# How to Set KPIs That Drive the Right Behaviour: 6 Rules

An episode of [No Bullsh!t Leadership](https://invisiblenetwork.ai/podcast/1434654553), 27 Oct 2026, 17 min.

Audio: https://sphinx.acast.com/p/acast/s/no-bullsht-leadership/e/6ae0516f8a43f71499b7aed1/media.mp3

If you put a bounty on dead cobras, you may end up with more live cobras. And if you attach a big bonus to a KPI, you’ll get the same outcome in your business. If they’re not chosen carefully, KPIs can do more harm than good. Many KPIs are one-dimensional; they’re disconnected from the real value drivers; the targets get lowballed; and (when money’s involved), they’re susceptible to gaming. In this episode, I look at Goodhart’s Law: When a measure becomes a target, it ceases to be a good measure. I take you through some cautionary tales, from snake breeders in British Colonial India, to phantom bank accounts at Wells Fargo, and the Qantas saga. And I give you six simple rules for setting KPIs that drive the results you actually want. ———————— Links mentioned in this episode: No Bullsh!t Leadership episode: No Specific Episodes Wikipedia link: Goodhart's Law Amazon link: No Bullsh!t Leadership LBT link: Leadership Beyond the Theory ———————— You can connect with me at: Website: https://www.yourceomentor.com Facebook: https://www.facebook.com/yourceomentor Instagram: https://www.instagram.com/yourceomentor Linkedin: https://www.linkedin.com/in/martin-moore-075b001/ Youtube: https://www.youtube.com/@YourCEOMentor ———————— Our mission here at Your CEO Mentor is to improve the quality of leaders, globally. You're still doing the work your team should own. And you can't see a way to stop. Leadership Beyond the Theory is 9 weeks of practical reps that get you out of the weeds and hand delivery back to your team. Taught by Martin Moore, who ran a multi-billion dollar company before he taught any of this. 3,000+ leaders. 99% would recommend. 100% money back guarantee. Learn more: https://join.leadershipbeyondthetheory.com/ You're still doing the work your team should own. And you can't see a way to stop. Leadership Beyond the Theory is 9 weeks of practical reps that get you out of the weeds and hand delivery back to your team. Taught by Martin Moore, who ran a multi-billion dollar company before he taught any of this. 3,000+ leaders. 99% would recommend. 100% money back guarantee. Lean more: https://join.leadershipbeyondthetheory.com/ Hosted on Acast. See acast.com/privacy for more information.

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