# Shattering Taboos: Joanna Griffiths on the Business of Period Underwear and Perimenopause

An episode of [The Motherly Podcast](https://invisiblenetwork.ai/podcast/1449924733), 9 Nov 2023, 36 min.

Audio: https://sphinx.acast.com/p/open/s/6493182e810398001135b8c5/e/654ab53884df860012faba9f/media.mp3

In this episode, Liz speaks with Joanna Griffiths, mom of three, and President and Founder of Knix. After normalizing leak-proof underwear, Knix is now on a mission to shine a light on the “invisible” chapter of menopause, with their new video “The Invisible Period.” In this episode, Joanna talks about why it is so important to normalize conversations around perimenopause. She also gets candid about the barriers she had to break as a women founder pitching male investors with a product they didn’t initially understand and the joys and struggles of motherhood. Hosted on Acast. See acast.com/privacy for more information.

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