# S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

An episode of [Highside/Lowside - A Motorcycle Podcast](https://invisiblenetwork.ai/podcast/1451763486), 12 Dec 2025, 1 h 48 min.

Audio: https://traffic.libsyn.com/secure/revzillapodcast/HSLS_S11E03_PODCAST_v2.mp3?dest-id=1064744

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company. Check out more from RevZilla: • Common Tread: News, opinions, and written reviews • RevZillaTV: Bike reviews, How-To's, and product videos

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