# Toyota vs Honda | Breaking Ground | 3

An episode of [Business Wars](https://invisiblenetwork.ai/podcast/1335814741), 23 Nov 2022, 36 min.

Audio: https://rss.art19.com/episodes/7cfda21e-1588-455b-94c2-18875b1bd91e.mp3?rss_browser=BAhJIhVJbnZpc2libGVOZXR3b3JrBjoGRVQ%3D--0761ee75eb25694efc17849092f8583c07f6c68b

It’s the 1980s and the American backlash against the Japanese automobile invasion is growing. With a US-Japan trade war looming, Honda and Toyota need workarounds fast. But Honda’s no longer content just selling small cars with low profit margins. It wants a piece of Mercedes and BMW’s action too. And when Honda unveils its plans, Toyota’s going to fall behind. Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsor! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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