# S2 E9 - The Importance of Shared Values and Beliefs With Tom Shepansky

An episode of [The Inspire Podcast](https://invisiblenetwork.ai/podcast/1380867359), 28 Jan 2020, 30 min.

Audio: https://dts.podtrac.com/redirect.mp3/feeds.soundcloud.com/stream/750695155-inspirepodcast-s2-e9-the-importance-of-shared-values-and-beliefs.mp3

In today's episode of the Inspire Podcast, Bart Egnal speaks with Tom Shepansky. Tom is a co-founder of Rethink - an independent creative agency. In a business defined by turnover Tom and his two co-founders have gone the distance. Listen in to learn the importance of shared values and beliefs in creating a world class advertising agency Here are some moments from the conversation: The success of Rethink- 03:27.6 New Book- 04:02.2 Long partnership at Rethink- Shared leadership model- 05:04.4 3 Principals of leadership at Rethink - People, Product, Profit- 06:19.9 The need for shared values and beliefs with partners -09:09.8 Succession at Rethink- 10:02.0 Getting through tough economic times- 13:38.5 Protecting the core business- 14:33.9 Ownership transition- 18:16.9 The rewards of calculated risk-taking- 19:26.3 Getting the right leaders in place to open new markets- 20:42.4 Letting people go....- 21:08.2 What's most important in leadership?- 22:49.3 The need for authenticity- 23:10.4 Biggest communication mistake?- 24:02.9 How to inspire the next gen?- 24:51.4 A principal is only a principal until it costs you money- 26:04.7

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