# S12E07: Building an ADV Motorcycle Business

An episode of [Highside/Lowside - A Motorcycle Podcast](https://invisiblenetwork.ai/podcast/1451763486), 30 Oct 2026, 1 h 39 min.

Audio: https://traffic.libsyn.com/secure/revzillapodcast/HSLS_S12E07_PODCAST_v3.mp3?dest-id=1064744

Founder and czar of Alt Rider, Jeremy LeBreton, joins the show to break down what it really takes to launch an international motorcycle parts brand, the brutal realities of small business manufacturing, and why "just following your passion" might be terrible advice if you don't have the work ethic to back it up. Plus, Spurg drops key retirement and community-building advice for riders, and the guys tackle the age-old debate: should you change your oil before winter storage? Check out more from RevZilla: • Common Tread: News, opinions, and written reviews • RevZillaTV: Bike reviews, How-To's, and product videos

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