# Jerri DeVard (BECA) | The Black Executive CMO Alliance

An episode of [The CMO Podcast](https://invisiblenetwork.ai/podcast/1460604334), 26 Feb 2025, 54 min.

Audio: https://rss.art19.com/episodes/b7e4629a-1bb5-4a32-babc-cfef9526ecdf.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pillsbury company, now part of General Mills. Jerri went on to CMO roles at Verizon, Nokia, ADT and Office Depot. Jerri was a guest on the show in July 2020. Jim and Jerri chatted through a wide ranging talk about her career, our friendship over the years, and what she has learned about leadership. Well this week, Jim will focus on her life since then, including the founding of BECA, which has been astounding in its impact. It’s an honest, heart-to-heart chat–which is the only way Jerri DeVard rolls. Listen to the previous episode featuring Jeri from 2020: https://tinyurl.com/3tcmrx9r Learn more about BECA: https://blackexec.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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