# 108 - \[Interview\] Buyer Isights: How Trust Is Built with Deep Mahajan

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 15 Jan 2020, 32 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/f8485c4a-40d1-4683-bce5-b69c3df7e0e7.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

Trust is a critical element of every sale, especially when the stakes are high. Deep Mahajan, Senior Director and Head of People Development and Culture at Nutanix, discusses her buying process and how she comes to trust her vendors. Connect with Deep on LinkedIn Get Liston’s daily newsletter Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/buyer-insights-deep-mahajan --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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