# Uplift: Top ten tips to grow your business and brand and how to avoid scams.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 18 Oct 2025, 33 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/d7a7bbb1-a634-4147-bee9-b30b00d4fd59/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Attorney Jalene Mack. Widely known as “America’s Favorite Entertainment Attorney.” The episode focuses on protecting creative and business assets, avoiding scams, and building a solid foundation for success in the entertainment industry and beyond. 🎯 Key Themes & Takeaways 🔹 The Lure of the Bad Deal • Jalene warns about scammers posing as producers or financiers in the entertainment industry. • These individuals often: • Claim to have access to major networks or funding. • Ask creators to sign away rights or pay deposits under false pretenses. • Lack a verifiable digital footprint (e.g., no IMDb, LinkedIn, or credible references). • Rushion emphasizes the danger of the “lottery mentality” — believing one deal will change everything. 🛡️ Legal Red Flags • Never assign your copyright without legal review. • Be cautious of contracts that require you to relinquish ownership or control. • Escrow accounts can be manipulated if you don’t control the signature authority. • Always verify the legitimacy of a deal and the people behind it. 🧠 Jalene Mack’s Top 10 Business Development Tips • Identify Your Project • Know what you’re creating (film, TV, product, etc.). • Define the scope and format clearly. • Make Sure You Have a Plan • Create a business and finance plan. • Know where your funding will come from and how it will be used. • Form a Team • Surround yourself with experts (lawyers, accountants, producers). • Avoid “yes people” — you need honest feedback. • Prepare a Budget • Hire a line producer or financial expert. • Account for everything: cast, crew, locations, marketing, etc. • Form a Business Entity • Establish an LLC or corporation to protect your personal assets. • Get an EIN (Employer Identification Number) • Required for tax and banking purposes. • Open a Business Bank Account • Keep personal and business finances separate. • Protect Your Assets • Register copyrights and trademarks. • Use NDAs (non-disclosure agreements) to safeguard ideas. • Contracts • Always put agreements in writing. • Hire an attorney experienced in your specific industry (e.g., film, music, TV). • Marketing • Don’t assume people will show up just because your product is good. • Build a brand and promote it strategically. 📚 Jalene’s Book • Title: The Business of Stage Screen and In Between • A practical guide for performers, playwrights, filmmakers, and entrepreneurs. 🗣️ Final Thoughts • Rushion praises Jalene’s decades-long expertise and her role in protecting creatives. • Jalene encourages listeners to invest in legal protection and business planning to avoid costly mistakes. #SHMS #STRAW #BEST #AMI Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand…

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