# Brand Building: Helps individuals and businesses diagnose issues, define strategies, and drive performance.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 4 Jul 2025, 28 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/380fc344-1c41-444d-95af-b3140165bad2/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways: 🎙️ Guest Overview: Charelle Lans • Title: Business Strategist, Vision Strategist, and Founder of Vision Strategy Management (VSM) • Background: Industrial engineering degree; former Fortune 500 employee (e.g., Johnson & Johnson) • Mission: Helps individuals and businesses diagnose issues, define strategies, and drive performance. 💼 Core Concepts & Insights 🔍 What She Does • Acts as a “business doctor” for small to mid-sized businesses. • Helps clients uncover blind spots, streamline operations, and align personal purpose with business goals. 🧠 Key Philosophies • “Profit is in the patterns, not in the panic”: Sustainable success comes from consistent systems, not reactive hustle. • “You deserve to be paid, not just passionate”: Passion is important, but structured pricing and value delivery are essential for sustainability. • “Rest is a revenue strategy”: Rest improves clarity, leadership, and long-term business health. 🛠️ Business Strategy Tips 1. Pricing & Value • Research your market and understand the problem you solve. • Avoid underpricing due to emotional ties or overpricing without value. • Develop a pricing strategy that reflects your experience and the value you deliver. 2. Scaling Smartly • Avoid “scaling chaos” — building a brand without infrastructure leads to burnout. • Build systems, processes, and the right team before scaling. • A platform (not just a brand) is sustainable and scalable. 3. Vision Execution • A vision without a strategy and management is just a wish. • Use metrics to track progress and ensure your vision is in motion. • Surround yourself with: • Mentor • Sponsor • Coach • Network 🧩 Common Entrepreneurial Pitfalls • Wearing “hustle” as a badge of honor can lead to burnout. • Trying to do everything alone without a blueprint or support system. • Fear of sharing ideas due to intellectual property concerns — instead, stay ahead by always working on the next idea. 📲 Connect with Charelle Lans • Website: visionstrategymanagement.com • Social Media: @CharelleLans on Instagram, Facebook, LinkedIn #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset…

## Transcript

[0:05] Speaker 1: Welcome to the show.
[0:06] Speaker 2: I am Rashwan McDonald, the host of Money Making Conversations Masterclass,
[0:10] Speaker 2: where we encourage people to stop reading other people's success
[0:13] Speaker 2: stories and.
[0:14] Speaker 1: Start planning their own.
[0:16] Speaker 2: Listen up as I interview entrepreneurs from around the country,
[0:19] Speaker 2: talk to celebrities and ask them how they are running
[0:22] Speaker 2: their companies, and speak with dog profits who are making
[0:25] Speaker 2: a difference in their local communities. Now, sit back and
[0:28] Speaker 2: listen as we unlock the secrets to their success on
[0:31] Speaker 2: Money Making Conversations Masterclass. Hi, I'm Rashan McDonald. I host
[0:37] Speaker 2: the weekly Money Making Conversation Masterclass show. The interviews and
[0:41] Speaker 2: information that this show provides off for everyone. It's time
[0:45] Speaker 2: to stop reading other people's success stories and start living
[0:48] Speaker 2: your own now. If you want to be a guest
[0:50] Speaker 2: on my show, Money Making Conversation Master Class, please visit
[0:54] Speaker 2: our website Moneymakingconversations dot com and click to be a
[0:58] Speaker 2: guest button. If you're more motivational speaker, an influencer, small
[1:02] Speaker 2: business owner, got a product, an entrepreneur, I want you
[1:06] Speaker 2: on my show.
[1:06] Speaker 1: Now, let's get this show started.
[1:08] Speaker 2: My next guest is a six time award winning author.
[1:12] Speaker 2: She's an engaging motivational speaker and is called business therapists
[1:17] Speaker 2: by her clients. Chippy Leeds is supporting the economic advances
[1:21] Speaker 2: of the people to live their best in helping women
[1:25] Speaker 2: to find the value in their voice. Please work with
[1:28] Speaker 2: the Money Making Conversations Masterclass. Charrell Lands.
[1:31] Speaker 3: Hey Don charelle I'm wonderful. How are you? Thank you
[1:34] Speaker 3: so much for having me on today?
[1:36] Speaker 1: Good?
[1:37] Speaker 2: First of all, what exactly do you do? Miss business therapists?
[1:42] Speaker 4: I am considered a business doctor and what that means
[1:45] Speaker 4: is simple times is I help individuals and company diagnose
[1:49] Speaker 4: their issues, define ways to impact them and then drive performance.
[1:54] Speaker 4: And so I do so with small to miss size
[1:57] Speaker 4: organizations as well as everyday people. Me or considered me
[2:00] Speaker 4: a business therapist because we'll start off in business, but
[2:03] Speaker 4: a lot of the times business is often tied to
[2:05] Speaker 4: something personal or purposeful, and so we end up going
[2:09] Speaker 4: there and then eventually coming back yourself what I did well.
[2:12] Speaker 2: You know, when you're talking about small business, are you
[2:14] Speaker 2: talking about the corporate level or you're talking about the
[2:16] Speaker 2: entrepreneur and small business level.
[2:18] Speaker 4: I support all eighty percent is entrepreneur small business, and
[2:22] Speaker 4: then the other twenty percent is more corporations.
[2:25] Speaker 2: Okay too, my show focuses on small business and entrepreneur
[2:29] Speaker 2: So what are some of the signs somebody will need
[2:32] Speaker 2: somebody like Charrelle in their life.
[2:35] Speaker 4: I'm so glad you asked, because interestingly enough, I sit
[2:38] Speaker 4: in the blind spot of organizations, and so a company
[2:41] Speaker 4: typically doesn't know they need me until they need me.
[2:44] Speaker 4: So ways that a company will find me is typically
[2:48] Speaker 4: if you are find if you find yourself basically highlighting
[2:51] Speaker 4: the hustle every day, there's usually an easier or better way.
[2:55] Speaker 4: What I tell my clients is is if it takes
[2:57] Speaker 4: you more than thirty minutes to figure out how to do,
[2:59] Speaker 4: there's likely a better way way.
[3:00] Speaker 3: And what I do is help people.
[3:02] Speaker 4: And individual or businesses define where the gaps are.
[3:06] Speaker 3: If you're working too hard, if you feel burned out,
[3:09] Speaker 3: you probably need me.
[3:10] Speaker 4: If you are constantly in the space of the hustle
[3:13] Speaker 4: and the kick and the push, then you probably need me.
[3:16] Speaker 4: If you're in a space where you are like, Okay,
[3:18] Speaker 4: I've done everything that I can and I really don't
[3:20] Speaker 4: know which way to turn, then you're usually you'll they'll
[3:23] Speaker 4: find me.
[3:23] Speaker 3: So if a company's.
[3:24] Speaker 4: Going to an incubation hub, trying to find money and
[3:29] Speaker 4: they're ready later but not ready now. Then they probably
[3:33] Speaker 4: need the services that hire my organization provide.
[3:36] Speaker 1: Now I'm gonna tell you this, Charrelle.
[3:38] Speaker 2: A lot of people you carry the word or to
[3:41] Speaker 2: use the word hustle as a badge of honor.
[3:45] Speaker 1: Now you're saying, if.
[3:45] Speaker 2: You're hustling or spending two thirty minutes on the project
[3:49] Speaker 2: that you should have done at a snap of your fingers,
[3:51] Speaker 2: then you need to make the call to Charrell that
[3:54] Speaker 2: they are fool or you saying they're fooling themselves, or
[3:57] Speaker 2: like all things, can we get caught up into click
[4:01] Speaker 2: phrases terminology that finds like we're really doing something?
[4:05] Speaker 1: Please talk to us.
[4:08] Speaker 4: Okay, I know this will probably sound controversial, but the
[4:11] Speaker 4: aspect of hustle is it's overplayed, it's played out at
[4:15] Speaker 4: this point. Hustle oftentimes leads people into an early grave, right,
[4:20] Speaker 4: because what that implies is that you're constantly on the
[4:23] Speaker 4: go and you're constantly doing And there's nothing wrong with
[4:27] Speaker 4: being relentless and expressing a space of grit, but we
[4:31] Speaker 4: have to do so in a meaningful way. So are
[4:34] Speaker 4: we maximizing our time? Are we maximizing our dollars because
[4:38] Speaker 4: quite frankly, especially in communities of color, we're short on resources.
[4:42] Speaker 4: So we have to be extremely strategic. And this aspect
[4:45] Speaker 4: of hustle is really working us into an early grave.
[4:48] Speaker 4: In fact, if I give you one statistic, you know,
[4:50] Speaker 4: the leading cause of death, specifically as it relates to
[4:53] Speaker 4: women's heart disease.
[4:54] Speaker 3: And that's not oftentimes what we.
[4:56] Speaker 4: Eat, it's what we wear, and sometimes it's that badge
[4:59] Speaker 4: that we call honor of hustle. But that at least
[5:02] Speaker 4: to us being overwhelmed at least to us being broke
[5:04] Speaker 4: and oftentimes burned out. And we don't have the space
[5:07] Speaker 4: for that, We don't have the capacity for that, especially
[5:09] Speaker 4: not in our communities.
[5:10] Speaker 2: How does industrial engineering that your degree then works with
[5:15] Speaker 2: what you're doing.
[5:16] Speaker 3: Now, so it's one and the same.
[5:19] Speaker 4: And so what I do is I am a vision strategist.
[5:24] Speaker 4: Simply put, I help people realize the things that are
[5:28] Speaker 4: important to them, with the aspect being that I focus
[5:31] Speaker 4: on the operation side. Industrial engineering is a very broad
[5:35] Speaker 4: field and it takes forms in different spaces and industries.
[5:39] Speaker 3: But in either case, I'm.
[5:41] Speaker 4: Dealing with systems, processes, and people and efficiency. So how
[5:46] Speaker 4: to make things run better, smoother, more efficiently, and then
[5:50] Speaker 4: of course taking the aspect of people.
[5:53] Speaker 3: Early on in my life.
[5:54] Speaker 4: I determined that I wanted to do something purposeful and
[5:57] Speaker 4: meaningful with my life, and so I spent and really
[6:01] Speaker 4: investing in coaching and mentoring and identifying people who could
[6:05] Speaker 4: pour into me. And I found that I love to
[6:08] Speaker 4: solve problems, and I love to solve meaningful problems, and
[6:10] Speaker 4: I love to work with people, and so I basically
[6:14] Speaker 4: get paid to ask questions and help my clients determine
[6:19] Speaker 4: the areas of opportunities that they have because oftentimes the
[6:24] Speaker 4: solution is deeply rooted within them, but sometimes it just
[6:27] Speaker 4: takes someone to ask the right questions to help them
[6:30] Speaker 4: uncover where the issues lie. So it's still one and
[6:33] Speaker 4: the same. But if I were to say to you, hey,
[6:35] Speaker 4: I'm an industrial engineer, the next thing is okay, well
[6:38] Speaker 4: what does that mean or what exactly do you do?
[6:40] Speaker 4: So if I redefine that to simply say that you
[6:43] Speaker 4: know what, consider me your business doctor. I help you
[6:46] Speaker 4: to diagnose issues that occur, define ways that you can
[6:50] Speaker 4: improve them, and then.
[6:52] Speaker 3: Drive performance within your organizations.
[6:55] Speaker 2: Now, industrial engineering, to get a degree in that because
[6:59] Speaker 2: you're now an independent of your own business. Where would
[7:03] Speaker 2: you have went to work with an industrial degree?
[7:07] Speaker 4: Okay, I've worked for a number of companies. I've worked
[7:10] Speaker 4: for several Fortune five hundred companies, and immediately after I
[7:14] Speaker 4: graduated school, I worked for Johnson and Johnson. That was
[7:16] Speaker 4: the first one that I worked for. I did several
[7:19] Speaker 4: years with Jay and Jay, with a couple of other
[7:21] Speaker 4: companies in the food industry, in the wire and cable industry,
[7:25] Speaker 4: and in about ten years is when I actually decided
[7:27] Speaker 4: to start VIS Revision Strategy Management. So we're in all
[7:31] Speaker 4: organizations really and truly, and you'll find us doing We're
[7:35] Speaker 4: the ones that are typically doing things like data analysis. Right,
[7:39] Speaker 4: We're telling you where the money's going. We're telling companies
[7:41] Speaker 4: where the lost is within an organization. We're telling them
[7:45] Speaker 4: how to strategically position their project to get capital from investors.
[7:50] Speaker 4: We are the business side of engineering, if you will.
[7:53] Speaker 1: Cool.
[7:54] Speaker 2: I'm talking to sharel Lands. She's a business strategist. They
[7:58] Speaker 2: called their business there, and I agree with that. You know,
[8:01] Speaker 2: she's very articulating her platform industrial engineering.
[8:05] Speaker 1: You know.
[8:07] Speaker 2: He told me minor mathematics, you know, So we got
[8:10] Speaker 2: a little relationship here, but.
[8:13] Speaker 1: Let's talk about it. I ask some questions that you
[8:15] Speaker 1: submitted to me.
[8:16] Speaker 2: I want to go down through those questions so we
[8:18] Speaker 2: get a good sense of what you do and also
[8:20] Speaker 2: introducing you to my audience of money Making Conversation Master
[8:24] Speaker 2: Class listeners.
[8:25] Speaker 1: Now, you say profit is in the patterns, not in
[8:28] Speaker 1: the panic. What do you mean when you say that?
[8:31] Speaker 4: So a lot of the times we chase opportunities, or
[8:34] Speaker 4: companies will consistently chase every single opportunity that comes to them.
[8:39] Speaker 4: So typically entrepreneurs when they're first starting out, it's about
[8:43] Speaker 4: kind of establishing their name, their credibility, and getting the profits.
[8:49] Speaker 4: And so what will find is that they go after
[8:52] Speaker 4: everything right, and they go.
[8:53] Speaker 3: After a lot.
[8:54] Speaker 4: It's in the ability to develop consistency within your niche though,
[8:59] Speaker 4: so it's created eating a name where people come to
[9:01] Speaker 4: know you, love you, trust.
[9:02] Speaker 3: You, but they understand who you are.
[9:05] Speaker 4: What that does is it keeps entrepreneurs and small business
[9:08] Speaker 4: owners from going after scope creek, which is grasping at
[9:11] Speaker 4: every dollar, which it typically accompanies being in a state
[9:14] Speaker 4: of panic constantly just out there trying to guess and
[9:17] Speaker 4: grasp for what's next. So to move away from that
[9:21] Speaker 4: profit is truly in the ability to develop consistent patterns
[9:25] Speaker 4: in how you show up to your customer, but then
[9:28] Speaker 4: also how you deliver the products and services that you have.
[9:32] Speaker 1: Now let's go to the next one. You deserve to
[9:34] Speaker 1: be paid, not just passionate.
[9:37] Speaker 4: So here's the thing about it. And I would hope
[9:40] Speaker 4: that we start businesses that are based in a strong
[9:45] Speaker 4: core belief of core value. But that doesn't mean you
[9:49] Speaker 4: should do it for free all the time. And I
[9:51] Speaker 4: think that there's this common misconception that because I'm passionate
[9:55] Speaker 4: about it, I have to do it for free. But ultimately,
[9:58] Speaker 4: you want your business to be sustainable, and the aspect
[10:02] Speaker 4: of building sustainability means.
[10:04] Speaker 3: That you have to get paid.
[10:05] Speaker 4: You have a specific value that you create, and you
[10:09] Speaker 4: have a specific product or promise that you offer to
[10:13] Speaker 4: the organization, to the world, and so you should be paid,
[10:16] Speaker 4: and not only paid, but paid fairly for it. And
[10:19] Speaker 4: what I've found is that oftentimes we tend to have
[10:23] Speaker 4: the dichotomy, and how we choose to get paid often
[10:26] Speaker 4: lies in our personal relationship with money. And so if
[10:30] Speaker 4: we have an off kiltered relationship with money, it often
[10:33] Speaker 4: shows up in how we position ourselves to be paid,
[10:36] Speaker 4: and so it's not just about being passionate, but it's
[10:39] Speaker 4: about being paid and that comes through a very structured
[10:42] Speaker 4: business model.
[10:43] Speaker 1: Now you know that.
[10:44] Speaker 2: Let's stay on this for a minute, because you know,
[10:47] Speaker 2: of course it's called rates. How do you find your
[10:50] Speaker 2: rates so you can get paid because and then not
[10:55] Speaker 2: asking too much based on petitional losing a client? How
[11:00] Speaker 2: do you find that balance?
[11:01] Speaker 1: Torell? Because I agree you.
[11:03] Speaker 2: Should get paid for your quote unquote value, But how
[11:06] Speaker 2: do you determine your value?
[11:09] Speaker 4: I say, first, you have to start by doing the research,
[11:12] Speaker 4: and not too many organizations actually do the research. What
[11:15] Speaker 4: is the problem that you're seeking to solve and to
[11:18] Speaker 4: whom are you seeking to solve that first.
[11:20] Speaker 3: Issue, Then you have to assess the nature.
[11:23] Speaker 4: Of the work, the livelihood, everything that you have acquired
[11:27] Speaker 4: over the years to help deliver that in order to
[11:30] Speaker 4: set the rate.
[11:31] Speaker 3: Now I'm glad that we're pausing on.
[11:32] Speaker 4: This because the other thing that I see is sometimes
[11:35] Speaker 4: weak inflate rates, and that's the other side of it.
[11:38] Speaker 4: So that doesn't help an organization build credibility either. But
[11:42] Speaker 4: you have to have a pricing strategy when you're coming
[11:46] Speaker 4: into marketing, and it could vary depending upon the organization.
[11:49] Speaker 3: Some people will price low and then kind of gain high.
[11:52] Speaker 4: Other people try to offer a space of incentive to
[11:54] Speaker 4: get people in.
[11:55] Speaker 3: There's no right or wrong with how you do that.
[11:57] Speaker 4: However, what I will say is whatever you start with,
[12:00] Speaker 4: just know that you are shaping a perspective in the
[12:03] Speaker 4: mindset of your potential client or customer, and.
[12:06] Speaker 3: They tend to grasp to whatever that is.
[12:09] Speaker 4: Not that you can't move from it, but they do
[12:11] Speaker 4: tend to hold you accountable to what you say. But
[12:14] Speaker 4: even more so than that is the focus on the
[12:17] Speaker 4: ability to deliver value. And if you're able to position
[12:21] Speaker 4: yourself not specifically for the price upset, but your ability
[12:25] Speaker 4: to demonstrate and deliver value to your customers, you will
[12:29] Speaker 4: gain the respective tribe or individuals who value the same
[12:33] Speaker 4: things that you do.
[12:34] Speaker 2: I'm speaking to the sharel lands as La ns a
[12:39] Speaker 2: six time award winning author. She is engaging motivational speaker.
[12:43] Speaker 2: As you can see, she's called the business therapist by
[12:46] Speaker 2: her clients. She believes in supporting the economic advancement of
[12:49] Speaker 2: people to live their best in helping women, which is
[12:53] Speaker 2: most important, to find the value in their voice.
[12:55] Speaker 1: How can we reach you I know I have some more.
[12:57] Speaker 2: Questions to ask you, but I want to make sure
[12:59] Speaker 2: people hear how they can get in touch with you absolutely.
[13:03] Speaker 4: So you can find me on any and all platforms Instagram, LinkedIn,
[13:07] Speaker 4: Facebook at Charelle Lands and at c H.
[13:09] Speaker 3: A R E L L E and then L A
[13:12] Speaker 3: N S.
[13:12] Speaker 4: Or you can find me on my business at www.
[13:15] Speaker 4: Dot Vision Strategymanagement dot com.
[13:18] Speaker 1: Vision Strategy Management. Why did you come up with that name?
[13:22] Speaker 4: That's a great one because a lot of the times,
[13:24] Speaker 4: what separates one from having pure or true execution is
[13:28] Speaker 4: not only having a vision and being having the foresight
[13:31] Speaker 4: for where you want to go and what you want
[13:33] Speaker 4: to see manifest, but you also have to have that
[13:36] Speaker 4: vision coupled with a strategy, and the strategy gives you
[13:39] Speaker 4: an aspiration for that dream and it begins to tie
[13:42] Speaker 4: it down. But neither of those gets you to a
[13:45] Speaker 4: place of execution if you're not managing it. So measuring
[13:48] Speaker 4: something or having a dream without effectively managing it means
[13:52] Speaker 4: that it's just a wish. But the moments you associate
[13:54] Speaker 4: a metric to it and you're constantly keeping a viewpoint
[13:57] Speaker 4: of it, well, now you've gotten into the space of
[13:59] Speaker 4: being able to manage that vision to a place of execution.
[14:03] Speaker 5: Please don't go anywhere. We'll be right back with more
[14:06] Speaker 5: Money Making Conversations Masterclass. Welcome back to the Money Making
[14:16] Speaker 5: Conversations Masterclass, hosted by Rashaan McDonald.
[14:20] Speaker 1: How can you get a customer or one of your
[14:23] Speaker 1: clients to the right balance?
[14:26] Speaker 4: This is a good one and it's an internal goal
[14:28] Speaker 4: that I have, which is when a customer client comes
[14:31] Speaker 4: to me, we talk about it. And I know this
[14:34] Speaker 4: is cliche about working in the business and on the business.
[14:39] Speaker 3: The goal is to.
[14:39] Speaker 4: Move from working one hundred percent in the business, if
[14:44] Speaker 4: you will, to gradually move into a place where you're
[14:48] Speaker 4: twenty percent in the business eighty percent working on the business.
[14:52] Speaker 4: But it comes through the balance of creating the appropriate systems,
[14:56] Speaker 4: processes and surrounding yourself with the right people.
[14:59] Speaker 3: So we have to do two things, and in it's.
[15:04] Speaker 4: It does take time to build the processes and the
[15:08] Speaker 4: systems in place. But an aspect of moving from working hard,
[15:13] Speaker 4: which is constantly doing everything, which honestly is an indicator of.
[15:18] Speaker 3: A need for processes and systems.
[15:20] Speaker 4: If you find that you're constantly putting out fires, then
[15:23] Speaker 4: that is a clear indication of a need to develop
[15:26] Speaker 4: an effective system or processing for your business and then
[15:30] Speaker 4: ultimately getting to a place of hardly working. But hardly
[15:34] Speaker 4: working for me is not necessarily not working. It's shifting
[15:39] Speaker 4: the way that you contribute and add value, So not
[15:42] Speaker 4: working as hard in the grind day to day because
[15:46] Speaker 4: if I'm doing the same thing over and over, I
[15:48] Speaker 4: should have a system in place, or I should be
[15:51] Speaker 4: able to delegate that. And the more that we begin
[15:54] Speaker 4: to elevate ourselves in our organizations, the less that we
[15:56] Speaker 4: spend doing the day to day detailed work because we've
[16:00] Speaker 4: developed a system, we developed a process, or we have
[16:03] Speaker 4: people that can support us. The hardly working becomes now
[16:08] Speaker 4: infused in developing the teams that carry out the work
[16:12] Speaker 4: and also creating a space to give back, so that
[16:15] Speaker 4: we're now creating meaningful work because once the system is
[16:18] Speaker 4: in place and we're doing that thing, and now we
[16:21] Speaker 4: can put it on autopilot, and now we can teach
[16:23] Speaker 4: more people how to do it, which then creates a
[16:25] Speaker 4: new stream of revenue for the organization or for you.
[16:29] Speaker 1: Now let's talk.
[16:30] Speaker 2: About rest is a revenue of strategy, because I think
[16:33] Speaker 2: that's a good follow up on the working hard and
[16:36] Speaker 2: hardly working. Now we're going to get some rest. How
[16:39] Speaker 2: do you rest? How's rest a revenue strategy strategy?
[16:43] Speaker 4: Then the more that we recognize that rest is not
[16:47] Speaker 4: only it's not a luxury, it's a necessity because our
[16:51] Speaker 4: teams need us to be sharp, they need us to
[16:54] Speaker 4: be well rested. Because when that happens, we can be
[16:57] Speaker 4: better thought leaders for our organization. We can give better
[17:01] Speaker 4: direction and clarity on where we want the vision to go,
[17:04] Speaker 4: and we can be better supporters of their needs. So
[17:08] Speaker 4: rest is a revenue strategy.
[17:09] Speaker 3: The more we rest, the.
[17:10] Speaker 4: More clearly we can think, the more we can drive
[17:14] Speaker 4: more effective and successful businesses.
[17:17] Speaker 2: I wanted to go to one talking point I need
[17:19] Speaker 2: to jump to immediately is you don't have to build
[17:22] Speaker 2: a loan, You need a blueprint.
[17:24] Speaker 1: Are you talking about the people? Are the blueprint?
[17:26] Speaker 2: Tell us of what you mean when you said you
[17:28] Speaker 2: don't have to build a loan, you need a blueprint?
[17:32] Speaker 2: Sarell lance.
[17:33] Speaker 4: You need a strategic plan, right, You need the ability
[17:37] Speaker 4: to take the vision that you have and cascade it
[17:41] Speaker 4: or share it with other people. So when it comes
[17:44] Speaker 4: to building alone, a lot of the times we might
[17:46] Speaker 4: think that we have to do it alone. No, we
[17:49] Speaker 4: just have to be able to convey the vision in
[17:51] Speaker 4: a way that allows other people to see themselves in
[17:55] Speaker 4: our vision and catch fire with it in such a
[17:57] Speaker 4: way that they now take hold and take ownership in it.
[18:02] Speaker 4: So the blueprint is really how we are able to
[18:06] Speaker 4: successfully convey the vision that we have in a meaningful
[18:09] Speaker 4: way so that other people can also see it. And no,
[18:12] Speaker 4: we have to get out of the mindset of doing
[18:14] Speaker 4: it alone, because that's it becomes exhausting, especially as if
[18:20] Speaker 4: we do it for years at a time, and not
[18:22] Speaker 4: only that, but it doesn't sustain. If we decide to
[18:26] Speaker 4: leave the business or go somewhere else, the business then
[18:29] Speaker 4: crumbles as well.
[18:30] Speaker 2: Let's talk about that intellectual property. How do we get
[18:33] Speaker 2: past that? You know, I don't want nobody to steal
[18:36] Speaker 2: my idea.
[18:38] Speaker 3: I'm right there with you. I've been there right, you know.
[18:41] Speaker 4: I love to write, I love to read, and you know,
[18:44] Speaker 4: got a couple of books and things.
[18:46] Speaker 3: And and a lot of content. And I think, however,
[18:50] Speaker 3: the more that we hold.
[18:51] Speaker 4: On to something that we were intended, that is supposed
[18:55] Speaker 4: to be in flow, the more it remains stagnant within us.
[18:59] Speaker 4: And I think that the more comfortable we get with
[19:02] Speaker 4: saying we got to stay five and ten steps ahead
[19:05] Speaker 4: of what we release, So whatever comes out in the
[19:08] Speaker 4: moment is already stale because whatever's brewing on the inside
[19:12] Speaker 4: is the thing that I'm working on. So I'm working
[19:14] Speaker 4: on the next, and so we have to think in
[19:16] Speaker 4: the same respect that this recipe that I have right
[19:20] Speaker 4: now is baked for whoever it is, and they love
[19:23] Speaker 4: it and they.
[19:23] Speaker 3: Should be able to. But if I want to see
[19:26] Speaker 3: the next recipe.
[19:27] Speaker 4: Succeed this one, I have to be comfortable with getting
[19:30] Speaker 4: to a space of yes, doing the intellectual property and
[19:34] Speaker 4: properly trademarking and copyrighting your information, but knowing that in
[19:39] Speaker 4: order to grow, I have to release it, and knowing
[19:41] Speaker 4: that when I release it, if I've got the right
[19:43] Speaker 4: team and the right surrounding or the right surrounding elements,
[19:47] Speaker 4: that that recipe will continue to grow. But it's not
[19:50] Speaker 4: so much of a concern because I'm focused on the next.
[19:53] Speaker 4: And the reason why I just said that I had
[19:54] Speaker 4: a passionate response for that is because that I cannot
[19:58] Speaker 4: tell you how many times I've seen my content come
[20:01] Speaker 4: out through other vehicles, and I actually cheer them on
[20:04] Speaker 4: because I think that it's a space of flattery to
[20:07] Speaker 4: know that what you're doing is adding that much value
[20:09] Speaker 4: that they saw themselves enough in it that they wanted
[20:12] Speaker 4: to try to do something to either reinvent it or
[20:15] Speaker 4: take it to the next level. But at the same time,
[20:19] Speaker 4: I know that that's from last year's vision and it's
[20:22] Speaker 4: not necessarily a part of the next one.
[20:25] Speaker 2: Absolutely, especially this age of technology. You know, you could
[20:28] Speaker 2: be old old news walking out the front door. L'st
[20:32] Speaker 2: this question to you earlier. Now they've heard you talk
[20:35] Speaker 2: for twenty minutes. Why should somebody contact you?
[20:40] Speaker 4: Why should someone contact me? Okay, So when I think
[20:43] Speaker 4: about the nature of my personal why, I believe in
[20:47] Speaker 4: cultivating love, limitless leaders.
[20:49] Speaker 3: Who thrive in business and in life.
[20:51] Speaker 4: And it comes from a space of recognizing that if
[20:55] Speaker 4: we don't, who will.
[20:57] Speaker 3: And a lot of the times it's.
[20:59] Speaker 4: We need to, we have to, and sometimes people just
[21:02] Speaker 4: need to push. They need we understand where we want
[21:06] Speaker 4: to go even and we can see where we are,
[21:09] Speaker 4: and people sometimes get stuck in the middle. And contacting
[21:13] Speaker 4: me is contacting someone that believes in you, believes in
[21:16] Speaker 4: what God has placed within you, and simply wants to
[21:19] Speaker 4: help partner with you to manage the middle so that
[21:22] Speaker 4: you can realize what you want to do with as
[21:26] Speaker 4: few bumps as possible. My aim and goal is to
[21:29] Speaker 4: take all the technical knowledge that I've been so blessed
[21:32] Speaker 4: and fortunate to acquire over many years and distill it
[21:36] Speaker 4: down into ways that help people take where they are
[21:39] Speaker 4: and realize their dream.
[21:41] Speaker 3: So that they can get to go where they would
[21:43] Speaker 3: like to be.
[21:43] Speaker 2: Now, I'm I'm about to break out the famous word
[21:46] Speaker 2: here I here. In this business, all the time you
[21:48] Speaker 2: talk about hype words. Right here, Branding is the hype word.
[21:52] Speaker 2: Hustle is the hype word. The hype word now is scaling.
[21:57] Speaker 2: Stop scaling chaos. The people are using it. It is
[22:01] Speaker 2: badly abused in today's entrepreneur and small business world.
[22:06] Speaker 4: Yeah, so stop scaling chaos is really around.
[22:12] Speaker 3: This idea that.
[22:15] Speaker 4: There's a lot of catch phrases to your point, especially
[22:19] Speaker 4: when it comes to branding, and to your point, there's
[22:23] Speaker 4: there's so much technology that allows people to paint a
[22:27] Speaker 4: picture of having done the work without having without doing
[22:31] Speaker 4: the work. And just as it's easy for one to
[22:35] Speaker 4: tell a knockoff from the actual brand of something, it
[22:39] Speaker 4: becomes you can. One can try to scale on the
[22:42] Speaker 4: basis of not having done the work, but it will
[22:45] Speaker 4: ultimately lead into a place of chaos. Rather than that,
[22:48] Speaker 4: it's really about reinforcing and developing the infrastructure in a
[22:53] Speaker 4: meaningful way. So scaling chaos is when I take a
[22:57] Speaker 4: pretty picture and I create a brand or you know,
[23:00] Speaker 4: and that brand looks amazing and it sounds great and
[23:03] Speaker 4: it has all of what appears to be wonderful, but
[23:06] Speaker 4: under the surface, there's no infrastructure.
[23:10] Speaker 3: Scaling creos.
[23:11] Speaker 4: Scaling chaos is scaling something where there's no infrastructure, there's
[23:15] Speaker 4: no back end, but it looks good that will only
[23:18] Speaker 4: last for but a short time.
[23:20] Speaker 3: Think of all those one hit wonders, right.
[23:22] Speaker 4: But developing infrastructure means I've got that playbook, I have
[23:28] Speaker 4: the mindset and the viewpoints to understand how.
[23:31] Speaker 3: To truly build out what a strong platform is.
[23:35] Speaker 4: And that's the difference for me between a brand and
[23:38] Speaker 4: a platform. A platform is sustainable, it's here for.
[23:42] Speaker 3: The long term.
[23:43] Speaker 4: It's not scaling chaos. It's scaling a platform. And so
[23:48] Speaker 4: when it comes to building a business and really true scalability,
[23:54] Speaker 4: it's looking at the infrastructure and it's the things that
[23:57] Speaker 4: you don't see. And so moving away from scaling what
[24:01] Speaker 4: appears to be a platform or what appears to be
[24:04] Speaker 4: a brand is doing the work and digging in so
[24:07] Speaker 4: that I've got that calendar in place, I've got the
[24:09] Speaker 4: people in place, I've got those processing systems and the
[24:12] Speaker 4: infrastructure that allows me to realize all of the legwork
[24:16] Speaker 4: that that brand has created.
[24:18] Speaker 1: Thank you, thank you. I hope y'all heard that. I
[24:22] Speaker 1: hope y'all heard that.
[24:24] Speaker 2: You know, put that on repeat, you scalers out there,
[24:28] Speaker 2: because it's important as.
[24:29] Speaker 1: We close out.
[24:33] Speaker 2: You know, I'm so tired of it, you know, about
[24:36] Speaker 2: what I see out there, because that word is abused
[24:38] Speaker 2: and no one truly understands it.
[24:40] Speaker 1: And basically you've broke it down.
[24:42] Speaker 2: You got to have a blueprint if you want to scale,
[24:44] Speaker 2: and more importantly, you got to have the staff to scale,
[24:47] Speaker 2: the people in place, not just and let me just
[24:50] Speaker 2: tell you, I I opened the company, and I hide
[24:54] Speaker 2: the wrong people. Not they were the inco not that
[24:57] Speaker 2: they were bad people, the wrong people for the company
[25:02] Speaker 2: I tried to create. Then I try to train them
[25:06] Speaker 2: for the company I wanted.
[25:08] Speaker 1: That was the mistake.
[25:09] Speaker 3: That's powerful.
[25:10] Speaker 2: That was the mistake, and So when people start scaling,
[25:14] Speaker 2: you have to look around and see do I have
[25:17] Speaker 2: the right accountant, Do I have the right lawyer? Do
[25:20] Speaker 2: I have the right CFO. Do you have the right CMO?
[25:24] Speaker 2: Do you have the right PR firm? Am I the
[25:27] Speaker 2: right CEO?
[25:29] Speaker 1: To scale? And if you don't do those things, you
[25:32] Speaker 1: don't have a blueprint. I'm just just.
[25:35] Speaker 2: Defining those layers that she's talking about into individuals who
[25:41] Speaker 2: glad we talked about that turning that vision into a vehicle,
[25:44] Speaker 2: not just a vibe. I think that's that's important for
[25:48] Speaker 2: you to close out our conversation with that, Sharrell.
[25:52] Speaker 3: So dreaming is not enough.
[25:55] Speaker 4: It's not enough for us to just have a vision
[25:58] Speaker 4: without a vehicle. Vehicle carries the vision forward. It helps
[26:03] Speaker 4: to define performance. So when I talk about metrics and
[26:07] Speaker 4: profitability is one of five metrics that you can to
[26:11] Speaker 4: truly define success. But you also want to look at
[26:14] Speaker 4: your milestones. You want to keep your money in mind,
[26:16] Speaker 4: you want to know where it's going. So the vehicle,
[26:18] Speaker 4: if you think about it, a vibe is something that
[26:21] Speaker 4: we can do.
[26:21] Speaker 3: We can kind of you know.
[26:23] Speaker 4: Vibe and without moving, a vehicle carries you from one
[26:27] Speaker 4: place to an ultimate destination and it works.
[26:30] Speaker 3: And its emotion.
[26:32] Speaker 4: So your vision has to be in motion and it
[26:34] Speaker 4: has to be one that carries And if I were
[26:37] Speaker 4: to leave you with four things to consider every vision vehicle,
[26:41] Speaker 4: whenever you transition from one place in life to the next,
[26:44] Speaker 4: you should always have a mentor, a sponsor, a coach,
[26:47] Speaker 4: and a network. The network is those that you surround
[26:50] Speaker 4: yourself to or surround yourself with. They help they understand
[26:53] Speaker 4: the aspect of where you're trying to go, and they
[26:56] Speaker 4: can connect with you. The coach is someone that may
[26:59] Speaker 4: that is able to see you and see some of
[27:02] Speaker 4: the things in the blind spots that you might even
[27:04] Speaker 4: not know that you have. The mentor is someone that
[27:07] Speaker 4: is where you aspire to be, that can help you
[27:10] Speaker 4: understand the landmins as well as how to be successful
[27:13] Speaker 4: in that space. And then, of course a sponsor is
[27:15] Speaker 4: someone that says, hey put them in, give her a chance,
[27:19] Speaker 4: give him a chance at being able to do it.
[27:21] Speaker 3: Now we do have to course deliver, but.
[27:24] Speaker 4: In every aspect that we find ourselves, ask yourself, do
[27:26] Speaker 4: you have those four layers?
[27:28] Speaker 3: They help to keep you grounded but also give you
[27:30] Speaker 3: the push.
[27:30] Speaker 4: That you need.
[27:31] Speaker 1: One more time, Sharrelle. How do we get in touch
[27:33] Speaker 1: with you?
[27:34] Speaker 4: Absolutely? You can find me on Instagram at at Sharrell Lands.
[27:38] Speaker 4: You can find me on Facebook at Sharrelle Lands. You
[27:41] Speaker 4: can find me on LinkedIn at Sharrell Lands, or you
[27:43] Speaker 4: can go to www dot Sharrelle Lance dot.
[27:45] Speaker 2: Com at c h A R E L L E
[27:49] Speaker 2: L A N S Sharrell Lands. Like I tell everybody,
[27:53] Speaker 2: I'm just a storyteller. You just heard a subject matter expert.
[27:57] Speaker 2: Thank you Sharrell Lands for coming on Money Making Conversation
[28:00] Speaker 2: a masterclass.
[28:01] Speaker 4: It is my pleasure and thank you so much and
[28:03] Speaker 4: for this platform.
[28:07] Speaker 5: Please don't go anywhere. We'll be right back with more
[28:11] Speaker 5: Money Making Conversations Masterclass

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