# 133 - \[Interview\] The Truth About Emotional Sales and Empathy

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 25 Jun 2020, 34 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/527a0385-b098-49df-88c0-40590032661b.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

You have to be more empathetic and have more emotional intelligence to do well in sales. But what does that mean, and what specifically should you do to increase your empathy? David Priemer, author of Sell the Way You Buy and owner of Cerebral Selling, knows a thing or two about emotional intelligence and empathy. In this episode, we'll discuss why empathy is so important during the sale, and what you can do to increase yours. Connect with David: Cerebral Selling Connect with David on LinkedIn Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/david-priemer-cerebral-selling --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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