# 122 - Sales Presentations: How to Make Them More Effective Based On How People Learn

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 21 Apr 2020, 24 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/85f1515f-9e24-4612-8d98-78045801e16c.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

Sales presentations are a critical piece of your sales process, but have you ever stopped to ask how effective yours are? We can turn to the science of learning and something called cognitive load theory for the answers. What you'll find is that your sales presentations could be improved. In this episode, you'll find out how. Mentioned in this show: Guy Kawasaki's 10/20/30 rule Prezi Cognitive load Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-presentations --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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