# Financial Motivator: Using social media effectively, know YOUR business strengths and product marketing.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 3 Sep 2024, 36 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/e2527eb6-c76d-40a2-8cca-b1dc013f253b/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. Chairwoman of Stuckey's Corporation and author of UnStuck: Rebirth of an American Icon. The conversation explores the remarkable revival of one of America's most recognizable roadside brands, the power of entrepreneurship, branding, social media, leadership, and preserving a family legacy. Stephanie shares how she took over a struggling company in 2019 and transformed it into a rapidly growing business by modernizing operations, embracing storytelling, investing in manufacturing, and reconnecting consumers with the iconic Stuckey's brand. About Stephanie Stuckey Stephanie Stuckey is: • Chairwoman of Stuckey's Corporation • Author of UnStuck: Rebirth of an American Icon • Entrepreneur • Brand strategist • Family business leader She is the granddaughter of: W.S. Stuckey Sr. the entrepreneur who founded the original Stuckey's business during the Great Depression. The Origins of Stuckey's The Stuckey's story began in: 1937 during the Great Depression. Unable to find traditional employment, Stephanie's grandfather created his own opportunity. He started selling: Georgia pecans from a roadside stand. As travelers stopped, they frequently asked: • Where can I get gas? • Where can I use a restroom? • Where can I buy snacks? • Where can I rest? Recognizing these needs, he expanded his operation. Eventually the business became one of America's first roadside travel destinations. A Roadside Empire At its peak, Stuckey's grew to: 370 stores across: 40 states The stores became known for: • Pecans • Candy • Souvenirs • Gas services • Clean restrooms • Friendly customer service For generations of travelers, particularly throughout the South, a trip wasn't complete without a Stuckey's stop. An Inclusive Brand One notable part of the company's history involved its welcoming approach to all travelers. Stephanie shared that Stuckey's stores were built around her grandfather's philosophy: "Every traveler is a friend." At a time when many businesses practiced segregation, Stuckey's welcomed everyone. This contributed to the brand's strong reputation across many communities. What Went Wrong? Despite its success, the company eventually left family ownership. Stephanie explained that her grandfather sold the business before she was born. Over time: • Ownership changed hands. • Assets were sold. • Focus shifted away from the brand. • The company's identity eroded. Although her father eventually reacquired Stuckey's during the 1980s, he was primarily focused on another successful venture: Interstate Dairy Queen The company that owned and operated Dairy Queen locations along major highways. Stuckey's Became Secondary According to Stephanie, Stuckey's gradually became an add-on rather than the primary focus. Many locations evolved into: Dairy Queen stores with a Stuckey's section instead of standalone Stuckey's destinations. While this kept the company alive, the brand lost much of its original identity and visibility. Taking Over in 2019 When Stephanie assumed control in 2019, the situation was difficult. She described the company as a: "Dumpster fire." The business was: • Carrying debt • Losing money • Operating with limited assets • Outsourcing production • Selling outdated inventory Many investors were prepared to sell entirely. Stephanie instead chose to rebuild. Challenges…

## Transcript

[0:05] Speaker 1: Welcome to the show. I'm Rashan McDonald, the host of
[0:08] Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
[0:12] Speaker 1: reading other people's success stories and start planning their own.
[0:16] Speaker 1: Listen up as I interview entrepreneurs from around the country,
[0:19] Speaker 1: talk to celebrities and ask them how they are running
[0:22] Speaker 1: their companies, and speak with dog profits who are making
[0:25] Speaker 1: a difference in their local communities. Now, sit back and
[0:28] Speaker 1: listen as we unlock the secrets to their success on
[0:31] Speaker 1: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald host this
[0:37] Speaker 1: weekly money Making Conversation master Class show. The interviews and
[0:40] Speaker 1: information that this show provides off for everyone. It's time
[0:43] Speaker 1: to stop reading other people's success stories and start living
[0:47] Speaker 1: your own. My guest is the chair of Stuckies It
[0:50] Speaker 1: you can snack and candy company based in Georgia. She's
[0:54] Speaker 1: also the author of Unstuck, Reviving an American Icon. Please
[0:59] Speaker 1: welcome to might Be Making Conversation Master Class. Stephanie Stucky Stephanie,
[1:03] Speaker 1: how you doing it?
[1:04] Speaker 2: I'm doing great. Thank you so much for having me.
[1:07] Speaker 2: I'm super excited.
[1:08] Speaker 1: Great. I'm sitting in my optometry. Get my eyes checked. Okay,
[1:12] Speaker 1: I looked out on the table. You own the front
[1:15] Speaker 1: cover of what was it a firm jump from.
[1:17] Speaker 2: The Georgia Farm Bureau magazine.
[1:19] Speaker 1: And looking good with your stucky hat.
[1:22] Speaker 2: Oh my god, this is my car.
[1:24] Speaker 1: I got that, and you answered, and now you're on
[1:27] Speaker 1: my show. We're being interviewed about your brand. Because I
[1:30] Speaker 1: think we met like in twenty twenty one.
[1:32] Speaker 2: I was just starting out. I mean I look back
[1:35] Speaker 2: on when I first talked to you, and whoa, I
[1:38] Speaker 2: was really new.
[1:39] Speaker 1: Well, you took over the control of the brand in twenty.
[1:42] Speaker 2: Nineteen, that's right, end of twenty nine.
[1:44] Speaker 1: You were talking about this brand right here. Yeah, these
[1:46] Speaker 1: are the cookies that the cons that changed my day.
[1:51] Speaker 1: And sometimes we used to always tell them to me
[1:53] Speaker 1: and buy them online. I go, stop, stop because they're addictive, right.
[1:58] Speaker 2: No, don't stop, don't stop. Yeah, you want them to
[2:01] Speaker 2: be delicious. Yeah, yeah, that's the whole point is that
[2:06] Speaker 2: you have to buy them.
[2:07] Speaker 1: You know, Stuckys had been in our family. I'm originally
[2:09] Speaker 1: from Houston, Texas. Yeah, and my family is back. We
[2:13] Speaker 1: grew up in Streetport, Louisiana, so we was always drive
[2:16] Speaker 1: from Houston to Streetport, Louisiana. And you know in the sixties, kid,
[2:21] Speaker 1: and we always felt welcome at the Stucky brand, and
[2:25] Speaker 1: it was like, that's what we stopped. Get our pecan
[2:28] Speaker 1: log I had to get that pecan law thing happening.
[2:31] Speaker 1: And so so just just the nature of your grandfather
[2:35] Speaker 1: he created give us backstories. So we as we evolved
[2:39] Speaker 1: because you became a chairman of twenty and eighteen. But
[2:42] Speaker 1: it started way before that.
[2:43] Speaker 2: Way before tell us. Yeah, started during the Great Depression
[2:46] Speaker 2: nineteen thirty seven and there were no jobs to be had.
[2:49] Speaker 2: And my grandfather, like you and me, he was an
[2:52] Speaker 2: entrepreneur and there were no jobs. So he made his
[2:56] Speaker 2: own job, right, that's what entrepreneurs do. And one thing
[3:00] Speaker 2: that was plentiful and middle Georgia even during the depression
[3:03] Speaker 2: with pecans. Wow, you know we are the number one
[3:06] Speaker 2: state business. Oh yeah, oh yeah, We've been in Georgia
[3:10] Speaker 2: for almost ninety years. Yeah, and one hundred percent Georgia grown.
[3:15] Speaker 2: That's why I was on the cover of the Farm
[3:16] Speaker 2: Bureau magazine. We are at our core, we are a
[3:19] Speaker 2: farm brand. Everything is sourced from Georgia farmers, right. Yeah.
[3:25] Speaker 2: So he started selling pecans out the side of the
[3:27] Speaker 2: road and then people would pull over, and they'd say,
[3:30] Speaker 2: where can I get gas? Where can I get a
[3:33] Speaker 2: quick clott meal? Where can I use the restroom? Right? Like,
[3:35] Speaker 2: what do you want when you're traveling? So this was
[3:38] Speaker 2: before there was Ta or Loves or BUCkies, you know,
[3:41] Speaker 2: Stuckies was the first, absolutely and he he was solving
[3:45] Speaker 2: problems that people have. That's what we do as entrepreneurs.
[3:48] Speaker 2: And he thought, okay, well people need a place to
[3:50] Speaker 2: pull over. So he worked for a couple of years
[3:53] Speaker 2: and saved up his money and had that first store
[3:57] Speaker 2: and grew into at his peak, three hundred and seventy
[3:59] Speaker 2: s and forty states.
[4:01] Speaker 1: Wow. You know when you think about that, you know
[4:03] Speaker 1: that first of all, it's courageous, you know, and then
[4:06] Speaker 1: you talk about longevity, and that's the whole run because
[4:10] Speaker 1: it's his vision. And then he has a son. And
[4:13] Speaker 1: so what happened to the brand that they made to
[4:17] Speaker 1: veer off? You know, because you know, you basically revitalizing
[4:21] Speaker 1: the Stuckies brand, and we're going to get to that.
[4:23] Speaker 1: But the fact that I experienced it as a kid,
[4:26] Speaker 1: I have so such positive memory. I remember when I
[4:30] Speaker 1: posted about this on my social media, everybody was just
[4:33] Speaker 1: talking about when I grew up where I grew up.
[4:34] Speaker 1: I grew up, I grew up stucky, Stucky, Stucky Stucky.
[4:37] Speaker 1: So it's iconic, especially in the African American community. And
[4:41] Speaker 1: so but what made a dip and then what was
[4:45] Speaker 1: happening when it was just sitting out there?
[4:47] Speaker 2: Yeah, I do want to add because you said especially
[4:49] Speaker 2: in the African American community, and I love one part
[4:53] Speaker 2: of our story in particular is that Stuckies was never segregated.
[4:56] Speaker 2: And so my grandfather had the saying, every traveler is
[4:59] Speaker 2: a friend, and that went well beyond just road tripping
[5:03] Speaker 2: and pulling over and being treated well. He wanted everyone
[5:06] Speaker 2: to feel like they belonged, and we did the stores
[5:09] Speaker 2: and so that was not just a saying for him,
[5:12] Speaker 2: it was how he lived his life. And so that
[5:16] Speaker 2: is why I wanted to revive this company is because
[5:20] Speaker 2: of all the stories I.
[5:21] Speaker 1: Would say, that was just to add that to the
[5:23] Speaker 1: back there, because this was stopping in the first class facility,
[5:27] Speaker 1: you know, clean restrooms, walking in, feeling comfortable. So it
[5:31] Speaker 1: was like a hole in the wall, that's right, and
[5:34] Speaker 1: so the gas, everything was right. And so I want
[5:39] Speaker 1: to thank your grandfather for that experience because it's real
[5:42] Speaker 1: positive to me, and it became a number one stop
[5:46] Speaker 1: for my family. We made the trails from Houston to Streetport,
[5:49] Speaker 1: Louisiana everybody two or three times a year or whenever
[5:52] Speaker 1: we did long trips. So his vision still has made
[5:56] Speaker 1: a positive impression on me. And uh and I'm a
[5:59] Speaker 1: fan of the food today.
[6:00] Speaker 2: Yeah, and did you get some fun souvenirs like we had,
[6:03] Speaker 2: you know, whoopee cushions.
[6:04] Speaker 1: Everything so much so because I come from a big family,
[6:09] Speaker 1: six brothers.
[6:11] Speaker 2: You get one log roll and you got to slice
[6:13] Speaker 2: it up.
[6:13] Speaker 1: Yeah.
[6:18] Speaker 2: But oh, I do want to say, speaking of Stuckies
[6:20] Speaker 2: in Texas, we still have a dozen stores original Stucky
[6:24] Speaker 2: still operating. And you know who just stopped at the
[6:26] Speaker 2: Stuckies in Orange, Texas, which isn't too far from Houston.
[6:29] Speaker 2: Shaquille O'Neill stopped the Stuckies and this cute little boy
[6:36] Speaker 2: asking for a photo and he posed for it and
[6:38] Speaker 2: Stuckies is in the background. You can see the Stucky son.
[6:42] Speaker 2: That was a good day.
[6:43] Speaker 1: A lot of franchises.
[6:47] Speaker 2: Yeah, so it's licensed. So all right, So what happened
[6:49] Speaker 2: to our brand? My grandfather sold the company, okol He
[6:52] Speaker 2: made a lot of money he sold it before I
[6:54] Speaker 2: was born, actually a year before I was born. It
[6:56] Speaker 2: was out of our family hands for decades and frankly
[7:01] Speaker 2: just lost its mojo under outside hands. My dad did
[7:04] Speaker 2: get it back in the mid eighties. This is where
[7:06] Speaker 2: it gets a little murky. My father was running his
[7:09] Speaker 2: own company. He ran Interstate Dairy Queen Company, a company
[7:12] Speaker 2: he founded. He had the exclusive franchise rights to Dairy
[7:15] Speaker 2: Queen stores on the interstate highway system. And that's a
[7:18] Speaker 2: great I mean, talk about a great business. We're talking
[7:22] Speaker 2: about hundreds and hundreds of dairy Queen stores all over
[7:25] Speaker 2: the country and he franchised them. He had the exclusive
[7:29] Speaker 2: franchise rights. So when he acquired Stuckies, he was already
[7:33] Speaker 2: running that and he basically just piggybacked Stuckies onto what
[7:38] Speaker 2: he was already doing. So the stores from that era
[7:41] Speaker 2: would be a Dairy Queen with the Stucky section.
[7:44] Speaker 1: Okay, okay, so understand that.
[7:46] Speaker 2: And he said, and I remember fighting with him on
[7:48] Speaker 2: this in a loving way. I was in college and
[7:50] Speaker 2: I said, well, why aren't you leading with the Stuckies brand.
[7:53] Speaker 2: He said, no, it's dairy Queen. Dairy Queen's what it's about.
[7:56] Speaker 2: And so Stuckies was sort of on the somewhat marginal.
[8:01] Speaker 2: But having said that, he saved the company from completely
[8:04] Speaker 2: it would have gone under completely. My dad gets a
[8:07] Speaker 2: lot of credit for what he and his team did.
[8:10] Speaker 2: But they sold their dairy queen business okay and twenty
[8:14] Speaker 2: twelve to Warren Buffett Kshire Hathaway, and then that whole
[8:19] Speaker 2: infrastructure that was supporting what was left of Stuckies was gone.
[8:23] Speaker 1: Wow.
[8:24] Speaker 2: And so fast forward to twenty nineteen, it is just
[8:27] Speaker 2: a dumpster fire. And the investors which included my father,
[8:31] Speaker 2: but he had like seven investors and they were all
[8:34] Speaker 2: ready to sell their like, this is losing money. We
[8:36] Speaker 2: were six figures in debt.
[8:38] Speaker 1: And were they were they when they would say losing money?
[8:41] Speaker 1: Were they losing money on the licensing side or the
[8:44] Speaker 1: product side? What was the Give me the feel of
[8:47] Speaker 1: what Stuckies looked like at that period.
[8:49] Speaker 2: Yeah, So everything my grandfather owned was gone. The candy
[8:53] Speaker 2: plant was gone, the distribution center was gone. He had
[8:55] Speaker 2: a billboard company that was gone, trucking company gone. All
[8:58] Speaker 2: those assets were gone. All the candy was outsourced, so
[9:02] Speaker 2: we had third party manufacturers, which frankly, you know, they're
[9:07] Speaker 2: pros and cons to having someone else make your product.
[9:09] Speaker 2: I thought the quality really suffered and it's harder to
[9:14] Speaker 2: control not only quality but your margin structure, right because
[9:17] Speaker 2: you have to pay someone else and you have to
[9:18] Speaker 2: ship it to your distribution facility, then you mark it
[9:21] Speaker 2: up and then you So it was really hard to
[9:23] Speaker 2: make those numbers work. So they were operating out of
[9:26] Speaker 2: a rented warehouse right in Eastman, Georgia, that was and
[9:29] Speaker 2: the only physical assets were it was inventory, and a
[9:34] Speaker 2: lot of it was really dusty. Like I had six
[9:37] Speaker 2: cases of Britney Bitch t shirts okay right, Like thank
[9:41] Speaker 2: god Britney Spears made me come back. I got to
[9:45] Speaker 2: sell those out a profit. I had cases of slap bracelets,
[9:49] Speaker 2: high school musical slap bracelets and had a moment like
[9:53] Speaker 2: when a decade ago.
[9:55] Speaker 1: So nostalgy, that's what.
[9:58] Speaker 2: I had, All this crap at all this crap and
[10:01] Speaker 2: this outsourced stuff, and the pecans were being sourced in
[10:04] Speaker 2: part from Mexico.
[10:05] Speaker 1: That's the version we have right now. Not this okay cool?
[10:08] Speaker 2: So I was like, what do I do? This is
[10:10] Speaker 2: a hot mess. That's about when I met you. I
[10:11] Speaker 2: was like, I bought basically a brand, right I thought
[10:14] Speaker 2: the trademark those stores not to get into it. They
[10:18] Speaker 2: were out of legal compliance with franchise loss. I had
[10:20] Speaker 2: to transition them to a licensing deal. A lot of
[10:23] Speaker 2: them looked really bad, so some of them I had
[10:26] Speaker 2: to debrand. So that was just a mess to clean up.
[10:30] Speaker 2: And I had to figure out how am I going
[10:32] Speaker 2: to make a profit?
[10:33] Speaker 1: Right?
[10:34] Speaker 2: And you have to pivot, You have to embrace change, right,
[10:37] Speaker 2: That's something you talk about a lot. Please don't go anywhere.
[10:40] Speaker 3: We'll be right back with more Money Making Conversations Masterclass.
[10:50] Speaker 3: Welcome back to the Money Making Conversations Masterclass, hosted by
[10:54] Speaker 3: Rashan McDonald.
[10:55] Speaker 1: Well, I think about it. I'd always talk about that
[10:57] Speaker 1: because a lot of people that's that fear factor because
[11:00] Speaker 1: and the fact that the question that comes into you
[11:02] Speaker 1: were stuck and you fought with your father. Yeah, stuck
[11:05] Speaker 1: you right, Well, that's a positive because you saw a vision,
[11:08] Speaker 1: he saw business. That's two different things. And you had
[11:11] Speaker 1: emotion he had. He had a calculator. And so when
[11:15] Speaker 1: you're dealing with that, people start questioning your decisions. But now,
[11:19] Speaker 1: when I met you, you know, you were a dreamer,
[11:23] Speaker 1: didn't have a plan yet, just going to all of
[11:26] Speaker 1: the shows selling your product, letting if you had the caps,
[11:30] Speaker 1: you had the stools, you the online You was really
[11:32] Speaker 1: pushing that aspect because that's all you had.
[11:34] Speaker 2: And we still weren't making our product right, We're still outsourcing.
[11:38] Speaker 1: So that's when Rashaan met you. You know, I would
[11:42] Speaker 1: use the word bright eyed but energetic because that's your
[11:45] Speaker 1: beautiful quality. You know, you understood one thing social media.
[11:50] Speaker 1: I loved that about you. Your LinkedIn account was on
[11:53] Speaker 1: fire because that's how I really found you. I was like,
[11:56] Speaker 1: how does she get all this engagement on LinkedIn? Talk
[11:59] Speaker 1: about the power of social media kind of like bringing
[12:02] Speaker 1: this brand back.
[12:03] Speaker 2: Yeah, well, social media is how any of us. It's
[12:07] Speaker 2: like the great equalizer, right, it is how people with
[12:11] Speaker 2: hustle and no budget or limited budget, you can just
[12:14] Speaker 2: get out there and you can sell your story. But
[12:17] Speaker 2: it's all about authenticity and storytelling and it's got to
[12:22] Speaker 2: come from a place of reality.
[12:25] Speaker 1: Because now we're talking about brand ladies and gentlemen. So
[12:28] Speaker 1: I'm talking about and it's great having a person who's
[12:32] Speaker 1: tied to a brand that respects the brand. Every picture
[12:35] Speaker 1: she took it was either stuck in the background. I'm
[12:39] Speaker 1: just being real with y'all. Stuck in the background, she
[12:42] Speaker 1: had the stuck your handle turned to the angle turned angle.
[12:46] Speaker 1: It was like it was like it was fascinating watching
[12:51] Speaker 1: a person, whether you understood branded or not, use branding
[12:55] Speaker 1: to your benefit. And everybody engaged with you because they
[12:58] Speaker 1: saw a genuine excitement about what you were doing here.
[13:02] Speaker 1: Now you were talking about ground zero here, and let's
[13:05] Speaker 1: talk about that initial hustle, because I know going out
[13:08] Speaker 1: there telling people buy Stuckies, you tell I'm just trying
[13:12] Speaker 1: to get on shelves. I just want people to just
[13:14] Speaker 1: starve respect. I just want to create relationships. That's why
[13:17] Speaker 1: I met you. Let's start the story.
[13:18] Speaker 2: Yeah, yeah, oh so the other thing about LinkedIn this
[13:22] Speaker 2: is borderline stalking LinkedIn. Yes, we're telling a story, we're branding,
[13:28] Speaker 2: but we're also trying to get sales, right, We're also
[13:30] Speaker 2: trying to get on shelves to your point, and so
[13:33] Speaker 2: I started following the CEOs, the category managers, the buyers,
[13:40] Speaker 2: the marketing directors for the businesses that I wanted to
[13:43] Speaker 2: start selling Stucky's products. So, yeah, I'm stalking cases, Walmart, sheets, Thornton's,
[13:51] Speaker 2: wah wah Right grocery store, chains, Kroger Eagles, like, so
[13:57] Speaker 2: you just start kind of borderline stalk them.
[14:00] Speaker 1: And that's what you're talking about right here. You said
[14:01] Speaker 1: the growth in our partnership over five thousand retailers. Now
[14:06] Speaker 1: you have five thousand. So that just shows you one,
[14:09] Speaker 1: you know, five thousand retailers nationwide including hobby lobby bales. Yeah, ingles, wah.
[14:17] Speaker 2: Wah, yeah, well we are we're actually so woaha is
[14:21] Speaker 2: a learning lesson.
[14:22] Speaker 1: We can get to that, okay. And then the travel
[14:24] Speaker 1: Centers of America and others sell out delicious pecau and
[14:27] Speaker 1: snacks and candles. Wow. Yeah, from two hundred to five thousand.
[14:32] Speaker 2: Yeah, And it's because we got a manufacturing facility and
[14:36] Speaker 2: I got a business partner who had manufacturing acumen and
[14:39] Speaker 2: knew a lot more about finances than I did. Was
[14:42] Speaker 2: a chartnership.
[14:43] Speaker 1: Are you saying you're the face of.
[14:44] Speaker 2: The brain and the face of the brand.
[14:46] Speaker 1: I'm okay with that, okay, because that's what I saw. Yeah,
[14:49] Speaker 1: but I saw you know it's like, you know, you
[14:51] Speaker 1: sit down and I talk about braining all the time,
[14:53] Speaker 1: talk about marketing all the time, and it's so great
[14:56] Speaker 1: to have you on my show. Thank you for Cheffan
[14:58] Speaker 1: you coming on the show because a lot of people
[15:00] Speaker 1: need to understand that we used the word hustle and
[15:04] Speaker 1: sometimes it sounds negative, but that's what you were doing. Yeah,
[15:07] Speaker 1: you was hustling physically, going to convention shows, putting your
[15:11] Speaker 1: products out there. You was hustling socially by tagging and
[15:16] Speaker 1: posting and on LinkedIn and things like that. But TikTok
[15:21] Speaker 1: to right TikTok. And the beauty of it was that
[15:26] Speaker 1: the engagement. I'm gonna tell you something on LinkedIn. You
[15:29] Speaker 1: know LinkedIn is LinkedIn. You know you can see that
[15:32] Speaker 1: type of engagement on Twitter. You can see that type
[15:34] Speaker 1: engagement on Instagram. But you was getting thousands of used,
[15:38] Speaker 1: thousands of likes. What was one it in your mind?
[15:43] Speaker 2: Just it was encouraging. It's really really encouraging. And it's
[15:47] Speaker 2: also about having a conversation and a relationship. So it's
[15:50] Speaker 2: not just those likes. I mean, the thumbs up are great,
[15:53] Speaker 2: but people call them vanity likes. What you really want
[15:56] Speaker 2: is a conversation. So I would urge people if you're
[15:59] Speaker 2: trying to up your LinkedIn game is pay attention to
[16:04] Speaker 2: the comments. Who comments on your posts?
[16:07] Speaker 1: Okay?
[16:08] Speaker 2: And can you have a conversation with them, and create
[16:11] Speaker 2: your post in a way that's going to invite a conversation.
[16:15] Speaker 2: What are things that I can do that will interest people?
[16:19] Speaker 2: You know, get a catchy headline and then end it
[16:21] Speaker 2: with what are some creative ideas you have for branding?
[16:25] Speaker 2: Or do you have some thoughts about ways I can
[16:28] Speaker 2: get my product to move off the shelves. People love
[16:31] Speaker 2: to be asked their opinion. What do you think people love?
[16:34] Speaker 1: I would because she's selling themselves short I post she
[16:39] Speaker 1: writes a story. I mean it'd be like paragraph. I go, Wow,
[16:43] Speaker 1: she's writing her story. You're telling your brand, You're telling
[16:47] Speaker 1: your emotions. What this means to you. That's that's really
[16:51] Speaker 1: compelling and I would never do that.
[16:53] Speaker 2: It's also understanding the algorithm. Okay, because LinkedIn rewards long
[16:57] Speaker 2: form narrative. That is their distinct pushing factor Okay, from
[17:02] Speaker 2: Twitter for example, or TikTok. They want to have content
[17:08] Speaker 2: that is useful for their audience. They're the business community.
[17:11] Speaker 2: So if you are so good at this, if you
[17:13] Speaker 2: say three business takeaways on blah blah blah, you know,
[17:17] Speaker 2: here's some lessons on reinventing yourself. Right right, right, here's
[17:20] Speaker 2: some lessons on succeeding at any age, which is something
[17:23] Speaker 2: I love that you are so good at talking about
[17:25] Speaker 2: and so like takeaway lessons. Okay, LinkedIn's going to reward
[17:29] Speaker 2: you for that. So it's understanding the algorithm.
[17:32] Speaker 1: Okay, that's important. So that's that's important to hearing that
[17:36] Speaker 1: on the show. Now, the fact that you have a product,
[17:40] Speaker 1: where was your product that when you took it over?
[17:43] Speaker 1: I'm talking as far as the sellable items that are edible.
[17:46] Speaker 2: Yeah, so the product that we were outsourcing at the
[17:49] Speaker 2: time was in those those stores that we licensed franchised
[17:53] Speaker 2: at the time, so they were about there were about
[17:55] Speaker 2: fifty licensed franchise stores at the time, and we've, like
[17:59] Speaker 2: I said, debranded a bunch of them and then just
[18:02] Speaker 2: random mom and pop stores all over the place. And
[18:04] Speaker 2: so we had, you know, maybe about two hundred two
[18:08] Speaker 2: hundred retail stores that were selling our product, and we
[18:10] Speaker 2: had an online site. And our sales back when I
[18:14] Speaker 2: bought the company were a little over two million and
[18:17] Speaker 2: they're now at fourteen million. Yeah.
[18:22] Speaker 1: I just knuckle knocked with audio wise.
[18:25] Speaker 2: And that's for our team too, because and we've grown
[18:29] Speaker 2: from when I bought the company it was five, yeah,
[18:33] Speaker 2: five full time employees, and today we're about forty five.
[18:38] Speaker 2: We're hiring. We're hiring up right now at the Candy Plane.
[18:41] Speaker 2: And we bought a manufacturing facility. So that was the
[18:43] Speaker 2: big That was the game changer, was to start manufacturing.
[18:47] Speaker 1: Okay, cool, you did. You don't grow like this alone.
[18:51] Speaker 1: Talk about the people you had to bring in to
[18:53] Speaker 1: make this mission grow, because this is about organizational structure. Now,
[18:56] Speaker 1: that's right, you're the face. But you were willing name
[19:00] Speaker 1: meet Rashan. This is working. But how do I accelerate
[19:03] Speaker 1: the relationship the business side of it? Yeah?
[19:08] Speaker 2: Yeah, First I was the CEO because we didn't have
[19:10] Speaker 2: a CEO. Someone as well be me. We needed someone
[19:13] Speaker 2: and I was doing everything. And then I realized if
[19:17] Speaker 2: I wanted to scale, I can't do it alone. I
[19:20] Speaker 2: got a business partner who has a long standing relationship
[19:23] Speaker 2: with our family. He is the third generation pecan farmer
[19:26] Speaker 2: and his family managed his pecan business, manages our pecan farm.
[19:31] Speaker 2: Our This is not part of Stuckies. It's just our
[19:34] Speaker 2: family has a very small pecan farm and his they
[19:37] Speaker 2: managed that. So he's he's in the pecan business.
[19:39] Speaker 1: So he's in the business.
[19:41] Speaker 2: And he had a small pecan snack brand and he
[19:44] Speaker 2: was having trouble scale because it wasn't a name brand
[19:47] Speaker 2: like Stuckies. Yes, and he needed a brand. I had
[19:51] Speaker 2: a brand, but I needed expertise. And so we connects.
[19:56] Speaker 2: We connected. You know, a business partnership is a lot
[19:59] Speaker 2: like a marriage. You have to choose wisely. And I
[20:01] Speaker 2: would say it's it's harder to get out of than
[20:04] Speaker 2: a marriage too. In most cases. Some people may disagree
[20:08] Speaker 2: with me, but you really have to choose wisely going in.
[20:11] Speaker 2: And boy did I.
[20:14] Speaker 1: I like the fact first you had to be honest too.
[20:17] Speaker 1: Product's not moving. She has a brand that's recognizable and good.
[20:22] Speaker 1: By the way, let's not forget the quality of the product. Right.
[20:26] Speaker 1: But I'm telling you now this is fantastics.
[20:28] Speaker 2: His name is Argie Lamar.
[20:29] Speaker 1: But and so he came on board. Now, you know,
[20:35] Speaker 1: here's the thing about a relationship and something that like
[20:38] Speaker 1: it's like your child letting the coach take over your
[20:41] Speaker 1: child and teaching them and train them. What did you
[20:43] Speaker 1: have to give up? And was it hard to give
[20:45] Speaker 1: up certain lanes of responsibilities?
[20:48] Speaker 2: Oh? I gave up a lot and for me, sharing
[20:52] Speaker 2: power is not giving up power. It's increasing power power, Okay,
[20:57] Speaker 2: I mean all of us want to train up people.
[21:00] Speaker 2: And not that I trained up RG because he came
[21:02] Speaker 2: to the table with a lot of skill sets. But
[21:05] Speaker 2: we are building a team and we really focus on
[21:08] Speaker 2: how all of our management team is supposed to be
[21:12] Speaker 2: training up the people under them to be leaders. And
[21:16] Speaker 2: in fact, just this morning and we were on our
[21:19] Speaker 2: weekly production call and two of our production workers at
[21:23] Speaker 2: the candy plant have been promoted a shift leader internally,
[21:27] Speaker 2: you know. So it's all about bringing that up. Please
[21:30] Speaker 2: don't go anywhere.
[21:31] Speaker 3: We'll be right back with more Money Making Conversations Masterclass.
[21:41] Speaker 3: Welcome back to the Money Making Conversations Masterclass, hosted by
[21:45] Speaker 3: Rashaan MacDonald.
[21:46] Speaker 2: So I learned quickly what I was good at. I'm
[21:49] Speaker 2: good at being the face of the brand, which is
[21:52] Speaker 2: a lot of work. And I also do pitches, right,
[21:56] Speaker 2: and I work trade shows, and I do tastings, I
[21:59] Speaker 2: do marketing events, so it's a lot of hustle. So
[22:03] Speaker 2: I'm really good at that and that's a full time job.
[22:06] Speaker 2: And my business partner is really good at operations, innovation,
[22:11] Speaker 2: day to day running the company right, and so that's
[22:14] Speaker 2: what he does and a year ago I sat down
[22:17] Speaker 2: with him. It was actually my idea, and I said,
[22:20] Speaker 2: you should be CEO. Wow, and I'll be. At first
[22:24] Speaker 2: I said, well, I'll be the chief branding officer. And
[22:26] Speaker 2: we were a little concerned that that didn't sound high
[22:29] Speaker 2: up enough. And also, we're frankly applying to be a
[22:32] Speaker 2: women owned brand, and so for women owned, the female
[22:36] Speaker 2: has to be the top. And so the chair of
[22:38] Speaker 2: the board has the authority to hire and fire everyone
[22:42] Speaker 2: right in the company, and so we had to have
[22:47] Speaker 2: that set forth so we would we're equal and power
[22:52] Speaker 2: in my opinion, although technically share of the board, I
[22:55] Speaker 2: could I could fire him Lee. I would like be
[22:59] Speaker 2: clinging on to his ankles begging him not to leave
[23:02] Speaker 2: if he ever said he wanted owner too. He's we
[23:06] Speaker 2: jointly owned the company.
[23:07] Speaker 1: But you but you're the majority because of the fact that.
[23:11] Speaker 2: You're women, are well, it's majority female. So if you
[23:13] Speaker 2: have some other women, so we have other investors, okay, cool,
[23:16] Speaker 2: and so all the investment dollars combined majority female, and
[23:21] Speaker 2: then it's leadership. We haven't gotten the certification yet.
[23:25] Speaker 1: Okay, cool, you will, you will knock on fantastic yourself.
[23:28] Speaker 1: The beauty of this conversation is, let's get to the products.
[23:31] Speaker 1: You were saying something about You talked about trade shows,
[23:34] Speaker 1: and I was rather than off all these great stories
[23:37] Speaker 1: you're in hobby lobby bills, angles, travel centers of America,
[23:40] Speaker 1: and I got to wah Wah. You said, that's that
[23:42] Speaker 1: was a learning Yeah, that's.
[23:43] Speaker 2: A learning moment. That's a teachable moment. So wah Wah
[23:47] Speaker 2: was one I got through LinkedIn. I did a post
[23:51] Speaker 2: on how much I love wah Wah, got the attention
[23:53] Speaker 2: of their CEO, Chris Guyson's and he said, well, we'll
[23:56] Speaker 2: give you a shot. We'll bring you into our Florida barkhe.
[23:58] Speaker 1: Where's wah located as far as the country.
[24:01] Speaker 2: Well, they're based in the Northeast, Okay, but they have
[24:05] Speaker 2: stores in Florida and they're about to open their first
[24:08] Speaker 2: store in Georgia. And they have a cult like following.
[24:10] Speaker 2: They have amazing hogis and their coffee game is amazing,
[24:15] Speaker 2: and it's just a good brand. It's a really good brand,
[24:18] Speaker 2: and they treat their employees right and the stores just
[24:21] Speaker 2: looked beautiful. So I wanted us to be part of that.
[24:24] Speaker 2: But here's where we went wrong. Two things. First, they
[24:27] Speaker 2: said we'll bring in one skew, one product, so just
[24:31] Speaker 2: this on a shelf is really hard to generate attention. Second,
[24:37] Speaker 2: their buyer and they wanted us. So their buyer wanted
[24:44] Speaker 2: to go with a different skew that wasn't our best seller,
[24:48] Speaker 2: and we said, well, we really think it should be
[24:49] Speaker 2: kettle glazed, and their buyer wanted maple, and so we
[24:54] Speaker 2: went with maple. It's not our best seller, and it
[24:57] Speaker 2: didn't perform well. And then we had another shot where
[25:00] Speaker 2: they said, well, we'll let you bring in another skew,
[25:02] Speaker 2: and we said the kettle glazed. But here's the other
[25:06] Speaker 2: thing with these big chains is the dirty secret about retail.
[25:09] Speaker 2: If you're a vendor trying to get on the shelves,
[25:11] Speaker 2: you have to pay slotting fees. So it was forty
[25:14] Speaker 2: k to have one slot, plus promotions. They want you
[25:19] Speaker 2: to include bake promotions into the pricing, so it's really
[25:23] Speaker 2: hard to make money sometimes and these chains, and so
[25:26] Speaker 2: when people ask me, why aren't you in Walmart? Why
[25:30] Speaker 2: aren't you in some of these chains, and we want
[25:32] Speaker 2: to be in them. But the worst thing you can
[25:34] Speaker 2: do is to grow. You know this, because you count
[25:37] Speaker 2: almost consult with businesses all the time. Sometimes it's better
[25:41] Speaker 2: like we're in food line, We're in Ingles. I love
[25:43] Speaker 2: those accounts. They are in several states. There's are grocery
[25:47] Speaker 2: chains and the vibe is good for us. We're in
[25:51] Speaker 2: the Southeast. It's manageable, we can fulfill production. They give
[25:56] Speaker 2: us four skews. You know, you've got to have more
[25:59] Speaker 2: than one skew. So that's the lesson. You can have
[26:01] Speaker 2: more than one skew. And don't not necessarily think being
[26:04] Speaker 2: in those big national brands are going to be the
[26:06] Speaker 2: be all and then all until you're ready.
[26:08] Speaker 1: And everybody I wants to do that. Everybody wants to
[26:10] Speaker 1: jump out there with these big brands. And it's all
[26:13] Speaker 1: positive to say. I want to. I'm in Walmart, I'm
[26:15] Speaker 1: in Target. But the food lines of the Krogers, the
[26:18] Speaker 1: food lines of the world, come on now, fresh markets
[26:22] Speaker 1: of the world, come on now. These are really really great.
[26:25] Speaker 1: Going do your demos. The traffic flow, it feels friendly.
[26:29] Speaker 1: The environment of stores are smaller, okay, so when you
[26:32] Speaker 1: come in you can see your customers coming through the
[26:34] Speaker 1: front door. You know what I'm saying. So this is
[26:37] Speaker 1: such a great conversation so product wise, you know, I'm
[26:40] Speaker 1: looking at several products around and this is on audio,
[26:43] Speaker 1: so I want to make sure very visual when I'm talking.
[26:46] Speaker 1: So this is the number one brand toasted the cons No,
[26:50] Speaker 1: this is.
[26:50] Speaker 2: Our newest flavor. It's called Sweet and Salty, okay, And
[26:53] Speaker 2: what I love about is only three grams of sugar.
[26:56] Speaker 2: So the true people, well people are trending to more
[27:00] Speaker 2: healthy options, but they still like their suites. So this
[27:05] Speaker 2: is indulgent, but it's it's healthier for you, is what
[27:10] Speaker 2: we like to see.
[27:11] Speaker 1: The infamous pecan law is still out there right.
[27:14] Speaker 2: Oh my gosh, it's our number one best seller.
[27:16] Speaker 1: It's our signal bringing that to the house today.
[27:19] Speaker 2: Because I'm out of them. You got to come visit
[27:24] Speaker 2: our you know, Rands, Georgia, southside of Augusta. They have
[27:28] Speaker 2: a little golf tournament there and we are all the
[27:32] Speaker 2: masters right right. The masters there. We are about to
[27:39] Speaker 2: get online are our production for the pecan lag rolls
[27:44] Speaker 2: at a massive scale. So we've got a new machine
[27:47] Speaker 2: that will enable us to make ten times more than that. Really,
[27:54] Speaker 2: it's going to greatly expand our production capacity of the
[27:57] Speaker 2: log roll and once we get that going, we'll be
[28:00] Speaker 2: able to start experimenting with the newgat So we're not
[28:03] Speaker 2: going to do the New Coke right debacle. Right, that
[28:07] Speaker 2: was a big mistake. We all learn from New Coke.
[28:09] Speaker 2: We're going to have the original pecan, We'll always always
[28:12] Speaker 2: sell that, but we're going to experiment.
[28:15] Speaker 1: Now, I've never had this. The stuck his gift shop
[28:18] Speaker 1: milk chocolate pecans. These balls.
[28:22] Speaker 2: We have milk chocolate, dark chocolate chocolate. Yeah, it looks
[28:27] Speaker 2: like the I know what you're talking about. That's an
[28:29] Speaker 2: old school can. Come on, come on, really go oh
[28:32] Speaker 2: my god. Yeah, they're really good. If you put them
[28:35] Speaker 2: in popcorn, yeah, protest little pro snacker tip. You get
[28:39] Speaker 2: that sweet, you get the salty, the crunchy. It's delish.
[28:44] Speaker 2: So we have a a Rover machine, which is like
[28:46] Speaker 2: a chocolate water.
[28:47] Speaker 1: You have chocolate.
[28:49] Speaker 2: That's a turtle.
[28:50] Speaker 1: A turtle.
[28:51] Speaker 2: We call them gopherst right, which is.
[28:53] Speaker 1: Very edible, Yes, very friendly to stomach. Yeah, I love it.
[28:57] Speaker 2: Those are our, Those are our. That's also trending is
[29:01] Speaker 2: the smaller pack sizes. Yes, so people people still will indulge,
[29:06] Speaker 2: but they want a hundred calorie pack.
[29:08] Speaker 1: Give us a smaller client. That's what she does a
[29:10] Speaker 1: little small cookies, little.
[29:11] Speaker 2: Bite sized cookies, and that way it's a it's an indulgence,
[29:14] Speaker 2: but it's not crazy.
[29:16] Speaker 1: You know, I want to talk about you brought something
[29:19] Speaker 1: from me to sample?
[29:20] Speaker 2: Yes, I want your honest opinions.
[29:22] Speaker 1: Okay, this is a new product described to audience what
[29:26] Speaker 1: it is.
[29:27] Speaker 2: So this is a collapse. So if any foody entrepreneurs
[29:29] Speaker 2: are listening, we are all about collapse. I think that's
[29:32] Speaker 2: the way you grow stronger together. Partnerships are very powerful.
[29:36] Speaker 2: So this is my friend Molly Blakelee and she goes
[29:39] Speaker 2: by molly Bees, molly Bee's cookies. She won the Golden
[29:42] Speaker 2: ticket for Walmart last year. She is rocking it and
[29:45] Speaker 2: she makes boozy cookies.
[29:46] Speaker 1: Okay, and it's not.
[29:48] Speaker 2: Boozy crazy flavors. Yes, this is not. So. She and
[29:53] Speaker 2: I started talking about doing a peconlog roal cookie and
[29:57] Speaker 2: we have pitched this to convenience store chain and their
[30:00] Speaker 2: innovation summit and it would be awesome if we get selected,
[30:04] Speaker 2: we'll see. But we are pitching it as an exclusive
[30:07] Speaker 2: to them, so if they pick that up, that will
[30:10] Speaker 2: be the only community store chain where you could buy that.
[30:13] Speaker 2: And if they don't pick it up, then we'll be
[30:16] Speaker 2: selling it all over.
[30:18] Speaker 1: First of all, I'm gonna give my taste today, yes,
[30:20] Speaker 1: and then I'm going down to rans Georgia to your
[30:24] Speaker 1: team can film they I should bring. I know Marcus,
[30:29] Speaker 1: you want to travel Marco, he's my number one eater.
[30:32] Speaker 2: He's okay, and we have a Marcus too.
[30:34] Speaker 1: He's the number one eater right there. Now, I'll tell
[30:36] Speaker 1: you that Casey over there, he's fanky.
[30:38] Speaker 2: All right, came on, came on. I want you to all
[30:40] Speaker 2: trying the product. But we'll do a taste test. I
[30:44] Speaker 2: brought several.
[30:47] Speaker 1: Interview is over with. Now what's the future? You know,
[30:49] Speaker 1: because I was reading the magazine was projecting fifty million
[30:53] Speaker 1: fourteen Now that this company can be a fifty million
[30:57] Speaker 1: dollars a year company.
[30:59] Speaker 2: Actually it's one hundred million is our goal. Now I
[31:02] Speaker 2: haven't set a date for that, but really there's no
[31:05] Speaker 2: reason why Stuckies cannot be the go to pecansnack in
[31:09] Speaker 2: this country. So here's our value proposition. Right, if you
[31:13] Speaker 2: are coming out with a product, you want to make
[31:15] Speaker 2: sure that you have something special, unique that fills avoid
[31:20] Speaker 2: in the marketplace. It you got to offer something different
[31:22] Speaker 2: because why would the consumer choose you if they can
[31:25] Speaker 2: already get something else that they're loyal to. So you
[31:28] Speaker 2: go to the nut aisle of America, any convenience store,
[31:32] Speaker 2: any grocery store, your specialty shop, whatever. What do you see?
[31:35] Speaker 2: You see almonds, you see pistachios, you see cashews, you
[31:40] Speaker 2: see peanuts. With all right, I'm going to geek out.
[31:43] Speaker 2: It's not a nut technically, it's a lagoon. It's kind
[31:46] Speaker 2: of an impostor on the nut aisle said with love,
[31:49] Speaker 2: I love I love peanuts, important commodity in Georgia. So
[31:53] Speaker 2: I love peanuts. But I'm just saying, you see all
[31:57] Speaker 2: these other nuts, right, yet the only snack nut that
[32:01] Speaker 2: is native to our country the pecan. Do you see
[32:06] Speaker 2: it on the aisles? Do you see a standalone pecanbag?
[32:08] Speaker 2: What you see is the pecan in a mixed nut
[32:11] Speaker 2: bag fighting for space with the brazil nut, right, or
[32:17] Speaker 2: the or the hazel nut right. Like you're like, where's
[32:22] Speaker 2: the pecon? Where's the pecan? And And that to me
[32:27] Speaker 2: is all right. So I'm going to try not to
[32:28] Speaker 2: be too on a political rant this political season. Everyone's
[32:33] Speaker 2: very divisive, but like it is unpatriotic, it is un American.
[32:38] Speaker 2: That there is not a pecan bag stand alone on
[32:43] Speaker 2: most of the snack alls of America, and so we
[32:45] Speaker 2: want to be that. We want to be the next
[32:48] Speaker 2: it nut. Move over, pistachio. You have had your day.
[32:51] Speaker 2: Pistachio has been the it nut for like a decade.
[32:55] Speaker 2: They do so like sell. We just got to sell more.
[32:59] Speaker 2: We'll have some cue commercials too, you know.
[33:02] Speaker 1: And I will tell you something the I at home,
[33:04] Speaker 1: I have a bag of becan half your half from
[33:08] Speaker 1: the South, Yeah, and I just love them and I
[33:11] Speaker 1: just get them off the baking aisle. That's where I
[33:13] Speaker 1: go get my nuts for bacon because they're on the
[33:15] Speaker 1: baking aisle. And so because I know you're absolutely right,
[33:18] Speaker 1: because that's where I have to go, I grab them
[33:20] Speaker 1: when I wanted to watch a movie and studying those peanuts,
[33:23] Speaker 1: which will make you mad if you know I was
[33:25] Speaker 1: sitting and watching a movie eating peanuts and not so
[33:27] Speaker 1: you know, my relationships view is surely strong. But she's
[33:30] Speaker 1: absolutely right. But again, you're branding your story. This has
[33:35] Speaker 1: been like a marketing and branding one on one interview
[33:39] Speaker 1: that I feel is going to be so useful. Not
[33:41] Speaker 1: only just just two people who want to know where
[33:44] Speaker 1: is Stucky, how I can get with Stucky before we
[33:46] Speaker 1: go online, talk about the Stuckies where you can get
[33:49] Speaker 1: your products and stuff.
[33:51] Speaker 2: Stuckies dot com. That's the easiest. Stuckies with an S,
[33:54] Speaker 2: right Stuckies with an S or just google Stuckies that
[33:57] Speaker 2: will come up. And on that site you can see
[34:00] Speaker 2: where those few remaining license stores are if you if
[34:03] Speaker 2: you want to get that experience. And then we're working
[34:08] Speaker 2: on getting more up to date with all the different
[34:10] Speaker 2: chains that carry our product, but definitely in the Southeast,
[34:13] Speaker 2: Ingles Food Lion Hobby Lobby is nationwide absolutely, and so
[34:18] Speaker 2: you can at home is the nationwide chain.
[34:22] Speaker 1: When you go to these stores Hobby Lobby Foods. Like
[34:25] Speaker 1: what products are in these.
[34:27] Speaker 2: Stores, it varies, but you'll see what we call our
[34:30] Speaker 2: core nine, our main products. So most of the stores
[34:33] Speaker 2: are going to carry the yellow bag of pecan snacks,
[34:38] Speaker 2: and they'll have the pecan log role and some of
[34:40] Speaker 2: them will also have pralines and the turtles, the milk
[34:44] Speaker 2: chocolate turtles. We also just got into Rural King and
[34:47] Speaker 2: we're in Bombguar, so if your Midwest fans will definitely
[34:51] Speaker 2: recognize those brands. This are farm Hardware, which is a
[34:54] Speaker 2: really good chain for us, like farm Hardware is our jam.
[34:58] Speaker 2: I just got back from the Ace Hardware Show and
[35:00] Speaker 2: then I'm headed to True Value and do it best
[35:03] Speaker 2: to kind of know your market right, know who your
[35:06] Speaker 2: audience is. Those folks love us. You saw me on
[35:10] Speaker 2: the farm Borough magazine cover, so go with it, embrace
[35:14] Speaker 2: it and we love that demographic.
[35:16] Speaker 1: I want to say thank you for coming on Money
[35:17] Speaker 1: Making Conversation Masterclass, just to know when I first met
[35:22] Speaker 1: you and then the nGy is there, but you feel
[35:24] Speaker 1: more relaxed and the vision is a lot stronger. The
[35:28] Speaker 1: fact that you were you had fourteen million the goals
[35:30] Speaker 1: one hundred million dollars annual growth revenue. That's what money
[35:34] Speaker 1: Making Conversation is all about. Yeah, you're having a good
[35:36] Speaker 1: conversation with me right now.
[35:37] Speaker 2: Yeah, well, thank you so much. It's just been my pleasure.
[35:40] Speaker 1: Thank you. This has been another edition of Money Making
[35:43] Speaker 1: Conversation Masterclass posted by me Rashaun McDonald. Thank you to
[35:47] Speaker 1: our guess on the show today and thank you. I'll
[35:50] Speaker 1: listening to the audience now if you want to listen
[35:52] Speaker 1: to any episode. I want to be a guest on
[35:54] Speaker 1: the show. Visit Moneymaking Conversations dot com. Our social media
[35:58] Speaker 1: handle is money Making Conversations. Join us next week and
[36:01] Speaker 1: remember to always leave with your gifts. Keep winning.

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.