# Business History: The Secret of Southwest’s Success

An episode of [The Story of Money](https://invisiblenetwork.ai/podcast/1376303362), 3 Dec 2025, 52 min.

Audio: https://sphinx.acast.com/p/acast/s/behindthemoney/e/6924a929ac4db2b031c7e16c/media.mp3

This week we’re sharing an episode from Business History, a podcast from Pushkin Industries. Former Planet Money hosts Jacob Goldstein and Robert Smith explore what the businesses of the past can teach us about commerce today. In this episode, Goldstein and Smith look at how Southwest Airlines developed a winning formula that forced its competitors to change how they did business — but then the Southwest model fell apart. Find Business History on YouTube or wherever you get your podcasts. Hosted on Acast. See acast.com/privacy for more information.

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