# How Jesse Itzler Survived Living w/ David Goggins & Pulled a Billionaire Wife By Eating Fruit

An episode of [Impaulsive with Logan Paul](https://invisiblenetwork.ai/podcast/1442164847), 25 Feb 2025, 1 h 13 min.

Audio: https://podtrac.com/pts/redirect.mp3/pscrb.fm/rss/p/mgln.ai/e/441/claritaspod.com/measure/prfx.byspotify.com/e/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/acd3f8a1-3824-4e5f-ab92-b4b300f0cf57/9adc8d4b-b6b8-4a3d-9ce0-b4b30125d69d/audio.mp3?utm_source=Podcast&in_playlist=f4ff3c4f-5606-4c61-9c5a-b4b300f0cf7a

Innovative entrepreneur Jesse Itzler joins the boys to discuss being roommates with David Goggins, owning the Atlanta Hawks, founding Zico Coconut Water & Marquis Jets, Top 2 billionaire habits, discovering 50 Cent, spending $320,000 to hangout with Jay-Z, how to live with no regrets, #1 tip for college students, isolating himself with Monks, his wife being worth $1.2 Billion & more… SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/impaulsive Buy A Big A## Calendar for 20% off (Promo Code: PAUL20): https://jesseitzler.com/discount/Paul20?redirect=%2Fcollections%2Fbig-a-calendar-2025 Watch Previous (Michael Cole on Vince McMahon VS Triple H, Logan Paul SUING Jey Uso, Tiffy Time CANCELLED) ► https://www.youtube.com/watch?v=LYpGuRuar84&t=323s ADD US ON: INSTAGRAM: https://www.instagram.com/impaulsiveshow/ Timestamps: 0:00 Welcome Jesse Itzler! 💥 3:20 Joe Rogan Podcast! 🎙️ 5:04 Wife’s $1.2B Net Worth (Spanx) 💰 8:29 ‘I Found A Safe In A Book…’(CRAZY STORY) 😱 14:35 Living with David Goggins & Monks! 🥵 20:40 How To Live with NO REGRETS! 👊 27:09 How To Live Like A Billionaire 💸 33:07 Is College A WASTE of Time & Money? 👨🏫 40:25 Only Eating Fruit Until Noon 🍎 41:04 #1 Habit By Billionaires 💵 47:04 How To Overcome Change Δ 48:40 Should You Wake Up Early? 😴 52:12 Should You Prioritize WORK or LIFE Experiences? 👨🏻💻 57:01 Should You Limit Screen Time for Kids? 👦🏻 59:44 Why Gambling Is A BAD Addiction! 🎰 1:01:59 Spending $320,000 to Hangout w/ Jay-Z! ⚾️ 1:04:00 Discovering 50 Cent & Managing Run-DMC! 🎤 1:06:12 PRIME Vs.. 💦 1:07:01 Intimidated By His RICH WIFE? 🤑❤️ 1:10:37 Owning The Atlanta Hawks! 🏀 PLEASE NOTE Impaulsive is a significant break from the typical content viewers have come to expect from the vlog channel & we could not be more proud and excited to watch this unfold and grow. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only. See omnystudio.com/listener for privacy information.

## Transcript

[0:00] Speaker 1: You seem to have relentless hustle, 100-mile marathons, your shins
[0:05] Speaker 1: are breaking, you're duct taping your shoes together. How much
[0:07] Speaker 1: of your will was forged by you living with David Goggins?
[0:10] Speaker 2: They don't know me, son!
[0:11] Speaker 3: I just wanted some of whatever he had, so I
[0:13] Speaker 3: asked him to come stay with my family and I.
[0:15] Speaker 4: My biggest takeaway from it was, what's it like owning
[0:17] Speaker 4: a sports team?
[0:18] Speaker 2: So fun. But does it ever... No.
[0:20] Speaker 4: Whatever you're gonna say, no, it never gets old.
[0:22] Speaker 2: Your wife, founder of Spanx.
[0:24] Speaker 1: Selling it for north of a billion bucks. Lack of
[0:26] Speaker 1: better verbiage is not like a.
[0:27] Speaker 2: Measuring contest?
[0:28] Speaker 3: No. My wife is way more successful than me. Both
[0:31] Speaker 3: my parents passed away recently. Halfway through going through 3,000 books,
[0:35] Speaker 3: my brother called me.
[0:35] Speaker 2: He's like, we have a situation. I'm like, what? It
[0:37] Speaker 2: wasn't a book. It was hollow. It was a... Oh,
[0:40] Speaker 2: my God.
[0:40] Speaker 3: You know, I lived on a monastery with eight monks
[0:42] Speaker 3: that had been there for 50 years.
[0:44] Speaker 2: How did an average day there compare to an average
[0:46] Speaker 2: day with Goggins?
[0:47] Speaker 1: Ha!
[0:47] Speaker 3: Very different. Working with this kid, Curtis, who was a boxer.
[0:50] Speaker 3: He wanted to learn some business and interned for a
[0:52] Speaker 3: year and a half. Helped me write songs for Steam Songs,
[0:55] Speaker 3: and then he became 50 Cent.
[0:56] Speaker 2: Wow.
[0:56] Speaker 3: So when I had this company called Marquee Jet, we
[0:58] Speaker 3: flew the who's who of pop culture at the time.
[1:00] Speaker 4: The best athletes, the best entrepreneurs, the best CEOs. I
[1:03] Speaker 4: was obsessed with their habits.
[1:05] Speaker 3: The one thing that completely changed the trajectory of my
[1:08] Speaker 3: life was music.
[1:18] Speaker 2: You playing fantasy?
[1:19] Speaker 4: I was playing, yeah. I've been in the same fantasy
[1:20] Speaker 4: league for- No way. You guys have cash prizes, I bet.
[1:23] Speaker 2: We do. I have a crazy league. How much?
[1:25] Speaker 4: How much cash prize?
[1:26] Speaker 2: I don't want to tell you. Come on. I don't
[1:28] Speaker 2: want to tell you. It's legit. Yeah?
[1:32] Speaker 1: Yeah.
[1:33] Speaker 2: Come on, Jesse. How much are you guys playing for
[1:35] Speaker 2: in fantasy? Like an amount that's kind of illegal? I mean,
[1:39] Speaker 2: I'd assume so. Who's in it? Who's in it? It's
[1:45] Speaker 2: a killer league, man. Who's in it? Oh my God. Yeah. Uh,
[1:50] Speaker 2: how do you guys draft?
[1:51] Speaker 3: We have a ping pong ball system and then to
[1:55] Speaker 3: pick the order. And then we draft that someone's house
[1:59] Speaker 3: every year.
[1:59] Speaker 2: We rotate it. You guys all go to this.
[2:00] Speaker 1: Yeah.
[2:01] Speaker 2: Oh my God. Yeah. It's amazing.
[2:02] Speaker 4: Oh, that's gotta be, I think this is like year
[2:04] Speaker 4: 16 or 17.
[2:04] Speaker 3: Oh way. I lost in the championship this year. So
[2:08] Speaker 3: you're bringing up a sore spot. You lost in the championship.
[2:11] Speaker 2: Yeah. Are we, are we rolling by the way? And
[2:15] Speaker 2: we have been rolling. That's so interesting. Yeah.
[2:18] Speaker 1: I stopped playing fantasy because I was like a bit
[2:22] Speaker 1: of a time suck. I'd watch the games and I'd
[2:25] Speaker 1: be like betting on the players, hoping they'd do well,
[2:28] Speaker 1: and I'd just get frustrated when they wouldn't.
[2:30] Speaker 2: And then when they would, now I'm just glued. Have
[2:32] Speaker 2: you tried regular gambling instead? Like more casino-based? Yeah, so
[2:37] Speaker 2: he's an addict and he has a different way from
[2:38] Speaker 2: drugs to now. Yeah, he's not lying. Do you gamble
[2:42] Speaker 2: a lot? I love gambling. Still? It makes me very happy.
[2:45] Speaker 3: Yeah.
[2:47] Speaker 2: It's dangerous, man. No, I don't gamble. I do sports better.
[2:51] Speaker 2: That's not gambling. It's skill-based. That's investing. It's skill-based. Mr. Ritzler,
[2:57] Speaker 2: it's skill-based.
[2:57] Speaker 1: Okay, okay.
[2:58] Speaker 2: You're right. You're right. Jesse, you use headphones? I can
[3:01] Speaker 2: if you guys want me to. I'm sounding a little hollow, too. Yeah,
[3:04] Speaker 2: throw some headphones on. Can I get the volume up
[3:05] Speaker 2: a little bit? They're right behind you.
[3:08] Speaker 1: Cool well how are you how are yours mine are
[3:10] Speaker 1: really good your sound is good yeah it's my it's my.
[3:14] Speaker 2: Voice too that's not check check check.
[3:16] Speaker 1: Check check a whole different world here yeah it's cool
[3:19] Speaker 1: right yes it's nice.
[3:20] Speaker 2: Man you're no stranger to the studio.
[3:22] Speaker 1: No i love it i love a good headphone yeah
[3:24] Speaker 1: volume is good perfect let's run it have you been
[3:26] Speaker 1: on joe rogan i have and you've done everything jesse
[3:30] Speaker 1: I have a while ago. What an honor to have
[3:32] Speaker 1: you on our podcast in your own house.
[3:34] Speaker 2: I feel the same way, man. Welcome.
[3:36] Speaker 4: Thanks for inviting yourself. Yeah.
[3:38] Speaker 2: What a beautiful place. Stunning.
[3:41] Speaker 1: Yeah.
[3:41] Speaker 2: Atlanta. Wow. Hotlanta.
[3:44] Speaker 3: Yes.
[3:45] Speaker 1: They were telling me it was, I said, it's Hotlanta
[3:47] Speaker 1: because it's so hot. And the sun was beating on
[3:49] Speaker 1: my skin. And he's telling me it's not called, that's
[3:51] Speaker 1: not why it's called.
[3:52] Speaker 2: That's not why it's called that. It's 47 degrees out.
[3:54] Speaker 2: It's going to snow today. If he doesn't close this door,
[3:56] Speaker 2: I'm going to get frostbite. My arm's going to fall off. Hotlanta.
[4:00] Speaker 2: It's called Hotlanta because of the women at Magic City,
[4:04] Speaker 2: the exotic dancers, we'll call them on the show, as
[4:07] Speaker 2: well as the overall vibes are hot here. It's just
[4:11] Speaker 2: a hot place. I like both those reasons. Well, unfortunately,
[4:15] Speaker 2: you are going to have to pick one.
[4:16] Speaker 3: Yeah, well, I'm a New Yorker, so I've been here
[4:19] Speaker 3: for like 11 years, so I wasn't part of the
[4:22] Speaker 3: process of I fell into Hotlanta, but I think it's
[4:26] Speaker 3: a combo. I would say it's... mostly weather, but equally,
[4:31] Speaker 3: you know, good looking women and the vibes. So I
[4:33] Speaker 3: think you guys nailed it.
[4:34] Speaker 1: So Jesse, man, you're a lot of things, a multi
[4:38] Speaker 1: hyphenate to say the least.
[4:39] Speaker 2: And I feel like I relate to you.
[4:42] Speaker 1: And I'm one of the people who like religiously follows
[4:44] Speaker 1: your posts on Instagram, because I love that you were
[4:47] Speaker 1: a creative first, you know, you were this rapper, you
[4:51] Speaker 1: created the theme song for the New York Knicks, among
[4:54] Speaker 1: other bangers.
[4:56] Speaker 2: College Girls Are Easy, for example. Listened to that one
[4:58] Speaker 2: this morning. Wow. And then you networked. You hustled.
[5:05] Speaker 1: You became this ultra successful businessman and now family man.
[5:10] Speaker 1: Your wife, founder of Spanx, multi-billion dollar company.
[5:16] Speaker 2: Well, let's get that figure correct too. Because you did
[5:19] Speaker 2: subtract 800 million earlier and she's going to feel extremely
[5:23] Speaker 2: disrespected by what you said. How much is Spanx valued at? Uh,
[5:26] Speaker 2: she sold the majority share for a billion too. So
[5:32] Speaker 2: that was a couple of years ago though. So respect
[5:34] Speaker 2: to her. While we're on that topic, do you want
[5:36] Speaker 2: to hear a funny crossover situation here? Yeah. So I
[5:41] Speaker 2: met Logan through a company called Love Sack through a
[5:44] Speaker 2: man by the name of Sean Nelson.
[5:47] Speaker 4: By the way, Sean Nelson is a nasty, nasty wakeboarder.
[5:52] Speaker 2: Oh, he's really good. I didn't know where you were
[5:54] Speaker 2: going to go with that. Insane. Yeah, he's really good.
[5:57] Speaker 2: But funny for the audience and for you, right? Like
[6:00] Speaker 2: he won Rebel Billionaire on the season that Sarah took second. Yeah.
[6:04] Speaker 2: So they were on the show with Richard Branson. Yeah,
[6:06] Speaker 2: they're good friends. And they're friends. Great friends. And she obviously–
[6:10] Speaker 2: I think Branson gave her $ 750, right? Yeah. And Sean
[6:14] Speaker 2: got a million. Yeah. And then Love Sack's successful, but
[6:16] Speaker 2: Spanx is like Uber. Yeah.
[6:19] Speaker 3: So that was a show that Branson had that was
[6:21] Speaker 3: like his version of The Apprentice.
[6:23] Speaker 2: Yeah.
[6:23] Speaker 3: Where he had these entrepreneurs on and they had to
[6:25] Speaker 3: do like crazy, craziest shit.
[6:27] Speaker 2: Go down the side of a building. Insane.
[6:29] Speaker 1: And the two finalists were Sean and my wife. That's
[6:32] Speaker 1: actually crazy.
[6:34] Speaker 2: And he won.
[6:35] Speaker 3: But it was so close that Richard helped fund some of–
[6:39] Speaker 3: Sarah's foundation and stuff, which.
[6:41] Speaker 2: Is really cool. Sean entered for the beanbags and he won. Yeah.
[6:45] Speaker 3: Yeah.
[6:45] Speaker 2: At the time it was just that it was prior. Yeah.
[6:48] Speaker 2: That's wild. Really good guy. Crazy.
[6:51] Speaker 4: I love that you guys are here, man.
[6:53] Speaker 2: It's really cool.
[6:54] Speaker 1: No, there's, there's a lot to learn from you. Uh,
[6:56] Speaker 1: you were in Puerto Rico, you have a house there
[6:59] Speaker 1: and we got dinner.
[7:00] Speaker 2: Yeah. And that was cool.
[7:01] Speaker 1: And it was so cool to just sit with you
[7:02] Speaker 1: and your family and ask you questions about how to
[7:04] Speaker 1: raise like successful kids.
[7:05] Speaker 2: Yep.
[7:06] Speaker 1: Um, coming from a successful household. And man, I just
[7:10] Speaker 1: think there's, I just think there's so much, you're one
[7:12] Speaker 1: of those people that don't so much knowledge to pull
[7:15] Speaker 1: from you.
[7:15] Speaker 2: So that's what I want to try to do this podcast.
[7:16] Speaker 2: Do it.
[7:17] Speaker 1: Number one, I want to ask you just about your
[7:19] Speaker 1: mindset in general, because the first conversation we had, it
[7:22] Speaker 1: was when my brother was fighting Ben Askren here in Atlanta.
[7:26] Speaker 1: And someone's like, yeah, this guy runs like really far.
[7:28] Speaker 1: And I was like, how far could he really be running?
[7:32] Speaker 1: And so I asked you, I was like, how far
[7:33] Speaker 1: do you run, man? You go, far i said give
[7:36] Speaker 1: me a number you're like it's really far and then
[7:38] Speaker 1: i find out you're running like 100 mile triple marathons
[7:44] Speaker 1: in 24 hours like your shins are breaking your duct
[7:47] Speaker 1: tape and your shoes together and you seem to have
[7:50] Speaker 1: this just relentless hustle is that because you're from new york.
[7:56] Speaker 3: Listen I think growing up in New York was a
[7:59] Speaker 3: huge plus for me. It was a gift that I
[8:01] Speaker 3: had nothing to do with where I was raised, when
[8:03] Speaker 3: I was raised, coming up in the 80s, like different era, pre-technology,
[8:08] Speaker 3: go outside all the time. And who I was raised
[8:12] Speaker 3: by was the biggest factor. My dad owned the plumbing
[8:16] Speaker 3: supply house, worked six and a half days a week,
[8:19] Speaker 3: but showed up for everything. And my parents gave me
[8:22] Speaker 3: a really long leash and allowed me to try a
[8:24] Speaker 3: lot of things as a kid. And were just super encouraging.
[8:28] Speaker 3: And I had nothing to do with that. But I'll
[8:30] Speaker 3: share a crazy thing with you guys, man. Just to
[8:32] Speaker 3: talk about that mindset. Last year, I was on Instagram.
[8:37] Speaker 3: And I saw a post that said, these are 50
[8:40] Speaker 3: books everybody in the world should read. So I was like, man,
[8:44] Speaker 3: I'm ordering all 50 of those books. I'm going to
[8:47] Speaker 3: be fucking Jason Bourne. I'm going to read every book.
[8:49] Speaker 3: I'm going to know everything. I order all 50 books.
[8:52] Speaker 3: Amazon's coming every day. 10 books, 5 books, 4 books.
[8:55] Speaker 3: And this year, at the end of the year, I'm
[8:57] Speaker 3: taking inventory on my goals from last year. Of the
[8:59] Speaker 3: 50 books, I read zero. But I read one book
[9:04] Speaker 3: last year. I'll share with you. Give me 30 seconds.
[9:07] Speaker 3: So it's this story. It's a true story. It's the
[9:10] Speaker 3: story of a family from Russia, a true story, 120
[9:14] Speaker 3: years ago. And they were so poor that of the
[9:18] Speaker 3: 12 kids that were born, six died before the age
[9:20] Speaker 3: of two because they had no money to like medically.
[9:23] Speaker 3: So six kids of the 12 survived. The dad moves
[9:26] Speaker 3: to the States and sends one for one for the
[9:28] Speaker 3: six kids to come. The youngest kid, the last one
[9:32] Speaker 3: to come, gets lice before he can get on the boat.
[9:35] Speaker 2: They don't let him on.
[9:35] Speaker 3: They tar his head. They burn his frigging scalp to
[9:39] Speaker 3: get rid of it. He finally heals, bruised, comes over,
[9:43] Speaker 3: gets enlisted into the US Army for World War I.
[9:48] Speaker 3: In fighting in action, he gets mustard gassed. He's missing
[9:51] Speaker 3: in action. They find him in a hospital. give him
[9:54] Speaker 3: a medical discharge, and he comes back to this country,
[9:58] Speaker 3: meets a woman, marries her, her and has three kids,
[10:01] Speaker 3: two girls and a boy. The boy is my dad.
[10:05] Speaker 2: No way. Oh my God. No way.
[10:07] Speaker 3: I'm one generation removed from my grandfather who came across,
[10:12] Speaker 3: got tarred, went through all this stuff. So when like
[10:15] Speaker 3: you talk about like running, doing stuff like that, I
[10:19] Speaker 3: just go back to what my family went through and
[10:22] Speaker 3: it's like nothing, man. It's like, you know, so you
[10:24] Speaker 3: got to, yeah, it's very important for me to have
[10:26] Speaker 3: something that like, you know, yes, you're in this house
[10:29] Speaker 3: and there's all this stuff.
[10:29] Speaker 2: It's amazing.
[10:30] Speaker 3: But, you know, it started with a family in, you know,
[10:36] Speaker 3: that came overseas. So it's just a wild story, man.
[10:39] Speaker 3: I read that book last year. And knowing that.
[10:42] Speaker 2: Not knowing.
[10:43] Speaker 4: I found the book. When my parents died.
[10:46] Speaker 2: No, no, no, no, no, no. Sorry. Yes. You read
[10:49] Speaker 2: this book not knowing.
[10:51] Speaker 3: My grandfather wrote that book in 1974 about his life.
[10:55] Speaker 4: I had no idea of the entire history of it.
[10:58] Speaker 2: Sorry, how did you come across the book?
[11:01] Speaker 3: In the most insane way you could ever imagine. Bro,
[11:04] Speaker 3: this is serendipitous. Can I tell another 30 second story?
[11:08] Speaker 3: Get your show. So my parents, both my parents passed
[11:11] Speaker 3: away recently, fairly recently. And when you guys are fortunate,
[11:15] Speaker 3: both your parents are alive. So when your parents die,
[11:18] Speaker 3: I have my parents' house. My sister and my brother
[11:22] Speaker 3: and I decided we were going to sell their house.
[11:24] Speaker 3: There's 90 years of belongings in the house. There's everything
[11:28] Speaker 3: that they've collected. There's silverware. There's mirrors. There's couches. There's
[11:33] Speaker 3: everything that's to go because you sold the house. So
[11:35] Speaker 3: there's 90 years of possessions. What happens is you bring
[11:38] Speaker 3: in an estate guy and he's like, Do you want
[11:40] Speaker 3: to keep this or donate it or sell it? Okay,
[11:41] Speaker 3: sell it. I'll give you a hundred bucks for it.
[11:43] Speaker 3: Donate it goes here. Get rid of it goes here.
[11:45] Speaker 3: They go through the whole house. They get all the
[11:47] Speaker 3: way down.
[11:48] Speaker 2: To the books. You guys won't fucking believe this, man.
[11:50] Speaker 2: You won't believe this.
[11:51] Speaker 4: They have, my mom has 3000 books.
[11:54] Speaker 2: I'm in Atlanta.
[11:55] Speaker 4: They're doing this in Florida.
[11:57] Speaker 3: Halfway through going through 3000 books because they're marking each
[12:00] Speaker 3: one $ 2 a dollar.
[12:02] Speaker 4: My brother calls me. He's like, we have a situation.
[12:04] Speaker 2: I'm like, what?
[12:05] Speaker 3: He's like, the guy with the books just handed me
[12:08] Speaker 3: a book that mom had, but in the middle of
[12:10] Speaker 3: the book, it wasn't a book.
[12:11] Speaker 2: It was hollow. It was a safe.
[12:13] Speaker 3: This is a swear to God story. It's a safe.
[12:16] Speaker 3: It's a hollow book. I'm like, well, what's in it?
[12:20] Speaker 3: He goes, well, there's old credit cards from 30 years ago.
[12:23] Speaker 3: There's some cash and there's a note. I go, what
[12:27] Speaker 3: does the note say? It says, um, This is a
[12:30] Speaker 3: combination to a safe. Here's the address. If anything happens
[12:33] Speaker 3: to me, get all the contents out of it. You're
[12:35] Speaker 3: the only one that has this note. I'm like, my
[12:39] Speaker 3: brother's like, I think mom left us Apple stock at
[12:42] Speaker 3: a dollar. Like I'm freaking out. I go, what's the
[12:45] Speaker 3: address on the envelope? So he gives me the address.
[12:49] Speaker 3: It's my summer home in Connecticut, a home I've had
[12:51] Speaker 3: for 30 years. I'm happen to be going that coming
[12:55] Speaker 3: weekend for a labor day or whatever. I open up
[12:57] Speaker 3: the safe and in the safe, is some miscellaneous things
[13:01] Speaker 3: and this book.
[13:02] Speaker 2: Oh my God. Is that insane? That's insane. Insane. Any
[13:07] Speaker 2: directions or inferred directions of what you were supposed to
[13:11] Speaker 2: do with this book? It was just this autobiography.
[13:14] Speaker 3: I mean, there's other stuff in the state, but it
[13:15] Speaker 3: was this autobiography that my dad or my mom wanted
[13:18] Speaker 3: to make sure that we had.
[13:20] Speaker 2: Continue being passed on.
[13:21] Speaker 3: And the first line of it is, my grandfather wrote it.
[13:25] Speaker 3: He's like, it says, I wrote this autobiography. I wrote
[13:29] Speaker 3: this autobiography for no monetary gain. It's for generations to come.
[13:34] Speaker 3: So they know our story. And I love that, you know,
[13:37] Speaker 3: because we always think about everything about money, money, money.
[13:41] Speaker 3: And like, nah, man, he wrote this. I'm going to
[13:43] Speaker 3: give you guys like the history of how I came
[13:46] Speaker 3: up and my whole journey.
[13:48] Speaker 2: It's 54 pages. And I'm assuming it's a one of one.
[13:51] Speaker 2: It's a one-on-one for sure. Is it written in? It's typed.
[13:54] Speaker 2: Is it typed in? It must've took them a fucking
[13:56] Speaker 2: year to type it. Is it in English, Russian, Hebrew?
[13:59] Speaker 3: English, English.
[14:00] Speaker 2: Got it. Yeah. That is insane.
[14:02] Speaker 4: Would you ever publish it?
[14:03] Speaker 2: No, because you didn't want them. I don't know.
[14:06] Speaker 4: It's like, it's only, and there's, it's filled with life lessons.
[14:10] Speaker 2: Like it's fucking nutso. It's filled with these.
[14:13] Speaker 4: Life, like subtle, like life lessons.
[14:15] Speaker 2: It's wild. I mean, Jesse, this, I mean, it's in
[14:19] Speaker 2: your blood. You know, partially. Yeah.
[14:23] Speaker 3: I mean, it just, I'm always reminded of that. You know,
[14:26] Speaker 3: my dad was like, he was a pretty, had a
[14:28] Speaker 3: really interesting life too.
[14:32] Speaker 2: Grew up in Brooklyn, you know.
[14:35] Speaker 3: But what I love about the ultra running is I'm
[14:37] Speaker 3: not a great athlete. I like playing sports. I'm competitive.
[14:41] Speaker 3: But I went to watch a 100 mile run years ago.
[14:45] Speaker 3: Like when endurance running first started, I went to like
[14:49] Speaker 3: one of the first.
[14:50] Speaker 2: Ultra runs ever.
[14:51] Speaker 3: And I'm looking at the people finishing the race and
[14:55] Speaker 3: they didn't look like they were insanely fit. You know,
[14:58] Speaker 3: you would think like a guy's going to run a
[14:59] Speaker 3: hundred miles. He looks like, you know, Goggins or this,
[15:02] Speaker 3: but like most of the people that were finishing it
[15:04] Speaker 3: were like, they weren't really athletic looking or even that strong.
[15:08] Speaker 3: What I realized was what they did have was will.
[15:12] Speaker 3: And I'm like, man, I want to compete in this.
[15:15] Speaker 3: It takes away speed. And it's just about will. Let
[15:18] Speaker 3: me test my will. And that's how I got into
[15:20] Speaker 3: the sport.
[15:21] Speaker 1: How much of your will was forged by you living
[15:23] Speaker 1: with David Goggins?
[15:25] Speaker 3: You know, that was an amazing chapter of my life.
[15:28] Speaker 3: I was already like in my forties at the time.
[15:31] Speaker 3: So I'd already gone through, you know, businesses that work,
[15:35] Speaker 3: businesses that fail, but I learned so much from, they
[15:38] Speaker 3: always say like surround yourself with like-minded people and I'm
[15:40] Speaker 3: the opposite. I like to surround myself with people that
[15:43] Speaker 3: I'm not like-minded, but have superpowers. Like You know, I
[15:47] Speaker 3: lived on a monastery with eight monks that had been
[15:49] Speaker 3: there for 50 years because I wanted to get, you know, again,
[15:53] Speaker 3: part of being an entrepreneur is figuring out how to
[15:55] Speaker 3: get from A to B the fastest. You're in that
[15:57] Speaker 3: game with Prime. You've been in that game, you know,
[15:59] Speaker 3: your whole life. Like, how do we speed up the process,
[16:01] Speaker 3: you know? And I was the same way with my spirituality, man.
[16:05] Speaker 3: I'm like, I've invested so much in fitness, but like
[16:08] Speaker 3: my spiritual side is like.
[16:09] Speaker 2: It needs some work. Who are the masters?
[16:11] Speaker 4: Monks.
[16:12] Speaker 2: I'm going to go live with them. Where'd you go?
[16:13] Speaker 3: I went just south of Canada to a little monastery
[16:16] Speaker 3: called Nooski.
[16:17] Speaker 2: How long?
[16:18] Speaker 4: I was there for 17 days.
[16:21] Speaker 2: Turned everything off. No phone. Everything off. It was really interesting.
[16:27] Speaker 2: What did an average day look like? How did an
[16:29] Speaker 2: average day there compare to an average day with Goggins?
[16:33] Speaker 2: Very different.
[16:36] Speaker 3: The Goggins thing was like I was in a rut
[16:38] Speaker 3: and I wanted to break out of it like mentally.
[16:41] Speaker 3: And first of all, at the time that I met Goggins,
[16:43] Speaker 3: no one, you know, he wasn't on, there was no social,
[16:46] Speaker 3: he was still in the military. And I just wanted
[16:50] Speaker 3: some of whatever he had. I saw him run a
[16:51] Speaker 3: hundred mile race. That's how we met. I wanted whatever
[16:54] Speaker 3: he had, the secret sauce that made a guy like that,
[16:58] Speaker 3: he was big at the time. I wanted that to
[17:00] Speaker 3: rub off on me. So I asked him to come,
[17:02] Speaker 3: you know, stay with my family and I, and I
[17:05] Speaker 3: got so much out of that. the monks thing was
[17:09] Speaker 3: like completely different because I was shut down from the world.
[17:12] Speaker 3: Like if there was like, I wouldn't know if COVID happened,
[17:14] Speaker 3: if there was an invasion, if there was, you know, anything.
[17:18] Speaker 3: So that freaked me out. And I started thinking like,
[17:21] Speaker 3: what if I come home and my kids don't like me?
[17:23] Speaker 3: You know, like you start to get these insane thoughts.
[17:27] Speaker 3: But what my biggest takeaway from it was my relationship
[17:30] Speaker 3: with time. And, you know, when we think about relationships
[17:33] Speaker 3: in terms of people, how your relationship with your brother,
[17:35] Speaker 3: your parents, you know, but where we don't really think
[17:38] Speaker 3: about our relationship with money, which is really important, and
[17:42] Speaker 3: our relationship with time, which is equally as important. Because
[17:46] Speaker 3: being time rich, I'm very time rich right now. And
[17:51] Speaker 3: that's like amazing.
[17:53] Speaker 2: You mean freedom of- Freedom, like time rich.
[17:55] Speaker 4: Like I can spend time with my kids.
[17:57] Speaker 2: Running.
[17:57] Speaker 3: Yeah, I can go for a run. I can make
[17:59] Speaker 3: my own schedule. I just had 10 friends meet me
[18:02] Speaker 3: in Clearwater I'm taking 12 friends to Finland to a
[18:05] Speaker 3: sauna tour this month like I want to talk about
[18:07] Speaker 3: that after yeah but that that's you know really important
[18:11] Speaker 3: so that your relationship with time and and it's funny.
[18:13] Speaker 2: Because you say money too there's a very direct correlation
[18:16] Speaker 2: between the two of.
[18:17] Speaker 3: Them very very so um yeah so I mean that
[18:21] Speaker 3: that was a big takeaway for me is like how
[18:23] Speaker 3: I view time you at the monastery.
[18:25] Speaker 1: Just I want to let you keep going but you've
[18:28] Speaker 1: obviously been so good at time management And you have
[18:31] Speaker 1: one of your big ass calendars actually in the background.
[18:33] Speaker 2: Yeah. Sitting over there. Oh, yeah.
[18:35] Speaker 1: So when I told my brother I was going to
[18:37] Speaker 1: dinner with you, and I was like, you got to
[18:40] Speaker 1: look this guy up on Instagram. He had already ordered
[18:42] Speaker 1: a big ass calendar and didn't even know that you
[18:45] Speaker 1: were the guy who made it.
[18:46] Speaker 2: It's insane, man. I saw it in the doc.
[18:48] Speaker 1: Yeah.
[18:48] Speaker 2: Yeah, yeah, yeah. I freaked out. Yeah, yeah, yeah. Yeah.
[18:50] Speaker 1: I love it. He's super regimented like you are with time.
[18:55] Speaker 1: And it sounds like this was a manifestation or at
[18:58] Speaker 1: least a creation from that learning.
[19:01] Speaker 3: 100%. Like 100%. You guys will see, man. How old
[19:07] Speaker 3: are you?
[19:08] Speaker 2: 29. How old are you? 40.
[19:09] Speaker 3: So you'll see as you get older, there's a big
[19:12] Speaker 3: difference in where you guys are on your journey, by
[19:14] Speaker 3: the way. And it'll really hit 10 years from now
[19:18] Speaker 3: when you're 40 and you're 50. It's like, you know,
[19:22] Speaker 3: 50 or 20 away from 70, everything flips mentally.
[19:26] Speaker 2: Um, but, uh, it's hard to create.
[19:28] Speaker 3: Newness, man, you know, especially now with the newborn and,
[19:32] Speaker 3: you know, like your routine changes and like, where does
[19:35] Speaker 3: newness come from?
[19:37] Speaker 2: And when you're, and when you're the hard thing that
[19:39] Speaker 2: I've always thought about it too, is when you're successful,
[19:42] Speaker 2: it breeds comfort and comfort is such a, it's such
[19:45] Speaker 2: a disastrous thing. Like, it's like, you know, you think
[19:48] Speaker 2: back to times, like I think back to times as
[19:50] Speaker 2: an addict or whenever you know living on the streets
[19:52] Speaker 2: whatever and think about how welcome the idea of comfort
[19:55] Speaker 2: was your whole life you're like oh someday i'll you
[19:57] Speaker 2: know i'll have this house and i'll be able to
[19:59] Speaker 2: just coast you know and i'll be comfortable and now
[20:01] Speaker 2: like i try to fight comfort off as much as
[20:03] Speaker 2: possible because it's so it's it's the uh the antithesis
[20:09] Speaker 2: of evolution for the human spirit and human condition like
[20:11] Speaker 2: it's an enemy.
[20:13] Speaker 4: A lot of times in many ways yeah in many
[20:15] Speaker 4: ways yeah.
[20:16] Speaker 1: I'm super fascinated by your ability to to keep thriving
[20:20] Speaker 1: and conquering or whatever word you want to use um
[20:24] Speaker 1: that fuels your drive given that you do like kind
[20:27] Speaker 1: of have You know, everything anyone could ever ask for.
[20:31] Speaker 2: And I feel, I felt it in my own life.
[20:33] Speaker 2: You get comfortable. It's kind of like, all right. Well,
[20:36] Speaker 2: I'm good. I want to maybe take a break for
[20:37] Speaker 2: a sec.
[20:38] Speaker 3: For me, it's pretty simple. I mean, like, you know, again,
[20:41] Speaker 3: I lost both my parents. So like, I've seen a
[20:44] Speaker 3: different side of life lately that I didn't see. But listen, man,
[20:48] Speaker 3: I don't, this goes for, I'm sure all of us.
[20:51] Speaker 3: We don't want to be at the end of the
[20:52] Speaker 3: journey and be like, yes, I was the 80% version
[20:56] Speaker 3: of myself.
[20:57] Speaker 2: Like, I don't want to be a B minus.
[20:59] Speaker 3: So even though you get a win at 29, at 40,
[21:02] Speaker 3: I sold my first company when I was 27, had
[21:05] Speaker 3: some wins, had some egg on my face.
[21:07] Speaker 4: And now I'm 56.
[21:09] Speaker 3: Like, I don't want to, I feel like I have
[21:13] Speaker 3: so much more in me.
[21:14] Speaker 2: You know what I mean?
[21:14] Speaker 3: So I don't want to like have regrets that I
[21:16] Speaker 3: didn't run that race. I didn't do that. By the way,
[21:19] Speaker 3: you guys might see my Jesse cup. I see you're
[21:20] Speaker 3: looking at my, my wife made everybody in my family
[21:24] Speaker 3: get cups with their names on so we know who
[21:26] Speaker 3: leaves shit like when they should be right.
[21:29] Speaker 2: So this is the Jesse cup. So this is what
[21:31] Speaker 2: you guys are looking forward to. I love what you're
[21:34] Speaker 2: saying about the 80% and thinking about that, that the
[21:37] Speaker 2: curiosity for me sometimes is, uh, not how I'm doing
[21:43] Speaker 2: in the race, but what race am I running? Like,
[21:45] Speaker 2: it's like such a, it's, it's such a subjective thing.
[21:48] Speaker 2: We talk about business for me. I think I like
[21:51] Speaker 2: to travel. I like to experience things. And then I
[21:55] Speaker 2: oftentimes wonder about what am I neglecting in order to
[21:59] Speaker 2: do everything in that realm? So how have you been
[22:02] Speaker 2: able to balance all of the things, the business, the family,
[22:06] Speaker 2: the personal pursuits, the marathons, all of that?
[22:09] Speaker 3: These are good questions, man. So for me, what I
[22:12] Speaker 3: do is I like to put things in buckets. This
[22:14] Speaker 3: works really well for me. So for example, and I
[22:16] Speaker 3: do it annually. So for example, I have an adventure bucket.
[22:20] Speaker 3: Like I want, we talk about being time, you know,
[22:23] Speaker 3: time rich. I want to be adventure rich. There's certain
[22:25] Speaker 3: buckets I want to be rich in, socially, friends, health,
[22:29] Speaker 3: you know. So I have the different buckets. I have eight,
[22:33] Speaker 3: you know, and you make the buckets that are important
[22:34] Speaker 3: to you. And I write down like what I want
[22:37] Speaker 3: to accomplish in each of those buckets each year. And
[22:40] Speaker 3: then I backtrack it in. But it's really important.
[22:44] Speaker 4: Everyone has different definitions of success.
[22:46] Speaker 2: Mm-hmm.
[22:47] Speaker 3: And that's a really good place to start. Like, what's
[22:49] Speaker 3: your definition of success? For some people, it's like, oh man,
[22:51] Speaker 3: I want to be a millionaire before I'm 28. I
[22:53] Speaker 3: want to do this or whatever. But to me, one
[22:55] Speaker 3: of my definitions is being the best that I can
[22:59] Speaker 3: be in the buckets that matter the most. So for me,
[23:02] Speaker 3: like family, really important to me. You know, business, really
[23:06] Speaker 3: important to me. You know, friends, really, you pick those
[23:12] Speaker 3: buckets and then you say like, That's really why. And then,
[23:15] Speaker 3: and then by the way, it also, by doing that,
[23:17] Speaker 3: it gives you permission to say no. Like Logan, your biggest,
[23:21] Speaker 3: your biggest.
[23:22] Speaker 2: Enemy right now.
[23:23] Speaker 3: I don't know you that well, but I know like
[23:24] Speaker 3: you got to, we talked like you've got a lot of,
[23:27] Speaker 3: you have a lot of ideas in your, in your
[23:29] Speaker 3: top desk drawer that, you know, you have a lot
[23:31] Speaker 3: of opportunities now. And you too, man, the biggest distraction
[23:35] Speaker 3: for young entrepreneurs is distraction. That's the biggest enemy. It's
[23:39] Speaker 3: a distraction. It's like saying yes to too many things.
[23:43] Speaker 3: And you know, spending spreading your time out all over
[23:46] Speaker 3: the place instead of focusing on the things that move
[23:49] Speaker 3: the needle the most.
[23:50] Speaker 1: It's so funny you say that because i'm like in
[23:52] Speaker 1: the am i right you're i'm in the midst of
[23:54] Speaker 1: this like kind of exact conversation like i at the
[23:56] Speaker 1: moment dude i'm filled with ideas and i'm sure you
[24:01] Speaker 1: were at 29 you probably had a similar feeling like
[24:03] Speaker 1: i i do feel like i have the bandwidth do i.
[24:06] Speaker 3: Not I think you have the bandwidth if you hire great,
[24:09] Speaker 3: you know, if you can hire your weaknesses and.
[24:11] Speaker 4: Build around them. I'm not a great hire. But it's
[24:14] Speaker 4: not even that, man.
[24:15] Speaker 3: Even with it, when you have multiple things going on,
[24:18] Speaker 3: let's say that, I'm not saying not to do it.
[24:21] Speaker 3: I'm just saying, and I'm not saying that you shouldn't
[24:23] Speaker 3: be having different businesses. I'm just saying distractions come in
[24:26] Speaker 3: a lot of different ways.
[24:27] Speaker 2: Yeah.
[24:28] Speaker 4: And they come from people requesting time.
[24:30] Speaker 1: Yeah.
[24:31] Speaker 3: Let me give you a simple example. There's something cool.
[24:34] Speaker 3: So let's say someone said, oh, look, I'm in. And, and,
[24:37] Speaker 3: and it's hard for me to say this because a
[24:38] Speaker 3: lot of people, when I was coming up, gave me time.
[24:41] Speaker 3: So I try to give my time as well, but
[24:44] Speaker 3: it's different now because you're getting bombarded with requests from DM, texts, emails.
[24:49] Speaker 1: Like when I was growing, you had to like find
[24:50] Speaker 1: me if you wanted to like, you know what I mean?
[24:52] Speaker 1: Like you had to like fucking find me somewhere. If
[24:55] Speaker 1: I wanted a meeting, I'd stand in front of someone's
[24:57] Speaker 1: office until they walked out and be like, walk with
[25:00] Speaker 1: them to the elevator.
[25:01] Speaker 2: That was my meet.
[25:01] Speaker 3: Like it was hard. Now there's this, you're getting bombarded. Um,
[25:06] Speaker 3: you know, for your time and stuff like this.
[25:08] Speaker 2: What was I saying? What was I talking about?
[25:10] Speaker 4: I think you were telling me, you were giving me
[25:11] Speaker 4: some very specific life advice.
[25:13] Speaker 2: How to say no to distractions.
[25:16] Speaker 1: Oh yeah.
[25:16] Speaker 3: So someone says to you, Logan, you know, like, hey man,
[25:18] Speaker 3: can I get 15 minutes of your time? And like,
[25:20] Speaker 3: you don't want to be a jerk, you know? So like,
[25:22] Speaker 3: sometimes you'll just be like, yes. And then you'll have
[25:25] Speaker 3: a meeting with them or whatever. And I'm not saying
[25:26] Speaker 3: don't take meetings, but 15 minutes a day, there's something
[25:30] Speaker 3: called the rule of a hundred.
[25:31] Speaker 2: You guys know what it is? So the rule of
[25:33] Speaker 2: a hundred, you can Google it.
[25:34] Speaker 3: It states that if you spend 15 to 18 minutes
[25:38] Speaker 3: a day, that's 109 hours a year. Rule of 100
[25:41] Speaker 3: is 100 hours. So 18 minutes a day is 109 hours,
[25:45] Speaker 3: something like that, a year. If you spend 15 to
[25:48] Speaker 3: 18 minutes a day on any one discipline, I don't,
[25:52] Speaker 3: you want to learn the fucking violin, whatever you, you
[25:54] Speaker 3: want to fence, you want to be a, you want
[25:57] Speaker 3: to be karate, whatever. You'll be better than 95% of
[26:00] Speaker 3: the world's population. So if my kids spend 15 minutes
[26:03] Speaker 3: a day this year playing, you know, mastering chess. And
[26:09] Speaker 3: then 15 minutes every day next year, you know, being.
[26:13] Speaker 1: A ballerina, whatever. There'll be Jason Bourne too. Creating Jason
[26:18] Speaker 1: Bourne's a theme here. But my point is like, don't
[26:21] Speaker 1: be casual with your time, man. Don't be casual with
[26:24] Speaker 1: your time.
[26:25] Speaker 3: Like, you know, that cumulatively, that time that you put
[26:29] Speaker 3: out can really move the needle in coming up with
[26:32] Speaker 3: an idea or, Launching a business, especially when you're young.
[26:36] Speaker 2: So do you not relax every now and then, watch
[26:40] Speaker 2: a movie? I do. I do.
[26:42] Speaker 3: And I'm super spontaneous. But I also plan out the
[26:46] Speaker 3: things that I want to accomplish and put them on
[26:49] Speaker 3: my calendar and have a plan.
[26:51] Speaker 2: Is there a whole year on that calendar for 2025?
[26:54] Speaker 3: Yeah.
[26:54] Speaker 2: I see. Is there a lot of skiing stuff on there? Yeah. Whistler. Yeah.
[26:59] Speaker 3: There's a lot of skiing, a lot of races. And
[27:00] Speaker 3: I color coordinate it. It might look complicated, but it's
[27:03] Speaker 3: actually very simple.
[27:04] Speaker 2: When did you do this? And how close will you
[27:07] Speaker 2: actually stick to this plan?
[27:09] Speaker 3: Oh, no. So what I do is I sell this
[27:12] Speaker 3: big ass calendar. It's all 365 days on the year.
[27:15] Speaker 3: And then I put down the races that I have,
[27:20] Speaker 3: the trips that I have, big school events on the
[27:23] Speaker 3: calendar first, the things that are important to me first. Because-
[27:27] Speaker 3: Most people, their calendars fill up with other people's requests
[27:30] Speaker 3: for time, Zoom calls, weddings, meetings, appointments, and you have
[27:34] Speaker 3: very little to show for it because you run out
[27:36] Speaker 3: of calendar dates and time. And I flipped that model
[27:39] Speaker 3: upside down. I aggressively plan what I want to do first.
[27:43] Speaker 3: So now I have permission to say, no, I can't
[27:45] Speaker 3: do that. I'm going to Finland. I can't do that.
[27:47] Speaker 3: I'm taking my kids skiing. So my year's mapped out
[27:52] Speaker 3: and all I have to do is follow the script. Now,
[27:54] Speaker 3: I'm a little bit older than you guys and I'm
[27:55] Speaker 3: not working as the same hours and stuff that you
[27:58] Speaker 3: guys are. So everyone's system looks a little bit differently,
[28:02] Speaker 3: but yeah. And the backbone of that are two very simple,
[28:05] Speaker 3: three very simple things. One, there's an old Japanese ritual
[28:09] Speaker 3: called the Misogi.
[28:10] Speaker 2: I love this. Yeah. Of yours.
[28:12] Speaker 3: Yeah. And the notion around it is you do one
[28:14] Speaker 3: big year defining thing every year. So like you should
[28:18] Speaker 3: have something to show for your hard work at the
[28:21] Speaker 3: end of 2025, you know, and You've been doing this.
[28:23] Speaker 3: I mean, you have a million big events that you've done.
[28:26] Speaker 3: Fights and this and that. Launching companies. I don't know
[28:28] Speaker 3: you as well, Mike, so I apologize. I haven't done anything.
[28:31] Speaker 2: Okay, that's cool. No, I'm just kidding. No, I mean, look.
[28:34] Speaker 2: Very different lives. Very different lives.
[28:37] Speaker 4: But what year did you launch the podcast?
[28:38] Speaker 1: 2018.
[28:38] Speaker 2: Okay, so boom. 2018, I launched a podcast. 2019.
[28:40] Speaker 3: So every year you want to have one big year
[28:41] Speaker 3: defining thing. And I can go back. years and identify
[28:51] Speaker 3: what that was. So I do that every year and
[28:53] Speaker 3: I put it on the calendar. The second thing is
[28:55] Speaker 3: every eight weeks, I take a day and do something
[28:58] Speaker 3: I normally, I call this Kevin's rule, named after my
[29:01] Speaker 3: friend Kevin who taught me it. And I do something
[29:03] Speaker 3: I normally wouldn't have done, like a mini adventure. For example,
[29:06] Speaker 3: instead of like watching the Georgia football game, I'll take
[29:09] Speaker 3: my kids fishing. I'll sign up for a 5K. I'll
[29:11] Speaker 3: visit my college roommate. Here's why it's important. You're 40.
[29:15] Speaker 3: Let's say you're 40 roughly.
[29:16] Speaker 2: Let's say you live to.
[29:17] Speaker 3: Be 90, you know, 90, 50 more years.
[29:20] Speaker 1: Hopefully you might have 120 on, you might have 120
[29:23] Speaker 1: in you, but let's say you go 90.
[29:25] Speaker 4: That's 50.
[29:26] Speaker 3: If you do those two things, you have 50 year
[29:29] Speaker 3: defining things on your life resume and you'll have 350
[29:34] Speaker 3: times six mini adventures, 300 mini adventures, 50 year defining
[29:39] Speaker 3: things in 300 mini adventures is an incredible life, man.
[29:42] Speaker 2: Do you remember earlier when we talked about the direct
[29:45] Speaker 2: correlation of this ability to plan from a time rich
[29:48] Speaker 2: standpoint and money? This seems like an activity that would
[29:53] Speaker 2: only work for people like us. And I'll tell you why.
[29:57] Speaker 2: You already know what I'm about to say here. Most people...
[29:59] Speaker 2: we're having a conversation that is the polar opposite of
[30:03] Speaker 2: the majority of people in this world. And I want
[30:05] Speaker 2: to talk about maybe how we fit this into their
[30:07] Speaker 2: lives as well. Cause I always try to think about
[30:09] Speaker 2: the audience as we do these podcasts, but like you're, you're,
[30:12] Speaker 2: there's one thing you also haven't mentioned. And that has been,
[30:16] Speaker 2: cause I know you don't do it. And that is
[30:17] Speaker 2: doom scrolling. Like the average person is waking up. their minds,
[30:23] Speaker 2: their eyes, their brain, their heart is focused on getting
[30:26] Speaker 2: through the next hour of their lives. Some people's purviews
[30:29] Speaker 2: are a little bit bigger and that's somewhere even smaller.
[30:31] Speaker 2: They just wake up, they get on their phone and
[30:33] Speaker 2: they just start scrolling. Right. So like, I love this conversation,
[30:38] Speaker 2: but I guess my question for you is like, where's
[30:40] Speaker 2: the first step to getting to a point where you
[30:42] Speaker 2: can start to think about these things?
[30:43] Speaker 4: So I'm going to respectfully disagree a little bit.
[30:46] Speaker 2: No, that's good.
[30:47] Speaker 3: When I was 21, between the ages of like, 18,
[30:50] Speaker 3: 19 to 22, 23. I slept on 18 couches, 18 friends.
[30:55] Speaker 3: You know, I always like tell the story. I wasn't broke, broke,
[30:58] Speaker 3: but like I bounced around couch to couch. I was
[31:01] Speaker 3: still doing this. I was still going to the Coney
[31:04] Speaker 3: Island cold plunge, which was free. I was still going to,
[31:07] Speaker 3: I was still going to events in New York city.
[31:09] Speaker 3: Like regularly, I was still trying to like get out
[31:11] Speaker 3: there and I was still working my ass off too. So,
[31:15] Speaker 3: you know, but I was still like adventure rich at
[31:18] Speaker 3: a young age, at a really young age with nothing.
[31:21] Speaker 3: I was going to all the New York city road
[31:23] Speaker 3: runner races, running the New York marathon since I'm 23.
[31:26] Speaker 2: So I've been doing all that stuff.
[31:28] Speaker 3: And I think that I honestly think it had the
[31:30] Speaker 3: biggest impact on my entrepreneurial journey. And I'm going to
[31:33] Speaker 3: tell you why. I got a 980 on my SAT.
[31:36] Speaker 3: I was never the smartest in the room, but I
[31:39] Speaker 3: was super interesting. because I had all these experiences. And
[31:43] Speaker 3: people were like, man, I want to do that. I'm
[31:46] Speaker 3: working my, I'm on Wall Street, I'm blah, blah, blah.
[31:48] Speaker 3: People were making 500 grand and I was making, I
[31:50] Speaker 3: made $ 30, 000 till I was 27 years old. And I
[31:54] Speaker 3: was like, I felt like my life was, I felt
[31:55] Speaker 3: like I was living like a billionaire.
[31:57] Speaker 2: You know? That is so relatable. What you just like,
[32:01] Speaker 2: like life experience and like rich life experience and the
[32:06] Speaker 2: things that you go through make you who you are
[32:08] Speaker 2: to a point that, bro, you could, So many kids
[32:11] Speaker 2: watching this or younger people watching this or think about
[32:14] Speaker 2: everything through the lens of, like you said earlier, through
[32:16] Speaker 2: net worth, how much you're making per year. But, bro,
[32:19] Speaker 2: I'll walk into rooms sometimes and just rip the rooms
[32:21] Speaker 2: apart just by way of past experience, stories. All the time.
[32:25] Speaker 2: Going through hell on earth, trips to Finland, which I
[32:28] Speaker 2: once again want to get to because it sounds like
[32:29] Speaker 2: that's your year-defining thing. But that is a really good note.
[32:34] Speaker 2: What are you filling your life with from an experiential standpoint?
[32:36] Speaker 3: They always say the more you experience, the more you
[32:38] Speaker 3: have to offer. It's like the more empathy you have,
[32:41] Speaker 3: the more you can offer people. You know, I'm only
[32:43] Speaker 3: sitting here like sharing stuff that I've experienced. I'm talking
[32:48] Speaker 3: about stuff that's based on whatever you guys want to
[32:51] Speaker 3: talk about. I'm not going to talk about theory. I'm
[32:54] Speaker 3: just going to answer it based on best practices for me.
[32:58] Speaker 3: That's the best practice for me.
[33:00] Speaker 2: That works.
[33:01] Speaker 3: My wife and I, even our children, like we use
[33:04] Speaker 3: that system and it works well.
[33:06] Speaker 1: Well, so Okay, but you and your wife are two
[33:08] Speaker 1: for two, essentially. And your kids, I mean, the trajectory
[33:12] Speaker 1: seems pretty bright. I know the one's a beast football player.
[33:17] Speaker 1: I've seen your kids. They're like wise beyond their years.
[33:20] Speaker 1: They're like young kids, but they act like adults. And
[33:23] Speaker 1: I assume it's partially because they're really worldly.
[33:26] Speaker 4: They're well-traveled. They're respectful.
[33:29] Speaker 1: They have manners. and on this experience, no, cause I,
[33:33] Speaker 1: I too agree. Like I, I, I joke sometimes I
[33:36] Speaker 1: feel like I've lived like 10 lifetimes. I'm 29.
[33:38] Speaker 2: It's just cause I'm, I'm just always like doing stuff, talking.
[33:40] Speaker 1: To people, traveling, whatever. And I, I think it's great. Um,
[33:44] Speaker 1: but at one point, like I was a bookworm. I was,
[33:46] Speaker 1: I was, I was studying really hard in college. I
[33:49] Speaker 1: completed my first year and I really liked school. I
[33:52] Speaker 1: just made the jump at one point, um, to go
[33:55] Speaker 1: pursue media. Cause truthfully, it was just more fun. And,
[33:58] Speaker 1: and I was, I was making money at the time, but, um,
[34:01] Speaker 1: I'm interested to hear your take on college in general
[34:04] Speaker 1: because if you are a hustler or a doer, a thinker, creative,
[34:11] Speaker 1: like whatever it is, I often think that like for
[34:15] Speaker 1: a specific type of person, even though there's the social
[34:18] Speaker 1: pressure and sometimes from people's parents of going to college,
[34:22] Speaker 1: going out and taking those four years in your early
[34:25] Speaker 1: 20s to.
[34:25] Speaker 2: Go just like travel, meet people, whatever, can.
[34:29] Speaker 1: Yield something far greater than four years of a curriculum.
[34:34] Speaker 3: Like, do you think your kids will go to college?
[34:38] Speaker 3: It's funny because I talked to them about that. We
[34:40] Speaker 3: were talking about this at dinner last night, literally. It's
[34:44] Speaker 3: up to them. I hope they do. I hope they do.
[34:47] Speaker 3: But I think it's an individual decision based on the
[34:50] Speaker 3: kid and the family and the time in the life
[34:53] Speaker 3: or whatever. There were a lot of advantages for me
[34:55] Speaker 3: to go to school. One was just like the habits
[34:58] Speaker 3: that I picked up. Now I know like drinking this,
[35:00] Speaker 3: that I'm not talking about, I'm talking about like the
[35:02] Speaker 3: routine of getting up, going to school. Like there was a,
[35:05] Speaker 3: there was a certain responsibility and independence that I needed
[35:09] Speaker 3: at that time in my life before I could go
[35:11] Speaker 3: into the world. I needed that minor league before I
[35:14] Speaker 3: went to the major league. I personally needed that. And,
[35:18] Speaker 3: My mom gave me great advice the day I went
[35:20] Speaker 3: to school. She said, try everything.
[35:22] Speaker 2: Meet everybody.
[35:23] Speaker 3: Go to every lecture. Go to every class. Sign up
[35:25] Speaker 3: for every intramural sport. You know, pledge everything.
[35:28] Speaker 2: You were doing the same thing even in school. Yeah,
[35:30] Speaker 2: I was doing the same shit. Okay, okay. Yeah. But
[35:32] Speaker 2: my kids, I don't know, man.
[35:33] Speaker 3: You know, I really, I got a ways to see,
[35:38] Speaker 3: but I hope they do.
[35:39] Speaker 2: How old are they? 15, 10, 10, and 9. They're gangsters.
[35:44] Speaker 2: What about, what about the, the, cause I want to
[35:47] Speaker 2: talk about this at some point. What about the community
[35:49] Speaker 2: aspect of college, right? Like the people that you meet,
[35:52] Speaker 2: the friends that you make there, because I feel like
[35:56] Speaker 2: every year we move further and further into silos because
[35:59] Speaker 2: of social media. And it's like, how do we continue
[36:02] Speaker 2: to grasp the things that used to build community for
[36:06] Speaker 2: the eternity before social media, right? Like for the time
[36:10] Speaker 2: before people would just spend time in these shells and
[36:13] Speaker 2: group think into like, Non-existence.
[36:15] Speaker 3: I'll tell you one thing just to go back to
[36:17] Speaker 3: the thing about college. You know, for me, like managing
[36:21] Speaker 3: my bank account and living on my own budget and
[36:25] Speaker 3: all that stuff was interesting and like just that kind
[36:27] Speaker 3: of independence. But here's the thing. The one thing that
[36:31] Speaker 3: I got out of college that completely changed the trajectory
[36:35] Speaker 3: of my life and I only got it because I
[36:37] Speaker 3: went to school was, you know, I had one, I
[36:42] Speaker 3: needed three credits to left to graduate or whatever. And
[36:45] Speaker 3: someone had told me, man, take the public speaking class.
[36:49] Speaker 3: It's a throwaway class. It's so easy.
[36:52] Speaker 2: So I'm like, really?
[36:52] Speaker 3: Public speaking? They're like, yeah, it's a fucking joke. Just
[36:55] Speaker 3: go take it. So I sign up for the public
[36:57] Speaker 3: speaking class. I walk in there and the first day,
[37:00] Speaker 3: my professor, Barbara Davis, that was her name, comes in
[37:04] Speaker 3: and she gave a little talk. And I was like,
[37:08] Speaker 3: this is unbelievable. This is the only class I need.
[37:12] Speaker 3: This isn't a throwaway class. this is the class.
[37:16] Speaker 2: And she gave me these.
[37:18] Speaker 3: Four principles about public speaking and walk me through, because
[37:22] Speaker 3: everything is public speaking, sales, interviews, communication with your team,
[37:26] Speaker 3: building a culture, you know, everything. And now I speak almost,
[37:31] Speaker 3: you know, like that's what I do.
[37:32] Speaker 2: I love it.
[37:33] Speaker 3: And that class, you know, how to write and how
[37:36] Speaker 3: to speak, how to write an email, how it was
[37:39] Speaker 3: so important to me in everything that I did. And
[37:43] Speaker 3: Because I was a 980 on my SAT guy, I
[37:45] Speaker 3: remember I sold my first company. It was called Alphabet
[37:48] Speaker 3: City with my partner. It was a company called SFX.
[37:50] Speaker 3: I sold it. I was like 26 or 27. And
[37:53] Speaker 3: we sold it for $ 16 million in cash and stock.
[37:58] Speaker 3: And it was part of a roll-up that this company, SFX,
[38:00] Speaker 3: this guy Bob Silliman, the master of all masters, bought
[38:04] Speaker 3: 80 companies. We were the smallest of 80. He brings
[38:07] Speaker 3: all 80 people into the room like once a year
[38:10] Speaker 3: for the meeting. I'm the dumbest in the room. He's
[38:13] Speaker 3: going around the room and people are chiming in about
[38:16] Speaker 3: what SFS can do, whatever. And I realized like the
[38:19] Speaker 3: only way I can survive in this new, like, you know,
[38:23] Speaker 3: roll up that he's done in this whole environment is
[38:27] Speaker 3: to tell stories that are funny.
[38:29] Speaker 4: Like, cause I'm not going to fucking, I can't contribute anything.
[38:33] Speaker 3: So I started like, literally that's how, like, that was
[38:35] Speaker 3: my like defense mechanism. And storytelling is important, man. And, and,
[38:41] Speaker 3: and it got me, I kept like moving up, you know, like.
[38:44] Speaker 4: Man, Jesse's interesting.
[38:45] Speaker 2: Jesse's funny.
[38:46] Speaker 3: Like have Jesse tell like, you know, and it's really important.
[38:50] Speaker 3: So that was the one big thing that I really
[38:52] Speaker 3: learned other than the relationships was this public speaking class.
[38:56] Speaker 3: And I'll just share this for the people that are listening.
[38:59] Speaker 3: My public speak, public speaking lady, she said, professor said
[39:03] Speaker 3: to do these four things. And I still use the
[39:05] Speaker 3: same formula 50 years later, 30 years later. She said,
[39:10] Speaker 3: you always want to tell, you always want to have
[39:12] Speaker 3: an icebreaker. You want to open up with something funny,
[39:15] Speaker 3: even like, hey, every team meeting.
[39:17] Speaker 2: Hey, Prime, you know, like, you never believed this man.
[39:19] Speaker 2: I was at this guy's house. Fucking, they left the
[39:20] Speaker 2: thing out. I got frostbite in Atlanta. Something.
[39:24] Speaker 3: Two, you want to tell the audience what it is
[39:26] Speaker 3: you're going to talk about because people want to follow along,
[39:28] Speaker 3: even on a sales call. Like, this is what I'm
[39:30] Speaker 3: going to talk about today. Three is you want to
[39:33] Speaker 3: deliver on that promise. Whatever you tell them you're going
[39:36] Speaker 3: to talk about, you want to deliver on it. And
[39:37] Speaker 3: you want to leave people with takeaways. Actionable takeaways.
[39:40] Speaker 2: Yes. And I followed that script for 30 years. We're
[39:43] Speaker 2: following that same script on this podcast right now. Literally, man.
[39:45] Speaker 2: I started with that joke. You rolled out who he was. No,
[39:47] Speaker 2: it's a master class in Barbara Davis' head. Oh, we
[39:50] Speaker 2: went to that class? Yeah, I love it. You guys
[39:52] Speaker 2: are both really good speakers anyway. Thank you. I think
[39:56] Speaker 2: storytelling is really underrated. I think it's a really powerful
[39:59] Speaker 2: skill to have.
[39:59] Speaker 1: Because you're right. If you can captivate people, I always
[40:03] Speaker 1: say this. For me, attention is a currency. And a
[40:08] Speaker 1: great way to get attention is It's just be captivating.
[40:12] Speaker 4: Tell a good story. Be entertaining.
[40:14] Speaker 2: Shock people.
[40:15] Speaker 4: Like magnetic.
[40:16] Speaker 2: Yeah, sometimes shock people. You know, we shock people.
[40:20] Speaker 1: Something about you, Jesse, is that I've noticed you have
[40:25] Speaker 1: what appears to be like models for how you live
[40:28] Speaker 1: your life. And you're really good at sticking to them.
[40:32] Speaker 2: Discipline.
[40:34] Speaker 4: Like I know you only eat fruit until like noon.
[40:38] Speaker 2: Yeah. And you've been doing this for.
[40:40] Speaker 1: decades yeah you obviously have this running regiment and this
[40:46] Speaker 1: sauna cold you're a sauna freak um how important is
[40:52] Speaker 1: it to you to like are you like intentionally sticking
[40:55] Speaker 1: to these things like a religion so well.
[40:58] Speaker 3: Today i'm on a 24-hour fast i'm i saw that
[41:01] Speaker 3: one day yeah so i got like five hours left
[41:03] Speaker 3: um so when i had this company called marquee jet
[41:06] Speaker 3: it was a private jet company um we took it
[41:09] Speaker 3: with with no aviation experience.
[41:12] Speaker 4: We had no airplanes when we started. It was just
[41:14] Speaker 4: an idea.
[41:15] Speaker 2: We grew it to- What did those initial customers look like?
[41:18] Speaker 3: I mean, this is a whole nother podcast episode, but
[41:21] Speaker 3: we still had this idea. Everyone's just like an idea
[41:24] Speaker 3: away from changing your life or a meeting away. We
[41:26] Speaker 3: had an idea that changed our life and we had
[41:28] Speaker 3: the meeting that changed our life with a guy that
[41:30] Speaker 3: could give us the airplanes.
[41:32] Speaker 4: But anyway, I was 28, 29 years old. We started
[41:34] Speaker 4: this company.
[41:35] Speaker 3: We grew it to $ 5, $ 6 billion in sales. We
[41:38] Speaker 3: sold it to Buffett's, Berkshire Hathaway's, NetJet's division. I was
[41:43] Speaker 3: 30-something years old. And we flew the who's who of
[41:45] Speaker 3: pop culture at the time. The best athletes, the best entrepreneurs,
[41:49] Speaker 3: the best CEOs, the best actors, et cetera. And as
[41:54] Speaker 3: a young 30-year-old kid, your age basically... I was obsessed
[41:58] Speaker 3: with their habits. So I'm around these people at the
[42:00] Speaker 3: airports and I'd ask them like, man, I don't like
[42:02] Speaker 3: that on the plumbing supply.
[42:03] Speaker 2: Where do you vacation?
[42:05] Speaker 3: How do you spend your time? I was obsessed with
[42:08] Speaker 3: their habits. And as they would feed them to me
[42:11] Speaker 3: and tell me like, oh, I get up at three,
[42:12] Speaker 3: I read six newspapers, I do this, I would try them.
[42:16] Speaker 3: And some I would throw out and some would stick.
[42:19] Speaker 3: And throughout the last 20, 30 years, I'm a compilation
[42:24] Speaker 3: of the best habits ever. from people, even, you know,
[42:27] Speaker 3: like yourselves, like, you know, what do you, what, tell me,
[42:30] Speaker 3: what do you guys do? So I heard about fasting.
[42:32] Speaker 3: I fast and I try it. And if it works
[42:34] Speaker 3: and I like it, I keep them. If not, I
[42:37] Speaker 3: move on.
[42:38] Speaker 2: What are some of the specific habits that you remember
[42:40] Speaker 2: picking up from like certain people? Like, are there any
[42:43] Speaker 2: that stand out? Oh my God. So many.
[42:48] Speaker 3: The one, one guy I asked him, I remember specifically
[42:52] Speaker 3: asking him, He had made a lot of money. He
[42:55] Speaker 3: was uber wealthy, beyond wealthy. And I asked him literally
[42:59] Speaker 3: how he lived rich. And I asked him like, you know,
[43:02] Speaker 3: what does your day look like? Walk me through your day.
[43:04] Speaker 3: And first he told me that he had all this
[43:06] Speaker 3: gold buried in his back. And he told me all
[43:08] Speaker 3: this shit. But one thing he said, he was like,
[43:10] Speaker 3: I spend three hours a day cumulatively for myself.
[43:14] Speaker 2: And I was like, three hours? Who could do that?
[43:16] Speaker 2: What are you talking about? What do you mean? What
[43:18] Speaker 2: does that look like?
[43:19] Speaker 3: He's like, well, you know, like I wake up and
[43:21] Speaker 3: I spend about 30 minutes just reading the paper. I
[43:23] Speaker 3: take a sauna every day for about 30 minutes. I'll
[43:25] Speaker 3: go for like a walk for an hour. And I
[43:27] Speaker 3: usually read. So cumulatively, I try to have three hours
[43:31] Speaker 3: a day. And I was like, what is, he's like,
[43:34] Speaker 3: I'm like, why? He's like, I show up better at work.
[43:36] Speaker 3: I don't resent my boss or my partner for taking
[43:39] Speaker 3: away my time. If I do things and I check
[43:41] Speaker 3: the Logan box or check the mic box, I then
[43:44] Speaker 3: have time for my wife if she wants. And I
[43:46] Speaker 3: was like, he's like, try it. So I started like
[43:48] Speaker 3: carving out specifically time in the day for me. Now
[43:51] Speaker 3: I know that sounds insane. Like how could you take
[43:53] Speaker 3: three hours a day? But even at 22, 23 years old,
[43:57] Speaker 3: I realized I was doing it. I was running an
[43:59] Speaker 3: hour a day since I'm 21. You know, I've been
[44:01] Speaker 3: doing saunas like forever, 30, 40 minutes a day. So cumulatively,
[44:06] Speaker 3: if you could take time for yourself, I think it's
[44:08] Speaker 3: super important, especially if you have a family because you
[44:11] Speaker 3: don't want to resent your partner.
[44:14] Speaker 4: For like, if Sarah was.
[44:15] Speaker 3: Like, you can't run, you can't, I'd be mad at her,
[44:17] Speaker 3: you know? But if she's like, yeah, go ahead and
[44:19] Speaker 3: do that, sweetie. And then later on, we got to
[44:21] Speaker 3: go take the, I'm like, fine.
[44:23] Speaker 2: Okay. What about this?
[44:25] Speaker 1: You're obviously a super curious person, a social person, and
[44:29] Speaker 1: you try a lot of shit.
[44:31] Speaker 2: You do a lot of shit. I love that theory,
[44:33] Speaker 2: by the way, do more is, is it was something
[44:35] Speaker 2: I've always said.
[44:36] Speaker 1: But in order to do that, There's a lot of
[44:40] Speaker 1: change and change is hard for a lot of people.
[44:43] Speaker 1: They might not want to try this new routine because
[44:45] Speaker 1: it's like uncomfortable at first. And like, there's a, you know,
[44:48] Speaker 1: 30 days to form a habit, 90 days to form
[44:50] Speaker 1: a behavior. In the first couple of weeks, a thing
[44:54] Speaker 1: that you're trying might feel like really difficult. For those
[44:58] Speaker 1: who are, they're comfortable and they're solid, they have a
[45:02] Speaker 1: solid foundation, but are struggling with the idea of implementing
[45:07] Speaker 1: some sort of change.
[45:09] Speaker 4: Do you have any advice on how to overcome that?
[45:11] Speaker 2: Yeah.
[45:12] Speaker 4: And let me just go back to another one real quick.
[45:14] Speaker 4: And I want to answer that.
[45:15] Speaker 3: Another really good strategy and tip and habit that I
[45:18] Speaker 3: picked up is that most of the people that I met,
[45:21] Speaker 3: like there's certain themes throughout the people that were flying
[45:25] Speaker 3: with us that were uber successful. You know, obviously a
[45:29] Speaker 3: lot of them were risk takers, but when it comes
[45:31] Speaker 3: to habits and routines, which are the most important things,
[45:34] Speaker 3: we're all a product of winning habits and Winning routines
[45:38] Speaker 3: and winning mindset. That's the three most important things, in
[45:41] Speaker 3: my opinion. Winning routines, winning habits, and a winning mindset.
[45:46] Speaker 3: And one of the common themes where a lot of
[45:49] Speaker 3: the people that I ask, like, how do you start?
[45:51] Speaker 3: They start their day the night before. They make a
[45:54] Speaker 3: list of what they have to do. They don't wake
[45:56] Speaker 3: up and wing it. You know, how am I going
[45:58] Speaker 3: to do today? They would take a version of like,
[46:00] Speaker 3: here's my day tomorrow.
[46:01] Speaker 2: Eight o'clock, I'm here. I'm going to work out. Nine o'clock, 10.
[46:03] Speaker 3: They just follow the script. They're very efficient. They're creating efficiencies. And,
[46:08] Speaker 3: you know, that became really, cause I was winging it
[46:10] Speaker 3: for a long time. But does that work everywhere?
[46:12] Speaker 2: Is that, or is that focused mainly on business people?
[46:14] Speaker 2: Because I could see a world where that wouldn't work
[46:17] Speaker 2: for creatives. I struggle with it. Do you know what
[46:20] Speaker 2: I'm saying? Cause like I wrote a book, I know
[46:22] Speaker 2: you wrote a book. I wrote a book. I would,
[46:24] Speaker 2: if I said tomorrow, I'm going to wake up at
[46:25] Speaker 2: 10 AM or right at 10 AM, I may feel
[46:28] Speaker 2: mentally like, yo, I want to go cycle. And I'm
[46:31] Speaker 2: going to write at 6 p.m. instead. Right. But here's
[46:33] Speaker 2: a better way to do it.
[46:34] Speaker 3: So instead of doing it day by day for a creative,
[46:37] Speaker 3: because I too, like I'm creative, I'm writing two books
[46:40] Speaker 3: right now.
[46:40] Speaker 2: Amazing.
[46:41] Speaker 3: So instead of saying I'm going to write, you know,
[46:42] Speaker 3: 10 pages a day, I just say, I take a
[46:45] Speaker 3: week approach. It's like, I'm trying to write 50 pages
[46:48] Speaker 3: this week. So if I miss a day or I
[46:49] Speaker 3: don't feel it, whatever. I'm not setting myself up for failure.
[46:53] Speaker 3: Now I'm like, oh, no problem. You just broaden it.
[46:55] Speaker 2: Yeah, broaden.
[46:56] Speaker 3: I'll make it up tomorrow or the next day. And
[46:58] Speaker 3: it gives me more flexibility because you want to set
[46:59] Speaker 3: yourself up for success.
[47:01] Speaker 2: So back to your question, which is overcoming the fear
[47:05] Speaker 2: of change.
[47:07] Speaker 1: Even minute change, adding an hour for yourself, if that's
[47:10] Speaker 1: like something you haven't been doing, if you're like a
[47:13] Speaker 1: family man and you just want like.
[47:15] Speaker 3: I think distraction is one of the things that I
[47:17] Speaker 3: said was one of the enemies to success for you potentially.
[47:22] Speaker 3: And I would say routine, and this is going to
[47:24] Speaker 3: sound crazy, could also be an enemy. And because routines
[47:30] Speaker 3: are great and I have a lot of routines, but
[47:32] Speaker 3: they can also be a rut. Like you can't get
[47:34] Speaker 3: better doing the same thing every single day. And I
[47:37] Speaker 3: think that as you evolve, like you have a child,
[47:40] Speaker 3: like your life, look at your life 24 years. months
[47:43] Speaker 3: ago to where it is today. It's like completely different, man.
[47:47] Speaker 3: Your life at 40 to 45 is gonna look way
[47:49] Speaker 3: different for you, man.
[47:50] Speaker 2: I don't know. I have found a bit of a routine.
[47:55] Speaker 2: It will. And routine is a issue, but I really
[47:59] Speaker 2: think your first answer in a very different way is
[48:02] Speaker 2: the issue that more people are facing than routine, which
[48:04] Speaker 2: is distraction. And it's this thing. It is. Like in
[48:07] Speaker 2: a horrible way, but yeah, go on.
[48:09] Speaker 3: But just to finish my thought, So I think as like,
[48:12] Speaker 3: as you evolve, as I've evolved, I feel.
[48:15] Speaker 4: Like my life and my has to evolve too.
[48:18] Speaker 3: So you have to introduce, like I was eating dinner
[48:21] Speaker 3: at midnight, man, until I was 35 years old.
[48:24] Speaker 2: That's crazy.
[48:25] Speaker 3: No, because I was like working like an animal and like,
[48:28] Speaker 3: you know, now I'm eating dinner at six.
[48:30] Speaker 2: Yeah.
[48:30] Speaker 1: You know, going to bed at, so like you might
[48:33] Speaker 1: not like change, but it's going to come into your
[48:36] Speaker 1: life and you're going to have to deal with it
[48:39] Speaker 1: at some point.
[48:40] Speaker 4: Have you been a person who likes getting up early?
[48:43] Speaker 2: Not really.
[48:45] Speaker 4: Do you now get up early?
[48:46] Speaker 3: I'm not like a 4 a.m.
[48:49] Speaker 2: Kind of person.
[48:49] Speaker 4: Still, what time are you waking up? I get up
[48:51] Speaker 4: probably like 6.30.
[48:51] Speaker 2: I see. Is that early? Dog, I wake up at
[48:55] Speaker 2: 9 and I'm like struggling. 9? Yes, dude. 6.30 is over.
[48:59] Speaker 2: 6.30 is pretty early. You got to help me, bro.
[49:02] Speaker 2: You got to help me. What time do you go
[49:03] Speaker 2: to bed? Midnight.
[49:05] Speaker 1: I need minimum like 8 if possible. I got like
[49:07] Speaker 1: 7 last night. It varies, but I'm a sleeper. I'm
[49:13] Speaker 1: a sleeper, and currently, my fiance and I are like,
[49:18] Speaker 1: like she got to wake up and take care of
[49:20] Speaker 1: the kid. I'm trying to sleep because my immune system sucks.
[49:22] Speaker 1: My body's recovering from the workout the day before. If
[49:25] Speaker 1: I'm tired, I'm not functioning at a hundred percent. Like,
[49:29] Speaker 1: like if you ever at one point in your life
[49:31] Speaker 1: loved sleep and then now you got a family, you
[49:33] Speaker 1: got to get up early and stuff.
[49:35] Speaker 4: Is there like how, how, how to just go to
[49:37] Speaker 4: bed earlier?
[49:38] Speaker 2: I mean, what I, I went through that.
[49:40] Speaker 3: I have four kids and I remember having to get
[49:43] Speaker 3: up in the middle of the night and, you know,
[49:44] Speaker 3: just all the time, especially like my son, let's say
[49:47] Speaker 3: my son had a fever, right? So now like I
[49:50] Speaker 3: have a big day tomorrow. I need nine hours. I
[49:52] Speaker 3: need eight by nine, but my son has a fever. Like, man,
[49:55] Speaker 3: that's what I signed up to do.
[49:56] Speaker 2: Yeah. I signed up for that. Like, I don't have
[49:58] Speaker 2: a choice. Yeah.
[50:00] Speaker 3: So I don't, there's no negotiating in that. But for
[50:02] Speaker 3: you at this stage, I mean, if nine hours and
[50:05] Speaker 3: we're getting up at nine o'clock, it seems to be
[50:06] Speaker 3: working for you. So, I mean, I wouldn't, Unless there's
[50:09] Speaker 3: a problem. I mean, you're operating at a super high level, man.
[50:14] Speaker 2: Thank you. No, you are.
[50:15] Speaker 4: We sat in Puerto Rico. My wife and I left.
[50:18] Speaker 3: I'm like, the world doesn't understand how they see a
[50:22] Speaker 3: side of you. You operate at an insanely high level, man.
[50:26] Speaker 1: I got a good team. And then I also found
[50:30] Speaker 1: if I'm up, there's a good chance I'm working 90%.
[50:33] Speaker 2: Of the day.
[50:37] Speaker 4: You're thinking 100% of the day.
[50:38] Speaker 2: 100% of the day.
[50:38] Speaker 1: You're a big thinker. But if I'm awake for like–
[50:41] Speaker 1: if I'm awake for what? Like 16, like 14 of them,
[50:45] Speaker 1: I'm being 100% efficient and like doing what I can
[50:50] Speaker 1: to make it the most productive it can be.
[50:53] Speaker 4: So yeah, I'm just– How many hours of.
[50:54] Speaker 2: Sleep do you get? Probably similar to him. I would
[50:58] Speaker 2: say I'm up at around 8.30 or 8. Most days,
[51:03] Speaker 2: I go to probably from like 1 to 8 or 8.30.
[51:06] Speaker 2: You guys sleep through the night, no problem? No. No,
[51:09] Speaker 2: I wake up a lot. Well, that's an issue. Do
[51:10] Speaker 2: you use mouth tape at all? In camps, I do.
[51:13] Speaker 2: I try, yeah. I tried that. I got scared. The
[51:17] Speaker 2: nose thing that opens up your septum. I love it.
[51:20] Speaker 2: I use this Dream Recovery mouth tape, man. They're going
[51:23] Speaker 2: to make another ad off of this now. I got it. Oh,
[51:26] Speaker 2: they are. Early, early. Oh, really? We had Holland on
[51:30] Speaker 2: and we talked about it and the company like turned
[51:32] Speaker 2: it into like an ad. And they probably sold tens
[51:36] Speaker 2: and tens of thousands of dollars.
[51:38] Speaker 3: Well, this isn't an ad, but I do like it.
[51:41] Speaker 1: That is actually a question I had there just about
[51:43] Speaker 1: sleep because maybe like eight years ago, a toxic hustle
[51:47] Speaker 1: became something I became obsessed with. I mean, at the
[51:50] Speaker 1: time I just thought it was like hustle culture, man.
[51:52] Speaker 1: I would, I would sleep literally like four hours a
[51:54] Speaker 1: night when I was like daily vlogging.
[51:56] Speaker 2: I used to not, I used to just like barely
[51:58] Speaker 2: sleep cause I thought it was cool.
[51:59] Speaker 1: Right.
[52:00] Speaker 2: And now I'm like, I think I'm paying for it.
[52:03] Speaker 1: You know, um, do you prioritize sleep or, I guess now,
[52:07] Speaker 1: now it's, it's, it's a different part of your life, but, um,
[52:12] Speaker 1: were you on that toxic hustle wave?
[52:14] Speaker 2: Never.
[52:15] Speaker 4: No, never, never.
[52:18] Speaker 2: On that. I was never on that. I don't even
[52:20] Speaker 2: like hearing it. Really? Yeah, man. It's like, everybody knows.
[52:24] Speaker 3: You got to work hard. You know, like that message
[52:26] Speaker 3: is so played out to me. Like, of course you
[52:28] Speaker 3: have to work hard.
[52:29] Speaker 2: So corny.
[52:29] Speaker 3: But I think the, but people don't talk about the
[52:32] Speaker 3: other side of it. You know, like there's your life,
[52:35] Speaker 3: there's your work resume and putting all that energy into work.
[52:38] Speaker 3: But then there's the other side of it, which needs
[52:40] Speaker 3: the same amount, if not more energy, which is your
[52:43] Speaker 3: life side. your life resume and like building up that
[52:46] Speaker 3: side and like trips with your friends and your family
[52:48] Speaker 3: and spending time with your kids. And like, you know,
[52:51] Speaker 3: I always say like in my talks, if you have
[52:52] Speaker 3: a billion dollars, but your spirit's zero, a billion times zero, zero,
[52:57] Speaker 3: you know? And the flip side of that is if
[52:59] Speaker 3: you have $ 1, but your spirit's a billion, a dollar
[53:02] Speaker 3: times a billion is a billion. And I think that,
[53:06] Speaker 3: you know, I don't think you have to burn yourself
[53:10] Speaker 3: out like that. And I think that, you only, it's
[53:15] Speaker 3: important in your 20s to be 20, to try things,
[53:18] Speaker 3: to go on adventures, to meet people, to go out,
[53:21] Speaker 3: you know, like you don't want to give up. I
[53:23] Speaker 3: wouldn't trade all the money in the world to give
[53:25] Speaker 3: up my, I love my 20s, man. And your 20s
[53:28] Speaker 3: are a time to like go out and, you know,
[53:31] Speaker 3: try different things, see what you're good at. And there
[53:32] Speaker 3: are outliers, you know, you guys are unicorns, you know,
[53:37] Speaker 3: but for most people, they don't, you know, and the
[53:41] Speaker 3: other thing is, You see people on Instagram in front
[53:44] Speaker 3: of an airplane or doing this or in front of
[53:47] Speaker 3: a fucking car or talking to like whatever.
[53:50] Speaker 2: Who knows? That's their story anyway. Good for them. Good
[53:54] Speaker 2: for them. That's not your story.
[53:57] Speaker 4: Like don't compare yourself to that. That's great.
[54:00] Speaker 3: And you can inspire, but like don't compare yourself. You're
[54:04] Speaker 3: never going to win the comparison game.
[54:06] Speaker 2: You know what I mean?
[54:07] Speaker 4: You can want it, but I'm saying like, that's their journey, man.
[54:10] Speaker 2: Good for them.
[54:11] Speaker 3: You got to focus on, that's not going to get
[54:13] Speaker 3: you there by, you know, being pissed at someone that
[54:15] Speaker 3: has that or whatever. You can't chase other people's stuff.
[54:19] Speaker 2: It's such good advice. It's such good advice. My brother
[54:22] Speaker 2: has always lived by that.
[54:24] Speaker 1: He's been running his own race and he's been his
[54:29] Speaker 1: biggest competitor, just.
[54:30] Speaker 2: Trying to one-up himself.
[54:33] Speaker 1: And man, ever since I was young, I always would
[54:36] Speaker 1: use the analogy that if I'm running on a track,
[54:39] Speaker 1: a hundred meter race, I will always run faster if
[54:42] Speaker 1: there's someone next to me. And not to say like
[54:46] Speaker 1: I'm comparing myself, but like the competition motivates me. And
[54:51] Speaker 1: I've found that that has bled into comparison from time
[54:54] Speaker 1: to time. And when that happens, the joy of what
[54:57] Speaker 1: I'm doing gets a little sucked out of it. And
[55:01] Speaker 1: John Cena texted me once and said, comparison is the
[55:03] Speaker 1: thief of joy. And then He later expanded on it,
[55:06] Speaker 1: but it is.
[55:08] Speaker 2: That's a quote. John Cena was just using someone else's quote. No,
[55:14] Speaker 2: he told me that. Any other riffs on John Cena? No,
[55:18] Speaker 2: it's not. Anything else you got to say about John Cena?
[55:20] Speaker 2: You can't even see the guy. No, but it is true.
[55:25] Speaker 2: It's definitely true.
[55:26] Speaker 1: It's one of those... It's taken me like a decade to,
[55:29] Speaker 1: I think, understand that.
[55:31] Speaker 2: Well, especially two in a world where you're comparing yourself
[55:35] Speaker 2: to something that might not even be real. Some of
[55:37] Speaker 2: these people are taking pictures on private jet cutouts. Yeah, exactly.
[55:42] Speaker 2: I have like a different, but yes. I'm not talking
[55:43] Speaker 2: about you specifically. Well, social media has become a highlight
[55:46] Speaker 2: reel for many people. I mean, I think it's great.
[55:50] Speaker 2: It's fine.
[55:50] Speaker 3: I just don't think it's like- Do you think social
[55:53] Speaker 3: media is great and fine? I think there's elements of it.
[55:56] Speaker 3: I get a lot of information. I have a lot
[55:58] Speaker 3: of mentors, virtual mentors that I wouldn't have had. I
[56:01] Speaker 3: learn a lot quickly now. That's a plus for me,
[56:05] Speaker 3: but there's a lot of negative on it too.
[56:09] Speaker 2: Which way leans further for you? Do you think it's
[56:12] Speaker 2: a net positive or net negative for society? In its
[56:17] Speaker 2: current form. I think it depends on the user. 100%.
[56:21] Speaker 2: It depends on the user. Base your answer on the...
[56:24] Speaker 2: I feel like I'm giving a prompt to... No, I
[56:27] Speaker 2: need a prompt. Base your answer on the average American user. Negative.
[56:34] Speaker 2: I was just talking about this.
[56:35] Speaker 4: Because a lot of people look at the average age
[56:37] Speaker 4: of the user.
[56:38] Speaker 3: Yep.
[56:38] Speaker 2: Too young to understand what they're consuming. And it could
[56:42] Speaker 2: be super dangerous. But yeah. I mean, are you on X? Yeah.
[56:49] Speaker 2: I mean, less than 10 minutes. I mean, no. Do
[56:54] Speaker 2: you understand the narrative there and what's happening there? Well,
[56:57] Speaker 2: we don't have to get into it.
[56:58] Speaker 4: I want to ask about screen time in your kids.
[57:01] Speaker 2: I have a daughter.
[57:02] Speaker 4: She's four months old, bro. I'm not giving three more months, dude.
[57:07] Speaker 2: It's no, it's too early. It's too early. Wait, wait
[57:09] Speaker 2: another month. Bro.
[57:11] Speaker 1: If my phone is out and even just on like,
[57:14] Speaker 1: like there's here are the notes for this episode.
[57:17] Speaker 4: I'll just show like right here. If this is, she
[57:21] Speaker 4: locks in.
[57:21] Speaker 1: The stairs, the screen. And if there's video on it,
[57:24] Speaker 1: just stay. She's four months old. It, it, it feels
[57:28] Speaker 1: like a black mirror episode. This four month old is
[57:31] Speaker 1: drawn to this device.
[57:32] Speaker 2: All right.
[57:32] Speaker 4: I see it happening. Um, Screen time for children.
[57:36] Speaker 2: Yeah, it's really concerning.
[57:38] Speaker 3: I mean, for us, we try to delay as long
[57:41] Speaker 3: as we can to give our kids screen time. But
[57:44] Speaker 3: like I have a 15-year-old, we have a 15-year-old son
[57:46] Speaker 3: and our 10-year-olds aren't on it. Nine-year-old daughter's not on.
[57:50] Speaker 3: They're on like YouTube and stuff, but they're not like
[57:53] Speaker 3: on social media. I have a social media account that
[57:55] Speaker 3: I manage for my boys now and our daughter. But
[58:00] Speaker 3: really the reason I did that is because it's a
[58:02] Speaker 3: lot easier for me to post football highlights or whatever
[58:05] Speaker 3: that my family can see then sending it to everybody
[58:08] Speaker 3: all the time. Um, but they don't even, they don't
[58:11] Speaker 3: really go on it.
[58:12] Speaker 2: They will though. They will though. It's certainly a tool.
[58:16] Speaker 2: It certainly could be a tool if you use it properly.
[58:19] Speaker 2: It's um, I'm really strict, uh, you know, on it.
[58:23] Speaker 3: Um, as far as like with my kids, my wife
[58:25] Speaker 3: and I are, are different, have different, you know, do
[58:28] Speaker 3: you ever.
[58:28] Speaker 2: Feel yourself being pulled into it too much or I do? Yeah.
[58:32] Speaker 2: For sure. It's, it's probably as someone who's experienced pretty
[58:35] Speaker 2: much every addiction on this planet and have fallen head
[58:38] Speaker 2: over heels in love with everything. It's, it's probably one
[58:42] Speaker 2: of the hardest ones that I've ever dealt with. Yeah.
[58:44] Speaker 2: It's always there. You don't have to pay an exorbitant
[58:48] Speaker 2: amount of money to have access to it. It has,
[58:51] Speaker 2: it even has monetary and business-based use cases, which can
[58:55] Speaker 2: play tricks on you. Oh, wait, I'm just doing this
[58:57] Speaker 2: because I need this information for my next podcast. No,
[59:00] Speaker 2: you're not. You've been wasting your fucking time. This is
[59:04] Speaker 2: something I've been talking about a lot lately with people,
[59:06] Speaker 2: and it comes down to this why. conundrum? Why are
[59:11] Speaker 2: you online right now? As you watch this episode, you're,
[59:14] Speaker 2: you're watching an extremely valuable human and he's, he's enriching
[59:18] Speaker 2: your life. He's teaching you. But if you turn, when
[59:20] Speaker 2: you turn this episode off and you, you get back
[59:22] Speaker 2: to your scrolling behavior, why are you there? truthfully yeah
[59:26] Speaker 2: what are you what are you spending your time and
[59:28] Speaker 2: why are you spending your time consuming this when you
[59:30] Speaker 2: could be out especially.
[59:31] Speaker 1: We talked about the 15 minutes man imagine we took
[59:34] Speaker 1: those 15 minutes and invested it in you know yeah
[59:37] Speaker 1: how many books you read if you eat 18 minutes
[59:39] Speaker 1: a day i think you read 20 books a year
[59:41] Speaker 1: it's like it's crazy the um you know one thing
[59:45] Speaker 1: about the gambling i'll tell you i remember going back
[59:48] Speaker 1: to sorry it's.
[59:48] Speaker 2: Been no trust me it's something i would love to
[59:50] Speaker 2: talk i was.
[59:52] Speaker 3: A gambler And I remember at Marquee Jet, because I
[59:55] Speaker 3: was making a lot of money, there was a guy
[59:57] Speaker 3: that was a recovering gambling, a holic or whatever. And,
[1:00:01] Speaker 3: you know, I was going crazy watching the football games, like,
[1:00:04] Speaker 3: you know, just at this, watching games that I didn't
[1:00:06] Speaker 3: even know people, I didn't know one player on the
[1:00:08] Speaker 3: University of Hawaii. And I was like, you know, it's
[1:00:11] Speaker 3: like deciding if I'm going away for spring break or not.
[1:00:14] Speaker 3: But anyway, he came over to me, he's like, it
[1:00:16] Speaker 3: doesn't matter how much money, how rich you are, you
[1:00:19] Speaker 3: never have enough money if you're a gambler. And I
[1:00:22] Speaker 3: was like, nah, I don't believe that. He was like,
[1:00:25] Speaker 3: oh no, you'll cheat. You will never have enough money
[1:00:29] Speaker 3: if you're, if you're addicted to gambling.
[1:00:31] Speaker 2: And yeah.
[1:00:32] Speaker 3: And I just, I was gambling a lot heavy and
[1:00:36] Speaker 3: I just cold turkey it, man.
[1:00:37] Speaker 2: When I got married, You won't nothing. I do fantasy football. See,
[1:00:43] Speaker 2: I think there's a little bit of a... Dude, honestly,
[1:00:46] Speaker 2: as I look through this PDF that I have here,
[1:00:48] Speaker 2: we haven't talked Hawks. We haven't talked Jay-Z. We haven't
[1:00:51] Speaker 2: talked 50 Cent. I would like to at least rapid
[1:00:53] Speaker 2: fire a couple of those. I personally have found a
[1:00:56] Speaker 2: disparity or some sort of difference between casino gambling and sports.
[1:01:01] Speaker 2: I just have, truthfully. I agree. I can sit at
[1:01:05] Speaker 2: a blackjack table and lose my life. And if sports wise,
[1:01:09] Speaker 2: like it, for me, it just, first of all, it
[1:01:11] Speaker 2: can be somewhat skill-based. It doesn't matter what the D
[1:01:13] Speaker 2: what the dealer's dealing. You know what the player's doing.
[1:01:17] Speaker 2: You have ideas, there's competition and you see some of
[1:01:19] Speaker 2: these skill-based people actually end up net profitable. Right. But
[1:01:23] Speaker 2: it just makes the game so exciting. Like you're rooting
[1:01:25] Speaker 2: for someone individually or you're rooting for a team. That's
[1:01:28] Speaker 2: where I'm not saying it's a healthy activity always, but it's,
[1:01:32] Speaker 2: it certainly is not blackjack or, or roulette in my,
[1:01:35] Speaker 2: in my eyes.
[1:01:36] Speaker 1: Yeah.
[1:01:36] Speaker 2: I don't know how you, if you feel like they're
[1:01:39] Speaker 2: the same.
[1:01:39] Speaker 3: I think they're both could be, it depends on the,
[1:01:41] Speaker 3: on the, on the personality of the person, but they
[1:01:43] Speaker 3: both could be, you can go down a rabbit hole quickly.
[1:01:46] Speaker 2: Yep.
[1:01:46] Speaker 3: You know, you could, you could, it depends, like you're limited,
[1:01:49] Speaker 3: you're limited in, in casino betting by your credit line
[1:01:52] Speaker 3: or how much cash you have. I guess it's the
[1:01:55] Speaker 3: same in, in, with your, it depends on, but you can,
[1:01:58] Speaker 3: you can go down a hole quick, man.
[1:01:59] Speaker 2: Jay-Z, Hova, Blueprint. Times, days, eras. Most important hip hop
[1:02:06] Speaker 2: artist in my lifetime. What was your time like spent
[1:02:11] Speaker 2: with him?
[1:02:14] Speaker 4: You know, informative, amazing.
[1:02:17] Speaker 3: You know, Jay and I shared Yankee tickets when I was,
[1:02:20] Speaker 3: I had season tickets to the Yankees.
[1:02:24] Speaker 2: That's an interesting story, you know? Yeah, it was an
[1:02:25] Speaker 2: insane story. Did you also like hustle your way into the,
[1:02:29] Speaker 2: or you like barely had money?
[1:02:30] Speaker 3: I had no money and I was at a meeting
[1:02:31] Speaker 3: at the Yankees and the guy's like, I'm walking out,
[1:02:34] Speaker 3: I'm like, I'm so young, man. And the guy's like,
[1:02:37] Speaker 3: the marketing director's like, hey, you know anyone that won
[1:02:40] Speaker 3: four front row tickets to the Yankees? I'm like, what
[1:02:42] Speaker 3: are you talking about? He's like, we built 16 on
[1:02:46] Speaker 3: the third baseline for the World Series and 12 of
[1:02:48] Speaker 3: them are sold. We're going to put these out on market, Nick.
[1:02:51] Speaker 3: Someone just dropped out and I don't know. And I
[1:02:54] Speaker 3: was like, how much are they? He tells us how
[1:02:56] Speaker 3: much they are. They were like a thousand a seat.
[1:02:58] Speaker 3: There's four seats. There's 4,000 a game. There's 80. home games,
[1:03:02] Speaker 3: you know, that's like $ 320, 000.
[1:03:04] Speaker 1: I like $ 8, 000.
[1:03:05] Speaker 3: In my bag again. So I'm like, well, let me
[1:03:09] Speaker 3: think about it. I'll, you know, so we leave the
[1:03:12] Speaker 3: meeting and my partner's like, don't even think about it.
[1:03:14] Speaker 2: It's like, don't even think about it. You're out of
[1:03:16] Speaker 2: your mind.
[1:03:17] Speaker 3: So anyway, we went back to the office and then
[1:03:19] Speaker 3: I called the guy up at the Yankees and I'm like,
[1:03:21] Speaker 3: we'll take them. And I went to Jay and I said, Hey,
[1:03:26] Speaker 3: we have these seats, you know, front row seat, Yankee seats.
[1:03:30] Speaker 2: Now, I had known him. Yeah.
[1:03:33] Speaker 3: And you want to split them. And then we split
[1:03:37] Speaker 3: the tickets. And then when I started Marquee Jet, which
[1:03:41] Speaker 3: is like a year later, two years later, we did.
[1:03:43] Speaker 2: His whole tour.
[1:03:44] Speaker 1: And didn't you, didn't you kind of like roll it
[1:03:46] Speaker 1: into the people you were rubbing shoulders with?
[1:03:48] Speaker 2: They bought our company because we had the tickets. Yeah. Yeah.
[1:03:51] Speaker 1: I think it's so like, I just for networking.
[1:03:53] Speaker 2: It's a longer story.
[1:03:53] Speaker 4: That's the, that's the abridged version of it, but it
[1:03:55] Speaker 4: was crazy.
[1:03:55] Speaker 2: You got a crazy life. Just all these like little
[1:03:57] Speaker 2: like random golden stories. Bro, there's so much shit. I know,
[1:04:00] Speaker 2: it's a lot. Managed Run DMC for some time. Yeah. What?
[1:04:05] Speaker 1: Yeah.
[1:04:06] Speaker 3: How does that happen? I was at a trade show.
[1:04:09] Speaker 3: So Run DMC were my Beatles coming up. They were
[1:04:11] Speaker 3: the Beatles of my generation.
[1:04:13] Speaker 2: Well, the hip hop beat. Yeah, 100%. Yeah, for sure.
[1:04:15] Speaker 3: And I'm a New Yorker. And I loved Run DMC.
[1:04:19] Speaker 3: And I was at a conference in Atlanta, Super Show
[1:04:23] Speaker 3: in Atlanta. And we had a booth for my company,
[1:04:25] Speaker 3: which was selling sports CDs at the time. And Jam
[1:04:29] Speaker 3: Master Jay was the DJ for Run DMC, was the
[1:04:32] Speaker 3: guest at the Adidas booth signing autographs. So I took
[1:04:35] Speaker 3: my lunch there. to go and get online. I got
[1:04:38] Speaker 3: online like everybody else. I waited like an hour and
[1:04:40] Speaker 3: a half. And then I walked over to Jay and
[1:04:44] Speaker 3: I said, hey, I wrote this song for the Knicks,
[1:04:47] Speaker 3: which I did at the time. And I'm like, I'm
[1:04:49] Speaker 3: a humongous fan of yours, man. I would love for
[1:04:51] Speaker 3: you to help me write songs for other teams. I'm like,
[1:04:53] Speaker 3: there's a huge market here, man. And no one's doing it.
[1:04:56] Speaker 2: He's like, really?
[1:04:58] Speaker 3: I'm like, you can help me. A week later, he
[1:05:00] Speaker 3: moved into my office and we shared a desk for
[1:05:03] Speaker 3: four years. And I started managing them. And I spoke
[1:05:07] Speaker 3: to his son last night. Actually, he got killed. And
[1:05:10] Speaker 3: that's how I met 50. So Jay was working with
[1:05:15] Speaker 3: this kid, Curtis, who was a boxer out of Queens.
[1:05:18] Speaker 3: And he wanted to learn some business while he was
[1:05:20] Speaker 3: working on his music. So Curtis came in and interned
[1:05:24] Speaker 3: for me for a year and a half and helped
[1:05:26] Speaker 3: me write songs for Steam Songs.
[1:05:28] Speaker 2: And then he became 50 Cent. That's crazy, man. That's in,
[1:05:33] Speaker 2: that's literally insane. And only, and only flew your jet company. Yeah.
[1:05:37] Speaker 3: Like 10 years later, uh, he was on one of
[1:05:39] Speaker 3: our planes and we had lost contact, but I, I
[1:05:41] Speaker 3: saw them on his, his name on the manifest that
[1:05:43] Speaker 3: he was flying with us. I wrote a note. I said, 50,
[1:05:46] Speaker 3: you're never going to believe this man. This is Jesse
[1:05:48] Speaker 3: from the jingle company. You're on one of my planes, man.
[1:05:51] Speaker 3: I own this company. And then he wrote the next day,
[1:05:53] Speaker 3: he would only fly with marquee jet or company, which
[1:05:55] Speaker 3: is mad.
[1:05:56] Speaker 2: So you have a good, so you have a, an
[1:05:58] Speaker 2: in with, with Curtis. I mean, yeah. Just out of curiosity,
[1:06:02] Speaker 2: is there any chance you could ever get him to
[1:06:03] Speaker 2: do the Impulsive Podcast, the number one podcast? Let's ask.
[1:06:06] Speaker 2: Let's ask. Got to ask for the order. Amazing. Marquis
[1:06:09] Speaker 2: Jets is now NetJets. Yeah. Yeah.
[1:06:12] Speaker 1: And why was Zico Coconut Water? So Zico, we sold
[1:06:15] Speaker 1: to Coca-Cola. It's a company that I got involved with
[1:06:20] Speaker 1: early on. They were doing like maybe three or four
[1:06:22] Speaker 1: million in sales. And then my company partnered with Zico
[1:06:26] Speaker 1: and Coca-Cola. We did a three-way partnership. And then Coke
[1:06:29] Speaker 1: bought us out.
[1:06:30] Speaker 3: Two years later, and my partner and I and a
[1:06:32] Speaker 3: group of investors bought it back a year ago.
[1:06:36] Speaker 2: So we bought it back. We bought it back. So
[1:06:38] Speaker 2: you're my competitor.
[1:06:39] Speaker 4: I wouldn't say competitor. The Prime is 10% coconut water, bro.
[1:06:43] Speaker 2: Yeah, we're 100%. Different categories. Okay, fair, fair. I remember
[1:06:49] Speaker 2: Zico was like one of the- You guys put other
[1:06:51] Speaker 2: stuff in Prime too? Yeah, yeah. Okay, we were just
[1:06:53] Speaker 2: coconut water.
[1:06:54] Speaker 4: Coconut water's great.
[1:06:57] Speaker 1: The first coconut water that I drank had to have
[1:06:59] Speaker 1: been Zico.
[1:07:00] Speaker 2: Yeah. Yeah.
[1:07:01] Speaker 1: Bro, between Zico, the music stuff you did, NetJets, your wife, Spanx,
[1:07:09] Speaker 1: you guys just crossed so many boxes of culture.
[1:07:14] Speaker 2: We haven't even talked about her. Wonder Woman. In a
[1:07:18] Speaker 2: world of ordinary mortals, you are a Wonder Woman.
[1:07:22] Speaker 1: Founder of Spanx. Like you guys are actually like a
[1:07:24] Speaker 1: power couple. And I don't think, I think I mentioned
[1:07:27] Speaker 1: this at the dinner. It's like, you have like celebrity
[1:07:30] Speaker 1: couples that are doing their thing. And sometimes they stick together.
[1:07:34] Speaker 1: Most of the time, not. You guys are both really
[1:07:37] Speaker 1: independently successful business people. I'm curious about what the dynamic
[1:07:42] Speaker 1: is in the relationship. My wife is way more successful
[1:07:45] Speaker 1: than me. So she, no, I mean, we don't, we
[1:07:49] Speaker 1: don't talk a lot about business, you know, like, I mean,
[1:07:53] Speaker 1: Not really.
[1:07:53] Speaker 2: We got married later in life.
[1:07:55] Speaker 3: I got married at 40. Sarah was 37. And I mean, look,
[1:08:00] Speaker 3: I have the best board of advisors ever. I just
[1:08:02] Speaker 3: go to my wife. I mean, I think she is
[1:08:04] Speaker 3: one of the best entrepreneurs I've ever met. I mean,
[1:08:07] Speaker 3: what she did, starting a company with five grand, no investors.
[1:08:11] Speaker 3: you know, and taking it to selling it for north
[1:08:13] Speaker 3: of a billion bucks, being the only partner, you know,
[1:08:16] Speaker 3: it's just an insane story.
[1:08:17] Speaker 2: Yeah, it's crazy.
[1:08:18] Speaker 4: And, and you know, like do something without raising money.
[1:08:21] Speaker 2: Yeah.
[1:08:21] Speaker 4: Like with five grand, it's insane.
[1:08:24] Speaker 2: That's another podcast we should try to do. We should.
[1:08:27] Speaker 2: That would be. Yeah. I was in Puerto Rico.
[1:08:29] Speaker 4: I was next to her.
[1:08:30] Speaker 2: Yeah. At the table. I was just, I was picking
[1:08:32] Speaker 2: her brain like crazy.
[1:08:33] Speaker 4: Yeah. Does she do pods ever? Not often, but she does.
[1:08:37] Speaker 2: Yeah.
[1:08:38] Speaker 1: Plus she has a new shoe. We could, we could,
[1:08:40] Speaker 1: But she really loved the dinner that we had, man.
[1:08:42] Speaker 1: She was really impressed. It was such a pleasure, dude. Yeah,
[1:08:47] Speaker 1: when you guys come out there again, we should play
[1:08:48] Speaker 1: pickleball or something. Not me and Mike.
[1:08:51] Speaker 2: Mike can't play. No, yes, I can. I play pickleball.
[1:08:54] Speaker 2: You can't move. Yeah, right. We played doubles that time.
[1:08:56] Speaker 2: I think we beat you guys. You and Nina. What
[1:08:58] Speaker 2: are you? Nina, Kevin. Didn't we beat them? A couple
[1:09:01] Speaker 2: games in a row. Bro, what are you talking about? Yeah,
[1:09:04] Speaker 2: you can't argue that. Because I said it first. You'd
[1:09:06] Speaker 2: have to provide proof otherwise to counter it. So there's
[1:09:09] Speaker 2: not like a lack of better verbiage. There's not like
[1:09:13] Speaker 2: a dick measuring contest in the relationship? No. We don't even.
[1:09:17] Speaker 2: I mean, it's.
[1:09:19] Speaker 3: It's, we're trying to raise four kids, man. I mean,
[1:09:21] Speaker 3: all of our energy is on the kids. We don't,
[1:09:23] Speaker 3: we don't even, we don't really think about it. We
[1:09:26] Speaker 3: don't talk about anything like that. I mean, we just
[1:09:30] Speaker 3: try to stay, she's got, comes from a great family.
[1:09:33] Speaker 1: Did her like entrepreneurial spirit, is that something that you
[1:09:36] Speaker 1: were attracted to?
[1:09:38] Speaker 3: Well, we met because of it. She was a customer
[1:09:40] Speaker 3: of mine at Marquee Jet. So we met at one
[1:09:42] Speaker 3: of our events and yeah. So we met in Vegas
[1:09:47] Speaker 3: at a poker tournament. But yeah, I mean, I think
[1:09:50] Speaker 3: it was definitely- See.
[1:09:52] Speaker 2: That gambling brought you guys together. Come on, you gotta
[1:09:55] Speaker 2: think about it. Right, right, right, right. Yeah, but it's,
[1:10:02] Speaker 2: we try to.
[1:10:05] Speaker 3: Move the ball, like move the ball down the field
[1:10:07] Speaker 3: with our family more than like, it's different, like celebrity marriages.
[1:10:12] Speaker 3: And I don't know, I've never been in a celebrity marriage,
[1:10:14] Speaker 3: but you know, it's very public. We're not like publicly
[1:10:17] Speaker 3: out there we didn't, neither of us got famous because
[1:10:21] Speaker 3: we were on TV or anything or, you know what
[1:10:24] Speaker 3: I mean? We just built businesses and yeah.
[1:10:27] Speaker 2: Yeah. Okay. Dude, we could, we could, we could do
[1:10:29] Speaker 2: this podcast probably all day. It was so fun, man.
[1:10:32] Speaker 2: You get to talk about Trey, nothing. Atlanta Hawks. Well,
[1:10:35] Speaker 2: not nothing. We talked about a ton. What's it like
[1:10:37] Speaker 2: owning a sports team?
[1:10:39] Speaker 4: Is that like a dream come true?
[1:10:40] Speaker 2: Yeah.
[1:10:40] Speaker 3: I mean, yes, I'm a big basketball fan and, um,
[1:10:44] Speaker 3: I love, being in Atlanta, and I love being around it.
[1:10:47] Speaker 3: We have a great group of owners at the Hawks.
[1:10:50] Speaker 2: It's so fun. I can imagine. Yeah. But does it ever... No.
[1:10:54] Speaker 4: Whenever you're going to say it, no, it never gets old.
[1:10:57] Speaker 2: No, that's not what I was going to ask. Do
[1:10:58] Speaker 2: you ever wish that it was the New York Knickerbockers
[1:11:02] Speaker 2: that you owned? The Knicks... The Knicks would be elite. Dude,
[1:11:07] Speaker 2: come on. You sit and hanging out every night with Dolan. Oh,
[1:11:10] Speaker 2: my God. In the garden watching Gat play. Anything.
[1:11:13] Speaker 4: Being around anything. I mean, I grew up a diehard
[1:11:16] Speaker 4: Knicks fan.
[1:11:16] Speaker 2: Of course. I still love the Knicks. Pre-Ewing, right?
[1:11:20] Speaker 1: Yeah.
[1:11:20] Speaker 2: God dang. Yeah, yeah, yeah. Michael Ray Richardson, like 70s. Yeah.
[1:11:26] Speaker 4: Clyde Frazier era.
[1:11:28] Speaker 2: Clyde the Glide. Earl Monroe. Yeah. Clyde the Glide. Early. Early.
[1:11:32] Speaker 3: And then I wrote the song for the Knicks when
[1:11:33] Speaker 3: I was 22, going to New York. I wrote the
[1:11:35] Speaker 3: theme song.
[1:11:36] Speaker 2: Is this still the theme song? Yeah, it's still the
[1:11:38] Speaker 2: theme song. No way. It's insane. They still use the tagline, everything.
[1:11:44] Speaker 2: Started as a rapper, ended up being a boss. That's crazy. Jesse, dude,
[1:11:50] Speaker 2: thank you for joining us in your own house. Yeah, man.
[1:11:52] Speaker 2: We appreciate it. It was super fun, man.
[1:11:54] Speaker 4: Thank you guys for having me.
[1:11:55] Speaker 2: I really appreciate it. We're going to have to do
[1:11:57] Speaker 2: a part two sometime. I love it.
[1:11:59] Speaker 4: I love it.
[1:12:00] Speaker 2: Jesse Itzler, ladies and gentlemen. Goddamn. What a knowledge dump. Also,
[1:12:06] Speaker 2: welcome back to Impulsive, the number one podcast. I didn't
[1:12:08] Speaker 2: do the intro. Oh, do it.
[1:12:10] Speaker 1: Do you want to plug that? I mean, we kind
[1:12:11] Speaker 1: of already did. But like, if you're looking to, what
[1:12:14] Speaker 1: did you say, Taylor?
[1:12:15] Speaker 2: Paul Jordan, if you want to. Oh, okay. Paul Jordan.
[1:12:19] Speaker 1: No.
[1:12:19] Speaker 2: I think people... Yeah, yeah, yeah. Cool. Can I have that? Yeah,
[1:12:24] Speaker 2: of course, man. Thanks. We bought a couple.
[1:12:27] Speaker 4: I got you guys planners, too.
[1:12:28] Speaker 2: Oh, wow. There's already a market.
[1:12:29] Speaker 1: I loved planners in elementary school. We have the best...
[1:12:34] Speaker 1: By the way, I will say this. This is the
[1:12:36] Speaker 1: best planner. The big-ass planner.
[1:12:38] Speaker 2: No.
[1:12:39] Speaker 3: First of all, there's a whiteboard on the back to
[1:12:42] Speaker 3: write your daily shit. But it's a desktop calendar. So
[1:12:46] Speaker 3: it's like the size of a desktop calendar, but it
[1:12:48] Speaker 3: folds and you can travel with it.
[1:12:50] Speaker 2: I want that. I'm going to start using that. Yeah, dude.
[1:12:52] Speaker 2: Thank you, man. For real. Absolutely.

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.