# Perseverance: She has assisted 3K entrepreneurs to launch their own drug test center or clinical lab, inspired by her son’s death.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 16 Sep 2024, 29 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/7aa771e1-2461-47c3-9347-b1d5015a549a/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Sheila Michelle Foye. Her career began with the Gas Company here in Atlanta just before natural gas was deregulated. She began as an Office Assistant and moved lattice style into mission-critical senior leadership roles within organizations and across industries such as SunTrust Banks (Truist), CapGemini, Accenture, Cox, and healthcare giants such as Morehouse School of Medicine, Piedmont, and Grady. Foye leveraged her corporate knowledge gained over the years to become an award winning, respected successful Entrepreneur in Drug Testing and CLIA-waived Laboratory Testing. Drug Testing was chosen due to her oldest son’s murder (age 24), which was drug/ gang violence related and her family history of substance/alcohol abuse that made for a rocky road in life. Nearly two years into the business, Michelle was able to innovate and pivot Precis Screening by establishing a consulting arm that has now assisted more than 3,000 Entrepreneurs and counting. #BEST #AMI #STRAW #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast See omnystudio.com/listener for privacy information.

## Transcript

[0:05] Speaker 1: Welcome to the show. I am Rashawn McDonald, the host
[0:07] Speaker 1: of Money Making Conversations Masterclass, where we encourage people to
[0:11] Speaker 1: stop reading other people's success stories and start planning their own.
[0:16] Speaker 1: Listen up as I interview entrepreneurs from around the country,
[0:19] Speaker 1: talk to celebrities and ask them how they are running
[0:22] Speaker 1: their companies and speak with nonprofits who are making a
[0:25] Speaker 1: difference in their local communities. Now sit back and listen
[0:29] Speaker 1: as we unlock the secrets to their success on Money
[0:32] Speaker 1: Making Conversations Masterclass. Hi, I'm Rashawn McDonald. I host this
[0:37] Speaker 1: weekly Money Making Conversations Masterclass show. The interviews and information
[0:41] Speaker 1: that this show provides are for everyone. It's time to
[0:44] Speaker 1: stop reading other people's success stories and start living your own.
[0:48] Speaker 1: My guest on the show today is a 25-year corporate
[0:50] Speaker 1: technology veteran. She's successful in many areas as an entrepreneur
[0:54] Speaker 1: in the drug testing industry, and has established an award-winning
[0:57] Speaker 1: consulting arm that has assisted more than 2,000 entrepreneurs and counting.
[1:02] Speaker 1: Please welcome to Money Making Conversation Masterclass, Michelle Foy. How
[1:07] Speaker 1: you doing?
[1:07] Speaker 2: I'm doing good. How are you?
[1:09] Speaker 1: First of all, thank you for coming on to Money
[1:11] Speaker 1: Making Conversation Masterclass. A lot of people work 40-hour week jobs.
[1:18] Speaker 1: Entrepreneurship seems like a dream, and they say in my
[1:22] Speaker 1: reading that black women, are the number one entrepreneurs in
[1:27] Speaker 1: the last 10 years. Why is that?
[1:30] Speaker 2: You know, I've read that same statistic, Rashawn, and I
[1:34] Speaker 2: really believe it's because we create, we birth, we create,
[1:38] Speaker 2: we nurture. And those are things that really, you know,
[1:43] Speaker 2: that's what entrepreneurship is made of.
[1:45] Speaker 1: Right. But 25 years now, you know, stepping out, you know,
[1:48] Speaker 1: it feels like security is there. It feels like retirement,
[1:52] Speaker 1: the health plan, and all those things that, When people,
[1:56] Speaker 1: they live for that. Yeah. Now, when you made that decision,
[2:00] Speaker 1: what were your friends, your family thinking? What did they
[2:04] Speaker 1: say to you to motivate you to realize you was
[2:07] Speaker 1: making the right decision or made you feel like you
[2:09] Speaker 1: was making the wrong decision?
[2:12] Speaker 2: Nobody was surprised, but I definitely feel like my husband
[2:16] Speaker 2: was nervous. Yeah.
[2:21] Speaker 1: And guess what? No negative to him. No. That's a
[2:25] Speaker 1: whole different, because we know what a check is. Every
[2:28] Speaker 1: week or every two weeks, that check comes with the
[2:32] Speaker 1: blessing of a good company to work with. But why
[2:34] Speaker 1: was he nervous?
[2:36] Speaker 2: Because he's been with his company for nearly 30 years.
[2:40] Speaker 2: He was raised on a farm, you know, very traditional life.
[2:44] Speaker 2: But guess what? He's now an entrepreneur also.
[2:47] Speaker 1: In what area?
[2:48] Speaker 2: In trucking.
[2:49] Speaker 1: In trucking.
[2:50] Speaker 2: He has a dump truck company.
[2:52] Speaker 1: Can't go wrong there. I'm telling you, you cannot go
[2:55] Speaker 1: wrong there. But you, as an entrepreneur, as an employee,
[2:59] Speaker 1: like we was talking, and I'm not saying anything negative
[3:01] Speaker 1: about people who are employed 40 hours a week job.
[3:04] Speaker 1: It's about, it shows about entrepreneurship. What enables a people,
[3:07] Speaker 1: a person that gives them that courage? Because you're going out,
[3:10] Speaker 1: I hear a lot of people say faith. Was that
[3:12] Speaker 1: part of it?
[3:13] Speaker 2: Faith was definitely part of it. I think when they
[3:17] Speaker 2: say it's in you, not on you, I definitely think
[3:19] Speaker 2: that that's it. You know, I can remember being five
[3:22] Speaker 2: years old being in the floor and writing what I
[3:25] Speaker 2: wanted to do with my life. Some people know, then
[3:28] Speaker 2: some people catch on later. It's a combination of just,
[3:35] Speaker 2: I didn't, I didn't fit. I was great in corporate,
[3:38] Speaker 2: you know, I excelled to leadership. I caught on fast,
[3:41] Speaker 2: you know, I did big things globally and, you know,
[3:44] Speaker 2: just here in the States, but there, I was still
[3:48] Speaker 2: that anomaly. I think the first clue is, of you
[3:52] Speaker 2: possibly being a candidate for entrepreneurship, you, you, you know,
[3:55] Speaker 2: you had that little block box and you got the,
[3:58] Speaker 2: the triangle and the square, you're trying to get it in.
[4:01] Speaker 2: You don't quite fit, you know, you can blend, but you,
[4:05] Speaker 2: there's still something. And so for me, it was, um,
[4:10] Speaker 2: I had lemonade stand. I sold peanut butter, chocolate chip cookies.
[4:14] Speaker 2: I sold home interior. Um, that was always that kind
[4:18] Speaker 2: of hustle. I had, when I had a job, I
[4:20] Speaker 2: had three jobs.
[4:22] Speaker 1: Right.
[4:22] Speaker 2: So it was, there was, there was just something I
[4:25] Speaker 2: knew that was something more for me.
[4:27] Speaker 1: Right. And I know a lot of people use that
[4:29] Speaker 1: word hustle. And I think that word can sound negative,
[4:32] Speaker 1: you know, because of the fact that it's not, you
[4:35] Speaker 1: had a spirit inside that you said, I want more
[4:38] Speaker 1: and I'm, and I'm willing to put the time in.
[4:40] Speaker 1: I was, I have a phrase I always say there,
[4:43] Speaker 1: there are 24 hours in a day, learn to take
[4:45] Speaker 1: advantage of each hour. And that's all you were doing. Now,
[4:48] Speaker 1: as you, as you grow older, you know, you know,
[4:50] Speaker 1: and you, Like I said, we're in this company 25 years.
[4:53] Speaker 1: What did you do exactly there?
[4:56] Speaker 2: So I retired myself, I say, from corporate America. And
[5:00] Speaker 2: I retired as a project and program leader. So I
[5:04] Speaker 2: entered corporate America with the gas company. It was a
[5:07] Speaker 2: great training ground. Shout out to Atlanta Gas Light, now owned,
[5:11] Speaker 2: you know, as Southern Company. I came in as a
[5:13] Speaker 2: secretary in the IT department. I started, you know, just
[5:17] Speaker 2: doing additional things. There was a lot of autonomy. So
[5:22] Speaker 2: I was able to learn a whole lot in my
[5:24] Speaker 2: secretarial role. I went into management consulting. So your Capgemini,
[5:30] Speaker 2: your Accenture. And then I started doing independent technology consulting
[5:35] Speaker 2: from the East Coast to the West Coast. So I
[5:38] Speaker 2: found my niche in higher education and health care. So
[5:42] Speaker 2: like Morehouse School of Medicine and Wake Forest Baptist. And
[5:46] Speaker 2: what happened is one glorious day, I, June 15th, 2016,
[5:56] Speaker 2: about 3 p.m., just got off a call and got
[6:01] Speaker 2: a call. My oldest son, his name is DJ, his
[6:05] Speaker 2: aunt called and said there was a shooting at the
[6:07] Speaker 2: basketball court and they think it's DJ. And I said,
[6:12] Speaker 2: I'm just thinking, shot in the arm. I'm thinking it
[6:16] Speaker 2: might not even be him. And that ended up being
[6:20] Speaker 2: he had been murdered. He had been shot in the
[6:22] Speaker 2: back of the head and killed. And so that totally
[6:27] Speaker 2: turned my world upside down. I was a newlywed, hadn't
[6:29] Speaker 2: been married even a year. Mother of seven, four biological,
[6:35] Speaker 2: three bonus, five girls, four girls and three boys. And,
[6:42] Speaker 2: you know, grandchildren even at that time. So immediately I
[6:45] Speaker 2: started this nonprofit called the Breakthrough Foundation. And I said,
[6:50] Speaker 2: I want to stand in the gap with kids. You know,
[6:52] Speaker 2: I want them to know that they have a purpose.
[6:54] Speaker 2: DJ was a good kid. You know, he was 24
[6:57] Speaker 2: years old when he was killed, but he still was
[6:59] Speaker 2: a kid. And I said, I want to give scholarships.
[7:03] Speaker 2: I don't want kids to think that they can't make
[7:05] Speaker 2: it in college because they're not going to have any money,
[7:07] Speaker 2: you know. So that was the first thing I did.
[7:11] Speaker 2: But a year and a half later, I went to
[7:14] Speaker 2: get a drug test for one of my technology clients.
[7:17] Speaker 2: And it was very linear space.
[7:20] Speaker 1: What do you mean?
[7:21] Speaker 2: Just basic. You know, you walk in, a few chairs, somebody,
[7:27] Speaker 2: you know, at a counter placing glass in a restroom.
[7:30] Speaker 2: And that was it. He had a vending machine. That
[7:32] Speaker 2: was it. I mean, it probably was 200, maybe I'm exaggerating,
[7:36] Speaker 2: 200 square feet, 300 square feet. And God literally, I mean,
[7:40] Speaker 2: it was like it caught up in 15 seconds. He said,
[7:44] Speaker 2: I want you to learn how to do this because
[7:46] Speaker 2: you're going to help save families because I am the
[7:49] Speaker 2: product of alcoholism and drugs. You are going to help
[7:54] Speaker 2: people get to work because you know how to get
[7:57] Speaker 2: people to work as part of your technology project management.
[8:01] Speaker 2: And you're going to make communities stronger because people are
[8:03] Speaker 2: going to be able to get jobs, create their own businesses.
[8:07] Speaker 1: You know what your strength is talking, right? That's one
[8:09] Speaker 1: of your strengths, right? You know how to get the
[8:11] Speaker 1: message out there. But you said something I want to
[8:14] Speaker 1: go back when you were talking about the corporate job.
[8:18] Speaker 1: As you was ascending, you said you were doing things
[8:20] Speaker 1: that weren't your responsibility. And I always tell people, because
[8:24] Speaker 1: everybody wants to do things and get paid for it.
[8:28] Speaker 1: And sometimes, I will tell you, there's a lot of
[8:30] Speaker 1: things I've done in my lifetime that I've not gotten
[8:32] Speaker 1: paid for it. But the benefit of me learning that
[8:35] Speaker 1: skill or doing that extra work have benefited me. Would
[8:38] Speaker 1: you agree?
[8:39] Speaker 2: Absolutely.
[8:41] Speaker 1: Give us an example of how it helped you out.
[8:43] Speaker 2: Oh, wow. It helped me out right now. I just
[8:48] Speaker 2: took on a client who has a home health care.
[8:53] Speaker 2: Shout out to Loyal Health Care. I mean, Loyal Care,
[8:56] Speaker 2: home care, private at home. And she has an amazing
[9:02] Speaker 2: business model. She's doing very well, but she needs some
[9:05] Speaker 2: more leadership expertise on her team. And simply by, you know,
[9:10] Speaker 2: stepping in and having certain conversations that led to me
[9:13] Speaker 2: becoming a fractional COO for her.
[9:17] Speaker 1: By doing extra.
[9:18] Speaker 2: Yeah.
[9:19] Speaker 1: Engaging yourself.
[9:20] Speaker 2: Exactly.
[9:20] Speaker 1: With a clear understanding there. You know, I won't say
[9:23] Speaker 1: you see opportunity, but there's a DNA inside of you
[9:26] Speaker 1: saying when you see a need, you present yourself.
[9:30] Speaker 2: Right.
[9:31] Speaker 1: Right.
[9:32] Speaker 2: You help people. Right. Genuinely.
[9:34] Speaker 1: Right.
[9:34] Speaker 2: And, you know, if I'm coming over to Rashawn's house
[9:38] Speaker 2: and I have good seed in my basket to drop
[9:41] Speaker 2: it in his yard, so I'm going to drop it
[9:43] Speaker 2: in my yard on the way, too.
[9:44] Speaker 1: Well, you got good spirit. I would say that in
[9:47] Speaker 1: a complimentary way. Thank you. Because, first of all, you're engaging,
[9:51] Speaker 1: got solid spirit, knowledgeable, and then you're alert. When I
[9:56] Speaker 1: say that's important because a lot of people, they're not alert.
[9:59] Speaker 1: They show up from work on time. They do what
[10:01] Speaker 1: they're supposed to do, and then they leave, not seeing
[10:04] Speaker 1: all the opportunities. Yeah.
[10:06] Speaker 2: Yeah. Let me tell you, I really understand that as
[10:10] Speaker 2: an employer. I mean, I hear people. People like to
[10:15] Speaker 2: show up to work and there's nothing to do. They
[10:17] Speaker 2: like to show up to work and do as little
[10:19] Speaker 2: as possible. You're not an entrepreneur or you got the
[10:23] Speaker 2: wrong job. That is your answer.
[10:26] Speaker 1: Because as we go through the whole thing, let's talk
[10:29] Speaker 1: about setting up the drug testing. Because that's your foray,
[10:33] Speaker 1: a tragic situation led to this ambitious move. But there's
[10:38] Speaker 1: a need you saw versus what was happening out there.
[10:41] Speaker 1: What were your thoughts? How did you pull it together?
[10:44] Speaker 2: Oh, my gosh. You know... I started my business in
[10:50] Speaker 2: 2012 because I was doing the independent technology consulting. And
[10:54] Speaker 2: the reason why I did that is because I found
[10:57] Speaker 2: that when I formed an LLC and when I had
[10:59] Speaker 2: an S-Corp, it allowed me to not only payroll myself
[11:04] Speaker 2: and contribute to my own 401k, but it also allowed
[11:07] Speaker 2: me to do 25% profit sharing. So that's a gem
[11:10] Speaker 2: for all of y'all who are listening. So it cuts
[11:13] Speaker 2: down all those taxable wages, right? But I wasn't a
[11:17] Speaker 2: true entrepreneur, though, because, you know, it's easy to go
[11:21] Speaker 2: get a technology contract. I'm not beating down nobody door.
[11:25] Speaker 2: I'm not really doing business development in the same way
[11:28] Speaker 2: as I am right now. So when I started the
[11:30] Speaker 2: drug testing center, my undergrad is in management. My graduate
[11:35] Speaker 2: degree is in international business. I've been sitting in the
[11:38] Speaker 2: room with C-suite executives since I was 23 years old
[11:42] Speaker 2: or so. So I brought all of that with me.
[11:47] Speaker 2: I really wish I had been in some of these
[11:50] Speaker 2: entrepreneurship classes that are out here now.
[11:52] Speaker 1: Right.
[11:53] Speaker 2: I was doing things just by the seat of my pants.
[11:56] Speaker 1: Right. Which is typical for people of color.
[11:59] Speaker 2: Yeah. I was just doing it by the seat of
[12:02] Speaker 2: my pants.
[12:03] Speaker 1: We don't have mentors which are important. They can help us.
[12:07] Speaker 1: They can pick up a phone and go, I'm about
[12:08] Speaker 1: to do this. What would you recommend? Right.
[12:11] Speaker 2: But we also don't trust people to be mentors.
[12:15] Speaker 1: That's true. But I think that Well, you got to
[12:17] Speaker 1: have a history and then also have to have that
[12:20] Speaker 1: conversation laid into you in high school. And then as
[12:24] Speaker 1: you grow older, you've heard it enough to understand this
[12:26] Speaker 1: is the process. And that's what we don't have in
[12:30] Speaker 1: the African-American community because we don't have entrepreneurs left and right.
[12:35] Speaker 1: We have people who work. Our cousins, our uncles, our daddies,
[12:39] Speaker 1: our parents, they work for people. That entrepreneurship conversation is
[12:43] Speaker 1: what we're talking about because, like I said, in 2012,
[12:46] Speaker 1: You started your LLC. You asked for who was available
[12:49] Speaker 1: to you. Everybody was working normal jobs. Right. But you
[12:53] Speaker 1: know what?
[12:54] Speaker 2: You even inspired me, Rashawn. You're not going to believe this.
[12:59] Speaker 2: You're not going to believe this. Quick, quick story. So
[13:05] Speaker 2: I listened to Steve Harvey's morning show. I remember him
[13:08] Speaker 2: saying or reading that you were his business partner. So
[13:12] Speaker 2: I followed you on LinkedIn. Now, we're talking 10 years.
[13:15] Speaker 2: We're talking 10, 12 years ago, right? And all I
[13:19] Speaker 2: would say to myself is, if Steve can live the
[13:24] Speaker 2: life that he lived, no joke, I can do it too. Like,
[13:30] Speaker 2: I mean, real conversations. So even just not being a
[13:35] Speaker 2: groupie or, you know, not even getting too deep, but
[13:38] Speaker 2: just knowing that somebody turned their life around to how
[13:42] Speaker 2: they wanted it, right?
[13:43] Speaker 1: Right.
[13:44] Speaker 2: And that they had somebody standing with them.
[13:47] Speaker 1: Right.
[13:48] Speaker 2: Even just knowing that inspired me. Please, don't go anywhere.
[13:52] Speaker 3: We'll be right back with more Money Making Conversations Masterclass.
[14:07] Speaker 3: Welcome back to the Money Making Conversations Masterclass hosted by
[14:11] Speaker 3: Rashawn McDonald. Money Making Conversations Masterclass continues online at MoneyMakingConversations.com
[14:18] Speaker 3: and follow Money Making Conversations Masterclass on Facebook, Twitter, and Instagram.
[14:23] Speaker 1: Right, the whole trust and the mentorship. Absolutely. And like
[14:26] Speaker 1: I said, and I say this to you again, you
[14:28] Speaker 1: have a great quality. And so this conversation of success
[14:32] Speaker 1: that we're talking about, your ambitious role of taking on
[14:35] Speaker 1: the responsibility yourself, not being traumatized by a disaster. And
[14:41] Speaker 1: I'm not minimizing the death of my son, but that's
[14:43] Speaker 1: a very disastrous, unforeseen moment. And a lot of people
[14:47] Speaker 1: shut down.
[14:47] Speaker 2: Let me tell you, it was hard for me to
[14:49] Speaker 2: come over here because before my son was killed, I
[14:55] Speaker 2: was pushing him to get his own apartment right down
[14:58] Speaker 2: the street. And so when I came, I wanted to
[15:02] Speaker 2: see where I was coming first. You know, and I'm
[15:06] Speaker 2: just like, you know, talking like DJ. I'm going to
[15:10] Speaker 2: get through it, you know. And so I always consider
[15:13] Speaker 2: these to be full circle moments where Rashawn McDonald, the
[15:19] Speaker 2: amazing businessman in all his glory, that I'm sitting on
[15:23] Speaker 2: his couch talking to him and he has no idea
[15:27] Speaker 2: that for 10, 12 years from afar, he was a
[15:30] Speaker 2: figure that I did not know, but just a figure
[15:33] Speaker 2: of this can be done. Black people can work together.
[15:36] Speaker 2: Black people can be successful.
[15:38] Speaker 3: Right.
[15:39] Speaker 2: Yeah.
[15:39] Speaker 1: And that's exactly why I do this show. I may
[15:41] Speaker 1: not know anybody out there who's listening to me, but
[15:44] Speaker 1: if you grab a crumb of this conversation and realize
[15:48] Speaker 1: that you did it. Because we get caught up into
[15:53] Speaker 1: this celebrityism, into massive social media numbers, and that's rare.
[16:00] Speaker 1: Everyday successful people is very, very You can accomplish that.
[16:06] Speaker 1: And so as we were talking earlier about the drug testing,
[16:09] Speaker 1: you know, you want to set that up. Did you
[16:12] Speaker 1: do it by yourself or you had to help?
[16:14] Speaker 2: No, I absolutely did it by myself. So I started
[16:17] Speaker 2: off with workplace drug testing. So pre-employment, random post.
[16:21] Speaker 1: So did you have a little small 200 square foot room?
[16:24] Speaker 2: I had a little bit more than that. I was
[16:26] Speaker 2: in Old National. I was on Old National Highway, 5526
[16:29] Speaker 2: Old National Highway. I had that office for three years.
[16:33] Speaker 2: I even transferred to probably close to 2,500 square feet
[16:38] Speaker 2: because I was able to get a medical director, lab director,
[16:43] Speaker 2: partner with a nurse practitioner, shout out to Kayonna Moreland,
[16:46] Speaker 2: my health reassurance, Atlanta Aesthetics, and it went from just
[16:51] Speaker 2: drug testing to lab work from lab work to acute
[16:57] Speaker 2: care from acute care to mentorship and expanding. So essentially
[17:02] Speaker 2: what I did from that one step was create a
[17:06] Speaker 2: universe of drug testing centers.
[17:09] Speaker 1: And it was all, did you know you was doing that?
[17:12] Speaker 2: No, no, not one day. That wasn't even my intention.
[17:16] Speaker 2: My intention was, If you are an employer, you got
[17:19] Speaker 2: a good employee that got drug problems, alcohol problems, let
[17:23] Speaker 2: us help you take them through a program. Don't throw
[17:26] Speaker 2: them away because that ain't going to help. That was
[17:29] Speaker 2: really what.
[17:30] Speaker 1: I was driving for. Michelle, drug testing, entrepreneurship. I personally
[17:37] Speaker 1: would have no clue as to how to pursue that opportunity.
[17:41] Speaker 1: So there has to be some degree of education. Expand
[17:44] Speaker 1: on it a little bit on how you really built that.
[17:47] Speaker 1: part of your brand or your business model.
[17:49] Speaker 2: Absolutely. I'm going to share with you. So you can
[17:51] Speaker 2: go set up and get yourself set up.
[17:53] Speaker 1: Okay. All right.
[17:54] Speaker 2: So number one, there's workplace drug testing.
[17:58] Speaker 1: Okay.
[17:58] Speaker 2: That's really what we focus on. And so with workplace
[18:01] Speaker 2: drug testing, you're going to partner with your big folks.
[18:04] Speaker 2: You're going to partner with LabCorp. You're going to partner
[18:06] Speaker 2: with Quest unless you really want to go deep into
[18:09] Speaker 2: lab and establish what you call a SAMHSA certified lab
[18:12] Speaker 2: that allows you to do the processing yourself. So you
[18:15] Speaker 2: make your lab relationships. And then you connect yourself with
[18:19] Speaker 2: third party administrators. So the people that do the schedule,
[18:23] Speaker 2: like way back when, let's pretend you had some job
[18:26] Speaker 2: way back when, and they would have sent you an
[18:28] Speaker 2: authorization and said, hey, Rashawn, go up the street to
[18:32] Speaker 2: Holcomb Bridge and get a drug test. That's a third
[18:35] Speaker 2: party relationship. I'm a third party administrator. So what I
[18:40] Speaker 2: have done is not only train folks, but for the
[18:43] Speaker 2: people who are alive and who are in relationships, And
[18:48] Speaker 2: my transportation and medical network, which is trademarked, by the way,
[18:52] Speaker 2: who are in there. When business comes to me, if
[18:56] Speaker 2: I can send it to them, I send it to them.
[18:59] Speaker 2: That way we have community well. So I'm in Virginia. No,
[19:03] Speaker 2: I wasn't in Virginia Beach. I was in Tuskegee. I
[19:07] Speaker 2: was in Tuskegee. Got a call. Driver had an accident.
[19:11] Speaker 1: Right, right.
[19:12] Speaker 2: I called one of my local partners. Mm-hmm. That company
[19:15] Speaker 2: is going to pay me, and I'm going to split
[19:17] Speaker 2: that with my local partner.
[19:20] Speaker 1: Now, how do you screen them? How do you bring
[19:23] Speaker 1: these partners or these affiliates onto your brand? You can
[19:28] Speaker 1: trust them.
[19:28] Speaker 2: Right. Well, you know, it don't take long to figure
[19:31] Speaker 2: out if you can trust people. Let's be real, right?
[19:34] Speaker 2: But really, they come to me as clients, and I
[19:37] Speaker 2: convert them into partners, if that makes sense, right?
[19:41] Speaker 1: Absolutely.
[19:42] Speaker 2: Because that's really my goal. But you can't tell everybody
[19:46] Speaker 2: that up front. So it is kind of like you screening. Exactly.
[19:50] Speaker 2: So you you you you got to see how the
[19:53] Speaker 2: relationship progresses. But you can operate a drug testing center.
[19:56] Speaker 2: I didn't have to go get a brick and mortar.
[19:58] Speaker 2: I could be mobile. So somebody could call me right now.
[20:02] Speaker 2: And if I want to, I'll take the call and
[20:05] Speaker 2: I'll go do the drug screen. Right. I can do
[20:08] Speaker 2: it at a hotel. I can do it at a
[20:10] Speaker 2: grocery store. I can, you know, do it at a
[20:13] Speaker 2: gas station.
[20:14] Speaker 1: Just like a notary. Wow.
[20:16] Speaker 2: And so most of the time, since you said notary,
[20:19] Speaker 2: people who are interested in this business are typically people
[20:22] Speaker 2: who have mobile businesses like notary, nurses, nurse practitioners, serial entrepreneurs,
[20:28] Speaker 2: people who have money and they want to invest in
[20:31] Speaker 2: something else. I get a lot of tax people too.
[20:34] Speaker 2: People who have seasonal work. So you you don't have
[20:38] Speaker 2: to start it as your primary business model. It really
[20:41] Speaker 2: can be a bolt on. And that's where the consulting
[20:44] Speaker 2: comes in. Because from a strategic planning perspective, I want
[20:49] Speaker 2: you to tell me what is your overall goal for
[20:51] Speaker 2: your life? And then let's figure out how to make
[20:54] Speaker 2: that work from a business standpoint.
[20:57] Speaker 1: Now, consulting, you know, as I'm listening to you, can't
[21:02] Speaker 1: find a better mentor than you. So if you're going
[21:05] Speaker 1: to consult, then I want to come to you. You
[21:08] Speaker 1: have no problem sharing your success, no problem articulating why
[21:13] Speaker 1: you're accomplishing these, because that's what bothers me. Because people
[21:17] Speaker 1: will talk about success, but they leave out a lot
[21:19] Speaker 1: of steps. And those steps are what prevent you from
[21:22] Speaker 1: being successful. Tell us about your consulting agency.
[21:25] Speaker 2: So, um, remember I mentioned I worked for some big
[21:28] Speaker 2: four consultant. And so really when I started my drug
[21:31] Speaker 2: testing center, I was leaning on my education, my corporate
[21:35] Speaker 2: experience and my consulting experience. Right. Um, and what I
[21:40] Speaker 2: ended up where I am right now is back into consulting.
[21:44] Speaker 2: So I shut down my office two years ago and
[21:47] Speaker 2: I went to a home office and I only work
[21:51] Speaker 2: on a consultant basis with my clients. So, If you
[21:54] Speaker 2: want to start a health care company, really any company,
[21:57] Speaker 2: but if you want to start a health care company,
[22:00] Speaker 2: if you need help with sales and marketing, if you
[22:03] Speaker 2: need brand management, if you want, we won three government contracts.
[22:09] Speaker 2: That's not easy. Oh, that's not easy at all. That's
[22:12] Speaker 2: not easy. And let me tell you. Somebody told me,
[22:16] Speaker 2: they said, oh, 70% of people who are in Sam.gov
[22:19] Speaker 2: will never get a contract. They said 30% of the people,
[22:22] Speaker 2: the other 30%, it'll take them for four years. And
[22:26] Speaker 2: I told them that doesn't apply to me. That may
[22:29] Speaker 2: apply to somebody. You can't see that's another thing as
[22:32] Speaker 2: an entrepreneur. You have to learn how to chew the
[22:35] Speaker 2: meat and spit out the bones. And that didn't apply
[22:40] Speaker 2: to me. And it didn't because since that conversation happened,
[22:44] Speaker 2: That's where two of the contracts were won. I liken
[22:48] Speaker 2: it to when I got married. My husband and I
[22:50] Speaker 2: met and married in 107 days. Now, every 107 days
[22:56] Speaker 2: and people, you know, they saw me as a divorcee
[23:00] Speaker 2: and a single woman. But when we got engaged, it was, well,
[23:04] Speaker 2: why are you doing that? And you just start with
[23:06] Speaker 2: the drug testing center. Why you, well, why you want
[23:08] Speaker 2: to open up a drug testing center? You know, Is
[23:12] Speaker 2: that profitable? Is it this? Is it that? If you're
[23:15] Speaker 2: going to be in entrepreneurship and if you're going to
[23:17] Speaker 2: step away from that steady paycheck, you have to be
[23:20] Speaker 2: okay with risk. You got to have a high tolerance
[23:22] Speaker 2: for risk. You have to be okay knowing what did
[23:26] Speaker 2: God tell you to do? And you have to be
[23:29] Speaker 2: obedient to that. So that's really what I operated. Like
[23:33] Speaker 2: God called me to it. He going to get me
[23:35] Speaker 2: through it. And that's been true since I started.
[23:40] Speaker 1: Now, how does one get in touch with you?
[23:43] Speaker 2: So you can reach me at www.precisbrand.com.
[23:51] Speaker 1: Now, you said in our introduction you were impacted over 2,000.
[23:54] Speaker 3: 3,000.
[23:54] Speaker 2: My team need to update that number. It's 3,000.
[24:00] Speaker 1: How?
[24:02] Speaker 2: I had a brand ambassador, Candace Holyfield. She had a
[24:08] Speaker 2: community of nurses. We're post-pandemic, right? People are looking for
[24:14] Speaker 2: other ways to, you know, everybody want to remember a pandemic.
[24:17] Speaker 2: Everybody want 10, 20, 20 streams of income, right? Right, right, right.
[24:22] Speaker 1: You know. As I always talk about multiple streams of income.
[24:26] Speaker 2: I know, I know. Everybody wanted 10 streams of income.
[24:29] Speaker 2: And so I literally came to Instagram teaching this for $ 99.
[24:32] Speaker 2: For $ 99. $ 99. I would give you all the information
[24:39] Speaker 2: to set up a drug testing center. $ 99. Ask me
[24:44] Speaker 2: how many people are who actually took the information and
[24:48] Speaker 2: did something.
[24:48] Speaker 1: How many did?
[24:50] Speaker 2: Less than 10.
[24:53] Speaker 1: Was it because of the work or did they not
[24:55] Speaker 1: understand their ability to make money as an entrepreneur?
[24:59] Speaker 2: I think they weren't true entrepreneurs. I mean, out of
[25:06] Speaker 2: all those people to date for that group, right, I'm
[25:09] Speaker 2: going to say probably about 10.
[25:13] Speaker 1: Did you have to change your marketing model?
[25:16] Speaker 2: I did not have to change my marketing model per se.
[25:19] Speaker 2: I changed my business model, meaning I took the price up.
[25:24] Speaker 2: So right now we cart out. A client typically spends
[25:27] Speaker 2: about $ 25, 000 with us on average because we understood that
[25:32] Speaker 2: people needed a certain level of investment.
[25:36] Speaker 1: Right.
[25:37] Speaker 2: And we understood that they needed a certain mindset. And
[25:40] Speaker 2: sometimes the two go head to head, not all the time,
[25:43] Speaker 2: but sometimes they go head to head. And so I
[25:47] Speaker 2: got tired of seeing people pay me and not execute.
[25:51] Speaker 2: Because like you said, I'm going to tell you everything
[25:53] Speaker 2: because it's from here. So I'm going to tell you
[25:57] Speaker 2: everything you need. I have no reason to hold it back.
[26:00] Speaker 1: So as I close this interview, and it's a great interview,
[26:03] Speaker 1: what makes you successful?
[26:07] Speaker 2: Ooh, I think resilience. I had to remind myself I'm
[26:15] Speaker 2: an author. I left my book out, but I wrote
[26:18] Speaker 2: a book called unbroken and it is, it talks about courage.
[26:24] Speaker 2: It talks about commitment and it talks about consistency. Um,
[26:31] Speaker 2: I think I, I think the reason why I'm successful
[26:33] Speaker 2: honestly is cause I, I never had nothing to lose.
[26:38] Speaker 2: Does that make sense?
[26:39] Speaker 1: Absolutely. That's blind courage I call because of the fact that,
[26:44] Speaker 1: you know, I wake up and I'm not happy when
[26:48] Speaker 1: I get up because I get up at 4.30. But
[26:51] Speaker 1: that's my commitment time. And so you have to be
[26:54] Speaker 1: consistent with your commitment time. Whatever time you choose, you
[26:57] Speaker 1: can't hit the snooze button on it because it's just
[26:59] Speaker 1: going to change your whole plan for that day. And
[27:02] Speaker 1: so when I wake up and I move forward, then
[27:05] Speaker 1: the plan becomes more and more clear as to what
[27:09] Speaker 1: I have to do that day. And so the average person,
[27:12] Speaker 1: the reason they show up to work, they don't know
[27:14] Speaker 1: why they're coming to work. They don't have a plan.
[27:18] Speaker 1: They don't have a desire to be there. But if
[27:21] Speaker 1: you woke up with an idea, this is what I'm
[27:23] Speaker 1: going to do, this is what I'm going to accomplish,
[27:26] Speaker 1: then you'll be more enthusiastic and you will accomplish more.
[27:29] Speaker 1: And like we talked about earlier, you should always show
[27:32] Speaker 1: up for work wanting to do more, wanting to learn more,
[27:35] Speaker 1: and to engage yourself to be successful. The average person
[27:39] Speaker 1: in life, they do not have a plan of being successful.
[27:43] Speaker 1: They just want to go to work. And so their
[27:46] Speaker 1: experience at that job can lead to frustration, can lead
[27:49] Speaker 1: to what time do I go home, what time at
[27:51] Speaker 1: lunch break do I have more power than what they
[27:54] Speaker 1: are trying to accomplish at the job or what they
[27:56] Speaker 1: were hired to do at that job. And that's my
[27:59] Speaker 1: burning desire with this show is to bring on individuals,
[28:03] Speaker 1: honest individuals, And most of my guests are honest. But
[28:06] Speaker 1: you are exceptional.
[28:07] Speaker 2: Thank you, Rashawn.
[28:08] Speaker 1: I appreciate that. You are exceptional.
[28:10] Speaker 2: Well, I thank you for being an example. I don't
[28:12] Speaker 2: think you, it's your show. But I want to make
[28:15] Speaker 2: sure you get credit. Because I'm telling you, just knowing
[28:19] Speaker 2: that you were standing next to somebody in partnership, it
[28:23] Speaker 2: did a lot for me.
[28:24] Speaker 1: Well, thank you. And thank you for coming on Money
[28:26] Speaker 1: Making Conversation Masterclass. I appreciate you.
[28:29] Speaker 2: Thank you for having me.
[28:31] Speaker 1: This has been another edition of Money Making Conversations Masterclass
[28:34] Speaker 1: hosted by me, Rashawn McDonald. Thank you to our guests
[28:37] Speaker 1: on the show today and thank you, our listening audience. Now,
[28:41] Speaker 1: if you want to listen to any episode or want
[28:43] Speaker 1: to be a guest on the show, visit MoneyMakingConversations.com. Our
[28:47] Speaker 1: social media handle is Money Making Conversations. Join us next
[28:50] Speaker 1: week and remember to always lead with your gifts. Keep winning.

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