# KevOnStage Gets Honest About Money, Marriage & Losing His Brother

An episode of [Earn Your Leisure](https://invisiblenetwork.ai/podcast/1450211392), 9 Sep 2026, 1 h 03 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/8dbc4f54-a337-4481-9ef2-b355012b0a3d/872a3652-0595-437f-ab86-b4c00126bec2/audio.mp3?utm_source=Podcast&in_playlist=eac4c628-29cb-469a-b5c8-b355012b0a48

KevOnStage wanted to compete with Netflix. Then he had to shut down his own streaming platform. He joins Earn Your Leisure to explain what went wrong, what he learned, and how that experience helped open the door to his Tubi partnership. Rashad Bilal and Troy Millings sit down with KevOnStage for an honest conversation about the business behind the comedy. From posting three to four videos a day to building an audience that actually buys tickets, Kev breaks down how he turns attention into income and why owning his content matters. In this episode, we discuss: • Why his $5.99 streaming subscription was harder to sustain than he expected • How Safe Space and his audience helped him build his relationship with Tubi • The difference between having followers and having paying fans • How content ownership and licensing create opportunities to earn beyond the first release • How his wife helped him change the marketing for Successful Failure • His thoughts on Druski’s church comedy and the backlash • Why protecting his marriage helps him protect his focus and energy Kev also opens up about losing his brother and creating Grief Sucks, sharing how he uses comedy to honor his brother and connect with people navigating loss. What’s a business setback that taught you something success couldn’t? Share your experience in the comments. Chapters: 00:00 Mystique vs Money 00:07 Content Speed Strategy 00:31 Equity and Ownership 00:48 Monogamy and Focus 01:25 Earn Your Leisure Intro 01:48 New York Bodega Talk 02:21 Awards and Invest Fest 03:19 Relatable Comedy Style 04:05 Arbys Cheesesteak Review 05:06 Daily Content Workflow 12:36 How Much to Share 14:54 Building a Creator Ecosystem 16:53 From Plays to Internet Fame 18:45 Funnel and Singles Approach 20:46 Why Mystique Doesnt Work 25:00 Book Launch Pivot 28:23 Authenticity as Currency 29:51 Tubi Partnership Tease 29:56 Netflix Dreams Reality Check 30:43 Pricing Cuts and Platform Fees 31:36 Why the Platform Wasn’t Scalable 32:10 Content Crunch and Free Trial Abuse 33:51 Churchy Opens Doors at Tubi 35:11 Building the Tubi Creator Partnership 37:02 Drewski and Church Comedy Backlash 40:03 Ownership IP and Long Term Wealth 45:07 Grief Sucks Origin Story 50:22 Tour Life and Healing Through Laughs 53:24 Cracker Barrel Modernization Roast 56:08 Monogamy as a Success Strategy 01:02:01 Tour Dates and Final Sendoff Subscribe to Earn Your Leisure for more conversations about business, money, ownership, and building on your own terms. #EarnYourLeisure #KevOnStage #Entrepreneurship Subscribe and watch more videos here: https://www.youtube.com/@EarnYourLeisure Join the EYL community for deeper training and a more detailed approach: https://www.eyluniversity.com Join the number one stock club in the world: https://www.ianinvest.com See omnystudio.com/listener for privacy information.

## Transcript

[0:00] Speaker 1: Mystique don't matter. You could be mysterious and broke, but
[0:02] Speaker 1: they don't feel the need to touch their credit card.
[0:03] Speaker 1: That don't really help. Once you get to a CVV fan,
[0:06] Speaker 1: now you can talk.
[0:07] Speaker 2: How do you decipher what you're going to put? Like,
[0:09] Speaker 2: are you just, hey, I'm giving you everything.
[0:11] Speaker 1: If I can think of three things to say on
[0:13] Speaker 1: the topic, funny or interesting or my point of view,
[0:15] Speaker 1: then I'll throw it up.
[0:16] Speaker 3: I always want to stay in your feed.
[0:18] Speaker 4: You put out a tremendous amount of content how is
[0:21] Speaker 4: that done.
[0:22] Speaker 1: I do videos that take me less than five minutes
[0:25] Speaker 1: from the moment i see the content to shoot edit
[0:27] Speaker 1: and have it reposted and i let the internet give
[0:30] Speaker 1: me the ideas.
[0:31] Speaker 4: When you are working with hollywood how are you approaching that.
[0:34] Speaker 1: When it comes to equity and ownership the more pieces
[0:37] Speaker 1: of content you own and the more places are buying
[0:40] Speaker 1: content it's like owning the masters music masters Because for
[0:43] Speaker 1: the rest of my life, these properties I created are
[0:46] Speaker 1: going to create income for me. You said monogamy is
[0:49] Speaker 1: one of the keys to your success. Yeah. Can you
[0:51] Speaker 1: explain that? The thought of another woman in my room,
[0:54] Speaker 1: I'd be like, man, watch out. I'm tired. I would
[0:57] Speaker 1: be less efficient if I was trying to manage three
[1:00] Speaker 1: or four women.
[1:01] Speaker 2: I think the brilliant part was the pivot that you
[1:03] Speaker 2: made and the honesty that you had.
[1:05] Speaker 5: Like, hey, I'm doing this wrong in front of everybody. Yeah.
[1:08] Speaker 5: because it worked perfectly.
[1:10] Speaker 1: Shout out to my wife. She looked me dead in
[1:12] Speaker 1: my face and she was like, it ain't working. You're
[1:14] Speaker 1: not telling people what this book is and what it's
[1:17] Speaker 1: going to do for them. You just being funny, being
[1:19] Speaker 1: honest and straight up allowed me to cut through all
[1:22] Speaker 1: the BS.
[1:25] Speaker 4: All right, guys.
[1:26] Speaker 1: Welcome back.
[1:27] Speaker 4: Special episode of Earn Your Leisure.
[1:29] Speaker 5: Yeah, I'm excited.
[1:30] Speaker 4: A highly anticipated guest. Somebody that's been killing the game
[1:33] Speaker 4: for a long time. Kev on stage.
[1:34] Speaker 1: What's up, my bro?
[1:35] Speaker 3: What's up, man?
[1:35] Speaker 1: Kev, welcome, man. Appreciate y'all, man. Thank y'all. Thank y'all
[1:37] Speaker 1: for having me. I'm in the city. You feel me? Yeah,
[1:39] Speaker 1: you are here. Welcome to New York.
[1:41] Speaker 3: I'm out here, man.
[1:42] Speaker 1: Baking egg and cheese.
[1:44] Speaker 5: All the things. And you said it as one word,
[1:46] Speaker 5: so we appreciate that.
[1:47] Speaker 3: Yeah, that's how I know it's real.
[1:48] Speaker 1: I feel like I still ain't had a real one
[1:49] Speaker 1: because I never have time to go. Everybody's like, bro,
[1:52] Speaker 1: just you can't get it Times Square or You know,
[1:56] Speaker 1: where I be staying, they be like, bro, you have
[1:58] Speaker 1: to go for real.
[1:59] Speaker 3: So I need to make a trek to a legit
[2:01] Speaker 3: bodega spot.
[2:01] Speaker 5: During the day.
[2:02] Speaker 1: During the day, yeah. During the day.
[2:03] Speaker 5: Early day.
[2:04] Speaker 6: Yeah.
[2:05] Speaker 1: When everybody's at work, you know what I'm saying?
[2:07] Speaker 5: After like two, then it becomes chop cheese time.
[2:10] Speaker 3: Yeah, and I'll stay right there for the changeover.
[2:13] Speaker 1: For the changeover. I need to go 1130. The midday switch.
[2:16] Speaker 1: I'll pull back up at 230.
[2:18] Speaker 5: With a bath.
[2:19] Speaker 1: Yeah, yeah, with a bath.
[2:20] Speaker 5: Get the bath.
[2:22] Speaker 4: So, man, we got a great history last year. You
[2:23] Speaker 4: did Invest Festival.
[2:25] Speaker 1: Yeah, yeah. Thank y'all for having me, man. You took
[2:28] Speaker 1: our award a few years before that.
[2:29] Speaker 5: You did take our award.
[2:30] Speaker 1: Come on, man.
[2:31] Speaker 5: You earned the award.
[2:32] Speaker 3: Yeah, I earned my leisure. Tap, tap. It's my homegirl,
[2:38] Speaker 3: and she smacked me the first time.
[2:40] Speaker 5: Yeah.
[2:41] Speaker 1: She took the award and was, like, very good. Yeah.
[2:44] Speaker 3: So, you know what I'm saying?
[2:44] Speaker 5: It was only— you know what?
[2:46] Speaker 2: When I— realize that personality i'm like the campaign you
[2:50] Speaker 2: ran oh.
[2:50] Speaker 1: Man it was incredible i would because the thing is
[2:52] Speaker 1: i lost that award twice so i campaigned hard the
[2:55] Speaker 1: first time lost the tab yeah second time i was
[2:57] Speaker 1: in my philip swine campaign then i lost again so
[3:00] Speaker 1: the third time i was like they're not gonna nominate
[3:02] Speaker 1: me again so i'm going hard if i lose the
[3:05] Speaker 1: third time i just and now they broke the categories
[3:08] Speaker 1: out because i think they feel like it makes more
[3:10] Speaker 1: sense you know you got a comedian Financial advice and
[3:13] Speaker 1: somebody who's an activist. These are very different platforms. You know,
[3:17] Speaker 1: somebody's making funny videos. It's just not the same.
[3:19] Speaker 5: You became probably my favorite follow since that point.
[3:23] Speaker 1: Oh, thank you.
[3:23] Speaker 5: Oh, no, absolutely. I appreciate that. On all the things
[3:26] Speaker 5: that you got going on.
[3:27] Speaker 1: Thank you.
[3:28] Speaker 2: It's pure comedy. but it feels like real life. And
[3:32] Speaker 2: I don't feel like you're trying to make, like you're
[3:33] Speaker 2: really living the things you're talking about.
[3:35] Speaker 1: And that's why it's easy for me to create because
[3:37] Speaker 1: I am creating from my actual point of view from
[3:41] Speaker 1: the world. I'm not trying to be nothing I ain't.
[3:44] Speaker 1: I ain't trying to lie. I ain't trying to put on.
[3:46] Speaker 3: I am just like me.
[3:48] Speaker 1: This is me.
[3:49] Speaker 3: You know what I'm saying? The good with the bad.
[3:51] Speaker 1: So when I'm getting dragged, I'm usually getting dragged for
[3:53] Speaker 1: what I believe. When I'm eating Whoppers, it's really because
[3:57] Speaker 1: I saw that video. It was like, yo, that Whopper
[3:58] Speaker 1: was fire. And then I went and ate it. It's like,
[4:00] Speaker 1: there's no pretense. So if you don't rock with me,
[4:03] Speaker 1: you don't rock with me.
[4:03] Speaker 2: The Whopper was a thing. There was one that you
[4:06] Speaker 2: did not like. Oh man, the Arby's cheese thing.
[4:09] Speaker 1: And I like Arby's. So my feelings was genuinely hurt.
[4:13] Speaker 1: It looked like it. Because I like Arby's. This wasn't like,
[4:16] Speaker 1: I'm going to go there and bash them. I've been
[4:18] Speaker 1: eating Arby's since I was a little kid. I never
[4:20] Speaker 1: left them. I've been big beef and cheddar, turnovers. They
[4:24] Speaker 1: got the mocha shake, curly fries. So I was like, oh, cheesesteak, great.
[4:28] Speaker 1: And I don't even have a high bar for cheesesteak.
[4:30] Speaker 1: I didn't expect it to be a Philly cheese.
[4:32] Speaker 3: Like, I ain't crazy.
[4:33] Speaker 5: Did you finish it?
[4:34] Speaker 1: Brother.
[4:35] Speaker 5: Because it kind of ended. I was like, yo.
[4:37] Speaker 1: One bite. One bite. I knew from the first buy,
[4:40] Speaker 1: this ain't God's plan for my life. All I was
[4:44] Speaker 1: expecting was like a mall cheesesteak, like, oh, Charlie's. Charlie's
[4:48] Speaker 1: is all right. Charlie's is straight. You know, Jersey Mike's,
[4:51] Speaker 1: just something to get you through the day. I said, Arby's,
[4:53] Speaker 1: now y'all know y'all ain't supposed to be over here.
[4:54] Speaker 1: Y'all know y'all live. But that went crazy on Twitter.
[4:59] Speaker 1: I actually kind of felt bad because it was like,
[5:01] Speaker 1: I didn't feel that bad, but it was like 10
[5:03] Speaker 1: million views. It was a nasty sandwich.
[5:06] Speaker 4: How do you have the, how do you have from
[5:08] Speaker 4: a content creation standpoint, how do you have the endurance
[5:11] Speaker 4: to actually do that every single day? Because that's something
[5:13] Speaker 4: that's like, I make content. So I understand how difficult
[5:16] Speaker 4: it is to come up with new ideas, to do
[5:19] Speaker 4: different green screen things, trending topics while you have a book,
[5:24] Speaker 4: you have books that you have, you have shows that
[5:26] Speaker 4: you have, you're on tour as a comedian. So you
[5:29] Speaker 4: put out a tremendous amount of content every single day.
[5:34] Speaker 1: How is that done? The main thing is I switched
[5:38] Speaker 1: my strategy many years ago to be like, man, if
[5:41] Speaker 1: I want to be efficient, I can't take a long time.
[5:44] Speaker 1: So back in the day on YouTube, it was like
[5:46] Speaker 1: you have to shoot a sketch. You know, this is
[5:48] Speaker 1: prior to people shooting on their phones. You had to
[5:50] Speaker 1: shoot with your camera, take the SD card out, edit it,
[5:53] Speaker 1: all that type of stuff.
[5:54] Speaker 3: And that's what was like popping.
[5:56] Speaker 1: But then really a lot of it switched when TikTok
[5:59] Speaker 1: became the dominant way to make content. Because prior to
[6:02] Speaker 1: TikTok pandemic, it was still, you know, people still doing
[6:07] Speaker 1: horizontal videos for the most part, even on Instagram. And
[6:10] Speaker 1: then during the pandemic, TikTok like just smashed past everybody.
[6:14] Speaker 1: So I had to really learn how to do that
[6:15] Speaker 1: because I was not popping on TikTok because I was doing,
[6:18] Speaker 1: it was the one time applying the same principle and
[6:20] Speaker 1: every other platform didn't work. Like you had to make
[6:22] Speaker 1: the video vertical, you had to put the caption on
[6:24] Speaker 1: top of the video. And I realized that, I don't
[6:27] Speaker 1: have time because of the other things that I'm doing.
[6:28] Speaker 1: I don't have time to spend a lot of time
[6:30] Speaker 1: for content. I don't have time to think of a
[6:31] Speaker 1: lot of ideas. So when I'm scrolling the internet, like
[6:34] Speaker 1: everybody does, I'm not scrolling just for fun.
[6:36] Speaker 3: I'm scrolling to think of something.
[6:37] Speaker 1: Research. Research. It's like people like you always on your phone.
[6:40] Speaker 1: Like I consider it working. You know, just, I was
[6:43] Speaker 1: on set the other day with Tony. They like, man,
[6:44] Speaker 1: you addicted to your phone? I was like, yes, but
[6:47] Speaker 1: not like mindlessly. I'm addicted to work. So I think
[6:51] Speaker 1: it's like, For me, three, four videos a day is
[6:54] Speaker 1: like a bare minimum to stay in the algorithm for
[6:57] Speaker 1: people so that I can actually get you to do
[6:59] Speaker 1: what I really want you to do, which is buy tickets,
[7:02] Speaker 1: go watch my shows, buy merch. But in order to
[7:04] Speaker 1: do that, it's like, I got to stay in your feed.
[7:07] Speaker 4: Do you do it in like, okay, like seven o'clock
[7:09] Speaker 4: in the morning, I'm going to just do three or
[7:10] Speaker 4: do you do like 12 o'clock? Then I see something
[7:12] Speaker 4: funny at four o'clock. I'm like, is it, Is it
[7:15] Speaker 4: segmented or is it just sporadic?
[7:16] Speaker 3: It depends.
[7:17] Speaker 1: Like if I'm on set, like today, I nearly made
[7:20] Speaker 1: a video while I was walking here because when I
[7:23] Speaker 1: was in the car, it was like a 25 minute
[7:25] Speaker 1: ride and then it was a 10 minute walk. So
[7:28] Speaker 1: I was like, I can make a video about how
[7:29] Speaker 1: it's faster to walk. In New York, it's actually faster
[7:32] Speaker 1: to walk and take the train than take a car.
[7:34] Speaker 1: The only reason I didn't is because I missed my turn.
[7:37] Speaker 1: And when I was walking, I was like, wait, I'm
[7:38] Speaker 1: on 39?
[7:39] Speaker 3: I was like, no.
[7:40] Speaker 1: That's the only reason I didn't make a video is
[7:42] Speaker 1: because I didn't know where I was going for real.
[7:44] Speaker 1: But for the most part, I do videos that take
[7:46] Speaker 1: me less than five minutes from the moment I see
[7:49] Speaker 1: the content to shoot, edit, and have it reposted. And
[7:55] Speaker 1: I let the internet give me the ideas. That's why
[7:57] Speaker 1: I always say I saw this on the internet. I
[7:59] Speaker 1: don't even want you to... I'm not.
[8:00] Speaker 5: It usually is led by that.
[8:02] Speaker 1: Yeah. Like I'm just, most people just comment, like, or
[8:06] Speaker 1: scroll by. I take my thoughts and make it a video.
[8:10] Speaker 1: So I take what inspires me to make something. And
[8:12] Speaker 1: then just throw my thoughts. So we were talking off
[8:14] Speaker 1: camera about when you see your teacher, like we were
[8:16] Speaker 1: having that conversation on set.
[8:17] Speaker 5: It's real.
[8:18] Speaker 1: Like, remember the time you saw your teacher, the first
[8:19] Speaker 1: time you saw her outside of school? So we chopping
[8:21] Speaker 1: up for 15 minutes. When we finished that conversation, I
[8:23] Speaker 1: walked around the corner and was like, man, you remember
[8:25] Speaker 1: what it was like to see your teacher? Cause I
[8:27] Speaker 1: introduced the idea, posted it before we went back to lunch.
[8:30] Speaker 1: So if I'm on set, I'll do three videos in
[8:33] Speaker 1: the morning. That day, I shot three videos while I
[8:37] Speaker 1: was on my walk. I was walking four miles. I
[8:40] Speaker 1: shot three videos, and I was like, okay, I'll throw
[8:42] Speaker 1: one up before I hit the set, one up after breakfast,
[8:45] Speaker 1: and one after lunch. That way I know I'm not
[8:47] Speaker 1: going to have time to scroll while I'm on set,
[8:49] Speaker 1: but I.
[8:50] Speaker 3: Do need to hit my... amount of videos.
[8:53] Speaker 1: Uh, but the main thing is I don't take a
[8:55] Speaker 1: lot of time from, if I can think of three
[8:56] Speaker 1: things to say on the topic, funny or interesting, or
[8:59] Speaker 1: my point of view, then I'll, I'll throw it up.
[9:02] Speaker 3: Cause I just want.
[9:02] Speaker 1: People to be like, Kevin, you, you, you gotta see me.
[9:05] Speaker 1: You kind of always, I always want to stay in
[9:08] Speaker 1: your feed because the way I see it is you're
[9:10] Speaker 1: not actually seeing me all the time because of how
[9:12] Speaker 1: the algorithms work. You might see one of, you know,
[9:15] Speaker 1: 20 videos I post, but that's better than none.
[9:18] Speaker 3: You know what I'm saying? So yeah, it's, it's efficiency over.
[9:23] Speaker 1: Really quality. I think some people like overthink and oh,
[9:26] Speaker 1: I got to have it perfect. I got to think
[9:27] Speaker 1: of all the funniest things to say. Every time I
[9:29] Speaker 1: post a video, somebody in the comments says something funnier
[9:31] Speaker 1: than I said in the video. Every time. But it's
[9:33] Speaker 1: much easier to tag onto something I made than to
[9:36] Speaker 1: make it from scratch. You know what I'm saying? Tagging
[9:39] Speaker 1: is easier than creating. So I just, you know, it's
[9:41] Speaker 1: just like, hey, everybody's funny. So I ain't even tripping,
[9:43] Speaker 1: but at least you're engaging on my video versus me
[9:46] Speaker 1: not doing anything.
[9:48] Speaker 2: I think what makes it, so relatable is the honesty,
[9:51] Speaker 2: the vulnerability, and the consistency.
[9:53] Speaker 5: For sure.
[9:54] Speaker 2: When you see it on the internet, I'll give you
[9:55] Speaker 2: a perfect example of one. And we had this conversation.
[9:57] Speaker 2: He was like, you said, yo, I saw this on
[10:00] Speaker 2: the internet, my son doesn't wear a t-shirt under his sweatshirts.
[10:04] Speaker 5: And I'm like, what?
[10:06] Speaker 2: In my mind, I'm like, nah, that's not true. And
[10:08] Speaker 2: then your son comes in the video and the honesty there.
[10:10] Speaker 2: So like, how do you decipher what you're going to put? Like,
[10:13] Speaker 2: are you just, hey, I'm giving you everything.
[10:15] Speaker 4: No, t-shirt under, we never had that conversation.
[10:18] Speaker 2: No, we had the wife beater under a t-shirt. But
[10:20] Speaker 2: I'm saying having an undergarment under a shirt is the basis.
[10:24] Speaker 3: He's under there loose. My son-in-law, Luke.
[10:27] Speaker 4: The hoodie with no t-shirt is crazy.
[10:29] Speaker 1: It's wild.
[10:30] Speaker 4: That's not even safe.
[10:31] Speaker 1: You're getting pneumonia.
[10:33] Speaker 5: For real. It's 95 degrees.
[10:35] Speaker 1: I'm like, you don't have no choice, bro. You can't
[10:39] Speaker 1: even take the shirt off.
[10:41] Speaker 2: Our conversation was wife beater under the t-shirt in the summer.
[10:43] Speaker 2: I'm like, yeah, I'm a guy that sweats. I got
[10:45] Speaker 2: to have some safety.
[10:46] Speaker 3: That's not mandatory, though.
[10:47] Speaker 1: Not anymore.
[10:49] Speaker 5: Maybe.
[10:49] Speaker 1: I used to do it all the time and I
[10:51] Speaker 1: got man boobs, so I really should.
[10:53] Speaker 4: It's like training bra.
[10:54] Speaker 1: Yeah. Training bra.
[10:56] Speaker 3: So I feel like, and I feel like it's making
[10:58] Speaker 3: me hotter. Yeah.
[10:59] Speaker 2: For me, it's like keeping me dry.
[11:02] Speaker 4: It's an unnecessary layer. I'm feeling too much. You know
[11:05] Speaker 4: what happens?
[11:06] Speaker 5: What I don't want to see?
[11:08] Speaker 6: Yeah.
[11:09] Speaker 5: Sweat spots on your shirt.
[11:10] Speaker 3: That's fair.
[11:11] Speaker 5: See what I'm saying?
[11:12] Speaker 1: That's a funny story about that. I remember when I
[11:14] Speaker 1: worked at a bank, I had an old black lady.
[11:16] Speaker 1: I was trying to convince her to buy a house.
[11:18] Speaker 1: And she stopped me and was like, young man, you
[11:20] Speaker 1: got an undershirt on?
[11:20] Speaker 7: Yeah.
[11:21] Speaker 3: I was like, ma'am? She was like, do you got
[11:24] Speaker 3: an undershirt on? I was like, yeah.
[11:25] Speaker 1: She was like, okay. Because I don't trust no man
[11:27] Speaker 1: who ain't got no undershirt on to do no business.
[11:29] Speaker 1: See what I'm saying? Well, no.
[11:31] Speaker 3: The button-up shirt, you 100%.
[11:33] Speaker 4: You're a psycho if you wear the button-up shirt.
[11:35] Speaker 1: Who's wearing no shirts?
[11:37] Speaker 3: You're a psychopath. You're a psychopath.
[11:39] Speaker 5: Has he switched? Nah. No, he's still wearing it.
[11:42] Speaker 3: He's just hoodie.
[11:43] Speaker 1: He just, when he gets ready to leave, he'll be
[11:46] Speaker 1: having like hoop shorts on.
[11:47] Speaker 3: He's like, I'm about to leave.
[11:49] Speaker 1: Hoodie. Keys. Gone.
[11:51] Speaker 3: I'm like, at least put deodorant on.
[11:52] Speaker 5: Please.
[11:53] Speaker 3: Because you like, you trip it.
[11:55] Speaker 5: Where's the sweat going?
[11:56] Speaker 1: I haven't, bro.
[11:57] Speaker 5: On your shorts.
[11:58] Speaker 3: He's just loose, bro. And you got to wash that
[12:00] Speaker 3: hoodie now. Every time. There's no protection. Your hoodie's now
[12:04] Speaker 3: your shirt. Exactly. If you had a tank top shirt hoodie,
[12:08] Speaker 3: you could reuse that hoodie.
[12:09] Speaker 1: Exactly.
[12:09] Speaker 3: If you go neck and chest hoodie, That's hamper.
[12:13] Speaker 1: That's a fact.
[12:14] Speaker 3: And they don't want to go hamper.
[12:16] Speaker 5: It's not an option.
[12:16] Speaker 3: You got to go hamper now.
[12:18] Speaker 5: You're sweating before you get to the place you're going.
[12:19] Speaker 1: Bro, you're wilding.
[12:20] Speaker 5: Imagine you're in a party.
[12:21] Speaker 1: That's what I be saying. He be going to parties.
[12:24] Speaker 1: I be like, bro, how y'all don't regulate your heat?
[12:26] Speaker 1: This is inhumane.
[12:27] Speaker 5: Because you can go from sweatshirt to t-shirt.
[12:29] Speaker 1: For sure.
[12:30] Speaker 5: You can't go sweatshirt to no shirt.
[12:31] Speaker 1: Nah. To party. That's what I'm saying.
[12:34] Speaker 3: Chestnut.
[12:35] Speaker 5: So how much do you decide, like, I'm going to
[12:38] Speaker 5: give the world everything?
[12:39] Speaker 3: So I don't give the world everything, but it appears
[12:41] Speaker 3: that way.
[12:41] Speaker 5: It feels that way.
[12:42] Speaker 1: It feels that way, but it's not. Especially with my kids.
[12:45] Speaker 1: Like my kids, because of my platform, I got to
[12:50] Speaker 1: think worst case scenario, that they will never live whatever
[12:52] Speaker 1: I say down. So at this point, for years, I
[12:55] Speaker 1: asked them, y'all want to be in a video? Here's
[12:57] Speaker 1: what it's about, blah, blah, blah. Because for me, it's
[12:59] Speaker 1: more important that I have a good relationship with my
[13:00] Speaker 1: kids than I have virality. So real stuff, not only
[13:05] Speaker 1: do I make a video, I don't talk about it
[13:06] Speaker 1: on podcasts. Like the real stuff in my life, only
[13:09] Speaker 1: for my family and friends. But because I make so
[13:11] Speaker 1: much content, people think I... I share everything, but it's
[13:14] Speaker 1: everything innocuous. It ain't everything, everything. And people didn't know,
[13:18] Speaker 1: I used to do it. But my dad called me,
[13:20] Speaker 1: he was like, man, you gotta stop. You really have
[13:23] Speaker 1: to stop sharing everything.
[13:24] Speaker 5: Your wife's in the videos.
[13:25] Speaker 3: Yeah, my wife's in there. And listen, she too. Hair
[13:28] Speaker 3: ain't done? What video? Keep it on you.
[13:33] Speaker 1: Keep the camera on you. Or no, I ain't feeling it.
[13:36] Speaker 1: You know, I'm the only one who's like, Every day,
[13:39] Speaker 1: all day, I got to get after it. You know
[13:41] Speaker 1: what I'm saying? But my wife's in a lot of
[13:42] Speaker 1: videos and she's a good sport and she makes her
[13:44] Speaker 1: own content.
[13:45] Speaker 2: But yeah, I make a lot, but not everything. That's
[13:47] Speaker 2: what it feels like it is. And the consistency is,
[13:50] Speaker 2: like I said, you're part of my algorithm. So every
[13:51] Speaker 2: day I'm seeing you, you're walking, you're talking.
[13:54] Speaker 5: I'm like, all right.
[13:57] Speaker 2: And then it's got to the point now where it's
[14:00] Speaker 2: not just you, right?
[14:02] Speaker 5: It's Ball Brothers.
[14:03] Speaker 1: Yeah.
[14:03] Speaker 5: It's Safe Space. It's all the things.
[14:05] Speaker 1: Here's the thing.
[14:06] Speaker 2: And I'm like, now you've become the entertainment on social media.
[14:10] Speaker 1: Absolutely. Like my goal is, my social media goal is
[14:14] Speaker 1: very simple. I imagine when people just like, you got
[14:18] Speaker 1: a 10 minute break or that 10 minutes when you
[14:20] Speaker 1: get home before you go in the house, you know,
[14:22] Speaker 1: we older, I don't go straight in the house.
[14:24] Speaker 3: You know, you park, you like.
[14:26] Speaker 1: Sitting in the car.
[14:28] Speaker 3: Just kind of got to get ready to go in
[14:29] Speaker 3: the house.
[14:29] Speaker 1: Decompress.
[14:30] Speaker 3: Decompress.
[14:31] Speaker 1: Cause you know, as soon as you get in the house,
[14:32] Speaker 1: take that trash, the dog biting, the kids, man, can
[14:35] Speaker 1: I have, can I? And it's just like, so that
[14:37] Speaker 1: moment I want people to be like, let me see
[14:39] Speaker 1: what Kev's talking about. Right. One funny little thing, just
[14:41] Speaker 1: like a comic. Back in the day, I used to
[14:43] Speaker 1: read the newspaper, uh, go to my favorite comic, you know, strip,
[14:46] Speaker 1: you know, Calvin Hobbes or whatever. It ain't the best
[14:48] Speaker 1: comic every time, but I can depend that he got
[14:51] Speaker 1: one in there. You know what I'm saying? So that's
[14:53] Speaker 1: part of it. But as far as like the broader goals,
[14:57] Speaker 1: I want to be able to put you on to
[14:58] Speaker 1: other content creators and other people. For me, my platform
[15:01] Speaker 1: was never just about Kev. And my passion and purpose
[15:06] Speaker 1: is to create opportunities for others. I'm going to be
[15:07] Speaker 1: up in there too. You know what I'm saying? I'm
[15:09] Speaker 1: going to be all over the videos. But I am
[15:11] Speaker 1: also going to let you shine. So like it started
[15:13] Speaker 1: with keep your distance. Like I was like, you know,
[15:16] Speaker 1: we basically made. 150 mini specials for black comedians. You
[15:22] Speaker 1: know what I'm saying? 10, 15 minutes, 15, 20, you know,
[15:25] Speaker 1: somewhere between 15 and 25 minutes. Most of them, a
[15:27] Speaker 1: lot of them didn't have no good tape. You know
[15:29] Speaker 1: what I'm saying? During the pandemic, we in the house,
[15:30] Speaker 1: I'm shooting specials outside, live streaming them. I introduced a
[15:34] Speaker 1: lot of people to a lot of comedians and people
[15:36] Speaker 1: are grateful to the people. Like it's about sharing the
[15:39] Speaker 1: spotlight for me. You know, that's why Safe Space is
[15:42] Speaker 1: 10 new couples every season.
[15:43] Speaker 5: Yeah.
[15:45] Speaker 1: I'd love to go back to Tony Baker and Angel,
[15:48] Speaker 1: but I challenge myself to find 10 more people. And
[15:51] Speaker 1: I also benefit because those people have their audiences. So
[15:54] Speaker 1: it's not just I'm giving to them. Their audiences are
[15:57] Speaker 1: introduced to me as well. So it really benefits everybody.
[16:01] Speaker 1: And I make a lot of friends in the industry.
[16:04] Speaker 5: We need a behind the scenes of Safe Space.
[16:06] Speaker 1: Oh, man.
[16:06] Speaker 2: I'm sure there's no way you cannot laugh during that.
[16:10] Speaker 1: 1,000%. It is not fully improv, but it's so much
[16:13] Speaker 1: improv that we break character. Because I'm never, like, I'm
[16:16] Speaker 1: hearing that stuff for the first time. So it's like, bro,
[16:18] Speaker 1: I can't. And I'm not good at staying in character anyway.
[16:21] Speaker 1: If it's funny, I'm laughing. So, yeah, it is as
[16:25] Speaker 1: funny as people think. And there are a lot of
[16:27] Speaker 1: bloopers online. Because then people are funny for real.
[16:29] Speaker 4: Talk about the business of like creating an ecosystem. Like,
[16:31] Speaker 4: cause there's a lot of people that's funny online, but
[16:34] Speaker 4: it doesn't translate to real business as far as doing shows,
[16:37] Speaker 4: doing tours, doing the books. And there's a lot of
[16:40] Speaker 4: people that are stars as far as Hollywood and bestselling authors,
[16:45] Speaker 4: but they don't have any traction on social media. So,
[16:48] Speaker 4: which one came first for you and how did, how
[16:50] Speaker 4: were you able to balance both of those?
[16:53] Speaker 1: So first came for me, the first thing, my first
[16:56] Speaker 1: dream was to do plays, but we went nowhere. I mean,
[16:59] Speaker 1: just for the love of game, we had investor gave
[17:02] Speaker 1: us 40 grand, lost his money. Sorry, sir.
[17:05] Speaker 3: If you're watching, if you're.
[17:06] Speaker 1: Not, I understand. Second investor, $ 19, 000. We lost all his
[17:11] Speaker 1: money because we was trying to do black plays in Tacoma, Washington.
[17:14] Speaker 1: And there wasn't enough black plays, black people for that
[17:17] Speaker 1: to be a sustainable business.
[17:18] Speaker 5: Right.
[17:18] Speaker 1: Because in the play industry, we realize you got to
[17:20] Speaker 1: run for three weeks if you're staying in a place.
[17:22] Speaker 1: And if you're not and you're coming for the weekend,
[17:24] Speaker 1: you got to be able to sell 15000 tickets, 5000
[17:26] Speaker 1: a night, three to 5000 a night. And we're like,
[17:28] Speaker 1: we can't do that in Washington. So we pivoted to
[17:32] Speaker 1: the Internet. And our original goal was just to get
[17:35] Speaker 1: enough people so that we could come to their city
[17:37] Speaker 1: and do plays. Right. And quickly, I mean, like the
[17:41] Speaker 1: first video we did was stuff black parents say and
[17:44] Speaker 1: stuff black church girls say. And from then I was like, oh,
[17:48] Speaker 1: the internet is the thing. Like, this is going to
[17:50] Speaker 1: be how we get on. So at that time I
[17:55] Speaker 1: was already doing standup. So the first thing I did,
[17:57] Speaker 1: I was doing standup and I was using social media
[17:59] Speaker 1: like everybody else, like Facebook, just putting my posts, stuff
[18:02] Speaker 1: like that, come to my shows, but it wasn't really
[18:04] Speaker 1: driving nothing. But when I really started going hard on
[18:08] Speaker 1: stand up. I was also on Twitter and I would
[18:09] Speaker 1: use both at the end of my standup set. I'd
[18:11] Speaker 1: be like, yo, follow me on Twitter. And then on Twitter,
[18:13] Speaker 1: I'd be like, if you're in Tacoma, come to my shows.
[18:16] Speaker 1: And at that time, all my people on Twitter and Facebook,
[18:20] Speaker 1: you had to know them in real life. So I was,
[18:22] Speaker 1: it was really helpful in promotion because all my Facebook
[18:24] Speaker 1: friends live in my city. Um, but as, as you know,
[18:28] Speaker 1: it opened up where you could friend people that weren't
[18:30] Speaker 1: your friends or Twitter and Instagram, you could follow people.
[18:34] Speaker 1: Then I realized, oh, I can be all over the place,
[18:36] Speaker 1: but I got to, people need to know my name. And, uh,
[18:41] Speaker 1: I was like, I'm, I remember quickly thinking I lived
[18:44] Speaker 1: in Washington at the time. Ichiro Suzuki was one of
[18:47] Speaker 1: our players and Ichiro was not a home run hitter.
[18:49] Speaker 1: He was just singles, singles, singles, singles. And I was like, yo,
[18:53] Speaker 1: Ichiro just always gets on base. The more times you
[18:56] Speaker 1: get on base, the more chances you have to score.
[18:58] Speaker 1: But he's now, I don't remember ever seeing him hit
[18:59] Speaker 1: a home run, but he was always on base. He
[19:02] Speaker 1: was always scoring, always stealing and stuff. So I was like,
[19:04] Speaker 1: I'm going to take the approach of just hitting as
[19:06] Speaker 1: many singles as possible. I don't chase virality or nothing
[19:08] Speaker 1: like that. I'm just hit as many singles as possible
[19:11] Speaker 1: to make you the chance to be a fan. Cause
[19:14] Speaker 1: what I realized is like, if I make you laugh,
[19:16] Speaker 1: it doesn't cost you anything.
[19:17] Speaker 2: Right.
[19:18] Speaker 1: I don't really make money until you are buying a ticket.
[19:21] Speaker 1: or listen to a podcast ad or something like that.
[19:24] Speaker 1: But nobody starts off monetizable. You gotta basically make them
[19:28] Speaker 1: a fan. That's why I post three, four videos a
[19:29] Speaker 1: day now, because I'm still trying to get as many
[19:32] Speaker 1: people in the funnel as possible.
[19:34] Speaker 3: Because you have all these.
[19:35] Speaker 1: Fans in your funnel, and this is not even just me. Everybody,
[19:38] Speaker 1: Beyonce's the same. Everybody's aware of Beyonce, but they're not,
[19:42] Speaker 1: everybody's not buying tickets on the floor. So she starts
[19:46] Speaker 1: off with the free stuff. Music basically is free now.
[19:49] Speaker 1: You know, Coachella was streamed for free. The Netflix performance,
[19:53] Speaker 1: these are all free. So she's getting all these people
[19:55] Speaker 1: at the top of the funnel. And then people are like, oh,
[19:57] Speaker 1: I'm rocking with you. I'm gonna buy tickets to the concert.
[19:59] Speaker 5: Right?
[19:59] Speaker 3: People buy a concert. That's it.
[20:00] Speaker 1: Some people just stop right there. Then my wife is like, concert,
[20:03] Speaker 1: I need a hoodie and I need the Beyonce drink.
[20:05] Speaker 1: 48 bucks.
[20:06] Speaker 5: Don't forget the fan.
[20:07] Speaker 1: Now I need the fan. And Beyonce got you, she's
[20:10] Speaker 1: changing the economy in the city. We wearing, I had
[20:13] Speaker 1: aluminum foil on my head two years ago.
[20:15] Speaker 5: We got the liquor in the house now.
[20:18] Speaker 3: Liquor, cowboy hats, right?
[20:20] Speaker 1: But even them, then you got VIP, then you got
[20:23] Speaker 1: super fans who buying anything she makes. So to me,
[20:26] Speaker 1: it's just like, I need to have fans at every stage.
[20:29] Speaker 1: And that starts and continues with making content every single day.
[20:33] Speaker 1: If I can keep you in my algorithm making these
[20:36] Speaker 1: little funny videos then when safe space comes out you're
[20:39] Speaker 1: like oh i oh this is kf2 oh this is
[20:41] Speaker 1: funny oh there's a full show of this now you're
[20:43] Speaker 1: watching that on 2b now i'm now monetizing do you.
[20:46] Speaker 4: Ever feel like um because i had was it denzel
[20:49] Speaker 4: one of these people was like they don't like social
[20:52] Speaker 4: because it kills the mystique yes and you don't want
[20:55] Speaker 4: to give too much away because then it's like what's
[20:57] Speaker 4: the point of me watching you if I could just
[21:00] Speaker 4: watch you for hours on social media?
[21:02] Speaker 1: That logic applies to Denzel. That logic does not apply
[21:08] Speaker 1: to the rest of us.
[21:08] Speaker 4: To be clear.
[21:09] Speaker 1: Because if you were famous prior to 1995, that logic
[21:14] Speaker 1: can work for you. But once Will Smith said, I
[21:17] Speaker 1: got to get in this game, if you are any...
[21:21] Speaker 1: Who is above him? And he came, Instagram, Snapchat, YouTube, shows,
[21:26] Speaker 1: all that type of stuff. But For Denzel, that's true.
[21:28] Speaker 1: But here's the thing. This is what Denzel don't tell you.
[21:31] Speaker 1: He's doing social media. He's just not creating it himself.
[21:34] Speaker 1: He's still on podcasts. He's still on interviews. That press
[21:38] Speaker 1: run ain't just late night like it used to be
[21:40] Speaker 1: in daytime. They send him on podcasts and stuff like that.
[21:43] Speaker 1: He's just not the creator of it. So nowadays, you
[21:46] Speaker 1: can't run a business without a social media presence. I
[21:49] Speaker 1: don't know how you can. Movies, the Odyssey promo that
[21:54] Speaker 1: most of us saw was... Twitter trailer or Twitter, YouTube, Instagram,
[21:59] Speaker 1: the cast interviews, we don't have to watch the TV
[22:02] Speaker 1: show they're on. We watch the clip that goes viral
[22:05] Speaker 1: on the podcast, things like this for me, big deal.
[22:10] Speaker 1: I flew red-eye, didn't take a shower, did apply deodorant.
[22:13] Speaker 5: Is there a tank top underneath that?
[22:15] Speaker 1: Loose.
[22:17] Speaker 3: I told you, I'm about that loose life. I'm not
[22:19] Speaker 3: doing it.
[22:20] Speaker 5: Is it really 270, bro? Because you say that in
[22:22] Speaker 5: every video.
[22:23] Speaker 1: I don't even know.
[22:23] Speaker 3: 270 what? 270 pounds.
[22:25] Speaker 5: 270 pounds every video. You weigh 270?
[22:27] Speaker 4: You don't weigh 270. I don't think it's 270.
[22:29] Speaker 1: That's impossible. I don't even want to check because either
[22:32] Speaker 1: way I'm going to be messed up.
[22:33] Speaker 3: That's what you say. That's what I say.
[22:34] Speaker 4: That's actually impossible. Because I focus on the weight. I'm
[22:37] Speaker 4: watching every day. I'm 195 pounds.
[22:39] Speaker 5: He's not 270.
[22:39] Speaker 1: There's no way you're 270.
[22:41] Speaker 6: I am.
[22:41] Speaker 1: To me, I'm 270.
[22:42] Speaker 3: All right.
[22:43] Speaker 1: We'll go. We'll go. I weigh myself today and it's 235.
[22:46] Speaker 1: all the workouts done. And if I'm still 270, all
[22:50] Speaker 1: the workouts done.
[22:53] Speaker 3: So, but yeah, I think, um, you have to have.
[22:59] Speaker 1: A, an approach on social media consistently to do all
[23:03] Speaker 1: the other stuff. Um, so don't, don't worry about, Oh,
[23:07] Speaker 1: the mystique mystique. And no, it's, and even in standup,
[23:11] Speaker 1: I had to learn that. Like, I don't even want
[23:13] Speaker 1: to say back in the day, like pre pandemic, it
[23:16] Speaker 1: was super, it wasn't even taboo. It was like, you
[23:18] Speaker 1: don't put your material online, your actual material, because when
[23:22] Speaker 1: people come see you, they're going to be like, I
[23:23] Speaker 1: already saw that. But then what started happening is people
[23:26] Speaker 1: like Matt Reif, Morgan J, Nate Jackson, they start burning
[23:31] Speaker 1: all this material and they went from clubs to theaters
[23:34] Speaker 1: to arenas. So it's like, we gotta figure out a
[23:37] Speaker 1: way to burn some material, right? And that's why, that's
[23:40] Speaker 1: when all the crowd work came up. Like all these
[23:42] Speaker 1: comedians doing crowd work, because I need to at least
[23:44] Speaker 1: make you think I'm funny. Because most people, like stand-up
[23:48] Speaker 1: comedy is really a niche of a niche of a
[23:51] Speaker 1: niche entertainment. Most people don't grow up going to stand
[23:55] Speaker 1: up comedy clubs. A lot of us have seen stand up,
[23:57] Speaker 1: but like there's a lot of cities in America don't
[23:59] Speaker 1: even have one stand up comedy club.
[24:01] Speaker 3: You know what I'm saying?
[24:01] Speaker 1: So in order to get you to come, I need
[24:04] Speaker 1: to prove to you that I'm funny in this way.
[24:06] Speaker 1: So the way to do that is see me on stage,
[24:09] Speaker 1: holding a microphone, telling my jokes. So comedians had to
[24:13] Speaker 1: figure out a way to get that out there. And
[24:16] Speaker 1: the mystique don't matter. You could be mysterious and broke.
[24:18] Speaker 1: Don't matter. I'm a mystique. They don't know what I'm doing.
[24:22] Speaker 1: And your show ain't sold out. You know what I'm saying?
[24:25] Speaker 1: So it doesn't help the majority of us. Like the
[24:28] Speaker 1: majority of us got to be in the field all
[24:30] Speaker 1: the way to Jay-Z. Like his version is like, I'm
[24:32] Speaker 1: going to do a sit down interview. And because he's
[24:35] Speaker 1: who he is, The social media does its job for you.
[24:38] Speaker 3: Yeah, it's going to be clipped up everywhere.
[24:42] Speaker 1: I didn't get a chance to go to the show,
[24:43] Speaker 1: but I feel like I was there because I'm watching
[24:45] Speaker 1: on Twitter.
[24:46] Speaker 3: So we're all using it.
[24:47] Speaker 1: I just would rather be in control of it versus
[24:50] Speaker 1: because sometimes they'll clip you and reframe your thing. And
[24:53] Speaker 1: if you don't have your own mouthpiece, then people are
[24:56] Speaker 1: creating your narrative. Yeah. So I'm going to say my stuff.
[24:59] Speaker 1: It's easier to correct if you have your own megaphone.
[25:01] Speaker 2: I want to talk about one of the most brilliant
[25:02] Speaker 2: things that I saw you do. And first, let me
[25:06] Speaker 2: just say congratulations. New York Times bestseller.
[25:07] Speaker 3: Thank you.
[25:08] Speaker 1: Thank you.
[25:08] Speaker 3: Two times.
[25:09] Speaker 1: Twice. I know which book you're talking about. I'm getting
[25:12] Speaker 1: two times.
[25:13] Speaker 5: God steals our wars. You're stealing my lines.
[25:18] Speaker 2: The... The honesty around the book release, the second book. Yeah,
[25:22] Speaker 2: Successful Failure. Obviously, we've been through the book process. Also,
[25:25] Speaker 2: New York Times bestsellers, by the way.
[25:26] Speaker 1: There you go.
[25:27] Speaker 5: Thanks, Kev.
[25:27] Speaker 3: I was hoping you would say about yourself.
[25:28] Speaker 1: Respect. Because that's hard.
[25:30] Speaker 5: So we knew the process.
[25:32] Speaker 1: It's hard, bro. We know the process. And you can't
[25:34] Speaker 1: buy your way in. You can't.
[25:36] Speaker 3: And there's no formula for it. No, and they won't
[25:38] Speaker 3: tell you.
[25:39] Speaker 5: Exactly.
[25:39] Speaker 3: That's the mystique.
[25:40] Speaker 2: Now, when I heard you talking about the process, I'm like, oh,
[25:43] Speaker 2: he's really going through the process. I think the brilliant
[25:46] Speaker 2: part was the pivot that you made and the honesty
[25:48] Speaker 2: that you had. Like, hey, I'm doing this wrong in
[25:51] Speaker 2: front of everybody. Here's what we're going to do going forward.
[25:54] Speaker 2: How much of that was, I got to sit down,
[25:56] Speaker 2: strategically look at what I'm doing, revamp it, and go
[26:00] Speaker 2: tell the audience? Because it worked perfectly. Because when people
[26:03] Speaker 2: saw you revamp, they said, Oh, I get it.
[26:06] Speaker 1: Yeah.
[26:06] Speaker 5: Let me go out and support this.
[26:07] Speaker 1: First, I got to say shout out to my wife
[26:10] Speaker 1: because we were actually in New York. We at the
[26:13] Speaker 1: hotel we're staying at right now. And she looked me
[26:15] Speaker 1: dead in my face and she was like, it ain't
[26:17] Speaker 1: working because I kept getting the numbers from my publicist.
[26:20] Speaker 1: I mean, the pre-sale, the pre-sales. And I'm like, yo,
[26:23] Speaker 1: these books are not moving.
[26:25] Speaker 3: And I was promoting. It just was not translating.
[26:28] Speaker 1: And she was like, yo, you're not telling people what
[26:31] Speaker 1: this book is and what it's going to do for them.
[26:34] Speaker 3: You just being funny. And that's cool.
[26:36] Speaker 1: But people have no reason to get your book. You
[26:38] Speaker 1: need to do this, this, that and that. She sent
[26:41] Speaker 1: me people on TikTok who have done it. She was like,
[26:44] Speaker 1: you need to you need to make yourself for this book.
[26:47] Speaker 1: You need to present yourself as an authority. Like, you know, like,
[26:50] Speaker 1: you know, you're talking about, which I don't like to
[26:51] Speaker 1: do that much because I feel like it comes off
[26:53] Speaker 1: a little bit condescending and stuff like that. But I
[26:55] Speaker 1: think the, we're in a authenticity based media game now.
[27:00] Speaker 1: We over that, you know, 90s it was mystique, it
[27:03] Speaker 1: was magazine covers, you know, it was all that.
[27:06] Speaker 3: But now the.
[27:07] Speaker 1: Most successful show, it's why podcasts are doing better than
[27:10] Speaker 1: shows because people are like, oh, I trust Troy and Rashad,
[27:13] Speaker 1: I trust On Your Leisure, whatever the thing is. So
[27:17] Speaker 1: being honest and straight up allowed me to cut through
[27:21] Speaker 1: all the BS and people was like, and it.
[27:24] Speaker 3: Helped that the book was called successful failure.
[27:26] Speaker 1: So I wasn't afraid to admit I am literally failing
[27:30] Speaker 1: right now. And there's no, and that's why I tell
[27:33] Speaker 1: the truth about ticket sales. Like right now I'm selling
[27:35] Speaker 1: really well in grief sucks, but Charleston, South Carolina, I'm
[27:38] Speaker 1: never coming back. Just stinking it up. I'm looking every day.
[27:44] Speaker 1: I'm like, dang, Charleston ain't number two out from Savannah.
[27:46] Speaker 1: Ain't nobody in Savannah two out from Columbia. Get Charlamagne
[27:49] Speaker 1: on the phone.
[27:51] Speaker 5: Yeah.
[27:51] Speaker 1: Somebody. Where the Gullah Geechee people at? Where the Gullah
[27:55] Speaker 1: Geechee people holler at me? But when I'm selling well,
[27:59] Speaker 1: it's also the truth. So when I tell you my
[28:01] Speaker 1: show's about to sell out, it really is. When I
[28:03] Speaker 1: tell you I'm not selling well and I might not
[28:04] Speaker 1: come back, that's also the truth. But I think that pivot, one,
[28:07] Speaker 1: allowed people to see me for real. Two, it made
[28:10] Speaker 1: them actually interested in the book. And three, for the
[28:13] Speaker 1: rest of that campaign, I was proving to you why
[28:15] Speaker 1: the book would be valuable to you. And four, I
[28:19] Speaker 1: hit it just as hard as I was doing with
[28:20] Speaker 1: the comedic approach, but it was a more effective approach.
[28:23] Speaker 1: And I think people just appreciated that because I think,
[28:25] Speaker 1: you know, Instagram, social media becomes a highlight reel and
[28:28] Speaker 1: people don't really share their losses.
[28:30] Speaker 3: But my whole point of that book is I am
[28:33] Speaker 3: still failing right now.
[28:34] Speaker 1: Always.
[28:35] Speaker 3: And I'm not afraid of that.
[28:37] Speaker 1: I'm not afraid of making a video that still videos flop,
[28:40] Speaker 1: still jokes that flop, still. I can do really well
[28:43] Speaker 1: in a lot of cities, still have cities that don't
[28:45] Speaker 1: do well.
[28:46] Speaker 3: And that's cool. I think people appreciate that breath of
[28:48] Speaker 3: fresh air.
[28:49] Speaker 1: Sometimes artists don't flop and they cancel the show that
[28:51] Speaker 1: I was sick. We've seen them blue seats. You were
[28:54] Speaker 1: sick with blue dot fever. There was all them blue dots,
[28:58] Speaker 1: means full seats.
[28:59] Speaker 5: Technical difficulties.
[29:00] Speaker 3: Yeah, you know, my throat fell off. Come on, man.
[29:03] Speaker 1: You wasn't selling the tickets, and that's okay. And I
[29:06] Speaker 1: think even that allows me, like, if I... Fall back, right?
[29:10] Speaker 1: Say I'm not selling as much as I am in theaters,
[29:12] Speaker 1: and I go back to comedy clubs, I won't even
[29:14] Speaker 1: be ashamed of that. I'll be like, yo, we in
[29:16] Speaker 1: the club, pull up on me. Like, I'll just take
[29:18] Speaker 1: the benefit of that. And I think people appreciate that
[29:22] Speaker 1: approach now more than Mystique was like a, not even
[29:25] Speaker 1: say 90s, like it's still a big popular thing for
[29:28] Speaker 1: a lot of people, but I think authenticity is, is
[29:32] Speaker 1: a more popular form of currency now. And I think
[29:36] Speaker 1: that people can trust you because we're being lied to
[29:38] Speaker 1: all the time. Government is lying to our face. We've
[29:41] Speaker 1: seen video of a cop shooting somebody and then they
[29:43] Speaker 1: go and do a press conference about a video we
[29:46] Speaker 1: already saw.
[29:47] Speaker 3: Like you're lying. So when people are like telling the truth,
[29:49] Speaker 3: I think it cuts through.
[29:51] Speaker 1: Talk about the partnership with Tubi. Yeah. That was super dope, man.
[29:56] Speaker 1: What happened was it came from a failure. What I
[30:00] Speaker 1: deemed a failure was KevOnStage Studios. I started my own platform, right?
[30:04] Speaker 1: Streaming platform? Streaming platform. I was going to take Netflix down. Like,
[30:08] Speaker 1: my goal in my mind, Netflix. Got to go.
[30:10] Speaker 3: Reed himself. Got to go.
[30:12] Speaker 1: Reed was going to call a meeting and be like,
[30:16] Speaker 1: who is KevOnStage Studios? They are.
[30:18] Speaker 3: Checking up our money.
[30:19] Speaker 1: Literally. They're cracking into our market share. In my mind,
[30:23] Speaker 1: if you ain't going to go that hard, what's the
[30:24] Speaker 1: point of starting it? That never happened. Reed did his
[30:28] Speaker 1: day-to-day thing every day, right? But I did serve my audience.
[30:32] Speaker 1: So I'm having Kevin On Stage Studios content for years,
[30:38] Speaker 1: and we kept a good amount of subscribers. How much
[30:40] Speaker 1: was it? How much did it cost? Yeah, how much
[30:42] Speaker 1: did it cost?
[30:43] Speaker 3: So here's the thing.
[30:44] Speaker 5: It was $ 5.
[30:44] Speaker 7: 99.
[30:44] Speaker 1: A month?
[30:44] Speaker 4: A month.
[30:47] Speaker 3: And here's the big mistake I learned.
[30:49] Speaker 1: That $ 5. 99, you ain't getting $ 5.
[30:53] Speaker 3: 99, right?
[30:54] Speaker 1: Too low? No, no, no. I mean, just based on
[30:56] Speaker 1: how you share with Apple, Amazon, the platform, like that
[31:01] Speaker 1: $ 5. 99 was like $ 2 for us, $ 2. 80, I think, a subscriber.
[31:05] Speaker 1: But our business model is based off $ 5.
[31:07] Speaker 7: 99.
[31:07] Speaker 1: Like we actually, no, we knew it was like 65%
[31:10] Speaker 1: per subscriber, blah, blah, blah. But we didn't realize Apple's
[31:13] Speaker 1: taking 30% off the rip. And you can't do it
[31:17] Speaker 1: without Apple. You can't leave that many subscribers out there.
[31:20] Speaker 1: But anyway, running KevOnStage Studios and the CEO of Tubi
[31:24] Speaker 1: and the person who runs the creator program used to
[31:26] Speaker 1: be at Vimeo. Vimeo is the platform that hosted KevOnStage Studios.
[31:31] Speaker 3: I didn't know.
[31:31] Speaker 1: I didn't work closely with them, but I had a
[31:33] Speaker 1: few conversations with them and their teams and things like that.
[31:36] Speaker 1: So they go over to Tubi and I shut CamelStage
[31:40] Speaker 1: Studios down. Not because it wasn't profitable, it just wasn't scalable.
[31:43] Speaker 1: Like there was no way to keep the employees and
[31:45] Speaker 1: keep content and be revenue positive.
[31:49] Speaker 3: I'm using all the terms because I'm with y'all.
[31:50] Speaker 1: KPI, index.
[31:51] Speaker 5: Oh, don't worry, our audience understands it.
[31:53] Speaker 3: Yeah, index.
[31:54] Speaker 1: Indicators, growth, you feel me? Exit.
[31:59] Speaker 5: What was the ROI? It wasn't enough.
[32:02] Speaker 1: So I'm throwing my own cash from comedy shows and
[32:04] Speaker 1: brandos in there to keep it afloat.
[32:06] Speaker 5: We call that cash burn.
[32:07] Speaker 1: Yeah, and our burn rate was really high. That's why
[32:10] Speaker 1: I had to shut it down. I was like, oh,
[32:11] Speaker 1: we're not going to be able to compete because you're also,
[32:14] Speaker 1: in the consumer's mind, you're competing with Netflix. Even though
[32:17] Speaker 1: Netflix is whatever it is now, 20 bucks or whatever,
[32:20] Speaker 1: in a consumer's mind, you'll never get to the bottom
[32:22] Speaker 1: of Netflix. You'll be like, oh, there's plenty of stuff.
[32:25] Speaker 1: I can't find something to watch. You blame yourself, not Netflix.
[32:28] Speaker 1: Kevin on Stage Studios, you could finish it. And it
[32:31] Speaker 1: didn't take long. You spend four days. You sick for
[32:36] Speaker 1: four days. You get your wisdom teeth pulled.
[32:37] Speaker 3: You're done.
[32:38] Speaker 1: And we ain't never going to keep up with you enough.
[32:42] Speaker 1: You done quick. Because I ain't got the bread to
[32:45] Speaker 1: make that many shows. I don't have no money to
[32:47] Speaker 1: license no shows. I can't create at that pace. So
[32:50] Speaker 1: they was finishing it. So I'm reading the, like, when
[32:52] Speaker 1: people are canceling, most of them are like, y'all don't
[32:54] Speaker 1: have enough content. Like, I've seen it. I've seen it, bro.
[32:58] Speaker 5: I only need it for four days. Bro.
[33:00] Speaker 1: And then I was having a lot of black people be,
[33:02] Speaker 1: we put this show on, they'll watch the first episode,
[33:04] Speaker 1: let all eight come back and then pay for one day,
[33:07] Speaker 1: burn through that whole thing and cut that thing off
[33:09] Speaker 1: before the free trial expired. I was like, y'all killing me.
[33:13] Speaker 1: You're killing me. 30 years of my career. So, Anyway.
[33:21] Speaker 1: Free trial is crazy. Yeah, they burned through it, brother.
[33:24] Speaker 1: Them folks said, I can't, I can't hold you. And
[33:26] Speaker 1: people would hit me in the street like, Cal, I
[33:27] Speaker 1: ain't gonna hold you. I killed you on that free trial, brother.
[33:30] Speaker 1: I burned through that stuff in four days. And I
[33:32] Speaker 1: shared the password, bro. Me and my cousin watched everything.
[33:36] Speaker 1: It was password sharing was the thing. Yeah.
[33:38] Speaker 5: Password sharing was the thing.
[33:39] Speaker 1: And it was killing me, right? And that's the thing
[33:41] Speaker 1: that was hurting me is like people was watching it,
[33:43] Speaker 1: but it wasn't translating because they wasn't paying.
[33:46] Speaker 3: But you know what I'm saying? It was like going,
[33:47] Speaker 3: like bootlegs, right?
[33:48] Speaker 5: Yeah.
[33:49] Speaker 1: But I'm not seeing no bread. So they go over
[33:52] Speaker 1: to Tubi and they saw Churchy. So this is like
[33:56] Speaker 1: why Churchy was so instrumental.
[33:58] Speaker 5: You produced that, too.
[33:59] Speaker 3: I produced it and wrote it and wrote it and
[34:02] Speaker 3: paid for it.
[34:02] Speaker 1: That's the only reason I'm in the game right now
[34:05] Speaker 1: is because me and Melissa pay for Churchy Churchy because
[34:08] Speaker 1: come into a network and say, I don't have an idea.
[34:10] Speaker 1: I don't have a script. I don't have a pilot.
[34:12] Speaker 1: I have eight episodes complete. And here's data from my audience.
[34:16] Speaker 1: This was our most successful show on our platform. Here's
[34:19] Speaker 1: the numbers. I can bring that audience to your platform.
[34:23] Speaker 1: So that was BT plus to be saw that. And
[34:27] Speaker 1: then when we first met with them, they were like,
[34:29] Speaker 1: we want you to come to me. What he told
[34:30] Speaker 1: me was we checked your numbers against people who are
[34:33] Speaker 1: much more famous than you. And they didn't convert subscribers
[34:37] Speaker 1: like you did at Vimeo. It was small to me,
[34:40] Speaker 1: but on their back end, they were like, this is
[34:41] Speaker 1: actually much higher than people who are more content than you,
[34:46] Speaker 1: more revenue than you, and more famous. So it was like,
[34:50] Speaker 1: that's why having engaged fans is more important than having
[34:52] Speaker 1: a lot of fans. Because you can have a lot
[34:53] Speaker 1: of fans who don't feel the need to touch their
[34:56] Speaker 1: credit card. that don't really help, right? When it comes
[35:00] Speaker 1: to ticket sales, moving them to a platform, a like
[35:03] Speaker 1: doesn't cost you anything.
[35:04] Speaker 3: But if I'm willing to put.
[35:05] Speaker 1: That 16 in, CVV, once you get to a CVV fan,
[35:10] Speaker 1: now you can talk, right? So they had this new
[35:14] Speaker 1: program at Tubi, the creator program, and I had backed
[35:17] Speaker 1: up what I was talking about on KevOnStage Studios, and
[35:21] Speaker 1: I was selling tickets on standup. So they're like, if
[35:24] Speaker 1: he's selling tickets and selling out all over the United States,
[35:28] Speaker 1: and he had this platform with all these numbers, we
[35:31] Speaker 1: believe he'll actually be able to move his audience over.
[35:33] Speaker 1: Because they had worked with a lot of influencers who
[35:35] Speaker 1: they would give shows to, but they couldn't convince their
[35:38] Speaker 1: fans to come over, even though Tubi's free. Their fans
[35:41] Speaker 1: were just not used to being like, I'm going to
[35:44] Speaker 1: go find you. They were used to seeing them on
[35:47] Speaker 1: the platform, but they were not used to being like,
[35:49] Speaker 1: I'm going to go out of my way and find you.
[35:51] Speaker 1: So we start off with Safe Space, which is a
[35:54] Speaker 1: very small budget for them as like a test. And,
[35:58] Speaker 1: you know, we shot that in two days and it
[36:00] Speaker 1: was like a smash success. And then we did the
[36:03] Speaker 1: Bald Brothers. We did nine specials and that was a hit.
[36:08] Speaker 5: Stand up.
[36:08] Speaker 3: Stand up.
[36:09] Speaker 4: Right.
[36:11] Speaker 1: And we didn't really make no bread at that time
[36:13] Speaker 1: off of that. But I just was like, let me
[36:15] Speaker 1: prove to you that it's going to be worth it.
[36:17] Speaker 1: And after those two, they were like, OK, let's let's
[36:21] Speaker 1: have a conversation because we were pitching.
[36:23] Speaker 3: And also I just sold the hospital to BET.
[36:26] Speaker 1: Um, it was on BT plus, and that was going
[36:28] Speaker 1: crazy viral on social and doing well on the platform.
[36:32] Speaker 1: And they, I think they knew BT was going to
[36:34] Speaker 1: be asking for something else. And they were like, before
[36:37] Speaker 1: you go over there, let's have a conversation about what
[36:39] Speaker 1: a larger partnership would look like, because you've proven through
[36:44] Speaker 1: Vimeo through ticket sales. And now on our platform that
[36:47] Speaker 1: your audience is coming over. And that's how we expanded
[36:50] Speaker 1: the partnership into the biggest, um, partnership in 2B' s creative-verse history.
[36:56] Speaker 1: Because I had proven that I could do it. And
[36:58] Speaker 1: I proved it in the small sample size of the
[37:00] Speaker 1: first two shows.
[37:02] Speaker 2: When you brought up church, it made me think of
[37:04] Speaker 2: kind of your story being in church. It makes me,
[37:08] Speaker 2: you know, the children's church story is crazy. What do
[37:11] Speaker 2: you think them kids is doing, right? So I'm like, yeah,
[37:13] Speaker 2: those honest truths, right? And then today's comedy, you see Drewski.
[37:18] Speaker 2: And you see the the critique and criticism that he's
[37:22] Speaker 2: got for putting church and comedy together. But that's what
[37:26] Speaker 2: you've always done. And it's kind of worked and translated
[37:29] Speaker 2: for you. What's your thoughts around some of the critique
[37:32] Speaker 2: he's been getting and criticism he's been getting for putting
[37:35] Speaker 2: church on the front street?
[37:37] Speaker 1: To me, Drewski is a cultural anthropologist through comedy. And
[37:42] Speaker 1: he pulls his source material from truth. The reason we're
[37:45] Speaker 1: upset is because I actually don't know why, because I
[37:49] Speaker 1: can point to you a video that I saw of
[37:53] Speaker 1: everything he did. The only thing that I hadn't seen
[37:56] Speaker 1: with my own eyes was somebody spitting out of their
[37:59] Speaker 1: Rolls Royce or Bentley and counting the money. Actually, I've
[38:02] Speaker 1: seen the money machine in church. Me personally, because I
[38:06] Speaker 1: worked at a church. I seen them, but they weren't bad.
[38:09] Speaker 1: They just trying to be efficient. So it's a thing
[38:13] Speaker 1: of like some comedy is like the court gesture back
[38:16] Speaker 1: in the medieval times. Like comedy speaks truth to power.
[38:20] Speaker 1: I seen designer pastors. I seen pastors coming on the wires.
[38:23] Speaker 1: I seen all that stuff. And obviously he exaggerated for
[38:26] Speaker 1: comedic effect, but it's not like people weren't saying we've
[38:30] Speaker 1: never seen these things.
[38:31] Speaker 3: How could he? It wouldn't have resonated.
[38:34] Speaker 1: Right. So it's like, I don't know where your math
[38:38] Speaker 1: brother is. I could send you an Instagram. I know
[38:40] Speaker 1: the pastor's name who did this. Like I could, there's
[38:43] Speaker 1: a whole, uh, there's an Instagram. It's like preacher sneakers
[38:46] Speaker 1: or something like that, that would document all the pastors
[38:49] Speaker 1: who had three, $ 4, 000 shoes, designer clothes. Like this stuff exists. So,
[38:55] Speaker 1: and also Drewski doesn't pick on one group. He's taking
[38:58] Speaker 1: a shot on this. He might do, you know, he,
[39:01] Speaker 1: he did the British actors thing, uh, British people were mad.
[39:06] Speaker 1: He did the whole taps. Oh, taps were mad. He
[39:08] Speaker 1: did the church thing. Church people were mad. He did NASCAR.
[39:10] Speaker 3: They were mad. He did the Charlie Kirk's wife.
[39:13] Speaker 1: The, the offended parties always offended, but he's, he's not like,
[39:17] Speaker 1: I'm going to keep harping on you and you and you,
[39:20] Speaker 1: he's just moving it around all the time. So sometimes
[39:23] Speaker 1: you just got to take your L and adjust. So
[39:26] Speaker 1: if you switch up how church is presented, then his
[39:29] Speaker 1: video doesn't ring true. But right now you see some
[39:32] Speaker 1: of the productions for Easter and Christmas, like they got
[39:34] Speaker 1: drummers flying through on zip. It's crazier than his videos fire.
[39:39] Speaker 1: And like the production value in churches is crazy. So
[39:42] Speaker 1: it's not that wild. And somebody let him use their church.
[39:47] Speaker 5: Indeed.
[39:47] Speaker 1: For that video.
[39:48] Speaker 5: You saw a zipline in church?
[39:50] Speaker 3: I saw a video. I didn't see it personally. But
[39:52] Speaker 3: I seen the video.
[39:54] Speaker 1: But I seen some production that's like, there's a hundred
[39:56] Speaker 1: bands today. At least. At least. At least.
[39:59] Speaker 3: The weekend might be 250. You know, so he ain't crazy.
[40:03] Speaker 4: How important is ownership for you as far as IP? Obviously,
[40:06] Speaker 4: you're coming from a non-traditional pathway as far as not
[40:09] Speaker 4: like the traditional Hollywood where, you know, everything is owned
[40:12] Speaker 4: by studios. you know, as a creator, you coming in
[40:15] Speaker 4: with a different business mindset. So when you are working
[40:17] Speaker 4: with Hollywood, how are you approaching that when it comes
[40:20] Speaker 4: to equity and ownership?
[40:22] Speaker 1: By the grace of God, everything that you see right now,
[40:25] Speaker 1: I maintain ownership of still. And this to me is
[40:28] Speaker 1: like buying a house. You like the buying a house
[40:31] Speaker 1: is my first venture into making some money because you
[40:34] Speaker 1: own that and the value continues. So content right now,
[40:39] Speaker 1: owning it, if it's quality, like looks decent, man, you
[40:44] Speaker 1: can sell that 10, 20 times. Think about the fact
[40:48] Speaker 1: that Martin ain't aired a brand new episode in 25,
[40:52] Speaker 1: 30 years. And Martin is on, five different platforms coming
[40:56] Speaker 1: on TV every day. The creators of that show are
[40:59] Speaker 1: getting paid indefinitely. Seinfeld as well, The Office. So it's
[41:03] Speaker 1: like the more pieces of content you own and the
[41:06] Speaker 1: more places are buying content. Now, exclusivity used to be
[41:09] Speaker 1: the big thing. Now they don't even care. Like people
[41:12] Speaker 1: are like platform specific. So as an owner- Later on,
[41:17] Speaker 1: it's like owning the Masters Music Masters. That's what I
[41:20] Speaker 1: can equate it to. Because for the rest of my life,
[41:23] Speaker 1: these properties I created are going to create income for me.
[41:28] Speaker 1: Even when I stop creating, I can pass this residual
[41:30] Speaker 1: income to my kids, sell this to, you know, this platform,
[41:35] Speaker 1: Fast Channel, somewhere in Africa, you know, Brazil, all that
[41:39] Speaker 1: type of stuff. A lot of black content goes crazy
[41:40] Speaker 1: in Brazil, Germany, all that type of stuff. So for me,
[41:44] Speaker 1: ownership is important, but it's not, I don't have to
[41:48] Speaker 1: own everything because as a producer what I realize is
[41:51] Speaker 1: it's also very straining on on cash flow to own
[41:57] Speaker 1: things because you are physically and Physically responsible for that.
[42:02] Speaker 1: So you go over budgets coming out of your pocket
[42:04] Speaker 1: So sometimes I'll partner with the network and I'll let
[42:06] Speaker 1: you take all the headache, right? because what what people
[42:08] Speaker 1: don't understand is like for to be for example, I
[42:12] Speaker 1: Every milestone that I get to get paid, I have
[42:15] Speaker 1: to do that work first. So in order to, you know,
[42:18] Speaker 1: get the milestone for completing the rough draft, I have
[42:21] Speaker 1: to pay the editors in advance. So then they pay
[42:24] Speaker 1: me when the rough draft's delivered. So I got to
[42:26] Speaker 1: come up with that cash first. So the ownership part,
[42:29] Speaker 1: everybody wants to be an owner, but the owner's got
[42:31] Speaker 1: to take that risk. The owner's got to foot the
[42:33] Speaker 1: bill when you go over budget. The owner got to
[42:35] Speaker 1: come and lock up when nobody else wants to. So
[42:38] Speaker 1: partnering is okay, too. I want to be all over. Now,
[42:45] Speaker 1: if I'm not owning it, then I got to tap
[42:47] Speaker 1: that pocket because I.
[42:49] Speaker 3: Know I'm not going to see no money from this
[42:51] Speaker 3: ever again.
[42:52] Speaker 1: So if I'm just a talent, I got to tap
[42:54] Speaker 1: that pocket because you can exploit this for the rest
[42:56] Speaker 1: of your life. And I'm only getting a talent fee.
[42:59] Speaker 1: And I'm also tapping the pocket. And I want you
[43:01] Speaker 1: to take on all the stress. You got to get
[43:02] Speaker 1: the insurance permits, rent the equipment, all that type of stuff.
[43:05] Speaker 1: I'm not taking on any of that. But if I
[43:07] Speaker 1: am taking on that risk, then I want to own it.
[43:08] Speaker 1: But I think that's what I love about Tubi. They're
[43:12] Speaker 1: financing these projects. I own them. I have creative control
[43:16] Speaker 1: and I have back-end participation, which is unheard of you
[43:20] Speaker 1: getting all those. Except, you know, Ryan Coogler, remember his
[43:23] Speaker 1: deal when he got ownership rights? That was 25 years later.
[43:27] Speaker 1: But he got first dollar gross. That was unheard of.
[43:30] Speaker 1: So on a creator thing, usually people pay for it
[43:33] Speaker 1: and they maintain creative control Hardly anybody's getting back in profit.
[43:39] Speaker 1: Residuals isn't really a part of Hollywood the way it
[43:41] Speaker 1: used to be because it's not as ad-based as it
[43:44] Speaker 1: used to be. It's all subscriber-based, so they can't tell
[43:46] Speaker 1: you your show's making this, so I'm gonna pay you.
[43:47] Speaker 1: Your show's not. The subscribers are just subscribing to Netflix.
[43:51] Speaker 1: Back in the day, the advertisers paid, so it's easier
[43:53] Speaker 1: to pay residuals. So now talent's just getting a talent fee,
[43:56] Speaker 1: and I'm okay with that. But I think the bulk
[43:58] Speaker 1: of my business is gonna be ownership because that's my retirement. plan. Right.
[44:05] Speaker 3: Even though I probably never will retire that way.
[44:07] Speaker 1: But income wise, that content making money for me year
[44:11] Speaker 1: after year is really important to me because, you know,
[44:15] Speaker 1: I don't have, this is my job, right? This is
[44:17] Speaker 1: my Roth IRA, IRA, 401k. It's owning these, these properties
[44:22] Speaker 1: that I can just sell forever and ever in second,
[44:24] Speaker 1: third window until the end of time. Cause that, that
[44:27] Speaker 1: content right now, I have a show on Tubi that
[44:29] Speaker 1: I made in 2020. That was kind of cold. But
[44:33] Speaker 1: I licensed it to Fuse. It's just crazy. Fuse said, okay,
[44:38] Speaker 1: to get some of our money back, we're going to
[44:40] Speaker 1: put it on Tubi because they got more eyeballs. I'm
[44:42] Speaker 1: getting paid from people watching on Fuse and people watching
[44:45] Speaker 1: on Tubi. And I made that in 2020. It's 2026 now.
[44:49] Speaker 1: And I only had to pay the one time, but
[44:50] Speaker 1: it's been earning, you know, it's earning forever. You know,
[44:54] Speaker 1: now I get more properties like that.
[44:55] Speaker 4: I can.
[44:56] Speaker 1: Have income. And it's not all crazy income, but it is.
[44:59] Speaker 3: It's something.
[45:01] Speaker 1: It's catalog. It's catalog.
[45:02] Speaker 3: It's back in participation. It's like licensing a song.
[45:05] Speaker 1: You know what I'm saying?
[45:06] Speaker 3: So that's why it's important.
[45:07] Speaker 5: Let's talk about Grief Sucks.
[45:09] Speaker 3: Yeah.
[45:10] Speaker 2: And it was interesting because the promo for it is,
[45:14] Speaker 2: it is a standup comedy. You will laugh, but you
[45:20] Speaker 2: will get emotional.
[45:21] Speaker 3: For sure.
[45:23] Speaker 5: You made me think back to a 15 year old me.
[45:26] Speaker 2: When you said that it was kind of around the
[45:28] Speaker 2: idea that when you're going through grief, your world stops,
[45:32] Speaker 2: but the world keeps going.
[45:33] Speaker 1: Absolutely.
[45:33] Speaker 5: I remember my grandmother had passed.
[45:36] Speaker 2: I was sitting in the cafeteria and I'm looking at
[45:38] Speaker 2: everybody and they have no idea that this is happening.
[45:40] Speaker 5: It feels like the world has ended for you. Yes.
[45:43] Speaker 5: But everybody's just kind of doing their thing.
[45:45] Speaker 1: Yeah.
[45:46] Speaker 5: Talk about the origin of grief sucks and the purpose
[45:49] Speaker 5: of it for the audience.
[45:50] Speaker 1: So shout out my wife again. I didn't have a
[45:53] Speaker 1: plan to do this. I was going to do just
[45:55] Speaker 1: some regular church jokes, some new stuff, whatever, go to
[45:58] Speaker 1: my plan. I was doing a show and she was
[46:00] Speaker 1: there and it was at a church and I was
[46:02] Speaker 1: about to do some jokes and another comedian did the
[46:04] Speaker 1: jokes I was about to do. And I was like,
[46:05] Speaker 1: oh my God, I got to switch it up. And
[46:07] Speaker 1: she was like, you know why that's happening? Because that
[46:09] Speaker 1: joke you did when you were 16, you being lazy.
[46:13] Speaker 1: So that at this level of creation, that shouldn't even
[46:16] Speaker 1: happen to you. I want you to challenge yourself to
[46:19] Speaker 1: do something brand new, even if it takes you six
[46:22] Speaker 1: months to develop it.
[46:24] Speaker 3: And I was like, dang, you right.
[46:26] Speaker 1: Like she, because she loves me and is in my part,
[46:29] Speaker 1: my partner and has my best interest in hand, she
[46:31] Speaker 1: was able to tell me the truth and challenge me
[46:36] Speaker 1: in a help me way. And a friend of mine,
[46:38] Speaker 1: Joseph Solomon, he had told me like, I was just
[46:40] Speaker 1: making grief videos early in my grief process. And those
[46:44] Speaker 1: videos will go viral. And obviously that's not why I
[46:45] Speaker 1: made them. I just was, you know, making videos about
[46:47] Speaker 1: what I'm going through on the daily. And he was like,
[46:50] Speaker 1: I think you should do something around grief. Totally separate
[46:52] Speaker 1: from Melissa. Because I was like, he was like, the
[46:54] Speaker 1: way you do comedy, I think you can help people
[46:56] Speaker 1: cope and still be funny about it. So I basically
[46:59] Speaker 1: put those two ideas together and wrote like a whole
[47:02] Speaker 1: brand new hours. The first time I wrote a brand
[47:05] Speaker 1: spanking new hours. As a comedian, I want some jokes
[47:07] Speaker 1: that are tried and true, that I know work. But
[47:10] Speaker 1: grief sucks was all brand new. And I felt like
[47:14] Speaker 1: for me, it was important to honor my brother with
[47:16] Speaker 1: the thing that I do best.
[47:18] Speaker 3: Like as a comedian, this is my art.
[47:20] Speaker 1: And if I was a painter and I painted, you know, portraits,
[47:24] Speaker 1: I would paint a portrait and honor my brother. If
[47:25] Speaker 1: I was a photographer, I'd take a picture, whatever my
[47:27] Speaker 1: thing was. If I was a musician, I'd write a
[47:29] Speaker 1: song or something like that, but I'm a comedian. So
[47:32] Speaker 1: I have to use my gift to honor him. And
[47:34] Speaker 1: also grief is funny. Like I was in every funeral
[47:39] Speaker 1: I've been in. I've either laughed or held a laugh
[47:41] Speaker 1: in because black people, we funny everywhere, right? I've been
[47:44] Speaker 1: in funerals where the preacher is bombing. Like, bro, you
[47:48] Speaker 1: bombing on the grand stage.
[47:50] Speaker 5: You feel weird about laughing.
[47:51] Speaker 3: I feel weird.
[47:52] Speaker 5: I feel you.
[47:53] Speaker 1: Are we snickering? Are we laughing afterwards? So I'm like,
[47:56] Speaker 1: I'm just going to bring that part to the forefront,
[47:59] Speaker 1: but also be open and honest about the parts that suck. And,
[48:03] Speaker 1: you know, I'm 43, like at my age and most
[48:05] Speaker 1: people who follow me age, We lost somebody, right? It
[48:08] Speaker 1: might not be a brother, but you lost granny, grandfather.
[48:11] Speaker 1: Some people have lost their kids, siblings, whatever. Or you
[48:14] Speaker 1: grieve a friend who's alive. Y'all just ain't cool no more.
[48:18] Speaker 1: That's another form of grief. So I felt like to
[48:21] Speaker 1: honor my brother, I wanted to do that. And I
[48:23] Speaker 1: was low-key kind of scared. I was like, I don't
[48:24] Speaker 1: think people are going to buy tickets to this. Because
[48:26] Speaker 1: who's going to want to go knowing crime's impossible? But
[48:31] Speaker 1: people want to laugh. People want to heal. People want
[48:34] Speaker 1: to move forward. So I think with comedy, it allows
[48:37] Speaker 1: you to feel that emotion, be vulnerable. But I got
[48:40] Speaker 1: to step out first and be vulnerable and let you
[48:42] Speaker 1: know it's okay to laugh. That's why I chose that song,
[48:44] Speaker 1: This Nigga Dead, because it's funny, but it's also true.
[48:49] Speaker 1: Because the first time I heard that, I was like...
[48:52] Speaker 1: this is perfect because this is how I feel. Like
[48:55] Speaker 1: she said, oh no, this happened. People dying that ain't
[48:59] Speaker 1: never died before. That's how I felt. And people were like,
[49:03] Speaker 1: I don't know whether to laugh or cry. And the
[49:04] Speaker 1: answer is both. So we got this show. You're going
[49:06] Speaker 1: to laugh the majority, but there's going to be a
[49:08] Speaker 1: moment or two that's going to pull at your heartstrings.
[49:10] Speaker 1: You might not cry, but I'm gonna try and get
[49:13] Speaker 1: you the promo though yeah and ray jay and ray
[49:19] Speaker 1: jay wasn't being funny.
[49:20] Speaker 6: No it's just the timing of it it's just the
[49:22] Speaker 6: timing bro bro who else can say ray jay patted
[49:28] Speaker 6: them on their back in their time of need who
[49:30] Speaker 6: else has cried and been like you know who's there
[49:32] Speaker 6: for me ray jay and he really was like no
[49:35] Speaker 6: problem brother and posted up.
[49:39] Speaker 5: Thanks, Ray J.
[49:40] Speaker 1: Handshake. Because he smacked me hard. Like, the only thing
[49:44] Speaker 1: I'm playing, my back was stinging. And I was like,
[49:48] Speaker 1: let me dab him up so he don't pat me again.
[49:50] Speaker 1: Because I was like, I want to be like that.
[49:52] Speaker 1: Why would you hit me that hard? He came in like.
[49:55] Speaker 1: I was like, yo, Ray. Ray J. Chill. Like, you know,
[50:01] Speaker 1: you got them tingles on your back. Bro, my back
[50:03] Speaker 1: was tingling. But he ain't mean no harm. But Kirk
[50:07] Speaker 1: Franklin ain't dapping me up.
[50:09] Speaker 3: Dr.
[50:09] Speaker 1: J ain't help me. Ray J was there for me, bro.
[50:13] Speaker 4: In your time of need.
[50:14] Speaker 1: In my time of need, Ray J up here. You
[50:17] Speaker 1: never know.
[50:17] Speaker 3: You never know where Ray J will be.
[50:19] Speaker 1: You never know where Ray J will be.
[50:22] Speaker 4: Is this, so would you say, is it going to
[50:25] Speaker 4: be different in different cities or is it going to
[50:28] Speaker 4: be like pretty much the same?
[50:30] Speaker 1: For the most part, it'll be the same. Like I've
[50:33] Speaker 1: been workshopping it since February. just to get all the
[50:37] Speaker 1: tweaks out and all that type of stuff. I just
[50:39] Speaker 1: performed it last night. I literally performed it, went to
[50:42] Speaker 1: the airport, flew here, came, hit the Dior ring, came
[50:46] Speaker 1: right here. I ain't go full shower, but I ain't crazy.
[50:51] Speaker 1: And I got the aluminum. Black people, I got the
[50:53] Speaker 1: aluminum in it. And I'm going to hit the shower
[50:55] Speaker 1: right when I'm done.
[50:56] Speaker 5: We need a video on that. Yeah.
[50:58] Speaker 3: You got to go aluminum.
[50:59] Speaker 5: A little bit.
[51:00] Speaker 1: You know, because the thing is, if you die early
[51:02] Speaker 1: because of aluminum, at least they won't say you was musty.
[51:05] Speaker 5: That's a tag that lives forever.
[51:07] Speaker 1: Yeah. If you was Musty, they'd be like, man, he gone.
[51:10] Speaker 4: But whoo. The Musty.
[51:12] Speaker 5: The Musty.
[51:12] Speaker 1: He used to be, man, Musty.
[51:14] Speaker 4: Yeah.
[51:14] Speaker 3: Like, you don't want that. You used to call him BK.
[51:16] Speaker 1: The Musty. But yeah, it's going to be, for the
[51:22] Speaker 1: most part, each show is different because the audiences are different, right?
[51:25] Speaker 1: That's one thing I love about performing. I performed in
[51:28] Speaker 1: New York three nights in a row. Every show is different.
[51:30] Speaker 1: I performed, I think, 12, 14 shows in L.A., No
[51:34] Speaker 1: show is exactly the same because it's a performance and
[51:36] Speaker 1: part of it is the audience, energy, how you're feeling,
[51:39] Speaker 1: how they're feeling.
[51:40] Speaker 3: You can perform it the same. Some people laugh at
[51:42] Speaker 3: this part that's meant to be.
[51:43] Speaker 1: Sad and are sad at a part that's meant to
[51:46] Speaker 1: be funny.
[51:46] Speaker 3: So that's why I enjoy it.
[51:48] Speaker 4: Do you think that the comedy aspect is a part
[51:50] Speaker 4: of therapy or mental health?
[51:51] Speaker 1: Absolutely. Absolutely.
[51:53] Speaker 3: I think comedy can be very disarming.
[51:55] Speaker 4: Right.
[51:56] Speaker 1: You can you can break the ice with comedy. You
[51:58] Speaker 1: can speak truth in comedy. You can. There's a little
[52:02] Speaker 1: love tap in jest with comedy. So, yeah, I think
[52:05] Speaker 1: comedy is an amazing tool to help you grieve. And
[52:07] Speaker 1: I also think laughing is a part of grieving. Like
[52:10] Speaker 1: I think a lot of people think the only way
[52:11] Speaker 1: to grieve is to be sad.
[52:13] Speaker 7: Like, oh, my gosh, they gone and ain't never going
[52:16] Speaker 7: to be here no more. Ain't never going to see
[52:19] Speaker 7: them no more. No more, my lord. That ain't the
[52:24] Speaker 7: only thing. My brother was funny. So if I'm remembering him,
[52:27] Speaker 7: I'm also going to remember the funny stuff. It's just
[52:29] Speaker 7: maybe a little more bittersweet now. But yeah, I think
[52:32] Speaker 7: laughter is part of grieving. You know, sadness, joy, anxiousness,
[52:39] Speaker 7: being mad, all of it counts. So yeah, I think comedy.
[52:44] Speaker 3: I'm not saying I'm the first one. Martin Martin Wayans.
[52:46] Speaker 1: Had a special called Good Grief where he talked about grief.
[52:48] Speaker 1: A lot of comedians have talked about grief, but this
[52:50] Speaker 1: is new for me. And I think it's my approach
[52:52] Speaker 1: is different than anybody else's approach. But I'm not the
[52:55] Speaker 1: first person to do this. But I don't see a
[52:58] Speaker 1: lot of people talking about grief the way I am.
[53:01] Speaker 1: But actually, now that I've started, I've seen grief pages
[53:03] Speaker 1: and stuff like that. There's a lot of people in
[53:05] Speaker 1: this space. But I think for me, it's a departure
[53:07] Speaker 1: from what I've done.
[53:08] Speaker 6: But.
[53:09] Speaker 1: It's also authentic because I always talk about what's going
[53:12] Speaker 1: on in my life and that my brother was a
[53:14] Speaker 1: big part of my life. So it only made sense
[53:15] Speaker 1: for me to continue to do what I do well
[53:20] Speaker 1: and talk about what matters to me.
[53:22] Speaker 5: Kevin, I want to ask you a question, man.
[53:23] Speaker 6: Yeah.
[53:25] Speaker 5: Do you know who Julie Massino is?
[53:28] Speaker 1: Julie Massino?
[53:29] Speaker 2: Yeah.
[53:30] Speaker 5: Good.
[53:31] Speaker 2: She is now the former CEO of Cracker Barrel. And
[53:36] Speaker 2: I think you know why I'm saying this.
[53:41] Speaker 1: She should have left the racism in there. We already know.
[53:46] Speaker 1: They try to go modern on Cracker Barrel, man. Watch out.
[53:50] Speaker 3: And I did some, I did a few Cracker Barrel videos.
[53:53] Speaker 2: The little bit of racism still in there is the one.
[53:57] Speaker 1: Because the public agrees with you. Yo, when you, as
[54:01] Speaker 1: a black person, when you walk in the general, first
[54:03] Speaker 1: of all, you got to pass the rocking chairs.
[54:04] Speaker 5: The rocking chairs is crazy.
[54:05] Speaker 1: Rocking chairs is already crazy.
[54:06] Speaker 5: I don't feel comfortable sitting in those.
[54:07] Speaker 1: No, man.
[54:08] Speaker 5: You don't sit in those.
[54:09] Speaker 3: Because they might change their mind.
[54:10] Speaker 1: Why are they outside? No idea. And the parking lot
[54:13] Speaker 1: full of pickup trucks, full of American flags and eagles.
[54:15] Speaker 5: Every time. Okay?
[54:16] Speaker 1: Now we on our heads on a swivel. Then you
[54:18] Speaker 1: go in the general stores like, morning, boy. But you'd
[54:21] Speaker 1: never see who said that. Are we talking to me?
[54:24] Speaker 5: Speakers.
[54:24] Speaker 3: Is it speakers? Who said morning, boy?
[54:27] Speaker 1: I heard it. Maybe internally. Then the candy they sell,
[54:31] Speaker 1: I just be like, I don't know, but I got
[54:32] Speaker 1: to go through that. Before you get to the breakfast.
[54:35] Speaker 1: Before I get to the crispy edges, I got to
[54:36] Speaker 1: go through three different versions of racism. and then the
[54:40] Speaker 1: waitress are well how are you sweetheart now I'm in
[54:43] Speaker 1: the antebellum south now I don't know where what year
[54:47] Speaker 1: is general store is crazy right now still general store
[54:51] Speaker 1: is crazy but hey man I'm not the only black
[54:54] Speaker 1: person that felt that.
[54:55] Speaker 2: It wasn't just the butt like the general population said,
[54:59] Speaker 2: why are you trying to modernize it?
[55:01] Speaker 5: The president spoke about this.
[55:02] Speaker 3: Yeah.
[55:03] Speaker 2: And now she's being replaced because she was trying to
[55:06] Speaker 2: modernize Carcabarro.
[55:07] Speaker 5: They want the old racism back.
[55:08] Speaker 3: Man, you got... I need molasses.
[55:12] Speaker 5: The Aunt Jemima syrup.
[55:13] Speaker 1: I need... Aunt Jemima, we don't... Ain't nobody asked for that.
[55:16] Speaker 5: They're automatically assuming you want the pork bacon.
[55:18] Speaker 1: Exactly.
[55:19] Speaker 3: They're like, what you mean, turkey?
[55:21] Speaker 5: We don't have that.
[55:21] Speaker 1: I remember I went to Carcabarro one time.
[55:24] Speaker 4: She was.
[55:26] Speaker 3: It was in there like, can I have a still water?
[55:27] Speaker 3: She was like, what? I was like, Oh, just whatever
[55:32] Speaker 3: water you have. She was like, I don't know what
[55:34] Speaker 3: the hell.
[55:34] Speaker 1: Is still water. I was like, man, that ain't a
[55:39] Speaker 1: foreign concept.
[55:40] Speaker 5: But to her, it was.
[55:41] Speaker 1: She was like, what are you talking about? But yeah, man,
[55:44] Speaker 1: that's a big mistake. You got to know Cracker Barrel
[55:47] Speaker 1: is like NASCAR. You got to keep a twinge of
[55:49] Speaker 1: racism or your base going to be. And black people
[55:52] Speaker 1: was mad too.
[55:52] Speaker 5: Exactly.
[55:54] Speaker 1: Like their base was mad, but black people was like,
[55:56] Speaker 1: come on, man, put the racism to work. Put the
[55:59] Speaker 1: schism back in there, man. Because now I feel like
[56:00] Speaker 1: the pancakes ain't going to taste good. Because the racism
[56:03] Speaker 1: is baked into the cast iron skillet.
[56:05] Speaker 5: It's a fact.
[56:05] Speaker 3: Yeah, I mean it.
[56:06] Speaker 1: It's part of it. It's part of it, man.
[56:08] Speaker 4: When you was at InvestFest, you spoke about how, like,
[56:13] Speaker 4: you said monogamy is the key, is one of the
[56:16] Speaker 4: keys to your success.
[56:17] Speaker 1: Yeah, yeah.
[56:19] Speaker 4: Explain that. Not just being married, like being monogamous.
[56:21] Speaker 1: Like, explain. Can you explain that?
[56:23] Speaker 3: Yeah, for me, I operate on efficiency.
[56:27] Speaker 1: And I would be less efficient if I was trying
[56:30] Speaker 1: to manage three or four women. Talking to my wife,
[56:34] Speaker 1: keeping her happy. She perimenopausal too. So she's already three,
[56:38] Speaker 1: four women. Okay. I don't know what I did.
[56:42] Speaker 3: What did I say?
[56:43] Speaker 1: And I'm cold. Okay. So if I if I leave here, OK, listen,
[56:50] Speaker 1: I'm going to do you on your leisure. And then, oh, girl,
[56:53] Speaker 1: meet me at the thing. And now I'm lost as well.
[56:56] Speaker 1: It's too much time management. Time management is too much.
[56:59] Speaker 1: So I leave my wife. I told her right when
[57:02] Speaker 1: I was hanging up. Hey, I'm checking with you soon
[57:05] Speaker 1: as I leave on your leisure. Right. Imagine having to
[57:08] Speaker 1: call somebody else. Oh, I'm tired now.
[57:12] Speaker 5: It is.
[57:14] Speaker 1: Finishing a show where my wife is not there and
[57:17] Speaker 1: the thought of another woman in my room I'd be
[57:19] Speaker 1: like man watch out I'm tired I can't even I
[57:24] Speaker 1: can't even fathom hanging out with my wife and calling
[57:26] Speaker 1: somebody else or texting somebody else man leave me alone
[57:29] Speaker 1: so not wasting time like that allows me more energy
[57:34] Speaker 1: because I feel like energy is finite there's a certain
[57:36] Speaker 1: amount you have however you use it use it so
[57:38] Speaker 1: I have more creative energy because I'm not wasting some
[57:44] Speaker 1: talking to this girl and this girl and this girl,
[57:45] Speaker 1: and then talking to my wife. Lying to these three
[57:48] Speaker 1: and lying to my wife, telling the truth to my wife,
[57:51] Speaker 1: I'm confused. So I'm able to get three, four videos
[57:53] Speaker 1: a day because I'm not wasting three, four conversations. And
[57:57] Speaker 1: the benefit is that I get the best of my
[57:58] Speaker 1: wife and she helps me with businesses, business ideas. She
[58:02] Speaker 1: can speak truth to me and she feels safe enough
[58:03] Speaker 1: to be honest with me. And I'm not even smart
[58:06] Speaker 1: enough or a good enough liar to keep that up.
[58:07] Speaker 1: She would have caught me a long time ago It
[58:10] Speaker 1: just ain't worth it, man. Like, and it just ain't
[58:13] Speaker 1: worth it. I got a good wife.
[58:14] Speaker 5: Y'all share locations?
[58:16] Speaker 1: What? Locations, social security number.
[58:19] Speaker 5: Boy, brother.
[58:20] Speaker 1: Like, I'm here.
[58:21] Speaker 5: We here.
[58:22] Speaker 1: She could walk and find me where I'm going to
[58:24] Speaker 1: be where I'm saying I'm going to be. And I
[58:26] Speaker 1: don't have to be surprised. What's the point of sharing
[58:28] Speaker 1: a location? I don't know.
[58:29] Speaker 4: I can understand from a female standpoint, it's safety, right? Safety,
[58:34] Speaker 4: but from a man's... No, I'm just interested. From a
[58:37] Speaker 4: man's standpoint, what's your logic behind sharing your location?
[58:42] Speaker 1: You don't have nothing to worry about.
[58:44] Speaker 5: Huh? I think it's for her. It's for their safety.
[58:47] Speaker 5: They want to know, make sure that you're good.
[58:49] Speaker 3: Yeah, it's my safety too.
[58:50] Speaker 5: Because you travel a lot.
[58:51] Speaker 1: Yeah, I travel a lot. If I get hurt... You know,
[58:55] Speaker 1: anything happens and I'm, you know, I'm, I'm 43. Maybe
[58:59] Speaker 1: I fall down the stairs, get hurt. If she knows
[59:01] Speaker 1: where I'm at, you know, this is in theory.
[59:03] Speaker 4: Passcode to your phone all that brother she see me
[59:06] Speaker 4: on soft what else is there to hide that's actually
[59:10] Speaker 4: harder it's the on soft you see me on stop
[59:13] Speaker 4: keep the passcode you saw me at my worst i
[59:16] Speaker 4: just woke up i can't explain this i was tired
[59:19] Speaker 4: You can have the password.
[59:21] Speaker 1: You've seen my meat. My meat on soft is the
[59:25] Speaker 1: true me. This is all I am.
[59:27] Speaker 5: There's no secrets.
[59:28] Speaker 1: No secrets. 4868. Who cares? There's nothing in there. Like,
[59:35] Speaker 1: that's the thing. Like, my wife doesn't check my phone.
[59:38] Speaker 1: If she did, there'd be nothing in there. And I
[59:39] Speaker 1: don't check her phone. But if I did, there'd be
[59:41] Speaker 1: nothing in there. For me, it's just that I just
[59:44] Speaker 1: never really got down like that. It's not the reason
[59:46] Speaker 1: I'm faithful, but I did realize later it is a
[59:49] Speaker 1: benefit because I talked to a lot of homies and
[59:50] Speaker 1: they like, man, you really don't have nothing else going on.
[59:53] Speaker 1: I'd be like, nah, man.
[59:55] Speaker 4: Nah, because the way he said it was like, they're like, really?
[1:00:00] Speaker 1: People tell me that all the time. Like, I thought,
[1:00:02] Speaker 1: this probably got something on the side. No, man. Nothing.
[1:00:06] Speaker 5: I'd be at Cracker Barrel in the morning.
[1:00:07] Speaker 1: I'd be side dishes. Hash brown, casserole. With cheese. With cheese.
[1:00:15] Speaker 1: The candy apple. I might go three sides at the crack.
[1:00:19] Speaker 1: But side pieces? Man, watch out. Are you crazy? And
[1:00:23] Speaker 1: I'm also not going to ruin this. Like, that's the
[1:00:26] Speaker 1: other thing. Like, at this stage, we've been together since
[1:00:29] Speaker 1: we were 16. She'd been with me through everything. She
[1:00:32] Speaker 1: was with me shooting in the gym and she she
[1:00:34] Speaker 1: got rebounds. Right. She wasn't just watching. So I wouldn't
[1:00:38] Speaker 1: want to sacrifice all that. And I would have a
[1:00:41] Speaker 1: very hard time at this stage of my life believing
[1:00:44] Speaker 1: somebody is with me. for purely me. Like, there's a
[1:00:49] Speaker 1: lot of benefits to being with me now that you
[1:00:51] Speaker 1: could benefit from that you didn't help me.
[1:00:52] Speaker 4: Yeah, it's like, knock it off. Yeah, watch out. I'm
[1:00:55] Speaker 4: bald and overweight. You seen the man boobs.
[1:00:59] Speaker 6: 270. 270.
[1:00:59] Speaker 1: I got bad feet, a bad shoulder, and a torn ACL. Man,
[1:01:02] Speaker 1: you know why you here. You don't just love me. Right?
[1:01:06] Speaker 1: And maybe it's true out there, but I highly doubt
[1:01:08] Speaker 1: you just ain't never heard of me and there's no benefit.
[1:01:11] Speaker 7: Mm-hmm.
[1:01:11] Speaker 1: Uh, and also I know if I lost this and
[1:01:14] Speaker 1: I had to go back to whatever I used to do,
[1:01:15] Speaker 1: I used to, I used to work in the city
[1:01:17] Speaker 1: of Tacoma landscaping. I used to pick up cigarette butts
[1:01:21] Speaker 1: on Wednesdays at a courthouse. You know, when people smoke,
[1:01:23] Speaker 1: when they got court, even if you don't have a
[1:01:26] Speaker 1: smoking habit, you do, if you got court. So if
[1:01:29] Speaker 1: I had to go back to that job, she'd be like,
[1:01:31] Speaker 1: all right, well, this is where we're at. Go back
[1:01:32] Speaker 1: to the two bedroom in Washington. So I think about
[1:01:35] Speaker 1: what I would lose. And I think I weigh that
[1:01:38] Speaker 1: what's more important to me. is 20 years from now,
[1:01:41] Speaker 1: I want my kids and whoever they love to come
[1:01:43] Speaker 1: back to our house for Thanksgiving and their parents are
[1:01:46] Speaker 1: still together. So I work towards that because the decisions
[1:01:50] Speaker 1: I make right now are setting up that future 20
[1:01:53] Speaker 1: years from now. So I don't want to ruin that.
[1:01:55] Speaker 1: So I got to make those choices today because it's taxing, man. Like,
[1:01:59] Speaker 1: It ain't worth it, bro. Thank you for coming, brother. Man,
[1:02:03] Speaker 1: thank y'all.
[1:02:05] Speaker 4: Please tell the people when the tour starts, how to
[1:02:06] Speaker 4: get tickets, how to watch a show, all the promotion.
[1:02:09] Speaker 1: The tour starts August 14th in Birmingham, Alabama. I believe
[1:02:13] Speaker 1: it's August 14th. Second week in August, whatever that first
[1:02:16] Speaker 1: Friday is, 14th or 15th. Birmingham, Alabama.
[1:02:19] Speaker 3: Charleston, South Carolina specifically. If you're listening, step up.
[1:02:23] Speaker 1: I ain't been in years. And at this pace, I'm
[1:02:25] Speaker 1: never coming. Everybody else is doing great. Even Portland. Uh,
[1:02:30] Speaker 1: but yeah, go to came on stage.com. Or if you
[1:02:33] Speaker 1: follow me on social media, click the link in my bio,
[1:02:35] Speaker 1: get some tickets. I'm not adding no more shows. If
[1:02:38] Speaker 1: it's sold out, search around. Uh, and if you can't
[1:02:41] Speaker 1: make it, it'll be on to be on my brother's
[1:02:43] Speaker 1: birthday as a special on February 21st, 2027.
[1:02:48] Speaker 5: All right, New York, September 5th. Make sure you pull up. Nah,
[1:02:50] Speaker 5: it's sold out.
[1:02:51] Speaker 1: It's sold out?
[1:02:52] Speaker 3: Sold out.
[1:02:52] Speaker 1: What's the venue? Gramercy Theater. Okay.
[1:02:55] Speaker 3: But I got y'all.
[1:02:56] Speaker 1: Yeah, I need to be there. I got y'all. Thank you.
[1:02:58] Speaker 1: I need it.
[1:02:59] Speaker 3: I got a few comps.
[1:03:00] Speaker 1: Oh, perfect.
[1:03:00] Speaker 7: I'm in.
[1:03:00] Speaker 1: You know what I'm saying? You got to have my
[1:03:02] Speaker 1: number for the comps. Everybody else in New York, Philly
[1:03:05] Speaker 1: is right down the street. They got to train that
[1:03:08] Speaker 1: hip hop. Ron over there.
[1:03:09] Speaker 4: Yeah.
[1:03:10] Speaker 1: You know, D.C., you know. But New York, they was
[1:03:13] Speaker 1: buying those tickets quick. So y'all are good.
[1:03:16] Speaker 5: Comedy City.
[1:03:17] Speaker 1: Yeah, it's a comedy city and they show love. Everybody else,
[1:03:19] Speaker 1: Philly is a great, beautiful American city. Brotherly love. Brotherly love.
[1:03:23] Speaker 1: All right, y'all.
[1:03:25] Speaker 4: We'll talk about you guys next week.
[1:03:26] Speaker 1: Peace.
[1:03:26] Speaker 5: Peace.

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