# Better Health: He discusses $1M AI Health Equity Prize and need to prepare younger generations for healthier futures.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 10 Feb 2026, 33 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/9bc6e368-b1c0-4835-a91f-b3d90187eb32/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin. Co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize. Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives. He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success. The conversation is energetic, inspirational, and focused on using business as a force for social good. 🎯 Purpose of the Interview The interview aims to: 1. Introduce Well With All A wellness company offering supplements and energy drinks while funding health‑equity solutions. 2. Share Martin’s Personal Journey From poverty, trauma, and instability → to White House, Harvard Business School, and a top hedge fund. 3. Promote His Book, Friends of the Good A philosophy‑driven exploration of friendship, mentorship, and community. 4. Announce the $1 Million AI Prize A major initiative to scale AI tools that close health‑equity gaps. 5. Encourage Health Awareness in Underserved Communities Particularly around longevity, dietary choices, energy consumption, and supplement use. 🔑 Key Takeaways 1. Health Equity Drives the Mission Martin emphasizes that health is a human right and disparities in nutrition, maternal health, and mental‑health access must be addressed. 2. Well With All = Social Impact + Consumer Products The company donates 20% of profits and creates healthier alternatives (energy drinks, supplements) to replace harmful daily habits like sugary sodas. 3. Personal Story Fuels Commitment He overcame poverty, a traumatic home life, and limited opportunity—and believes he survived because others poured into him. 4. Mentorship Changed His Life Major turning points included: • Student body president at UNC Charlotte • Assistant to the White House Chief of Staff • HBS acceptance • Training under hedge‑fund leader Phil Gross 5. Expertise Matters His success with Well With All is grounded in 21 years as an investor specializing only in consumer companies. 6. AI Can Close Health Gaps The $1M Well With All Prize supports AI tools already impacting at least 1,000 lives with the potential to scale to 100,000+. 7. Black Longevity Documentary His company created a film (NAACP Image Award–nominated) featuring Black elders aged 85–106 to redefine narratives around Black health. 8. The Power of Friendship His book teaches readers how to identify “friends of the good,” the relationships that define one’s path and joy. 🗣️ Notable Quotes from Demond Martin (from the transcript) (All quotes sourced from:) On Health Equity • “Health is a human right. Everyone deserves nutritious food… everyone deserves to see a doctor.” • “Where With All is not just a brand—it's a movement.”…

## Transcript

[0:00] Speaker 1: Welcome to my show. I'm Rashon McDonald, a host of
[0:02] Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
[0:06] Speaker 1: reading other people's success stories and start planning your own. Now,
[0:10] Speaker 1: you don't want to miss an episode, so please take
[0:12] Speaker 1: a moment right now to follow or subscribe to Money
[0:14] Speaker 1: Making Conversations Masterclass. It's free. You can follow me on iHeartRadio, app, Spotify,
[0:20] Speaker 1: Apple Podcasts, or wherever you listen to your podcast. New
[0:23] Speaker 1: Money Making Conversations Masterclass episodes drop daily. I want to
[0:27] Speaker 1: keep you on alert because my guests provide tips on
[0:30] Speaker 1: how you can uplift your community, improve your financial planning, motivation,
[0:34] Speaker 1: or advice on how to be a successful entrepreneur. Now,
[0:38] Speaker 1: let's get this podcast started. My guess is the co
[0:41] Speaker 1: founder and CEO a well with All innovative health and
[0:44] Speaker 1: wellness company that pours a significant portion of its profits
[0:48] Speaker 1: into health equity. Well Withal is a black owned, purpose
[0:52] Speaker 1: led wellness brand with product designed to support everyday wellness
[0:57] Speaker 1: while committing twenty percent of their profits the health equity initiatives.
[1:02] Speaker 1: Please welcome to the Money Making Conversations Master Class. It's
[1:05] Speaker 1: been a long time since I've spoken to his brother,
[1:07] Speaker 1: he's doing big things. Damon Martin. How you're doing Damon,
[1:10] Speaker 1: I'm doing great, brother.
[1:11] Speaker 2: How you doing?
[1:12] Speaker 1: First of all, last time I talked to you, it
[1:14] Speaker 1: was no video. Now I get to see your ams.
[1:19] Speaker 2: Keep stepping the game up every day every day.
[1:21] Speaker 1: Now you'll be located in Boston, correct.
[1:24] Speaker 2: Yeah, right here in Cambridge Ouse, oude of Boston.
[1:26] Speaker 1: Why is this important health equity for our community? Just
[1:30] Speaker 1: for you in general? I know you're an African American man.
[1:32] Speaker 1: You successful, and a lot of people sit around and go, Okay,
[1:35] Speaker 1: you can go on vacation and just live your life.
[1:38] Speaker 1: Why is it? Why is it important to you? Demon?
[1:42] Speaker 2: It's important to me for a lot of reasons. I mean,
[1:44] Speaker 2: the life that I'm living right now is not the
[1:46] Speaker 2: life I've always lived. Okay, you know, I grew up,
[1:51] Speaker 2: you know, in the projects. I lived in a trailer
[1:54] Speaker 2: in rural North Carolina. I had a heroin addict as
[1:56] Speaker 2: a stepfather. So I've seen things, you know, throughout my
[1:59] Speaker 2: life that have given me perspective on the needs of
[2:04] Speaker 2: our community. And you know, after having a successful career
[2:08] Speaker 2: in finance and going to Harvard Business School and all
[2:10] Speaker 2: those things that we've talked about you know before you know,
[2:15] Speaker 2: five years ago, I was in the middle of an
[2:16] Speaker 2: emergency room with somebody I love dealing with depression anxiety
[2:21] Speaker 2: and was suicidal, and I had this clarifying moment that
[2:28] Speaker 2: you know, if this was met at fourteen, you know,
[2:32] Speaker 2: when I was living in a trailer in rural North Carolina,
[2:35] Speaker 2: I'd be deader in jail. And there's so many people
[2:38] Speaker 2: that are in that position right now who need help
[2:41] Speaker 2: navigating these systems of health and wellness that you know,
[2:47] Speaker 2: we're doing our party well with all to give twenty
[2:49] Speaker 2: percent of our profits to impact that.
[2:52] Speaker 1: Before we get to the twenty percent that you're giving
[2:54] Speaker 1: for your profits, tell us about what exactly is well withal.
[2:59] Speaker 2: Well with those health and wanness consumer product company, and
[3:02] Speaker 2: we create great product like you know this, you know,
[3:07] Speaker 2: incredible energy drink that's only eighty milligrams of caffeine and
[3:10] Speaker 2: taste fantastic. But there's a substitute for the things that
[3:14] Speaker 2: are in your daily life that you might be consuming
[3:16] Speaker 2: and not realizing the impact they have on it, like
[3:19] Speaker 2: a sugary soda and so forth. And so we're building
[3:23] Speaker 2: those products to make those incremental things for you to
[3:27] Speaker 2: live a longer, healthier life. We've got a line of
[3:30] Speaker 2: supplements that are fantastic, but you'll continue to see more
[3:35] Speaker 2: and more products, you know, from well Withal that make
[3:39] Speaker 2: those everyday moments in your life just a little bit better.
[3:41] Speaker 1: Now I've seen some of your supplements like for high
[3:43] Speaker 1: blood pressure, also for your diet digestive system. Let's talk
[3:48] Speaker 1: about the need for that and how important those supplements
[3:51] Speaker 1: are in the black community. Are in the community of color,
[3:54] Speaker 1: are people who need those supplements?
[3:56] Speaker 2: Yeah, I think very few people you know in this
[4:01] Speaker 2: country taken all of the nutrients that they need to
[4:05] Speaker 2: live a long, healthy life. And so that that's that's
[4:07] Speaker 2: the idea of a supplement, right, It's like to supplement
[4:11] Speaker 2: those things that you're not taking in You might not
[4:13] Speaker 2: be eaten your full amount of vegetables every day that
[4:17] Speaker 2: you need, so a great multi vitamin you know, can
[4:20] Speaker 2: supplement for that. Or you may have difficulty getting the
[4:23] Speaker 2: sleep that you need, and so you know, our time
[4:25] Speaker 2: release melatonin with ashwaganda and LT nine you know, can
[4:29] Speaker 2: help you, you know, on on those nights. Or you
[4:32] Speaker 2: may be in the middle of this flue season and
[4:35] Speaker 2: need some immunity, you know protection, So our D three
[4:37] Speaker 2: K two. You know, product can be a great you
[4:40] Speaker 2: know supplement you know, for for that or like you know,
[4:43] Speaker 2: I said with if you're drinking a sugary soda to
[4:45] Speaker 2: get your energy, you know, having something to supplement for
[4:49] Speaker 2: that to where you have a great tasting beverage and
[4:52] Speaker 2: still get the energy that you need. You know, we've
[4:54] Speaker 2: got a product for that.
[4:55] Speaker 1: You know, we got when I enterged you probably about
[4:58] Speaker 1: a year and a half ago, maybe even two years ago,
[5:00] Speaker 1: when you were at the early stage. You just come
[5:02] Speaker 1: back from essence, yes, exposing your product to the New
[5:07] Speaker 1: Orleans community. It is like about half a million people
[5:10] Speaker 1: attend that festival on an annual basis. Why was it
[5:14] Speaker 1: important to show your brand as an activation and what
[5:18] Speaker 1: did you get out of that?
[5:20] Speaker 2: I mean, you know, our community doesn't lie, right, And
[5:24] Speaker 2: so I wanted to have the product in the hands
[5:29] Speaker 2: of a ton of folks and get real feedback before
[5:32] Speaker 2: we put it on the market. Like we wanted to
[5:34] Speaker 2: taste tests you know throughout and and and the folks
[5:36] Speaker 2: that were there showed so much love you know to
[5:40] Speaker 2: well with AWE and the brand, and we were you know,
[5:43] Speaker 2: uh literally putting in the hands of folks in masks
[5:46] Speaker 2: for the first time, and all I heard was like,
[5:49] Speaker 2: what can I buy this?
[5:50] Speaker 1: Oh?
[5:50] Speaker 2: This is good?
[5:51] Speaker 1: Oh?
[5:51] Speaker 2: And then then you know, I also got baby. I'm
[5:54] Speaker 2: so proud of you. So like just to be in community,
[5:58] Speaker 2: you know, with the product, and that being the first
[6:00] Speaker 2: place that it was truly brought to the market was
[6:03] Speaker 2: a real honor.
[6:05] Speaker 1: Right. I'm talking to the co founder and CEO of
[6:07] Speaker 1: Wealth Withal. He's based out of the Boston Well with All,
[6:10] Speaker 1: the innovative health and wellness company that pours a significant
[6:13] Speaker 1: portion of its profits into health equity. We talk about
[6:19] Speaker 1: ideas them on you know, you made your money out
[6:22] Speaker 1: there in Wall Street. Now y'all here pedling bills. You
[6:27] Speaker 1: know what I'm saying, How does the brother make that lead?
[6:30] Speaker 1: And how do we trust you know what you're doing.
[6:33] Speaker 2: You know, I didn't start giving back today. You know,
[6:36] Speaker 2: I've lived a life, you know, of giving back because
[6:41] Speaker 2: my parents and my grandparents instilled in me that that
[6:44] Speaker 2: is what we do. And so you know, if you
[6:47] Speaker 2: look at the last twenty five years of my life,
[6:50] Speaker 2: from my church to Embrace Boston, which is my wife
[6:55] Speaker 2: and I co founded, which is the memorial to Martin
[6:58] Speaker 2: Luther King and Creditscott King that sits on the Boston
[7:01] Speaker 2: Common to the scholarships that we've got, Like, We've lived
[7:04] Speaker 2: this life of doing what God has called us to do,
[7:09] Speaker 2: and you know this is just a different manifestation of that.
[7:15] Speaker 2: And so you know, I'm working to earn that trust
[7:18] Speaker 2: every day. But what I can tell you is that
[7:20] Speaker 2: the experts that are on our team that build and
[7:24] Speaker 2: formulate each one of our products with care are extraordinary
[7:27] Speaker 2: humans and where we're doing our best to deliver exactly
[7:32] Speaker 2: what folks deserve.
[7:33] Speaker 1: Well, the number one thing that's always is about living
[7:36] Speaker 1: a better life. And you when you look at as
[7:39] Speaker 1: you gets older, you know, when I was in my twenties,
[7:42] Speaker 1: I didn't even think about forty or fifty. When I'm
[7:44] Speaker 1: forty fifty and I go to the bathroom with a
[7:46] Speaker 1: different objective. You know what I'm saying, there's a goal
[7:54] Speaker 1: that's and that's what you're trying to get us to
[7:58] Speaker 1: the point of understanding our sin else at a younger age.
[8:01] Speaker 1: When we get there, we're better prepared. That's what supplements do,
[8:05] Speaker 1: That's what energy drinks do. If you drink the right
[8:07] Speaker 1: things now when you here for it. In fifty sixty,
[8:10] Speaker 1: you might not break down as fast.
[8:12] Speaker 2: Correct. No, that's exactly right. And you know, we just
[8:16] Speaker 2: did a film that was just nominated gragulation by the
[8:20] Speaker 2: NAACP for an Image Award called Black Longevity, and it
[8:25] Speaker 2: follows the life of seven incredible people ranging in age
[8:28] Speaker 2: from eighty five to one hundred and six. And you know,
[8:31] Speaker 2: in many cases, you know, black health has been synonymous,
[8:35] Speaker 2: synonymous with death right and because all you hear about
[8:39] Speaker 2: is the despair, the diabetes, the hypertension, and the reality
[8:43] Speaker 2: is is like, the oldest person in the country is
[8:46] Speaker 2: a black woman, and before that, the oldest person in
[8:49] Speaker 2: the country was a Black woman. And we do live long,
[8:53] Speaker 2: healthy lives. And there are ways for us to do that,
[8:56] Speaker 2: and that needs to be the narrative that that that's
[8:59] Speaker 2: told and we're working at well withal to do that
[9:03] Speaker 2: and equip people to do that.
[9:05] Speaker 1: Yeah, before I am getting into detail, because sometimes when
[9:09] Speaker 1: useally the interviews, you know a person, but then their
[9:12] Speaker 1: story needs to be exposed a little bit more always told.
[9:15] Speaker 1: I always tell people on the storyteller. Now you talked
[9:18] Speaker 1: about you know, your life either way you were born.
[9:21] Speaker 1: Let's talk about the hedge foreign journey the education variety,
[9:26] Speaker 1: you know, because because I come from an inner city environment,
[9:29] Speaker 1: demand six sisters, two brothers, and limited academic opportunities. But
[9:34] Speaker 1: you know, graduate of math degree and honest graduating lifetime
[9:39] Speaker 1: you know, in the top vice president's student body by
[9:42] Speaker 1: the time I left my campus life. But how were
[9:46] Speaker 1: you able to turn your life around? Or who helped
[9:48] Speaker 1: you turn your life around? Demand and point you from
[9:52] Speaker 1: North Carolina right to where you're at now?
[9:56] Speaker 2: Yeah, I mean, and I write about this in my
[9:58] Speaker 2: book Friends of the Good that's coming out March thirty first.
[10:02] Speaker 2: At each point in my life, there have been these
[10:04] Speaker 2: extraordinary people that have that have impacted me and pushed
[10:08] Speaker 2: me and and and given me love in a way
[10:10] Speaker 2: that made me take that next step. But my life
[10:13] Speaker 2: really changed when I went to UNC Charlotte. You know,
[10:17] Speaker 2: I really found my people there and and you know,
[10:21] Speaker 2: became a leader on campus, was elected student body president
[10:24] Speaker 2: as a sophomore, and and really got great mentorship from
[10:28] Speaker 2: a lot of extraordinary people there, and and that led
[10:32] Speaker 2: to some great opportunities. My my first job out of
[10:35] Speaker 2: college was assistant to the White House Chief of Staff
[10:38] Speaker 2: and the Clinton administration and the White House Chief of
[10:40] Speaker 2: staff Erskine Bowles really became like my second father, and
[10:45] Speaker 2: he mentored me. And then you know, I got into
[10:49] Speaker 2: Harvard Business School after after leaving the White House, and
[10:53] Speaker 2: that led to the job, you know, in the investment business,
[10:56] Speaker 2: where I met this extraordinary human, phil grow who taught
[11:02] Speaker 2: me how to be an investor and he poured into me.
[11:04] Speaker 2: And then after a couple of years you know, working
[11:07] Speaker 2: under him, you know, I learned how to to take
[11:11] Speaker 2: the methodologies and skills that he taught me and then
[11:15] Speaker 2: apply you know, the skill sets that I had on
[11:17] Speaker 2: top of that, and that led to a twenty one
[11:19] Speaker 2: year career. I was the only black partner at a
[11:22] Speaker 2: major hedge fund in the country for two decades. We
[11:24] Speaker 2: can talk about the sadness of that as well, But
[11:27] Speaker 2: those steps and those people, you know, me working my
[11:31] Speaker 2: butt off at every one of those junctions, but having
[11:34] Speaker 2: folks really giving me an opportunity and then taking advantage
[11:38] Speaker 2: of it, you know, was was the key.
[11:40] Speaker 1: What exactly, DeMont is a hedge fund? What is that?
[11:44] Speaker 2: So it's a type of investment company that reduces its
[11:50] Speaker 2: risky by pairing you know, lungs and shorts or underweights
[11:56] Speaker 2: and so you're you're not at risk if just the
[11:59] Speaker 2: whole industry you know, goes down by twenty percent because
[12:03] Speaker 2: you've hedged. You know that that risk.
[12:07] Speaker 1: You still that Toba dudd. Sorry, if it's some secret
[12:13] Speaker 1: out there at DeMont, I can deal to the German Man.
[12:16] Speaker 1: Because what you just said was really cool. I'm still dumb. Okay,
[12:21] Speaker 1: can you help a brother out with some more information.
[12:24] Speaker 2: It's a kind of investment firm that reduces your your
[12:28] Speaker 2: risk of losing money and increases the probability if you're
[12:32] Speaker 2: doing it right, of making money.
[12:33] Speaker 1: So so as a hedge fund, you select a particular
[12:39] Speaker 1: or series of stocks, or you move a certain level
[12:43] Speaker 1: of stocks or how does that work? Because you know,
[12:45] Speaker 1: I'm trying to figure out can I create a hedge fund?
[12:49] Speaker 1: Or it's a what you know? Let me just say
[12:51] Speaker 1: if I say I want to like focus on Apple,
[12:54] Speaker 1: I want to focus on the home depot, I want
[12:57] Speaker 1: to focus on Apple? Could that be my hdge fund?
[13:00] Speaker 1: Is that?
[13:01] Speaker 3: So?
[13:02] Speaker 2: First off, I would this is game on game. If
[13:07] Speaker 2: this is not what you do every day, I would
[13:11] Speaker 2: highly recommend that you put your money in an index
[13:13] Speaker 2: fund and not you know, so like that's that's I
[13:18] Speaker 2: think that a lot of people try to, you know,
[13:21] Speaker 2: try to treat investing like gambling in a casino. But
[13:24] Speaker 2: you can actually protect your assets and you can invest
[13:27] Speaker 2: over the long term the easiest way to do that
[13:30] Speaker 2: because the data shows that, you know, an individual, even
[13:34] Speaker 2: somebody that does it, you know, on a daily basis,
[13:37] Speaker 2: is unlikely to beat those indexes. So like, go to
[13:40] Speaker 2: Vanguard or you know, Fidelity, get the S and P
[13:43] Speaker 2: five hundred, invest in that.
[13:45] Speaker 1: So everything you do is education and patience.
[13:48] Speaker 2: Thousand percent and expertise Like I invested only in consumer
[13:52] Speaker 2: companies for twenty one years. Like that's all I did,
[13:55] Speaker 2: and that was my expertise. Every day I woke up
[13:59] Speaker 2: and thought about that. So the competitive advantage of somebody
[14:02] Speaker 2: doing that versus somebody just kind of reading the paper
[14:04] Speaker 2: and looking at you know, the TV shows and so forth.
[14:08] Speaker 2: Like your way out of your lead.
[14:10] Speaker 1: Please don't go anywhere. We'll be right back with more
[14:12] Speaker 1: Money Making Conversations master class.
[14:14] Speaker 3: No, I need for you to do me a favor
[14:17] Speaker 3: right now to follow or subscribe to Money Making Conversation.
[14:21] Speaker 3: It's free and you can find it on the iHeartRadio app, Spotify,
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[14:29] Speaker 3: me that favor, follow or subscribe Money Making Conversations. Welcome
[14:37] Speaker 3: back to Money Making Conversations Master class with me Rashaun McDonald.
[14:41] Speaker 1: Right, So the upcoming book. You know that you have
[14:44] Speaker 1: friends of the good. Why dis direct the book? Why
[14:46] Speaker 1: did you even want to tell us your story?
[14:50] Speaker 2: You know, I lived this very private life, and as
[14:55] Speaker 2: I began to talk to young people going to colleges
[15:01] Speaker 2: and universities, you know, for over twenty one years, every
[15:05] Speaker 2: week I would have at least one young person in
[15:09] Speaker 2: my office talking about the investment business, talking about any
[15:13] Speaker 2: way that I could be helpful. And over that period
[15:16] Speaker 2: of time, what I found is that I wanted to
[15:19] Speaker 2: multiply the amount of impact you know, that I had.
[15:23] Speaker 2: And you know, I've had an incredible set of experiences
[15:27] Speaker 2: and I wanted to share, you know, those experiences. And
[15:31] Speaker 2: in this time of loneliness and despair, I think that
[15:35] Speaker 2: there's an under estimate of how impactful friendships can actually
[15:42] Speaker 2: be on your life. And what I've found is that
[15:47] Speaker 2: community and friendship are one of the most important things,
[15:52] Speaker 2: one of the most essential elements of joy that you
[15:55] Speaker 2: could possibly engage in. And I know I've noticed that
[15:59] Speaker 2: a lot of young people don't have that understanding how
[16:03] Speaker 2: to assess who should be in your inner circle. I
[16:07] Speaker 2: have a saying like, show show me your friends, I'll
[16:10] Speaker 2: show you your future. And and I just think that
[16:14] Speaker 2: there's an opportunity to engage in this conversation in a
[16:17] Speaker 2: way that that many of us haven't. And I'm really
[16:20] Speaker 2: proud of the of the work that that me and
[16:22] Speaker 2: and Corey Hagam, who collaborated with me on this book,
[16:28] Speaker 2: have have accomplished.
[16:29] Speaker 1: You know, I've been fortunate in my life to work
[16:31] Speaker 1: on two New York Times bestseller The first I did
[16:34] Speaker 1: two of with Steve Harvey, Yes, did one recently with
[16:37] Speaker 1: steven A Spient. The key with that point of view.
[16:40] Speaker 1: Point of view of course on there was by women
[16:43] Speaker 1: and relationships, and steven A was overcoming the odds because
[16:48] Speaker 1: you know he was just you know, got fired form
[16:52] Speaker 1: ESPN was the more recent thing. They came back to
[16:54] Speaker 1: be the number one talent, the ESPN. But along the
[16:56] Speaker 1: way a lot of journeys coming up HBCU grab shattered
[17:01] Speaker 1: his knee. That point of view is about overcoming the
[17:04] Speaker 1: odds and do it through hard work and relationships. Yeah,
[17:09] Speaker 1: what's your point of view for your book Friends of
[17:11] Speaker 1: the Good?
[17:13] Speaker 2: So you know, the framing is aristotle lesser known viewpoint.
[17:20] Speaker 2: He viewed friendship as one of the most essential elements
[17:23] Speaker 2: of joy, and he framed friendship in the three categories
[17:27] Speaker 2: transactional scratch my back, I scratch yours. Friends of pleasure.
[17:31] Speaker 2: We go out and party and hang together. Maybe we
[17:33] Speaker 2: want a basketball team together. But both of those are
[17:36] Speaker 2: fleeting in nature, because when the transactions of the fund
[17:39] Speaker 2: goes away, so does the friendship. And the third category
[17:43] Speaker 2: is friends of the good, and those are are friends
[17:46] Speaker 2: of valor, like people that have a commonality just like you.
[17:50] Speaker 2: Like we ain't spend a lot of time together, but
[17:52] Speaker 2: I know that there's a commonality in our experience and
[17:56] Speaker 2: our growing up and how we want to impact the world.
[17:58] Speaker 2: And when you meet people like that, those are friendships
[18:01] Speaker 2: for a lifetime. So I'm telling my story through the
[18:06] Speaker 2: lens of several of my friends of the good. And
[18:09] Speaker 2: starting with my grandmother. You know, you know, she used
[18:13] Speaker 2: to quilt and she would weave like these old pieces
[18:17] Speaker 2: of fabric together and then it would turn into this
[18:20] Speaker 2: beautiful tapestry. And that's really you know, that's what friends
[18:24] Speaker 2: do like they take it. They take the broken pieces
[18:27] Speaker 2: that we have and put it together and make it
[18:29] Speaker 2: something special. And that's the story that I'm telling.
[18:32] Speaker 1: Well, you know, it's really interesting just talking to you
[18:36] Speaker 1: because of the fact that I would tell people when
[18:38] Speaker 1: I as much success as I was having in my life, Demon,
[18:42] Speaker 1: it wasn't in too my forties early forties when I
[18:45] Speaker 1: accepted that this what you do. You know, that's just
[18:48] Speaker 1: a luck. This is a skill set that you possess. Yes,
[18:53] Speaker 1: a lot of people out there, you know, a lot
[18:54] Speaker 1: of people put a lot of this success into faith,
[18:56] Speaker 1: which I respect, but still it comes out in the
[18:59] Speaker 1: hard work relationships and also the acceptance that you have
[19:02] Speaker 1: the skill set to do this. I asked this question you, Demon,
[19:05] Speaker 1: when did you realize you were smart? When you realize
[19:07] Speaker 1: this is what you could do? What age?
[19:10] Speaker 2: Well, when you say this right like that, this is
[19:13] Speaker 2: turned into different things over time.
[19:14] Speaker 1: No, No, listen to you say one years. Let's go
[19:16] Speaker 1: to that Twitter one year run.
[19:18] Speaker 2: You're talking about the investment business.
[19:19] Speaker 1: Right, Because you know, you have a gift, You're a
[19:22] Speaker 1: great communicator to have a great smile. So you walk
[19:24] Speaker 1: in the room, I know automatically you can decemine sending
[19:28] Speaker 1: figure out, Okay, what's going on in the room. That's
[19:30] Speaker 1: the skill set you have. I have got to be
[19:31] Speaker 1: around you. I know that in fact, and so, but
[19:35] Speaker 1: that's just that one talent. I have that same skill set.
[19:37] Speaker 1: I know exactly. I'm not saying I could read people's mind,
[19:40] Speaker 1: but I know exactly who I'm talking to in the
[19:43] Speaker 1: sharp conversation. But when you start having success, and I
[19:46] Speaker 1: was having success in the entertainment business from writing sitcoms,
[19:51] Speaker 1: managing talent like Steve Harvey, I was having success. But
[19:55] Speaker 1: sometimes when they're making money, and so in that process,
[19:59] Speaker 1: you can get a kind of get on that wheel
[20:01] Speaker 1: and the right wheel, and you don't be afraid to
[20:03] Speaker 1: get off that wheel because sometimes you don't know why
[20:06] Speaker 1: you're being successful. And I said, you work, you wake up, go,
[20:09] Speaker 1: stop you nervous, just what you do?
[20:12] Speaker 2: Right, So I got you. So, you know, Malcolm Gladwell
[20:17] Speaker 2: frames this really well where he talks about it takes
[20:19] Speaker 2: ten thousand hours in order to become an expert in anything,
[20:22] Speaker 2: and it was that ten thousand hours tends to take
[20:25] Speaker 2: about five years, and so about five years into my
[20:28] Speaker 2: career of being an investor, I knew that I knew
[20:33] Speaker 2: what the hell I was doing. I knew that I
[20:34] Speaker 2: was an expert in that field. I knew that that
[20:38] Speaker 2: I had worked harder than anyone else. I had the
[20:40] Speaker 2: right framing, and I was also and the results were
[20:43] Speaker 2: showing that I was an expert. And so when you
[20:46] Speaker 2: have that, nobody can ever take that away from you.
[20:48] Speaker 2: And so when you just and then every year, as
[20:51] Speaker 2: long as you continue to put the diligence and work
[20:54] Speaker 2: in that, that expertise just compounds. And that's what it did,
[20:58] Speaker 2: you know, for the next fifteen years beyond that.
[21:01] Speaker 1: Now, let's talk about going back to when to introduce you,
[21:04] Speaker 1: because I want to stay focused on there, because health
[21:07] Speaker 1: equity and twenty percent of your profits. Yeah, a lot
[21:10] Speaker 1: of people, you know, if they push back, go really
[21:13] Speaker 1: what does he do with that? Okay, so define exactly
[21:17] Speaker 1: when you say the word twenty percent and then use
[21:19] Speaker 1: worth health equity, how does it? How does they have
[21:22] Speaker 1: the community? And also it make me feel good as
[21:24] Speaker 1: a consumer that I'm buying a product that gives back.
[21:27] Speaker 2: Yeah, I mean, so when when I think about health equity,
[21:32] Speaker 2: I think about you know, health being a human right right,
[21:35] Speaker 2: and that that everyone deserves to have nutritious food to eat.
[21:39] Speaker 2: Everyone deserves to you know, be able to see a
[21:42] Speaker 2: doctor when they have a mental health concern, or or
[21:45] Speaker 2: just to be able to deliver your baby, you know,
[21:48] Speaker 2: safely with a routine you know delivery. You know, to me, like,
[21:53] Speaker 2: that's conceptually health equity. How are we addressing that? One clear,
[21:58] Speaker 2: very clear manifestation and of that is what we just
[22:01] Speaker 2: announced at the Consumer Electronics Show last week. We're launching
[22:05] Speaker 2: the million dollar Well with All Prize, which is scaling
[22:09] Speaker 2: AI driven solutions to close health equity gaps. Right, So, like,
[22:15] Speaker 2: how how do you use the power of this incredible technology?
[22:19] Speaker 2: And yes, there's you know, there's there's issues that that
[22:22] Speaker 2: folks have pointed out about AI, but there's some powerful
[22:25] Speaker 2: things that they can do to help and particularly help
[22:28] Speaker 2: the communities that are that are underserved, and we are
[22:32] Speaker 2: sourcing those best ideas and will award a million dollars
[22:36] Speaker 2: of prize money to scale and mentor and drive not ideas,
[22:41] Speaker 2: but drive impact you know, on the society in a
[22:45] Speaker 2: way that you know very few others are And so
[22:48] Speaker 2: we're not just a Well with All is not just
[22:50] Speaker 2: a brand, I mean, it's a movement, and we started,
[22:53] Speaker 2: you know, with that from the.
[22:54] Speaker 1: From the very beginning. I love talking to demand. First
[22:57] Speaker 1: of all, energy drink, I knew nothing about, nothing about
[23:02] Speaker 1: it's right here. It's no video, it's no video. And
[23:07] Speaker 1: then he talks about the book, which I knew nothing about.
[23:10] Speaker 1: By the friend, Now, this million dollar AI prize, I'm
[23:15] Speaker 1: trying to I'm just trying to keep up with your demand. Okay,
[23:18] Speaker 1: this interview is just trying to like tell the facts
[23:20] Speaker 1: because you're one of these one of these individuals who
[23:23] Speaker 1: you know, just sit around with all these brilliant ideas. Now,
[23:27] Speaker 1: so we're gonna go and steps here. Let's talk about
[23:30] Speaker 1: We talked about the overall concept, well with all your background,
[23:35] Speaker 1: you're in Boston, what inspired you the twenty percent equity?
[23:40] Speaker 1: Let's talk about this energy drink? Well, with all energy,
[23:45] Speaker 1: how many flavors you got?
[23:47] Speaker 2: We got four. So we got fruit punch, which was
[23:50] Speaker 2: the very first, and it has a taste of true nostalgia,
[23:55] Speaker 2: like when you sip that, you're gonna taste it and
[23:57] Speaker 2: be like, oh.
[23:58] Speaker 1: Now you know fruit front, strawberry strawberry.
[24:03] Speaker 4: We got strawberry lemonade, right, and then okay, we got
[24:12] Speaker 4: you fruit, punch, lemonade, what's the next one?
[24:17] Speaker 2: Tropical mango, okay, and peach and so like it's a
[24:21] Speaker 2: variety of flavors. So we got a variety pack. You
[24:24] Speaker 2: can go on well withthall dot com. You can go
[24:26] Speaker 2: on Amazon, Walmart, Target, like we we can we can
[24:30] Speaker 2: get it to you, you know, so you can taste
[24:32] Speaker 2: it and try it. But it's just a great If
[24:35] Speaker 2: you look at the one of the highest caloric impacts
[24:39] Speaker 2: to the American diet, it's sugary sodas and drinks, right,
[24:43] Speaker 2: and so it's like having a substitute for that, like
[24:45] Speaker 2: just swapping out that sugary soda or drink that that
[24:49] Speaker 2: you're drinking just like one a day, Like that one
[24:52] Speaker 2: swap over a year is like forty five thousand calories, right.
[24:56] Speaker 2: That that that you can you know, not put on
[24:58] Speaker 2: your body, so diabetes, that all the things that are
[25:01] Speaker 2: impacting you know, underserved communities. You know, having these small
[25:06] Speaker 2: choices that you make on a daily basis can add
[25:09] Speaker 2: to the longevity of your life.
[25:10] Speaker 1: Now it's interesting. I'll just tell you I I don't
[25:14] Speaker 1: drink coffee or tea, so caffeine never enters my body
[25:18] Speaker 1: and that yeah, okay, yeah, and so I've always been
[25:21] Speaker 1: nervous about even consuming an energy drink. So now your
[25:26] Speaker 1: pictures to me, Rashean McGown, Rashana, you should try our
[25:29] Speaker 1: energy drink because put your nerves aside. This is why
[25:34] Speaker 1: the inergury drink will work for you. Talk to me. Yeah, yeah, all.
[25:39] Speaker 2: Things in a category are not created equal, and so
[25:41] Speaker 2: like if you look at well with all energy, it's
[25:44] Speaker 2: only eighty milligrams of caffeine, the same caffeine as a
[25:47] Speaker 2: small cup of coffee. The energy source is black and
[25:51] Speaker 2: green tea. It's plant based everything on the label. You
[25:54] Speaker 2: read it and you go, oh, I know what that means, right,
[25:57] Speaker 2: And so it's a great substance. Like I know, for me,
[26:01] Speaker 2: I need a little kick of energy in the morning.
[26:03] Speaker 2: I also don't drink coffee, but I don't drink the
[26:05] Speaker 2: other stuff that's out there. There's two hundred milligrams of
[26:08] Speaker 2: caffeine and beyond, I'm drinking something that that gives me
[26:11] Speaker 2: just a boost I need before my workout in the
[26:14] Speaker 2: morning around one o'clock, I have another one to get
[26:17] Speaker 2: the rest of that, you know, low right, you know,
[26:20] Speaker 2: for the day. So it's a very great alternative to
[26:24] Speaker 2: the things that that people are putting in their body.
[26:27] Speaker 1: Right, okay, great, So now we got the energy drink
[26:30] Speaker 1: out the way. Now that's on the market. You can
[26:31] Speaker 1: go to well withal and Person.
[26:33] Speaker 2: Yeah, yeah, absolutely, well with all Walmart, Amazon, It's it's
[26:38] Speaker 2: all there.
[26:38] Speaker 1: Okay, cool, that's good. Now let me ask you this down.
[26:43] Speaker 1: You have an idea, how do you believe? And it's
[26:47] Speaker 1: so much you say, you know something, people are gonna
[26:49] Speaker 1: buy this. I know they're gonna buy this. How do
[26:52] Speaker 1: you go from that belief to them actually buying it?
[26:57] Speaker 1: Demon Because that's a that's very competitive world. You in
[27:01] Speaker 1: energy drinks, it is.
[27:03] Speaker 2: It has to be an unwavering belief combined with expertise,
[27:09] Speaker 2: right right, Like all I did for twenty one years
[27:12] Speaker 2: is investing consumer companies. So it was very like the
[27:16] Speaker 2: idea of how to use capitalism to impact these societal
[27:21] Speaker 2: needs was the first, you know, piece of the idea.
[27:25] Speaker 2: But then using the expertise that I had in combination
[27:30] Speaker 2: you know, with with with my my co founder and
[27:32] Speaker 2: my business partners and what their expertise was, that's how
[27:35] Speaker 2: we manifested exactly what it is that we wanted to
[27:38] Speaker 2: produce but it was in the realm of our expertise.
[27:41] Speaker 2: So it wasn't just an idea. It was an idea
[27:43] Speaker 2: based on what we knew how to actually do, the
[27:47] Speaker 2: relationships that we had, the years of experience of driving
[27:51] Speaker 2: these businesses, what led us to exactly what we're doing
[27:55] Speaker 2: and partnering with the right folks, like, all of this
[27:57] Speaker 2: is about the people. I mean, I can have the vision,
[28:01] Speaker 2: but I have to convince the right people who have
[28:05] Speaker 2: all of the expertise in order to drive the actuality
[28:09] Speaker 2: of what we're doing.
[28:10] Speaker 1: Absolutely, and then the book Friends of the Good comes
[28:12] Speaker 1: out of when and your point of view I was
[28:16] Speaker 1: going to impact the reader.
[28:18] Speaker 2: Yeah, March thirty first is when it comes out. You
[28:22] Speaker 2: can you can pre order it right now, so you know,
[28:26] Speaker 2: you can hit that on Amazon and marketing head out there.
[28:29] Speaker 1: Yeah, come on now, I'm in. I'm in.
[28:32] Speaker 2: Yeah, you can pre order, please do by two. But
[28:36] Speaker 2: you know, the point of view, I think that again,
[28:40] Speaker 2: during this time of loneliness and despair, having an openness,
[28:44] Speaker 2: like particularly for men, you know, there is this idea
[28:48] Speaker 2: that we can you know, take this journey alone. We can't.
[28:54] Speaker 2: You can't have success without a crew, you know. Again,
[28:57] Speaker 2: you know, show me your friends, I'll show your future,
[28:59] Speaker 2: like the people around you, you know, are essential to
[29:03] Speaker 2: your joy and your success in life. And so I
[29:07] Speaker 2: think that there there's something for every reader to take
[29:10] Speaker 2: away from from how relationships can can make your life,
[29:13] Speaker 2: you know, fuller and more joyful.
[29:15] Speaker 1: And the million dollar campaign using AI. What are the
[29:19] Speaker 1: parameters of participation and when could one can one submit
[29:24] Speaker 1: applications now? Or how does that work? Yeah?
[29:28] Speaker 2: Go to the Well with All foundation dot org and
[29:32] Speaker 2: you can sign up.
[29:33] Speaker 1: For Okay, so yeah, wellwith all doctor, Well with All
[29:37] Speaker 1: that's where you get your products, right, yes, yes, indeed
[29:39] Speaker 1: Protest is a Well with All foundation, that's correct, okay, yeah, yeah.
[29:44] Speaker 2: And and so you can sign up for for the
[29:47] Speaker 2: email activation as soon as applications are are open. But
[29:52] Speaker 2: I just want to be clear, like we're not we're
[29:55] Speaker 2: not rewarding ideas here, rewarding impact. So there's there's some
[30:00] Speaker 2: simple parameters around what what folks have to have. It
[30:04] Speaker 2: has to be used on technology that's readily accessible. You
[30:07] Speaker 2: already have to be positively impacting a cohort of a
[30:12] Speaker 2: thousand folks with the ability to scale to at least
[30:15] Speaker 2: one hundred thousand so we're going to invest in you know,
[30:20] Speaker 2: actual impacts as opposed to ideas.
[30:23] Speaker 1: When you say okay, slow me down, we say invest
[30:27] Speaker 1: in actual impact impacting health.
[30:29] Speaker 2: Related Yeah, closing these health equity gaps. So, I mean
[30:33] Speaker 2: there are ideas out there, you know, using AI that
[30:37] Speaker 2: for instance, you know, help people navigate, you know, the
[30:41] Speaker 2: healthcare system, help people stay in adherence to what their
[30:48] Speaker 2: doctors are asked them to do in terms of taking
[30:50] Speaker 2: their medication. Imagine like walking out of a long doctor's
[30:55] Speaker 2: visit and and you've gotten all these instructions and you
[31:00] Speaker 2: walk out, and you get a text message that tells
[31:02] Speaker 2: you here's actually what the doctor told you to do
[31:04] Speaker 2: in plain English, and then gave you reminders each day
[31:09] Speaker 2: on how you stayed in adherence with that so that
[31:12] Speaker 2: you can be you know, well on your recovery. There
[31:15] Speaker 2: are there's the power within this technology to get people
[31:19] Speaker 2: access to information and context to again allow them to
[31:23] Speaker 2: live longer, healthier lives. And that's what Well with All
[31:26] Speaker 2: is working to support.
[31:28] Speaker 1: Well my brother. You know, I'm so happy to be
[31:31] Speaker 1: back and reconnected, first of all, and when you reconnect,
[31:34] Speaker 1: there's an advancement, there's an investment in my life. There's
[31:37] Speaker 1: an advancement in your life, you know right now, look
[31:39] Speaker 1: forward to the book coming out, look forward to the
[31:42] Speaker 1: AI campaign that's going to close help equity, And you're
[31:46] Speaker 1: going to convince me to try one of your energy drinks.
[31:49] Speaker 1: And I tell everybody right now, I've never in my
[31:52] Speaker 1: life drunk an energy drink. And I'm gonna tell you
[31:54] Speaker 1: so when I consume it, when you send it to me,
[31:57] Speaker 1: I'm gonna put it on my social media. I'm you
[32:00] Speaker 1: drink in my life and lemonade. Brother me, we got
[32:06] Speaker 1: my knees close together and that fruit. But brother, yeah,
[32:13] Speaker 1: I love you man, I love your love. Tomorrow you
[32:15] Speaker 1: can bringing smile man. And I look forward to uh,
[32:18] Speaker 1: you know, just meeting you in Los Angeles. Yeah days,
[32:21] Speaker 1: but again, good luck on everything. I'll be bringing you
[32:25] Speaker 1: back to talk about your book closer to that date.
[32:28] Speaker 1: Right now, it's just pre orders. You can pre order,
[32:30] Speaker 1: pre order pre order, but again, is it wrewithal dot
[32:34] Speaker 1: com for the supplements and energy drinks. Werewith Allfinancial dot
[32:39] Speaker 1: org for the AI one million dollar contest and what's
[32:42] Speaker 1: right to go to pre order the books?
[32:45] Speaker 2: Uh, you can go to Amazon, Barnes and Nobles. Friends,
[32:49] Speaker 2: of the good by demand Martin. Uh yeah, we're excited
[32:53] Speaker 2: for that as well.
[32:54] Speaker 1: I appreciate you, brother, thank you for coming on Conversation
[32:56] Speaker 1: master Class.
[32:57] Speaker 2: Thank you, man, I appreciate you, Thank you.
[33:00] Speaker 1: Thank you for listening to this episode.
[33:02] Speaker 3: No, I need for you to do me a favor
[33:04] Speaker 3: right now to follow or subscribe to Money Making Conversations.
[33:08] Speaker 3: It's free and you can find it on the iHeartRadio app, Spotify,
[33:12] Speaker 3: Apple Podcasts, or wherever you get your podcasts. Please do
[33:16] Speaker 3: me that favor, follow or subscribe Money Making Conversations.
[33:21] Speaker 1: Keep winning

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