# Business of Sport: The Price of Gold

An episode of [Wake Up to Money](https://invisiblenetwork.ai/podcast/128929173), 30 Aug 2019, 27 min.

Audio: https://open.live.bbc.co.uk/mediaselector/6/redir/version/2.0/mediaset/audio-nondrm-download-rss/proto/http/vpid/p07m0228.mp3

It's a year until the Tokyo Olympics will be getting underway. The British Olympics Association has told us it could be one of the most expensive yet. A number of sports will be making their debut at the games - one of them is competitive climbing. But who sponsors a brand new sport, and how do they get funding?

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