# The War Between Netflix & YouTube: How Podcasting & Content is Being Reshaped with Ian Schwartzman

An episode of [Earn Your Leisure](https://invisiblenetwork.ai/podcast/1450211392), 13 Jan 2026, 12 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/8dbc4f54-a337-4481-9ef2-b355012b0a3d/264d5c6c-d7aa-4753-9875-b3d10126fb55/audio.mp3?utm_source=Podcast&in_playlist=eac4c628-29cb-469a-b5c8-b355012b0a48

In this clip, Rashad Bilal, Troy Millings, and Ian Schwartzman dive deep into Netflix's recent $100M deal to bring IHeart podcasts—including hits like The Breakfast Club and shows from Joe and Jada—onto their platform. What does this mean for the future of creators, viewers, and the entire podcast industry? Hear Rashad Bilal break down a conversation with Charlemagne about how Netflix is challenging YouTube’s long-standing dominance over creators. The hosts debate whether Netflix’s move will truly shake things up, offering alternative options for content creators who’ve long been under YouTube’s thumb. Troy Millings analyzes Netflix’s strategy to compete with both YouTube and cable TV, highlighting how podcasting and vodcasting (video podcasts) have become crucial to premium content platforms. The conversation uncovers how major platforms are fighting for the most-viewed and most-listened-to content on the planet. The group explores the financial implications for creators and companies—revealing how platform deals can mean guaranteed money but also restrict creator control. They caution that some fans may lose access to their favorite shows as content moves behind Netflix’s walls. Ian Schwartzman brings valuable insights from recent industry conversations, describing how contracts have evolved to include video rights, and how newer creators may trade those rights for bigger checks, sometimes before realizing their true value. Whether you’re a creator, a business-minded viewer, or just fascinated by the seismic shifts in the entertainment landscape, this clip offers powerful commentary on why video rights matter, how platform monopolies are breaking, and what the next decade might hold for podcasts and vodcasts. *Key Topics Discussed:* • Netflix’s strategy to acquire podcast video content • The ongoing battle between YouTube and Netflix • How platform exclusivity impacts creators and fans • Contract negotiation shifts: the value of video rights • The financial motivations behind deals for creators Let us know in the comments: Will Netflix’s push into podcasting change how you watch and listen to your favorite content? Do you think creators are giving up too much? *#Netflix #Podcasting #YouTube #ContentCreators #BusinessNews #EntertainmentIndustry #BreakfastClub #IHeartRadio #JoeAndJada #StreamingWars #Monopoly #Vodcast #MediaIndustry* See omnystudio.com/listener for privacy information.

## Transcript

[0:01] Speaker 1: This episode is brought to you by P and C Bank.
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[0:42] Speaker 2: Let's talk about Netflix. Let's get into this conversation. So
[0:45] Speaker 2: Netflix shaking up the industry. They just signed Ihearts, some
[0:51] Speaker 2: of the iHeart podcasts.
[0:53] Speaker 3: Yes, Breakfast Club joined Jada like nineteen shows.
[0:56] Speaker 2: So I spoke to Charlamagne yesterday actually about this, Yeah,
[0:59] Speaker 2: and he had an interested in take on it.
[1:02] Speaker 3: What was his take?
[1:03] Speaker 4: His take was that it's beneficial.
[1:04] Speaker 2: You don't really know exactly how it's going to play out,
[1:07] Speaker 2: but it's beneficial from the standpoint that YouTube has been
[1:10] Speaker 2: taking advantage of creators for a long time and that
[1:12] Speaker 2: there's no alternative to YouTube. Netflix obviously a higher level
[1:17] Speaker 2: of production. So it's is it Traditionally Netflix showed like
[1:24] Speaker 2: you have to even if you're filming a documentary on Netflix,
[1:26] Speaker 2: to my understanding, it has to be done with a
[1:28] Speaker 2: certain level of camera. They're not going to even four K.
[1:32] Speaker 2: So YouTube, you could do anything. You can put anything on.
[1:34] Speaker 3: YouTube, yes, but but okay, so keep going.
[1:39] Speaker 2: So so he was just saying that he felt that,
[1:42] Speaker 2: like you said, it wasn't one hundred percent show of
[1:44] Speaker 2: like the total outcome, but he just feels like, Okay,
[1:46] Speaker 2: you know, Netflix is a it's a situation that could
[1:51] Speaker 2: potentially shake up the industry.
[1:54] Speaker 3: And add I agree with add.
[1:56] Speaker 2: More options better than having like a monopoly in a
[1:59] Speaker 2: sense as far as just YouTube control and all of
[2:02] Speaker 2: the content. And then I look at it from a
[2:03] Speaker 2: standpoint of like, obviously that's going to come with a
[2:06] Speaker 2: certain level of guarantees as far as money.
[2:08] Speaker 4: Going back to this situation, it also.
[2:12] Speaker 2: Some creators might be a little scared and nervous because
[2:15] Speaker 2: it's like me personally, I'm gonna be watching a lot
[2:17] Speaker 2: less breakfast club content, not because I don't like the
[2:20] Speaker 2: breakfast club but I'm not on Netflix that like I'm
[2:23] Speaker 2: on YouTube all day on my phone.
[2:25] Speaker 4: Right, Netflix is something I.
[2:27] Speaker 2: Have to actually take time, sit down on my couch
[2:29] Speaker 2: eleven o'clock at night, like the television, and I make
[2:32] Speaker 2: a conscious decision. I've never really watched Netflix on my
[2:35] Speaker 2: phone other if I download a documentary on a plane. Right,
[2:38] Speaker 2: But if I'm watching just a random interview, I'm in
[2:41] Speaker 2: the spur of the moment.
[2:41] Speaker 4: I just want to listen to it on my car.
[2:43] Speaker 5: You want to hit YouTube, get in, get out.
[2:45] Speaker 2: But Netflix also, I mean, you know, they have shows
[2:49] Speaker 2: that have billion Diddy documentary I was like billions of
[2:51] Speaker 2: streams already in a couple of weeks. So they've pushed
[2:53] Speaker 2: it to their audience too, so they things can go
[2:56] Speaker 2: viral on Netflix as well.
[2:57] Speaker 3: Things do.
[2:59] Speaker 2: Okay, Netflix coming into podcast industry you talked about it
[3:04] Speaker 2: is kind of reminiscent of something that happened a couple
[3:07] Speaker 2: of years ago.
[3:07] Speaker 4: So let's have this conversation.
[3:09] Speaker 5: Sure, I think Netflix and YouTube were at war. Podcasting
[3:16] Speaker 5: changed the habits of listenership and viewership. Netflix and YouTube
[3:27] Speaker 5: we are at war with cable television viewers and podcast
[3:34] Speaker 5: listenership across all DSPs. Vodcasts, which are the video side
[3:39] Speaker 5: of the podcasts, are becoming so relevant and so imperative
[3:46] Speaker 5: to premium platforms that without it, all you have are
[3:52] Speaker 5: ten to twelve episode programmatic shows like Ozark, and those
[3:57] Speaker 5: take six months two years to make, and then after
[4:01] Speaker 5: three days of being out, what are people watching? What
[4:05] Speaker 5: they've realized is what we've been saying for a long time.
[4:09] Speaker 5: We're putting out two episodes a week, three hours each.
[4:11] Speaker 5: We're giving this is just publicly, so the Joe Budden
[4:14] Speaker 5: podcast gives you six hours of free public and then
[4:17] Speaker 5: another six to eight hours paywalled, so we're talking about
[4:22] Speaker 5: between twelve and twenty hours a week.
[4:24] Speaker 3: We own the market share.
[4:28] Speaker 5: Netflix looks now and goes what Spotify did back in
[4:31] Speaker 5: twenty eighteen. Holy shit, we're paying the labels all this
[4:34] Speaker 5: money for the music licenses we have. But what if
[4:38] Speaker 5: we enter the podcast market space and don't have to
[4:42] Speaker 5: pay the labels their share because we're doing original audio
[4:48] Speaker 5: with podcasts.
[4:49] Speaker 4: That means.
[4:51] Speaker 5: We don't have to pay the labels. We can collect
[4:54] Speaker 5: profits every quarter, which means our stockholders will invest more
[4:58] Speaker 5: money because they'll get a bigger differ.
[5:00] Speaker 3: Then I think.
[5:03] Speaker 5: The war is starting not only between YouTube and and Netflix,
[5:10] Speaker 5: but it's YouTube and Netflix trying to figure out how
[5:14] Speaker 5: to take over the most listened to and watch content
[5:18] Speaker 5: in the world, which is podcasting. This goes back to
[5:23] Speaker 5: my vision for what my daughter is going to do
[5:26] Speaker 5: for her first job. They're betting ten years down the
[5:29] Speaker 5: line right now. They don't give a fuck what show.
[5:31] Speaker 5: This is Netflix. They don't care what works and what doesn't.
[5:34] Speaker 5: That's why they're not negotiating with individual shows right now.
[5:39] Speaker 4: Now.
[5:39] Speaker 5: I don't know what your conversation with Charloe Man was,
[5:41] Speaker 5: but he didn't negotiate that deal with Netflix, right.
[5:46] Speaker 4: iHeart, it was I Heart.
[5:48] Speaker 6: It was saying iHeart the beneficiary. It was the sweet
[5:51] Speaker 6: of iHeart podcast keyword, it's a sweet. iHeart was approached
[5:57] Speaker 6: by Netflix. And now I'm I'm speculating.
[6:00] Speaker 5: I don't really know if this is how it works,
[6:01] Speaker 5: but I'm using my better judgment. iHeart was approached by Netflix.
[6:07] Speaker 5: Netflix came up with a really beneficial situation for iHeart
[6:13] Speaker 5: to take their vodcasts and put them on a platform
[6:18] Speaker 5: like Netflix, not one at a time, a suite of them,
[6:23] Speaker 5: and we just saw this recently happen with a competitor, Spotify,
[6:27] Speaker 5: Bill Simmons and The Ringer. They announced fourteen of I'm
[6:31] Speaker 5: paraphrasing fourteen of his shows. We're going to be the
[6:35] Speaker 5: first offerings from Spotify to Netflix for their partnership with Netflix.
[6:42] Speaker 5: And my first thought was, didn't they buy The Ringer
[6:45] Speaker 5: from Bill Simmons? So that means Bill Simmons didn't negotiate
[6:50] Speaker 5: with Netflix. I'm sure he's pretty angry right now. I'm
[6:53] Speaker 5: sure Spotify gets all the upside of the Netflix deal.
[6:58] Speaker 5: I'm sure iHeart gets all the upside of the iHeart
[7:02] Speaker 5: situation with all their shows and so what they're doing.
[7:06] Speaker 2: But iHeart doesn't own We talked about this downstairs. Breakfast
[7:10] Speaker 2: club is different because that's the iHeart entity. The individual
[7:14] Speaker 2: shows I don't notice for certain, but I know it.
[7:18] Speaker 3: What shows are you referencing?
[7:19] Speaker 5: Just give me a couple, Joe and Jada, they own
[7:22] Speaker 5: their own show.
[7:23] Speaker 3: They don't, I'm asking. Yeah, So it's it's interesting.
[7:26] Speaker 1: Well, you know, I don't know, only because I was
[7:30] Speaker 1: on the phone with iHeart yesterday. I was literally tell me,
[7:33] Speaker 1: I'm because I'm just expect for so a lot of
[7:36] Speaker 1: what's changed is that what you're talking about is a one
[7:38] Speaker 1: hundred percent correct. When podcasting started, it was just the
[7:41] Speaker 1: audio experience, and then a lot of shows we had
[7:45] Speaker 1: we started with it became a video experience. In the
[7:48] Speaker 1: original contracts, there is nothing for the video, right, those
[7:51] Speaker 1: are old, old school contracts. So now they've actually started
[7:54] Speaker 1: putting language language. This guy's good YouTube rights inside of
[7:59] Speaker 1: the lange which of their contract or video rights or
[8:01] Speaker 1: video rights. So now if you signed a deal.
[8:05] Speaker 5: Like if I'm Joe and Jada in twenty twenty four,
[8:07] Speaker 5: i start my podcast, do you think I don't.
[8:10] Speaker 3: Know who they have a deal with, but they have it, right,
[8:12] Speaker 3: I don't know. Yeah, let's just say they have a
[8:13] Speaker 3: deal with some network.
[8:15] Speaker 5: Do you think that their deal didn't include video rights
[8:18] Speaker 5: in twenty twenty four?
[8:19] Speaker 1: And I'm sure it did, because the language has changed,
[8:22] Speaker 1: even in negotiating contracts, and even with us, like in
[8:25] Speaker 1: our contracts, it was like, what's the matter, No, it's.
[8:28] Speaker 3: Real, these are real conversations.
[8:30] Speaker 1: It was like, look, not something that we're interested in, right,
[8:33] Speaker 1: because we built this independently, right of course, and so
[8:36] Speaker 1: most people don't have a video component of their pocket
[8:41] Speaker 1: today's they do labels know that, labels.
[8:43] Speaker 3: Being the powers of the corporations.
[8:46] Speaker 1: And so now it's in the contract, yes, right, so
[8:49] Speaker 1: they'll throw a little bit more money in it.
[8:50] Speaker 2: And when you say stand it, oh, let's not just yeah,
[8:53] Speaker 2: because we can't do that.
[8:55] Speaker 3: What's the matter You afraid of offending somebody? What can't
[8:58] Speaker 3: we do? What is going on here?
[9:01] Speaker 1: Anyone's contract saying that iHeart and the Spotify's of the
[9:05] Speaker 1: world offering.
[9:05] Speaker 2: Now I'm saying for us, we've never given up any
[9:09] Speaker 2: level of a video at all. So I just said,
[9:12] Speaker 2: but I know that there's other people eighty five South
[9:14] Speaker 2: they never gave up their video.
[9:16] Speaker 1: But so now think about when did they start. They
[9:19] Speaker 1: started along a long time exactly. I'm talking about the
[9:21] Speaker 1: new work.
[9:22] Speaker 2: Content people that's coming into the game right now in
[9:24] Speaker 2: the past three or four that they're signing deals off
[9:26] Speaker 2: the rip.
[9:27] Speaker 3: Yes, yes, that's giving up No.
[9:29] Speaker 5: No, no, stop, don't ask the questions. So now we're
[9:31] Speaker 5: now we're gonna now we're gonna sound crazy. You're not
[9:34] Speaker 5: gonna do this with me. Yes, they are giving up
[9:37] Speaker 5: their video rights.
[9:38] Speaker 4: Off the off the risk.
[9:39] Speaker 3: Yes, they don't have any yet. No, because they want
[9:41] Speaker 3: a bigger check.
[9:42] Speaker 1: That's that part too, And they haven't even experienced what
[9:45] Speaker 1: it is to be.
[9:46] Speaker 2: But they know that they're gonna. It's not like YouTube
[9:48] Speaker 2: is a secret at this point. They know that video
[9:52] Speaker 2: is a major part. Probably more people might even watch
[9:54] Speaker 2: the video than they listen to the audio.
[9:55] Speaker 3: That is a fact. Well who knows it better?
[9:58] Speaker 1: They know, like you said, they're looking at it's the
[10:00] Speaker 1: same thing that you said earlier. If they offer you
[10:02] Speaker 1: one point two and master Pizzo is just thirty years ago,
[10:05] Speaker 1: if they offered me one, I must be worth a hundred.
[10:07] Speaker 3: There you go.
[10:07] Speaker 1: They know if they offer you two million or ten
[10:10] Speaker 1: million for your video rights and your audio rights, they
[10:12] Speaker 1: know they're gonna make thirty off of it, right.
[10:14] Speaker 5: Because no one's investing to get their money back.
[10:16] Speaker 3: Right, They're investing to make the profit. There's a margin, earners.
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