# BONUS: An insider’s guide to building a LinkedIn following

An episode of [The Business](https://invisiblenetwork.ai/podcast/1470598428), 13 May 2026, 6:22.

Audio: https://sphinx.acast.com/p/acast/s/thepivot/e/6a033b6892e9663a6ffb0986/media.mp3

LinkedIn is not without its critics, but there is no doubt it provides a great way for professionals and founders to build a following, a presence and to share their ideas. We asked LinkedIn’s chief economic opportunity officer Aneesh Raman about the best ways to use the platform. Read more: Crying videos on LinkedIn? It’s not a good look, says top exec Presenter: • Hannah Prevett, associate business editor of The Sunday Times Guests: • Aneesh Raman, Chief Economic Opportunity Officer at LinkedIn Producer: Hope Federico Executive Producer: Miriam Hall Photo credit: Getty Get in touch: thebusiness@thetimes.com Hosted on Acast. See acast.com/privacy for more information.

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