# OG 185 — The 2026 Playbook for Marketing: Creator, AI, and the Trust Economy (Sachi, WPP Media)

An episode of [Underdog Podcast (aka TDOL)](https://invisiblenetwork.ai/podcast/1420508701), 12 Feb 2026, 49 min.

Audio: https://anchor.fm/s/57030c8/podcast/play/115055480/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-5%2F0fefac89-c5b6-3d7e-795a-1c0683b0e088.mp3

Hampir tiap hari ada yang komplain soal drama kerja sama #creator yang ujungnya ga perform. Sebaliknya ada aja creator yang complaint, kerja sama #brand, ga bisa sinergi dengan baik. Padahal ada WPP Media & klien-kliennya yang berhasil menang YouTube Works Awards karena jago banget bikin #campaign dengan kreator yang WIN-WIN. Di podcast ini, kita ngulik otak Mr. Sachidananda Panda, the President, Client at WPP Media ! Ada framework ART yang dibedah sampe lengkap. Kalau mau skip ke bagian yang lo tertarik, klik aja timestamp di bawah:00:00 Opening02:08 Sachi: From India to Indonesia04:50 Am I Still Relevant After 2-3 Years07:56 Top 3 Skills to Learn in 202614:49 Politics in The Company19:27 Culture Difference: Expat vs. Local20:40 Study Case Creator Economy23:40 YouTube Works Awards 2025 Winner29:41 ART Framework: Choosing The Right Creators for Your Brand35:49 Study Case ART Framework44:51 Creator Have Power to InfluenceGrowth sebesar apa pun ga akan bikin lo kaya kalau ga punya mindset uang yang benar. Cek pola pikir lewat buku Money Actually di The Compound Club ➡️ https://fellexandroruby.com/tcc/Be part of the learning community:✅ TIKTOK: https://www.tiktok.com/@fellexandro✅ INSTAGRAM: https://www.instagram.com/fellexandroSalam #belajarberkaryaberbagi

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