# The Business of Formula 1®: Secrets of the evolution into a global brand

An episode of [The Business](https://invisiblenetwork.ai/podcast/1470598428), 27 Sep 2026, 25 min.

Audio: https://sphinx.acast.com/p/acast/s/thepivot/e/6ab62a4bd7bbedf988f60fad/media.mp3

This branded episode is brought to you by PwC. How has Formula 1® evolved from a legacy sport into a global entertainment powerhouse? In the third episode of a special series, host Andy Jaye speaks to Charlie Minors, Director of Strategy and Transformation at F1® and Jon Glick, PwC Advisory Marketing Leader to discuss the corporate strategy behind the business’ transformation. They discuss the key drivers of this commercial transformation from the success of the Netflix show Drive To Survive, expanding in the US market and creating engaged communities on social media. And the guests offer practical insights for industry leaders looking to scale modern consumer brands in a fast-changing global trade landscape. Presenter: Andy Jaye, Broadcaster Guests: Charlie Minors, Director of Strategy and Transformation at F1® Jon Glick, PwC Advisory Marketing Leader Producer: Shabnam Grewal Executive Producer: Emily Leahy Video Producer: Super Llama Get in touch: thebusiness@thetimes.com Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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