# Tower 28 Founder Amy Liu on Copycats, the FaceGuard Fallout, and Its First Traditional Foundation

An episode of [Gloss Angeles](https://invisiblenetwork.ai/podcast/1471270483), 28 Aug 2026, 38 min.

Audio: https://sphinx.acast.com/p/acast/s/gloss-angeles/e/6a91eaf91d042c803afa44b9/media.mp3

Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planned, and how she keeps customers interested in an increasingly crowded beauty market. Plus, Amy gives us the scoop on Swipe Serum Foundation, Tower 28’s biggest launch yet—and we share what Gloss Angeles Confidential testers really thought after trying it before launch. To join GAC, sign up for our newsletter: https://glossangelespod.substack.com This episode is in partnership with Tower 28. Watch our episodes! Shop our episodes Instagram: @glossangelspod | TikTok: @glossangelespod Email: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.

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