# Uplift: Left her dream job to help son, Rapper Offset but also created a platform that discovers musical talent.

An episode of [Money Making Conversations Master Class](https://invisiblenetwork.ai/podcast/1264705641), 28 Jan 2025, 30 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/b1db7263-d1a3-4d00-8976-af62012aab44/d85466b4-86d9-4c3a-85e3-b272018023c5/audio.mp3?utm_source=Podcast&in_playlist=35a10561-3e1b-4d05-a529-af62012aab6a

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Latabia Woodward. A visionary founder and CEO of Who's Got Next Music Inc., joins Money Making Conversations Masterclass to discuss her music tech startup and its mission to amplify emerging talent through technology-driven competitions. She also serves as chairman of the Ann Cephus Family Fund, advocating for STEM education in underserved communities. 🔑 Key Themes & Highlights • Background & Journey into Music Tech • Latasha, a graduate of East Carolina University, built a successful career in business and technology before venturing into the music industry. • She was introduced to the business side of music when her son, Offset of Migos, asked for help managing his affairs while touring globally. • After navigating the complexities of artist management, record labels, and industry contracts, she recognized gaps in music business education for young creatives. • Who's Got Next Music App & Platform • Who's Got Next Music is an artist amplification platform that leverages genre-based music competitions to discover and promote emerging talent. • Competitions occur in three rounds—two in-app voting rounds followed by an in-person event for finalists. • The global accessibility of the platform allows artists from North America and Canada to showcase their work while fans worldwide participate in voting. • Music Business Education & Fair Competition • Many young artists lack business knowledge, leading to unfair deals or lost opportunities. • The app provides a structured way for artists to engage with fans, gain visibility, and retain full rights to their music. • Producers contribute cleared, non-sampled beats to the platform, ensuring artists avoid legal complications. • Upcoming Launch & Events • Beta version is currently available on Apple & Google Play stores, with an official launch planned for June. • A February event will introduce the app to the music community, featuring panel discussions with entertainment attorneys, sync licensing experts, and emerging artists. • Hip-hop will be the first competition genre, followed by expansions into R&B, gospel, and other categories. • Artist & Fan Participation Model • Artists pay a $199 contest entry fee, gaining access to premium beats and promotional exposure. • Fan voting is real-time and transparent, directly influencing competition results. • Winners receive $5,000, legal services from McKinley Law Firm, and additional business support. • Ann Cephus Family Fund & STEM Advocacy • Latasha founded the Ann Cephus Family Fund in honor of her mother, advocating for technology education among young creatives. • The Sound Pathways program provides high school students in Atlanta with music business education using AI-powered songwriting tools. • Students learn music production, business strategy, and transferable skills for various industries. 📘 Resources & Contact Information Latasha Woodward’s initiatives are accessible through: 🔗 Music App: Who's Got Next Music 🔗 Foundation: https://anncephusff.org 🔗 Social Media: @WhosGotNextMusic #STRAW #BEST #SHMS Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and…

## Transcript

[0:00] Speaker 1: Hi e Ra Sean McDonald our host this weekly Money
[0:02] Speaker 1: Making Conversation Masterclass show.
[0:05] Speaker 2: The interviews and information that this show provides off for everyone.
[0:08] Speaker 1: It's time to stop reading other people's success stories and
[0:11] Speaker 1: start living your own. If you want to be a
[0:14] Speaker 1: guest on my show, please visit our website, Moneymakingconversations dot com.
[0:19] Speaker 2: And click to be a guest button.
[0:21] Speaker 1: My guest is the visionary founder and CEO of the
[0:24] Speaker 1: music text startup Who's Got Next Music, Inc. And the
[0:28] Speaker 1: extreme chairman of the Ann Sephus Family Fund. She has
[0:32] Speaker 1: charted a remarkable path from a collegic days to become
[0:35] Speaker 1: a pioneering force in music technology. Who's Gotten Next Music
[0:40] Speaker 1: is an artist applification platform dedicated to discovery and promoting
[0:45] Speaker 1: the emerging music talent through fair competition, community engagement, and
[0:50] Speaker 1: easy access.
[0:52] Speaker 2: To new sounds.
[0:53] Speaker 1: Please work in the Money Making Conversations Masterclass. LaTavia Woodwood.
[0:58] Speaker 1: That's a lot I just said about you, friend.
[1:01] Speaker 3: Yes, thank you for having me today.
[1:03] Speaker 2: So let's i'd say, collegic days.
[1:06] Speaker 1: Let's go back a little bit before we get into
[1:08] Speaker 1: the amplification of a new talent through technology.
[1:13] Speaker 3: Yes, I'm a graduate of East Carolina university. I always
[1:17] Speaker 3: knew I wanted to be in tech, so that's the
[1:20] Speaker 3: career path that I chose. I got my first degree
[1:24] Speaker 3: in business with a concentration in management information systems, and
[1:28] Speaker 3: I had a job waiting for me here in Atlanta.
[1:31] Speaker 3: So I graduated on Saturday. I drove down on Sunday
[1:34] Speaker 3: to my cousin's house, and I started working on Monday
[1:36] Speaker 3: and I've been here ever since.
[1:38] Speaker 2: That's awesome. So music, though, can you sing? Can you rap?
[1:42] Speaker 2: Can you play an instrument? Tell me background?
[1:45] Speaker 3: I think I could sing, but oh no, no.
[1:47] Speaker 2: No, no, don't do me a showers sing it? No
[1:50] Speaker 2: shower sing it. Let's go back to the roots. What
[1:53] Speaker 2: can we do over there? My friend?
[1:55] Speaker 3: Okay, Well, after been in my career for a number
[1:59] Speaker 3: of years in tech, after my second degree, been in
[2:04] Speaker 3: corporate for a long time, I happened to be asked
[2:09] Speaker 3: by my son, who is a professional music artist. Who
[2:12] Speaker 3: is that that is offset him? I think you may.
[2:18] Speaker 3: He asked me to help him out with some of
[2:20] Speaker 3: his business affairs, and I was like, I don't I
[2:24] Speaker 3: don't know anything about the music business, but I'll help
[2:27] Speaker 3: you figure it out. He was on he was on
[2:29] Speaker 3: the road consistently at that time, and oddly enough, I
[2:33] Speaker 3: had just been sort of kind of passed over for
[2:36] Speaker 3: a job that I wanted and my path changed completely.
[2:41] Speaker 3: I wanted this job so bad internally, I interviewed, they
[2:46] Speaker 3: offered me the job, and then the budget wasn't there,
[2:51] Speaker 3: so they had to take the job off the table,
[2:54] Speaker 3: and you know, I was like, you know, God, you
[2:56] Speaker 3: know you handed me this. This is I prayed for,
[2:58] Speaker 3: this is what I wanted, and it was given to
[3:02] Speaker 3: me and taken away. And it was two weeks after
[3:05] Speaker 3: that that my son called me and asked me could
[3:07] Speaker 3: I help out with his business affairs? Help out?
[3:10] Speaker 1: That was all said at that point in his career.
[3:13] Speaker 1: He offered you to help out.
[3:15] Speaker 3: So he was with his group the Migos, or their
[3:19] Speaker 3: group the Migos, and they were traveling the world, and
[3:23] Speaker 3: so he had no time to really handle getting the
[3:27] Speaker 3: structure of his business that he didn't know that he
[3:29] Speaker 3: needed to needed to have at that time available get
[3:33] Speaker 3: it set up, and I found out that that was
[3:35] Speaker 3: something that needed to be done. Fortunately, his his manager
[3:38] Speaker 3: at the time, Danny Zuk, was the person that kind
[3:42] Speaker 3: of helped me to understand some of the things that
[3:44] Speaker 3: he was missing. So we had to get all these
[3:46] Speaker 3: things set up for him. But I started to learn
[3:48] Speaker 3: more and more about the business. I asked a whole
[3:50] Speaker 3: bunch of questions, and I realized, there's a it's very complex.
[3:54] Speaker 3: The music business is not as easy as people might
[3:57] Speaker 3: think it is, you know, especially once you're signed to
[3:59] Speaker 3: a label, and what your commitments are, what your what
[4:03] Speaker 3: your rights are, what their rights are, all these different things,
[4:06] Speaker 3: and so it was a huge learning curve for me.
[4:11] Speaker 3: But fortunately as I, as I dove more and more
[4:15] Speaker 3: into that business, I realized that there were some gaps
[4:21] Speaker 3: for young people that are creatives that are not business savvy,
[4:26] Speaker 3: that they're they're actually giving up a lot without knowing
[4:31] Speaker 3: what they're giving up sometimes. And so I believe that,
[4:37] Speaker 3: you know, as I was doing all of this learning
[4:39] Speaker 3: and figuring out things for him, that God put it
[4:41] Speaker 3: upon my heart to say, what are you gonna do
[4:44] Speaker 3: with this?
[4:44] Speaker 2: Like?
[4:44] Speaker 3: What are you gonna do with all this this information
[4:46] Speaker 3: that you've learned, and how are you going to help somebody?
[4:49] Speaker 3: And so we came up with this concept of teaching
[4:55] Speaker 3: artists the music business, but doing so in a fun
[4:58] Speaker 3: way and in aging way, and something where they would
[5:01] Speaker 3: gain something, you know, throughout that whole process. So that's
[5:06] Speaker 3: where Who's Got Next Music came in to play. So
[5:10] Speaker 3: I tied my technology background with this new music learning
[5:13] Speaker 3: that I've gotten over the past ten years now.
[5:17] Speaker 2: And it is an app.
[5:20] Speaker 3: It is actually in the Apple Stores and the Google
[5:22] Speaker 3: Store and there's a web. Yes, yes, we have not
[5:26] Speaker 3: officially launched yet. We did a beta so that we
[5:29] Speaker 3: would know how to really run the app. But what
[5:32] Speaker 3: it is is it is genre based music competitions and
[5:37] Speaker 3: a community. And we are launching in June our very
[5:41] Speaker 3: first commercial. Yes, the best month. It's my birthday month
[5:45] Speaker 3: to June, tea, all of those great things happening in June,
[5:49] Speaker 3: and we will be launching with the hip hop genre
[5:53] Speaker 3: first and then we'll do it of course, and then
[5:58] Speaker 3: we'll it's actually the largest streaming genre in the world
[6:02] Speaker 3: in the world, so so that's why we chose to
[6:06] Speaker 3: to start there first. It is our largest pool. But
[6:10] Speaker 3: the great thing about hosting these genre based music competitions
[6:15] Speaker 3: on app is that it is accessible to everybody. So
[6:20] Speaker 3: we're gonna start off with North America and Canada in
[6:22] Speaker 3: terms of artists, but the fans are my.
[6:25] Speaker 2: Little show you just got worldwide here.
[6:28] Speaker 3: Yeah.
[6:28] Speaker 2: See I love people like you the topa. You know
[6:31] Speaker 2: you have this great idea, right yeah, it seems so simple,
[6:35] Speaker 2: so smaller than you. And then all of a sudden
[6:38] Speaker 2: you just went global on me.
[6:40] Speaker 3: Yes.
[6:40] Speaker 1: First of all, you slipped out the fact that you know,
[6:43] Speaker 1: hip hop is the most popular streaming music in the world,
[6:47] Speaker 1: and then you use the word not Georgia, not tension,
[6:52] Speaker 1: North America only.
[6:53] Speaker 3: Yes, and Canada. In Canada, we're we wanted, we wanted,
[6:58] Speaker 3: we want to do do. We want to make sure
[7:02] Speaker 3: that we are providing emerging talent. Folks who have already
[7:05] Speaker 3: started to build a fan base have access to our
[7:09] Speaker 3: app and have access to win and grow. So it's
[7:13] Speaker 3: three rounds of competition in app, right, well, actually two
[7:17] Speaker 3: rounds are in app and the third one is in person,
[7:20] Speaker 3: but all of the voting happens on app and it's
[7:24] Speaker 3: fan aggregated motor aggregate exactly. So we're talking about, you know,
[7:29] Speaker 3: if you were an artist and you bring your fan base.
[7:32] Speaker 3: If I were an artist, I bring my fan base,
[7:34] Speaker 3: and we're coming together on this on this platform, and
[7:37] Speaker 3: so our fans who are already emerging talent lovers will
[7:42] Speaker 3: actually discover new talent. But they're there to support me, right, Oh,
[7:47] Speaker 3: yours are there to support you. But either way, we're
[7:50] Speaker 3: we're helping artists to build their fan base, to grow
[7:53] Speaker 3: their fan base, right, So that's one of our main goals.
[7:57] Speaker 1: Yes, let me bring everybody up to speed exactly what
[7:59] Speaker 1: you're talking Sure, I'm talking about lot Tavia Woodward.
[8:02] Speaker 2: Yes, she's had some new app. They're launchest in June. Yes,
[8:06] Speaker 2: and it's going to be called Who's Got Next Music?
[8:08] Speaker 1: Yes, okay, Who's Got Next Music is an artist applification
[8:12] Speaker 1: platform dedicated to discovery and promoting emerging music talent through
[8:18] Speaker 1: fair competition, right through fan competition of fan voting, community engagement,
[8:24] Speaker 1: and easy access to new sounds.
[8:26] Speaker 3: That's right.
[8:27] Speaker 1: They provide a web and mobile app that allows artists
[8:30] Speaker 1: to showcase their talent, connect with fans to participate in
[8:33] Speaker 1: the exclusive competition, making it easier for them to grow
[8:37] Speaker 1: their presence and reach a global audience.
[8:41] Speaker 3: Absolutely, so just think about you know, I'm from a
[8:44] Speaker 3: small town originally.
[8:46] Speaker 2: Did you think big though?
[8:47] Speaker 3: Yes?
[8:48] Speaker 2: Because let me just say sure, I love big thinkers.
[8:53] Speaker 1: I love people who come from an environment where they
[8:58] Speaker 1: dream and they start connecting the and it starts impacting people.
[9:02] Speaker 2: You are a game changer.
[9:04] Speaker 1: You know you you you have a brilliant son is
[9:07] Speaker 1: in the music business. You engage in his lifestyle and
[9:11] Speaker 1: and and you saw things that were missing. Now you,
[9:15] Speaker 1: through your technical background, is allowing that to be a
[9:18] Speaker 1: global footprint.
[9:20] Speaker 2: For other people to follow.
[9:21] Speaker 3: Absolutely, what is the.
[9:22] Speaker 1: Big upside I'm talking about? I have you engaged with
[9:24] Speaker 1: sponsors yet?
[9:25] Speaker 3: All this so we are currently seeking sponsors. We're actually
[9:29] Speaker 3: currently seeking sponsors. I have built a board with an
[9:33] Speaker 3: angel investor here locally, and I have another board member
[9:38] Speaker 3: who's who's who works for Atlantic Records, So I actually
[9:41] Speaker 3: have some good people that are advising me along the way.
[9:45] Speaker 3: Nobody does this alone. And then I recently hired a
[9:48] Speaker 3: marketing McDonald. Yes, yes, but this is what I do now, Yes, yes,
[9:58] Speaker 3: it is. I also brought on Alluring Social to help
[10:02] Speaker 3: me with social media because I am I am a techie,
[10:05] Speaker 3: I am not a social media influencer or anything like that.
[10:08] Speaker 3: So I brought someone on to take on that responsibility
[10:11] Speaker 3: for me, and she'll be working with another person that
[10:16] Speaker 3: I brought on from TikTok that will handle all of
[10:19] Speaker 3: the marketing and branding for for for me, which is
[10:23] Speaker 3: a relief. Honestly, you got to know, I operate in
[10:26] Speaker 3: my strengths. I can do the technology road map all day.
[10:29] Speaker 3: They're the folks that's handling the marketing and the branding piece.
[10:32] Speaker 1: Okay, cool, let's talk about the right now. The app
[10:35] Speaker 1: is chilled, it's in beta state.
[10:37] Speaker 2: It's their website.
[10:38] Speaker 3: Yes, it is, Who's got Next Music dot com. You
[10:41] Speaker 3: can go there now. You can sign up for updates
[10:44] Speaker 3: as we're going along. Yes, as we're coming along.
[10:48] Speaker 2: How does that come along with a people registering now.
[10:51] Speaker 3: Or they are people aren't registering. We're actually about to
[10:54] Speaker 3: have our first event in February. We wanted to have,
[10:57] Speaker 3: you know something in real life.
[11:00] Speaker 2: She just talks. Okay, you know she should be all
[11:02] Speaker 2: the way to you in February.
[11:05] Speaker 3: Yes, okay, our through through my marketing and Brandon folks,
[11:10] Speaker 3: they said, we have to have some experiential experiences to
[11:13] Speaker 3: kind of let people know what we're doing.
[11:15] Speaker 2: So we're a February events.
[11:16] Speaker 3: So February, we are securing a venue, but we have
[11:21] Speaker 3: our panelist already. We're actually having an entertainment attorney joining us.
[11:26] Speaker 3: We have someone that's doing sync licensing, that's gonna speak
[11:30] Speaker 3: for us. And we have an emerging artist who just
[11:32] Speaker 3: came off tour that that will be on our panel.
[11:36] Speaker 3: That will be our panel. We actually have a showcase
[11:39] Speaker 3: that will happen right after the panel, and so we
[11:42] Speaker 3: have a rap artist that is participating. We have an
[11:46] Speaker 3: R and B artist, and we're gonna give them a
[11:49] Speaker 3: few minutes to to be able to entertain us. But
[11:52] Speaker 3: while we're there, I'll have the opportunity to be able
[11:55] Speaker 3: to talk to artists and fans alike about what this
[11:59] Speaker 3: is and produce users. Let's not leave them out because
[12:01] Speaker 3: they're they're super important to us too. We want them
[12:05] Speaker 3: to understand what it is that we do, why we're
[12:07] Speaker 3: doing it, and why they should be involved. Our contests
[12:10] Speaker 3: are not free, but they're also not for people who
[12:13] Speaker 3: have not built any type of audience yet. Either.
[12:16] Speaker 2: Take there's a fee.
[12:17] Speaker 3: There is a fee good for the contest, But before
[12:21] Speaker 3: you even pay the fee, we make sure that you
[12:22] Speaker 3: actually have an audience, that you have engagement, not just followers,
[12:25] Speaker 3: because you can buy followers, but you can't buy engagement.
[12:29] Speaker 3: The box, yes exactly so, so so fortunately for you,
[12:34] Speaker 3: we're not even gonna take your money unless you actually
[12:36] Speaker 3: have real engagement. So we check that in our app.
[12:40] Speaker 3: Once you go to sign up for a contest, and
[12:42] Speaker 3: if you do, you gain access to our database of
[12:44] Speaker 3: beats from producers that are non sampled beats. They are cleared,
[12:49] Speaker 3: so you don't have to worry about a clearance or
[12:51] Speaker 3: being sued or using this or anything like that.
[12:53] Speaker 2: That's huge. Yeah, that's really huge. So when they have access.
[12:58] Speaker 1: To the beats in your database, will they have to
[13:02] Speaker 1: pay a fee?
[13:03] Speaker 3: No? No, no. The fee that they paid for the
[13:05] Speaker 3: contest includes the beats that the beat that they'll use.
[13:09] Speaker 3: So let me be very very clear. You can listen
[13:11] Speaker 3: to as many beats as you want, but you only
[13:13] Speaker 3: get to download one because you're going to go and
[13:15] Speaker 3: create an original song and a video for our competition
[13:19] Speaker 3: within our submission period.
[13:21] Speaker 2: So that's what's the submission period window?
[13:23] Speaker 3: Two weeks.
[13:24] Speaker 2: Two weeks.
[13:26] Speaker 1: Oh my goodness, this is sounding I you know, first
[13:31] Speaker 1: of all, I'm going to join the interview. I'm excited
[13:33] Speaker 1: because my mind is just racing from a creative and
[13:35] Speaker 1: then producing stamp on because I see the huge upside,
[13:39] Speaker 1: the opportunity. The key is getting the talent and being
[13:44] Speaker 1: able to work through the logistics.
[13:47] Speaker 4: Of the competitions right and making sure that they feel
[13:51] Speaker 4: it was worth the talent as well as the audience
[13:54] Speaker 4: who participating as the consumer, feels it's valid.
[14:01] Speaker 3: Step absolutely because well, first off, the fact that you're
[14:05] Speaker 3: entering the contest for one, a good beat is gonna
[14:08] Speaker 3: cost you more than that. Absolutely, so we've already so
[14:11] Speaker 3: you've already gained value by having the beat, access to
[14:14] Speaker 3: the beat database and getting one. Secondly, Who's Got Next
[14:19] Speaker 3: Music does not own any of the rights to the
[14:21] Speaker 3: music that you create, other than to be able to
[14:23] Speaker 3: promote it on our platform. But you can release that
[14:25] Speaker 3: music commercially and you keep all of your rights, and
[14:29] Speaker 3: you receive all of your royalties for it, your performance
[14:32] Speaker 3: royalties panimal. All of that belongs to you, and it
[14:35] Speaker 3: belongs to the producer whose beat you use. So one
[14:38] Speaker 3: of the things that we need to be clear about
[14:40] Speaker 3: is once you use their beat, that producer is tied
[14:42] Speaker 3: to whatever song it is that you create. You can't
[14:45] Speaker 3: submit a different song with a different beat. It has
[14:47] Speaker 3: to be that producer's beat. Because we want to bring
[14:50] Speaker 3: equity to the producer by making sure that they have
[14:54] Speaker 3: you're signing a producer agreement saying that they're going to
[14:56] Speaker 3: get fifteen percent of that of the royalties on that
[14:59] Speaker 3: song that you create if you commercially release it, which
[15:03] Speaker 3: we encourage them to do. Right. So, whether you win
[15:06] Speaker 3: our contest or not release your song, you need to
[15:08] Speaker 3: be putting out music because you want to build a
[15:10] Speaker 3: fan base, and so you got to feed the fan base,
[15:12] Speaker 3: especially as emerging talent and you're discovering and figuring out
[15:15] Speaker 3: your sound.
[15:17] Speaker 5: Please don't go anywhere. We'll be right back with more
[15:20] Speaker 5: money Making Conversations Masterclass. Welcome back to the Money Making
[15:29] Speaker 5: Conversations Masterclass, hosted by Rashan McDonald. Money Making Conversations Masterclass
[15:35] Speaker 5: continues online at Moneymakingconversations dot com and follow money Making
[15:40] Speaker 5: Conversations Masterclass on Facebook, Twitter and Instagram.
[15:44] Speaker 3: So the value in this for the artists is number one,
[15:48] Speaker 3: they get access to a beat that's a high quality
[15:51] Speaker 3: beat that they can use for commercial release on you know,
[15:54] Speaker 3: whether they win or not. Secondly, the exposure that they
[15:57] Speaker 3: gain because as we're promoting them and they're promoting themselves
[16:01] Speaker 3: while they're going through this competition. Now they're getting exposure
[16:04] Speaker 3: to a fan base that they didn't have before. So
[16:07] Speaker 3: all of the artists, you know, bringing their fan bases
[16:10] Speaker 3: to this platform, you're being exposed to them. Plus all
[16:13] Speaker 3: of the paid advertising that we're going to be doing
[16:15] Speaker 3: to promote our contests. So now you're getting your promotion,
[16:19] Speaker 3: you're growing your fan base, you have a song that
[16:22] Speaker 3: you can commercially release. You've gotten more than one ninety
[16:25] Speaker 3: nine with a value just with that. If you win
[16:28] Speaker 3: the competition, you win five thousand dollars and so the
[16:33] Speaker 3: producer will win twenty five hundred dollars. And you also
[16:37] Speaker 3: get legal services for six months to a year after
[16:40] Speaker 3: winning our contest as well, because we're partnered with the
[16:43] Speaker 3: with the mckinlee lost and firm that will do that
[16:45] Speaker 3: for you. There are IP and entertainment law firm, so
[16:51] Speaker 3: we'll make sure that you own your trademark, own your name,
[16:53] Speaker 3: those types of things, and we will for the fans,
[16:59] Speaker 3: we have a leaderboard for them too, so as they're
[17:01] Speaker 3: participating and voting, we have a leaderboard of who's actually
[17:04] Speaker 3: participating the most. So the first the top three fans
[17:07] Speaker 3: for a contest also win. So there's upside for fans
[17:12] Speaker 3: to participate because they're making the decision. We're empowering them
[17:15] Speaker 3: to actually decide, well, what do you want to hear
[17:17] Speaker 3: on the radio? What do you want to hear on
[17:18] Speaker 3: these streaming platforms, instead of you know, stuff being forced
[17:22] Speaker 3: and pushed to them, they're willingly deciding what it is
[17:25] Speaker 3: that they want to hear, right, and there's therefore getting
[17:28] Speaker 3: behind these artists and supporting them with their vote. It's
[17:31] Speaker 3: real time voting in the app, so you actually see
[17:33] Speaker 3: if that person had one hundred votes and you give
[17:35] Speaker 3: them ten votes, now they have one hundred and ten.
[17:37] Speaker 3: It's immediate you see it. So it's very transparent. And
[17:41] Speaker 3: the good thing about it is with that first round
[17:44] Speaker 3: of competition, it's just the music, so it's a quality.
[17:48] Speaker 3: Sound is important. So if you fall out in that round,
[17:51] Speaker 3: that means you need to go work on your music
[17:53] Speaker 3: some We're going to give you some data to let
[17:55] Speaker 3: you know where you stand with your peers. Go work
[17:57] Speaker 3: on that. But you will have more fans than we
[18:00] Speaker 3: you started by just being in that in that first round.
[18:03] Speaker 1: Okay, cool, So February is an event, yes, okay, June
[18:09] Speaker 1: is the launching of the app. Yes, there's a website
[18:13] Speaker 1: right now that everybody can go to right now, Yes,
[18:15] Speaker 1: Who's gotten next music dot dot com to find out
[18:19] Speaker 1: more information about what you guys are doing. Yes, but
[18:22] Speaker 1: more important, they can register to be notified by upcoming events.
[18:26] Speaker 3: That's absolutely right.
[18:27] Speaker 2: You have not found a location for the February event yet.
[18:31] Speaker 3: No, my team is working on that. They're they're trying
[18:34] Speaker 3: to get it sponsored so that we actually have a
[18:38] Speaker 3: place that can hold about one hundred people to be
[18:41] Speaker 3: able to be there because we're specifically targeting artists and
[18:44] Speaker 3: their fans and producers and so, no, we do not
[18:48] Speaker 3: have a location as of yet, but they're they're they're
[18:50] Speaker 3: steadily working on that.
[18:52] Speaker 2: You mentioned hip hop, Yes, you mentioned R and B. Yes,
[18:56] Speaker 2: okay with but my church folks like gospel. Now what's
[18:59] Speaker 2: going on with let.
[19:00] Speaker 3: Me tell you something. Our competitions are genre specific, so
[19:04] Speaker 3: there definitely is going to be a gospel contest. But
[19:08] Speaker 3: all artists are welcome to come to our event. It
[19:11] Speaker 3: is a clean event. They are definitely welcome to be there.
[19:15] Speaker 3: Come find out what it is that we are doing.
[19:18] Speaker 3: We're doing demonstrations while we're there so you actually see
[19:21] Speaker 3: how the app works and you'll be able to ask
[19:23] Speaker 3: questions and things like that, so please come on out.
[19:26] Speaker 2: Ok. Cool, Now I gotta talk about the ant Sefhist
[19:30] Speaker 2: Family Fund.
[19:31] Speaker 1: Yes, that's another great thing that you're doing in the community.
[19:35] Speaker 2: Tell us a little background about it.
[19:37] Speaker 1: And that's also about taking young people, yes, and engaging
[19:42] Speaker 1: them in stem.
[19:43] Speaker 3: That's absolutely right.
[19:45] Speaker 2: Talk to me.
[19:45] Speaker 3: So there are plenty of students who are very interested
[19:50] Speaker 3: in music and creative careers and a lot of times
[19:54] Speaker 3: our public schools are very much so doing a great
[19:57] Speaker 3: job of teaching them traditional education and so they don't
[20:02] Speaker 3: necessarily fit in those boxes, if you will, So we
[20:05] Speaker 3: know how important education is and tying music and technology together.
[20:12] Speaker 3: It's just one of the programs that we are that
[20:16] Speaker 3: we've launched so far. We actually have four that we
[20:19] Speaker 3: want to launch, but it's one that we have. It's
[20:21] Speaker 3: called three R nine M, but we've just recently rebranded
[20:24] Speaker 3: that the Sound Pathways. And then it's a twelve week
[20:28] Speaker 3: cohort for students to actually learn the music business, and
[20:32] Speaker 3: we're using technology to teach them, so they'll learn things
[20:37] Speaker 3: like how to do songwriting utilizing AI tools like lyric Studio,
[20:44] Speaker 3: and so with that they will not only gain skills
[20:50] Speaker 3: that will help them in the music business. It also
[20:53] Speaker 3: will help them in any industry that they decide to
[20:56] Speaker 3: go into. So it's very important for us to teach
[20:58] Speaker 3: them transferable skills. As you've talked to one of our
[21:02] Speaker 3: board members, Glennis Lee, doctor Glennis Lee. Recently, we started
[21:08] Speaker 3: this foundation to honor my mom, who has some challenges
[21:12] Speaker 3: with with education, but always wanted, always loved it, but
[21:15] Speaker 3: she didn't have the opportunity to finish traditionally. She ended
[21:19] Speaker 3: up going back to school and finishing her high school
[21:23] Speaker 3: diploma and then she went back and uh was working
[21:26] Speaker 3: on her on her second degree, on her first degree.
[21:29] Speaker 3: I'm sorry, and and got sick and unfortunately she succumbed
[21:35] Speaker 3: to her illness at the time. But one of the
[21:37] Speaker 3: things she always loved was was was was learning like
[21:41] Speaker 3: she was and she very much so wanted to have
[21:43] Speaker 3: a technology career and it was not some it was
[21:46] Speaker 3: not possible for her. So to honor her love for education,
[21:52] Speaker 3: and we partner with my son for this this foundation
[21:56] Speaker 3: to take the music piece. We said, Okay, we're going
[22:00] Speaker 3: to fill the gap with the creators in the school
[22:02] Speaker 3: system and provide them with transferable skills learning by teaching
[22:07] Speaker 3: them the music business using technology that's that's our first program.
[22:11] Speaker 3: We tried three we like I said, it was three
[22:14] Speaker 3: or nine m before we did that. Last year, we
[22:18] Speaker 3: learned some things from it and we decided that we
[22:20] Speaker 3: wanted to simplify it a bit so we can keep
[22:23] Speaker 3: rolling enrollment instead of you know, we just enrolled during
[22:27] Speaker 3: during the fall and then you'd have to wait till
[22:29] Speaker 3: the next year. So we we decided that we wanted
[22:34] Speaker 3: to keep rolling enrollment, and in order to do that,
[22:36] Speaker 3: we had to modify our program, so we did. I'm
[22:39] Speaker 3: truly excited. We're about to kick off with them. We're
[22:41] Speaker 3: about to have our team building this Sunday, and then
[22:45] Speaker 3: that kicks off the twelve weeks for us of them learning.
[22:48] Speaker 3: We'll have two field trips along the way. One of
[22:50] Speaker 3: them is going to be a production field trip where
[22:55] Speaker 3: we'll get to see behind the scenes how a show
[22:57] Speaker 3: gets put on. Who are all these people because there
[23:00] Speaker 3: are a ton of people that make uh, these shows
[23:04] Speaker 3: really happen well. The second thing is the second trip
[23:08] Speaker 3: would be of to a music studio of course, so
[23:11] Speaker 3: that they can they can see all of the equipment
[23:14] Speaker 3: that's there. Even though we're encouraging them to have if
[23:18] Speaker 3: they want to create music that they actually have a
[23:20] Speaker 3: home set up, and we'll teach them how to do that,
[23:22] Speaker 3: but we want to want them to see the real
[23:24] Speaker 3: deal the professional studio as well group the high school students.
[23:28] Speaker 1: High school students, now this is kept pretty much Atlanta based.
[23:32] Speaker 3: Right it is Metro Atlanta based, but it is, but
[23:35] Speaker 3: it's virtual. It is it is virtual uh sessions, So
[23:40] Speaker 3: there the kids will only meet for their field trips
[23:45] Speaker 3: and the team building that we're doing, but they're actually
[23:49] Speaker 3: working with us and learning virtually.
[23:51] Speaker 2: Not confuse audience.
[23:53] Speaker 1: We was talking about the who's godenext music dot com.
[23:56] Speaker 2: What is the website for the ant.
[23:59] Speaker 3: Foundation? So it is and a N N C E
[24:04] Speaker 3: P h U s f F for Familyfund dot org.
[24:08] Speaker 3: So it's a cphas f F dot org. And all
[24:14] Speaker 3: of our information about our programs are there. The application
[24:17] Speaker 3: is there if anyone's interested and applying. Again, this is
[24:20] Speaker 3: for high school students in the metro Atlanta area. There
[24:23] Speaker 3: is also our email and our phone numbers there if
[24:26] Speaker 3: anyone has any questions. You can learn about our sound
[24:30] Speaker 3: Pathways program. It's also on the website so you can
[24:34] Speaker 3: actually take a look and see if it's something that
[24:36] Speaker 3: you're interested in. Again, it's it's twelve weeks and there's
[24:38] Speaker 3: no cost. Yes, there's absolutely no Costmusic dot Com.
[24:44] Speaker 2: There's a.
[24:46] Speaker 3: Contest entry fee, entry fee, yep. Fans can can utilize
[24:49] Speaker 3: it for free. So there's there's no cost to fans
[24:51] Speaker 3: or anything like that. And if producers are interested in
[24:55] Speaker 3: contributing to the Producer database, they can reach out to
[24:58] Speaker 3: us via there's a form on our website as well
[25:01] Speaker 3: for them to reach out as well. So yeah, but
[25:04] Speaker 3: for the high school students, it's completely free. We take
[25:06] Speaker 3: care of all the expenses for their field trips and
[25:08] Speaker 3: all that kind of thing. We just need students who
[25:11] Speaker 3: are really truly interested in music and we're going to
[25:14] Speaker 3: teach them the technology skills to be able to to
[25:18] Speaker 3: to learn that business.
[25:20] Speaker 2: Just got to bring this up.
[25:21] Speaker 1: I met you, Yes, you being honored at the stem
[25:25] Speaker 1: A lot of women I found the Steminus ball.
[25:28] Speaker 2: Yes, why they were honoring you.
[25:32] Speaker 3: So I got I received the Emerging Technology Award because
[25:38] Speaker 3: I actually have I'm a I'm a tech founder, and
[25:41] Speaker 3: I'm a woman. I'm a black woman, and that is
[25:44] Speaker 3: not particularly common and and and given that we uh,
[25:51] Speaker 3: you and I both were honored that night, so so, look,
[26:00] Speaker 3: I was just grateful to be in great company. Honestly,
[26:04] Speaker 3: it was a surprise to me that that that I
[26:07] Speaker 3: was being honored by the foundation. But I'm grateful for
[26:09] Speaker 3: it because I really want young young women, young girls
[26:14] Speaker 3: and young women to see a woman in stem that
[26:18] Speaker 3: is building their own products, their own applications, innovating to
[26:22] Speaker 3: actually make a difference, to make an impact in someone
[26:25] Speaker 3: else's life, because we can be the change we want
[26:27] Speaker 3: to see.
[26:29] Speaker 1: Well, my friend, I'm glad I saw you get honored.
[26:33] Speaker 1: I'm glad I was there being honored too. But more importantly,
[26:38] Speaker 1: what is really driving you?
[26:39] Speaker 2: You know, this is a lot of work.
[26:41] Speaker 1: Uh, it's sometimes there's a lot of behind the scenes
[26:44] Speaker 1: activity is going on. What's the we we talked about
[26:48] Speaker 1: the nas Family Fund Foundation, We talked about Who's Got
[26:52] Speaker 1: Who's Got Next?
[26:53] Speaker 2: Music dot Com. Those are two very powerful.
[26:57] Speaker 1: Amplifications of life for our ties, for young people.
[27:01] Speaker 2: What's the otom to go for you?
[27:05] Speaker 3: I am building a legacy company for my family. I
[27:09] Speaker 3: really am for my grandchildren that they will be able
[27:13] Speaker 3: to continue to make an impact on other people's lives.
[27:16] Speaker 3: It is important to me that we utilize the gifts
[27:20] Speaker 3: that God has given us to do good things. There
[27:23] Speaker 3: we have purpose in our life. There was a reason
[27:25] Speaker 3: why I was passed over for that that other job. Right,
[27:29] Speaker 3: I believe that everything was divine because had I been
[27:32] Speaker 3: in that role, I would not have been able to
[27:34] Speaker 3: be as helpful to my son because I wouldn't have
[27:36] Speaker 3: not have had the time. And so I truly believe
[27:41] Speaker 3: that on this path that God has me on, that
[27:46] Speaker 3: I have a responsibility. And then I'm gonna teach my
[27:49] Speaker 3: grandchildren to have this same one, to be able to
[27:52] Speaker 3: take what we have and be able to pour into
[27:54] Speaker 3: other people to make an impact in their lives. There's
[27:56] Speaker 3: a there's a problem that needs to be solved here.
[27:59] Speaker 3: We have cre creatives who are very talented people, but
[28:03] Speaker 3: they do not necessarily have the business skills and background
[28:06] Speaker 3: to be successful on their own. So I want to
[28:09] Speaker 3: teach them those things in that community that we have
[28:11] Speaker 3: in the app, and also be able to help them
[28:14] Speaker 3: grow as musicians and also have the fan base support
[28:18] Speaker 3: that they need to be successful whether they're signed or not.
[28:21] Speaker 2: Then we get the registrate. She can't say, she can't say,
[28:24] Speaker 2: she can't say. The boy. She's a visionary and she's
[28:27] Speaker 2: a founder. She's changing lives at Lettabia. I want to
[28:30] Speaker 2: thank you again. Who's gotenext Music dot com is for everybody.
[28:35] Speaker 1: It's a global app. First events in February. Yes, the
[28:39] Speaker 1: app lodgers in June. Yes, you're going to come back
[28:42] Speaker 1: on my show in February when you locked down that place.
[28:44] Speaker 2: Absolutely, so we can promoted. Lord knows it's going to
[28:47] Speaker 2: be back. But we want to get the word out.
[28:49] Speaker 1: Yes, and employ people to go to the website and
[28:53] Speaker 1: register so they can get the information out.
[28:55] Speaker 2: I'm excited for you. I'm really excited.
[28:57] Speaker 1: I'm always excited when people see something I can see
[29:00] Speaker 1: and when I see him talk, this is really good.
[29:04] Speaker 3: Thank you.
[29:04] Speaker 2: And when I hear you.
[29:05] Speaker 1: Talk, I see a very organized person who wants to
[29:10] Speaker 1: help people win.
[29:12] Speaker 2: And that that's that's you can't buy that. You cannot
[29:16] Speaker 2: buy that. Thank you for coming on Money Making Conversations.
[29:19] Speaker 3: You, thank you, thank you for having me. I appreciate it.
[29:22] Speaker 2: Appreciate.
[29:24] Speaker 6: This has been another edition of Money Making Conversation Masterclass
[29:28] Speaker 6: posted by me Rushaun McDonald. Thank you to our guests
[29:31] Speaker 6: on the show today and thank you. I'll listening to
[29:33] Speaker 6: the audience now. If you want to listen to any episode.
[29:36] Speaker 6: I want to be a guest on the show. Visit
[29:38] Speaker 6: Moneymakingconversations dot com. Our social media handle is money Making Conversation.
[29:44] Speaker 6: Join us next week and remember to always leave with
[29:46] Speaker 6: your gifts. Keep winning

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