# 121 - \[Interview\] The Truth About Motivation with Justin Welsh

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 16 Apr 2020, 38 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/d2ee01c5-edd5-4fce-a53d-b585f4498e03.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

Can you motivate your team to reach new levels of performance, or are differences in motivation just genetic? Justin Welsh, former VP of Sales at PatientPop, talks about his approach to motivation, and what you can (and can't) do to keep your team motivated. Justin also reveals his formula for selling anything - one based on copywriting! - and discusses the differences between selling products and services. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/justin-welsh --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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