# Uplift: She helps women of color overcome burnout and reconnect with their purpose.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 2 Sep 2025, 33 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/f8cb7d94-7e6d-41c1-b481-b34f015de6cd/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charisse M. Williams. 🎯 Purpose of the Interview To explore Charisse Williams’ journey from law and nonprofit leadership to becoming a certified leadership and wellbeing coach. The interview highlights her work with women of color through her brand Everyday Yellow Sanctuary, her book The Joy of Thriving While Black, and her mission to help others reclaim joy, clarity, and purpose. 🧠 Interview Summary 1. Background & Career Path • Charisse is a lawyer by training who transitioned into nonprofit leadership. • Her coaching journey began after a donor offered to pay for her to receive coaching, which transformed her life. • She now helps women of color overcome burnout and reconnect with their purpose. Quote: “That coach was transformative for me… it planted the seed that maybe I would like to be the guide I wish I had.” 2. Everyday Yellow Sanctuary • A community for trailblazing women of color to find joy and support. • Inspired by her color-coded calendar where yellow represents joy and fun. • Trademarked the brand after a branding expert recognized its potential. Quote: “Every day there has to be yellow… even a moment of joy in every single day.” 3. Coaching Philosophy • Coaching is a partnership to help clients achieve specific goals. • Focuses on asking the right questions to help clients unlock their own answers. • Emphasizes clarity, confidence, and joy as outcomes. Quote: “Where are you now? Where do you want to be? What’s getting in the way?” 4. Mental Health & Social Justice • 2020 was a turning point for Black mental health awareness. • Her book was inspired by the trauma of witnessing police violence and the need for joy as resistance. Quote: “I was literally having nightmares about encounters with the police… I saw the hashtag Black Joy… and I got a download: write a book called Thriving While Black.” 5. Age & Fear • Charisse started her business at age 48 and encourages others not to let age be a barrier. • Most of her clients are in their 40s and 50s, seeking transformation and fulfillment. Quote: “It is not too late and you are not too old.” 6. Burnout & Overperformance • Burnout is common among women of color due to societal pressure to overperform. • Differentiates high performance (healthy ambition)…

## Transcript

[0:00] Speaker 1: Hi.
[0:00] Speaker 2: I'm Rashan MacDonald hosts the weekly Money Making Conversation Masterclass show.
[0:04] Speaker 2: The interviews and information that this show provides off for everyone.
[0:07] Speaker 2: It's time to stop reading other people's success stories and
[0:10] Speaker 2: start living your own. If you want to be a
[0:13] Speaker 2: guest on my show, Money Making Conversation Masterclass, please visit
[0:17] Speaker 2: our website, Moneymakingconversations dot com and click to be a
[0:20] Speaker 2: guest button. If you're a small business owner, entrepreneur, motivational speaker,
[0:25] Speaker 2: influencer or nonprofit I want you on my show.
[0:28] Speaker 1: Now, let's get this show started.
[0:30] Speaker 2: My guest is a certified leadership and wellbeing coach, author
[0:35] Speaker 2: and founder of The Everyday Yellow Sanctuary, a vibrant community
[0:39] Speaker 2: dedicated to helping trailblazing women of color reclaim their joy,
[0:44] Speaker 2: embrace themselves, and make time for what matters most. Her
[0:49] Speaker 2: coaching creates work life harmony, enables you to reconnect to
[0:53] Speaker 2: your purpose and leave with your greater clarity, confidence and joy.
[0:57] Speaker 2: Please work with the Money Making Conversation Master Charise M.
[1:01] Speaker 1: Williams. How you doing, Cherise?
[1:03] Speaker 3: I am doing great and so honored to be here.
[1:06] Speaker 3: Thank you for having.
[1:06] Speaker 2: Me well, Mss Williams, you were hanging on every word
[1:09] Speaker 2: I was saying. You was making sure I got all
[1:11] Speaker 2: the right adjective, the descriptions, you.
[1:15] Speaker 1: Making sure you ain't got that right. Okay, Okay, he
[1:17] Speaker 1: got that right.
[1:18] Speaker 2: Because it's a sense a purpose that you have when
[1:20] Speaker 2: you say leave with greater clarity, confidence, enjoy.
[1:24] Speaker 1: Talk to me about this, Cheres. Yeah.
[1:28] Speaker 4: So, over the past several years, I have coached and
[1:31] Speaker 4: trained hundreds of leaders, mostly women, and they are accomplished,
[1:39] Speaker 4: they are working hard, they are doing great things in
[1:42] Speaker 4: the world, and most of them express burnout and overwhelm
[1:48] Speaker 4: and they know what they don't want, but they are
[1:51] Speaker 4: not sure what they do want. So I help them
[1:53] Speaker 4: get clear on what they want their life to look
[1:56] Speaker 4: and feel like and take actions every.
[1:59] Speaker 3: Day to make those visions of reality.
[2:02] Speaker 2: So let's give some background on you to be in
[2:04] Speaker 2: this leadership role, in this motivational role, this uplifting role.
[2:09] Speaker 1: How did it all start for you?
[2:11] Speaker 3: Yeah?
[2:12] Speaker 4: So, I'm a lawyer by training and spent my career
[2:16] Speaker 4: since graduating from law school working in the nonprofit sector.
[2:20] Speaker 3: So I've done work in philanthropy and at.
[2:24] Speaker 4: Social justice institutions, working on education, equity.
[2:29] Speaker 3: And juvenile and criminal justice. Reform.
[2:32] Speaker 4: When I got my first nonprofit executive director role in
[2:36] Speaker 4: two thousand and seven.
[2:38] Speaker 3: I was hobbling along.
[2:39] Speaker 4: You know, you get into these roles because you're passionate
[2:42] Speaker 4: about the mission, but there's often a big learning curve
[2:46] Speaker 4: in terms of learning how to manage.
[2:47] Speaker 3: The budget and the board and leadership.
[2:51] Speaker 4: And it wasn't until I was in my second nonprofit
[2:54] Speaker 4: leadership role that one of my donors said, ma'am, you
[2:57] Speaker 4: need a.
[2:58] Speaker 1: Coach, and we're going to pay for it, okay.
[3:01] Speaker 4: And that coach was transformative for me, and it planned
[3:04] Speaker 4: to seed that maybe I would like to use the
[3:07] Speaker 4: next stage of my career to be the guide that
[3:10] Speaker 4: I wish I had when I started off in that
[3:13] Speaker 4: C suite nonprofit leadership.
[3:16] Speaker 2: Now you say your organization every day, Yellow Sanctuary.
[3:21] Speaker 1: Explain that name to me.
[3:22] Speaker 3: Yes. So when I'm coaching people to create and live.
[3:27] Speaker 4: The lives of their dreams, I show my calendar and
[3:32] Speaker 4: how I color coded. So a few years ago, I
[3:34] Speaker 4: was leading my workshop present how to plan and show
[3:38] Speaker 4: up for what matters most, and I showed my calendar
[3:41] Speaker 4: and I said, the color coding allows me to see
[3:44] Speaker 4: how I'm spending my time and energy across these different areas.
[3:48] Speaker 4: Purple is from my health, green is when I'm making money,
[3:52] Speaker 4: and the color yellow is what I'm doing fun and
[3:55] Speaker 4: social things and joyful things. Right. And I said to
[3:58] Speaker 4: the group, every day there has to be yellow. And
[4:01] Speaker 4: there was a branding person in the workshop and she said,
[4:04] Speaker 4: that is a brand. So I branded every Day Yellow.
[4:08] Speaker 4: I file the trademark because we got to get that ip.
[4:11] Speaker 4: It means that it's possible to find a moment, even
[4:14] Speaker 4: a moment of joy in every single day.
[4:18] Speaker 2: Wow, I'm speaking of Cheries M Williams. He's based in Atlanta, Georgia.
[4:22] Speaker 2: Your services are available nationwide.
[4:24] Speaker 1: Correct, that is correct? Okay.
[4:26] Speaker 2: She's a certified leadership and well being coach, author and
[4:30] Speaker 2: founder of as we just mentioned, every Day Yellow Sanctuary,
[4:34] Speaker 2: which is a vibrant community dedicated to helping trailblazing women
[4:38] Speaker 2: of color. Now, I stop a color because we're in
[4:41] Speaker 2: a time period now where color is trying to be
[4:46] Speaker 2: removed from the everyday conversation. I know every time I
[4:49] Speaker 2: walk in room, I am going to be a black man.
[4:51] Speaker 2: So I don't know how you can say that people
[4:53] Speaker 2: will not judge you based on the color of your
[4:55] Speaker 2: skin when you say that women of color. Why are
[5:00] Speaker 2: you saying women of a color? And why is that
[5:02] Speaker 2: important to talk about that in this conversation.
[5:05] Speaker 3: Yeah, thank you for that important question.
[5:08] Speaker 4: So I will start by saying, when I started my business,
[5:12] Speaker 4: I did not identify a gender or.
[5:15] Speaker 3: A background that I would serve.
[5:18] Speaker 4: Who mostly came to me for the one on one
[5:20] Speaker 4: coaching was women, mostly women of color. I do have
[5:25] Speaker 4: men hire me for organizational stuff, team building retreats, et cetera.
[5:31] Speaker 4: So I decided to go where the energy was to
[5:35] Speaker 4: serve the client who was coming to me organically. The
[5:39] Speaker 4: second part is I started this everyday Yellow Sanctuary just
[5:45] Speaker 4: a few months ago after doing this one on one
[5:47] Speaker 4: coaching work okay, and I realized something really powerful happens
[5:51] Speaker 4: when women come together as a group to learn.
[5:54] Speaker 3: And grow and heal. And honestly, you know, you can
[5:58] Speaker 3: see it everywhere where you look.
[5:59] Speaker 4: In the new on social media, women of color are exhausted,
[6:04] Speaker 4: feeling disappointed, feeling worn out, overworked, underpaid, and looking for
[6:10] Speaker 4: a safe space to have those conversations free of some
[6:14] Speaker 4: of the scrutiny and microaggressions that can often take place
[6:18] Speaker 4: in the workplace. And I call my woman trailblazing because
[6:21] Speaker 4: she's often the first or the only to have certain
[6:25] Speaker 4: roles and there's tons of pressure.
[6:27] Speaker 3: She needs a safe space she reachs.
[6:30] Speaker 2: I've been doing this shows in twenty seventeen, so I
[6:32] Speaker 2: probably interviewed over a thousand people. I can guarantee you
[6:35] Speaker 2: that probably more than that because I've repeated some of
[6:38] Speaker 2: the people I've interviewed it, which is a good thing,
[6:40] Speaker 2: and I hope you one of my repeats, Miss Williams. Yes,
[6:44] Speaker 2: But coaching, that's a word, you know, like branding and
[6:48] Speaker 2: like mentorship. These words have become really really hot button words.
[6:52] Speaker 2: There are a lot of coaches out there, but still
[6:54] Speaker 2: many people don't understand the feeld.
[6:57] Speaker 1: What exactly does a coach do?
[6:59] Speaker 4: Yeah, lots of coaches out there these days. I took
[7:05] Speaker 4: the route to become a certified coach because I wanted
[7:09] Speaker 4: to understand the discipline, the practice, and the ethics around it.
[7:14] Speaker 4: So I define coaching as a partnership between a coach
[7:17] Speaker 4: and client to help a client achieve specific goals. Coaching
[7:22] Speaker 4: happens through a series of questions, and the overarching question
[7:26] Speaker 4: framework is where are you now?
[7:29] Speaker 3: Where do you want to be?
[7:30] Speaker 4: What's getting in the way, and my job is to
[7:34] Speaker 4: ask clients the right questions so they can figure out
[7:37] Speaker 4: how to take the actions they want to take to
[7:40] Speaker 4: get from where they are to where they want to be.
[7:44] Speaker 4: My brand of coaching is about drawing wisdom out of
[7:47] Speaker 4: a client, So I'm not here to tell them what
[7:48] Speaker 4: to do and how to be. It's to help them
[7:51] Speaker 4: unlock their own answers and then take consistent action towards
[7:55] Speaker 4: the outcomes they want.
[7:57] Speaker 2: What that bean said, how does it help others creates
[8:00] Speaker 2: success on their own terms? Like you said, somebody told
[8:04] Speaker 2: you you needed a coach, and so how does someone
[8:08] Speaker 2: walking through life understand nobody's pointing them out, Hey, you
[8:13] Speaker 2: need a coach.
[8:15] Speaker 1: How do they get there?
[8:16] Speaker 2: In other words, to make that shift, they need to
[8:19] Speaker 2: contact Cheris and Williams and be involved in your sanctuary.
[8:24] Speaker 3: Yeah, it's such a great question.
[8:25] Speaker 4: The field of coaching, this kind of leadership coaching, talking
[8:29] Speaker 4: to people help them achieve their goals, is really new.
[8:32] Speaker 3: It's only a forty year old field.
[8:35] Speaker 4: Most of the people that I have coached, the one
[8:37] Speaker 4: on one I was their first coach. So in terms
[8:42] Speaker 4: of joining my community, the everyday Yellow Sanctuary, it's for
[8:47] Speaker 4: the woman who's saying, I have achieved a certain level
[8:52] Speaker 4: of success in my life. I've gotten the titles and
[8:55] Speaker 4: the income and the promotions, but I want something more.
[9:01] Speaker 3: I want more joy, more ease, more rest.
[9:04] Speaker 4: And so she's going to start googling right coaching, transformation, communities,
[9:10] Speaker 4: leadership development, and if I've done my SEO right, she's
[9:15] Speaker 4: going to find you know, she's going to put in
[9:18] Speaker 4: women of color. Probably she may put in Atlanta, and
[9:21] Speaker 4: she's going to discover that there's a community of women
[9:24] Speaker 4: waiting to embrace her to help her unlock that next
[9:28] Speaker 4: level of personal success and fulfillment that she so desires.
[9:33] Speaker 2: Now let's go back in the conversation. I've heard she
[9:36] Speaker 2: reached you lawyer legally qualified to be a lawyer, and
[9:41] Speaker 2: then you got an entrepreneurship than nonprofit And what is
[9:46] Speaker 2: driving you personally because the fact that there's a corporate space,
[9:51] Speaker 2: then it's a nonprofit space. Now you I have to
[9:53] Speaker 2: see you're an entrepreneur now, which means you work on
[9:56] Speaker 2: your own terms and then you're motivated to get up
[9:59] Speaker 2: on your own pace. So when you get up, what
[10:03] Speaker 2: is your motivation and how that ties into what you're
[10:06] Speaker 2: doing for your client.
[10:09] Speaker 4: I love this question so much For Sean, I've been
[10:12] Speaker 4: running this business since twenty twenty, and sometimes I'm still
[10:16] Speaker 4: surprised that I wake up every morning on my own,
[10:20] Speaker 4: self directed and do.
[10:21] Speaker 3: All this work.
[10:23] Speaker 4: I am motivated by the transformation that I help women
[10:28] Speaker 4: have every client I work with when they say, oh
[10:32] Speaker 4: my gosh, I have so much more freedom now I
[10:36] Speaker 4: am taking those vacations. Do you know that only fifty
[10:39] Speaker 4: one percent of Americans take all of their PTO their
[10:42] Speaker 4: paid time off. I never left ten seconds on the
[10:45] Speaker 4: table when someone else is paying for my PTO. So
[10:48] Speaker 4: when I see a woman go from gosh, I should
[10:51] Speaker 4: take more vacations to charies. I just got back from
[10:54] Speaker 4: the Bahamas for a week and I did all the
[10:56] Speaker 4: things and I feel refreshed and I feel renewed, and
[11:00] Speaker 4: thank you for showing me that it's possible. Thank you
[11:03] Speaker 4: for giving me that permission. And I leave them knowing
[11:06] Speaker 4: that they never need my permission again. They can do
[11:09] Speaker 4: it for themselves. That's what drives me every single day
[11:12] Speaker 4: that I wake up.
[11:13] Speaker 2: Okay, self, dilcible, be focused for learn your own path
[11:17] Speaker 2: to happiness. I see where you're going with this sanctuary now, online.
[11:22] Speaker 2: You mentioned a key year twenty twenty, and I consider
[11:28] Speaker 2: that a coming out party for the black community to
[11:32] Speaker 2: admit that we have mental and social issues that need
[11:36] Speaker 2: to be alive with somebody in some form of therapy.
[11:40] Speaker 1: Talk about that.
[11:42] Speaker 2: I want to say coming out party because we should
[11:44] Speaker 2: have acknowledged this need way before that, because as people
[11:48] Speaker 2: of color, we are constantly under stressed. We're constantly being challenged,
[11:52] Speaker 2: you know, just in just in everyday life and not
[11:55] Speaker 2: only just at your job, will you shop? Will you
[11:59] Speaker 2: driving your car? Going through life? And now people look
[12:02] Speaker 2: at you that emission allows you to have a business,
[12:07] Speaker 2: But what is the bigger factor in that admission when
[12:11] Speaker 2: you talk about mental health? That's what we're talking about
[12:14] Speaker 2: right now, and building your brand, which is the everyday
[12:18] Speaker 2: Yellow Sanctuary.
[12:20] Speaker 4: Yeah, twenty twenty was a really huge year that shifted
[12:26] Speaker 4: the conversation about black mental health and wellness. Obviously, we
[12:30] Speaker 4: have had historical and generational traumas. I think there was
[12:35] Speaker 4: something about and this is what inspired my book, The
[12:39] Speaker 4: Joy of Thriving While Black, There was something about the
[12:42] Speaker 4: murder of Rayshard Brooks right up the street from me,
[12:46] Speaker 4: Ahmad Aubrey, George Floyd Breonna Taylor, one after another after another,
[12:53] Speaker 4: and then social media capturing it their stories, those images,
[12:56] Speaker 4: those their final words, and then have to go to
[13:00] Speaker 4: work every day with that stress and trauma and fear
[13:03] Speaker 4: and having to navigate the workplace. I think it got
[13:06] Speaker 4: us to a place where more and more people were
[13:09] Speaker 4: willing to say I need help, I need help, and
[13:14] Speaker 4: that help can look like their be a coach, a
[13:19] Speaker 4: recovery program. And at the same time there's a conversation
[13:23] Speaker 4: around grinding and hustling and you're not happy just because
[13:28] Speaker 4: of achievements. Right, my clients have achieved a lot, but
[13:32] Speaker 4: they want more, And I think we're finding our way
[13:35] Speaker 4: into spaces that can provide that safety and support that
[13:39] Speaker 4: we've been longing for. And the last thing I'll say
[13:43] Speaker 4: is it is not weak to ask for help and support.
[13:47] Speaker 4: And I think we're finally getting that message through to
[13:51] Speaker 4: the culture in lots of different ways.
[13:53] Speaker 2: So when I say this, and my question to you
[13:56] Speaker 2: sharise creating a space, the importance of it and what
[14:00] Speaker 2: makes it makes it unique.
[14:03] Speaker 4: No, when we come together in community, we immediately feel
[14:10] Speaker 4: less alone. Right, A lot of times we have things
[14:14] Speaker 4: on our minds and our hearts, and when we keep
[14:17] Speaker 4: them in it can feel lonely and isolating, and there's
[14:21] Speaker 4: and sometimes we can feel ashamed. And there's a great
[14:24] Speaker 4: saying that shame cannot exist in the sunlight. So coming
[14:28] Speaker 4: into the everyday Yellow Sanctuary is like shining sunlight onto
[14:33] Speaker 4: maybe the hardest things you're going through, and suddenly you
[14:37] Speaker 4: feel seen, heard, supported. And then there's an accountability piece.
[14:42] Speaker 4: We set our intentions for the next week, what are
[14:44] Speaker 4: you going to do?
[14:45] Speaker 3: What are you committing to?
[14:46] Speaker 4: And then when we show up the following week, what
[14:49] Speaker 4: did you do, how did it go?
[14:51] Speaker 3: What were your successes?
[14:53] Speaker 4: There is some great research that shows that when you
[14:56] Speaker 4: write something down that you intend to do, you are
[14:59] Speaker 4: forty two or set more likely to do it.
[15:01] Speaker 3: When you say it out loud, fifty percent more likely.
[15:05] Speaker 4: Guess what if you have If you have a vision
[15:08] Speaker 4: and you have a plan, and then you have accountability,
[15:12] Speaker 4: your success can go up by ninety five percent.
[15:16] Speaker 3: That is the magic of the Everyday Yellow Sanctuary.
[15:19] Speaker 2: Stay with us More money Making Conversation mastic Lass coming
[15:22] Speaker 2: up next. Welcome back to Money Making Conversation mastic Lass
[15:30] Speaker 2: with me Rashaun McDonald. We know really interesting when I'm
[15:34] Speaker 2: doing my research on you and trying to make sure
[15:38] Speaker 2: I'm on point when I ask the right questions. Age
[15:41] Speaker 2: came into play, and the age is something that I
[15:44] Speaker 2: really bring up on my shows because age people use
[15:49] Speaker 2: it as an excuse to accomplish their dreams. They use
[15:52] Speaker 2: it as a stop a stop sign for opportunity. Let's
[15:57] Speaker 2: talk about age, and then the next step I that's
[16:00] Speaker 2: going to be talk about fear. Let's talk about how
[16:02] Speaker 2: you deal with age and how you get people to
[16:05] Speaker 2: push past that, even though if they might be forty
[16:07] Speaker 2: and they might be fifty, might be sixty seven. I
[16:09] Speaker 2: always tell people age doesn't matter if you have a
[16:12] Speaker 2: proper plan and you have the communication and the aspiration
[16:16] Speaker 2: to achieve it.
[16:17] Speaker 1: Talk to about age and how you deal with it
[16:20] Speaker 1: with your clients.
[16:22] Speaker 4: Yeah, this is all coming to really sharp focus for
[16:25] Speaker 4: me recently because when I was setting about to create
[16:29] Speaker 4: the Sanctuary.
[16:30] Speaker 3: I did a bunch of interviews.
[16:31] Speaker 4: So I interviewed twenty five women to ask them a
[16:34] Speaker 4: bunch of questions, and an interesting thing happened. They would say,
[16:39] Speaker 4: I've got all this work. I'm a caregiver. They're working
[16:43] Speaker 4: me too hard to have this stress. And then a
[16:45] Speaker 4: few of them said, and then you turn fifty and
[16:48] Speaker 4: there's all this other stuff.
[16:50] Speaker 3: So I started saying, say more about that, Rashan. I'll
[16:54] Speaker 3: be fifty four.
[16:55] Speaker 4: On my birthday in just about a month. And I
[16:59] Speaker 4: realized there's a convergence of you've got certain responsibilities. If
[17:06] Speaker 4: you're fortunate enough to have living parents, then you've got
[17:09] Speaker 4: elder care responsibilities. And we're also living longer and longer.
[17:15] Speaker 4: So if I live to be ninety five, I have
[17:19] Speaker 4: forty more years to do things and make an impact
[17:23] Speaker 4: in this world. So I started this business at forty eight,
[17:27] Speaker 4: and was I a little bit afraid. Yes, was I
[17:30] Speaker 4: kind of like, why did I wait so long to
[17:32] Speaker 4: do this? But I feel really self actualized now. I
[17:37] Speaker 4: couldn't have started this business earlier. I had to do
[17:40] Speaker 4: all the things before in order to be able to
[17:43] Speaker 4: hold this space for women. Most of the women who
[17:46] Speaker 4: come to me are in their mid to upper forties
[17:48] Speaker 4: or fifties.
[17:49] Speaker 3: I am at the.
[17:50] Speaker 4: Right place at the right time for all of us,
[17:53] Speaker 4: and my message is it is not too late, and
[17:56] Speaker 4: you are not too old.
[17:57] Speaker 1: Okay, cool, that was about you, Sari.
[18:00] Speaker 2: Now I want to talk about because you've talked about
[18:02] Speaker 2: Rushan six years ago and I wasn't ready, but now
[18:06] Speaker 2: I'm ready. I'm talking about that person who's listening to
[18:08] Speaker 2: this show. Might not be to be happy with the
[18:11] Speaker 2: man they with, not about be happy with the kids
[18:15] Speaker 2: they brought into this world. Might not be happy with
[18:17] Speaker 2: the house they knock on that door and they go
[18:19] Speaker 2: in every night. Definitely might not be happy with that job.
[18:23] Speaker 2: How do they cycle out of that course? And I'm
[18:27] Speaker 2: not gonna just say everything's bad. Let's just start with
[18:29] Speaker 2: the job. How do they make that decision this is
[18:32] Speaker 2: not the right job for me? And how do I
[18:35] Speaker 2: overcome the fear of change?
[18:38] Speaker 1: Yeah?
[18:40] Speaker 3: So I'm going to start with something that is simple
[18:42] Speaker 3: and accessible to everyone.
[18:45] Speaker 4: You don't have to buy my book, you don't have
[18:46] Speaker 4: to join my community. Literally, it's about asking yourself the question.
[18:53] Speaker 3: I'm a huge fan of journaling.
[18:57] Speaker 4: Ask yourself the question with regard to any of the
[19:00] Speaker 4: those things you named, relationship, the job. Write down what
[19:03] Speaker 4: is working? Write it down so you can see it.
[19:07] Speaker 4: What is not working? Write that down.
[19:10] Speaker 3: Now, this is where a lot of people get stuck.
[19:12] Speaker 1: With Sean.
[19:13] Speaker 3: We can articulate what we don't want and what we
[19:15] Speaker 3: don't like.
[19:17] Speaker 4: Then ask yourself what would good look like, what would
[19:22] Speaker 4: I be doing, how would I be feeling? What would
[19:25] Speaker 4: the dynamic at work look like if it was good?
[19:29] Speaker 4: Get that vision on paper and then ask yourself, are
[19:34] Speaker 4: there things that I can do to make this job
[19:37] Speaker 4: that job? Feedback to my boss, hire someone new, fire somebody,
[19:41] Speaker 4: whatever it is. Try all those things, and then if
[19:45] Speaker 4: it's not possible, then you start looking for the thing
[19:48] Speaker 4: that's aligned.
[19:49] Speaker 3: But it starts with the clarity.
[19:51] Speaker 4: If it's just in your head and you're complaining and
[19:53] Speaker 4: not feeling good, you don't know what.
[19:55] Speaker 3: Action to take.
[19:56] Speaker 4: But if you get it on paper what's not working
[19:58] Speaker 4: and what you want, then little by little you can
[20:01] Speaker 4: start taking steps to get to where you want to go.
[20:04] Speaker 2: Now, how do we join your online community?
[20:08] Speaker 4: Go to www dot Scheriseandwilliams dot com slash community learn
[20:14] Speaker 4: all about it, fill out an application, we'll review it,
[20:18] Speaker 4: and we'll be excited to welcome you in.
[20:20] Speaker 2: Now that application, I have a be a guest form
[20:24] Speaker 2: where I ask people for their headchat, their sharp description,
[20:29] Speaker 2: ten question, their social media. Now, not wanting to scare
[20:34] Speaker 2: people away, what is that application that you're asking them
[20:37] Speaker 2: to fill out?
[20:38] Speaker 1: When they go to serism Williams dot Com.
[20:42] Speaker 4: I'm so glad you asked, because we want to curate
[20:44] Speaker 4: something that is very intentional. So the first thing that
[20:48] Speaker 4: we're showing is our group agreements before you.
[20:50] Speaker 3: Even get to the application. Okay, what kind of behavior.
[20:53] Speaker 4: Is okay and not okay in the group to make
[20:56] Speaker 4: it a safe, warm, welcoming space. And it is a
[20:59] Speaker 4: simple opp location. What drew you to us, how did
[21:02] Speaker 4: you hear about us? What do you want to get
[21:04] Speaker 4: out of it? What do you want to contribute? And
[21:07] Speaker 4: then we capture some demographic information because we want to
[21:11] Speaker 4: know who we're serving and who's being drawn to us,
[21:15] Speaker 4: so we can really curate and experience specifically for that group.
[21:19] Speaker 2: Okay, now let's talk about that book. How do we
[21:23] Speaker 2: get that book and why did you write the book?
[21:26] Speaker 4: Technically, yeah, you can find the joy of thriving while
[21:31] Speaker 4: black every place that books are sold. My favorite is
[21:34] Speaker 4: bookshop because it supports independent booksellers. I was literally I
[21:39] Speaker 4: started writing that book in June of twenty twenty. We
[21:42] Speaker 4: already know what was happening in June of twenty twenty.
[21:46] Speaker 4: I was literally having nightmares about encounters with the police.
[21:52] Speaker 3: That's how much things that was weighing on my psyche.
[21:57] Speaker 4: I was on Instagram and I saw the hashtag black joy,
[22:01] Speaker 4: and then I saw black joy is resistance and black
[22:05] Speaker 4: joy is revolutionary, and I went down that rabbit hole.
[22:08] Speaker 4: I was already thinking about writing a book, and I
[22:11] Speaker 4: literally got a download.
[22:13] Speaker 3: We're getting all this negative news, all this violence, all
[22:16] Speaker 3: this hate. What do we need right now?
[22:18] Speaker 4: And it came to me write a book called Thriving
[22:22] Speaker 4: while Black. Turns out someone else had that title, so
[22:25] Speaker 4: I chose the Joy of Thriving while Black, and it
[22:27] Speaker 4: is all about the things that help us thrive. And
[22:31] Speaker 4: the last chapter is about how you can coach yourself,
[22:34] Speaker 4: which is exactly what I was describing, how you can
[22:37] Speaker 4: coach yourself toward a state of thriving.
[22:41] Speaker 2: Her brand, I'm talking to Scheres and Williams her brand
[22:44] Speaker 2: every day. Yellow senters around joy, ease and intentional living.
[22:48] Speaker 2: What inspired some concept and has resonated with your audience
[22:52] Speaker 2: is a question I'm asking you. Is this inspiration of
[22:56] Speaker 2: the color yellow? You said, ra sean color. You know
[22:59] Speaker 2: joy happening. Green means money to you. So somebody was
[23:03] Speaker 2: in the room, there was a brand marketing person. They
[23:05] Speaker 2: go bingo, yellow is the brand term you should use.
[23:10] Speaker 2: You did what you're supposed to do. You trademarked it.
[23:13] Speaker 2: You have controller at IP. You're on the show to
[23:16] Speaker 2: promote what you're doing. When you say, do you change
[23:20] Speaker 2: lives or you motivate people to make change?
[23:26] Speaker 4: I love that framing. I want to say I motivate people.
[23:30] Speaker 4: People change their own lives. But given the right conditions,
[23:35] Speaker 4: Think about a plant that grows, the nurturing soil and
[23:39] Speaker 4: water and sunlight. I provide all those things for my community,
[23:45] Speaker 4: and people grow and change and transform based on those
[23:49] Speaker 4: nurturing conditions.
[23:52] Speaker 2: Burnout, burnout, burnout. I'm confessed on this show that I've
[23:55] Speaker 2: burnt out. I've confessed on the show that I need
[23:58] Speaker 2: them understand what a vaction day was. I will tell
[24:03] Speaker 2: you not as a badge of honor, but I worked
[24:07] Speaker 2: two straight years and didn't take a day off because
[24:09] Speaker 2: I was fearful of taking that day off. So burnout
[24:13] Speaker 2: is a real thing, especially when technology it's available to you.
[24:17] Speaker 2: You can't run. When I was growing up, you leave
[24:20] Speaker 2: the house, the phone was at the house. Then it
[24:24] Speaker 2: was just a text. You you can ignore the texts
[24:28] Speaker 2: now phone, that phone rings. It basically has to be
[24:34] Speaker 2: responded to in some form burnout. What do you think
[24:38] Speaker 2: is the leading cause of burnout? Is a technology? Is
[24:42] Speaker 2: the lifestyle we lead? What in your world, of your
[24:47] Speaker 2: online community is selling that point of burnout to you.
[24:52] Speaker 4: I want to come back to my target audience what
[24:56] Speaker 4: you asked me about, and I'm going to focus on
[24:59] Speaker 4: people of color and women of color.
[25:01] Speaker 3: Okay, technology is a factor.
[25:03] Speaker 4: Our work culture is a factor, and we are told
[25:08] Speaker 4: by people who care about us and want us to
[25:10] Speaker 4: be successful, you have to be twice as good.
[25:13] Speaker 3: You have to work twice as hard. You have to
[25:15] Speaker 3: show up early and you have to stay late.
[25:19] Speaker 4: Many of us did that to achieve great things, and
[25:23] Speaker 4: we have mistaken high performance, which means I want to
[25:28] Speaker 4: show up and do a good job with over performance.
[25:33] Speaker 4: Over performance is I am trying to outrun unworthiness. I
[25:39] Speaker 4: can never be good enough, so I'm going to work
[25:42] Speaker 4: and work and work. And that is really the crux
[25:47] Speaker 4: of the problem. Again, good intentions to make us hard workers,
[25:53] Speaker 4: but we're now seeing that there are some other possibilities
[25:56] Speaker 4: that we need to do some unlearning.
[25:58] Speaker 2: You know, I've heard just a lot growing up as
[26:00] Speaker 2: a black person, a person of color, you gotta work
[26:03] Speaker 2: twice as hard.
[26:04] Speaker 1: You gotta be on time, you gotta work get it,
[26:07] Speaker 1: you know.
[26:07] Speaker 2: And I take I challenge that because in life is
[26:13] Speaker 2: about competition. I think it doesn't matter Michael George's black
[26:17] Speaker 2: or white, or Cobra brownt with black and white. They
[26:19] Speaker 2: work twice as hard because they wanted to be great.
[26:22] Speaker 2: It wasn't based on the color of their skin. It's
[26:24] Speaker 2: based on the matter of effort they want to be
[26:26] Speaker 2: to be successful. There are a lot of people who
[26:29] Speaker 2: match their jeans, match their leaping ability, maybe match their shooting,
[26:34] Speaker 2: but they did they match their effort. And so when
[26:37] Speaker 2: we come into the general workplace, we tend to I'm
[26:41] Speaker 2: not saying color doesn't play an issue, because I know
[26:42] Speaker 2: it does, but I'm just saying we need to shift
[26:45] Speaker 2: that dynamic and say that is how you compete. If
[26:49] Speaker 2: you want to be in front of the line or
[26:52] Speaker 2: near the top of the line, you're going to have
[26:54] Speaker 2: to show up early, You're going to have to work late,
[26:58] Speaker 2: You're going to have to work twice as hard as
[27:01] Speaker 2: your competition, because guess what, you're trying to beat your competition,
[27:04] Speaker 2: whether it's black or white. And so when I look
[27:08] Speaker 2: at that question and it's not saying I'm directing to you.
[27:10] Speaker 2: I'm just, for the first time really hearing it, and
[27:13] Speaker 2: I'm going usha your whole that's been your whole life,
[27:16] Speaker 2: working twice as hard. And it had nothing to do
[27:19] Speaker 2: with my color. It had the fact that I wanted
[27:22] Speaker 2: to beat that dude. I wanted to be the best
[27:25] Speaker 2: I could be. I wanted to make the best presentation.
[27:28] Speaker 2: I get up every day at four thirty am. Nobody's
[27:31] Speaker 2: making me get up. I'm not getting up at four
[27:33] Speaker 2: thirty am Monday through Friday because of the color of
[27:35] Speaker 2: my skin. I'm getting up because I'm trying to win,
[27:38] Speaker 2: and this is my plan of winning. When I say that,
[27:43] Speaker 2: it does it ring any bail to you? Gonna rashan.
[27:45] Speaker 1: I'm a push back on you, you know, on you there,
[27:51] Speaker 1: but I feel you.
[27:53] Speaker 3: I think there's a fine line.
[27:55] Speaker 4: I mean, that's what I was trying to indicate with
[27:57] Speaker 4: the difference between.
[28:00] Speaker 3: Performance and over performance.
[28:02] Speaker 4: Over performance is driven by this sense that it will
[28:07] Speaker 4: never be enough. I talk about burnout to lots of
[28:10] Speaker 4: different audiences. I was doing a talk on it to
[28:13] Speaker 4: a law firm and people were like, if I take
[28:17] Speaker 4: that day off, I'm gonna miss I'm not gonna get
[28:20] Speaker 4: that good assignment.
[28:22] Speaker 3: But the other side is if you never take a
[28:25] Speaker 3: day off and you're burnt out, you're not gonna get
[28:28] Speaker 3: the good assignment.
[28:29] Speaker 4: And if you do, you may not do well at
[28:31] Speaker 4: it because you're so exhausted.
[28:34] Speaker 3: So everyone has to figure it out for themselves.
[28:37] Speaker 4: What is good enough to be competitive, which is important
[28:41] Speaker 4: to some people, but what is too much that then
[28:45] Speaker 4: you're sick and unwell and having autoimmune issues and insomnia.
[28:51] Speaker 3: And all the other things that can come with burnout.
[28:55] Speaker 1: Did you really push back at me? I don't think.
[28:57] Speaker 1: I think you kind of like slid by me. I
[29:00] Speaker 1: don't think you've read it.
[29:01] Speaker 2: I I'm just gonna let you know that wasn't a
[29:05] Speaker 2: hard pushback.
[29:06] Speaker 1: I didn't even I didn't even like move. I kind
[29:08] Speaker 1: of like, okay, you could have breathed by me.
[29:11] Speaker 2: But we're on the same page because the bottom line
[29:13] Speaker 2: is that hard work does lead to some traumatic issues
[29:17] Speaker 2: if you don't know how to balance it. And that's
[29:19] Speaker 2: what this conversation is sometimes. But what I also want
[29:23] Speaker 2: to tell my listeners and also anybody who I interview,
[29:26] Speaker 2: is I try to have an honest conversation about my perception.
[29:28] Speaker 2: So if it differs from yours, it's not a conflict.
[29:31] Speaker 2: We're having a conversation.
[29:34] Speaker 3: And I have one more thing.
[29:35] Speaker 1: Okay, cool, I'm with you. I'm with you.
[29:37] Speaker 4: Some folks, even when they're having a good time on vacation,
[29:43] Speaker 4: resting and with their loved ones, feel guilty about it.
[29:47] Speaker 3: This is what we're talking about.
[29:49] Speaker 4: Being wherever you are, doing your best and being able
[29:53] Speaker 4: to enjoy your life and your time and feel like
[29:56] Speaker 4: a worthy human being when you're not working.
[30:00] Speaker 3: Really, really, really hard. And that's a well rounded, meaningful life.
[30:06] Speaker 3: People don't.
[30:07] Speaker 4: People aren't on their deathbed saying I wish I had
[30:10] Speaker 4: worked more hours every day.
[30:13] Speaker 1: Wow, I know it is not me. I work enough hours.
[30:17] Speaker 2: Charis ain't closing, And I want to talk about your
[30:19] Speaker 2: dreaming color vision and framework and give me some detail
[30:23] Speaker 2: on that. We've talked about your book, we talked about
[30:26] Speaker 2: your online community. So let's give a give me a
[30:29] Speaker 2: good chance of what dreaming color visioning framework is.
[30:33] Speaker 4: Yeah, so that goes back to something I touched on before.
[30:37] Speaker 4: Most folks have an easier time articulating what is wrong
[30:42] Speaker 4: in their lives or complaining, and we can get stuck there.
[30:47] Speaker 3: That doesn't move us forward.
[30:49] Speaker 4: Doctor Michael Beckwith has this beautiful quote that I love,
[30:53] Speaker 4: and it says pain pushes until the vision pulls.
[30:59] Speaker 3: So we want to get clear on what does a.
[31:02] Speaker 4: Rich and meaningful life look like in every area that
[31:05] Speaker 4: relates to well being. So is it career yes, is
[31:08] Speaker 4: it money yes, but also relationships, self care, fun, joy, spirituality,
[31:16] Speaker 4: our physical environment. So the dream and Color framework gets
[31:20] Speaker 4: people to articulate what a good life looks like in
[31:25] Speaker 4: all of those categories. Weave it together into a vision statement,
[31:30] Speaker 4: and then the work from then on out is to
[31:34] Speaker 4: plan your days, your hours, your weeks, your months so
[31:37] Speaker 4: that you are taking intentional action toward making your vision
[31:42] Speaker 4: a reality.
[31:43] Speaker 1: Her reality is every day yellow.
[31:46] Speaker 2: It's the same to worry for women of color to
[31:49] Speaker 2: get the reclaim there, their joy, their hope, their life framework.
[31:54] Speaker 2: But more importantly, she has an online community that's growing
[31:58] Speaker 2: series and way if you want to find out about
[32:02] Speaker 2: it and submit your information be part of this.
[32:05] Speaker 1: Thriving or use the word thriving community.
[32:09] Speaker 2: But more importantly, thank you for coming on Money Making
[32:11] Speaker 2: Conversations Masterclass.
[32:13] Speaker 3: Thank you so much for having me.
[32:14] Speaker 2: This has been Money Making Conversations Masterclass with me Rashaun McDonald.
[32:19] Speaker 1: Thanks to our guests and our audience.
[32:21] Speaker 2: Visit Moneymakingconversations dot com to listen or register to be
[32:26] Speaker 2: a guest on my show.
[32:27] Speaker 1: Keep leading with your gifts, keep winning,

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