# Follow Your Passion: Travel nurse building a lucrative CPR business and empowers community health through education.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 28 May 2026, 28 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/6b37ed95-3133-4512-8e09-b4030162e4ce/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Alaysia Miller. A certified nurse practitioner, travel nurse practitioner, and founder of NP Luxe CPR, a Florida-based CPR training company. Alaysia discusses her journey from nurse to travel nurse practitioner, how frontline burnout pushed her into entrepreneurship, and why she launched a CPR education business. She explains the financial and lifestyle advantages of travel nursing, the importance of mentorship, the realities of entrepreneurship, and the major CPR survival gap in Black and underserved communities. Rushion and Alaysia also dive into leadership, negotiating contracts, building a lucrative CPR business, and empowering community health through education. 🎯 Purpose of the Interview The interview aims to: 1. Showcase a path to financial freedom through nursing entrepreneurship By highlighting travel nurse contracting and CPR instruction as viable wealth‑building vehicles. 2. Highlight the importance of CPR education in underserved communities Especially addressing the survival gap in Black communities due to low CPR literacy. 3. Encourage aspiring entrepreneurs—especially women and healthcare workers By sharing Alaysia’s experiences with mentorship, confidence building, and launching a service-based business. 4. Educate listeners on the realities of entrepreneurship Including time demands, imposter syndrome, and the need for consistency and proper pricing. 🔑 Key Takeaways 1. Travel Nurse Practitioners Have High Earning Potential As a staff NP she would earn $100k per year, but as a travel NP she earned $100k in six months while gaining time freedom and flexibility. Travel NP work is paid via 1099, opening the door to tax write-offs, investment flexibility, and entrepreneurial benefits. 2. Burnout Was the Catalyst for Change Working six days a week during COVID and the pressure of commercialized urgent-care systems led to burnout, weight gain, and loss of self. This pushed Alaysia toward traveling, where she worked half the time for double the pay. 3. CPR Survival Rates Are Lower in Black & Underserved Communities Alaysia explains that lack of exposure, knowledge, and basic emergency training leads to significantly lower cardiac survival rates in communities of color. She addresses this through her nonprofit We Push Health, which brings CPR and medical education to rural and urban communities. 4. You Don’t Need to Reinvent the Wheel—Mentorship Is Key She learned about mentorship in 2024 and emphasizes that mentors help you avoid costly mistakes and speed up your path. “Find someone who is the ideal image of what you want to be and mimic what they do.”. 5. CPR Businesses Are Lucrative and Accessible Almost every industry requires CPR certification: • Healthcare • Schools & daycares • Gyms • Police & fire departments • Hotels • Tattoo studios These make CPR instruction a strong side hustle or full-time business, especially for healthcare professionals who already understand the material. 6. Entrepreneurship Requires Real Work Alaysia breaks down the less glamorous side of building a business: • Imposter syndrome • The need for consistent marketing • Pricing confidently • Long hours initially • Learning branding, systems, and follow-up “You only eat what you kill.”. 7. Communication and Adaptability Are Leadership Superpowers Travel nursing requires walking into unfamiliar environments and…

## Transcript

[0:00] Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of
[0:02] Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
[0:06] Speaker 1: reading other people's success stories and start planning your own. Now,
[0:10] Speaker 1: you don't want to miss an episode, so please take
[0:12] Speaker 1: a moment right now to follow or subscribe to Money
[0:14] Speaker 1: Making Conversations Masterclass. It's free. You can follow me on iHeartRadio, app, Spotify,
[0:20] Speaker 1: Apple Podcasts, or wherever you listen to your podcast. New
[0:23] Speaker 1: Money Making Conversations Masterclass episodes drop daily. I want to
[0:27] Speaker 1: keep you on alert because my guests provide tips on
[0:30] Speaker 1: how you can uplift your community, improve your financial planning, motivation,
[0:34] Speaker 1: or advice on how to be a successful entrepreneur. Now,
[0:38] Speaker 1: let's get this podcast started. Np Lux CPR It's a
[0:42] Speaker 1: Florida based CPR education and training company dedicated to making
[0:47] Speaker 1: life saving skills clear, hands on, and accessible to everyone.
[0:51] Speaker 1: The company provides American Heart Associating and Aligned CPR certification
[0:56] Speaker 1: and provides coaching services to help others check this out
[1:00] Speaker 1: feel successful CPR businesses. Please welcome the Money Making Conversations Masterclass.
[1:05] Speaker 1: Aleisha Miller, Hey you don Alaisha?
[1:08] Speaker 2: Good? How are you so?
[1:10] Speaker 1: I know you travel a lot because you are a
[1:12] Speaker 1: traveling yes, certified nurse practitioner.
[1:15] Speaker 2: Correct, that's correct.
[1:17] Speaker 1: What is that?
[1:18] Speaker 3: So a travel nurse practitioner is someone who picks up
[1:21] Speaker 3: contracts in any state, possibly any country, and they go
[1:25] Speaker 3: there for a specific amount of time. It can be
[1:27] Speaker 3: three months, six months, a year, depends on the contract,
[1:30] Speaker 3: and it's billed as a business. So they pay me
[1:34] Speaker 3: as ten ninety nine, so they pay my business, not me.
[1:37] Speaker 2: So that's another form of entrepreneurship as well.
[1:40] Speaker 1: So that's how did that thought come to you? How
[1:42] Speaker 1: did you say, you know something, there's an opportunity to here.
[1:45] Speaker 1: I'm going to make it happen for me because a
[1:47] Speaker 1: lot of people just want to work forty hours a
[1:49] Speaker 1: week in the city and they live in get a
[1:52] Speaker 1: little overtime here and there. That sounds very very you know,
[1:56] Speaker 1: independent oriented. Also freedom, you want your want, yeah, and
[2:00] Speaker 1: do your own thing, like you said ten ninety nine,
[2:02] Speaker 1: So you get your money and you do you know,
[2:05] Speaker 1: you deal with it all you want.
[2:07] Speaker 2: To have exactly.
[2:10] Speaker 3: So I got into that because before becoming a nurse practitioner,
[2:13] Speaker 3: I was a nurse and during COVID I traveled as
[2:16] Speaker 3: a nurse and that's when I met my mentor, who
[2:20] Speaker 3: was a nurse practitioner. She said, you know, you can
[2:22] Speaker 3: travel as a nurse practitioner. So I knew in my
[2:25] Speaker 3: mind that as soon as I finished nurse practitioner school,
[2:28] Speaker 3: I got my year of experience, and after that year
[2:30] Speaker 3: of experience, I hit the road as a travel nurse practitioner.
[2:33] Speaker 3: So I actually invested in a mentor to teach me
[2:36] Speaker 3: how to travel as a nurse practitioner, and it was
[2:39] Speaker 3: up from there. It came with freedom, time freedom, financial freedom,
[2:44] Speaker 3: and more time for my family.
[2:45] Speaker 1: Now, when you said time freedom, financial freedom, break that
[2:49] Speaker 1: down to us because, like I said, you say, you
[2:51] Speaker 1: do contracts, so I'm assuming there's more revenue. All the
[2:56] Speaker 1: contracts are bigger when you do the travel versus and
[3:00] Speaker 1: stationary in a set city.
[3:02] Speaker 2: Actually, yes, that's exactly right.
[3:04] Speaker 3: So as a staff nurse practitioner, if I was just
[3:07] Speaker 3: based at home as a regular staff, typically for a
[3:11] Speaker 3: first year nurse practitioner, they make one hundred thousand dollars.
[3:14] Speaker 3: When I went to travel, I made one hundred thousand
[3:16] Speaker 3: and six months versus one year. So that gave me
[3:20] Speaker 3: the time freedom. It freed up the last six months
[3:23] Speaker 3: of my year and the financial freedom because I actually
[3:27] Speaker 3: made more when I have, Like you know, my CPA
[3:30] Speaker 3: formulated the way he does with how it's paid.
[3:33] Speaker 1: He just calmly said, I normally get one hundred thousand
[3:38] Speaker 1: in that year, but as as a travels nurse practitioner,
[3:43] Speaker 1: certified nurse practitioner, I get it in six months. And
[3:47] Speaker 1: let's say this very clear. What she's saying is that, well,
[3:50] Speaker 1: she's a staff. The government takes the taxes out, she's
[3:52] Speaker 1: an employee when she gets us as a ten ninety nine.
[3:56] Speaker 1: As an entrepreneur, she gets to want to put in
[3:58] Speaker 1: a row our age, you want to put a retimer
[4:01] Speaker 1: froon it. You want to invest in stock, you want
[4:02] Speaker 1: to buy real estate. When you travel, you can deduct
[4:06] Speaker 1: that from you. When you stay, you conduct that. When
[4:09] Speaker 1: you have food, you can travel rental cars. All these
[4:11] Speaker 1: deductions that can become a normal way of life become
[4:15] Speaker 1: deductions for you. And it also allows you to live
[4:18] Speaker 1: a lifestyle that's really cool for you, right exactly.
[4:22] Speaker 3: You get to travel the world, see the world, meet
[4:24] Speaker 3: different people, learn different ways of lives, different cultures, all
[4:29] Speaker 3: on the expense of the agency.
[4:31] Speaker 1: Alixia, let me ask you this why nurse? Why did
[4:34] Speaker 1: you want to be a nurse?
[4:35] Speaker 3: I feel like I'm a nurturer, like I'm a woman,
[4:38] Speaker 3: so nurturing comes natural. But I've always i know it's
[4:42] Speaker 3: very cliche, but I've always cared for people and it
[4:45] Speaker 3: just came natural to me. The brains behind the nurse
[4:48] Speaker 3: is one thing that comes natural, but caring and nurturing
[4:52] Speaker 3: for people genuinely, that was another thing that led me
[4:55] Speaker 3: to be a nurse.
[4:56] Speaker 1: Now. But your company is a Florida based even though
[4:58] Speaker 1: you travel, your company based in Florida, and you mentioned
[5:01] Speaker 1: that you help people build successful CPR businesses. Let's start
[5:06] Speaker 1: with starting your business, the up and downs of starting
[5:10] Speaker 1: that business, which is called np LUX CPR. Why did
[5:15] Speaker 1: you start that business? And who gave you the idea
[5:18] Speaker 1: the inspiration? I should say?
[5:20] Speaker 3: Okay, so I would say January twenty twenty four, I
[5:25] Speaker 3: went to a business entrepreneurship a networking event that were
[5:29] Speaker 3: medical professionals. Majority of them were nurses or nurse practitioners
[5:33] Speaker 3: that also have their own business, and that just sparked
[5:37] Speaker 3: a fuel or sparking me that was like wow, Like
[5:40] Speaker 3: the lady was saying, like you if you know how
[5:43] Speaker 3: to save a life.
[5:45] Speaker 2: Don't you think you know how to run a business?
[5:47] Speaker 2: And I said, hmm, I never thought of it that way.
[5:50] Speaker 1: So you're doing something right here. What I call I
[5:52] Speaker 1: always say people, you know, when you're making money and
[5:55] Speaker 1: you're working, that's called working wealthy because when you start working,
[5:59] Speaker 1: then the wauth goes away. Then you have mailbox money.
[6:02] Speaker 1: That's what she's talking about. That's the money when you're sleeping,
[6:06] Speaker 1: you going on vacation, you sick. Check just starts coming
[6:10] Speaker 1: into the mailbox because that's a stream that you physically
[6:13] Speaker 1: don't do, not have to participate on. That's the smart way.
[6:17] Speaker 1: But let's talk about you. And because you're very independent,
[6:21] Speaker 1: very outgoing and very fearless. Yes, Now, what do your
[6:27] Speaker 1: peer group say about you or your friends say about you?
[6:29] Speaker 1: They say you're doing too much? Are they telling you
[6:32] Speaker 1: need to settle down? Girl? You're gonna hit it an
[6:34] Speaker 1: agent point where you know, don't nobody want you? You really get?
[6:38] Speaker 1: What's the word out on the street for Elisabella?
[6:42] Speaker 2: I feel like.
[6:44] Speaker 3: I motivate my peers, my peers. I feel like my
[6:48] Speaker 3: peers look up to me. So nobody's ever came at
[6:51] Speaker 3: me in that way. And I surround myself by like
[6:55] Speaker 3: minded individuals. I don't surround myself around small minded individuals.
[7:00] Speaker 3: So I think people get the vibe when they see me,
[7:03] Speaker 3: when they hear me talk that she's not the one.
[7:06] Speaker 2: To approach like that. So I've never really had that
[7:08] Speaker 2: like you're doing too much. You need to this.
[7:10] Speaker 3: You know, maybe the older community like my grandma or
[7:13] Speaker 3: something like that, but you know they're getting with it
[7:16] Speaker 3: as they see the productivity and reaping the benefits.
[7:19] Speaker 2: They're like, you know, keep going, keep going.
[7:22] Speaker 1: I want to go back to a phrase you said,
[7:23] Speaker 1: because I just want clarity on this. They say, if
[7:25] Speaker 1: you can save a life, you could run a business. Please,
[7:29] Speaker 1: if you can help me put the two and two
[7:32] Speaker 1: to equal four on that statement right there.
[7:35] Speaker 2: Well, I feel that.
[7:37] Speaker 3: I mean, in the medical world, to save a life,
[7:39] Speaker 3: that's very extensive.
[7:41] Speaker 2: That's a lot of things you have to know.
[7:42] Speaker 3: That's that dance cardiac life support so and that's part
[7:46] Speaker 3: of CPR, that's one of the certifications I teach. So
[7:49] Speaker 3: if you know how to jump start a heart, that's
[7:54] Speaker 3: more in depth, more intricate than a business starting a business.
[8:00] Speaker 3: So they say that in the lines of it's very difficult.
[8:03] Speaker 3: It's very intricate the medical film, right, But a business
[8:08] Speaker 3: isn't as bad as you think it is. To get
[8:10] Speaker 3: it started, to learn systems. Once you get that thing
[8:13] Speaker 3: on autopilot, it can go. And yes you're gonna have
[8:16] Speaker 3: your ups and down, but it's nowhere near knowing everything
[8:19] Speaker 3: you need to know about every chronic illness.
[8:22] Speaker 1: I have a sister in law, she's in nursing, okay,
[8:25] Speaker 1: and you know that's a really dramatic business that you're in.
[8:30] Speaker 1: You know, people die, people die in front of you,
[8:34] Speaker 1: people who you've loved. You see sudden young people being brutalized.
[8:39] Speaker 1: You see relationships where people are being brutalized. So it's
[8:42] Speaker 1: a lot of drama or trauma that can come to
[8:45] Speaker 1: you mentally that you can't control. You can't control it,
[8:49] Speaker 1: and so that leads to burnout. Okay. One of your
[8:52] Speaker 1: questions was how frontline burnout and healthcare became the catalyst
[8:55] Speaker 1: for you building your business. N P Luck CPO talk
[8:59] Speaker 1: about how you's all that you were in a burnout
[9:01] Speaker 1: phase and also give people a listening that may not
[9:05] Speaker 1: be aware they're in that same burnout phase to seek help.
[9:10] Speaker 3: Yeah, So I would say as my And this is
[9:14] Speaker 3: a double parted question because I would say my first
[9:18] Speaker 3: year as a nurse practitioner, I mean even being a
[9:21] Speaker 3: nurse to begin with, when we worked during the COVID phase,
[9:24] Speaker 3: we were working six days a week. We had one
[9:26] Speaker 3: day off during that. That established a lot of burnout
[9:29] Speaker 3: for nurses. Period you're working six days on one day
[9:32] Speaker 3: off a week. Then when I became a nurse practitioner,
[9:36] Speaker 3: a lot of primary care, urgent care clinics they are
[9:40] Speaker 3: kind of shifting to commercial style. So you have these
[9:44] Speaker 3: bigger people that are buying these urgent cares and primary cares,
[9:47] Speaker 3: and they're.
[9:48] Speaker 2: All about the numbers.
[9:49] Speaker 3: They're all about see five patients an hour because we
[9:52] Speaker 3: want to make x amount of money. They don't care
[9:54] Speaker 3: about the health of the provider. So once you once
[9:59] Speaker 3: enough is enough and you're too tired to even enjoy
[10:02] Speaker 3: your family, you don't even have time for yourself, your
[10:04] Speaker 3: self care goes down.
[10:05] Speaker 2: You gain weight.
[10:06] Speaker 3: I ended up gaining about thirty to forty pounds and
[10:09] Speaker 3: losing it. I lost myself giving it to a job
[10:13] Speaker 3: burnt out. So that's what made me get into traveling
[10:17] Speaker 3: because I made double the pay in half the time
[10:20] Speaker 3: and then that's what gave me the opportunity and the
[10:23] Speaker 3: time freedom to establish entrepreneurship, which isn't as mentally depriving
[10:29] Speaker 3: as working in practice.
[10:31] Speaker 1: And you know, it's really, it really is true. When
[10:33] Speaker 1: you're not happy, you tend to eat. Yeah, And I
[10:36] Speaker 1: remember I gained my weight when I was you know,
[10:40] Speaker 1: I was just understressed and stress. Sometimes you relieve stress
[10:43] Speaker 1: by doing something, and doing something sometimes just eating and
[10:47] Speaker 1: you can't control your life, you will eat because exactly
[10:51] Speaker 1: eating is a way of comfort, but it also could
[10:53] Speaker 1: lead to you know, high blood pressure, cholesterol issues, and
[10:56] Speaker 1: also an unhealthy lifestyle. But it's all something that really
[11:00] Speaker 1: they just touch me as always. The survival gap. You
[11:03] Speaker 1: talk about the CPR survival gap in the black community.
[11:06] Speaker 1: Why is that? You know, first of all, why is
[11:09] Speaker 1: the black communities of communities of color always behind and
[11:11] Speaker 1: everything behind the money we behind in tech, we buy
[11:14] Speaker 1: in healthcare. And you tell me right now, survivorrates for
[11:17] Speaker 1: cardiac arrests. Cardiac arrests are significantly lower in communities of
[11:21] Speaker 1: color because they lack access to basic emergency skills.
[11:25] Speaker 3: Come on, man, it's everything, every thing that you just mentioned, finances, education, knowledge,
[11:33] Speaker 3: financial literacy. All of that is because of lack of
[11:37] Speaker 3: access to that knowledge, to that literature, to that exposure.
[11:42] Speaker 3: So they can't know what they don't know. I don't
[11:44] Speaker 3: know what I don't know. So that's why you know,
[11:48] Speaker 3: cardiac survivor rates are significantly lowered there, and that's why
[11:52] Speaker 3: everything is lower there in poverty because they lack exposure.
[11:56] Speaker 2: They don't know. So somebody goes down, don't know what
[12:00] Speaker 2: to do.
[12:01] Speaker 1: So how do how do we balance that? How can
[12:04] Speaker 1: we uplift the CPR survival rate in the black community,
[12:07] Speaker 1: the other with communities of color because we got access
[12:11] Speaker 1: to the internet now more so we can google things.
[12:16] Speaker 1: What can you do? Are you doing to change the
[12:20] Speaker 1: momentum of that curve that seems to be going downward
[12:24] Speaker 1: spiraling consistently standing in the downward bend of the curve
[12:28] Speaker 1: where we can start leveling it off. Just level it off.
[12:30] Speaker 1: I just want to level it off.
[12:32] Speaker 3: Okay, So yeah, Like I one thing that I did
[12:36] Speaker 3: is I establish like a nonprofit organization's we Push Health organization,
[12:40] Speaker 3: and I go out to these rural areas, urban areas,
[12:45] Speaker 3: and I teach basic medical knowledge, whether that's blood pressure,
[12:50] Speaker 3: whether that's STD, sexual education, CPR, partnering with schools, communities, churches,
[12:59] Speaker 3: where we are, you know, to get the knowledge out there,
[13:02] Speaker 3: to make it fun, to make it engaging. So that's
[13:05] Speaker 3: what I do, to put this knowledge out there and
[13:08] Speaker 3: make it to where very lame as turns to where
[13:11] Speaker 3: they can relate. So because of my age, I'm kind
[13:14] Speaker 3: of young yet mature at the same time, I can reach.
[13:18] Speaker 2: A lot spectrum.
[13:20] Speaker 1: What that is. I'm kind of young, yeah, but you're
[13:23] Speaker 1: I don't know what all you over thirty and near
[13:25] Speaker 1: forty or in your twenties. What is it? What's your
[13:28] Speaker 1: all of you?
[13:29] Speaker 2: So I'm thirty three, okay, cool, Okay, good.
[13:31] Speaker 3: So at that age I can speak to teenage girls
[13:34] Speaker 3: and they can relate.
[13:35] Speaker 2: They're listening to.
[13:37] Speaker 1: Older women early twenties, so just you can't relate to them.
[13:40] Speaker 3: Yes, exactly, and they're willing to listen, right. So you
[13:44] Speaker 3: know that's how I push it out there. We push health.
[13:48] Speaker 3: I push that out there. For that I go out
[13:49] Speaker 3: to like the football leagues.
[13:51] Speaker 2: I'll do their physicals.
[13:52] Speaker 3: While I'm doing that, I'm still educating them on different things,
[13:55] Speaker 3: whether that's red flags that pop up in their physicals.
[13:57] Speaker 3: But throughout all of that it's more of just like
[14:00] Speaker 3: community exposure and getting out there.
[14:02] Speaker 1: Well know, the interesting thing about you, and I wanted
[14:06] Speaker 1: to bring you on the show is that because you
[14:09] Speaker 1: are a young woman, you know, because thirty three years young.
[14:13] Speaker 1: And I always tell because people start getting a certain
[14:15] Speaker 1: pattern of life, they don't want to get challenged or
[14:19] Speaker 1: change the system, or they go may just say what
[14:22] Speaker 1: gonna happen if it goes wrong, I'll be forty. What
[14:25] Speaker 1: gonna happen if it goes wrong, I'm gonna be fifty.
[14:28] Speaker 1: I got to say, well, I'm gonna stay. So can
[14:30] Speaker 1: you tell people who are listening to a person like you,
[14:34] Speaker 1: who are at eighteen said I'm gonna be here at
[14:36] Speaker 1: twenty two, I'm gonna be here twenty six. But you
[14:38] Speaker 1: always bring back mentorship in our conversation. So it's important
[14:42] Speaker 1: that you. I would tell people, this is advice that
[14:44] Speaker 1: get people. If you want to be a doctor, do
[14:46] Speaker 1: not go to a mechanic for advice. And that's the
[14:49] Speaker 1: key because they because you're trying to be something that
[14:52] Speaker 1: they I saw it on TV. But they can't tell
[14:55] Speaker 1: you the ins and outs or the pathway to success.
[14:58] Speaker 1: Talk about the important mentorship again at this point because
[15:03] Speaker 1: you're doing something that somebody exposed you.
[15:06] Speaker 2: To exactly exactly.
[15:08] Speaker 3: I believe mentorship and I never knew about it until
[15:12] Speaker 3: January of twenty twenty four.
[15:14] Speaker 2: But mentorship is so important.
[15:17] Speaker 3: It will help you to mitigate all those speed bumps,
[15:22] Speaker 3: all those delays, and it will fast track your pathway
[15:26] Speaker 3: to where you're trying to get to. In mentorship, anything
[15:29] Speaker 3: that you want to do, whether that's a doctor, a nurse,
[15:32] Speaker 3: a hairstylist, whatever you want to do, you find someone
[15:35] Speaker 3: that's the ideal image of what you want to be
[15:38] Speaker 3: and you study that person. Because you don't have to
[15:40] Speaker 3: reinvent in the wills to be successful in what you
[15:43] Speaker 3: want to do. You find somebody that you admire and
[15:46] Speaker 3: that you want to be like, and you mimic.
[15:48] Speaker 2: Exactly what they do.
[15:50] Speaker 1: Please don't go anywhere. We'll be right back with more
[15:52] Speaker 1: Money Making Conversations masterclass. No need for you to do
[15:56] Speaker 1: me a favor right now to follow or subscribe to
[15:59] Speaker 1: Money Make Conversation. It's free and you can find it
[16:02] Speaker 1: on the iHeartRadio app, Spotify, Apple Podcasts, or wherever you
[16:07] Speaker 1: get your podcasts. Please do me that favor, follow or
[16:11] Speaker 1: subscribe Money Making Conversations. Welcome back to Money Making Conversation
[16:18] Speaker 1: Master Lass with me Rashaun McDonald. Cool. My guests name
[16:22] Speaker 1: is Elisha As. She's a certified nurse practitioner who founded
[16:26] Speaker 1: hersh my company, mp Lux CPR and on this show,
[16:31] Speaker 1: let's talk about how you can build successful CPR businesses
[16:34] Speaker 1: because I'm trying to get you some more mailbox money.
[16:37] Speaker 1: All right, right, Okay, so do you have a web
[16:40] Speaker 1: website set up for this?
[16:41] Speaker 2: Yeah?
[16:42] Speaker 3: So my website is www dot mp lux. That's Lux
[16:47] Speaker 3: cpr dot com. You can go there. I also have
[16:50] Speaker 3: Instagram which is in p Lux CPR, and I have
[16:54] Speaker 3: a digital product that walks you through the steps of
[16:56] Speaker 3: how to launch a lucrative CPR business.
[16:59] Speaker 1: Okay, I love the word. Let's own this show. Walk
[17:02] Speaker 1: us through the opportunities and why someone should consider because
[17:06] Speaker 1: I'm assuming that you can keep your full time job
[17:09] Speaker 1: and you still do this right and this can become
[17:11] Speaker 1: a lucrative side hustle.
[17:14] Speaker 2: Correct, walk us.
[17:15] Speaker 3: Through and some people even expand it to a full
[17:18] Speaker 3: time But yes, I feel that my target audience for
[17:21] Speaker 3: CPR it can be anybody. People don't know CPR is
[17:25] Speaker 3: utilized everywhere. If you're in the police department, if you're
[17:29] Speaker 3: a fireman, if you're a tattoo artist, if you're in
[17:32] Speaker 3: a daycare, schools, gyms, healthcare professionals, all of those areas
[17:37] Speaker 3: that I and that's just the minimum hotels that all
[17:41] Speaker 3: of their people have to be CPR certified. So it's
[17:44] Speaker 3: finding your niche. But my thing is when I target people,
[17:47] Speaker 3: it's just knowing that your target audience for your sell
[17:50] Speaker 3: or what you want to do, if you want to
[17:52] Speaker 3: be a CPR business is right in front of you
[17:54] Speaker 3: every day. With me, I work around health care professionals
[17:57] Speaker 3: every day, and I know they need see PR certification
[18:01] Speaker 3: every two years. They have to recertify every two years,
[18:04] Speaker 3: So this is somebody that's in my pipeline until they retire.
[18:08] Speaker 3: I just reach back out to them every two years.
[18:10] Speaker 3: So when something is first nature to you, especially if
[18:13] Speaker 3: there are any healthcare professions out there that are interested,
[18:17] Speaker 3: you already know this information yourself. It's just teaching it
[18:20] Speaker 3: to the next person because you implement it at work.
[18:24] Speaker 3: Let's why not monetize it right now?
[18:27] Speaker 1: Because that happens with me. Just an example of my
[18:30] Speaker 1: fire extinguishers, I'm a guy who comes every year like
[18:33] Speaker 1: a month before he'll come Jean, it's that time. And
[18:37] Speaker 1: guess what, he gets that check every year because I'm
[18:40] Speaker 1: on his in his roller decks to contact. Say I
[18:43] Speaker 1: have a meter outside. This guy calls me every year
[18:48] Speaker 1: time to get that inspected. I don't look anywhere. So
[18:51] Speaker 1: it's important to get that relationship. So it help us
[18:54] Speaker 1: with how does one get the relationship because those were
[18:57] Speaker 1: two that established with me. Came in if I didn't know,
[19:02] Speaker 1: they shall not look cards. They were persistent, and all
[19:05] Speaker 1: of a sudden, now they're going to be doing business
[19:08] Speaker 1: with me as long as I own this building. He's
[19:10] Speaker 1: going to do my fire extinguishers and he's going to
[19:13] Speaker 1: do my water meters. So how can one who gets
[19:17] Speaker 1: certified through your program launch as an entrepreneur? How do
[19:21] Speaker 1: they get these contacts?
[19:24] Speaker 3: So once you go through my program, it is more
[19:27] Speaker 3: of like a group mentorship. So you have me as
[19:31] Speaker 3: a sphere of influence. And if I don't know, I
[19:33] Speaker 3: probably know somebody that does know. Okay, So I have
[19:36] Speaker 3: a lot of my mentees that come back and say, hey,
[19:38] Speaker 3: what do you think I should do with this? How
[19:40] Speaker 3: do you think I should do this? Where can I
[19:41] Speaker 3: find a cloth like I'm going to be a vendor
[19:43] Speaker 3: at a healthcare event. Well do you know somebody for this?
[19:46] Speaker 3: So it is having someone to guide you so you're
[19:50] Speaker 3: not wasting time looking for it, but to find.
[19:54] Speaker 2: You know, people to certify things like that. We go
[19:56] Speaker 2: over who is.
[19:57] Speaker 3: Your target audience? Okay, daycarees? You can simply google daycares
[20:01] Speaker 3: and this is zip code. You can reach out to
[20:03] Speaker 3: all of them. You can have your business cards, you
[20:05] Speaker 3: can walk in, you can ask them, you know what
[20:07] Speaker 3: does your CPR search look like? You can make yourself mobile.
[20:10] Speaker 3: That's what I do to make me more lucrative. Like
[20:13] Speaker 3: your people don't have to come to me, I can
[20:14] Speaker 3: come to the daycare. So it's just different things like that,
[20:18] Speaker 3: educating them on that and that's how they establish those contacts.
[20:22] Speaker 1: Now, MS Miller, the realities and opening a small business,
[20:28] Speaker 1: the realities of being an entrepreneur. They all sound great,
[20:32] Speaker 1: you know, especially African American women are the number one
[20:36] Speaker 1: founders of small businesses. Y'all are on fire when it
[20:41] Speaker 1: comes to jumping out there and starting open these doors
[20:44] Speaker 1: and starting the business now, but there are some realities
[20:46] Speaker 1: that starting the business. Can you walk since you are
[20:50] Speaker 1: were questioning that young people or people seek an opportunity
[20:54] Speaker 1: to do a CPR business, Let's tell them about some
[20:57] Speaker 1: of the realities that they have to be willing to
[21:00] Speaker 1: put into it. And one of them is time. You
[21:03] Speaker 1: better have time, But that's the mistake. Most people may
[21:07] Speaker 1: enable some other things, some other realities that they should
[21:10] Speaker 1: look out for starting a new business.
[21:14] Speaker 3: I would say, uh realities are a lot of people
[21:17] Speaker 3: who get into entrepreneurship deal with imposter syndrome, like am
[21:21] Speaker 3: I really have? I really shifted from clinician to CEO?
[21:26] Speaker 3: So it's establishing your new presence now and know that
[21:30] Speaker 3: that comes with vulnerability. You have to be comfortable with
[21:34] Speaker 3: calling out your price, knowing what you bring to the table.
[21:37] Speaker 3: So some people starting out, they'll underprice themselves. Now you're not,
[21:40] Speaker 3: you know, producing as much as you wanted to do.
[21:42] Speaker 3: So that's one of the realities. Another reality is remaining consistent,
[21:46] Speaker 3: staying in front of your target audience, because how does
[21:49] Speaker 3: anybody know what you offer if you don't tell them.
[21:52] Speaker 3: So it's getting outside of you know, I'm scared to
[21:54] Speaker 3: be in front of the crowd. I'm scared to do this.
[21:57] Speaker 3: We have to get over a lot of those fears
[22:00] Speaker 3: and be consistent because you only eat what you kill.
[22:05] Speaker 3: You only make the money on what you once you make.
[22:07] Speaker 3: So this is in a W two. So I have
[22:09] Speaker 3: to educate them a lot on that, but just learning
[22:11] Speaker 3: different aspects of the business, branding and marketing, staying consistent,
[22:17] Speaker 3: reaching out.
[22:18] Speaker 2: Following up.
[22:19] Speaker 3: A lot of that is hard and people think like, oh,
[22:21] Speaker 3: I leave my nine to five, like entrepreneurship is, you know,
[22:24] Speaker 3: Daisies and roses. No, a lot of time you work
[22:28] Speaker 3: more hours in your business than you did on the
[22:29] Speaker 3: nine to five until you get it systemized. So those
[22:33] Speaker 3: are the lot of up and downs that they don't
[22:35] Speaker 3: tell you about, your up seasons.
[22:36] Speaker 2: Your down seasons, knowing where those seasons hit.
[22:40] Speaker 3: So that was a lot of things that I had
[22:42] Speaker 3: to learn when I first started, and staying motivated throughout that.
[22:46] Speaker 1: Let's go back to the beginning we were talking about,
[22:48] Speaker 1: because I'm just watching you super confident, natural leadership skills,
[22:56] Speaker 1: and you just travel into these areas that need your help.
[23:00] Speaker 1: You know, you're a stranger, really, you know you when
[23:02] Speaker 1: you're walking into an environment you know nothing about. They
[23:05] Speaker 1: just you just have a contract as a as a
[23:08] Speaker 1: person who's listening to you walk us through the mindset
[23:12] Speaker 1: of how you walk into a new opportunity and how
[23:16] Speaker 1: you lead what I being too aggressive, but also accomplishing
[23:22] Speaker 1: the text because the right task, because you have to lead.
[23:26] Speaker 1: You can't be a follower walking into these new situations,
[23:28] Speaker 1: but you can't bump in their heads. Talk to us
[23:31] Speaker 1: about that.
[23:32] Speaker 2: I feel like.
[23:33] Speaker 3: You have to learn how to communicate effectively.
[23:36] Speaker 1: Okay, you have to.
[23:37] Speaker 3: You have to pick up the vibe of the person.
[23:39] Speaker 3: Do I have a type A person, a type B person?
[23:41] Speaker 3: Is this person more emotional? Like do you have to
[23:46] Speaker 3: hit them in that way? Or do you just have
[23:48] Speaker 3: to be assertive with this person? So I feel with
[23:54] Speaker 3: that with walking and going and going into these different places,
[23:57] Speaker 3: adaptability is number one. You gotta be able to adapt
[24:01] Speaker 3: like that when you're a travel nurse, practitioner or anyway,
[24:04] Speaker 3: even with entrepreneurship, when I go into different businesses, I
[24:07] Speaker 3: have to adapt with that. So I feel like adaptability
[24:10] Speaker 3: is number one with that, but also learning how to
[24:13] Speaker 3: read the room, learning how to read your crowd, and
[24:15] Speaker 3: how to communicate effectively with them. A lot of times
[24:18] Speaker 3: it's not I learned to not delegate because that came
[24:21] Speaker 3: off as more I mean I still delegate, but delegate
[24:25] Speaker 3: the right way. Sometimes I don't say you should do this,
[24:28] Speaker 3: I should say, hey, I think we would be more
[24:30] Speaker 3: productive if we did this, because we're a team.
[24:34] Speaker 2: So it's not that I'm pointing a finger at you.
[24:35] Speaker 3: So it's learning little words like that to say to
[24:38] Speaker 3: make it more digestible when you speak to someone. And
[24:41] Speaker 3: I think once you master that, which is a lifelong thing,
[24:44] Speaker 3: you know, you will master communication.
[24:47] Speaker 1: Well, you know, it's really important that people hear that
[24:49] Speaker 1: because of the fact that new environments also like new jobs.
[24:54] Speaker 1: You know, you might get hired for the first time,
[24:56] Speaker 1: how do you come in on your first day? And
[24:58] Speaker 1: also not being intentmidated by the process because there's a
[25:02] Speaker 1: high degree of a talidation. Let's talk about the first
[25:04] Speaker 1: time and the first time you did a contract opportunity
[25:08] Speaker 1: as a certified nurse practitioner. Excuse me, how was that
[25:15] Speaker 1: first time that you learned? What did you learn from
[25:17] Speaker 1: that first time that you use consistently now you go,
[25:21] Speaker 1: this is how I approach it on the regular basis, Rashan,
[25:24] Speaker 1: when I enter these new environments.
[25:27] Speaker 2: Well, I feel that.
[25:28] Speaker 3: I mean from my first time to my second time,
[25:30] Speaker 3: I really learned how to negotiate. I really learned how
[25:34] Speaker 3: to see that if there is a scarcity of something,
[25:37] Speaker 3: I can make my what is it called demand versus supply,
[25:41] Speaker 3: So when the supply is limited, I know that I
[25:44] Speaker 3: can make I can increase the demand for it like
[25:46] Speaker 3: the demand is there because the supply is limited. So
[25:49] Speaker 3: I learned that from my first contract. If I go
[25:51] Speaker 3: in and say, they say, well, what's your rate, and
[25:53] Speaker 3: I say, you know, I'm scared to I'm underpricing right
[25:59] Speaker 3: ninety right, And I have a mentor that's like, why
[26:03] Speaker 3: didn't you say one twenty you can be making one
[26:05] Speaker 3: hundred and twenty dollars an hour?
[26:06] Speaker 2: Da da da, You know things like that.
[26:08] Speaker 3: But so from my first contract to the second, it's
[26:11] Speaker 3: learning how to negotiate, learning how to speak what you
[26:15] Speaker 3: want because you missed one hundred percent of the shots
[26:17] Speaker 3: that you never take.
[26:18] Speaker 2: What's the worst they can say?
[26:19] Speaker 3: No, you know, Learning how to be engaging and sociable
[26:23] Speaker 3: with the people that are already there. I'm not above you,
[26:26] Speaker 3: I'm with you, and I'm here to absorb in your culture,
[26:30] Speaker 3: especially with the Indian tribes that I'm with. So I
[26:33] Speaker 3: feel like becoming one with the environment that you're with.
[26:38] Speaker 3: Negotiating was another thing, and that's what I did from
[26:41] Speaker 3: the first contract to the second one that made me
[26:44] Speaker 3: very successful. And both contracts are willing to take me
[26:47] Speaker 3: back to this day.
[26:48] Speaker 1: Yeah, tell as we close, tell us one more time.
[26:51] Speaker 1: The CPR business is very successful. CPR business opportunities you're providing,
[26:57] Speaker 1: how do we get in touch with you? And what
[26:59] Speaker 1: is that period of training that window of training as well.
[27:02] Speaker 2: Okay, so my business is in plux CPR.
[27:06] Speaker 3: It offers American Heart associated CPR certification from BLS, ACLS
[27:12] Speaker 3: and PALS certifications. You can find me at www dot MPLXPR.
[27:17] Speaker 3: You can find me on Instagram at MPLXCPR. And I
[27:21] Speaker 3: offer training not only certification for providers like nurses and daycares,
[27:26] Speaker 3: but I also offer leadership training and you becoming a
[27:30] Speaker 3: CPR instructor yourself. So if you already have a basic
[27:34] Speaker 3: life support certification, I can make you an instructor and
[27:37] Speaker 3: that comes at any pace that you want to take
[27:40] Speaker 3: the digital class as so you get the course right
[27:44] Speaker 3: and you can self pacete that. But it's as fast
[27:47] Speaker 3: as you want to move or as slow as.
[27:49] Speaker 2: You need to move.
[27:49] Speaker 1: I love it. I love it. Thank you for coming
[27:51] Speaker 1: on Money Making Conversations Master Club. I really really appreciate you.
[27:54] Speaker 2: Thank you for having me, Thank you.
[27:56] Speaker 1: For listening to this episode. Now I need for you
[27:59] Speaker 1: to do me a favor right now to follow or
[28:02] Speaker 1: subscribe to Money Making Conversations. It's free and you can
[28:05] Speaker 1: find it on the iHeartRadio app, Spotify, Apple Podcasts, or
[28:10] Speaker 1: wherever you get your podcasts. Please do me that favor,
[28:14] Speaker 1: follow or subscribe money Making Conversations. Keep winning

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