Goddard Museum oo wow
[14:32] which was at Clark University where he
[14:35] was a
[14:36] professor and they had this whole like
[14:38] Museum set up in the basement I went in
[14:41] I I learned that he invented the Bazooka
[14:45] which is a shoulder launched rocket I
[14:49] learned that the book this High man they
[14:51] actually took one to the Moon in his
[14:54] honor one of those books and then I also
[14:57] learned about the New York Times
[14:59] headline
[15:02] 23879 12 miles the moon rocket missed
[15:05] its Target and so my as Chris Maguire
[15:09] would say my humor detector went
[15:11] off by strangers telling you you can't
[15:15] do this this isn't for you like and so I
[15:18] saw because of my study and comedy my my
[15:23] relentlessly going up on stage but I in
[15:27] tuned into to humor makes people laugh
[15:29] what triggers laughter and so when I saw
[15:32] that headline I knew it did but now I
[15:34] couldn't just use it for a laugh I used
[15:36] it to make a point as well as getting
[15:39] the laugh but it's because I took the
[15:42] time to research more I never used
[15:44] anything about the Bazooka I never used
[15:47] anything about the book uh they had I
[15:49] think the flag that was on the moon
[15:52] there I didn't use any of that but I did
[15:55] find a piece of gold so where never done
[16:00] we're never done there we should always
[16:03] be upping our content there we go upping
[16:06] our
[16:07] content you see uh up your content
[16:12] Mark what I find interesting there is
[16:14] the piece that's for the experienced
[16:17] speakers in case you haven't noticed the
[16:20] world is changing constantly technology
[16:23] is changing constantly Industries are
[16:25] changing constantly need I say more so
[16:28] as well versed as we may be in our topic
[16:31] and as experienced as we are ask
[16:34] yourself what more can I learn what is
[16:38] new in my area of expertise who is
[16:42] trending in my area of expertise we have
[16:45] so many tools available to us now I I'm
[16:47] not going to AI in any depth we can use
[16:49] AI tools but who are the emerging
[16:52] leaders in the field and maybe like
[16:54] Darren lroy could I possibly call or
[16:57] interview or ask him a question because
[16:59] if you don't ask the answer is always no
[17:02] this may sound a little bit off track
[17:03] but I need to go back almost two
[17:06] years as we were working on our podcast
[17:09] one of my dream guests was a man we
[17:12] interviewed almost two years ago his
[17:13] name is Peter Drury Peter Drury is an
[17:15] English football commentator highly
[17:17] experienced and ranked as one of the
[17:20] best Football commentators in the world
[17:24] I had this dream Darren of getting him
[17:26] on our podcast I want someone from his
[17:29] to to share his ideas in in a sense to
[17:32] bring new content to our podcast it's
[17:36] World Cup in Qatar in in the Middle East
[17:39] I'm thinking I see his LinkedIn profile
[17:42] no he's a world known he's the best I
[17:45] mean this guy is famous the whole world
[17:46] knows him he he doesn't know who I am I
[17:49] on AAR I sent an an a note because he
[17:52] has no social media but LinkedIn I sent
[17:54] him a LinkedIn message and say well at
[17:56] least I sent it wonder wonder a couple
[17:59] days later I get a response back then I
[18:01] get an email and he says yes and Peter
[18:04] Drew was appeared in our podcast I think
[18:06] January of
[18:07] 2022 but but uh 23 and I'm
[18:11] like all I had to do was ask to do what
[18:14] seemed it didn't make any sense this guy
[18:16] doesn't know who I am he's world famous
[18:18] I mean Daren you had him on the podcast
[18:20] you saw his his his one commentary there
[18:22] people play I thing over and over again
[18:24] for the last several years he's famous
[18:26] but I asked the question he said yes he
[18:30] came on and we've since maintained a
[18:32] good relationship because I asked the
[18:34] question and I asked who is the person I
[18:36] want who is the best at what he does and
[18:38] Peter jury stood up boom I reach out to
[18:42] him you may know someone who is now
[18:44] trending in your industry in your are of
[18:47] expertise who may be open to a
[18:49] conversation maybe being mentioned in
[18:51] your speech being mentioned in your book
[18:52] or on your podcast but you haven't asked
[18:55] them and they may hold within them a
[18:58] wealth of content that could help you to
[19:01] prepare more effectively effectively for
[19:03] your audience so the question is who is
[19:05] trending who do I need to know what's
[19:08] new in the industry despite all I know
[19:11] already what more can I learn and what
[19:14] more can I share and if nothing else
[19:16] comes through with this Darren you were
[19:18] the example my goodness you are such an
[19:20] example of this Darren you put the hard
[19:22] yards in you put the work in on the on
[19:25] on the back end so when it comes up to
[19:26] the front wow you're so lucky lucky this
[19:29] is amazing lucky you put the work in
[19:33] that's important so we can find new
[19:35] content by
[19:36] simply examining what else exists in our
[19:39] industry what's trending who's trending
[19:42] what's being said what's new what's
[19:43] different and stay on top of your
[19:47] game yeah Mark I think this is more
[19:50] relevant to those experien speakers than
[19:53] maybe they think we be constantly
[19:56] upgrading and we talked about a couple
[19:58] weeks ago that uh Ed Tates philosophy of
[20:02] okay this piece of content this piece of
[20:04] content what serves this audience best
[20:07] and the winner the I think he called it
[20:09] the the winning draw or something like
[20:11] that that he would pit content against
[20:14] content in training ex module against
[20:17] module what is most important what will
[20:20] serve this audience the best for this
[20:23] topic so uh I took this to another level
[20:28] mark I just and it was just a little
[20:30] tiny voice in my head that said maybe
[20:34] you should check this out so I was
[20:36] speaking to lvcva which is the Las Vegas
[20:39] Convention and visitors Authority right
[20:42] I'm presenting to them and my goal is to
[20:45] talk to their salespeople to help them
[20:47] be aware of my Allin keynote where I use
[20:51] Vegas stories combined with my story and
[20:55] as a keynote so it's a Vegas themed
[20:58] keynote for conventions in Vegas so I
[21:01] wanted to create that awareness and at
[21:04] the end of the meeting somebody pulled
[21:05] me aside and said well you know
[21:07] sometimes we get requests for someone to
[21:09] present about the history of Vegas and
[21:11] we have a historian but she's not really
[21:15] a
[21:15] speaker and it just something just like
[21:20] clicked and I just held that thought and
[21:22] then when I got back home I was like you
[21:23] know what I need to meet this lady she's
[21:26] a historian onook Vegas I bet there are
[21:30] some great Vegas stories from back in
[21:34] the day about Allin so I reached out to
[21:38] her just hoping to beet her for coffee
[21:40] or talk to her see what she might she
[21:42] invited me for a personal one-on-one
[21:45] tour of the
[21:47] archives and so there's an archives
[21:50] building here that's not open to the
[21:52] public but I was able to go in and she
[21:55] showed me the these oh my gosh it was
[21:58] just amazing of this
[22:00] memorabilia the there was like a a
[22:04] program from when Muhammad Ali fought
[22:07] back in the day here but it just changed
[22:09] his name so he was mamad Ali but on the
[22:13] flyer it still said Cashes Clay wow
[22:16] that's not an all-in story but it's cool
[22:19] that I'm just learning all this so I go
[22:21] around and she's like I have to show you
[22:24] this video and Sammy Davis Jr had
[22:29] been part of I guess a trio with his
[22:32] uncles and he had performed with them H
[22:34] from when he was a kid that's kind of
[22:36] how he got started I think now she said
[22:39] what do you notice about this video and
[22:42] she played the video and he's performing
[22:44] and I was just like wow wait something
[22:47] it's it's his eyes his eyes and she said
[22:51] yes this was prior to his car accident
[22:54] when he lost his
[22:56] eye and so but I it took you know I was
[23:01] so intrigued and she said that he was
[23:03] done with entertainment he was that was
[23:06] it he can't perform with one eye and now
[23:09] I still need to research this and
[23:11] validate exactly how this was said so
[23:13] this is my second hand prior to doing
[23:17] more research because I you and I need
[23:19] to do more research to verify things
[23:22] talking about it but I'm just using this
[23:24] as an example of it's not verified yet
[23:27] but apparently FR Sinatra went into his
[23:30] hospital room was talking about to him
[23:32] and he said he's done with entertainment
[23:35] and he said wait a minute he goes look
[23:37] at your
[23:39] successes you're black and you're Jewish
[23:43] and you made it
[23:44] entertainment yeah you can be an
[23:47] Entertainer with one eye wow perspective
[23:51] yes and so I I just love that I was like
[23:55] I didn't know sinatro was a motivational
[23:57] speaker
[24:00] but because so many of us know him after
[24:03] the accident you know his performance
[24:05] that might not have happened without
[24:07] that perspective from Frank Sandra so
[24:09] that's going to be a story that I need
[24:11] to make better and stronger and verify
[24:15] it obviously but that's a great story of
[24:18] Allin we bring perspectives that people
[24:22] don't know look Allin it's a universal
[24:24] message I get it it's not new but it's I
[24:28] as Mark says I bring me to it yep and
[24:32] that's you know and I also am marketing
[24:34] it so they know it's a thing anyway my
[24:38] point is that you're never done doing
[24:42] research never done there was another
[24:45] story of a a gentleman who literally was
[24:48] one of the first photographers here in
[24:51] Vegas and their whole they were news
[24:52] photographers their whole goal was to
[24:54] Market Vegas and I don't even remember
[24:57] what year but back in like the ' 50s
[24:59] they were taking pictures of Vegas and
[25:02] they were trying to Market Vegas as the
[25:04] entertainment capital of the world well
[25:07] it wasn't back then they were just
[25:09] getting started but this is uh there was
[25:12] a famous picture when the atomic blast
[25:15] atomic bomb went off and they had a
[25:18] there was a hill or excuse me a mountain
[25:21] where all the reporters could go to take
[25:23] pictures at a safe distance well
[25:26] apparently this gentleman who is the
[25:28] lead of this news team uh slept in that
[25:32] day and didn't wake up in time so he had
[25:35] to figure out something to do to take a
[25:37] picture of the atomic blast and one of
[25:39] his friends owned a drugstore so he went
[25:42] onto the roof of the drug store and
[25:45] placed and you can see the atomic blast
[25:47] in the background but you see signs of
[25:49] Vegas on either side um you know these
[25:52] Billboards and the blast in the
[25:53] background well apparently when he's
[25:55] taken the picture his foot fell through
[25:58] the roof oh no and that caused him to
[26:02] like Snap the picture and this famous
[26:05] picture was done when he was literally
[26:06] all in or one fo literally in all
[26:10] through all through the roof he went
[26:12] through the roof Darren
[26:14] boom I know bad pun I know I haven't
[26:16] done any bad puns in a long time but it
[26:19] it you've talked about Darren the effort
[26:21] that people that we really need to go
[26:24] through as much knowledge as we have as
[26:27] much experience we have there's always
[26:30] something new to learn particularly as
[26:33] as things as industry as the world is
[26:36] changing and I can't discount in I can't
[26:39] devalue enough the power of research I
[26:42] think research has become somewhat of a
[26:43] theme of today's podcast regarding not
[26:46] enough content and I said earlier you
[26:48] may have more content than you know and
[26:51] to touch on that briefly I will say this
[26:53] Darren for everyone listening here um
[26:56] very often we think we got to have great
[26:57] stories fantastic experiences but you
[27:01] have I I I say this I I've restated this
[27:03] particular thought Darren I used to say
[27:05] your story need not be Sensational it
[27:07] need be sincere but I've since changed
[27:10] that your story need not be remarkable
[27:12] it just needs to be relatable which goes
[27:15] back to what you said earlier about the
[27:16] connection to the audience you may have
[27:18] material from your own life and
[27:21] experience you may have discounted that
[27:23] may be
[27:24] relevant to an audience you have or a
[27:27] potential audience so here's my ask
[27:30] friends over time review the items and
[27:34] the content in your story folder over
[27:38] time once in a while just go back and
[27:40] see what's there you may literally
[27:42] unearth a memory and you say oh wow I
[27:46] had forgotten about that one I haven't
[27:47] told that story in about six or seven
[27:49] years but right now it's really
[27:52] relevant and we we we're we have this
[27:55] mode Darren we want the next big new
[27:57] thing we want the next new iPhone or or
[28:00] or you know Google pixel to we want the
[28:02] next new tech we want the next new AI
[28:04] tool we want the next the next the next
[28:06] but I submit to you my friends we may
[28:09] have more content that we know in the
[28:11] foundation of the building we may have
[28:15] fantastic material in the basement
[28:17] picture if you will somebody going down
[28:19] to Mom and Dad's basement and they turn
[28:21] the light on they they pull the chain
[28:23] for old chain like that and click click
[28:25] and you go it's dusty down here and you
[28:27] walk down and you see the tricycle you
[28:29] used to ride when you were 6 years old
[28:31] or 5 years old and something about that
[28:34] Sparks a memory that becomes applicable
[28:38] to a topic you're discussing now to a
[28:40] client you're dealing with right now and
[28:42] you go oh my goodness I'd forgotten
[28:44] about that in the basements of our
[28:47] memories in the back of our story
[28:50] folders is material and content that
[28:54] could be dynamite explosive for your
[28:57] audience if we invest the time as part
[29:00] of our process as professionals to
[29:03] review and rehearse what we've used in
[29:06] the past in the past because sometimes
[29:09] you dust that thing off and it becomes
[29:11] pure gold you may have more content in
[29:15] the archives in the basement in the back
[29:18] burner in the back of the bus or
[29:20] somewhere very deep in that story folder
[29:23] and when you pull that bad boy
[29:25] out everything changed
[29:29] yeah research here's the cool part if it
[29:33] doesn't make it in your keynote it could
[29:35] be a social media post related to your
[29:38] topic so more research I think whether
[29:41] you're an emerging presenter or a Season
[29:43] Pro we should always continue to
[29:46] research our topic for that better
[29:49] example and maybe if even not better
[29:52] than what you have maybe it's rock solid
[29:54] that could be a social media post an
[29:56] article a LinkedIn post
[29:58] look we've got to continue to be that
[30:01] expert so we've got to continue to
[30:03] search gather more content and Mark in
[30:06] the old days of standup there's opening
[30:08] act middle act and headliner so of
[30:11] course all the middle acts are trying to
[30:12] become
[30:13] Headliners you become a
[30:16] headliner that you are the middle act
[30:20] that is so good the headliner can't
[30:22] follow
[30:24] you So
[30:25] eventually you earn
[30:29] earn lot same thing with your content
[30:33] we've got to continue to get new content
[30:35] and what's exciting Mark is if we know
[30:37] our keyote cold but we have that one new
[30:39] story it I don't know about you but it
[30:42] kind of gets me excited that like I'm
[30:43] excited about the you know Sammy Davis
[30:46] Jr uh piece that I'm going to add in
[30:49] once I continue to verify you know what
[30:51] Frank said but now it it refreshes the
[30:55] whole keynote and what's cool is is it's
[30:58] not all brand new I know the rest of it
[31:01] good well cold could deliver it in my
[31:04] sleep but now I put this one new one in
[31:06] and it's becomes exciting to see what
[31:09] are people talking about after and one
[31:11] of the great things about takad dot is
[31:13] what do they comment on for those of you
[31:15] who don't know Tad
[31:17] do.com a game changer in our industry a
[31:20] way to get feedback get client leads but
[31:23] also you know figure out what's working
[31:25] and people talking about so if I do this
[31:28] and uh right now I have a story about
[31:30] the Vegas sign a story about Hoover Dam
[31:33] a story about the Raiders so the last
[31:36] time I gave it people talked about the
[31:37] Raider story well if all of a sudden I
[31:40] start hearing about the Sammy Davis Jr
[31:42] or Frank Sinatra story well I know
[31:45] that's more memorable because that's
[31:47] what they're talking about after and
[31:49] then when people come up to you after
[31:51] ask them they say oh it was great well
[31:53] you know it's nice to get the patter in
[31:55] the head the patter in the back that's
[31:56] nice but that does not serve your next
[31:58] audience it does not serve your career
[32:00] it serves your ego so we got to ask
[32:03] questions that serve our career what was
[32:06] most helpful to you what stories do you
[32:09] remember so if we ask that question
[32:10] they're happy
[32:11] to you know comply and give us that
[32:14] feedback well that's gold if we start
[32:16] hearing about the Frank Sinatra story a
[32:20] lot we know that stays that just earned
[32:23] headline status okay which ones aren't
[32:25] they talking about maybe it's the Hoover
[32:27] Dam
[32:28] story but we've got a doesn't mean I
[32:31] still can't use it in social media
[32:32] doesn't mean I can't use it elsewhere
[32:35] but in the keynote you only got 45
[32:37] minutes if you got too much content go
[32:39] to episode
[32:43] 274 one more thought for one more
[32:45] thought which comes in the form of a
[32:47] question now friends I know Darren lroy
[32:49] pretty well it's been 23 years been been
[32:51] best friends and brothers and every year
[32:53] we do a program called Game Changers our
[32:56] annual conference we all get together
[32:58] with Vegas all the coaches are there we
[33:00] bring guest experts in and Darren you've
[33:02] made a commitment for the last several
[33:04] years that every year at game changers
[33:08] you're going to come up with new content
[33:11] really briefly just let our listeners
[33:14] understand why you feel so passionate
[33:17] about that and how it has helped you as
[33:19] a professional in your career to have
[33:21] that
[33:22] mindset well we have the same audience
[33:25] that comes primarily every year we have
[33:27] a lot of repeat attendees which is
[33:30] awesome but now I bring in new Experts
[33:33] of course but they're seeing you me Ed
[33:37] and I feel obligated and for me it's a
[33:39] creativity thing I need to be creative
[33:41] so I need to create new content so it
[33:44] drives me but what's cool is I have an
[33:47] new audience that I deliver this to and
[33:51] then based on the response and how it
[33:54] goes I may use it in the future I may
[33:57] not but I'm all in trying out and
[34:00] testing this new content few years ago I
[34:02] did the 17 minutes to your dream well
[34:04] that ended up becoming a book oh all in
[34:08] I did last year that became a
[34:10] keynote so what am I going to do this
[34:12] year I'm thinking before 8
[34:16] AM how do you start your date what do
[34:18] you do before 8 AM because then once 8
[34:21] am. starts the rest of your day so what
[34:23] do you do what are those habits that you
[34:25] do first best advice I ever got about
[34:28] writing a book was so simple write
[34:32] before
[34:33] breakfast by a
[34:37] pool before breakfast but no I didn't do
[34:39] it but what it was telling me was then
[34:41] the rest of your day doesn't get in the
[34:42] way and that's why I just heard this
[34:44] concept from uh a presenter um jod sevil
[34:50] uh excuse me Terry
[34:53] c yeah
[34:55] iili listening to a lot of her lately
[34:57] and she has a a book about it and I was
[34:59] like ooh I like that idea I love that
[35:02] concept so I got to create my version of
[35:04] it but anyway so Mark whether you're new
[35:08] or whether you're seasoned we've got to
[35:10] constantly create and find and research
[35:13] new content yeah and um I love that last
[35:17] thought really one bad pun listeners I
[35:19] know I I was been good so far but one
[35:21] bad pun so Darren should I write right
[35:23] before breakfast
[35:25] \[Laughter\]
[35:29] friends we all have good content
[35:32] emerging you may have a little you may
[35:34] have more than you know so I invite you
[35:36] to do more research I invite you to go
[35:38] back to your archives I invite you to
[35:41] invest the time and be bold enough to
[35:43] find out who's in the industry who you
[35:45] can talk to and listen one of the ways
[35:48] to get new content is to be a part of
[35:51] States time University why we help each
[35:53] other on Earth and we do story digs to
[35:55] find out what's inside of us that we can
[35:58] provide to our clients to our audiences
[36:02] to those who depend on us to help
[36:04] Inspire them to instruct them and to
[36:06] guide them into what we know it's a
[36:08] worldwide Community we'd love to have
[36:10] you be a part of what we do and Darren I
[36:12] want to thank you for the opportunity I
[36:14] get to share with with you your
[36:17] constituents your clients and to bring
[36:19] this podcast with new ideas for everyone
[36:22] who listens and it is my hope friends
[36:24] when this podcast is over and you leave
[36:27] and you turn this thing off you begin to
[36:29] think hm how can I find new content in
[36:32] my life who can I find new contact new
[36:34] content in my experience how can I find
[36:37] new content who can I interview and what
[36:39] more research can I do so my next speech
[36:42] will be Unforgettable that's my
[36:45] challenge to you see you next week hey
[36:48] there this is Darren lroy thanks for
[36:49] checking out this podcast episode on
[36:52] YouTube if you want all of them not
[36:54] everyone is on YouTube check out your
[36:57] favorite podcast platform so you don't
[37:00] miss an episode keep being a sponge so
[37:04] you can be
[37:06] Unforgettable check out stagetime
[37:09] university.com where good presenters
[37:12] become Unforgettable

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