# S2 E19 - What Virtual Conferences Look Like With Liam Austin

An episode of [The Inspire Podcast](https://invisiblenetwork.ai/podcast/1380867359), 12 May 2020, 32 min.

Audio: https://dts.podtrac.com/redirect.mp3/feeds.soundcloud.com/stream/819162427-inspirepodcast-s2-e19-what-virtual-conferences-look-like-with-liam-austin.mp3

In today's episode of the Inspire Podcast, Bart Egnal interviews Liam Austin. Liam is a Virtual Event Planner & Online Conference Consultant. Join in as Bart and Liam discuss what conferences will look like in our new virtual world, & how conferences could work when we're not travelling and getting together in large crowds. Here are some moments from the conversation: Virtual event strategist - 04:08.0 What started the virtual event business? - 05:27.5 From LinkedIn groups to webinars to virtual events - 06:34.1 Higher conversion rates with virtual events - 07:29.6 Attendee costs much better with virtual events - 08:08.6 Real vs virtual summits... - 09:06.2 Accountability - 10:58.2 Engagement - 11:33.6 Accommodating people's attention spans - 11:51.6 Blocking time and mixing up presentation with engagement - 12:14.5 Building technical comfort and confidence in participants - 14:32.0 How to build engagement - 15:12.2 Mistakes to avoid in online events - 16:41.8 Start with the end goal! - 17:14.1 Free and VIP participants structure - 17:24.6 Free event - generate new prospects - 17:39.2 Example of an event mistake - 19:42.4 Build rapport, bring value before up selling - 22:59.1 Targeting niche interests important for conversions - 23:31.9 Preparing speakers for virtual events - 24:12.6 Common speaker mistakes - 26:28.3 Is business for virtual booming? - 27:41.6 How to find more.... - 29:41.7

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