# #78 Rory Sutherland - Why Logical Thinking is Illogical

An episode of [Within Reason](https://invisiblenetwork.ai/podcast/1458675168), 29 Jul 2024, 1 h 49 min.

Audio: https://anchor.fm/s/10a220e88/podcast/play/109253927/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-5%2F408715707-44100-2-a834c21ed669a482.mp3

Rory Sutherland is a British advertising executive, and vice chairman of the Ogilvy & Mather group of companies. His book, Alchemy, is available here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.