# Meet Gstaad Guy: The 27-Year-Old Who Made a Career Bullying Billionaires

An episode of [Impaulsive with Logan Paul](https://invisiblenetwork.ai/podcast/1442164847), 2 Jan 2025, 1 h 17 min.

Audio: https://podtrac.com/pts/redirect.mp3/pscrb.fm/rss/p/mgln.ai/e/441/claritaspod.com/measure/prfx.byspotify.com/e/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/acd3f8a1-3824-4e5f-ab92-b4b300f0cf57/f163c5d6-a83e-44e5-acc4-b4b30126796a/audio.mp3?utm_source=Podcast&in_playlist=f4ff3c4f-5606-4c61-9c5a-b4b300f0cf7a

Use code LOGAN10 for 10% off your SeatGeek order https://seatgeek.onelink.me/RrnK/LOGAN10 *Up to $25 off Billionaire whisperer Gstaad Guy joins the boys to discuss his secret hideaway for the elite, rivalry with Zachirific (Sydney Sweeney’s BF), bullying billionaires, why money CAN buy happiness, partnering with Loro Piana & AP, old money vs new money, saying À La Poubelle to his job at Apple, launching new Poubel charm bracelets & more… SUBSCRIBE TO THE PODCAST ► https://www.youtube.com/impaulsive Watch Previous (IMPAULSIVE'S TOP 24 MOMENTS OF 2024) ► https://www.youtube.com/watch?v=ea0EdsJZ0Rg ADD US ON: INSTAGRAM: https://www.instagram.com/impaulsiveshow/ Timestamps: 0:00 Welcome Gstaad Guy! 💥 3:04 How Gstaad Guy Broke His Face! 🤕 5:06 The Billionaire Frown ☹️ 7:00 “Hideaway For The Elite” 😳 11:41 George, Logan & Mike Visiting Gstaad…🃏 17:09 Does Money Buy Happiness? 💸 21:25 Colton Vs Constance 🤑 24:02 George Roasted CEO of Coinbase! 🤣 27:03 Loro Piana & AP ⌚️ 34:16 Greatest Day of Gstaad Guy’s Life! 📲 39:48 Zachirific Rivalry 😤 42:30 Funny Billionaire Boat Story! 🛥️ 44:48 Mike & Gstaad Guy’s Rocky Relationship..😠 47:26 Leaving Apple To Become Influencer 🍎 52:35 Greatness of Zachirific 👏 56:44 Who Gets More Chicks? 💃🏼 57:15 À La Poubelle Game! 🗑️ 1:02:48 New Poubel Charm Bracelets! 🔥 1:09:34 The REAL Gstaad Guy..? 😱 1:11:46 Rich Kids Takeover! 🏨 1:13:25 Best Places to Visit on Earth? 🌎 PLEASE NOTE Impaulsive is a significant break from the typical content viewers have come to expect from the vlog channel & we could not be more proud and excited to watch this unfold and grow. Please be advised that we will be exploring a wide variety of topics (some adult-themed) and our younger viewers (and their parents) should be advised that some topics will be for mature audiences only. See omnystudio.com/listener for privacy information.

## Transcript

[0:00] Speaker 1: You have made an entire career making fun of high
[0:03] Speaker 1: net worth people.
[0:04] Speaker 2: When you're bullying up, people who are being bullied feel celebrated.
[0:07] Speaker 2: So when I make fun of billionaires for being billionaires,
[0:09] Speaker 2: they're like, ah, they love it. I realize if I
[0:13] Speaker 2: say absurd things in this eloquent British accent, people will resonate.
[0:16] Speaker 3: The more you spend, the more.
[0:19] Speaker 4: You make.
[0:20] Speaker 3: And people were like, yes.
[0:21] Speaker 2: Stade is a small town in the mountains of Switzerland.
[0:25] Speaker 2: Became sort of a hideaway for the world's elite.
[0:28] Speaker 3: There's like a barrier to entry for peasants.
[0:30] Speaker 2: Peasants is a strong word.
[0:31] Speaker 1: Well, that's how they certainly looked at me and Mike.
[0:34] Speaker 1: What did the frown originate from?
[0:35] Speaker 2: It's basically like permanent displeasure of things. Even if I'm
[0:38] Speaker 2: having a great experience. Zacharific. He's one of the greats
[0:42] Speaker 2: online right now. The girls.
[0:43] Speaker 3: I mean, the girls he gets.
[0:44] Speaker 4: Ziggy Sweeney.
[0:45] Speaker 5: Bismuth.
[0:46] Speaker 3: Manifested his way into being the cool guy.
[0:48] Speaker 1: When George roasted the CEO of Coinbase, George had no
[0:52] Speaker 1: idea who he was.
[0:53] Speaker 4: Did he say you have so much money and you
[0:54] Speaker 4: can't buy hair?
[0:55] Speaker 3: He did not say that.
[0:57] Speaker 4: Yes, he did. It's like how you start a fire
[1:07] Speaker 4: with flint.
[1:09] Speaker 2: I don't know what that means.
[1:11] Speaker 3: Hey, we're rolling.
[1:12] Speaker 2: We're in. Oh, we're in?
[1:12] Speaker 3: Okay.
[1:15] Speaker 2: We should not start with that.
[1:16] Speaker 4: It's too late. I don't know what to tell you.
[1:19] Speaker 4: Nothing more impulsive than that, buddy.
[1:20] Speaker 3: Yeah, it's facts.
[1:21] Speaker 1: Hey, guys, welcome back to Impulsive, the number one podcast
[1:24] Speaker 1: in the world. Thanks for listening, watching, viewing, and subscribing.
[1:27] Speaker 3: It's 7 a.m.
[1:29] Speaker 1: Shtag guy made us start so early because he's got
[1:31] Speaker 1: things to do, apparently. But let me do an intro
[1:34] Speaker 1: because I do owe you a proper intro because you're
[1:36] Speaker 1: one of my best friends. That guy across from me
[1:38] Speaker 1: is one of my best friends. He goes by Stodguy
[1:42] Speaker 1: on Instagram. He has the highest....
[1:49] Speaker 4: Per capita.
[1:50] Speaker 1: No, his following is the highest concentration of high net
[1:55] Speaker 1: worth individuals and billionaires of any social media page in
[1:58] Speaker 1: the world. This guy, dude, I'm so proud of you
[1:59] Speaker 1: as a friend and as a content creator.
[2:01] Speaker 3: I love you.
[2:02] Speaker 4: Thank you.
[2:02] Speaker 1: He plays Constance, who's old money, and Colton, who has
[2:06] Speaker 1: new money. My guy, not in character. Welcome, the Stodd guy.
[2:10] Speaker 2: Thank you.
[2:10] Speaker 3: Yeah.
[2:11] Speaker 4: Or as we call him, Stoddy.
[2:13] Speaker 3: Stoddy.
[2:14] Speaker 4: As the girls call him. Oh, Stoddy.
[2:15] Speaker 3: Oh, my God. We love him.
[2:17] Speaker 1: Dude, I am so happy to have you as a
[2:20] Speaker 1: guest on the podcast, not just as a homie, but
[2:22] Speaker 1: as a person who's made waves in the social media area.
[2:28] Speaker 2: Thank you, dude. Thank you.
[2:30] Speaker 3: I realized something. I'm shorting out a little bit.
[2:32] Speaker 4: I'm smiling. I'm smiling right now just.
[2:34] Speaker 2: So you guys know.
[2:35] Speaker 1: I can't tell.
[2:35] Speaker 3: What's up with the mask?
[2:38] Speaker 4: Want to tell them? I got influenza.
[2:42] Speaker 1: That's why we also had to do this so early
[2:44] Speaker 1: because Mikey went to Basel. He's one of the people
[2:47] Speaker 1: you make fun of. He went to Basel and got influenza.
[2:49] Speaker 1: I can't wait to get into it.
[2:50] Speaker 3: Rookie mistake.
[2:50] Speaker 2: Yeah.
[2:51] Speaker 3: Rookie mistake.
[2:51] Speaker 5: There was a lot of influenza going around this year, dude.
[2:54] Speaker 5: It was a big thing, yeah.
[2:55] Speaker 3: Influenza.
[2:57] Speaker 4: Influenza.
[2:58] Speaker 5: But I had to make it out here for this
[3:00] Speaker 5: episode because I also equally love you. I'm excited to
[3:02] Speaker 5: get into it. I know you've been waiting a long time. Ironically,
[3:05] Speaker 5: Shtadi has been on the show briefly and equally ironically.
[3:12] Speaker 4: In a fireplace couch setting.
[3:15] Speaker 3: Where?
[3:15] Speaker 4: When? In Stadi.
[3:16] Speaker 3: I was on the side.
[3:17] Speaker 2: Oh, in Stad.
[3:19] Speaker 3: Yeah.
[3:19] Speaker 1: So one of our famous Stad episodes.
[3:21] Speaker 3: It was the worst vacation of my life ever. Me too.
[3:24] Speaker 2: I smashed my face.
[3:25] Speaker 4: Oh.
[3:26] Speaker 3: Remember?
[3:26] Speaker 4: That's still secretive, kind of.
[3:28] Speaker 2: I mean, we can talk about it. I'm not going
[3:30] Speaker 2: to show the video.
[3:30] Speaker 3: Why not? Why not? Would you show it?
[3:32] Speaker 2: Eventually, I think so, but it's a traumatic moment.
[3:35] Speaker 3: Throw it out there. Can we put it out there?
[3:38] Speaker 4: You don't want to.
[3:39] Speaker 2: I'd rather not.
[3:40] Speaker 4: Do we talk about it right now, about that moment?
[3:42] Speaker 4: I mean, we're here.
[3:42] Speaker 3: I mean, but if we talk about it, we don't
[3:44] Speaker 3: show it.
[3:44] Speaker 2: Yeah, we'll skip it.
[3:46] Speaker 4: Really? Just fucking talk about it.
[3:48] Speaker 3: I've been on the show twice.
[3:48] Speaker 4: You smashed your, you absolutely smashed your face.
[3:51] Speaker 3: Okay, here's what happened.
[3:52] Speaker 4: Okay.
[3:52] Speaker 2: So we were in Stade in Switzerland. Logan wanted to
[3:57] Speaker 2: go curling. And instead of curling, he said, we're going to, oh, Stadegeil, look,
[4:02] Speaker 2: we're going to.
[4:03] Speaker 4: By the way, both of you are two strikes already.
[4:07] Speaker 4: I did. Yeah, you already did it once.
[4:09] Speaker 2: We can just bleep it out every time. Stadegeil, look,
[4:13] Speaker 2: let's play Quidditch instead. And I was like, oh, that's
[4:15] Speaker 2: an amazing idea. So Logan sticks the curling broom between
[4:20] Speaker 2: his legs and just barely squeezes it together with his knees.
[4:23] Speaker 2: And no matter how strong your knees are.
[4:25] Speaker 3: The leverage isn't there.
[4:26] Speaker 4: It's not there.
[4:27] Speaker 2: No. And he says, grab my stick. Okay. So I
[4:30] Speaker 2: grabbed the stick, put my weight on it, slip on
[4:33] Speaker 2: my face, fracture my cheek.
[4:36] Speaker 3: Horrible.
[4:37] Speaker 4: It was violent.
[4:37] Speaker 3: In front of girls and stuff.
[4:39] Speaker 2: Yeah, in front of my ex. That's why she was
[4:41] Speaker 2: my ex. She saw it.
[4:43] Speaker 3: Then she just walked out.
[4:44] Speaker 4: Crazy.
[4:45] Speaker 1: Yeah, we felt so bad for you. Because, like, bro,
[4:47] Speaker 1: you're such a good kid. Like, you come from a
[4:50] Speaker 1: nice family in London. You got that accent. What is
[4:54] Speaker 1: it called? The international school accent. Like, I don't think
[4:58] Speaker 1: people who follow you really know who you are. So
[5:02] Speaker 1: it's nice to kind of peel back the veil and
[5:05] Speaker 1: just have you as you. When people meet you in
[5:08] Speaker 1: real life, do they know you're six foot seven?
[5:12] Speaker 2: Short answer, no.
[5:13] Speaker 3: No.
[5:13] Speaker 2: The first thing they say is, whoa, I didn't know
[5:16] Speaker 2: you were so tall.
[5:17] Speaker 3: So tall.
[5:18] Speaker 2: And also they say, I didn't know you can smile
[5:20] Speaker 2: because I'm always frowning in my videos. Yeah. but I'm
[5:23] Speaker 2: pretty smiley in real life.
[5:25] Speaker 1: What did the frown originate from? Why does the frown
[5:29] Speaker 1: signify rich people?
[5:32] Speaker 2: So the frown started when I was filming my first
[5:34] Speaker 2: ever video. And it's basically like permanent displeasure of things.
[5:42] Speaker 4: Disapproval.
[5:44] Speaker 2: Nothing is enough. I always want better. Even if I'm
[5:46] Speaker 2: having a great experience, you'll barely see a grin through
[5:51] Speaker 2: the frown. It's like, You're kind of smiling, but you're
[5:55] Speaker 2: still frowning. Even if it's great, it's not good enough.
[5:58] Speaker 2: And that's the world of high net worth people.
[6:02] Speaker 1: It's so funny because you have made an entire career
[6:06] Speaker 1: off of making fun of high net worth people. And
[6:10] Speaker 1: your audience is so niche. At least it started niche.
[6:13] Speaker 1: And I've been doing this content forever. And a lot
[6:16] Speaker 1: of people have come in and out of the camp.
[6:18] Speaker 1: And you've been my friend since you were 17 and
[6:21] Speaker 1: I was 19. We met at the MTV Movie Awards.
[6:24] Speaker 4: Predates me. Yeah.
[6:26] Speaker 1: Like one of my oldest friends, the only older friend
[6:28] Speaker 1: is Evan, who's up there.
[6:29] Speaker 4: Who's asleep in the upstairs.
[6:31] Speaker 3: And bro, when we met.
[6:33] Speaker 1: Immediately just like hit it off. And you said something
[6:36] Speaker 1: to me and you're like, it was this time next year.
[6:39] Speaker 1: And it was like a little motivating thing for you
[6:41] Speaker 1: and I to go do our things and then come
[6:43] Speaker 1: back and go this time next year. And I always
[6:45] Speaker 1: thought you were so charismatic. There was something about you
[6:49] Speaker 1: that was... Natural on camera as well. You weren't afraid
[6:52] Speaker 1: of the camera.
[6:53] Speaker 2: Thank you.
[6:53] Speaker 1: And then you started this character. By the way, I
[6:56] Speaker 1: interpret it as Geestad guy.
[6:58] Speaker 4: Geestad.
[7:00] Speaker 3: What the fuck is Geestad?
[7:03] Speaker 1: And how did you start growing this page, making fun
[7:06] Speaker 1: of rich people?
[7:08] Speaker 2: So, first of all, thank you for your praise. It
[7:10] Speaker 2: means a lot. I started Geestad guy nearly six years
[7:15] Speaker 2: ago now. So four years after we met. And honestly, you...
[7:19] Speaker 2: watching you grow and watching you be comfortable in front
[7:21] Speaker 2: of the camera was a big part of my comfort
[7:25] Speaker 2: with the camera eventually. So Stadgeir or G-Stad as Mike
[7:32] Speaker 2: calls it, Stad is a small town in the mountains
[7:35] Speaker 2: of Switzerland. I had never been there growing up. I
[7:39] Speaker 2: went there for the first time a year after making
[7:41] Speaker 2: the page and it's secluded. It's about two to three
[7:46] Speaker 2: hours away from the nearest major airport in Geneva. And
[7:50] Speaker 2: it was one of the first towns in Switzerland to
[7:53] Speaker 2: have luxury hotels 100 years ago. And there was also
[7:59] Speaker 2: a boarding school called Le Rosé, which you may have
[8:02] Speaker 2: heard of. It's a fantastic boarding school and happens to
[8:05] Speaker 2: be very expensive that has a winter campus in Stade.
[8:11] Speaker 3: So luxury hotels, crazy boarding school started.
[8:15] Speaker 2: To bring a lot of high spending residents who'd visit
[8:18] Speaker 2: their kids and stick around. But because of this very
[8:23] Speaker 2: old school ski town, you also have a lot of
[8:25] Speaker 2: building laws. So people couldn't build these crazy homes from
[8:29] Speaker 2: the outside. They would start building homes for themselves that
[8:31] Speaker 2: looked very modest on the outside, but had crazy like
[8:34] Speaker 2: five level basements in these crazy homes. And it became
[8:38] Speaker 2: sort of a hideaway for the world's elite and wealthy
[8:44] Speaker 2: who wanted to be away from major cities, be away
[8:47] Speaker 2: from other people and just do their own thing. hidden
[8:50] Speaker 2: away in the mountains of Switzerland. And it's pretty inconvenient
[8:52] Speaker 2: to get to. So you don't get much foot traffic.
[8:55] Speaker 2: People just mind their own business. It's extremely expensive. And
[8:59] Speaker 2: it's really absurd more than anything. It has.
[9:03] Speaker 4: It's absurd.
[9:03] Speaker 2: It's absurd.
[9:04] Speaker 1: The GDP of just Stade is like, well, what? Like
[9:09] Speaker 1: a percentage of like the world's entire countries. The amount
[9:13] Speaker 1: of high net worth individuals there in that little ski
[9:17] Speaker 1: town is insane.
[9:18] Speaker 5: Probably the most in the world, for sure. We went
[9:21] Speaker 5: there just to try it out for New Year's. And we've,
[9:25] Speaker 5: by now, have gotten the luxury and the opportunity and
[9:28] Speaker 5: the blessing to go everywhere. And I want to talk
[9:30] Speaker 5: about it later in the episode. Who has the flu?
[9:34] Speaker 4: Is it me or you? Because that's the 15th time.
[9:36] Speaker 3: I was drinking last night with Evan. I was drinking
[9:38] Speaker 3: last night with Evan. We were drinking whiskey.
[9:40] Speaker 4: What's good, bro?
[9:41] Speaker 3: Smoking a little bit. You should put his mask on.
[9:43] Speaker 3: Just hanging out.
[9:46] Speaker 5: That was the only time out of all of the
[9:48] Speaker 5: times through Saudi, through all these different places I've ever
[9:52] Speaker 5: felt like I was actually with the Illuminati.
[9:54] Speaker 3: Yeah.
[9:54] Speaker 4: Like for real, bro.
[9:55] Speaker 5: When I was in the basement of whoever that Russian
[9:58] Speaker 5: oligarch's house that paid get a like million to do
[10:01] Speaker 5: a 30-minute set and Madonna was there.
[10:04] Speaker 4: Like, if there is a home for the Illuminati, it
[10:07] Speaker 4: is in Shnod.
[10:08] Speaker 2: I mean, trust me, I'm as shocked as you are.
[10:10] Speaker 2: And hence this entire thing. Like, it's a really crazy place.
[10:14] Speaker 2: It's absurd in every shape and form. And it's actually...
[10:17] Speaker 2: a contradiction in every shape and form. It's like Swiss farmland, nature,
[10:23] Speaker 2: billionaire hideaway. Farmers wearing traditional Swiss clothes, furs, and crazy outfits.
[10:32] Speaker 2: Understatement with overstatement. It's like the extremes on each side
[10:35] Speaker 2: and just makes it so absurd as a place.
[10:39] Speaker 5: But is it rooted, in the end, is it rooted
[10:43] Speaker 5: in Swiss tax law at the end of the day
[10:46] Speaker 5: as to why it attracts.
[10:47] Speaker 4: I mean, that's a pretty well-known thing, right?
[10:50] Speaker 5: As to why it's so attractive to European, Asian money.
[10:56] Speaker 2: I think it's a small part of it.
[10:58] Speaker 3: A small part of it?
[10:59] Speaker 2: Yeah, because there's a lot of places people can tax optimize.
[11:01] Speaker 4: Luxembourg.
[11:02] Speaker 2: There's a lot of tax-free places in the world.
[11:04] Speaker 4: But Switzerland generally is considered to be one of the.
[11:06] Speaker 2: It's pretty good.
[11:07] Speaker 4: I'm so sorry. But people who.
[11:10] Speaker 3: I gotta get one good one out.
[11:12] Speaker 4: It's fine.
[11:12] Speaker 3: It's kind of my throat.
[11:17] Speaker 5: Wait, would you want to try one of these hydration
[11:18] Speaker 5: beverages from Prime?
[11:19] Speaker 3: I'm already drinking one.
[11:20] Speaker 4: Well, that's the energy version.
[11:21] Speaker 3: I'm ruining the episode.
[11:22] Speaker 5: 18 plus.
[11:23] Speaker 2: No, you're good. You're good. Don't worry.
[11:24] Speaker 4: Sorry.
[11:25] Speaker 3: Thank you.
[11:26] Speaker 4: God bless you.
[11:27] Speaker 2: You're going to need it. Yeah, it's... People who have
[11:32] Speaker 2: homes there usually have like six other homes.
[11:35] Speaker 4: Right.
[11:35] Speaker 2: So they have a home in Stade. So actually.
[11:37] Speaker 3: A boat.
[11:37] Speaker 2: A place in Monaco, a place in London, and they
[11:40] Speaker 2: just jump between cities and And there's a private airport there.
[11:42] Speaker 2: They fly out of the private airport. If you're flying
[11:45] Speaker 2: commercial into Stade, like me, like us, it's actually super
[11:49] Speaker 2: inconvenient to get there.
[11:50] Speaker 3: Oh, my God.
[11:51] Speaker 4: It's horrible.
[11:51] Speaker 2: You land, two and a half hour train, you drive.
[11:53] Speaker 2: It's a pain.
[11:55] Speaker 4: Everybody laughs at you when you get there.
[11:56] Speaker 3: Exactly.
[11:57] Speaker 4: There's like a.
[11:57] Speaker 3: Barrier to entry for peasants.
[11:59] Speaker 2: I mean, peasants is a strong word.
[12:01] Speaker 1: Well, that's how they certainly looked at me and Mike.
[12:03] Speaker 3: No, they loved you guys. No, no, no, no, no, no.
[12:06] Speaker 4: So much.
[12:07] Speaker 3: Me, Mike, and George, when we went, like, by the way, self-made.
[12:11] Speaker 1: Successful in america like i think we command a little
[12:13] Speaker 1: bit of respect i think people showed you.
[12:15] Speaker 5: Respect no they did no they did no they did
[12:18] Speaker 5: they just they we were the jest.
[12:19] Speaker 4: We were the jazzers they found us funny there was
[12:21] Speaker 4: this make.
[12:22] Speaker 5: A joke damn influencers yeah for sure it definitely existed
[12:26] Speaker 5: it wasn't disrespectful but it certainly was um They were
[12:31] Speaker 5: entertained by the oddity of what and how we were
[12:35] Speaker 5: and how we dressed and all of that.
[12:39] Speaker 2: To be fair to them, I think you guys both
[12:41] Speaker 2: played into that.
[12:41] Speaker 4: Yeah, of course.
[12:43] Speaker 2: I've seen you guys be in environments where you're poised
[12:46] Speaker 2: and collected and you also play that hat.
[12:49] Speaker 4: Well, I'll double down on it.
[12:51] Speaker 5: So if I know that someone is either interested in
[12:54] Speaker 5: it or slightly embarrassed by it, I'll be like, hey,
[12:57] Speaker 5: do you want to go shopping down.
[12:58] Speaker 4: At Lauren's Piano?
[13:00] Speaker 2: Laurel piano.
[13:02] Speaker 4: Oh, oh, Lawrence, Lawrence piano. Like I'll play into it.
[13:05] Speaker 4: You know what I'm saying? Because like, I think it's funny.
[13:07] Speaker 3: It's fine.
[13:07] Speaker 4: It's fine.
[13:08] Speaker 1: We quickly realized that was the value we brought. Like
[13:11] Speaker 1: everyone else there has actual real value money, like monetary
[13:15] Speaker 1: old money as.
[13:16] Speaker 3: Well, which is completely different than new money.
[13:19] Speaker 1: I found like actually new money in America is worse
[13:23] Speaker 1: respect wise.
[13:24] Speaker 3: Than old money in Europe.
[13:26] Speaker 1: A lot of the kids were like really respectful and
[13:29] Speaker 1: they knew how to act, even though, you know, their
[13:31] Speaker 1: dad's worth $ 30 billion. But we found that if we
[13:34] Speaker 1: could make these billionaires laugh and stuff, we found a
[13:36] Speaker 1: little home in Stodd.
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[14:32] Speaker 4: No, but that home exists everywhere. That's an important lesson
[14:36] Speaker 4: to learn.
[14:37] Speaker 5: For anybody watching this right now who is looking for
[14:39] Speaker 5: some sort of accessible value from this episode today, because
[14:42] Speaker 5: we're going to be talking a lot about billionaires and
[14:44] Speaker 5: private jets and Starino and a.
[14:46] Speaker 4: Lot of this type of shit.
[14:48] Speaker 5: So if you are looking for some value, there is
[14:51] Speaker 5: a way to combat alpha males and billionaires out there.
[14:56] Speaker 5: And being funny and having good energy and being positive
[14:59] Speaker 5: and putting that type of energy out there is always
[15:01] Speaker 5: a way that you can win over a room.
[15:03] Speaker 3: So that's actually what you've done.
[15:05] Speaker 1: How did you get involved in these circles of high
[15:08] Speaker 1: net worth individuals coming from a, I mean, you're well off,
[15:11] Speaker 1: you had a great childhood, your parents are still together,
[15:13] Speaker 1: like all admirable, but how do you get.
[15:16] Speaker 3: In these circles?
[15:19] Speaker 2: So first of all, I'll acknowledge my privilege. I grew up,
[15:23] Speaker 2: as you said, privileged and adjacent to these environments. So
[15:28] Speaker 2: a lot of the Stade world, even though I didn't
[15:30] Speaker 2: go there growing up, I was exposed to growing up
[15:32] Speaker 2: in London and going to similar ski towns. So I
[15:36] Speaker 2: always saw how those sorts of people operated, but I
[15:39] Speaker 2: was also always raised to read between the lines and
[15:43] Speaker 2: see the absurdity and see how the money doesn't actually
[15:48] Speaker 2: buy happiness. It can help people in many ways, but
[15:51] Speaker 2: it can also destroy in many ways. So I'm blessed
[15:54] Speaker 2: with that perspective. And I realized that comedy is a
[16:01] Speaker 2: great lubricant for conversation.
[16:04] Speaker 3: It really is.
[16:04] Speaker 2: You know, it's like, you can be at dinner telling
[16:06] Speaker 2: us a great story monotonously and no one wants to listen.
[16:11] Speaker 2: You throw in a couple of jokes and it's a
[16:12] Speaker 2: great story.
[16:13] Speaker 4: Right.
[16:14] Speaker 2: And, and Shtad guys is kind of that. I think
[16:17] Speaker 2: when you watch my videos, you're, you're rarely laughing out loud.
[16:20] Speaker 2: It's usually like a little chuckle because comedy is my
[16:22] Speaker 2: choice of language and not my choice of product. The
[16:25] Speaker 2: product is a bit more like luxury journalism in a way.
[16:29] Speaker 2: I'm kind of talking about luxurious experiences, products, places, and
[16:34] Speaker 2: using comedy just to make it more digestible and to
[16:36] Speaker 2: make it more relatable. I also now talk a lot
[16:38] Speaker 2: about those manners you were talking about and the ways
[16:41] Speaker 2: of operating.
[16:42] Speaker 3: I've learned a lot about etiquette and manners from you.
[16:45] Speaker 3: You're such a gentleman. You would pour me water. You'd
[16:49] Speaker 3: pull out chairs for people.
[16:50] Speaker 4: Always, always.
[16:51] Speaker 1: Simple stuff, but it's that European class that I, as
[16:55] Speaker 1: a very American boy from Ohio, just didn't really grow
[16:59] Speaker 1: up with.
[17:00] Speaker 3: No, you're very well-mannered.
[17:01] Speaker 1: Well, now, partially because of you I wanted to ask
[17:05] Speaker 1: you just a simple question because you have seen it
[17:07] Speaker 1: and you just mentioned it.
[17:09] Speaker 3: Does money buy happiness?
[17:12] Speaker 2: I think it's probably a very common answer, but money
[17:17] Speaker 2: is an incredible tool that can make the good better
[17:20] Speaker 2: and the bad worse. So it depends on people's mindset.
[17:24] Speaker 2: I think in a place like Shtad in particular, you
[17:27] Speaker 2: have people that have all the money in the world
[17:29] Speaker 2: and they choose to live a very wholesome, modest life
[17:32] Speaker 2: with their family. do very charitable things, build beautiful homes
[17:36] Speaker 2: that are built clearly for them and not for status
[17:39] Speaker 2: or for putting out anything. And then you have the
[17:41] Speaker 2: inverse where people live very crazy lives with a lot
[17:47] Speaker 2: of vice and they live this life of abundance and
[17:50] Speaker 2: like gluttony. And money can make that a lot worse
[17:55] Speaker 2: if you choose that path.
[17:56] Speaker 3: So I.
[17:58] Speaker 2: Think it's whatever your mindset is. You guys are a
[18:00] Speaker 2: great testament to that. I've seen you when you were
[18:02] Speaker 2: living in the Grove and you had very little to
[18:07] Speaker 2: lead a life of excess. And now that you can
[18:09] Speaker 2: lead a life of excess, you have this beautiful, wholesome
[18:11] Speaker 2: life with your wife and daughter and you've chosen a
[18:14] Speaker 2: good path. So I think you're a testament to that answer.
[18:17] Speaker 4: Yeah.
[18:18] Speaker 3: I personally, I would rather cry in a Lambo.
[18:21] Speaker 2: I agree with that for sure. I think money is,
[18:24] Speaker 2: it's an amazing thing.
[18:25] Speaker 5: There's, there's data for sure. There's data and studies about this,
[18:28] Speaker 5: by the way. I've always been very interested. I think
[18:30] Speaker 5: we've talked about them on the show before. There's a
[18:33] Speaker 5: median earnings that represents the highest saturation of happiness in
[18:39] Speaker 5: the United States. And that number obviously changes by location
[18:43] Speaker 5: and also changes by every year, right? Because of inflation,
[18:47] Speaker 5: cost of goods, so on and so forth. But in Connecticut,
[18:50] Speaker 5: I remember when the study came out, I think it
[18:52] Speaker 5: was somewhere around.
[18:53] Speaker 3: Like 95,000 a year.
[18:55] Speaker 4: And as you move down from.
[18:58] Speaker 5: That, you lose the ability to cover the things that
[19:01] Speaker 5: you need as an individual or as a family member, right? Healthcare, food,
[19:07] Speaker 5: certain basic luxuries, television, maybe a trip.
[19:11] Speaker 4: Every here and there.
[19:12] Speaker 5: And as you move away from that median, as you
[19:14] Speaker 5: move away from that average, whichever one it is, I
[19:17] Speaker 5: can't remember, uh, you are now dedicating more, having to dedicate.
[19:22] Speaker 4: More time to earn that money.
[19:25] Speaker 5: And so at the end of the day, unless you're
[19:27] Speaker 5: talking about some hyper affluent, uh, child who has gifted
[19:31] Speaker 5: the money, there actually is a right amount of money to,
[19:35] Speaker 5: to be making, to, to, to find happiness. Because to
[19:38] Speaker 5: be completely honest with you, You and I, we come across,
[19:42] Speaker 5: I mean, you're pretty locked in nowadays as dad, but
[19:45] Speaker 5: we're outside and we run across so many freaking people.
[19:50] Speaker 5: And I'll be honest, there's a bountiful amount of unhappiness
[19:52] Speaker 5: in the scene that we play in, dude.
[19:54] Speaker 4: Bountiful.
[19:55] Speaker 5: Like, all these people out there watching this are thinking
[19:57] Speaker 5: to themselves, like, wow, if I was only able to
[20:00] Speaker 5: accumulate X amount of dollars, man... it just doesn't seem
[20:04] Speaker 5: to translate into any long-form meaningful happiness because I don't
[20:09] Speaker 5: see it. I don't know.
[20:11] Speaker 2: I think that money won't necessarily buy happiness, but the
[20:16] Speaker 2: lack of money will very likely buy sadness and misery
[20:20] Speaker 2: and pain. I think that's a non-negotiable. If people can't
[20:26] Speaker 2: take care of the people they love and take care
[20:27] Speaker 2: of themselves, then it's a whole different game.
[20:30] Speaker 1: Do you think the blanket statement, you got to get
[20:33] Speaker 1: that bread up, is applicable?
[20:36] Speaker 4: For sure.
[20:37] Speaker 2: I think that there's... What's important from zero to ten...
[20:40] Speaker 2: What's wrong with you? No, but to be honest, what
[20:42] Speaker 2: gets you from zero to ten and how you feel
[20:44] Speaker 2: from zero to ten and then ten to a hundred
[20:46] Speaker 2: and a hundred to a thousand are very different sets
[20:49] Speaker 2: of problems and considerations and emotions. When I talk about
[20:53] Speaker 2: Shtad and these absurd communities, this is like.
[21:00] Speaker 2: Really like way beyond... necessity. This is excess in every
[21:03] Speaker 2: shape and form. It's people that indulge in excess, even
[21:07] Speaker 2: for good or for worse. Like a bottle of water
[21:10] Speaker 2: in Stade is like 30 francs, which is like $ 32.
[21:13] Speaker 4: Oh, it's the most expensive city I've been to. By
[21:17] Speaker 4: a landslide.
[21:18] Speaker 2: My whole shtick is about excess and craziness and that world.
[21:25] Speaker 2: So my two characters are a push and pull between
[21:30] Speaker 2: old money, new money. So I have Constance, who is tradition.
[21:33] Speaker 2: He's always frowning, Constance. And he's tradition, manners, values, a
[21:44] Speaker 2: life lived through modesty and rarely accepting change. He has
[21:52] Speaker 2: things he loves and he wants to stick to those things.
[21:54] Speaker 2: He rarely accepts new things in his life. And he's
[21:57] Speaker 2: representing that archetype of that old money person you're talking about,
[22:00] Speaker 2: who's always disappointed. And his cousin Colton that I also
[22:04] Speaker 2: play is, he's a face that we were more exposed
[22:09] Speaker 2: to more often. He's also comes from this world of
[22:14] Speaker 2: high net worth life. And he's loves change, loves hype,
[22:19] Speaker 2: loves modernity, loves celebrating colors, Travis Scott, Nike's. And that's
[22:25] Speaker 2: the push and pull. And they're both, fictional characters, but
[22:28] Speaker 2: they're ambassadors of real life people and archetypes, right? So
[22:33] Speaker 2: this Constance type is addicted to excellence. And I think
[22:39] Speaker 2: most people know someone who has that addiction, who buys
[22:41] Speaker 2: a MacBook Pro instead of a MacBook just to check
[22:44] Speaker 2: their emails and gets a Porsche Turbo instead of a
[22:46] Speaker 2: Porsche to go to the grocery store. And that's Constance.
[22:50] Speaker 2: He wants the best of the best in every single
[22:52] Speaker 2: category of his life. He gets the best clothes, the
[22:54] Speaker 2: best watches, But.
[22:56] Speaker 4: That's not exclusive to the jet set.
[23:00] Speaker 5: And that's what I think is applicable to all of
[23:03] Speaker 5: your characters is that aspirational greatness is a globally– is
[23:09] Speaker 5: a global thing that expands across all socioeconomic barriers. Like
[23:13] Speaker 5: everybody wants the best of everything. I mean you go and– dude,
[23:16] Speaker 5: when I first made– money selling dry. I want to
[23:19] Speaker 5: buy luxury shit. You know what I'm saying? You want
[23:21] Speaker 5: to go and buy Jackie people, people spend their first
[23:23] Speaker 5: money they got on a, on a Rolex or, or,
[23:26] Speaker 5: or go to Louis or whatever. You know what I'm saying?
[23:27] Speaker 4: Like for sure. That part is very applicable.
[23:30] Speaker 5: And that's why, and I, and I'm curious how you do, how,
[23:33] Speaker 5: how you do this. That's why I think you're starting
[23:37] Speaker 5: to see this growth on this page where, where it's
[23:40] Speaker 5: starting to leak really well outside of the, outside of
[23:43] Speaker 5: the jet set and outside of the, you know, the, the,
[23:46] Speaker 5: the upper echelon because people are aspirational and people want
[23:48] Speaker 5: to know about these places. So how do you stay,
[23:51] Speaker 5: how do you stay true to the global elitists while
[23:56] Speaker 5: also satisfying your new trickling audience that kind of is
[24:00] Speaker 5: getting kicks out of it, but also likes to learn?
[24:03] Speaker 2: So the first thing I will say is when you
[24:04] Speaker 2: said kind of make fun of this life, when you're
[24:08] Speaker 2: bullying up, you guys will see this at dinners and
[24:10] Speaker 2: you're telling jokes. It rarely feels like, you're bullying people
[24:15] Speaker 2: who are being bullied feel celebrated so you could be
[24:17] Speaker 2: like oh look at mike he's always getting the best
[24:20] Speaker 2: shoes he's like oh stop it but like but keep
[24:22] Speaker 2: it coming you know you're like he loves it you
[24:24] Speaker 2: know and that's that's what bullying up is like so
[24:27] Speaker 2: when i make fun of billionaires for being billionaires they're
[24:30] Speaker 2: like ah they're like they want to listen in they
[24:35] Speaker 2: love it you know so they're feeling celebrated and people
[24:38] Speaker 2: who are not in that position feel heard because they're like, oh,
[24:42] Speaker 2: this is obviously crazy. The staff that work for these people,
[24:45] Speaker 2: these people have crazy teams of staff at their homes.
[24:49] Speaker 2: They love the content because like finally someone's making fun
[24:52] Speaker 2: of my boss. So there's this healthy trickle down effect.
[24:56] Speaker 2: I think that people either feel celebrated or feel heard.
[25:00] Speaker 2: And it's a nice balance.
[25:01] Speaker 5: Sorry, I'm laughing over here because you're talking about bullying
[25:04] Speaker 5: at dinners. And I was thinking about Shtad. When George
[25:09] Speaker 5: made that joke to Brian Armstrong.
[25:12] Speaker 1: Yeah, when George absolutely roasted the CEO of Coinbase. And
[25:18] Speaker 1: George had no idea who he was.
[25:20] Speaker 2: What did he say?
[25:20] Speaker 4: You have so much money and you can't buy hair?
[25:23] Speaker 2: Is that what he said?
[25:24] Speaker 3: He did not say that.
[25:25] Speaker 4: Yes, he did.
[25:26] Speaker 3: Really?
[25:26] Speaker 4: They've never even spoken.
[25:29] Speaker 1: He picked the bald guy at the end of the table.
[25:33] Speaker 5: Well, I don't know if he didn't really laugh at it.
[25:35] Speaker 3: But like, I think he, I think he, it was
[25:37] Speaker 3: a funny joke. It was a funny joke. Everyone else
[25:39] Speaker 3: laughed at it.
[25:39] Speaker 1: So he might've been like, but, but, but, but it
[25:44] Speaker 1: is that kind of like you, you, you can bully
[25:47] Speaker 1: up the rich people that you're making fun of or,
[25:49] Speaker 1: or poking, you're not making, you're poking fun of the
[25:52] Speaker 1: absurdity of their lifestyle. And objectively it is absurd for,
[25:55] Speaker 1: for 99% of the world. Their lifestyles are absurd, bro.
[25:57] Speaker 1: Some of the things we saw when we were in Stod.
[26:00] Speaker 3: Blew, blew my mind.
[26:01] Speaker 2: It's not real life.
[26:01] Speaker 5: Yeah.
[26:04] Speaker 3: But they don't get ultra offended?
[26:06] Speaker 2: No, they don't. I mean, every once in a while,
[26:08] Speaker 2: you'll get someone who gets offended. And honestly, I'm happy
[26:11] Speaker 2: about that because I'm trying to raise awareness about the absurdity. Unfortunately,
[26:15] Speaker 2: a lot of people watch the videos that are literally
[26:17] Speaker 2: about them. And they're like, oh, that's so not me.
[26:21] Speaker 2: It goes right over their heads. It's literally them. So
[26:26] Speaker 2: I hope people... learn a thing or two in the process.
[26:28] Speaker 1: Well, this is where the conversation in my eyes gets interesting.
[26:32] Speaker 1: Cause I'll approach this now as like social media strategist.
[26:35] Speaker 1: When you first started making these videos, they will get
[26:39] Speaker 1: a little bit of attention. The numbers weren't incredibly crazy.
[26:43] Speaker 1: Some of them would go viral, but they spoke to
[26:46] Speaker 1: the people that were describing these high net worth individuals.
[26:49] Speaker 1: And the growth at first was, was slow, but potent.
[26:54] Speaker 1: And you actually, I think, proved something in social media
[26:57] Speaker 1: in that who your audience is can have extreme value.
[27:03] Speaker 1: And even though at the time your following wasn't huge,
[27:07] Speaker 1: the people that were following you had a lot.
[27:10] Speaker 3: Of fucking money.
[27:13] Speaker 1: So you were a rare case where you could speak
[27:15] Speaker 1: to the most wealthy individuals on the planet, even though
[27:19] Speaker 1: your following was like, 150,000, 200,000, and you realize you
[27:24] Speaker 1: had a little hack there. Because for the right brand
[27:27] Speaker 1: attached to you, that person would then buy what you're
[27:30] Speaker 1: telling them to buy, what you're wearing, i.e.
[27:33] Speaker 3: Loro Piana. Dude.
[27:35] Speaker 4: Lawrence Piano.
[27:36] Speaker 3: Lawrence Piano. A high, how would you even describe this brand?
[27:41] Speaker 3: Like a quiet luxury brand? Like a, like Loro Piana.
[27:45] Speaker 2: I think I would describe Loro Piana as understated luxury.
[27:52] Speaker 2: made for the people who wear it, not the people
[27:54] Speaker 2: who see it, which is a rare thing in luxury
[27:57] Speaker 2: these days.
[27:58] Speaker 1: And you've been on the LP train for a while,
[28:01] Speaker 1: for a while, like five years ago, you're, you're like, yeah,
[28:04] Speaker 1: you gotta get these shoes.
[28:05] Speaker 2: Right.
[28:05] Speaker 3: And then longer, I feel like longer, like a long time.
[28:08] Speaker 1: And so then you, you, you started this page and
[28:11] Speaker 1: how did the partnership with LP happen where now you're,
[28:14] Speaker 1: you're essentially like an ambassador for them. And dude, like
[28:18] Speaker 1: you alone have, how 10 X their sales because of
[28:24] Speaker 1: stad guy, because of the audience you're speaking to.
[28:25] Speaker 4: Is that, is that an assessment?
[28:27] Speaker 2: That's a big, I, uh, I think, I think that
[28:32] Speaker 2: my storytelling about Laura piano is definitely, definitely part of the,
[28:35] Speaker 2: part of the growth, but there's also some tailwinds of
[28:39] Speaker 2: quite luxury becoming a trend and me being well placed
[28:42] Speaker 2: as a spokesperson for that. Um, I think also the
[28:47] Speaker 2: brand did some incredible things and their products are incredible.
[28:51] Speaker 2: So all I did was maybe put a little flashlight
[28:53] Speaker 2: towards it over the years.
[28:55] Speaker 3: 10X.
[28:55] Speaker 2: 10X. It's been a cool journey with them.
[28:59] Speaker 3: It's been cool to watch.
[29:01] Speaker 4: Yeah.
[29:01] Speaker 1: Because, you know, in my eyes, I was always taught
[29:05] Speaker 1: like most reach, most impressions, most people possible.
[29:08] Speaker 3: But you focus on the people who have money.
[29:10] Speaker 1: And if they're paying attention to what you're doing, you
[29:12] Speaker 1: can really move the needle and you've proven that.
[29:14] Speaker 3: You have partnership with Audemars Piguet. Pig A?
[29:17] Speaker 4: AP?
[29:17] Speaker 3: I do.
[29:18] Speaker 2: So on the topic of the smaller niche audience, I
[29:23] Speaker 2: think that my strategy is maybe unique to social media,
[29:27] Speaker 2: but it's typical in all other industries. Like, just think
[29:30] Speaker 2: of restaurants. Not every restaurant has a McDonald's strategy. You know,
[29:35] Speaker 2: there's luxury restaurants forever. And they just want less customers
[29:39] Speaker 2: who pay more. versus more customers who pay less. So
[29:42] Speaker 2: it's actually a pretty normal way to run business. It's
[29:44] Speaker 2: just unique to social media. Because social media, by its
[29:47] Speaker 2: very nature, is supposed to be open access to everyone.
[29:50] Speaker 2: And because of the language I use in my videos,
[29:54] Speaker 2: there was this automatic barrier to entry. It was like
[29:56] Speaker 2: a door for members club. Because someone who gets it
[29:58] Speaker 2: would watch and say... I understand what this is about
[30:01] Speaker 2: and they keep watching and people who don't get it
[30:03] Speaker 2: would stop watching. So I had this gate at the
[30:07] Speaker 2: front of comprehension and relating to this crazy world that
[30:12] Speaker 2: made my concentration of these followers huge. So yeah, like
[30:16] Speaker 2: you said, I didn't have that many followers, but they
[30:19] Speaker 2: happened to be big ticket followers. And my first couple
[30:23] Speaker 2: of videos, I started talking about Laura Piana because it's
[30:27] Speaker 2: a real life love for this character I'm portraying. The
[30:30] Speaker 2: real life Stade guy is obsessed with Loro Piana. And
[30:33] Speaker 2: I grew up with around these Stade guys, like my
[30:36] Speaker 2: friend's dads, my own dad in many ways, a lot
[30:40] Speaker 2: of people around me who were obsessed with this understated
[30:44] Speaker 2: brand and the excellent materials. And the same thing for
[30:47] Speaker 2: Audemars Piguet with the watches.
[30:49] Speaker 3: What did you say just then?
[30:50] Speaker 2: Audemars Piguet. AP, Audemars Piguet. That's how you pronounce it.
[30:55] Speaker 4: How? Audemars.
[30:57] Speaker 3: Remember this video?
[30:59] Speaker 2: The video we did together?
[31:00] Speaker 4: Oh, yeah.
[31:02] Speaker 3: The watch video.
[31:04] Speaker 2: There you go.
[31:05] Speaker 3: But you speak French. That's why you're doing all that.
[31:07] Speaker 2: I do speak French. So actually back to your point
[31:09] Speaker 2: about the international school accent.
[31:11] Speaker 4: Yeah.
[31:13] Speaker 2: I've seen a lot of things about this on TikTok.
[31:14] Speaker 2: But the international school accents, basically kids who go to
[31:20] Speaker 2: international schools and are taught in a British based system.
[31:26] Speaker 2: But they're exposed to American pop culture and they listen
[31:28] Speaker 2: to Impulsive and watch Disney Channel. So they get the
[31:30] Speaker 2: American twang mixed in with this British schooling plus a
[31:36] Speaker 2: third language at home that they speak natively, which could
[31:39] Speaker 2: be something Central Asian, Middle Eastern, Italian, French. So they
[31:43] Speaker 2: get this mixed up accent that's very typical in international schools.
[31:47] Speaker 3: And that's why you sound like that. Yes. What else
[31:49] Speaker 3: do you speak?
[31:51] Speaker 2: Skip.
[31:53] Speaker 4: Why?
[31:53] Speaker 2: I like Keeping some mystery.
[31:55] Speaker 4: He's keeping it mysterious.
[31:56] Speaker 3: But you speak more languages.
[31:57] Speaker 2: I do speak more languages.
[31:58] Speaker 3: Whoa, you're mysterious like that? It's nice.
[32:01] Speaker 2: I think the mystery of my page adds a lot
[32:04] Speaker 2: of fuel to the fire.
[32:06] Speaker 3: Yeah, but you're here. You ruined it.
[32:07] Speaker 2: I'm here just speaking as myself and talking about the process.
[32:11] Speaker 5: This is a good segue, actually, because a couple minutes
[32:15] Speaker 5: ago you brought up this analogy of having this gate,
[32:18] Speaker 5: this barrier to entry, being able to understand the content.
[32:22] Speaker 4: Yes. And people who didn't get it would just turn away.
[32:25] Speaker 3: Right. Yeah.
[32:26] Speaker 5: But something that happened was that party inside the gates
[32:32] Speaker 5: that the people who didn't get it just turned away
[32:35] Speaker 5: from got so big and so lively. And, and everybody
[32:39] Speaker 5: that was looking inside that at first would just turn away.
[32:42] Speaker 5: They were like, wait, now I kind of want to
[32:44] Speaker 5: get it right. I want to understand the hype. Why
[32:49] Speaker 5: are all these people going crazy? Why are they trying
[32:50] Speaker 5: to shop at Lauren's Pianos and wear Audemars Piguet?
[32:54] Speaker 4: You know what I'm saying?
[32:54] Speaker 3: And go to G-Stod.
[32:56] Speaker 4: Yeah, for sure.
[32:57] Speaker 5: How do you, I guess, I kind of asked this question,
[33:00] Speaker 5: but I want to recycle it back and really understand it.
[33:03] Speaker 4: Like, how do you not become mainstream?
[33:07] Speaker 5: Like, how do you continue to satisfy this portfolio that
[33:10] Speaker 5: you've created, right?
[33:12] Speaker 2: Like, it's like, it's like, I mean, I think there's,
[33:16] Speaker 2: there's a few things to this.
[33:20] Speaker 3: One.
[33:20] Speaker 2: I'll talk about, I'll talk about what's, I'll talk about
[33:23] Speaker 2: what's on the outside.
[33:24] Speaker 3: No, he was.
[33:27] Speaker 5: Probably caught in a clip for fucking.
[33:40] Speaker 3: That's good. He's good. So there's, um, there's a few
[33:43] Speaker 3: reasons for that.
[33:44] Speaker 2: One, I think I read a statistic that 90% of
[33:47] Speaker 2: the world's money was made in the past 10 years.
[33:50] Speaker 2: So there's a lot more people who made a lot
[33:51] Speaker 2: of money and want to learn how to spend it
[33:54] Speaker 2: and want to see how other people spend it. And
[33:57] Speaker 2: as you know very well, people who make money recently
[34:00] Speaker 2: often feel judged by those who made money a long
[34:02] Speaker 2: time ago. It's like this new money versus old money.
[34:04] Speaker 2: And they want to learn the ways of the old
[34:06] Speaker 2: money people because they think that that's what the experienced
[34:09] Speaker 2: spender lives like. True or false, who knows?
[34:12] Speaker 3: Experienced spender. Right? I mean, that's how people think.
[34:15] Speaker 2: And here comes this account, Shtadguy, that uncovers the secret
[34:20] Speaker 2: world of high net worth people. Four years ago, one
[34:23] Speaker 2: of the greatest days of my life, I got a
[34:25] Speaker 2: notification on my Instagram that Virgil Abloh followed me and
[34:29] Speaker 2: started to engage with my content. I was so honored.
[34:31] Speaker 2: I've always been a big fan of his. And he
[34:33] Speaker 2: started commenting the modern Robin Leach who had this TV show,
[34:37] Speaker 2: The Secret Lives of the Rich and Famous. And he
[34:42] Speaker 2: thought that Shtadgai was the modern take on that. And
[34:44] Speaker 2: that I'm uncovering this world, but also keeping this gate.
[34:48] Speaker 2: So that's one of the.
[34:52] Speaker 3: Tailwinds.
[34:54] Speaker 2: Also, most of my audience is now in the US,
[34:58] Speaker 2: which makes sense because it's the fastest growing economy. And
[35:01] Speaker 2: people in the US have always been very curious about
[35:04] Speaker 2: Europe and European living. And I'm uncovering a secret world
[35:08] Speaker 2: like Shtad that's rarely been uncovered or Saint-Tropez or all
[35:11] Speaker 2: these places. So that's on the tailwind side. On my side,
[35:15] Speaker 2: I love that the party is getting bigger and more
[35:17] Speaker 2: people are engaging. I think that started happening when I
[35:19] Speaker 2: took a slight turn to talking more about good manners, values,
[35:23] Speaker 2: relationship advice from the perspective of this Shtad guy who
[35:29] Speaker 2: used to only really talk about consumerism mostly, but now
[35:31] Speaker 2: it's also about a way of living, which is a
[35:35] Speaker 2: deep part of this world of manners and treating people well,
[35:41] Speaker 2: hopefully for a lot of people, but sometimes not. And
[35:44] Speaker 2: that opened up the gates. The way I try to
[35:46] Speaker 2: keep the gates a bit more closed is by adding
[35:51] Speaker 2: barriers to entry through language. So you might notice in
[35:54] Speaker 2: a lot of my videos, I'll start the video with
[35:57] Speaker 2: Bonjour Mesdames et Messieurs, Constance de Stade guy here. And
[36:00] Speaker 2: Bonjour Mesdames et Messieurs is good morning, ladies and gentlemen
[36:02] Speaker 2: in French. And for someone who lives in Miami, but
[36:06] Speaker 2: vacations in Saint-Tropez in summer in the south of France,
[36:10] Speaker 2: they get that. They're The waitress said it to them
[36:12] Speaker 2: when they were having breakfast. So they keep watching. But
[36:15] Speaker 2: someone who's never heard that before thinks, oh, wait, this
[36:17] Speaker 2: is in a different language. I'll skip.
[36:20] Speaker 3: So you're phasing out middle America. I'm trying to.
[36:24] Speaker 4: What are you doing for Danny in Tuscaloosa, Alabama, bro?
[36:27] Speaker 3: I hope he can learn a thing or two. I'd
[36:30] Speaker 3: love to meet Danny.
[36:33] Speaker 2: You know, but I'm trying to keep the party contained,
[36:35] Speaker 2: even though I love the fact that it's scaled and
[36:37] Speaker 2: I'm so grateful for it. I think that. It's important
[36:40] Speaker 2: to stick to a niche. I think a niche is
[36:43] Speaker 2: the way to go.
[36:44] Speaker 4: Well, guess what?
[36:45] Speaker 5: That niche has some company. You got any beef in
[36:49] Speaker 5: the high value net worth space? Because there's a couple
[36:54] Speaker 5: other people in the space right now.
[36:55] Speaker 4: They're doing things a little bit differently.
[36:57] Speaker 2: It's great.
[36:58] Speaker 4: Are you familiar with Super Snake? I am.
[37:01] Speaker 3: Great guy.
[37:02] Speaker 4: You guys friends?
[37:03] Speaker 2: Yeah, we're friends.
[37:05] Speaker 4: Do you guys appreciate what the other does?
[37:07] Speaker 2: Yeah, I think we're both friends. playing different games in
[37:10] Speaker 2: the same field sort of thing. I think he talks
[37:12] Speaker 2: to a different type of consumer who's a bit more party,
[37:18] Speaker 2: a bit more.
[37:20] Speaker 4: He talks a little bit more to me.
[37:21] Speaker 2: Yeah.
[37:22] Speaker 4: Not, you know, to be.
[37:23] Speaker 3: I agree with you.
[37:24] Speaker 5: And I want to ask you about this too and
[37:26] Speaker 5: kind of segue into it because he definitely does. And,
[37:29] Speaker 5: you know, the memes are about the dark side of
[37:32] Speaker 5: Basil and, you know, the hoolidoolies... the prostitutes at F1
[37:39] Speaker 5: and this and that. It's very, you know, focused on that,
[37:42] Speaker 5: on that darker side.
[37:44] Speaker 2: I'm always been focused on more family friendly. My hashtag
[37:47] Speaker 2: on every post is it's all family.
[37:49] Speaker 3: Yep.
[37:50] Speaker 2: I've always wanted to be more like Shrek where you
[37:52] Speaker 2: transcend ages.
[37:53] Speaker 5: How do you, what, one thing that has always been tricky,
[37:58] Speaker 5: I think for, for both, for anyone at it that
[38:01] Speaker 5: plays in this podcast space and in, in this kind
[38:04] Speaker 5: of world, it's always hard for me to not tell
[38:08] Speaker 5: the the wildest stories from the back rooms, from the, from,
[38:13] Speaker 5: you know, the, the after parties, you know what I'm saying?
[38:16] Speaker 4: That because.
[38:19] Speaker 5: They are the best stories, but I've always felt like
[38:22] Speaker 5: as soon as you start telling them, they're going to
[38:25] Speaker 5: stop happening. How do you draw the line as to like,
[38:30] Speaker 5: what is acceptable to talk about regarding the world of
[38:36] Speaker 5: the elites.
[38:37] Speaker 4: And what is not?
[38:38] Speaker 5: And I don't mean that on some weird Illuminati shit.
[38:41] Speaker 5: I just mean what secrets are better left unshared?
[38:47] Speaker 2: I feel like I'll never really expose people or corner
[38:51] Speaker 2: people in a negative light. So I feel like even
[38:54] Speaker 2: if I'm uncovering something negative, I'll try to pretend like
[38:58] Speaker 2: my character is the one doing the negative thing or
[39:01] Speaker 2: one of my characters.
[39:01] Speaker 4: Self-deprecation.
[39:02] Speaker 2: And sort of self-deprecation and sort of like offsetting the
[39:04] Speaker 2: attention from someone who could feel targeted because I'm not
[39:07] Speaker 2: trying to be TMZ. So I try to also add
[39:13] Speaker 2: the layer of fiction. I think fiction is the strongest
[39:17] Speaker 2: way of telling stories in all types of media over
[39:21] Speaker 2: the past 10,000 years. It's like fiction leads books, movies, music.
[39:26] Speaker 2: For social media, for some reason, it's always been this tiny,
[39:29] Speaker 2: tiny subset. Um, and I think fiction is so powerful
[39:32] Speaker 2: because you can tell a real story in a far
[39:35] Speaker 2: more interesting way by adding some salt and pepper and
[39:38] Speaker 2: adding some spices to your dish. Right. And I think
[39:40] Speaker 2: that there's this addiction to the authentic on social media. Um,
[39:46] Speaker 2: that's now being challenged because people are realizing that those
[39:49] Speaker 2: who are authentic are actually often inauthentic. So they're down
[39:52] Speaker 2: to swing to the opposite side of the spectrum and
[39:54] Speaker 2: they're celebrating fiction. And a great example of that is Zacharific.
[39:58] Speaker 2: I think he's actually excellent. I think he's so good
[40:01] Speaker 2: at what he does.
[40:02] Speaker 3: He plays to the fiction. He's so humble.
[40:04] Speaker 2: He owns his character. I actually think he's one of
[40:07] Speaker 2: the greats online right now. For sure. He's great.
[40:10] Speaker 1: So with a rock star like Zacharific, his accomplishments are...
[40:15] Speaker 1: The list goes on and on and on. And I
[40:19] Speaker 1: aspire even to be as affluent and articulate as a
[40:23] Speaker 1: guy like Zachary.
[40:24] Speaker 2: I agree.
[40:25] Speaker 3: I agree.
[40:26] Speaker 4: And the girls.
[40:27] Speaker 3: The girls. I mean, the girls he gets. This guy's
[40:28] Speaker 3: pulling the huss. Yeah. The list, again, goes on and on.
[40:32] Speaker 2: I heard he has, by the way, a few homes
[40:35] Speaker 2: in Stad.
[40:37] Speaker 4: More than one?
[40:37] Speaker 3: More than one.
[40:38] Speaker 4: Oh, my God. Really?
[40:39] Speaker 3: Yeah. That guy's a gangster.
[40:40] Speaker 4: So much money.
[40:41] Speaker 1: So I was going to ask, with a character like Colton,
[40:44] Speaker 1: you know, the I mean, here's my interpretation of Colton.
[40:48] Speaker 1: He's like a new money douchey rich kid.
[40:50] Speaker 3: Exactly. Who has zero self-awareness about what he looks like. Precisely.
[40:54] Speaker 4: Okay, okay.
[40:54] Speaker 3: 100%. So that's my Ohio interpretation of what Colton is.
[40:58] Speaker 1: So would a guy like Colton beef with a rock
[41:01] Speaker 1: star like Zacharific? Like two guys with money, two guys
[41:04] Speaker 1: who can pull any girl they want, drive.
[41:07] Speaker 3: The cool cars. In real life, yeah. Those types, big ego, big...
[41:12] Speaker 3: They feel... challenged.
[41:15] Speaker 2: Constance, on the other hand, the Stade guy in the room,
[41:17] Speaker 2: he feels elevated. He feels like he's in the penthouse
[41:20] Speaker 2: and they're in the lobby.
[41:21] Speaker 3: So he'll stay quiet. He'll stay to the side.
[41:23] Speaker 2: He'll mind his own business.
[41:24] Speaker 1: What does Constance think of Colton?
[41:27] Speaker 2: He thinks he's on his own journey.
[41:29] Speaker 4: But he loves him.
[41:31] Speaker 2: He loves him.
[41:31] Speaker 3: It's family. They're cousins, right?
[41:33] Speaker 2: They're cousins.
[41:35] Speaker 3: How did you come up with the character of Colton?
[41:38] Speaker 1: How did you know you could be this funny bro
[41:42] Speaker 1: douchey guy?
[41:43] Speaker 3: And lose the international accent.
[41:45] Speaker 2: Okay, so basically, I think I've always thought that accents
[41:48] Speaker 2: carry prejudice, positive or negative, right? But when you hear
[41:51] Speaker 2: an accent, you assume things because of people you're exposed
[41:54] Speaker 2: to with those accents. So for example, David Attenborough of
[41:58] Speaker 2: the documentaries and many others have taught us that like
[42:01] Speaker 2: this eloquent British accent is like wisdom, manners, etiquette, knowledge.
[42:08] Speaker 2: So when Constance says something mediocre, sounds profound.
[42:15] Speaker 3: And that's real. That's a real thing.
[42:17] Speaker 2: People are speaking with these eloquent accents. You want to
[42:21] Speaker 2: listen to what they say and you take it so well.
[42:25] Speaker 2: And that's where his wisdom videos, where I sit at
[42:26] Speaker 2: these desks and Constance says these profound things. I was
[42:31] Speaker 2: on a boat, a very, very big boat, a very
[42:36] Speaker 2: humongous boat, with a guy who owns the boat. And
[42:40] Speaker 2: everyone's talking and he starts to speak and everyone, everyone
[42:42] Speaker 2: stops and listens, you know? And he says like, hard work.
[42:49] Speaker 3: Pays off.
[42:50] Speaker 2: Everyone's like, they get so amped up because the guy
[42:54] Speaker 2: owns the boat, you know? So like if any of
[42:56] Speaker 2: his guests said anything that was actually.
[42:57] Speaker 3: Profound, no one would care.
[42:58] Speaker 2: And that's when I started to realize like with the,
[43:00] Speaker 2: with this delivery and of course with the boat, the
[43:04] Speaker 2: boat's a big part, the boat's a big part with
[43:06] Speaker 2: the boat and this whole thing, people really, Like we'll
[43:09] Speaker 2: believe anything anyone says. So I was like, what if
[43:11] Speaker 2: Shtadgai sits at a table and starts spewing random wisdom?
[43:15] Speaker 2: How will people feel about it? So my first video
[43:18] Speaker 2: with the wisdom was, the more you spend, the more
[43:22] Speaker 2: you make.
[43:23] Speaker 3: Well, sorry. The more you spend, the more you make.
[43:28] Speaker 3: And people were like, yes, I agree. I was like,
[43:30] Speaker 3: you agree?
[43:31] Speaker 2: This is supposed to be ironic. But I realized that
[43:34] Speaker 2: you wear the lower piano, you wear the Audemars Piguet,
[43:36] Speaker 2: you're sitting at this desk, and people, like, they resonate.
[43:38] Speaker 2: I was like, let me make fun of wisdom.
[43:40] Speaker 4: But it is true. It's so obvious. Wait, how? How
[43:43] Speaker 4: is that true?
[43:44] Speaker 3: You should save.
[43:45] Speaker 5: What do you mean? No, the more you spend, the
[43:47] Speaker 5: more you make is a common business theory. You have
[43:50] Speaker 5: to spend money to make money.
[43:51] Speaker 2: Yes.
[43:51] Speaker 4: So you're constantly investing.
[43:52] Speaker 3: But not the more.
[43:52] Speaker 2: Like, you should invest a bit and still be reasonable.
[43:54] Speaker 3: But like... What I was saying is make 10, spend 12.
[43:57] Speaker 4: Got it. Which is absurd.
[43:58] Speaker 3: Right, right.
[43:59] Speaker 2: But listen, you know, so basically I realized if I
[44:02] Speaker 2: say absurd things in this eloquent British accent, people will resonate,
[44:06] Speaker 2: you know? So, Constance à la poubelle, fantastique, with this
[44:10] Speaker 2: French and the trilingual. And then I thought, I need
[44:14] Speaker 2: a push and pull. I need the devil to the angel.
[44:17] Speaker 2: I need the antithesis.
[44:19] Speaker 3: And who is that?
[44:20] Speaker 2: It's the American hype beast with all this Chrome Hearts money,
[44:23] Speaker 2: you know? And it's Cousin Colton. Yeah, what is good, guys?
[44:27] Speaker 2: Cousin Colton here. And he's just like a chill dude.
[44:31] Speaker 2: He loves life, loves to celebrate everything.
[44:33] Speaker 4: Where's he based? He's in LA, right?
[44:35] Speaker 3: He's LA, New York, Upper East Side, Hamptons, Miami. He's
[44:38] Speaker 3: my guy. I see him every day. You see him
[44:42] Speaker 3: every day. I'm with him every day.
[44:44] Speaker 2: Exactly.
[44:44] Speaker 4: He's my favorite person. And in fact, you know what's funny?
[44:48] Speaker 5: We started this episode with you guys talking about your friendship.
[44:52] Speaker 1: Yeah.
[44:53] Speaker 4: Me and you didn't start.
[44:56] Speaker 3: Off on that same tone.
[44:57] Speaker 2: We did not start off on a good note.
[44:59] Speaker 5: We started off– because I think when we– all right.
[45:03] Speaker 5: So we met in a very different time. And we
[45:08] Speaker 5: met under like the brutal reign Logan Paul, not the current–
[45:16] Speaker 5: and there was a lot of like infighting and like
[45:19] Speaker 5: distrust and war and like– Bro.
[45:26] Speaker 4: You're talking about one of the most famous characters in
[45:28] Speaker 4: the history. Ron Burke. We're not doing this shit. We're
[45:32] Speaker 4: not fucking doing.
[45:33] Speaker 3: This shit right now.
[45:35] Speaker 4: Him and Mike. Oh, me and it.
[45:36] Speaker 5: Bro, there will be books about all of this, like
[45:40] Speaker 5: long books, bro. But, but you, but I think, I
[45:43] Speaker 5: think more than anything, we both, when we met, we
[45:48] Speaker 5: both were vying for, we can be honest by now,
[45:51] Speaker 5: we were both vying for a friendship, you know, and
[45:53] Speaker 5: I think there was a lot of that kind of like.
[45:54] Speaker 2: What does vying mean?
[45:55] Speaker 3: Just like trying to get.
[45:57] Speaker 4: Battling for friendship.
[45:58] Speaker 2: I don't think so.
[45:59] Speaker 4: I think it was part of it, dude.
[46:00] Speaker 3: Really? I don't fucking know. I don't think so.
[46:03] Speaker 4: But more so.
[46:04] Speaker 2: I think you and I just had a hard time
[46:08] Speaker 2: purely because we were on slightly different vibes. I think
[46:11] Speaker 2: you were very high energy. I was fairly low energy.
[46:14] Speaker 2: And I think we both met somewhere in the middle
[46:15] Speaker 2: years later.
[46:16] Speaker 5: Well, I wanted to say that, but I also think
[46:19] Speaker 5: that we represented, like, such differing sides of the world.
[46:25] Speaker 2: Like Constance and Colton.
[46:27] Speaker 5: Oh, 100%.
[46:27] Speaker 4: And so that's why.
[46:28] Speaker 3: I hope not, dude. I hope I'm not telling you.
[46:29] Speaker 4: But that's why I bring it up, right?
[46:30] Speaker 3: No, no.
[46:31] Speaker 4: But to me, you were.
[46:32] Speaker 5: Because I was from, you know, food stamps and crack
[46:36] Speaker 5: and porn stars. And I met this guy who is,
[46:39] Speaker 5: you know.
[46:41] Speaker 4: Ski lifts and oh as i say that appears on the.
[46:44] Speaker 1: Screen you are you are in real life more like
[46:47] Speaker 1: um constance he's a blend you are a blend but
[46:52] Speaker 1: but but you do you understand that upper echelon of
[46:55] Speaker 1: life and and and you you did flow in and
[46:58] Speaker 1: around that world while not being like one of those
[47:01] Speaker 1: people and so like certainly for everyone who knows you
[47:05] Speaker 1: at least our friends like you are like you know
[47:07] Speaker 1: it You're a star guy.
[47:09] Speaker 3: You know how to act.
[47:10] Speaker 4: I appreciate it. But it was a clash, right, at first.
[47:13] Speaker 5: And then slowly but surely, we realized, we're like, wow, dude,
[47:20] Speaker 5: he's funny. And then he would come around more often.
[47:22] Speaker 5: You're at the house, and I would see you traveling
[47:24] Speaker 5: and out. And then years later, you would call me
[47:29] Speaker 5: and be like, hey, man, I'm thinking about leaving.
[47:31] Speaker 1: Yeah.
[47:32] Speaker 4: Do we talk?
[47:33] Speaker 1: Yeah, you can say, I think this is, I think
[47:34] Speaker 1: it's fascinating because, because dude, you did, you had a
[47:36] Speaker 1: whole life before your social media career took off and, and,
[47:39] Speaker 1: and a successful life. And the funniest part about you,
[47:42] Speaker 1: I think is that you're actually so conservative and take
[47:46] Speaker 1: your time.
[47:47] Speaker 3: You make smart, strategic decisions, very low risk.
[47:50] Speaker 4: Doesn't drink, doesn't smoke.
[47:53] Speaker 1: You're, you're, you're a great guy who's very risk adverse
[47:58] Speaker 1: and you had a regular ass job.
[48:02] Speaker 3: Working at Apple?
[48:02] Speaker 4: No, an awesome-ass job.
[48:04] Speaker 3: An awesome job.
[48:05] Speaker 4: For sure.
[48:05] Speaker 1: Like a prestigious job, though. You worked at Apple, right?
[48:08] Speaker 1: In the international pay?
[48:09] Speaker 3: Apple pay?
[48:09] Speaker 2: I was doing Apple pay. Yeah. It was an amazing
[48:13] Speaker 2: phase of my life. When I started Shtadguy, it was
[48:17] Speaker 2: just for fun. Before I get to that, actually, thank
[48:19] Speaker 2: you for your kind words.
[48:20] Speaker 5: Well, I didn't even get to them. I didn't even
[48:22] Speaker 5: get to them. But I think we're going in the
[48:24] Speaker 5: right direction.
[48:25] Speaker 2: I didn't get to this, but I appreciate it. So
[48:29] Speaker 2: I worked in a startup for a while. When I
[48:31] Speaker 2: had first met you, I just started working on it.
[48:33] Speaker 2: It did well for a bit, and then it went bust.
[48:35] Speaker 2: And then I got a desk job at Apple, working
[48:38] Speaker 2: on Apple Pay Growth. And Apple's a very secretive company
[48:42] Speaker 2: that doesn't really love people to be exposed to the
[48:46] Speaker 2: camera unless they're part of the process. So the fictional
[48:50] Speaker 2: world of Stadgei and the privacy of Stadgei really helped
[48:53] Speaker 2: with that, where I could work by day and film
[48:55] Speaker 2: videos by night. I feel like Batman. I mean, Batman
[49:00] Speaker 2: is a stretch. I'd say more like budget Hannah Montana,
[49:02] Speaker 2: you know?
[49:03] Speaker 3: Yeah, yeah.
[49:05] Speaker 2: And I started filming these videos and two years in,
[49:09] Speaker 2: they started to pick up and I could finally take
[49:12] Speaker 2: the leap of faith once Stadtgeist became lucrative and I
[49:16] Speaker 2: could justify quitting my job and doing this full time
[49:19] Speaker 2: and living. off of Stadtgeist and the businesses I start
[49:21] Speaker 2: on the back of it.
[49:23] Speaker 1: What happened when your boss at Apple found out that
[49:27] Speaker 1: you were also making these ridiculous social media videos?
[49:30] Speaker 3: He was pretty supportive.
[49:31] Speaker 2: He was? Yeah, I think so. At least that's what
[49:34] Speaker 2: it seemed like to me. I think people are generally
[49:39] Speaker 2: excited for people going on their own path. Um, and
[49:43] Speaker 2: Apple is, uh, it's generally a very cool place to work.
[49:47] Speaker 2: It changed my, my way of thinking about things entirely.
[49:50] Speaker 1: What, what was the ultimate deciding factor that led you
[49:54] Speaker 1: to quit your, your well-paying job?
[49:57] Speaker 4: You were torn.
[49:59] Speaker 3: Yeah. I was torn for a while.
[50:00] Speaker 5: Yeah.
[50:01] Speaker 3: Yeah.
[50:01] Speaker 2: I think I've, I've, um, I've had the blessing of
[50:04] Speaker 2: perspective growing up and seeing how money can do great
[50:09] Speaker 2: things and how the lack of it can also do
[50:11] Speaker 2: bad things. So I've experienced ups and downs. And I
[50:14] Speaker 2: think that the desire for stability was such a big
[50:22] Speaker 2: part of me getting employed in the first place. I
[50:24] Speaker 2: wanted to have a stable life and have this job
[50:28] Speaker 2: and have that consistency. And it made me very scared
[50:31] Speaker 2: to take the leap of faith to become an entrepreneur
[50:34] Speaker 2: and do Stade Guy full time. So really I sat
[50:37] Speaker 2: on the thought of quitting for a really long time. Yeah.
[50:40] Speaker 2: And I actually briefly joined Coinbase after Apple, after we
[50:45] Speaker 2: met Brian and Shtab. And actually, so I left Apple,
[50:48] Speaker 2: went to Coinbase very briefly and quit all of that
[50:51] Speaker 2: two months in. Really because of financial confidence. I think
[50:56] Speaker 2: that like hedging risk when you have a pretty good
[51:01] Speaker 2: job and it means a lot to you, is important
[51:03] Speaker 2: and not to like take a ridiculous leap of faith
[51:05] Speaker 2: and just go do something like social media. I think
[51:07] Speaker 2: you should wait until you de-risk it a bit. And
[51:10] Speaker 2: I de-risked it over two, three years. And only once
[51:14] Speaker 2: Shtadgay was paying me enough could.
[51:17] Speaker 4: I Best advice in the entire world.
[51:19] Speaker 3: It's good advice. He did the same.
[51:21] Speaker 4: I call it calculated risk.
[51:22] Speaker 3: I did the same as well. You did too.
[51:25] Speaker 1: We all had a viable plan B seemed to be
[51:29] Speaker 1: like it could be plan A now.
[51:30] Speaker 2: That's exactly what it was. Side hustle becomes main hustle.
[51:33] Speaker 3: Let's run it.
[51:34] Speaker 5: Ironically, I always even found a way to keep my
[51:38] Speaker 5: main hustle and made that my side hustle after I left.
[51:42] Speaker 3: That's great.
[51:43] Speaker 5: I would find a way when I left Lovesac and
[51:47] Speaker 5: joined Maverick.
[51:49] Speaker 4: I got a consulting deal with them.
[51:50] Speaker 5: So for the first year I left Love Sack, I
[51:52] Speaker 5: was actually getting paid by them to do remote work
[51:54] Speaker 5: for them while I was doing most of the time here.
[51:58] Speaker 1: So it is interesting because in a way, I feel
[52:02] Speaker 1: like you've faked it and then made it. And it's
[52:07] Speaker 1: so interesting because you started making fun of these people
[52:11] Speaker 1: and their luxurious lifestyles and the word is luxury.
[52:14] Speaker 3: And now... You're living that luxury.
[52:16] Speaker 1: Lifestyle and you did fake it and then you made it.
[52:20] Speaker 1: And so how do you feel about the idea that
[52:22] Speaker 1: you're one of the people now that you make fun
[52:24] Speaker 1: of actually?
[52:25] Speaker 2: I wouldn't say. I'm not one of the people. I'm
[52:29] Speaker 2: not one of the people at all. But you got
[52:31] Speaker 2: serious levels in between.
[52:32] Speaker 3: That is true.
[52:34] Speaker 1: But dude, like you are everywhere all over the world
[52:38] Speaker 1: at the coolest spots, all the big events with all
[52:41] Speaker 1: the supermodels.
[52:42] Speaker 3: Like, you know, you see it. You're in it.
[52:47] Speaker 1: And I mean, you know, like Zacharific, I'll be honest,
[52:50] Speaker 1: I draw parallels between you guys.
[52:53] Speaker 3: Well, because this guy was essentially, you know, faking. He
[52:57] Speaker 3: was this character.
[52:58] Speaker 1: And then I see him like actually out and about
[53:01] Speaker 1: getting axes, getting into clubs, getting girls. I'm like, this
[53:04] Speaker 1: motherfucker manifested his way into being the cool guy.
[53:08] Speaker 4: And now he is.
[53:08] Speaker 2: That's cool.
[53:10] Speaker 3: It's cool to see.
[53:11] Speaker 2: Yeah, for sure. I think above everything, I'm grateful and
[53:14] Speaker 2: blessed to to be in this position. I think another
[53:19] Speaker 2: thing that's part of that gratitude is the perspective of
[53:23] Speaker 2: seeing that there isn't really that golden light at the
[53:27] Speaker 2: end of the tunnel. You guys know that in this world.
[53:30] Speaker 2: There isn't a party that's missing that's going to change
[53:32] Speaker 2: your life or an event that's missing.
[53:34] Speaker 4: Wait a sec.
[53:36] Speaker 3: I don't think he understood.
[53:37] Speaker 2: Maybe he doesn't get it.
[53:39] Speaker 3: Wait. That one party, that one moment doesn't actually exist.
[53:44] Speaker 4: No. No, no, no. I thought you have to do
[53:46] Speaker 4: every single one of them.
[53:47] Speaker 2: Yeah, you can't do that.
[53:48] Speaker 3: Yeah, you can't.
[53:49] Speaker 4: Wait, can I do a little exercise with you?
[53:53] Speaker 3: Please.
[53:53] Speaker 4: Can I just fire like a couple things off of you? Sure. Okay.
[53:57] Speaker 5: When I say, I'm going to just say a word
[53:59] Speaker 5: and you just let me know what immediately comes to mind.
[54:01] Speaker 4: Starino.
[54:04] Speaker 3: Cool guy.
[54:05] Speaker 4: Chiltern.
[54:09] Speaker 2: Hotel in London?
[54:11] Speaker 3: You're just saying what they are.
[54:12] Speaker 4: Oh, come on.
[54:12] Speaker 3: What do you want me to do?
[54:13] Speaker 4: Association? No, that's fine.
[54:14] Speaker 3: A la poubelle or fantastique?
[54:16] Speaker 4: You can do that if you want, but yeah, Le Havre.
[54:19] Speaker 2: Le Havre in Saint-Tropez? Yes.
[54:22] Speaker 4: Oh, man.
[54:22] Speaker 2: It smells like puke. Not for me.
[54:25] Speaker 4: People are just waiting on the stairs all day. Faisal.
[54:30] Speaker 3: Who's that?
[54:31] Speaker 4: Faisal.
[54:31] Speaker 3: Oh, in Saudi?
[54:32] Speaker 2: Yeah.
[54:32] Speaker 3: Great guy.
[54:34] Speaker 4: De Alpina.
[54:35] Speaker 2: Beautiful hotel.
[54:36] Speaker 4: Will Mackers.
[54:38] Speaker 3: Great guy.
[54:40] Speaker 4: I just wanted to launch some of these like scene
[54:44] Speaker 4: things at you to see what your response was. No,
[54:47] Speaker 4: it's fun.
[54:48] Speaker 3: I think.
[54:50] Speaker 4: Will Magris.
[54:51] Speaker 3: Great guy.
[54:52] Speaker 2: I think the scene generally is... It looks a lot
[54:55] Speaker 2: more sparkly on the outside than it is on the inside.
[54:57] Speaker 4: Yeah, dude. For sure. There's influenza in there.
[55:00] Speaker 2: Yeah, there is.
[55:01] Speaker 4: It's breeding.
[55:02] Speaker 2: I think going to all these places... and doing all
[55:05] Speaker 2: these things, if you have the wrong head on your shoulders,
[55:07] Speaker 2: it can go down a very dark path, and we've
[55:09] Speaker 2: seen it many times. But if you can go into
[55:12] Speaker 2: these places with the right mindset energy, where it's part
[55:15] Speaker 2: of work, part of an experience, and not your identity
[55:19] Speaker 2: to just travel around the world, going to these F1s
[55:21] Speaker 2: and things. For me, really, it's work. And I'm so
[55:23] Speaker 2: blessed that my work is also fun and glamorous and cool.
[55:27] Speaker 2: But when I'm there, I'm really excited about going back
[55:29] Speaker 2: home and being with friends and hanging out with you
[55:31] Speaker 2: guys and family.
[55:33] Speaker 3: See, I just....
[55:36] Speaker 4: All jokes aside, go thing to thing, right? Same way.
[55:40] Speaker 5: But I feel extremely good after I leave every event
[55:45] Speaker 5: because I always have a new guest for the show.
[55:47] Speaker 5: I always have a new connection. Yeah, I do get influenza.
[55:52] Speaker 5: But I feel like I'm able to work the... I
[55:57] Speaker 5: get a ton of stuff done in the rooms. And
[55:59] Speaker 5: a lot of people don't. A lot of people, to
[56:00] Speaker 5: your point, a lot of people go and they do
[56:03] Speaker 5: to see... They spend money on girls, right? They stay
[56:08] Speaker 5: at the satay for a week and a half, and
[56:10] Speaker 5: then they, yeah, it's fantastic, fantastic.
[56:13] Speaker 2: I think you have to milk every opportunity, right? So
[56:16] Speaker 2: if you're at one of these places and these good
[56:21] Speaker 2: things rarely last forever, make sure you milk every second.
[56:23] Speaker 2: You meet the right people. You make the most out
[56:26] Speaker 2: of it.
[56:26] Speaker 3: Do you like milk?
[56:27] Speaker 2: I do like milk.
[56:27] Speaker 3: Dairy milk.
[56:28] Speaker 2: I like dairy milk. You drink dairy milk? I drink
[56:31] Speaker 2: dairy milk.
[56:32] Speaker 3: Have you had the milk in Stade?
[56:34] Speaker 4: Oh, my God. Those cows are probably so rich.
[56:36] Speaker 2: I've had it with you. It's very good. Very good milk.
[56:38] Speaker 3: Wow.
[56:39] Speaker 4: Oh, the fondue at the Stade Palace.
[56:41] Speaker 2: Very good. Also very good.
[56:44] Speaker 3: Who gets more huzz? Colton or Constance?
[56:46] Speaker 2: What does huzz mean?
[56:48] Speaker 3: The huzz.
[56:50] Speaker 4: Just ignore him. He forgot he's 30. Who gets more girls?
[56:53] Speaker 2: Constance or Colton? Yeah.
[56:55] Speaker 3: I think, in practice, Colton. Yeah.
[57:00] Speaker 2: The modern girl loves that toxic guy. But Colston Alcina
[57:03] Speaker 2: is a good valued man. He's a family man. He's honest.
[57:06] Speaker 2: I think he deserves more than Colton does. You know,
[57:10] Speaker 2: it's rarely the case. The mics get all the girls.
[57:13] Speaker 3: The Coltons. That's true.
[57:15] Speaker 4: Funny guy.
[57:15] Speaker 3: I like when you do a la poubelle. A la
[57:17] Speaker 3: poubelle is great. In the trash. Can we do an exercise?
[57:21] Speaker 3: For sure. A la poubelle or fantastique?
[57:24] Speaker 2: Sure.
[57:24] Speaker 4: Okay.
[57:26] Speaker 3: Spending more than five seconds looking at the bill.
[57:30] Speaker 4: A la poubelle.
[57:31] Speaker 3: Story highlights of different travel destinations. A la poubelle. Cuffing
[57:35] Speaker 3: your pants. A la poubelle. Wearing ankle socks. A la poubelle.
[57:41] Speaker 4: Really?
[57:42] Speaker 3: Yeah. What about when you have low-cut laurel pianos?
[57:46] Speaker 4: No socks. Really?
[57:47] Speaker 3: No socks?
[57:48] Speaker 2: If you really have to, you can wear the ones
[57:49] Speaker 2: that don't show.
[57:50] Speaker 4: No shows.
[57:50] Speaker 3: Posting photos of DJs behind the DJ booth.
[57:55] Speaker 4: I make money off it.
[57:56] Speaker 3: I'll tell you what, say it for me. What?
[57:59] Speaker 4: Oh, Alapubel. Alapubel.
[58:02] Speaker 3: Calling a week-long trip to Mykonos a vacation. Alapubel. So
[58:06] Speaker 3: it's all just Alapubel. I feel like you do get
[58:09] Speaker 3: a lot of inspo from what Mike's doing.
[58:12] Speaker 2: Yeah, but it's not a Mike target, to be honest.
[58:15] Speaker 2: It certainly seems like it. Human beings generally feel like
[58:19] Speaker 2: they're a lot more unique than they are. And my
[58:20] Speaker 2: page is like testament to that. Like we, even Shtad guy,
[58:24] Speaker 2: who's just like, fictional character who's so absurd no one
[58:27] Speaker 2: even knows a real guy who's sitting there frowning and
[58:29] Speaker 2: hating on everything right yeah but still they still relate
[58:33] Speaker 2: to what he says for sure it's um we all
[58:35] Speaker 2: have a lot.
[58:37] Speaker 5: I love the alliance i love my dj friends you've
[58:40] Speaker 5: got some too you're friends with the kind of music guys.
[58:42] Speaker 2: All the big jokes and they're great the kind of
[58:43] Speaker 2: music guys are awesome they're crushing it they're they're really
[58:46] Speaker 2: doing great They actually have a very similar audience to
[58:48] Speaker 2: Stadtgeist for some reason.
[58:49] Speaker 4: There's a lot of overlap.
[58:50] Speaker 5: I mean, they're like, it seems like every year it's
[58:54] Speaker 5: kind of like a new ensemble or group or DJ. Like,
[59:00] Speaker 5: I remember it has been and still kind of is Rufus.
[59:03] Speaker 5: And Rufus is doing their world tour 2025, which kicks off,
[59:08] Speaker 5: I think, in March. and kind of music has just
[59:12] Speaker 5: been insane and now Pauza has had a huge year
[59:15] Speaker 5: as well just crushed it whatever dude.
[59:18] Speaker 2: I'm not a big party guy.
[59:19] Speaker 5: No but you know at all no but you know
[59:20] Speaker 5: but you pay attention to that you pay attention to.
[59:22] Speaker 2: That yeah I think that's that's fairly American what what
[59:26] Speaker 2: is I didn't know a lot of a couple of
[59:29] Speaker 2: those names you're mentioning I know Rufus DeSalle. Oh, I
[59:34] Speaker 2: was going to say.
[59:35] Speaker 1: How do you have enough social energy to talk with
[59:38] Speaker 1: people when you're out and about?
[59:40] Speaker 3: Because for me, alcohol is a tool in that way.
[59:44] Speaker 1: I'm a dad now. I don't really give a fuck.
[59:49] Speaker 1: But if I drink a little bit, I'll have some
[59:51] Speaker 1: pretty good conversations. But you don't drink, and you're always
[59:53] Speaker 1: out and about.
[59:55] Speaker 2: Yeah, I think I.
[1:00:00] Speaker 2: I've really practiced ending conversations quickly if I don't see
[1:00:03] Speaker 2: them being fruitful. And by fruitful, I don't mean like
[1:00:06] Speaker 2: I'm gaining something. I mean like a conversation I'll even
[1:00:09] Speaker 2: enjoy having.
[1:00:10] Speaker 4: Energy.
[1:00:11] Speaker 2: And have the energy for it. So I try to
[1:00:13] Speaker 2: protect my energy. If I meet someone and they're immediately
[1:00:16] Speaker 2: showing off or like giving me this energy that I
[1:00:18] Speaker 2: don't really align with, I'll try to just end it
[1:00:21] Speaker 2: and move away. And if I meet someone that's great,
[1:00:23] Speaker 2: there's always like a great person in a room. They
[1:00:26] Speaker 2: usually happen to be a bit more quiet.
[1:00:28] Speaker 3: Especially in the rooms that you're in.
[1:00:29] Speaker 2: Yeah. And I really enjoy talking to them and learning
[1:00:32] Speaker 2: and it's usually a great time. Honestly, I'm blessed. I'm
[1:00:35] Speaker 2: meeting pretty cool people when I go to these places.
[1:00:37] Speaker 2: So I've happened to have stumbled upon this life path
[1:00:42] Speaker 2: and job that brings me to good people.
[1:00:44] Speaker 1: So you know what I like to see as your
[1:00:46] Speaker 1: friend and just like anyone doing social media? I like
[1:00:51] Speaker 1: to see you building your own businesses now, capitalizing. Like
[1:00:55] Speaker 1: I said before, you 100xed Laura Piana. And that was 100%
[1:00:59] Speaker 1: your doing.
[1:00:59] Speaker 3: I appreciate that. And tell me about the vicuña.
[1:01:02] Speaker 2: The vicuña is a beautiful animal that lives in South
[1:01:07] Speaker 2: America that is delicately sheared once every two years and
[1:01:12] Speaker 2: has the finest wool of any natural fiber in the
[1:01:17] Speaker 2: entire world, which makes it extremely soft. Laura Piana have
[1:01:20] Speaker 2: fibers that are finer than Vicuña now, but they're through
[1:01:26] Speaker 2: generations of selective breeding. They have this amazing line called
[1:01:29] Speaker 2: the Gift of Kings, which is selectively bred Merino wool,
[1:01:33] Speaker 2: which traditionally, as you guys know, Merino is not super
[1:01:37] Speaker 2: rare at all.
[1:01:38] Speaker 5: Why did you say, as you guys know? I literally,
[1:01:42] Speaker 5: like I said, I used food stamps to buy cheese.
[1:01:45] Speaker 2: I mean, look at you now.
[1:01:46] Speaker 4: I mean, I had eight pairs of these Travises. They
[1:01:48] Speaker 4: don't have Merino wool. Is that like better than cashmere?
[1:01:52] Speaker 2: No, Merino wool is typically not better than cashmere. But
[1:01:55] Speaker 2: there's very few Merino sheep that have like a genetic privilege.
[1:02:06] Speaker 3: Point is, it's very.
[1:02:06] Speaker 2: Impressive and amazing tech goes into a lot of these
[1:02:09] Speaker 2: luxury businesses. So very few luxury businesses, I think, are
[1:02:13] Speaker 2: strong enough in product to stand out. A lot of
[1:02:15] Speaker 2: them are just strong on brands, which I think is
[1:02:18] Speaker 2: not true luxury. I think that's hype.
[1:02:19] Speaker 1: No, no, no.
[1:02:20] Speaker 3: I agree.
[1:02:20] Speaker 4: That part makes sense.
[1:02:22] Speaker 3: That's an LP sweater you got on.
[1:02:24] Speaker 2: I'm actually, I think, head to toe right now.
[1:02:26] Speaker 3: So what will your outfit cost right now in totality? Please,
[1:02:31] Speaker 3: you got to do it, bro. You're unimpulsive. The layman
[1:02:33] Speaker 3: wants to know. Because you're so understated. But, bro, I'll
[1:02:37] Speaker 3: speak for you.
[1:02:38] Speaker 1: That's got to be a $ 7, 000 to $ 8, 000 outfit.
[1:02:41] Speaker 3: No?
[1:02:43] Speaker 4: Possibly.
[1:02:44] Speaker 3: Come on, man.
[1:02:44] Speaker 4: Possibly.
[1:02:45] Speaker 3: My man's living the life.
[1:02:46] Speaker 4: That was an incredible answer. Possibly. That was an incredible answer.
[1:02:49] Speaker 3: But look, you've done it.
[1:02:50] Speaker 1: Now you've taken your learnings and you're capitalizing on this
[1:02:55] Speaker 1: audience you've built and you've built now your own luxury brand.
[1:02:57] Speaker 3: I have.
[1:02:58] Speaker 4: Pubelle.
[1:02:58] Speaker 3: Tell me about Pubelle. I think it's amazing.
[1:03:00] Speaker 2: So Pubelle came from my catchphrase, Ale Pubelle, which people
[1:03:04] Speaker 2: kind of know me for now. That's actually the first
[1:03:06] Speaker 2: spike of virality I had on the page by saying,
[1:03:10] Speaker 2: things and phrases that Constance, the Stade guide, disapproves of,
[1:03:12] Speaker 2: and at the end saying, à la poubelle, which in
[1:03:14] Speaker 2: French means to the trash. And it's him trying to
[1:03:18] Speaker 2: push good manners, good values, good ways of living, most
[1:03:21] Speaker 2: of them completely absurd, and also showed his disapproval of
[1:03:26] Speaker 2: things with his frown and his outfits. À la poubelle.
[1:03:30] Speaker 2: So he says, like you've said, if he looks at
[1:03:32] Speaker 2: the bill for more than five seconds, if he looks
[1:03:35] Speaker 2: at the bill for more than five seconds, à la poubelle. And, um,
[1:03:42] Speaker 2: cause of course the absurd Constance should pay without consideration.
[1:03:45] Speaker 3: Yeah.
[1:03:45] Speaker 2: Yeah. And through that, I realized that the, these Alepoubelle
[1:03:50] Speaker 2: videos were creating friendships and bonds between people when they
[1:03:53] Speaker 2: would joke about these videos and they would, two people
[1:03:55] Speaker 2: would like the sport padel and love it and bond
[1:03:58] Speaker 2: over it. Or they'd love the game of backgammon and
[1:04:00] Speaker 2: bond over it. And sometimes those things were like generic,
[1:04:04] Speaker 2: like loving sushi. And sometimes they were super obscure and
[1:04:07] Speaker 2: unique to the world of Stade guy like Vicuna. So
[1:04:10] Speaker 2: I realized people were bonding over these absurdities. And I thought,
[1:04:13] Speaker 2: what if someone could wear their absurdities and wear their
[1:04:17] Speaker 2: interests on jewelry? And the traditional charm bracelet has charms
[1:04:23] Speaker 2: that kind of dangle, which makes them slightly less masculine.
[1:04:27] Speaker 2: Also the sound, most guys that follow me wouldn't want
[1:04:30] Speaker 2: something like that. So I came up with this design
[1:04:33] Speaker 2: where the charms are directly in between the links. All
[1:04:36] Speaker 2: the links are sterling silver. All the charms are sterling silver.
[1:04:39] Speaker 2: And they're hand painted with enamel on the sterling silver.
[1:04:42] Speaker 2: So even though they look playful and fun and colorful
[1:04:45] Speaker 2: and youthful, they're very well made. And people wear the
[1:04:51] Speaker 2: things they love now. So they wear this Riva Aquarama,
[1:04:54] Speaker 2: which is the boats that are on Lake Como. They
[1:04:56] Speaker 2: wear a small vicuña. They can wear.
[1:04:59] Speaker 1: And there's all these different options for charms to buy, right?
[1:05:02] Speaker 3: That represent your personality.
[1:05:04] Speaker 2: We have like 80 charms on the website.
[1:05:05] Speaker 4: 80?
[1:05:06] Speaker 3: Sick.
[1:05:06] Speaker 2: But.
[1:05:08] Speaker 3: Let's not forget, these things are pricey. Intentionally, though, correct?
[1:05:13] Speaker 2: Yeah, I mean, it is sterling silver and hand-painted. So
[1:05:19] Speaker 2: the price is fairly high. But a lot of my
[1:05:21] Speaker 2: customers are actually buying lots of them now and decorating
[1:05:24] Speaker 2: their handbags, usually Hermes Birkin bags, because the charms are
[1:05:28] Speaker 2: really in right now. And they wear their interests and
[1:05:30] Speaker 2: the things they love on these bag chains.
[1:05:33] Speaker 5: What are we talking about for one of these bad boys?
[1:05:35] Speaker 4: Just for a charm itself.
[1:05:38] Speaker 3: Each charm is about $ 80.
[1:05:39] Speaker 1: Oh.
[1:05:39] Speaker 2: It's not too crazy.
[1:05:41] Speaker 4: Okay.
[1:05:41] Speaker 2: But to make a bracelet, you need several charms.
[1:05:43] Speaker 4: Okay.
[1:05:44] Speaker 2: So a completed set, somewhere around $ 600 or $ 700. Oh, okay.
[1:05:47] Speaker 2: People stack them. They wear three or four. They put
[1:05:49] Speaker 2: them on their bags.
[1:05:49] Speaker 4: Yeah.
[1:05:50] Speaker 2: So people end up spending like $ 1, 000.
[1:05:53] Speaker 3: $ 2, 000.
[1:05:53] Speaker 4: Yeah. That's aspirated. I love that.
[1:05:56] Speaker 3: It's aspirated.
[1:05:56] Speaker 4: I love that price point. You know what else is
[1:05:58] Speaker 4: interesting too? When did you put those out?
[1:06:01] Speaker 2: Three months ago.
[1:06:03] Speaker 4: But when did you start ideating? Two years ago. Okay.
[1:06:05] Speaker 4: And always kind of looked with the square connector link.
[1:06:12] Speaker 5: It's funny because really like in the past six to
[1:06:15] Speaker 5: eight months, I think Tiffany's dropped hardware, which I don't
[1:06:20] Speaker 5: know if you've seen this or not, but it's a
[1:06:22] Speaker 5: very similar square link. It's almost like a masculine, like
[1:06:28] Speaker 5: a bulky masculine link. It's interesting that they.
[1:06:30] Speaker 2: copied you no you didn't you didn't copy me at
[1:06:33] Speaker 2: all the link link jewelry's been around forever.
[1:06:36] Speaker 5: No no no i just no i mean with that
[1:06:38] Speaker 5: thick square with the thick square no just so now
[1:06:40] Speaker 5: they owe you as much money as lp.
[1:06:42] Speaker 2: Does no one knows.
[1:06:44] Speaker 5: Me anyone 20 000 percent so what can i have
[1:06:47] Speaker 5: those some of those please of course amazing.
[1:06:50] Speaker 1: Here you go wait wait wait you're just gonna give
[1:06:52] Speaker 1: it to him make him make him buy it uh
[1:06:55] Speaker 1: no i'll buy.
[1:06:56] Speaker 4: Charms but just give me something to start you.
[1:06:58] Speaker 2: Should actually talk about what happened to yours I feel horrible.
[1:07:01] Speaker 3: The Pubelle I gave you. I feel horrible. Well, here's
[1:07:03] Speaker 3: what happened. He sent me and Nina Pubelle.
[1:07:07] Speaker 2: Yeah.
[1:07:07] Speaker 4: The bracelets.
[1:07:08] Speaker 3: I didn't realize they were like very expensive.
[1:07:11] Speaker 1: And so we were just playing around different use cases,
[1:07:13] Speaker 1: put them on the wrist, put them on Nina's bag,
[1:07:17] Speaker 1: put them.
[1:07:17] Speaker 3: On the dog as like a little collar. And man,
[1:07:22] Speaker 3: dog went out running around the woods. Dog came back.
[1:07:25] Speaker 4: A la Pubelle. Shit was gone. Oh my God.
[1:07:29] Speaker 3: Shit was gone.
[1:07:30] Speaker 1: $ 2, 000 bracelet gone somewhere in the woods.
[1:07:33] Speaker 3: That's actually a necklace.
[1:07:34] Speaker 2: So you can, you can combine the links to make
[1:07:36] Speaker 2: anything as long as you want, as short as you want.
[1:07:38] Speaker 4: Do you have, do you have a, uh, you got
[1:07:41] Speaker 4: a cheeseburger? I do have a cheeseburger. Of course.
[1:07:42] Speaker 3: Of course I do. Any, any syringes for Mike? Have
[1:07:47] Speaker 3: you thought about being more like more fringe, more risque
[1:07:49] Speaker 3: like that?
[1:07:51] Speaker 2: I think this, I don't think anyone wants to celebrate
[1:07:52] Speaker 2: that on their jewelry.
[1:07:54] Speaker 3: So bright.
[1:07:54] Speaker 4: Surprise, bro.
[1:07:55] Speaker 3: Really?
[1:07:56] Speaker 4: Nah, you wouldn't be surprised.
[1:07:57] Speaker 2: I think you should put that on. It's a necklace.
[1:08:00] Speaker 4: I wouldn't know how to put it on.
[1:08:01] Speaker 2: You just combine the links in the back.
[1:08:03] Speaker 4: You know, in fact, I do know how to put
[1:08:05] Speaker 4: this on.
[1:08:06] Speaker 3: Yeah.
[1:08:06] Speaker 4: I don't know how to put this on. What would
[1:08:08] Speaker 4: I do with these two ends?
[1:08:10] Speaker 2: There's little clips. You just clip them.
[1:08:13] Speaker 4: Dude.
[1:08:13] Speaker 2: So what now, you're asking?
[1:08:14] Speaker 3: Yeah, what now?
[1:08:15] Speaker 4: Oh, yeah, I could do this.
[1:08:16] Speaker 3: What now, actually? Because you just started this business.
[1:08:19] Speaker 4: Yeah.
[1:08:19] Speaker 3: This necklace business. Yeah. Well, there's half. And you have
[1:08:23] Speaker 3: these two characters.
[1:08:24] Speaker 4: Yeah.
[1:08:26] Speaker 3: And you can speak to really important, high net worth individuals.
[1:08:30] Speaker 3: What do you do with that?
[1:08:32] Speaker 2: I continue pushing. And I think that the comedic tone
[1:08:40] Speaker 2: of voice is going to continue to be a tone
[1:08:41] Speaker 2: of voice. But really, it's kind of like luxury journalism.
[1:08:45] Speaker 2: And I think that there's a lot of stories to
[1:08:47] Speaker 2: tell about this world.
[1:08:50] Speaker 3: The world's.
[1:08:52] Speaker 2: Unfortunately becoming more and more polarized. So there's more and
[1:08:55] Speaker 2: more curiosity about this sort of lifestyle. for better or
[1:09:00] Speaker 2: for worse. And I want to keep telling stories, adding
[1:09:03] Speaker 2: some humility, adding some comedy to it, and promoting businesses
[1:09:08] Speaker 2: in the process.
[1:09:09] Speaker 5: And the 0.1% has become so demonized over the past
[1:09:12] Speaker 5: couple years.
[1:09:13] Speaker 4: You know, I think the 0.1% is the victim. right now.
[1:09:17] Speaker 3: For sure.
[1:09:18] Speaker 4: I mean, dude, it's just, I feel bad for these people, dude.
[1:09:23] Speaker 5: That's why tonight I'll be going to Saudi Arabia to
[1:09:26] Speaker 5: help out our fellow Saudi brothers and sisters.
[1:09:29] Speaker 3: That's absolutely right.
[1:09:33] Speaker 1: Do you feel like, do you feel like one day
[1:09:36] Speaker 1: you're going to pull back the veil completely? Because like,
[1:09:39] Speaker 1: I still think there's a whole other side to that
[1:09:41] Speaker 1: people aren't seeing.
[1:09:42] Speaker 2: I mean, I'm here, right? No, but still.
[1:09:46] Speaker 4: I'm curious.
[1:09:48] Speaker 1: I still think you're still very much, I think, a
[1:09:52] Speaker 1: little reserved, I can tell.
[1:09:54] Speaker 5: Well, this was all business-focused. We didn't really get into
[1:09:57] Speaker 5: his life and his girls. Well, not like that.
[1:10:01] Speaker 3: Yeah, you're a chill guy, but.
[1:10:05] Speaker 4: I don't know.
[1:10:06] Speaker 3: There's way more. Oh, I said your names.
[1:10:09] Speaker 4: Oops. I'm the only one who didn't.
[1:10:12] Speaker 3: I think there's still a lot more shtod guys. For
[1:10:14] Speaker 3: people to see.
[1:10:16] Speaker 2: Yeah, I think so too. I think that trickling the
[1:10:20] Speaker 2: story slowly is a good thing.
[1:10:21] Speaker 4: I agree.
[1:10:21] Speaker 3: I totally agree.
[1:10:23] Speaker 2: I think, back to Apple, I think Apple are the
[1:10:26] Speaker 2: best storytellers in the world because they tell their own
[1:10:28] Speaker 2: stories so carefully.
[1:10:30] Speaker 3: Apple and Cody Rhodes.
[1:10:32] Speaker 4: Oh, yeah.
[1:10:33] Speaker 2: I don't know who Cody Rhodes is.
[1:10:34] Speaker 3: A WWE superstar.
[1:10:35] Speaker 2: Okay, fine.
[1:10:36] Speaker 4: He thought Lana Rhodes when you said that. No, no.
[1:10:39] Speaker 3: She's a good storyteller too.
[1:10:40] Speaker 2: Okay, there you go. So I like that slow trickle effect.
[1:10:45] Speaker 5: Yeah, it's fun. Man, if we had really done this
[1:10:50] Speaker 5: deep dive show, the three of us, like three years ago,
[1:10:54] Speaker 5: it would have been such a dramatically different show.
[1:10:58] Speaker 4: What do you mean?
[1:10:58] Speaker 5: It just would have been such, it just would have been,
[1:11:01] Speaker 5: we would have talked about girls the entire time.
[1:11:03] Speaker 4: Really? Yeah, I think.
[1:11:07] Speaker 3: Do you want to do that?
[1:11:09] Speaker 2: No, I don't think there's much to say.
[1:11:10] Speaker 4: No, there's not. Well, now there's not. That's what I'm
[1:11:14] Speaker 4: trying to say. Now I'm going to, you know.
[1:11:16] Speaker 3: Yeah, we're all locked.
[1:11:18] Speaker 5: Down, bro.
[1:11:19] Speaker 3: I have a child.
[1:11:20] Speaker 2: I'm single right now.
[1:11:22] Speaker 3: How's that?
[1:11:23] Speaker 2: It's interesting.
[1:11:25] Speaker 3: It's cool.
[1:11:25] Speaker 2: Like, I'm traveling to all these places, so I'm meeting
[1:11:27] Speaker 2: a lot of great people. But because I'm traveling to
[1:11:30] Speaker 2: all these places, I rarely get the chance to spend
[1:11:33] Speaker 2: a lot of time with someone.
[1:11:34] Speaker 1: I think you're the ideal guy. I think you're a
[1:11:37] Speaker 1: nice guy. I think you see both sides of the coin.
[1:11:39] Speaker 4: No, no, bro.
[1:11:40] Speaker 3: You're a catch. You're an absolute catch. I bet you're
[1:11:43] Speaker 3: out there breaking hearts right now.
[1:11:44] Speaker 2: No, please, enough gas up.
[1:11:45] Speaker 3: No.
[1:11:46] Speaker 2: One final absurd story.
[1:11:47] Speaker 3: Hop.
[1:11:48] Speaker 2: Just to put Shtad together for you. During COVID, there
[1:11:54] Speaker 2: was a two-week minimum stay at hotels in Switzerland. Yeah.
[1:11:57] Speaker 4: Okay.
[1:11:59] Speaker 2: And students of Le Rosé, that absurd boarding school in Shtad,
[1:12:04] Speaker 2: the winter campus in Shtad, really wanted to have a
[1:12:09] Speaker 2: slice of pizza. but restaurants were closed and they love
[1:12:14] Speaker 2: the lobby of one of these beautiful hotels in Shtad
[1:12:16] Speaker 2: called the Alpina. So these students who come from very
[1:12:20] Speaker 2: wealthy families have unlimited budgets to spend just so they
[1:12:23] Speaker 2: could have pizza or the dinner they wanted. And Shtad
[1:12:28] Speaker 2: would get a room at the hotel for 14 nights.
[1:12:33] Speaker 2: The room rate is like 2000 plus per night. Never
[1:12:37] Speaker 2: go into the room, eat in the lobby and go home.
[1:12:39] Speaker 2: These are like 14, 15 year olds. So that's the
[1:12:41] Speaker 2: level of absurdity that is inspiring my content in.
[1:12:45] Speaker 4: A place like Stout. It's an expensive slice of pizza.
[1:12:47] Speaker 2: Very expensive slice of pizza.
[1:12:48] Speaker 3: Yo, that's fucking ridiculous.
[1:12:50] Speaker 2: Yeah, it's really ridiculous.
[1:12:51] Speaker 4: Well, what are they going to do instead? Eat Wally's?
[1:12:53] Speaker 3: The burger? The burger, David? Oh, man. Poor Wally. That
[1:12:58] Speaker 3: sucks because they have so much potential, Wally's. Oh, yeah.
[1:13:02] Speaker 4: No, but they crush it. They crush it. Wally's crushes it.
[1:13:05] Speaker 3: Yeah, but the product is trash. It's so bad. The
[1:13:07] Speaker 3: burger is whack.
[1:13:09] Speaker 1: And it sucks because they got that cute little shack
[1:13:11] Speaker 1: and it's right in the center. I think they should
[1:13:13] Speaker 1: focus on QC a little bit more.
[1:13:16] Speaker 2: Yeah?
[1:13:16] Speaker 3: Quality control, yeah.
[1:13:17] Speaker 4: But the one restaurant down the street across from... The Olden. Yes,
[1:13:21] Speaker 4: the Olden.
[1:13:21] Speaker 3: Very good restaurant.
[1:13:22] Speaker 4: And that's where everybody... I always see it tagged when
[1:13:24] Speaker 4: I see people go to.
[1:13:25] Speaker 2: So a lot of people around you going to Stad now?
[1:13:27] Speaker 4: A few.
[1:13:28] Speaker 2: Yeah, there you go.
[1:13:29] Speaker 4: I mean, bro, you know where I'm at.
[1:13:30] Speaker 3: Real life Stad guy.
[1:13:31] Speaker 4: Dude, come on. No, Colton.
[1:13:33] Speaker 2: Real life Colton.
[1:13:33] Speaker 4: Give me some schnitzel at the Olden. It's great.
[1:13:36] Speaker 3: Didn't we.
[1:13:38] Speaker 2: We went there.
[1:13:39] Speaker 3: Yeah. Didn't we also almost get in a fight? Wasn't
[1:13:41] Speaker 3: there like a fight or something happening at one point?
[1:13:44] Speaker 5: Bro, you almost get in a fight in every international
[1:13:46] Speaker 5: place you go. You're a terrible traveler.
[1:13:49] Speaker 2: He's a great traveler. We've been to some cool places.
[1:13:52] Speaker 2: We've been camping in Yosemite with you.
[1:13:53] Speaker 4: We've been to so many great places.
[1:13:54] Speaker 3: Camping in Yosemite?
[1:13:56] Speaker 2: Oh my God.
[1:13:57] Speaker 4: Oh, you had no trouble out in Yosemite.
[1:13:59] Speaker 3: I love Yosemite.
[1:14:00] Speaker 4: There's no people.
[1:14:01] Speaker 2: No, yeah.
[1:14:01] Speaker 3: As long as there's nobody there, bro, and there's a
[1:14:03] Speaker 3: couple of trees, I'm good.
[1:14:06] Speaker 2: You guys should do a Central Asia tour, by the way.
[1:14:08] Speaker 3: What, we got kicked out of Yosemite? That's when we
[1:14:10] Speaker 3: realized you couldn't hike?
[1:14:12] Speaker 4: What? Did you just say.
[1:14:13] Speaker 2: Central Asia?
[1:14:14] Speaker 5: No, you just said, as long as I'm out there,
[1:14:18] Speaker 5: there's no people and a couple trees, I'm good.
[1:14:22] Speaker 3: Bro, I think you're reaching. I think you're totally reaching.
[1:14:25] Speaker 4: And then you said we should go on a tour
[1:14:26] Speaker 4: of Asia.
[1:14:27] Speaker 2: I said Central Asia. Central Asia. I recently went to Uzbekistan.
[1:14:31] Speaker 2: Incredible place.
[1:14:31] Speaker 4: I saw that. You skipped Art Basel. I did. I did.
[1:14:34] Speaker 4: Did you enjoy Uzbekistan?
[1:14:36] Speaker 2: You need to go there. I've been to some really
[1:14:38] Speaker 2: beautiful places.
[1:14:39] Speaker 4: Can you go to Uzbekistan?
[1:14:41] Speaker 2: Yeah, absolutely.
[1:14:41] Speaker 4: What's the one you can't go to?
[1:14:43] Speaker 3: North Korea.
[1:14:44] Speaker 4: No, no. There's another one.
[1:14:45] Speaker 2: You can go there. It's very hard to. You can
[1:14:47] Speaker 2: go through Beijing and get a special visa.
[1:14:48] Speaker 4: You can go there. Really? We're not going to do it.
[1:14:51] Speaker 4: But I mean, there's another one. I think it's called Turkmenistan.
[1:14:54] Speaker 2: I don't know much about that.
[1:14:55] Speaker 4: You can't go.
[1:14:56] Speaker 2: It's very separate too, Uzbekistan. Uzbekistan's amazing, amazing place. I
[1:15:01] Speaker 2: went to Mongolia. Beautiful place.
[1:15:03] Speaker 4: Did you get the beef?
[1:15:03] Speaker 3: Genghis Khan.
[1:15:05] Speaker 2: I had the beef for breakfast. It was very good.
[1:15:07] Speaker 4: Beef for breakfast?
[1:15:08] Speaker 2: The airport's called Genghis Khan Airport in Ulaanbaatar.
[1:15:12] Speaker 4: What's your favorite place besides Chad?
[1:15:14] Speaker 2: That I've been to recently? Yeah.
[1:15:16] Speaker 3: I really loved Doha, Qatar.
[1:15:18] Speaker 4: Come on. Beautiful place.
[1:15:19] Speaker 2: Amazing, amazing place.
[1:15:21] Speaker 4: Super clean. Every restaurant, everything you can imagine.
[1:15:25] Speaker 2: It also just feels like one big museum. The buildings are.
[1:15:28] Speaker 3: Like works of art.
[1:15:29] Speaker 4: Where's second place?
[1:15:30] Speaker 2: I really love Uzbekistan. Incredible place.
[1:15:33] Speaker 3: Whoa.
[1:15:33] Speaker 2: Really, there's a city there called Samarkand, which is this like.
[1:15:38] Speaker 4: Say it again.
[1:15:39] Speaker 2: Samarkand. The capital is Tashkent.
[1:15:41] Speaker 4: Just the third time?
[1:15:42] Speaker 2: Samarkand.
[1:15:43] Speaker 4: Okay.
[1:15:44] Speaker 2: And there's another one called Bukhara.
[1:15:46] Speaker 4: We might get demonetized for that first city.
[1:15:49] Speaker 2: Honestly, just Google it. These cities are beautiful, incredible places.
[1:15:52] Speaker 3: Samarkand.
[1:15:53] Speaker 2: I went to Mongolia.
[1:15:55] Speaker 3: Amazing place.
[1:15:55] Speaker 2: Went to the Mongolian outskirts. Exceptional places. Honestly, I feel
[1:16:00] Speaker 2: really grateful to see these... incredible places because of my job. Otherwise,
[1:16:04] Speaker 2: I wouldn't.
[1:16:04] Speaker 4: It's incredible.
[1:16:05] Speaker 3: You have a pretty good job and a pretty good life.
[1:16:07] Speaker 3: I'm proud of you.
[1:16:08] Speaker 4: And a pretty good smile and face.
[1:16:09] Speaker 3: Yeah, you're just overall, that's what I'm saying. You're the
[1:16:11] Speaker 3: ideal man.
[1:16:12] Speaker 2: I'm not. You totally are. But I really appreciate the love.
[1:16:14] Speaker 2: You guys are the ideal man.
[1:16:16] Speaker 4: No, no way. Well, I'm certain.
[1:16:17] Speaker 3: Look what you did.
[1:16:18] Speaker 2: You have a beautiful wife and kids. You're doing all
[1:16:20] Speaker 2: these amazing things. Mike, your beautiful girlfriend. You have this
[1:16:23] Speaker 2: beautiful home. You guys have, I mean, I've honestly, I'm
[1:16:27] Speaker 2: so lucky to have watched you guys go from Not
[1:16:31] Speaker 2: this life at all.
[1:16:31] Speaker 3: So it's really, you guys are blessed. Yeah, you make
[1:16:36] Speaker 3: a good point. Yeah, thank you.
[1:16:37] Speaker 4: Oh, no, that's for sure.
[1:16:38] Speaker 3: Yeah, we appreciate you.
[1:16:39] Speaker 1: Dude, congrats on everything. I'm so proud of you as
[1:16:41] Speaker 1: a friend, and it's been so fun to watch you grow.
[1:16:44] Speaker 3: Thank you.
[1:16:44] Speaker 1: I'm excited to see you keep innovating and keep speaking
[1:16:47] Speaker 1: to the 0.0001% of the population.
[1:16:51] Speaker 4: And aspiring 99.9%. Exactly.
[1:16:54] Speaker 2: Including me.
[1:16:54] Speaker 1: Ladies and gentlemen, it's Shtag Geist. Thank you for listening
[1:16:59] Speaker 1: to this episode of Impulsive. If you are in that 1%,
[1:17:02] Speaker 1: you're watching this episode.
[1:17:03] Speaker 3: Don't forget, drink Prime and eat Lunchly if you're hungry.
[1:17:08] Speaker 4: I love Lunchly.
[1:17:09] Speaker 3: It's fantastic. And buy Pubelle if you can afford it.
[1:17:13] Speaker 3: Hit that subscribe button, guys. We'll see you next time.
[1:17:15] Speaker 2: Thank you, guys.

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