# Financial Tips: He created tools for financial success, estate planning, and long-term wealth building.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 11 Nov 2025, 38 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/2de046f2-0a17-4215-a850-b38e00e064ce/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Joaquin Wallace. 🎯 Purpose of the Interview To explore Dr. Wallace’s groundbreaking work in financial literacy, particularly his concept of the “financial genetic code”, and to promote his book Generational Wealth Begins with Generational Knowledge. The interview aims to empower marginalized communities with tools for financial healing, literacy, and long-term wealth building. 🗝️ Key Takeaways 1. Background & Recognition • Dr. Wallace is a recipient of the Wells Fargo Living History Makers Award. • Featured in the Contemporary Black Biography series. • Former college basketball coach and educator with a strong focus on discipline and mentorship. 2. Seven-Stage Generational Wealth Model Outlined in his book, the model includes: • Internal/External Ecosystem – influences from family, community, and environment. • Financial Genetic Code – inherited financial narratives and behaviors. • Financial Healing – reprogramming harmful financial habits. • Financial Edification – literacy and inclusion. • Financial Well-being – stability and health. • Generational Knowledge – estate planning, insurance, long-term care. • Generational Wealth – successful transfer of assets. “Without financial well-being, there is no generational wealth.” 3. Financial Genetic Code • A trademarked concept by Dr. Wallace. • Unlike DNA, it can be rewritten through education and therapy. • Influenced by early experiences, family habits, and community norms. • Examples include “scar tissue narratives” (trauma from past financial events). 4. Credit & Financial Literacy • Credit score is critical but misunderstood. • Utilization rate should be under 30%. • Payment history and inquiries significantly affect scores. • Many people are unaware of the difference between consumer scores and business scores. 5. Barriers to Financial Growth • Lack of trust in financial systems due to past trauma. • Misinformation passed down from family and community. • Zip codes and overleveraging can impact loan approvals. • Financial professionals may unknowingly transfer their own biases to clients. 6. Role of Financial Professionals Dr. Wallace identifies five key roles: • Financial Educator • Financial Counselor • Financial Therapist • Financial Advisor • Financial Planner He emphasizes matching individuals with the right professional based on their needs and emotional readiness. 7. Book Insights • Generational Wealth Begins with Generational Knowledge is an Amazon bestseller. • Includes self-assessments after each chapter. • Designed for both professionals and everyday readers. • Encourages readers to identify their financial stage and take actionable steps. 💬 Notable Quotes • “You are your credit score.” • “Inherited financial narratives create encoded financial behaviors.” • “Any answer sounds correct if you don’t ask the right question.” • “Consistency creates consistent outcomes.” • “Financial literacy is not the end-all—it’s just one piece of the puzzle.” • “We do what we know. If we don’t know, we just continue to do.” 📌 Final Thoughts Dr. Joaquin Wallace offers a transformative framework for understanding and improving financial behavior, especially in underserved communities. His concept of the financial genetic code bridges psychology, education, and economics, making financial wellness more accessible and actionable. #SHMS #STRAW #BEST Money…

## Transcript

[0:00] Speaker 1: Welcome to my show.
[0:01] Speaker 2: I'm Rashon McDonald, a host of Money Making Conversations Masterclass,
[0:04] Speaker 2: where we encourage people to stop reading other people's success
[0:07] Speaker 2: stories and start planning your own. Now, you don't want
[0:10] Speaker 2: to miss an episode, so please take a moment right
[0:12] Speaker 2: now to follow or subscribe to Money Making Conversations Masterclass.
[0:16] Speaker 1: It's free.
[0:17] Speaker 2: You can follow me on iHeartRadio, app, Spotify, Apple Podcasts,
[0:21] Speaker 2: or wherever you listen to your podcast. New money Making
[0:24] Speaker 2: Conversations Masterclass episodes drop daily. I want to keep you
[0:28] Speaker 2: on alert because my guests provide tips on how you
[0:30] Speaker 2: can uplift your community, improve your financial planning, motivation, or
[0:34] Speaker 2: advice on how to be a successful entrepreneur. Now, let's
[0:38] Speaker 2: get this podcast started. My guess is honored with the
[0:40] Speaker 2: Wells Fog Living History Makers Award. Doctor Wallace is also
[0:44] Speaker 2: recognized in the Contemporary Black Biography series, which it documents
[0:49] Speaker 2: the lives of African Americans who are reshaping economic, cultural,
[0:54] Speaker 2: and social narratives. Please welcome to Money Making Conversation Master Class,
[0:58] Speaker 2: doctor Jaquim Wallace.
[1:00] Speaker 1: How you doing, sir, I'm doing great. Thanks for having
[1:03] Speaker 1: me on. I gota acknowledge it.
[1:05] Speaker 2: He's a divine nine mere powerful brother lived his whole
[1:08] Speaker 2: life on the West because I.
[1:09] Speaker 1: Don't know why he ain't moved travel. I'm down there Atlanta,
[1:13] Speaker 1: I've been.
[1:13] Speaker 2: I've been in New York, I've been in Chicago, I've
[1:16] Speaker 2: been in the last LA and born in Houston. But
[1:21] Speaker 2: you're still out there. Now, what's going on? Cap averaside?
[1:24] Speaker 1: West Coast?
[1:24] Speaker 3: You just hold it down the fort over the West Coast. Listen,
[1:27] Speaker 3: I'm trying to hold down the fort. But listen, I've
[1:29] Speaker 3: been off. I've been out the country several times though,
[1:31] Speaker 3: So you know, you can't limit you can't limitate me
[1:34] Speaker 3: like that.
[1:34] Speaker 1: You know what I'm saying. Don't try to hold me in.
[1:37] Speaker 4: Tell me I love it, you know, because in the
[1:40] Speaker 4: world we live in experiences is the key doctor Wallace
[1:45] Speaker 4: and I know in our community, and that's what his
[1:47] Speaker 4: interview is about.
[1:49] Speaker 2: You know, it's like probably about six percent of my
[1:51] Speaker 2: autist African American twenty percent is white and west breaks
[1:55] Speaker 2: down in Asia and Latino. But as an African American,
[1:58] Speaker 2: there's so many of us who want to achieve success
[2:02] Speaker 2: but can't achieve it.
[2:04] Speaker 1: Why is that? Well, I think it's a combination of
[2:07] Speaker 1: a couple of things.
[2:08] Speaker 3: What helped me was I have an athletic background, so
[2:12] Speaker 3: I played sports in college. I coach college basketball as
[2:15] Speaker 3: well as a head coach.
[2:17] Speaker 1: So I understand discipline.
[2:18] Speaker 3: You know, one of the things that we have a
[2:20] Speaker 3: hard time with is discipline, discipline to do something. And
[2:23] Speaker 3: oftentimes we have unrealistic expectations we place on ourselves as well,
[2:28] Speaker 3: so if we're not able to achieve those, we quickly quit.
[2:31] Speaker 1: We don't see things through.
[2:34] Speaker 3: So it's important you know that you give yourself, provide
[2:37] Speaker 3: yourself some realistic expectations. But most importantly, I do believe
[2:41] Speaker 3: that you have to find those individuals that you resonate with,
[2:45] Speaker 3: that you can touch, that you can actually communicate with
[2:48] Speaker 3: and talk to on the phone, that you can identify with,
[2:52] Speaker 3: that looks like you, talk like you, talk like you,
[2:54] Speaker 3: act like you, but at the same time can carry
[2:57] Speaker 3: themselves in a professional manner. I feel when you when
[3:01] Speaker 3: you're able to do that, especially for marginalized communities, people
[3:04] Speaker 3: look like you and I, it makes a huge difference.
[3:07] Speaker 3: If you're able to say, hey, you know, this is
[3:09] Speaker 3: a person that I recognize with, but then when I
[3:11] Speaker 3: speak to them, they make me feel they don't you know.
[3:14] Speaker 3: They make me feel comfortable in my own skin. But
[3:16] Speaker 3: most importantly, they encourage me at the same time.
[3:20] Speaker 2: And that encouragement is important, especially when if it comes
[3:23] Speaker 2: to a young age, because that's what we can be
[3:26] Speaker 2: shut down. Now, you're a motivator, you articulate your coach.
[3:30] Speaker 2: So you're a builder and a leader of young men
[3:33] Speaker 2: to men, talk about that journey and the important role
[3:37] Speaker 2: that you play and also a role that I can
[3:39] Speaker 2: play and making young men to be better prepared.
[3:44] Speaker 1: You know, that's a great question.
[3:45] Speaker 3: So I always say, I'm gonna go back to the
[3:46] Speaker 3: educational aspect of it all. You know, it's three levels
[3:49] Speaker 3: of education. I think that we have responsibility for Your
[3:53] Speaker 3: first level is your bachelor's degree, and that degree is
[3:57] Speaker 3: for your parents. Your second level, that's your master's degree,
[4:01] Speaker 3: and that degree is for you because you decide to say, hey, listen,
[4:04] Speaker 3: I enjoyed my bachelor's degree, but I found something I'm
[4:07] Speaker 3: really passionate about, so I'm now pursue my master's degree.
[4:11] Speaker 3: But when you get to the terminal degree, the PhDs,
[4:14] Speaker 3: the doctorals, the jds, the the mds, things that nature
[4:20] Speaker 3: your job. At that point, I firmly believe is to
[4:23] Speaker 3: change generations. You know, it's my opportunity now to say, listen,
[4:27] Speaker 3: I'm transferring knowledge. I'm transferring information because you as you know,
[4:32] Speaker 3: within the African American community itself, it's only four I
[4:35] Speaker 3: think it's four point two percent of all PhDs who
[4:38] Speaker 3: are African American men, and so oftentimes and not we
[4:43] Speaker 3: don't believe that that's something that we can aspire to.
[4:46] Speaker 3: And the ones that do have those degrees in some
[4:49] Speaker 3: cases may not relate to the common person. So you
[4:52] Speaker 3: have to make sure that you're able to relate to
[4:54] Speaker 3: the common person as well. I always say I don't
[4:57] Speaker 3: wear my degree or my sleeves unless you add ask
[5:00] Speaker 3: me or you reference me as doctor Wallace. It's something
[5:03] Speaker 3: that I don't really talk about and kind of you know,
[5:05] Speaker 3: put before myself.
[5:07] Speaker 1: Now, education is key, but money is the winner.
[5:10] Speaker 2: Now, when you talk about why financial healing is essential
[5:14] Speaker 2: before financial growth can occur, well, you say financial healing,
[5:18] Speaker 2: what are you referencing?
[5:20] Speaker 3: Well in my book that I have this generational wealth
[5:24] Speaker 3: begins with generational knowledge. You know, I firmly believe that
[5:27] Speaker 3: within my seventh stage generational wealth model, we often don't
[5:31] Speaker 3: look at our internal external ecosystem, and so we have right,
[5:35] Speaker 3: So we have these internal inherited financial narratives and encoded
[5:39] Speaker 3: financial behaviors, which creates your financial genetic code. Your financial
[5:43] Speaker 3: genetic code is something that you can reshape that code itself,
[5:47] Speaker 3: but for the most part, we need healing and if
[5:50] Speaker 3: we don't have the healing, when we don't have the healing,
[5:52] Speaker 3: becomes a challenge to actually get to stage five and
[5:55] Speaker 3: model my model, which is financial well being, but most
[5:58] Speaker 3: importantly to move forward stage four, which is financial edification,
[6:02] Speaker 3: which is literacy and inclusion. So I firmly believe that
[6:06] Speaker 3: we have to first acknowledge that we do carry inherited
[6:09] Speaker 3: financial narratives, which creates our encoded financial behaviors. So you
[6:13] Speaker 3: have the inherited financial narrative which is the why, and
[6:16] Speaker 3: encoded financial behaviors. It's the action which creates your financial
[6:20] Speaker 3: genetic code. And everyone has a unique financial genetic code
[6:24] Speaker 3: that first they have to recognize that they even have.
[6:27] Speaker 2: Now let mention because when I start thinking about my
[6:29] Speaker 2: genetic code or I look at my score, you know,
[6:34] Speaker 2: I try to keep my score above seven hundred because
[6:37] Speaker 2: at least that allows people to acknowledge that I am
[6:40] Speaker 2: very good credit worthy status. Now in the financial world,
[6:45] Speaker 2: is that score as important? What are the things in
[6:48] Speaker 2: the financial world I just mentioned the score that will
[6:52] Speaker 2: enable a person to consistently be able to compete in
[6:57] Speaker 2: the financial space. Well, I'm going to talk about buying
[6:59] Speaker 2: a car, I'm talking about buying a home. I'm talking
[7:01] Speaker 2: about living the life, start getting the right apartment. That's
[7:04] Speaker 2: the financial space I'm talking about.
[7:06] Speaker 3: Yeah, Well, first and foremost, you have to have a
[7:08] Speaker 3: very competitive credit score. I mean, it is what it
[7:12] Speaker 3: is because you are your credit score, right. So when
[7:15] Speaker 3: people see your credit score, they have an assumption, and
[7:18] Speaker 3: we know what they say about assumption, but they do
[7:21] Speaker 3: have a picture, a snapshot of who you are.
[7:23] Speaker 1: What they see.
[7:24] Speaker 3: Now that may not be who you are, but those
[7:27] Speaker 3: may be decisions, irrational decisions that you've made throughout your lives. Because,
[7:32] Speaker 3: let's face it, many of this information we don't know.
[7:35] Speaker 3: We don't understand the power of credit. We don't understand
[7:37] Speaker 3: how mispayments can affect your credit reports, so to speak.
[7:41] Speaker 3: So with that being said, again, it goes back to
[7:44] Speaker 3: when I talk about in terms of my book, it
[7:47] Speaker 3: talks about you inherited financial narratives, those are things that
[7:50] Speaker 3: we just don't recognize that we carry because many of
[7:54] Speaker 3: our first financial fiduciaries were our parents, cousins, uncles, friends, family, neighbors,
[8:01] Speaker 3: so to speak, and they provided us information or education
[8:06] Speaker 3: in regards to money, unsolicited information and oftentimes and not
[8:11] Speaker 3: without our permission, and we carry that on for years
[8:14] Speaker 3: and for generations. So when you're looking at credit or
[8:18] Speaker 3: things of that nature, which is stage four of my model,
[8:20] Speaker 3: which is financial edification, financial literacy, and financial inclusion, oftentimes
[8:25] Speaker 3: and not we're not prepared to participate because we just
[8:29] Speaker 3: don't know exactly what to do and the ramifications if
[8:32] Speaker 3: we're not able to do it in the correct manner.
[8:35] Speaker 2: Now, it's important that people understand what's going on here.
[8:38] Speaker 2: There's a path to success and it doesn't start in
[8:41] Speaker 2: one day. In other words, you can't get good credit overnight.
[8:45] Speaker 2: You see those commercials, ooh, my credit is growing with
[8:48] Speaker 2: up forty points. Well you probably it was at such
[8:51] Speaker 2: a low state with your credit score, it would go
[8:54] Speaker 2: up that quick when you start getting into the seven
[8:57] Speaker 2: hundred and eight hundreds, you and our like to say,
[9:00] Speaker 2: a gold medal country right up there.
[9:03] Speaker 1: But again, like you just said, sometimes my.
[9:06] Speaker 2: Score will go down, doctor Wallace, and they'll say something like, well,
[9:10] Speaker 2: you're not spending enough, or your are your credit your account,
[9:14] Speaker 2: you need to spend more on your account, or you
[9:16] Speaker 2: close the account. That's what you're talking about is the
[9:19] Speaker 2: confusing part. You ain't even understand how you can keep
[9:22] Speaker 2: your score up. Sometimes it'll go down and you think
[9:24] Speaker 2: you're doing all the right things correct.
[9:26] Speaker 3: Yeah, absolutely, And there's two ways you want to look
[9:29] Speaker 3: at in terms of credit itself.
[9:31] Speaker 1: You have the.
[9:33] Speaker 3: Credit that is when when they run your credit report,
[9:36] Speaker 3: which is not which is not the like mortgages and
[9:41] Speaker 3: things of that nature, which is doesn't hit your account.
[9:44] Speaker 3: So you have those credit applications, credit apps so to speak,
[9:49] Speaker 3: that you can look at, what is it credit assessing
[9:52] Speaker 3: me experience all those that are not the ones that
[9:57] Speaker 3: actually businesses actually use, and so it's always going to
[10:00] Speaker 3: be a difference in terms of score as well too.
[10:03] Speaker 3: So when I used to work with a lot of
[10:04] Speaker 3: my clients, they will say, well, you know, I was
[10:06] Speaker 3: trying to apply for this card, this car, a loan
[10:08] Speaker 3: so to speak. My credit was six forty fives, but
[10:12] Speaker 3: on experience on my consumer app it was seven hundred,
[10:15] Speaker 3: and I would say, well, it's a big difference because
[10:18] Speaker 3: they do more of a a more in depth look
[10:21] Speaker 3: at your credits, so to speak. You have consumer which
[10:24] Speaker 3: is totally different. But the biggest thing that you want
[10:26] Speaker 3: to do in regards to credit is to make sure
[10:28] Speaker 3: that you're at thirty percent. You have thirty percent in
[10:31] Speaker 3: terms of utilization rate. That's important. So again, as you
[10:35] Speaker 3: mentioned earlier, oftentimes and now, well let's see.
[10:38] Speaker 2: You're a professional. I'm just a regular, everyday dude. Now
[10:41] Speaker 2: I say thirty percent of a utilization rate. Now help
[10:44] Speaker 2: a common thinking guy like me and my listeners. What
[10:48] Speaker 2: does that mean? Thirty percent utilization rate?
[10:53] Speaker 1: So, so look at it this way.
[10:54] Speaker 3: If you have a credit card of one thousand dollars,
[10:56] Speaker 3: that's your life. You want to be somewhere in the
[10:59] Speaker 3: neighborhood of three hundred dollars in below in regards to
[11:02] Speaker 3: utilization rate. But if you look at your entire portfolio,
[11:05] Speaker 3: that's what the entire portfolio looks like. So if you
[11:08] Speaker 3: have a forty thousand dollars portfolio in terms of credit,
[11:11] Speaker 3: you need to be a thirty percent of that because
[11:12] Speaker 3: that's pretty much driving your credit report. That and thirty
[11:16] Speaker 3: five percent is your your length of time you've had
[11:20] Speaker 3: your credit, your payments being on time, and things of
[11:22] Speaker 3: that nature. All of those things do really affect what
[11:26] Speaker 3: you have in terms of your credit. So sixty five
[11:28] Speaker 3: percent is between making timely payments right, thirty five percent
[11:32] Speaker 3: and thirty percent of utilization utilization rate, and that's where
[11:36] Speaker 3: we kind of missed the boat in regards to payment. Now,
[11:39] Speaker 3: there's ways to get around it is hacked, so to speak,
[11:42] Speaker 3: but the bottom line is that you want to make
[11:44] Speaker 3: sure that you're paying timely. That's important, paying timely and
[11:50] Speaker 3: making sure that your credit utilization rate is under thirty
[11:53] Speaker 3: percent and reducing the amount of inquiries on your credit
[11:58] Speaker 3: report because those those can last two years on your
[12:01] Speaker 3: credit report as well, and it can impact you immediately. Now,
[12:05] Speaker 3: if you do get the credit card itself, then it
[12:08] Speaker 3: will eventually increase your credit score. But let's say hypothetically
[12:11] Speaker 3: that you do not get approved for that credit card, Well,
[12:14] Speaker 3: now you're taking a hit as well for one and
[12:18] Speaker 3: it's going to be on We don't know the length
[12:19] Speaker 3: of time and so on, but we know it's going
[12:21] Speaker 3: to make a direct impact on your credit report immediately
[12:24] Speaker 3: as soon as you that you actually apply for that
[12:27] Speaker 3: particularoids of a credit card, and or I don loan.
[12:31] Speaker 2: Now, doctor talk to doctor will KEM Wallace. He's been
[12:34] Speaker 2: honored with the Wells Fogo Living History Makers Award. He's
[12:38] Speaker 2: also been recognized in the Contemporary Black Biography series with
[12:41] Speaker 2: documents the lives of African Americans who are reshaping economic,
[12:45] Speaker 2: cultural and social narratives.
[12:47] Speaker 1: Dr Wallace, I'm a black man. I got money in
[12:51] Speaker 1: the bank. I gotta I like to believe in an
[12:54] Speaker 1: excellent score. I pay stuff on time.
[12:55] Speaker 2: In fact, I do the trick of always a lot,
[12:59] Speaker 2: my automatic payment, the minimum being paid. That way, I
[13:02] Speaker 2: won't miss any I'm never late. But I gotta tell
[13:05] Speaker 2: you sometimes I get I feel I'm being rejected because
[13:09] Speaker 2: of the color of my skin. Is that a false statement?
[13:13] Speaker 2: Or I'm just I'm just selling myself short? Or to
[13:17] Speaker 2: say that because my wife she gets mad. She was sure,
[13:20] Speaker 2: I don't know. We got money in the bank. We
[13:21] Speaker 2: got all this, why each other? Is we need more?
[13:24] Speaker 1: Why do I feel that way? Dr Wallace?
[13:27] Speaker 3: Well, I mean, I'm not gonna say that's not true.
[13:29] Speaker 3: We don't know that there's really.
[13:32] Speaker 1: No rick.
[13:34] Speaker 2: Money make it cover the massaclint feel that way that
[13:37] Speaker 2: can't have zip codes can play a factor in that
[13:40] Speaker 2: as well. Okay, cool, that's good, Okay my audience, Like
[13:44] Speaker 2: you said, zip co, what can pay play a factor
[13:47] Speaker 2: in those rejections? Because I feel like I hit all the marks,
[13:52] Speaker 2: money in the bank, been at the bank a long time,
[13:54] Speaker 2: ten years, credit score over eight hundred, and then when
[13:58] Speaker 2: I try to get along, then they want to equity
[14:01] Speaker 2: or what you're gonna put up against that loan. I'm
[14:03] Speaker 2: going like, we're in the game, doctor Wallace. Does all
[14:08] Speaker 2: this hard work, and I just can't get a loan
[14:11] Speaker 2: based on my hard work.
[14:13] Speaker 1: Why is it I always feel I got to put
[14:15] Speaker 1: something up for you to hold so I can get
[14:18] Speaker 1: some money.
[14:19] Speaker 3: Well, sometimes you have to collaborize some things as well, right,
[14:24] Speaker 3: So it might be it may be zip codes. Maybe
[14:27] Speaker 3: you may be over leveraged. I mean that may be
[14:29] Speaker 3: something as well too. I mean, if you're doing everything correct,
[14:32] Speaker 3: like you said, you're making your payments in a timely manner,
[14:35] Speaker 3: that may be the case that part. I don't know why,
[14:38] Speaker 3: but there is some history difference, but there is some
[14:42] Speaker 3: history that does suggest that does happen, in particular with
[14:47] Speaker 3: the zip codes, kind of like Redlining's the same thing.
[14:49] Speaker 3: So zip codes can play a part possibly in you
[14:53] Speaker 3: being rejected, and you may be overleveraged as well too.
[14:57] Speaker 3: But that's something that that's some of the metrics that
[15:00] Speaker 3: they that those financial institutions use.
[15:03] Speaker 1: That's something I'm not really too aware of. But I've
[15:06] Speaker 1: heard of that before, because.
[15:07] Speaker 2: Just on my shorter day, that was the first time
[15:09] Speaker 2: I heard about there's a business score and there's a
[15:13] Speaker 2: consumer score, and so I didn't even I'd never heard
[15:17] Speaker 2: that before in my life. So what exactly is your
[15:20] Speaker 2: role in the financial literacy community, Dr Wallace, That's.
[15:24] Speaker 3: A great question. So again, as I stated earlier, I
[15:27] Speaker 3: created a book. I wrote a book, Generational Wealth Begins
[15:30] Speaker 3: with Generational Knowledge, as an Amazon bestseller with.
[15:33] Speaker 1: That, why did you do that book?
[15:34] Speaker 2: First of all, we're going to take our time on
[15:36] Speaker 2: this book. Why did you feel the need to do
[15:38] Speaker 2: this book? You articulate, you're smart. I'm sure you do
[15:41] Speaker 2: a lot of speaking engagements. Was it frustration or people
[15:45] Speaker 2: just didn't understand how to be successful?
[15:48] Speaker 1: Well, I wrote the book.
[15:49] Speaker 3: It was a self inventory of myself for what because
[15:54] Speaker 3: you know, although I was in the business. Again, as
[15:57] Speaker 3: I mentioned earlier, you know we have these this relationship
[16:01] Speaker 3: with money and we don't know why we have it.
[16:04] Speaker 3: And so based upon that, I created a model which
[16:08] Speaker 3: is the seventh stage generational wealth Model. Stage one of
[16:12] Speaker 3: the model is our internal and external ecosystem walls in
[16:15] Speaker 3: and walls out, which creates our inherited financial narrators and
[16:19] Speaker 3: encoded financial behaviors. Stage two is our financial genetic code,
[16:23] Speaker 3: what focuses on financial trauma and anxiety, which is a
[16:26] Speaker 3: byproduct of stage one. Stage three is financial healing, reprogramming
[16:32] Speaker 3: our financial genetic code stages two and one. Stage four
[16:36] Speaker 3: is financial edification, which focuses on financial literacy and inclusion.
[16:41] Speaker 3: Stage five is financial well being. Financial health is financial wealth.
[16:45] Speaker 3: This is where our soft landing is. Stage six is
[16:48] Speaker 3: generational knowledge. This is where we create our financial footprints
[16:52] Speaker 3: to reach stage seven. The model is broken into three stages.
[16:55] Speaker 3: Stages one and two is the past, Three and four
[16:58] Speaker 3: is the present, five, six and seven is the future. However,
[17:02] Speaker 3: it's where you're at at that moment, where your feet
[17:04] Speaker 3: are at at that particular time. You may be in
[17:07] Speaker 3: financial wellbeing, but things can happen that can take you
[17:10] Speaker 3: back to stages one and two. Because again many of
[17:13] Speaker 3: these traumas and anxieties that we're inherited that we have
[17:17] Speaker 3: is unbeknownst to us. So a lot of our decisions
[17:20] Speaker 3: that we make in terms of credit and things of
[17:22] Speaker 3: that nature, we just don't know. But a lot of
[17:24] Speaker 3: it is based upon what we've seen in our home,
[17:26] Speaker 3: which are called walls and walls out. So I felt
[17:29] Speaker 3: it was very important for us to first identify these
[17:33] Speaker 3: inherited financial narratives for us to move forward because in
[17:36] Speaker 3: our community, especially in marginalized communities, we just don't know.
[17:41] Speaker 3: We don't know why we make these decisions. And remember,
[17:43] Speaker 3: our inherited financial narratives and in coded financial behaviors have
[17:47] Speaker 3: been given to us without our prescription.
[17:50] Speaker 1: But it's been decades and decades and decades, so we
[17:53] Speaker 1: may have learned. We learn how to deal with money
[17:57] Speaker 1: or not how to deal with money. Right.
[17:59] Speaker 3: It's based upon on our intern external ecosystem, which is
[18:02] Speaker 3: extremely important because each of us has our own unique
[18:05] Speaker 3: financial genetic code, which is important because when you're talking
[18:09] Speaker 3: about marriage or partnership with an individual, each of us
[18:13] Speaker 3: have a unique financial genetic code for one, which we
[18:17] Speaker 3: know that we don't know the exact number, but we
[18:20] Speaker 3: do know that money can ruin marriages and friendships simply
[18:24] Speaker 3: because of our financial genetic code. So it's important. It
[18:28] Speaker 3: was important for me to first identify that because many
[18:31] Speaker 3: of the clients, as I was working with, thousandaires, billionaires, billionaires,
[18:35] Speaker 3: one hundred years no airs, a lot of them basically
[18:39] Speaker 3: were dealing with a lot of inherited financial narratives that
[18:42] Speaker 3: they didn't know that they were dealing with. Therefore, they
[18:46] Speaker 3: had analysis by paralysis, not being able to move forward
[18:49] Speaker 3: and take advantage of the vehicles that were out there
[18:51] Speaker 3: to get to stage five, which was financial wellbeing.
[18:55] Speaker 1: Please don't go anywhere.
[18:56] Speaker 2: We'd be right back with more money Making Conversations Masterclass.
[19:00] Speaker 2: No need for you to do me a favor right
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[19:22] Speaker 2: back to Money Making Conversations Masterclass hosted by me Rashaun McDonald.
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[19:36] Speaker 2: and Instagram one seven stages.
[19:39] Speaker 3: Well, because when you look at the model itself, it's
[19:42] Speaker 3: just broken down in seven stages. So again, Stage one
[19:45] Speaker 3: is internal external ecosystem. Stage two is your financial genetic code,
[19:49] Speaker 3: which is the past. Stage three is financial healing, which
[19:52] Speaker 3: now we have to reprogram stages two and one. Stage
[19:55] Speaker 3: four is financial edification, literacy and inclusion. Stage five is
[19:59] Speaker 3: financial wellbeing soft landing financial health. Stage six is generational knowledge,
[20:03] Speaker 3: which is important because I'll get to this, which is
[20:06] Speaker 3: important because ten just think of yourself as first generation.
[20:10] Speaker 3: Ten percent of the moneies that you've amassed over time
[20:13] Speaker 3: will be left for your grandchildren. Based on the numbers,
[20:16] Speaker 3: thirty percent will be left for your your immediate children. Well,
[20:20] Speaker 3: why is that because of generational knowledge? We put so
[20:23] Speaker 3: much focus on generational wealth, but we put less folks
[20:26] Speaker 3: on generational knowledge. It should be life insurance, which should
[20:29] Speaker 3: be a state planning, which would be long term care.
[20:31] Speaker 3: All of the things that we need to successfully transfer
[20:35] Speaker 3: our assets we just don't do. And in particular within
[20:37] Speaker 3: the African American community, we have a low rate of
[20:40] Speaker 3: a state plan and things of that nature, insurance, long
[20:43] Speaker 3: term care and things of that nature. So oftentimes not
[20:45] Speaker 3: we're not able to transfer our assets, and we see
[20:47] Speaker 3: it a lot with a lot of our celebrities that
[20:49] Speaker 3: passed away. We didn't have things in place. So although
[20:53] Speaker 3: they had the assets, the knowledge wasn't there. The success
[20:57] Speaker 3: we transfer. So that's why I firm that's my argument
[20:59] Speaker 3: is that we're focusing on the wrong thing. We need
[21:02] Speaker 3: to focus on more of a holistic approach. Therefore we
[21:05] Speaker 3: can actually get to generational wealth. But for you and I,
[21:09] Speaker 3: we are trying to get to financial well being because
[21:12] Speaker 3: without without financial well being, there is no generational wealth, right.
[21:15] Speaker 1: When you really look at it, right, right.
[21:16] Speaker 2: So that's important, right, Because you mentioned financial genetic code,
[21:21] Speaker 2: which is switch stage two. I believe correct stage two. Yeah,
[21:25] Speaker 2: and uh, what exactly is that is in your book?
[21:29] Speaker 2: And I want to drive people to read your book
[21:32] Speaker 2: and gain all this knowledge.
[21:33] Speaker 1: But why does why is that so important?
[21:36] Speaker 2: Because when you say the word genetic code, it feels
[21:39] Speaker 2: like there's something that's inherited and not learned.
[21:43] Speaker 1: Talk to us about that. Absolutely, I'm glad you asked
[21:45] Speaker 1: that question.
[21:46] Speaker 3: So I trademarked the phrase financial genetic code simply because
[21:50] Speaker 3: I firmly believe that that's language that hasn't been used before.
[21:55] Speaker 3: And the code is something that you can rewrite versus
[21:58] Speaker 3: DNA that you can't. So you can rewrite the code
[22:01] Speaker 3: and inherited financial narratives as you mentioned, that's your why,
[22:05] Speaker 3: and then the action is in code of financial behaviors.
[22:08] Speaker 3: In my book, I tabled twenty essentially inherited financial narratives,
[22:13] Speaker 3: but there are more than that. But for instance, you
[22:16] Speaker 3: have the scar tissue narrative where scar tention narratives basically
[22:19] Speaker 3: suggests that something may have happened financially during your lifetime
[22:23] Speaker 3: that you've seen or witnessed. Therefore you are now not
[22:27] Speaker 3: apt to trust the system, so to speak. And so
[22:30] Speaker 3: if you're not able to trust the system, what do
[22:31] Speaker 3: you do? You don't do anything at all. And it
[22:34] Speaker 3: may be in a situation that you've seen in your home.
[22:37] Speaker 3: So those are kind of narratives that we that has
[22:40] Speaker 3: been again given to us without our permission, unsolicited, so
[22:45] Speaker 3: to speak.
[22:45] Speaker 1: And then it may be changed, but it's been trained,
[22:49] Speaker 1: that's been trained.
[22:50] Speaker 2: No money and the mattress exactly your grandma money and abra.
[22:56] Speaker 1: Exactly money is the long trees, right, So that means
[23:02] Speaker 1: you the money you get, you hold.
[23:04] Speaker 5: It absolutely, and so to distribute it for opportunities that
[23:08] Speaker 5: you don't understand, like this pock market and vest So
[23:13] Speaker 5: this is great.
[23:14] Speaker 1: I understand this.
[23:16] Speaker 2: This is like a green light, I know for me
[23:19] Speaker 2: because I understand where you're going now. Because we in
[23:23] Speaker 2: the financial world we do what we know.
[23:27] Speaker 3: Absolutely, we do exactly what we know and we do
[23:31] Speaker 3: and that's the thing. If we don't know, we're just
[23:33] Speaker 3: going to continue to do, right, I mean, it is
[23:35] Speaker 3: what it is. And so that's why the book is
[23:38] Speaker 3: so important. You know, what I'm really excited about is
[23:41] Speaker 3: that I look at the comments or the testimonials and
[23:44] Speaker 3: the reviews on the book itself and everything is positive,
[23:49] Speaker 3: Sam saying is one of the best books that ever
[23:51] Speaker 3: been written.
[23:52] Speaker 1: I written. I wrote the book for two specific markets.
[23:56] Speaker 3: One was the financial professionals and the regular person like
[23:59] Speaker 3: you and I. And the financial professionals there are five
[24:02] Speaker 3: of them. You have the financial educator, the counselor, the therapist,
[24:06] Speaker 3: the advisor, and the planner. I firmly believe that oftentimes
[24:10] Speaker 3: and not we transfer our own financial genetic code to
[24:14] Speaker 3: our clients without knowing subconsciously. So understand that, so if
[24:20] Speaker 3: I whatever my financial genetic code is, I'm transferring that
[24:25] Speaker 3: to you and oftentimes and not That's why you have
[24:27] Speaker 3: a lot of individuals who don't trust financial planners, advisors
[24:30] Speaker 3: and things of that nature, because they're transferring their own
[24:34] Speaker 3: inherited financial narratives and financial medicode to you as the client.
[24:39] Speaker 3: That's where the trust comes into play.
[24:41] Speaker 2: Right, And that's where you know, Wow, this is really
[24:44] Speaker 2: interesting because of the fact that you know, as you
[24:46] Speaker 2: go through life. You know, when I came up, you know,
[24:49] Speaker 2: the goal was to go to college. Now people just
[24:52] Speaker 2: are comfortable with getting certificates and becoming certified, and they
[24:57] Speaker 2: are making salaries that I didn't make when I came
[25:00] Speaker 2: out of college for a for your degree. Now with
[25:03] Speaker 2: that new knowledge, with the websites, do YouTube and all that,
[25:07] Speaker 2: when you see that how people are gaining financial knowledge,
[25:11] Speaker 2: what do you say to that, it's the financial genetics code.
[25:14] Speaker 1: Well, I think that the information.
[25:17] Speaker 3: One thing is we're talking about it, right, I mean
[25:19] Speaker 3: now we're talking about it, which is good. That was
[25:21] Speaker 3: years ago we never talked about it do research on it, right,
[25:26] Speaker 3: So we're doing more research. We're becoming more educated, so
[25:29] Speaker 3: to speak. But again I do believe that each person
[25:34] Speaker 3: needs to understand where they fit on the in terms
[25:37] Speaker 3: of the five financial professionals, because think of it this way.
[25:41] Speaker 1: You may come to me and say.
[25:43] Speaker 3: Hey, I want you to provide me a financial plan,
[25:47] Speaker 3: but you have so many inherited financial narratives, you have
[25:50] Speaker 3: so much trauma and anxiety that whatever I say or do,
[25:53] Speaker 3: you're not going to do it anyway.
[25:54] Speaker 1: Is analysis by paralysis. So what you may.
[25:57] Speaker 3: Need initially is a financial therapist the flush all of
[26:01] Speaker 3: that out first, or just in terms of education oftentimes
[26:06] Speaker 3: where we don't know what we're talking about because we're
[26:09] Speaker 3: not educated. Though we don't know the difference between long
[26:12] Speaker 3: term care disability insurance life insurance. There are several life
[26:15] Speaker 3: insurance that are out there for one k's four three b's,
[26:18] Speaker 3: four fifty sevens, qualified, non qualified roths, traditional iras.
[26:23] Speaker 1: We don't know what they are.
[26:25] Speaker 3: Therefore, if I meet with someone who is a financial
[26:28] Speaker 3: advisor applanner, I can't ask the most educated questions. So
[26:33] Speaker 3: what happens Oftentimes that's when they get burned or they're
[26:37] Speaker 3: not getting the expectations, and that's where their frustration comes in.
[26:41] Speaker 2: Let me ask you this question, Dr Wallace, I've talked
[26:44] Speaker 2: to doctor Wallace. The inspiration behind the book the creation
[26:47] Speaker 2: of the seven stage Generational Wealth Model. It's a book
[26:51] Speaker 2: I came out in the twenty twenty five in June
[26:55] Speaker 2: twenty seven selling book Now financial literaty person.
[27:01] Speaker 1: Are you a financial therapist for me? Personally? What I am?
[27:06] Speaker 3: I'm a therapist, I'm a planner, advisor, I'm an educator
[27:10] Speaker 3: as well and literacy, so I pretty much can do
[27:12] Speaker 3: all five. I have the certifications to do all the
[27:14] Speaker 3: five as well. I have all my license to do that.
[27:17] Speaker 3: Yes I am. But for the most part, what I
[27:20] Speaker 3: try to do is align an individual with the right person,
[27:23] Speaker 3: so to speak. Am I a therapist, Yes to some degree,
[27:27] Speaker 3: but I would refer you to someone who is a
[27:29] Speaker 3: financial therapist. I try to stay in my lane because
[27:33] Speaker 3: that's the best way to be effective.
[27:35] Speaker 1: I don't want to be all.
[27:36] Speaker 3: Jack of all trades master of none, so I try
[27:38] Speaker 3: to concentrate on what I specifically do because that brings
[27:42] Speaker 3: more credibility.
[27:43] Speaker 1: Do I do a state planning?
[27:44] Speaker 3: I can give you some information about state planning, but
[27:47] Speaker 3: I refer you to an a state planner because that's
[27:50] Speaker 3: the most effective way of doing it.
[27:52] Speaker 1: We can talk about taxes, yes, but.
[27:54] Speaker 3: I'm gonna refer you to a CPA, someone that can
[27:57] Speaker 3: best handle you, a business tax strategist and specialist, because
[28:00] Speaker 3: that's my job.
[28:01] Speaker 1: I'm a con do it.
[28:02] Speaker 3: But for the most part, I'm more into the educational
[28:06] Speaker 3: piece of it now as ever before. And that's why
[28:08] Speaker 3: the book was written, because I want to make sure
[28:10] Speaker 3: that I'm providing the tools for everyone to reach. Actually
[28:15] Speaker 3: write stage five, which is financial well being, but for
[28:18] Speaker 3: the most part, give you the tools that you can understand, recognize, identify.
[28:23] Speaker 1: This is where I'm at on the model.
[28:25] Speaker 3: Therefore, I can make changes and or I can go
[28:28] Speaker 3: out and seek the right person to best assist me
[28:30] Speaker 3: going forward.
[28:32] Speaker 2: Because for the first time I saw the value of
[28:35] Speaker 2: a financial therapist and your journey and the conversation because
[28:39] Speaker 2: I never thought from a standpoint of your financial genetic
[28:43] Speaker 2: code is that you are as through natural education. You know,
[28:48] Speaker 2: if you're educated, you learn how to read, you learn
[28:50] Speaker 2: how to write, and learn how to talk. Same thing
[28:53] Speaker 2: with finances, if you know. At the earliest, my mom
[28:57] Speaker 2: got me a savings bond, didn't know what that meant, okay,
[29:01] Speaker 2: and struck it in a drawer and I was supposed
[29:03] Speaker 2: to get it at a certain age, but that was
[29:06] Speaker 2: but that was not how you win. You win through
[29:08] Speaker 2: consistent training. And in order to go through that training process,
[29:12] Speaker 2: like you said, you have to trust, but you also
[29:14] Speaker 2: have to educate yourself through the process of what you're trusting,
[29:18] Speaker 2: so you wan't appear in an episode of greed being scammed.
[29:23] Speaker 1: Talk about this.
[29:24] Speaker 3: Well, that's again that's why when you when you look
[29:26] Speaker 3: at it from that perspective, it's so important because you
[29:30] Speaker 3: have to know you have to ask the right questions
[29:32] Speaker 3: first and foremost right. Without asking the right questions, any
[29:35] Speaker 3: answer sounds correct. And I like how you just talking
[29:38] Speaker 3: about consistency in the book. I say, if you're consistently consistent,
[29:41] Speaker 3: your outcome will consistently be consistent. All theentime, we're consistently inconsistent.
[29:45] Speaker 3: Therefore our outcome is inconsistent consistently right. And so from
[29:50] Speaker 3: that perspective, now it was from row you used to coach.
[29:52] Speaker 3: I used to tell my athletes that. But for the
[29:53] Speaker 3: most part, you have to be consistent in whatever you do.
[29:57] Speaker 3: So education is important. You can't believe everything you hear read,
[30:01] Speaker 3: but you can you can do the due dealings to
[30:04] Speaker 3: find out the due dilligs to find out what's comfortable
[30:07] Speaker 3: to you. For that reason, yes, YouTube is there.
[30:11] Speaker 1: You have a lot of individuals doing Instagram.
[30:14] Speaker 3: And one thing that you want to think about is
[30:17] Speaker 3: that this genre is becoming oversaturated and it's a fragmented market.
[30:21] Speaker 1: The barriers to entry are low.
[30:23] Speaker 3: So if you look at the product life cycle, we're
[30:25] Speaker 3: now at the maturity stage. Maybe going through the declination.
[30:28] Speaker 3: We have to do something. They extend the products, so
[30:30] Speaker 3: to speak. So you have a lot of people in
[30:32] Speaker 3: this market now saying and doing the same thing.
[30:36] Speaker 1: And so what I made sure.
[30:38] Speaker 3: That I did in regards to my book, I made
[30:41] Speaker 3: sure I use no language that is that this trendy language.
[30:45] Speaker 3: So the language that you read is totally my language.
[30:49] Speaker 3: And for instance the financial genetico, that's totally my language.
[30:52] Speaker 3: That's why we trade mark the phrase because now I
[30:55] Speaker 3: would be synonymous with that throughout. And it's a purpose
[30:58] Speaker 3: because many people pole don't look at and think about what,
[31:01] Speaker 3: you know, what is my financial genetic code. What's great
[31:04] Speaker 3: is when I talk to people say, you know, my
[31:05] Speaker 3: financial genetic code is X. Well that's something they never
[31:07] Speaker 3: thought ABOUTX. They never heard of it. But when you
[31:10] Speaker 3: really look at it and break it down, look under
[31:12] Speaker 3: the hoods, so to speak. It does make sense because
[31:15] Speaker 3: you're inherited financial narratives and you're encoded financial behaviors. That
[31:19] Speaker 3: creates who you are. But unlike a DNA, like I
[31:22] Speaker 3: said earlier, you have the ability to rewrite that. And
[31:27] Speaker 3: rewriting that is having therapy, talking it out, understanding what
[31:32] Speaker 3: your triggers are, what your flash part flash points is right,
[31:35] Speaker 3: knowing what that looks like. Now I can make decisions
[31:38] Speaker 3: because you may be at stage five and financial wellbeing,
[31:42] Speaker 3: but something that can happen that can trigger you back
[31:44] Speaker 3: to stage one and two.
[31:46] Speaker 1: We hear, we see it all the time. Then you
[31:47] Speaker 1: go back.
[31:48] Speaker 3: But now you have the tools to say, Okay, here
[31:50] Speaker 3: are some things that I can do. After each chapter
[31:53] Speaker 3: in the book, we have self assessments. So you go
[31:56] Speaker 3: through the self assessments and you answer the questions and
[31:59] Speaker 3: what people are saying to me.
[32:01] Speaker 1: That's read the book anyway. They're using it.
[32:03] Speaker 3: As an opportunity as a work in progress consistently, so
[32:07] Speaker 3: it's not a one time read. You can read and
[32:09] Speaker 3: come back to it over and over again. Hey, I'm
[32:11] Speaker 3: gonna go back to step one look at this? Okay,
[32:13] Speaker 3: why is this happening again? And it's really good with
[32:15] Speaker 3: families as well to have these conversations with their kids.
[32:20] Speaker 3: You know, one of the questions maybe what's your first
[32:22] Speaker 3: uh when you what's your first idea with money?
[32:24] Speaker 1: Asking that to your your your teenager.
[32:26] Speaker 3: Well, it's be interesting to hear what they have to say,
[32:28] Speaker 3: you know, having these conversations, talking them through it. Because
[32:32] Speaker 3: in the book we talk about financial passengers, which is important,
[32:36] Speaker 3: and the financial drivers or the financial passenger is someone
[32:39] Speaker 3: that's been in the as a passenger while you're driving
[32:42] Speaker 3: the car for for their lives, right for a long
[32:45] Speaker 3: period of time. Eventually you give them the keys to
[32:48] Speaker 3: the car. When you give them the keys of the car,
[32:50] Speaker 3: they're going to drive really well or really bad. It's
[32:52] Speaker 3: the same thing about finances as well, because they're watching
[32:55] Speaker 3: you and when you give them when they on their own, well,
[32:59] Speaker 3: they watch what you've been able to do and they're
[33:01] Speaker 3: kind of mimicking that, can mimic that, and or they
[33:05] Speaker 3: may not based on in their headed financial narrative. They're
[33:07] Speaker 3: gonna say, well, I'm not going to do things the
[33:09] Speaker 3: same way that my parents did things. But they but
[33:11] Speaker 3: they wasn't educated again, right, not knowing what credit looks like,
[33:15] Speaker 3: not knowing the investments looking like, understanding what the state
[33:18] Speaker 3: planning looks like. You know, my daughter, she's thirty years
[33:21] Speaker 3: of age, and the person that refer my clients to
[33:24] Speaker 3: her the state planning, she having an estate plan at
[33:27] Speaker 3: thirty years of age. He was like, this is the
[33:29] Speaker 3: youngest person ever written in the state plan for I
[33:32] Speaker 3: had a firefighter that's thirty one, thirty two. He has
[33:34] Speaker 3: an estate plan because it's great to start early as
[33:37] Speaker 3: well too, because it's important. But we know in our
[33:41] Speaker 3: community that we don't do estate plans right, revocal trust,
[33:44] Speaker 3: revocal trust, things that nature, power of attorneys, we don't
[33:47] Speaker 3: do those things. And so at the end of the day,
[33:50] Speaker 3: you hear stories within our community, the one percent who
[33:54] Speaker 3: actually have made it had at heart, what does not
[33:57] Speaker 3: actually do not do a good job of transferring their assets.
[34:00] Speaker 3: That's the one percent, But what about the other ninety
[34:02] Speaker 3: nine percent, The neighbor, the cousin that lives around the corner,
[34:05] Speaker 3: that we hear about, relatives that lost properties so to speak,
[34:08] Speaker 3: to have infighting within the families. All of those things
[34:11] Speaker 3: do occur because of the scarcer resources what they've encountered
[34:16] Speaker 3: during their lifetimes.
[34:17] Speaker 1: And we know that many of those.
[34:19] Speaker 3: Individuals who have ascertained lots of money from inheritance or
[34:24] Speaker 3: wind falls have lost a lot of it as well,
[34:26] Speaker 3: simply because their financial genetic code and they really didn't
[34:30] Speaker 3: have a true understanding of their inherited financial narratives and
[34:33] Speaker 3: the encoded financial behaviors.
[34:35] Speaker 2: Excellent, He's the creative of the seven stage Generational Wealth Bottel.
[34:39] Speaker 2: The core message, the core message of generational wealth begins
[34:43] Speaker 2: with generational knowledge and wires more than the financial guard
[34:47] Speaker 2: Guide Financial guide. Doctor keene E Wallace, my brother new
[34:53] Speaker 2: cap Apital PSI Divine nine. Man, this is outstanding, man, outstanding.
[34:58] Speaker 2: You know we're going to talk again and you're gonna
[35:01] Speaker 2: get your picture on this wall, I promise you, because.
[35:03] Speaker 1: This wall used to be celebrity with your self leverage.
[35:06] Speaker 2: I just want to feel it with people who will
[35:08] Speaker 2: change in everyday people's lives through financial education, small business knowledge,
[35:13] Speaker 2: uh nonprofit influencers, because that's what we need. We need
[35:18] Speaker 2: people within the community that can change our financial genetic code.
[35:24] Speaker 2: I hope, I hope you realize I got the message
[35:27] Speaker 2: and you educated me on my own show.
[35:29] Speaker 1: Brother, there it is. There's a shirt right now. We
[35:34] Speaker 1: got Masterclass.
[35:36] Speaker 3: Yeah, we got the shirts going on everything. We're gonna
[35:38] Speaker 3: start selling those. We have the definite website.
[35:40] Speaker 1: What's your website? Doctor J.
[35:42] Speaker 3: Wallace dot com, d r J Wallace dot com. You
[35:45] Speaker 3: can hit me on Instagram as well, Doctor J. Wallace
[35:48] Speaker 3: and LinkedIn Doctor Joaquin Wallace. But most importantly, you know,
[35:53] Speaker 3: buy the book. But when you purchase the book, make
[35:59] Speaker 3: sure that you get a paperback and or a hard copy,
[36:02] Speaker 3: not the kindle because there again you can do the
[36:03] Speaker 3: exercise on the back.
[36:06] Speaker 1: Which is paramount. Is that you leave a review.
[36:11] Speaker 3: That's so important because that gets it in the eyes
[36:14] Speaker 3: of other individuals. And that's the one thing that I
[36:17] Speaker 3: would say to anyone who purchased the book. Prefer the book,
[36:21] Speaker 3: make sure you read it for one obviously, but then
[36:24] Speaker 3: make sure that you leave a nice review because that's
[36:26] Speaker 3: what drives the algorithms in Amazon.
[36:31] Speaker 2: I heard that again. Thank you with Dr Wallas for
[36:33] Speaker 2: coming on my show. Brother, you are special and do
[36:36] Speaker 2: my favor sending us a jpeg so we can promote
[36:40] Speaker 2: it on my platforms. That's what I you know, that's
[36:43] Speaker 2: what I do I'm here to promote people are changing
[36:45] Speaker 2: people's lives, and the information that you have conveyed to
[36:49] Speaker 2: me on this show, you are definitely changing people's lives.
[36:51] Speaker 1: You open my eyes.
[36:53] Speaker 2: That made me realize that I am who I am
[36:56] Speaker 2: because that's how I was raised. My parents gave me
[36:59] Speaker 2: this sen some financial education, and it took me years
[37:03] Speaker 2: to kind of trust the process. But when the process
[37:07] Speaker 2: was never shown to me as a kid, I didn't
[37:09] Speaker 2: have any foundations.
[37:11] Speaker 3: Right, and now you know your financial genetico, We're going
[37:13] Speaker 3: to look at it right.
[37:15] Speaker 2: Yeah, thank you, brother, appreciate you, Man, appreciate you, Thanks lot,
[37:18] Speaker 2: thank you for listening.
[37:19] Speaker 1: To this episode.
[37:20] Speaker 2: Now I need for you to do me a favor
[37:22] Speaker 2: right now to follow or subscribe to Money Making Conversation.
[37:26] Speaker 2: It's free and you can find it on the iHeartRadio app, Spotify,
[37:31] Speaker 2: Apple Podcasts, or wherever you get your podcasts. Please do
[37:34] Speaker 2: me that favor, follow or subscribe Money Making Conversations.
[37:39] Speaker 1: Keep winning

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