# 135 - \[Interview\] What Joke Writing Can Teach You About Sales

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 16 Jul 2020, 29 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/d5eb7c0b-8a37-4fd7-b2cd-f13b37551b24.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

Even though it may seem like a stretch, it's true: the process of writing jokes can teach you a lot about sales. It forced you to think about who you're talking to, what's important to them, and what their every day life is like. In this episode, you'll hear from Jon Selig, a standup comedian and sales trainer who helps sales teams write jokes that connect with their prospects. Jon Selig's website Jon on LinkedIn Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/jon-selig --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.