# 129 - \[Interview\] Value Planning For Better Sales Calls with Andy Paul

An episode of [Modern Sales - B2B Selling Podcast](https://invisiblenetwork.ai/podcast/1405330367), 22 May 2020, 33 min.

Audio: https://pdst.fm/e/rss.art19.com/episodes/6bac653b-d452-4628-91e4-859512b6dd12.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

Value planning should be done every time you interact with your prospects. It's the answer to the question: "what's in it for my prospects to talk to me?" And Andy Paul, of the Sales Enablement podcast and RingDNA, knows a thing or two about value planning for better sales calls. In this episode, he talks about how to improve your value planning during the discovery process and beyond. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/andy-paul-ringdna --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: • Subscribe on Spotity • Subscribe on Apple Podcasts Like what you heard? Help us get the word out by leaving a rating and review on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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