# S2 E28 - The Power of Converting Customers, Your Team & Yourself: How To Communicate Inspirationally

An episode of [The Inspire Podcast](https://invisiblenetwork.ai/podcast/1380867359), 17 Nov 2020, 34 min.

Audio: https://dts.podtrac.com/redirect.mp3/feeds.soundcloud.com/stream/930865639-inspirepodcast-s2-e28-the-power-of-converting-customers-your-team-yourself-how-to-communicate-inspirationally.mp3

In this episode of the Inspire Podcast, Gabe and Bart discuss why (and how) data science plays a key role in helping companies connect with and understand their audience to drive growth, positive impact and leadership. Here are some moments from the conversation: Guest introduces himself -3:07.432 Time as journalist -3:34.700 Digital Publishing -4:08.601 The Globe's technology team -4:26.328 Data science and AI -4:50.535 Spinoff company on data science -5:24.376 Washington Post -5:33.182 Jeff Bezos buys Washington Post -5:41.270 A new CMS for publishers -6:41.951 Globe took part in development of ARC platform -7:25.960 Developing a software tool -8:11.070 Converting people to technology solutions -8:58.054 Conversion -9:12.877 Flip revenue from ads to users -10:01.115 Globe's last print remake -10:30.996 Sophie - analytics showed that opinion pieces were in demand -11:34.068 Digital data informing a relaunch -12:24.911 Growth story -12:38.860 Part of me is a ventures junkie -13:17.250 Finding a corporate partner for Opinion section -14:00.389 Asymmetrical marketing opportunities -15:17.255 Partnership with Purpose Investments -16:09.494 The role of data in decision making and marketing 17:21.607 Over-reliance on gut and intuition -17:34.171 What was you first mandate? -18:44.363 Charitable license -18:56.397 Globe and Mail foundation? -19:09.272 Revenue diversification -19:44.059 Conference Business -20:15.184 BMO - Ambitious policy discussion conference -20:35.483 Finding right commercial partners created great results -23:17.877 What approach to take when reaching out to potential partners -24:33.239 Finding common ground - re: values -24:58.818 When you share values --- then what? -25:32.617 Bring them wins! -28:55.371 Accretive solutions -29:23.593 Advice to people -- re: conversion -30:11.782 "Know something - Believe in something" -31:26.522 Moral courage -31:39.756 Listening to the conviction in other -32:03.279 Alignment -32:12.963

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