# 20. Creating Customer-Centric Enablement, Live from Showpad Transform 2019

An episode of [Move the Deal Sales Podcast](https://invisiblenetwork.ai/podcast/1460169029), 13 Nov 2019, 29 min.

Audio: https://www.podtrac.com/pts/redirect.mp3/feeds.soundcloud.com/stream/712221505-movethedeal-20-creating-customer-centric-enablement-live-from-showpad-transform-2019.mp3

In this very special episode of Move the Deal, taped live at Showpad's Transform 2019 event in Chicago, host Greg Moore brings Showpad Chief Customer Officer Helen Yu to centerstage. They discuss how putting the customer at the center of enablement efforts leads to better customer experiences, before Ivanti's Doug Knight joins to offer his take on how enablement has evolved and his experience as a Showpad customer. That's our season finale—join us next year for season 2! A quick note: In the live taping, we gave an incorrect title for Helen Yu. Her title is Chief Customer Officer. Our apologies.

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