# Entrepreneur: Magician shows you how amazing YOU can be and how to reach your Goals!

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 28 Aug 2024, 31 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/3628c095-7bcf-4aea-abbb-b1e0010e933b/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Eric Anderson. Eric Anderson, a magician, speaker, marketer, entrepreneur, and business strategist who has helped sell more than $3 billion worth of products and services. Eric shares a remarkable journey from foster care to becoming a sought-after corporate presenter, sales expert, and trainer who teaches others how to turn their stories into profitable speaking careers. The interview centers on entrepreneurship, personal branding, marketing, communication, resilience, and the power of using life's challenges as a business asset. Who Is Eric Anderson? Eric Anderson is: • Professional magician • Corporate speaker • Marketing strategist • Sales trainer • Author and entrepreneur • Founder of the "Speaking for Newbies" program What makes Eric unique is that he combines: Magic + Marketing + Storytelling to help businesses communicate more effectively and help individuals build profitable speaking careers. A Difficult Beginning One of the most inspiring parts of the interview is Eric's early life story. He revealed that he: • Was born to a single mother. • Was the ninth child. • Was placed for adoption. • Experienced abuse in his adoptive home. • Entered the foster care system. • Grew up in foster homes and group homes. Despite those circumstances, one positive thing emerged from that experience. His adoptive father taught him: A simple magic trick. That moment would unexpectedly change the trajectory of his life. The Magic Trick That Started Everything At age five, Eric learned his first card trick. He immediately became fascinated by: • Mystery • Problem solving • Practice • Performance What began as curiosity eventually became a lifelong passion. According to Eric: Magic is really about figuring things out. More importantly, it taught him discipline. To improve, he had to spend countless hours practicing and refining his skills. Understanding Magic Eric explained that many people assume magic is purely about distraction. In reality, successful magic is about: Direction A magician intentionally guides the audience's attention so they focus exactly where the performer wants them to focus. This concept eventually became central to his business philosophy. The Truth About Three-Card Monte During the conversation, Rushion asked Eric about the infamous street game: Three-Card Monte Eric immediately clarified: "It's not a game. It's a con." He explained that: • The player cannot win. • Additional participants are usually planted. • The outcome is controlled. • The illusion of winning is part of the scam. This led into a broader discussion about perception and assumption. Life After Foster Care When Eric aged out of the foster care system, he faced a difficult reality. He was largely on his own. Attempting traditional employment proved frustrating because he often felt others' perceptions and assumptions limited his opportunities. Eventually, he made a critical decision: Create his own opportunities. Rather than waiting for permission, he chose entrepreneurship. Discovering Marketing At first, Eric focused on performing magic. But he quickly discovered an important business lesson: Being talented wasn't enough. He needed clients. That realization introduced him to: • Marketing • Sales • Business development Soon he became more interested in learning how to generate opportunities than…

## Transcript

[0:05] Speaker 1: Welcome to the show.
[0:06] Speaker 2: I am Rashawn McDonald, the host of Money Making Conversations Masterclass,
[0:10] Speaker 2: where we encourage people to stop reading other people's success
[0:13] Speaker 2: stories and start planning their own.
[0:16] Speaker 1: Listen up as I interview entrepreneurs from.
[0:18] Speaker 2: Around the country, talk to celebrities and ask them how
[0:22] Speaker 2: they are running their companies and speak with nonprofits who
[0:25] Speaker 2: are making a difference in their local communities. Now sit
[0:28] Speaker 2: back and listen as we unlock the secrets to their success.
[0:31] Speaker 1: On Money Making Conversations Masterclass. Hi, I'm Rashawn McDonald.
[0:36] Speaker 2: I host the weekly Money Making Conversations Masterclass show. The
[0:39] Speaker 2: interviews and information that this show provides are for everyone. Basically,
[0:43] Speaker 2: it's time to stop reading other people's success stories and
[0:46] Speaker 2: start living your own. My guest on the show today
[0:48] Speaker 2: is the first time I met.
[0:49] Speaker 1: Him, but sleight of hand.
[0:52] Speaker 2: He uses his love for magic and marketing to help
[0:55] Speaker 2: Fortune 500 corporations and give advice to you where he
[0:59] Speaker 2: sells over $ 3 billion worth of products as a spokesperson.
[1:03] Speaker 2: Please welcome to Money Making Conversation Masterclass, Eric Anderson.
[1:07] Speaker 1: Eric, how you doing, brother? I'm doing great, yourself? Got
[1:09] Speaker 1: to get that handshake here. All right, awesome. See, my
[1:10] Speaker 1: hand came back now. It came back now. He didn't
[1:13] Speaker 1: take it away and put a rabbit in there. You
[1:15] Speaker 1: never know. You got your watch. I don't know. You
[1:19] Speaker 1: had to look. I had to look. I'm pretty quick now.
[1:22] Speaker 1: All right. First of all, welcome to Money Making Conversation Masterclass.
[1:25] Speaker 1: I appreciate you having me. Where are you based at?
[1:27] Speaker 1: Based here in Atlanta, Georgia.
[1:28] Speaker 3: Grew up in San Diego, California.
[1:31] Speaker 1: San Diego, California. Great, great foodie town. One of my
[1:34] Speaker 1: great eating spots.
[1:35] Speaker 2: I always recommend people, if you go, not LA, San
[1:38] Speaker 2: Diego is a place to go eat, as far as
[1:40] Speaker 2: I'm concerned. I know San Francisco gets a lot of hype,
[1:43] Speaker 2: but that San Diego market got some grub for you.
[1:45] Speaker 1: Oh, yeah. Yeah, the old market, the old town, the
[1:47] Speaker 1: whole thing. So, you know, like I said, I had
[1:49] Speaker 1: a career as a stand-up comedian.
[1:51] Speaker 4: Okay.
[1:51] Speaker 2: And I'll be honest with you, I didn't have aspirations
[1:54] Speaker 2: to even consider following their stand-up comedy career until I
[1:58] Speaker 2: went to college.
[1:59] Speaker 4: Okay.
[1:59] Speaker 2: You know, it was just something that was just struggling
[2:01] Speaker 2: in my lap. I went to a comedy show, and
[2:04] Speaker 2: it just, the stand-up comedy bug hit me. So Sam
[2:08] Speaker 2: Kinison performed.
[2:09] Speaker 1: Okay. And Brett Butler, that whole run, was involved in
[2:13] Speaker 1: my whole career.
[2:14] Speaker 2: Jenna Garofalo was in that run as well.
[2:18] Speaker 3: How did you get started as a stand-up, as a magician?
[2:21] Speaker 3: As a magician, I was introduced to it as a
[2:23] Speaker 3: kid when I was five.
[2:24] Speaker 1: Five? Five, yeah.
[2:25] Speaker 3: It's taught a very simple card trick, magic trick. And
[2:30] Speaker 3: I was hooked.
[2:30] Speaker 2: So the mystery of that, seeing that sleight of hand
[2:33] Speaker 2: just got you.
[2:34] Speaker 3: Yeah, and it's interesting because magic is about, if you
[2:37] Speaker 3: take the entertainment side out of it, it's about figuring
[2:40] Speaker 3: things out.
[2:41] Speaker 1: Right. Right.
[2:41] Speaker 3: And as a kid, I'd love to kind of figure
[2:43] Speaker 3: things out. And then the practice component, kind of forcing
[2:47] Speaker 3: you to discipline yourself, sit down, work on something, in
[2:49] Speaker 3: this case, sleight of hand.
[2:50] Speaker 4: Right.
[2:51] Speaker 3: And then mastering it or getting as close as you
[2:54] Speaker 3: can to that. And then going out and presenting it
[2:57] Speaker 3: in front of a group, which, as you know, as
[2:58] Speaker 3: a comedian, is an entirely different thing.
[3:00] Speaker 1: Right.
[3:00] Speaker 2: I always saw magicians as kind of like, they're kind
[3:04] Speaker 2: of like the king of misdirect.
[3:06] Speaker 1: Okay. Right. They want you to look over here, but
[3:08] Speaker 1: really the action is happening over here.
[3:10] Speaker 4: Right.
[3:10] Speaker 1: Is that correct?
[3:12] Speaker 3: It is, but a more interesting way of putting it
[3:15] Speaker 3: is you're always directing people.
[3:18] Speaker 4: Right.
[3:18] Speaker 3: You're always directing them. So if I get you to
[3:21] Speaker 3: look over here because I want you to look over here,
[3:24] Speaker 3: it's very subtle.
[3:26] Speaker 1: It's very subtle. So I'm not trying to distract you.
[3:27] Speaker 1: I'm just trying to get you to look where I'm
[3:28] Speaker 1: trying to distract you.
[3:29] Speaker 3: Okay.
[3:29] Speaker 1: Now, you know, card tricks, big. You know, what, three-card
[3:33] Speaker 1: modeling they do on the streets? Yeah. Are you skilled
[3:36] Speaker 1: at that? Actually, I am skilled at it. I'm not
[3:39] Speaker 1: saying that you go out there and do the design.
[3:41] Speaker 1: I know exactly what's going on. How does that work?
[3:43] Speaker 3: Well, I tell people it's first thing is not a game.
[3:46] Speaker 1: Okay.
[3:47] Speaker 4: Right?
[3:47] Speaker 1: It's a con. Okay.
[3:48] Speaker 3: So you cannot win it.
[3:50] Speaker 4: Wow.
[3:51] Speaker 1: You can't?
[3:51] Speaker 3: No, you cannot win. So it's either there's a team
[3:55] Speaker 3: of people in on it.
[3:56] Speaker 1: Okay.
[3:56] Speaker 3: That you, you know, Stooges, Confederate, whatever you want to
[3:59] Speaker 3: call them, that you don't realize they're in on it.
[4:03] Speaker 3: And because it's sleight of hand, it looks like a
[4:05] Speaker 3: simple guessing game Between one and three, you've got to
[4:07] Speaker 3: make a choice out of three. But no, you can't
[4:10] Speaker 3: win it because they could do whatever they want at
[4:12] Speaker 3: any point. Right.
[4:13] Speaker 2: Just so people understand, when you say stooges, so there
[4:15] Speaker 2: are people out there, they may win, but they're not
[4:18] Speaker 2: really winning because there was a plant.
[4:21] Speaker 1: Exactly. A plant's a better word. You are correct.
[4:23] Speaker 3: So they're all working together. And you as an audience
[4:26] Speaker 3: member see other audience members and say, oh, this person
[4:28] Speaker 3: is like me. And that's a very incorrect assumption. And
[4:33] Speaker 3: if you see somebody win, it's because they are with
[4:36] Speaker 3: that person.
[4:37] Speaker 1: Oh, okay. Yeah, they are with them. So that's the
[4:39] Speaker 1: number one flag. Exactly. Okay, cool. Okay, now, five years old. Five, yeah.
[4:44] Speaker 1: I read your bio said foster care. Right, yeah. So
[4:47] Speaker 1: what happened?
[4:48] Speaker 3: So I was initially, it's interesting, I was the ninth
[4:51] Speaker 3: child to a single mom.
[4:52] Speaker 1: Okay.
[4:53] Speaker 3: So when I was born, I was put up for adoption.
[4:56] Speaker 3: I was adopted when I was two, but I was
[4:59] Speaker 3: being abused in the adoptive home.
[5:01] Speaker 1: Okay.
[5:02] Speaker 3: So I was taken out of the adoptive home, became
[5:03] Speaker 3: a ward of the court, and then from.
[5:05] Speaker 1: There grew up in group homes and foster homes.
[5:07] Speaker 3: And, you know, going through that situation, the one thing
[5:11] Speaker 3: my adoptive father did do for me is he taught
[5:15] Speaker 3: me that magic trick.
[5:16] Speaker 4: Okay.
[5:16] Speaker 1: Right? So even though.
[5:17] Speaker 3: He was the problem, he was also the solution at
[5:20] Speaker 3: the same time, right?
[5:21] Speaker 1: And so, yeah, I was in the foster care system,
[5:24] Speaker 1: group homes, foster homes. Tell me about what exactly is
[5:26] Speaker 1: the foster care system. Yeah.
[5:28] Speaker 3: Well, if... Okay, there's situations that go on in homes.
[5:34] Speaker 3: Sometimes they're not always negative in the sense of, like, abuse.
[5:37] Speaker 3: It could just be maybe a parent's passed away.
[5:42] Speaker 1: Right.
[5:42] Speaker 3: Right, and there's nobody else to take care of the kid.
[5:45] Speaker 3: And then the state becomes the parent, so to speak,
[5:50] Speaker 3: and then provides for the children. So foster care, these
[5:53] Speaker 3: are families or individuals who, that want to care for
[5:58] Speaker 3: the kids that are under the ward of the state
[6:00] Speaker 3: that are wards of the state, because, you know, there
[6:02] Speaker 3: are so many things that are tied to stereotypes, you know,
[6:06] Speaker 3: you know, when you say foster care, you know, I
[6:09] Speaker 3: don't know what that person looks like, but I'm assuming
[6:11] Speaker 3: that they're not supposed to be a person that looks successful.
[6:15] Speaker 1: Right. That's a stereotype. Correct.
[6:18] Speaker 4: Yep.
[6:18] Speaker 1: And how do we break that? How do we break that?
[6:21] Speaker 2: The adoption, the lack of adoption, especially in the, uh,
[6:25] Speaker 2: communities of color, African-Americans, and also so much negative media
[6:31] Speaker 2: about the failures of foster care.
[6:35] Speaker 3: Well, one, it comes through mentorship and helping.
[6:39] Speaker 1: Are you involved in mentorship? I do.
[6:41] Speaker 3: So I do a lot of work with kids in
[6:43] Speaker 3: foster care. Some of that's through speaking. Some of that's
[6:45] Speaker 3: going through or going to the group homes or foster homes,
[6:48] Speaker 3: adult dorm.
[6:49] Speaker 1: And, yeah. Basically, look at me. Exactly, right.
[6:53] Speaker 3: And part of that is through the speaking. And based
[6:56] Speaker 3: on what you just said, I would get a lot
[6:58] Speaker 3: of that. They would look at me and say, what
[7:01] Speaker 3: am I about to learn from you?
[7:02] Speaker 1: You're a pretty big magician. Yeah, yeah. More linebacker, defensive
[7:07] Speaker 1: end versus magician. Yeah.
[7:08] Speaker 2: So that first right there means that you command the room.
[7:12] Speaker 1: Hopefully, yes. Yeah.
[7:14] Speaker 2: And so that also means that you have to sell
[7:16] Speaker 2: yourself and increase your likability.
[7:20] Speaker 3: Exactly, because as you said, people make lots of assumptions
[7:22] Speaker 3: about you. So they look at you and they're like,
[7:25] Speaker 3: if I don't have a smile on my face, 6'4, 270, right? Right,
[7:31] Speaker 3: you got to, you know.
[7:33] Speaker 1: Right, yeah.
[7:34] Speaker 3: And I remember a client said, I just thought this
[7:36] Speaker 3: was funny, a client said, oh, Eric, he was a
[7:38] Speaker 3: gentle giant.
[7:40] Speaker 1: Right.
[7:40] Speaker 3: Right, and I'm like, you think I'm just going to
[7:41] Speaker 3: walk in and start slapping folks?
[7:44] Speaker 1: So, yeah.
[7:44] Speaker 2: That's what we were talking about, the assumptions that, You know, man,
[7:47] Speaker 2: you know, I go through this whole world because you're
[7:49] Speaker 2: an entrepreneur.
[7:50] Speaker 1: That's why you're on the show, and we're going to
[7:51] Speaker 1: discuss that.
[7:52] Speaker 2: But it's your background of what makes you become inspirational,
[7:56] Speaker 2: what makes you feel that, you know, I have bigger
[7:59] Speaker 2: visions than a 40-hour-a-week job.
[8:01] Speaker 1: And there's nothing wrong with a 40-hour-a-week job.
[8:04] Speaker 2: That's a comfortable environment that a lot of people find
[8:06] Speaker 2: a lot of success in, and eventually may become entrepreneurs.
[8:10] Speaker 2: But there's an opportunity out there as they work through
[8:12] Speaker 2: their leadership and also the elevate themselves through promotion, through raises,
[8:17] Speaker 2: and live a very, very comfortable life.
[8:19] Speaker 1: But you didn't want to do that.
[8:21] Speaker 4: Why?
[8:21] Speaker 3: Yeah, well, the reason why is going through foster care.
[8:25] Speaker 3: When I age out of the system, you're literally on
[8:27] Speaker 3: your own.
[8:27] Speaker 1: Please, don't go anywhere.
[8:29] Speaker 4: We'll be right back with more Money Making Conversations Masterclass.
[8:40] Speaker 4: Welcome back to the Money Making Conversations Masterclass hosted by
[8:43] Speaker 4: Rashawn McDonald.
[8:45] Speaker 1: All right.
[8:45] Speaker 3: So I'm looking for a couple of jobs. And this
[8:48] Speaker 3: is I went to the Air Force for a couple
[8:50] Speaker 3: of years with no rhyme or reason. I just kind
[8:51] Speaker 3: of was in and out. I didn't have a plan.
[8:54] Speaker 3: And so I'm back in San Diego looking for some jobs.
[8:57] Speaker 3: And without going too deep into it, I said, OK,
[9:01] Speaker 3: I'm going to have to do something on my own
[9:03] Speaker 3: because I can't allow somebody else's opinion of me to change.
[9:09] Speaker 3: to dictate my success or failure.
[9:10] Speaker 1: Right, right.
[9:11] Speaker 3: So I was always entrepreneurial, but I didn't necessarily think
[9:13] Speaker 3: of it as that. You know, that's the word we
[9:15] Speaker 3: throw around now.
[9:17] Speaker 1: But so, yeah.
[9:18] Speaker 3: And so as a performer, as a performer, I needed
[9:21] Speaker 3: to learn how to book events and shows.
[9:23] Speaker 1: Right, right, yeah.
[9:24] Speaker 3: And I didn't necessarily go the traditional route. So I
[9:28] Speaker 3: discovered marketing and sales and discovered, okay, I can actually
[9:32] Speaker 3: make this happen.
[9:33] Speaker 1: Okay. So you moved the, as they say, the business
[9:37] Speaker 1: in front of the show. Exactly. Okay.
[9:40] Speaker 2: And that's where a lot of people don't go. I
[9:41] Speaker 2: remember when I was touring, I was touring for IBM.
[9:45] Speaker 4: Okay.
[9:45] Speaker 1: My degree was in mathematics. And I used to give
[9:48] Speaker 1: the club owners little.
[9:51] Speaker 2: Sheets to rate my recommendations. I could use those as
[9:54] Speaker 2: recommendations to get booked elsewhere. They had never seen that.
[9:57] Speaker 2: They go, okay, you want me to tell you how
[10:00] Speaker 2: you've done and you want to check off and then say,
[10:03] Speaker 2: click here, check here for rebook.
[10:05] Speaker 1: And I would use that as my bio. So I
[10:07] Speaker 1: tried to put the business in front of the show.
[10:09] Speaker 2: I used to also put down business cards so people
[10:13] Speaker 2: could fill out these little cards and And then I
[10:16] Speaker 2: would use it and create melons. And Steve Harvey would
[10:18] Speaker 2: tell you that was one of the most enlightening things
[10:21] Speaker 2: I gave to him early on in his career because
[10:23] Speaker 2: he had never saw that.
[10:24] Speaker 1: Right.
[10:25] Speaker 2: That he used that to build the early models of
[10:27] Speaker 2: his career, especially in Birmingham. He would put his cards
[10:30] Speaker 2: down and he would collect them at the end of
[10:32] Speaker 2: the show. And when he came back into town, then
[10:35] Speaker 2: they'd show up. And back then, you would know this
[10:37] Speaker 2: because of the fact that the predominant audience before Deaf
[10:40] Speaker 2: Comedy Jam was white.
[10:41] Speaker 3: Right.
[10:41] Speaker 1: And so when black people showed up, you pretty much
[10:43] Speaker 1: knew they showed up for you. Right.
[10:45] Speaker 2: Because that was the difference maker. Now, as a magician,
[10:49] Speaker 2: you know, I got the comedian side.
[10:51] Speaker 1: Right. But the magicians are even more rare. Right. Talk
[10:54] Speaker 1: about going into that industry. What is it like?
[10:57] Speaker 3: Well, okay, so the first assumption a lot of people
[11:00] Speaker 3: make is it's for children. Right. So that's the first thing.
[11:03] Speaker 3: So we have to kind of get beyond that.
[11:07] Speaker 1: Right. And kids love kids. Kids are great. But that's
[11:09] Speaker 1: not necessarily what I was doing. Right.
[11:11] Speaker 3: It's like anything, you have to sell them on how
[11:13] Speaker 3: it benefits them.
[11:14] Speaker 4: Right, right, right.
[11:15] Speaker 1: Right?
[11:15] Speaker 3: So in selling their products and services, I would use
[11:19] Speaker 3: magic as a metaphor to help explain what it is
[11:23] Speaker 3: that they're trying to explain.
[11:24] Speaker 1: Give us an example. So, okay.
[11:26] Speaker 3: I was doing some things for the McDonald's Corporation.
[11:29] Speaker 1: Okay.
[11:31] Speaker 3: So the whole presentation started with me on stage with
[11:33] Speaker 3: just some stuff off to the side.
[11:35] Speaker 1: Right.
[11:36] Speaker 3: And I start telling the whole story about McDonald's when
[11:38] Speaker 3: they were founded, when they were built, And as I'm
[11:41] Speaker 3: telling this story, I'm building a little McDonald's on stage.
[11:45] Speaker 1: Okay. Right?
[11:46] Speaker 3: And then I put the roof on. We put the
[11:48] Speaker 3: golden arches on.
[11:50] Speaker 1: Right?
[11:50] Speaker 3: And then snap of the finger, wave of the hand,
[11:53] Speaker 3: I lift off the roof, and the regional sales.
[11:56] Speaker 1: Manager pops out. Okay. That's pretty slick. Right? And then
[11:59] Speaker 1: he gets into the presentation. Right.
[12:01] Speaker 3: So it's stuff like that to help communicate what they're
[12:05] Speaker 3: doing without them knowing it.
[12:06] Speaker 1: Now, was that a direct or a misdirect?
[12:08] Speaker 3: That was, well, they're looking at it, so I'm directing
[12:10] Speaker 3: them the whole time. They're looking at it, and they're like, okay,
[12:14] Speaker 3: where did he come from? And a lot of them
[12:18] Speaker 3: did not know the history with themselves, so they got
[12:20] Speaker 3: into that. And you got to get tied into the story,
[12:22] Speaker 3: then before you knew it, boom, you got them.
[12:25] Speaker 2: Right, that's pretty slick. So now you use your ability.
[12:27] Speaker 2: One of the things I brought you on the show
[12:29] Speaker 2: is to talk about You know, like I said, there's transitioning.
[12:31] Speaker 2: You start out as a magician.
[12:33] Speaker 1: Correct. Then you put the business in front of the show.
[12:36] Speaker 3: Right.
[12:36] Speaker 2: And then you start realizing the marketing and branding and
[12:39] Speaker 2: also the product endorsement side of that. When did that
[12:42] Speaker 2: really click into your head, Eric?
[12:44] Speaker 3: Well, first I was speaking with somebody that wanted to
[12:47] Speaker 3: manage my career.
[12:48] Speaker 4: Okay.
[12:49] Speaker 3: And this gentleman went into a nice long spiel about
[12:51] Speaker 3: everything he was going to do. And at the end
[12:53] Speaker 3: of his 30-minute talk, I said, well, where do the
[12:55] Speaker 3: gigs come from? He says, no, I don't get the
[12:57] Speaker 3: gigs for you. I just manage your career. And I said,
[12:59] Speaker 3: there's nothing to manage without these gigs.
[13:01] Speaker 1: Right.
[13:01] Speaker 3: So where do the gigs come from? So then I
[13:03] Speaker 3: understood it's the sales and marketing. So one day I'm performing.
[13:07] Speaker 2: That's very important for what he just said, because a
[13:09] Speaker 2: lot of people make mistakes when they sign with agencies,
[13:13] Speaker 2: they sign with management firm, they think that all of
[13:15] Speaker 2: a sudden they can just kick back.
[13:17] Speaker 4: Right.
[13:17] Speaker 2: They think that they are going to get the dates
[13:19] Speaker 2: that they need, and that is not true.
[13:22] Speaker 1: Correct.
[13:22] Speaker 2: Whatever got their attention, you have to keep doing maybe
[13:25] Speaker 2: four times now.
[13:26] Speaker 4: Right.
[13:26] Speaker 1: So the dates can come in.
[13:27] Speaker 2: So I'm glad you brought that up because I kind
[13:29] Speaker 2: of forgot that, you know, I have representation and I
[13:32] Speaker 2: always make them tell everybody that's the number one mistake.
[13:35] Speaker 2: The young talent or the talent who have been in
[13:37] Speaker 2: the industry doing it on their own. They think they're
[13:40] Speaker 2: signed with a William Morris, not saying anything negative about
[13:42] Speaker 2: William Morris, just using this example that they think, Oh,
[13:45] Speaker 2: I'm going to wear William Morris now.
[13:47] Speaker 1: Woo. The doors are going to open. That's natural.
[13:50] Speaker 3: Yeah.
[13:50] Speaker 1: Yeah.
[13:50] Speaker 3: And yeah, so I fell in love with the sales
[13:53] Speaker 3: and marketing and, And I'm performing. And then I realized
[13:56] Speaker 3: at some point in the process, I'm not sure when,
[13:59] Speaker 3: as soon as I finished an event, as soon as
[14:01] Speaker 3: I finished a show, I was out of business.
[14:03] Speaker 1: Right. Until I got the next one.
[14:05] Speaker 4: Right.
[14:05] Speaker 1: That's right.
[14:06] Speaker 3: So I became good at getting the next one, but
[14:08] Speaker 3: I said, okay, how do I add other, you know,
[14:11] Speaker 3: I didn't, I didn't refer to it as merch at
[14:12] Speaker 3: the time, but how do I add other stuff to
[14:15] Speaker 3: what I'm doing here where I'm not out of business
[14:17] Speaker 3: as soon as I finished an event. And then that's
[14:19] Speaker 3: where books, products, services, booking other, Speakers, entertainers came, came, came.
[14:27] Speaker 1: We came with a little machine here. Yeah, exactly. Yeah.
[14:30] Speaker 2: So in the process of now you to be neuro,
[14:33] Speaker 2: you said now you you in the business of teaching others.
[14:37] Speaker 1: Correct. This process. Talk to us how that works.
[14:40] Speaker 3: So a number of years into it, a really good
[14:42] Speaker 3: friend of mine's Eric. I said, Eric, you should share
[14:44] Speaker 3: your story about growing up in group homes and false rooms.
[14:47] Speaker 4: Okay.
[14:48] Speaker 1: And initially, I'm like, nobody wants to hear that. And
[14:51] Speaker 1: even knowing what I knew about marketing. Because that's part
[14:53] Speaker 1: of your brand. Exactly. Well, at the time, it wasn't.
[14:56] Speaker 1: At the time, it wasn't.
[14:57] Speaker 3: So I said, okay, her name's Beverly. I said, okay,
[15:00] Speaker 3: let me try this. So I was doing a presentation
[15:02] Speaker 3: with Bell South, I remember them. And at the end
[15:04] Speaker 3: of the presentation, I said, well, let me explain why
[15:06] Speaker 3: I do this. And I went into like a quick
[15:08] Speaker 3: 30 second, 60 second, pitch as to why I was
[15:12] Speaker 3: doing what I was doing. And I basically said, Grip Home,
[15:14] Speaker 3: Grip Home is a foster home. Somebody taught me a
[15:15] Speaker 3: magic trick, changed my life. And at the end of
[15:18] Speaker 3: the presentation, everybody, there was a standing ovation, which I
[15:22] Speaker 3: was accustomed to, but this was very different because when
[15:24] Speaker 3: I stepped off stage.
[15:25] Speaker 1: You was accustomed to it.
[15:27] Speaker 5: Yeah, I wasn't like, yeah, I was accustomed. It wasn't new. Well,
[15:31] Speaker 5: I don't know what he's doing. He put his butt
[15:33] Speaker 5: on fire. I don't know, but it's a standing ovation. Congratulations, man.
[15:37] Speaker 5: But what was different is everybody lined up. and had questions,
[15:42] Speaker 5: and none of the questions had anything to do with
[15:44] Speaker 5: how I did with what I did in the show.
[15:48] Speaker 3: All the questions were like, well, how'd you overcome your challenges?
[15:51] Speaker 3: How'd you change your mindset? Or they wanted to.
[15:53] Speaker 1: Share that they grew up in foster care. Like I'm
[15:54] Speaker 1: talking about. Exactly, right.
[15:56] Speaker 3: And these people stayed in line for like 45 minutes
[15:59] Speaker 3: to ask these questions, and I said, okay, Beverly, something's
[16:03] Speaker 3: going on here.
[16:04] Speaker 1: As she said. Exactly. Did it again. Same response, right?
[16:07] Speaker 4: Mm-hmm.
[16:07] Speaker 3: So then I started speaking, right? I became known as
[16:10] Speaker 3: the magician with the message.
[16:11] Speaker 1: Right.
[16:12] Speaker 3: And I have a presentation called The Magic of Attitude
[16:14] Speaker 3: where I use, again, magic as a metaphor, but talk
[16:17] Speaker 3: about we succeed in life through mindset and everything else.
[16:20] Speaker 4: Yeah.
[16:20] Speaker 2: So when I look at the, being a powerful speaker,
[16:24] Speaker 2: how do you build a business?
[16:25] Speaker 4: Okay.
[16:26] Speaker 1: Well, there's three steps, especially if you want to use
[16:29] Speaker 1: with your passions. Okay?
[16:31] Speaker 3: So step one, you have to tap into it.
[16:33] Speaker 4: Right?
[16:33] Speaker 1: So you have to tap into your passion. So for me,
[16:35] Speaker 1: that was magic.
[16:36] Speaker 4: Mm-hmm. Right.
[16:37] Speaker 1: Right. Okay. For you, that was comedy. Okay. Yeah.
[16:41] Speaker 3: So step two, you have to translate it into, at
[16:45] Speaker 3: the time it was, it was a presentation for me.
[16:47] Speaker 1: Right.
[16:47] Speaker 3: But you have to translate it into products, services, a presentation.
[16:52] Speaker 1: Okay. Right.
[16:53] Speaker 3: So most people have these two steps, right? They know
[16:55] Speaker 3: what they want to do. They have a product or service,
[16:57] Speaker 3: but step three is transfer. You have to transfer it
[17:00] Speaker 3: to the world.
[17:01] Speaker 1: Right.
[17:01] Speaker 3: Now that's the marketing component. That's the part that most
[17:04] Speaker 3: people miss.
[17:05] Speaker 1: Right.
[17:05] Speaker 3: Because like me, I grew up believing if I was
[17:08] Speaker 3: just good at what I was able to do, people
[17:12] Speaker 3: would just gravitate towards me. And then I realized nobody
[17:15] Speaker 3: knows how good you are until after they experience it.
[17:19] Speaker 3: So you got to focus on the sales and marketing component.
[17:22] Speaker 3: And that's when my focus really, really became on the
[17:25] Speaker 3: sales and marketing.
[17:27] Speaker 2: It's really interesting because as a former stand-up comedian, you
[17:31] Speaker 2: walk into a room and especially when you're coming up,
[17:34] Speaker 2: nobody knows you.
[17:36] Speaker 1: So you immediately start marketing. My marketing was through humor.
[17:40] Speaker 1: Your marketing was through magic.
[17:42] Speaker 4: True.
[17:42] Speaker 2: And that's the translation part is that I always felt
[17:45] Speaker 2: that when I was always seeking a job interview, I
[17:48] Speaker 2: always flipped the script.
[17:51] Speaker 1: I interviewed the person who was offering the job to me. Right.
[17:54] Speaker 2: And that caused them doing the homework and also letting
[17:57] Speaker 2: them know that I have more to offer than what
[18:00] Speaker 2: you will ask.
[18:02] Speaker 1: Right. And that's what you're talking about flipping the script.
[18:05] Speaker 2: You're being able to not over-prepare, but have a clear understanding.
[18:09] Speaker 1: Of your message. Exactly. Yeah. Yeah.
[18:12] Speaker 3: So when I started speaking, it became how do you share?
[18:18] Speaker 3: For me, it was mindset. So how do you overcome
[18:20] Speaker 3: the challenges that you're faced with? Because everybody's faced with challenges.
[18:23] Speaker 1: Right. Everybody.
[18:25] Speaker 3: So I would just share, hey, here's what worked for me.
[18:28] Speaker 3: Here's what worked for me. Here's what worked for me.
[18:29] Speaker 3: share that with people, and all of a sudden they
[18:31] Speaker 3: start to get results. Because sometimes people have no idea
[18:34] Speaker 3: what to go do, right? And you give somebody what
[18:37] Speaker 3: to do, even if they don't have the belief, if
[18:40] Speaker 3: something works, all of a sudden they slowly start to believe,
[18:42] Speaker 3: then all of a sudden they've converted and they're like, okay,
[18:46] Speaker 3: maybe I can do this too, whatever this is.
[18:49] Speaker 4: Right.
[18:49] Speaker 2: You know, when you talk about success, that's what this
[18:51] Speaker 2: conversation about success is. It's in a field that a
[18:54] Speaker 2: lot of people don't really understand magic. Quite frankly, there's
[18:58] Speaker 2: a lot of things I know.
[19:00] Speaker 1: Magic I've never tried.
[19:01] Speaker 2: I've never even attempted to even comprehend sleight of hand,
[19:06] Speaker 2: the rabbit, the classic ones.
[19:08] Speaker 1: Like I said, people disappearing, sawing.
[19:09] Speaker 2: Them in half, spinning, and all of a sudden the
[19:13] Speaker 2: rod goes through their body. I've seen all those basic 101s.
[19:18] Speaker 2: When you look at you as a magician, are you
[19:21] Speaker 2: a magician now?
[19:23] Speaker 1: Or you are... a businessman who uses magic to tell
[19:29] Speaker 1: everybody about your business.
[19:31] Speaker 3: Yeah, a businessman that uses magic as a means of communication.
[19:35] Speaker 4: Right.
[19:36] Speaker 1: Right.
[19:36] Speaker 3: So I'm still into it because I love it. I've
[19:38] Speaker 3: been doing it since I was a kid.
[19:39] Speaker 1: Right. And I can show you something, but I just
[19:43] Speaker 1: love it. Right.
[19:44] Speaker 3: But it's really about if you really want to see
[19:46] Speaker 3: people getting results, because most of the people, not most,
[19:49] Speaker 3: all the people I trust, and teach aren't magicians, right?
[19:52] Speaker 3: But they could still apply the concepts, the ideas to
[19:56] Speaker 3: their life.
[19:56] Speaker 1: To their business. Well, you know, you don't have to
[19:57] Speaker 1: show me anything.
[19:58] Speaker 2: It's not even trying to question, you know, your ability,
[20:02] Speaker 2: you know, things like that. It's just the mindset of
[20:05] Speaker 2: an individual who God gave him a talent that was
[20:08] Speaker 2: introduced to him.
[20:10] Speaker 1: As a child, as you as a child. And then you,
[20:12] Speaker 1: now you kind of like flip the script.
[20:14] Speaker 4: Right.
[20:15] Speaker 1: And turn this.
[20:15] Speaker 2: Into not just a book me when the opportunity is available,
[20:20] Speaker 2: but I would tell people the way you get a
[20:22] Speaker 2: raise is to show value.
[20:24] Speaker 4: Right.
[20:25] Speaker 1: You know, if you don't show value, then you'll be frustrated.
[20:28] Speaker 3: Right.
[20:29] Speaker 1: And then eventually frustration will lead to you not showing
[20:32] Speaker 1: up for work all the time, quality of the work,
[20:34] Speaker 1: and eventually you're going to get laid off or fired.
[20:37] Speaker 4: Right.
[20:37] Speaker 1: Okay.
[20:38] Speaker 2: In your situation, You showed value as a magician beyond
[20:42] Speaker 2: that because Beverly told you, hey, you're sitting on a message. Now,
[20:47] Speaker 2: how are you able to now, because you have a message,
[20:50] Speaker 2: you're talking about the books, but how are you teaching
[20:53] Speaker 2: other people to do what you're doing?
[20:55] Speaker 1: Okay.
[20:56] Speaker 3: So I have a workshop seminar that I do called
[21:00] Speaker 3: Speaking for Newbies.
[21:02] Speaker 1: And it teaches people. Speaking for newbies. Speaking for newbies.
[21:05] Speaker 1: And you know, speaking is the hardest thing in the world. Yeah.
[21:08] Speaker 3: It's probably the most, the highest paying thing in the world.
[21:11] Speaker 3: It's also, it's also what, what the most challenging too.
[21:14] Speaker 4: Yes.
[21:14] Speaker 1: Right.
[21:14] Speaker 3: So, and by newbie, I just mean not somebody that's,
[21:17] Speaker 3: cause we all speak, we all communicate, we all, you know,
[21:20] Speaker 3: talk to people, but how do you take your story,
[21:23] Speaker 3: package it up, put a message around it and communicate
[21:27] Speaker 3: it to an audience. But before you can do that,
[21:29] Speaker 3: how do you get somebody to book you? To communicate
[21:33] Speaker 3: to that audience.
[21:34] Speaker 4: Right.
[21:34] Speaker 1: And get paid for it in the process.
[21:36] Speaker 4: Right.
[21:36] Speaker 1: So, again, like I said, they have amateur night. Right.
[21:41] Speaker 2: Where people think they can be a comedian, they go
[21:43] Speaker 2: on the stage, and it gets to where the audience
[21:44] Speaker 2: will let them know, you ain't the one.
[21:46] Speaker 3: Right.
[21:47] Speaker 1: You know. And now you're in a business where people
[21:50] Speaker 1: are coming to you.
[21:51] Speaker 4: Right.
[21:52] Speaker 1: And how do you, do you ever tell people, you know, something?
[21:56] Speaker 1: Maybe 40 hours is going to work for you. This
[21:58] Speaker 1: is not going to work. Yeah, well, okay.
[22:00] Speaker 3: So first off, I always believe that everybody, even if
[22:03] Speaker 3: you have a traditional, if you work in the traditional
[22:05] Speaker 3: working environment, you could always do something on the side
[22:09] Speaker 3: as an entrepreneur.
[22:11] Speaker 1: Absolutely. I got that. We don't. That's true. We're talking
[22:13] Speaker 1: about speaking. Yeah, speaking.
[22:15] Speaker 3: So what most people miss is practice.
[22:20] Speaker 1: Right. Right?
[22:21] Speaker 3: So most people say, I don't want to. So you
[22:24] Speaker 3: know as a comedian, right?
[22:25] Speaker 1: As a comedian.
[22:26] Speaker 3: There's a structure to a joke. The goal is to
[22:29] Speaker 3: say it in such a way that it doesn't look rehearsed.
[22:31] Speaker 1: Absolutely. Absolutely. Well, speaking is the exact same way.
[22:34] Speaker 4: Right.
[22:34] Speaker 3: How do you put a structure to it? And most
[22:36] Speaker 3: people don't have a structure. They just want to get
[22:37] Speaker 3: up there and talk.
[22:38] Speaker 1: Right.
[22:38] Speaker 2: Right?
[22:38] Speaker 3: And all of a sudden, light goes off, something happens,
[22:42] Speaker 3: and all of a sudden, they're off talking about something else.
[22:44] Speaker 1: Right?
[22:44] Speaker 3: So how do you put a structure to it in
[22:47] Speaker 3: such a way that you're getting your message out?
[22:49] Speaker 1: Right?
[22:50] Speaker 3: And more importantly, practicing that.
[22:51] Speaker 4: Right.
[22:52] Speaker 1: Most people... Like, they don't want to put the practice in.
[22:54] Speaker 4: Okay.
[22:54] Speaker 3: And I tell people, take your presentation, and there's a
[22:57] Speaker 3: difference between practice and rehearsal.
[22:58] Speaker 4: Okay.
[22:59] Speaker 1: Practicing is driving the car and just telling that story.
[23:03] Speaker 1: That's true. Right?
[23:04] Speaker 3: Rehearsal is going through the presentation from beginning to end, nonstop,
[23:08] Speaker 3: regardless of what happens.
[23:10] Speaker 1: Right? So I say practice it and then rehearse it.
[23:13] Speaker 1: Rehearse it.
[23:13] Speaker 3: And I say rehearse it at least 100 times.
[23:15] Speaker 1: Right.
[23:15] Speaker 3: Just going through it. Just going through it. Just going
[23:17] Speaker 3: through it. So now when you rehearse it in different ways.
[23:20] Speaker 4: Right.
[23:20] Speaker 1: Right. So if I'm talking to all of a sudden,
[23:22] Speaker 1: I start talking a little bit like this. That's a
[23:24] Speaker 1: little different.
[23:25] Speaker 3: Even though I may not do it that way when
[23:27] Speaker 3: I'm doing the presentation.
[23:29] Speaker 1: Right. It allows me to have fun with it. Right.
[23:32] Speaker 3: Right.
[23:32] Speaker 1: It gives you levels. Exactly. Levels. You know, it's really interesting.
[23:35] Speaker 2: I remember when I was, I always remember there was
[23:37] Speaker 2: an eighth grade. My teacher at the time would always
[23:40] Speaker 2: ask me to read.
[23:41] Speaker 1: Okay. Rashad, could you read? Rashad, could you read? And
[23:44] Speaker 1: one day I remember this girl, she went, why do
[23:46] Speaker 1: you always ask him to read? There are other people
[23:48] Speaker 1: in the room who can read. And I mean, that
[23:50] Speaker 1: really shell shocked me.
[23:51] Speaker 4: Right.
[23:52] Speaker 2: Because I didn't want to be out front anymore. I
[23:55] Speaker 2: didn't want to be the person that gets picked on.
[23:58] Speaker 4: Right.
[23:58] Speaker 1: And it just forced me to just, it told me
[24:00] Speaker 1: I didn't want to speak a certain way.
[24:02] Speaker 2: You know, really, I really chopped up my language intentionally
[24:05] Speaker 2: so I could fit in.
[24:07] Speaker 1: Right. That was the early form of bullying.
[24:09] Speaker 4: Yeah.
[24:09] Speaker 1: Okay. It's a popular term now, but back then we
[24:12] Speaker 1: didn't know what it was. Right. It was just somebody.
[24:14] Speaker 2: Capping on me and I exacted, whoo, went in my shell.
[24:17] Speaker 2: And the reason I tell this story is that because
[24:20] Speaker 2: of my public speaking. And I'm a stand-up comic now.
[24:23] Speaker 2: And I remember when I first went in as a
[24:24] Speaker 2: stand-up comic, the owner of the club would tell me,
[24:28] Speaker 2: I don't know why they're laughing.
[24:30] Speaker 1: Because I don't understand a word you're saying. Okay.
[24:33] Speaker 2: Right there in front of me. So I was, like,
[24:36] Speaker 2: really taken aback by, what are you talking about?
[24:38] Speaker 1: They're laughing. Obviously, they understand what I'm saying. Right. But
[24:41] Speaker 1: I didn't understand the whole principle of, like you said, practice.
[24:46] Speaker 4: Mm-hmm.
[24:47] Speaker 2: And so now my staff, they sit down when I'm
[24:50] Speaker 2: recording commercials for Fortune 500 companies. They'll say, Rashawn, bring
[24:55] Speaker 2: up the deal in the end. Slow down. People ought
[24:58] Speaker 2: to enunciate more clearly here.
[25:01] Speaker 1: So it is work.
[25:03] Speaker 2: And people expect certain things back for the money they're
[25:07] Speaker 2: putting out there. So now when I hear the commercial,
[25:09] Speaker 2: I go, I can't believe it sounds like me because
[25:12] Speaker 2: I know the amount of work that had to be
[25:14] Speaker 2: put in to accomplish that. 15-second commercial, 30-second commercial, or 60-second,
[25:20] Speaker 2: but it also has to be tied to the fact
[25:23] Speaker 2: that it's not criticism, it's people.
[25:26] Speaker 1: Producing you to the level that you want.
[25:28] Speaker 2: I was just adding and signing off on your statement
[25:32] Speaker 2: that you have to practice.
[25:34] Speaker 1: Yeah, yeah, definitely.
[25:35] Speaker 2: So tell me this, I'm Sean McDonald, I want to
[25:39] Speaker 2: get into the speaking business, what's the steps getting in
[25:41] Speaker 2: business with you?
[25:43] Speaker 1: Okay, so... A couple different ways of doing it. I
[25:46] Speaker 1: have a live event, right? You could go to speakingfornubies.com.
[25:53] Speaker 1: Is it the number four or four O-U? F-O-R. F-O-R.
[25:58] Speaker 1: So speakingfornubies.com, and you'll see the dates for the next workshop.
[26:02] Speaker 4: Okay.
[26:03] Speaker 1: And it's an intimate group, right? It's about 50 people.
[26:07] Speaker 1: I thought you were about to say eight or nine.
[26:10] Speaker 1: That's a lot of people.
[26:11] Speaker 2: That's doing their comedy show right there.
[26:13] Speaker 1: Well, I should say 50 or less. Okay.
[26:15] Speaker 3: We've had yet. And during that workshop, it's either a one-
[26:21] Speaker 3: or two-day event, depending on how I'm doing it at
[26:23] Speaker 3: the time, I walk you through step-by-step your story, how
[26:27] Speaker 3: to communicate your story, how to find your story, what
[26:30] Speaker 3: you should be talking about. People even get a chance
[26:33] Speaker 3: to come up and speak. If they choose to, nothing's forced.
[26:36] Speaker 3: And I go through all the business side of it,
[26:38] Speaker 3: and you see case studies, examples, how to go get
[26:41] Speaker 3: the gigs.
[26:42] Speaker 1: That's awesome. Because that's the biggest thing. How do you
[26:46] Speaker 1: go get the gigs? Well, marketing.
[26:48] Speaker 3: So when you said building a mailing list, I'm still
[26:52] Speaker 3: a big, big believer in that.
[26:53] Speaker 1: Absolutely.
[26:53] Speaker 3: So now we have communication tools like email, Facebook Messenger,
[26:59] Speaker 3: all the different stuff. One of my favorite tools is
[27:03] Speaker 3: still direct mail.
[27:05] Speaker 4: Mm-hmm.
[27:05] Speaker 1: Right? And I say that because I get a.
[27:07] Speaker 2: When you say direct mail, are you talking about emails or.
[27:11] Speaker 3: No, like physical letters that go in the mail.
[27:14] Speaker 1: Okay, cool.
[27:14] Speaker 4: Right?
[27:14] Speaker 1: Or postcards, whatever. Postcards. Yes. That's still standard 101.
[27:19] Speaker 2: You go to your post office, go to your mailbox
[27:21] Speaker 2: every day, somebody has hit you with some direct mail.
[27:24] Speaker 3: The one I always think about and kind of giggle
[27:27] Speaker 3: about is I receive a communication from Google wanting me
[27:31] Speaker 3: to buy advertising online. But they're sending me a postcard
[27:38] Speaker 3: in the mail to get me to go online. And
[27:41] Speaker 3: they pretty much own the media, but they're still sending
[27:44] Speaker 3: me a direct mail piece. So I said, if this
[27:47] Speaker 3: multi-billion dollar company is using this, and I've been using
[27:50] Speaker 3: it for years, but if they're using this, this might
[27:52] Speaker 3: be something that we all want to go look at.
[27:53] Speaker 1: Well, you know, the thing about it, and thank you
[27:55] Speaker 1: for coming on my show again, Eric Anderson, a magician,
[28:01] Speaker 1: What a mission?
[28:02] Speaker 3: The magician with a message.
[28:04] Speaker 1: With a message. Magician with a message. Magician with a message.
[28:06] Speaker 1: I apologize.
[28:07] Speaker 2: And the message that we are talking about on the
[28:09] Speaker 2: show today is by putting the business in show, but
[28:12] Speaker 2: also for everyday entrepreneurs, understand about marketing, the consistency of marketing.
[28:17] Speaker 1: Correct. And also the work that you have to put
[28:20] Speaker 1: into marketing. Don't let frustration and don't have an evolution that, man,
[28:24] Speaker 1: I've been doing this for 30 days. I'm done. Right.
[28:29] Speaker 2: Because there's no timeline of when you are going to
[28:32] Speaker 2: break through because you have to learn your rhythm. You
[28:36] Speaker 2: have to learn your audience. You have to learn what
[28:38] Speaker 2: you're doing is appealing to people that you're sending it to, correct?
[28:42] Speaker 1: Okay, exactly, yeah.
[28:44] Speaker 3: And you have to find out who is your target audience,
[28:46] Speaker 3: who is your best audience.
[28:47] Speaker 1: Right. So your best audience may not be my best audience,
[28:50] Speaker 1: so on and so on. So who's your best audience?
[28:52] Speaker 2: Well, I think that when I speak to you, you know,
[28:54] Speaker 2: like I said, you say they contact you through your website.
[28:59] Speaker 2: I love the fact that you have an audience of
[29:01] Speaker 2: 50 or less thinking it's almost like therapy to me,
[29:05] Speaker 2: you know, because, you know, I know the power of
[29:08] Speaker 2: public speaking.
[29:09] Speaker 1: I know how difficult it is.
[29:11] Speaker 2: And would you say the people who– can you give
[29:15] Speaker 2: me an age breakdown and a gender breakdown of who
[29:18] Speaker 2: are most interested in the courses that you provide?
[29:21] Speaker 1: Yeah. Lots of women. Why do you think that? I
[29:26] Speaker 1: don't know.
[29:26] Speaker 3: Well, one, in the last, we'll say, decade, more and
[29:29] Speaker 3: more women are becoming entrepreneurial.
[29:30] Speaker 1: Absolutely, that's true.
[29:31] Speaker 4: Right?
[29:31] Speaker 1: So I believe that's the reason why. That's 100%.
[29:33] Speaker 3: And I've seen the transition as time has gone on.
[29:37] Speaker 3: But as far as, so lots of women, age range
[29:39] Speaker 3: for women. I mean I've had a young lady she
[29:42] Speaker 3: was I think she said 22 at the time and
[29:45] Speaker 3: I think the oldest person I had at the event
[29:48] Speaker 3: was 85.
[29:49] Speaker 2: Wow that was what I love I always tell people
[29:53] Speaker 2: don't use age as an excuse exactly to reach your
[29:55] Speaker 2: dreams yeah and yeah so it's just And everybody has
[30:01] Speaker 2: a message.
[30:01] Speaker 1: Everybody has a story. So, you know, I was watching.
[30:05] Speaker 1: I don't know you, but you have a story. Just
[30:07] Speaker 1: like you have a story. Everybody has one.
[30:10] Speaker 3: But how do you take that, communicate it properly, and
[30:12] Speaker 3: get people to pay you for it? Because it's a
[30:15] Speaker 3: little easier to go do when they're giving you a check.
[30:16] Speaker 1: Right. You don't have to get a check. Right. But
[30:18] Speaker 1: it's a little easier to go do when you get
[30:19] Speaker 1: a check. Well, beautiful. Beautiful conversation. I want to thank
[30:22] Speaker 1: you for coming to my show.
[30:24] Speaker 2: You know, a lot of things that I just naturally
[30:26] Speaker 2: experience and naturally have become aware, but the everyday person
[30:30] Speaker 2: may not have my experience, may not have walked through
[30:33] Speaker 2: those doors. And this is kind of like a kickstart,
[30:36] Speaker 2: a jumpstart. And you're providing it with your company, and
[30:40] Speaker 2: you've also shown that the transition works because you're doing
[30:43] Speaker 2: it consistently.
[30:43] Speaker 1: Thank you for coming on. I appreciate you having me.
[30:45] Speaker 1: Thank you. Appreciate it. Thank you.
[30:48] Speaker 2: This has been another edition of Money-Making Conversations Masterclass, hosted
[30:51] Speaker 2: by me, Rashawn McDonald. Thank you to our guests on
[30:54] Speaker 2: the show today, and thank you, our listening audience. Now,
[30:58] Speaker 2: if you want to listen to any episode or want
[31:00] Speaker 2: to be a guest on the show, visit MoneyMakingConversations.com.
[31:04] Speaker 1: Our social media handle is MoneyMakingConversations. Join us next week,
[31:08] Speaker 1: and remember to always lead with your gifts. Keep winning.

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