# From tech to social media influencer: how @WineListGuy Jonathan Staunton pivoted career at age 50

An episode of [The Big Tech Show](https://invisiblenetwork.ai/podcast/1325667441), 14 Apr 2026, 36 min.

Audio: https://traffic.omny.fm/d/clips/fdd7ab40-270d-4a1e-a257-acd200da1324/d50701f5-5236-4ba4-923c-ae720077f299/c0e611ff-7e0e-4514-9048-b42800a15255/audio.mp3?utm_source=Podcast&in_playlist=345e22e8-39c0-4bd5-b31a-ae720077f2ac

How do you go from tech to wine influencing? What does it take to build a global following online? And can passion become a real business? On this week’s episode of The Big Tech Show, Adrian Weckler speaks to Jonathan Staunton, also known as Wine List Guy. From Irish pubs in Italy to Microsoft, he shares his unconventional journey and how he turned social media into a career. You can listen to the full episode here or wherever you get your podcasts. See omnystudio.com/listener for privacy information.

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